wider business, communicating effectively with stakeholders at all levels. Strategy, roadmap and program delivery Define and maintain the group CRM strategy across Salesforce, HubSpot and associated technologies, aligned with commercial objectives, customer engagement and scalable operations. Own the CRM roadmap, prioritising initiatives by business value, strategic alignment, resource availability … monitoring. Drive adoption and process improvement through user engagement, training, performance measurement and ongoing optimisation. Technical leadership Provide senior technical and functional leadership across Salesforce, HubSpot and associated CRM technologies, keeping platforms scalable, secure, maintainable and aligned with business needs. Oversee CRM architecture, data models, pipelines, workflows, automation, permissions, reporting ...