Marketing Automation Job Trends in the West Midlands

Marketing Automation
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 10 January 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Jan 2026
Same period 2025 Same period 2024
Rank 162 194 -
Rank change year-on-year +32 - -
Permanent jobs citing Marketing Automation 9 1 0
As % of all permanent jobs in the West Midlands 0.17% 0.024% -
As % of the Processes & Methodologies category 0.21% 0.026% -
Number of salaries quoted 5 1 0
10th Percentile £32,200 - -
25th Percentile - £48,750 -
Median annual salary (50th Percentile) £40,000 £52,500 -
Median % change year-on-year -23.81% - -
75th Percentile - £56,250 -
90th Percentile £58,750 - -
England median annual salary £50,000 £70,000 £55,000
% change year-on-year -28.57% +27.27% -8.33%

All Process & Methodology Skills
West Midlands

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,325 3,800 3,221
As % of all permanent jobs advertised in the West Midlands 82.08% 91.32% 86.77%
Number of salaries quoted 2,245 1,692 2,699
10th Percentile £29,000 £32,500 £26,500
25th Percentile £38,500 £41,250 £35,000
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -4.76%
75th Percentile £67,500 £70,000 £63,750
90th Percentile £82,500 £82,500 £77,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Marketing Automation
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised in the West Midlands.

Marketing Automation job vacancy trend in the West Midlands

Marketing Automation
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Marketing Automation.

Salary distribution trend for jobs in the West Midlands citing Marketing Automation

Marketing Automation
Salary Histogram in the West Midlands

Salary distribution for jobs citing Marketing Automation in the West Midlands over the 6 months to 10 January 2026.

Salary histogram for Marketing Automation in the West Midlands

Marketing Automation
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the West Midlands region over the 6 months to 10 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Coventry - 4 - -
Shropshire - 3 £40,000 - 2
Warwickshire - 1 £28,000 -
Solihull - 1 £67,500 -
Birmingham - 1 £67,500 - 2
Marketing Automation
England

Marketing Automation
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (44.44%) WordPress
Cloud Services
1 5 (55.56%) SaaS
2 3 (33.33%) Google Workspace
3 1 (11.11%) Canva
3 1 (11.11%) Google Ads
3 1 (11.11%) Wix.com
General
1 9 (100.00%) Marketing
2 1 (11.11%) Advertising
2 1 (11.11%) Brand Awareness
2 1 (11.11%) Organisational Skills
2 1 (11.11%) Social Skills
Job Titles
1 8 (88.89%) Marketing Executive
2 3 (33.33%) Digital Executive
2 3 (33.33%) Digital Marketing Executive
3 1 (11.11%) CRM Manager
3 1 (11.11%) Product Manager
Libraries, Frameworks & Software Standards
1 1 (11.11%) HTML
Miscellaneous
1 5 (55.56%) Blog
1 5 (55.56%) Web Conferencing
2 1 (11.11%) Social Media
Processes & Methodologies
1 8 (88.89%) B2B
2 7 (77.78%) SEO
3 6 (66.67%) CRM
4 5 (55.56%) Campaign Management
4 5 (55.56%) Email Marketing
5 4 (44.44%) Copywriting
5 4 (44.44%) Customer Engagement
5 4 (44.44%) Lead Generation
5 4 (44.44%) Market Research
5 4 (44.44%) Mentoring
5 4 (44.44%) Multichannel Marketing
5 4 (44.44%) Thought Leadership
6 3 (33.33%) Business Development
6 3 (33.33%) Conversion Rate Optimisation
6 3 (33.33%) Digital Marketing
6 3 (33.33%) Pay per click
7 2 (22.22%) AI
8 1 (11.11%) Creative Marketing
8 1 (11.11%) Data Integration
8 1 (11.11%) E-Commerce
Programming Languages
1 4 (44.44%) SQL
Vendors
1 7 (77.78%) HubSpot
2 4 (44.44%) Google
3 1 (11.11%) Adobe
3 1 (11.11%) Pardot