Digital Marketing
England > West Midlands
The table below provides summary statistics for contract job vacancies advertised in the West Midlands requiring Digital Marketing skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Digital Marketing over the 6 months leading up to 29 June 2025, comparing them to the same period in the previous two years.
| 6 months to 29 Jun 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 102 | 108 | 119 |
| Rank change year-on-year | +6 | +11 | +36 |
| Contract jobs citing Digital Marketing | 3 | 6 | 8 |
| As % of all contract jobs advertised in the West Midlands | 0.20% | 0.29% | 0.36% |
| As % of the Processes & Methodologies category | 0.23% | 0.36% | 0.41% |
| Number of daily rates quoted | 1 | 6 | 4 |
| 10th Percentile | - | £214 | £581 |
| 25th Percentile | £123 | £280 | £601 |
| Median daily rate (50th Percentile) | £125 | £459 | £650 |
| Median % change year-on-year | -72.74% | -29.46% | +20.93% |
| 75th Percentile | £128 | £609 | £688 |
| 90th Percentile | - | £650 | - |
| England median daily rate | £530 | £500 | £525 |
| % change year-on-year | +6.00% | -4.76% | - |
| Number of hourly rates quoted | 0 | 0 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | - | - | £38.75 |
| Median hourly rate | - | - | £42.50 |
| 75th Percentile | - | - | £46.25 |
| 90th Percentile | - | - | - |
| England median hourly rate | £28.55 | £27.50 | £53.00 |
| % change year-on-year | +3.82% | -48.11% | +44.91% |
All Process and Methodology Skills
West Midlands
Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the West Midlands.
| Contract vacancies with a requirement for process or methodology skills | 1,316 | 1,670 | 1,935 |
| As % of all contract IT jobs advertised in the West Midlands | 88.80% | 81.11% | 87.60% |
| Number of daily rates quoted | 828 | 1,111 | 1,331 |
| 10th Percentile | £203 | £263 | £263 |
| 25th Percentile | £373 | £363 | £400 |
| Median daily rate (50th Percentile) | £475 | £500 | £500 |
| Median % change year-on-year | -5.00% | - | +1.01% |
| 75th Percentile | £575 | £625 | £618 |
| 90th Percentile | £664 | £731 | £700 |
| England median daily rate | £515 | £525 | £550 |
| % change year-on-year | -1.90% | -4.55% | - |
| Number of hourly rates quoted | 88 | 117 | 47 |
| 10th Percentile | £12.62 | £11.24 | £12.50 |
| 25th Percentile | £13.78 | £14.25 | £15.25 |
| Median hourly rate | £24.28 | £22.50 | £25.00 |
| Median % change year-on-year | +7.91% | -10.00% | +47.06% |
| 75th Percentile | £34.16 | £38.75 | £30.00 |
| 90th Percentile | £50.00 | £57.25 | £50.00 |
| England median hourly rate | £25.15 | £38.12 | £37.50 |
| % change year-on-year | -34.02% | +1.65% | +46.03% |
Digital Marketing
Job Vacancy Trend in the West Midlands
Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the West Midlands.
Digital Marketing
Contractor Daily Rate Trend in the West Midlands
3-month moving average daily rate quoted in jobs citing Digital Marketing in the West Midlands.
Digital Marketing
Contractor Hourly Rate Trend in the West Midlands
3-month moving average hourly rates quoted in jobs citing Digital Marketing in the West Midlands.
Digital Marketing
Contract Job Locations in the West Midlands
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 29 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Birmingham | - | 3 | £125 | - | 25 |
| Digital Marketing England |
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Digital Marketing
Co-occurring Skills and Capabilities in the West Midlands by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: