Conversion Rate Optimisation (CRO)
UK > Work from Home
The table below provides summary statistics for contract job vacancies with an option to work from home (WFH) and a requirement for Conversion Rate Optimisation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Conversion Rate Optimisation over the 6 months to 2 May 2024 with a comparison to the same period in the previous 2 years.
| 6 months to 2 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 339 | 463 | 610 |
| Rank change year-on-year | +124 | +147 | -131 |
| Contract jobs citing Conversion Rate Optimisation | 5 | 8 | 13 |
| As % of all contract jobs with a WFH option | 0.033% | 0.031% | 0.029% |
| As % of the Processes & Methodologies category | 0.037% | 0.035% | 0.032% |
| Number of daily rates quoted | 3 | 7 | 8 |
| 10th Percentile | £420 | £293 | £321 |
| 25th Percentile | £422 | £406 | £400 |
| Median daily rate (50th Percentile) | £450 | £575 | £488 |
| Median % change year-on-year | -21.74% | +17.95% | +2.63% |
| 75th Percentile | £475 | £588 | £569 |
| 90th Percentile | - | £673 | £593 |
| UK median daily rate | £475 | £563 | £520 |
| % change year-on-year | -15.56% | +8.17% | +24.18% |
All Process and Methodology Skills
Work from Home
Conversion Rate Optimisation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a WFH option and a requirement for process or methodology skills.
| Contract vacancies with a requirement for process or methodology skills | 13,413 | 23,039 | 40,643 |
| As % of all contract jobs with a WFH option | 87.92% | 89.76% | 91.17% |
| Number of daily rates quoted | 8,959 | 16,290 | 29,502 |
| 10th Percentile | £325 | £363 | £361 |
| 25th Percentile | £425 | £450 | £431 |
| Median daily rate (50th Percentile) | £525 | £540 | £525 |
| Median % change year-on-year | -2.78% | +2.86% | +8.81% |
| 75th Percentile | £638 | £650 | £625 |
| 90th Percentile | £750 | £750 | £719 |
| UK median daily rate | £525 | £550 | £528 |
| % change year-on-year | -4.55% | +4.17% | +8.31% |
| Number of hourly rates quoted | 580 | 529 | 544 |
| 10th Percentile | £15.17 | £19.00 | £13.58 |
| 25th Percentile | £25.38 | £30.54 | £19.98 |
| Median hourly rate | £43.00 | £55.00 | £35.00 |
| Median % change year-on-year | -21.82% | +57.14% | +34.62% |
| 75th Percentile | £60.00 | £68.75 | £55.00 |
| 90th Percentile | £75.25 | £80.00 | £67.35 |
| UK median hourly rate | £35.58 | £36.00 | £25.00 |
| % change year-on-year | -1.18% | +44.00% | - |
Conversion Rate Optimisation
Trend for Jobs with a WFH Option
Job vacancies with a work from home option citing Conversion Rate Optimisation as a proportion of all IT jobs advertised.
Conversion Rate Optimisation
Daily Rate Trend for Jobs with a WFH Option
3-month moving average daily rate quoted in job vacancies with a work from home option citing Conversion Rate Optimisation.
Conversion Rate Optimisation
Co-occurring Skills and Capabilities with WFH Options by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: