Google Tag Manager Contracts with Hybrid/Remote/WFH Options

Google Tag Manager
UK > Work from Home

The table below provides summary statistics for remote or hybrid contract work requiring Google Tag Manager skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Tag Manager over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 299 340 457
Rank change year-on-year +41 +117 +135
Contract jobs citing Google Tag Manager 5 5 20
As % of all contract jobs with a WFH option 0.050% 0.033% 0.077%
As % of the Cloud Services category 0.13% 0.090% 0.20%
Number of daily rates quoted 3 3 17
10th Percentile £415 £222 -
25th Percentile £438 £314 £247
Median daily rate (50th Percentile) £475 £477 £450
Median % change year-on-year -0.42% +6.00% -12.20%
75th Percentile £513 £509 £500
90th Percentile £535 £522 £545
UK median daily rate £469 £477 £488
% change year-on-year -1.73% -2.15% -3.70%

All Cloud Skills
Work from Home

Google Tag Manager falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring cloud computing skills.

Contract vacancies with a requirement for cloud computing skills 3,940 5,557 10,236
As % of all contract jobs with a WFH option 39.78% 36.21% 39.59%
Number of daily rates quoted 2,887 3,982 7,514
10th Percentile £351 £350 £373
25th Percentile £425 £430 £450
Median daily rate (50th Percentile) £523 £525 £550
Median % change year-on-year -0.38% -4.55% -
75th Percentile £630 £638 £650
90th Percentile £750 £738 £743
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% -
Number of hourly rates quoted 42 89 125
10th Percentile £16.00 £15.50 £16.43
25th Percentile £25.25 £17.00 £21.31
Median hourly rate £35.00 £26.00 £55.00
Median % change year-on-year +34.62% -52.73% +83.33%
75th Percentile £70.63 £50.25 £70.00
90th Percentile £92.50 £64.37 £78.40
UK median hourly rate £27.35 £21.00 £35.00
% change year-on-year +30.24% -40.00% +62.79%

Google Tag Manager
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Google Tag Manager as a proportion of all IT jobs advertised.

Google Tag Manager trend for jobs with Hybrid/Remote/WFH options

Google Tag Manager
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Google Tag Manager.

Google Tag Manager daily rate for jobs with a WFH option

Google Tag Manager
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with remote working options citing Google Tag Manager over the 6 months to 1 May 2025.

Google Tag Manager daily rate histogram for jobs with a WFH option

Google Tag Manager
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) Adobe Experience Manager
1 1 (20.00%) Confluence
Applications
1 1 (20.00%) Microsoft Excel
1 1 (20.00%) Trello
Business Applications
1 1 (20.00%) Adobe Campaign
1 1 (20.00%) Magento
1 1 (20.00%) Shopify
Cloud Services
1 4 (80.00%) GCP
2 3 (60.00%) Google Analytics
2 3 (60.00%) Power Platform
3 2 (40.00%) Adobe Analytics
3 2 (40.00%) Azure
3 2 (40.00%) Google Data Studio
4 1 (20.00%) AppsFlyer
4 1 (20.00%) Azure Cosmos DB
4 1 (20.00%) BigCommerce
4 1 (20.00%) GitHub
4 1 (20.00%) Google Ads
4 1 (20.00%) Google Sheets
4 1 (20.00%) PaaS
4 1 (20.00%) SAP Commerce Cloud
Database & Business Intelligence
1 3 (60.00%) BigQuery
1 3 (60.00%) Power BI
2 2 (40.00%) Looker
3 1 (20.00%) Azure SQL Database
3 1 (20.00%) Power Query
Development Applications
1 1 (20.00%) JIRA
1 1 (20.00%) Visual Studio
General
1 4 (80.00%) Marketing
2 3 (60.00%) Analytical Skills
3 2 (40.00%) Social Skills
4 1 (20.00%) Inclusion and Diversity
4 1 (20.00%) Public Sector
Job Titles
1 3 (60.00%) Analyst
2 2 (40.00%) Digital Analyst
3 1 (20.00%) Consultant
3 1 (20.00%) Developer
3 1 (20.00%) Performance Analyst
3 1 (20.00%) SEO Consultant
Libraries, Frameworks & Software Standards
1 1 (20.00%) JSON
Miscellaneous
1 1 (20.00%) Marketing Technology
1 1 (20.00%) Product Ownership
1 1 (20.00%) Social Media
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) Visualisation
3 3 (60.00%) Dashboard Development
3 3 (60.00%) Data Visualisation
4 2 (40.00%) Business Intelligence
4 2 (40.00%) E-Commerce
4 2 (40.00%) Problem-Solving
4 2 (40.00%) Tag Management
4 2 (40.00%) Web Analytics
5 1 (20.00%) Collaborative Culture
5 1 (20.00%) Customer Retention
5 1 (20.00%) Data Collection
5 1 (20.00%) Data Modelling
5 1 (20.00%) Data-Driven Decision Making
5 1 (20.00%) ETL
5 1 (20.00%) Product Roadmap
5 1 (20.00%) Roadmaps
5 1 (20.00%) Scrum
5 1 (20.00%) SEO
5 1 (20.00%) Stakeholder Management
Programming Languages
1 5 (100.00%) SQL
2 2 (40.00%) JavaScript
Qualifications
1 1 (20.00%) BPSS Clearance
Vendors
1 5 (100.00%) Google
2 2 (40.00%) Adobe
3 1 (20.00%) Mercator
3 1 (20.00%) WooCommerce