Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the East Midlands with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
England > East Midlands
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 218 263 257
Rank change year-on-year +45 -6 -12
Permanent jobs citing Online Marketing 18 4 13
As % of all permanent IT jobs advertised in the East Midlands 0.34% 0.061% 0.17%
As % of the Processes & Methodologies category 0.39% 0.069% 0.19%
Number of salaries quoted 15 4 9
East Midlands median annual salary £37,500 £37,500 £27,500
Median salary % change year-on-year - +36.36% +10.00%
10th Percentile £24,000 £29,200 £26,250
90th Percentile £50,500 £40,500 £30,000
England median annual salary £37,500 £42,000 £35,000
% change year-on-year -10.71% +20.00% -10.83%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
East Midlands
Permanent vacancies with a requirement for process or methodology skills 4675 5825 6703
As % of all permanent IT jobs advertised in the East Midlands 88.68% 89.01% 89.62%
Number of salaries quoted 3871 4620 5431
East Midlands median annual salary £40,000 £42,000 £40,000
Median salary % change year-on-year -4.76% +5.00% -
10th Percentile £25,500 £26,000 £23,750
90th Percentile £63,750 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Online Marketing
Job Vacancy Trend in the East Midlands

Job postings citing Online Marketing as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Online Marketing in the East Midlands

Online Marketing
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in the East Midlands.

Salary trend for Online Marketing in the East Midlands

Online Marketing
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing Online Marketing in the East Midlands over the 6 months to 24 November 2017.

Salary histogram for Online Marketing in the East Midlands

Online Marketing
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the East Midlands region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +33 11 £37,500 -
Lincolnshire - 2 £22,000 -
Nottinghamshire - 2 £36,250 - 2
Northamptonshire +22 1 - -
Online Marketing
England

For the 6 months to 24 November 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Online Marketing.

1 18 (100.00%) Marketing
2 13 (72.22%) Google
3 12 (66.67%) Social Media
4 11 (61.11%) Analytics
4 11 (61.11%) Google Analytics
5 10 (55.56%) SEO
5 10 (55.56%) Personalization
5 10 (55.56%) A/B Testing
6 9 (50.00%) User Experience
7 7 (38.89%) Internet
7 7 (38.89%) Project Management
7 7 (38.89%) Social Media Monitoring
7 7 (38.89%) Performance Measurement
8 6 (33.33%) Time Management
8 6 (33.33%) Manufacturing
9 5 (27.78%) Life Science
9 5 (27.78%) Sitecore
9 5 (27.78%) Business Intelligence
9 5 (27.78%) Digital Analytics
9 5 (27.78%) Social Media Analysis
9 5 (27.78%) Business Forecasting
9 5 (27.78%) Social Listening
10 4 (22.22%) Advertising
11 3 (16.67%) Web Development
11 3 (16.67%) Microsoft Excel
11 3 (16.67%) Marketing Strategy
12 2 (11.11%) Social Media Marketing
12 2 (11.11%) Regular Expression
12 2 (11.11%) Facebook
12 2 (11.11%) Twitter

Online Marketing
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) Apache
1 2 (11.11%) IIS
2 1 (5.56%) Umbraco
Applications
1 3 (16.67%) Microsoft Excel
2 2 (11.11%) Microsoft PowerPoint
Cloud Services
1 11 (61.11%) Google Analytics
2 1 (5.56%) Amazon AWS
2 1 (5.56%) SaaS
Communications & Networking
1 7 (38.89%) Internet
2 1 (5.56%) SMS
Database & Business Intelligence
1 2 (11.11%) Endeca
Development Applications
1 1 (5.56%) Git (software)
General
1 18 (100.00%) Marketing
2 6 (33.33%) Manufacturing
3 4 (22.22%) Advertising
4 2 (11.11%) Retail
5 1 (5.56%) Games
Job Titles
1 9 (50.00%) Analyst
1 9 (50.00%) Digital Analyst
2 2 (11.11%) Developer
2 2 (11.11%) Digital Marketing Analyst
2 2 (11.11%) Marketing Analyst
2 2 (11.11%) SEO Manager
2 2 (11.11%) Social Media Executive
2 2 (11.11%) Technical Manager
3 1 (5.56%) AWS Developer
3 1 (5.56%) Designer
3 1 (5.56%) Digital Designer
3 1 (5.56%) HTML CSS Developer
3 1 (5.56%) JavaScript Developer
3 1 (5.56%) Marketing Executive
3 1 (5.56%) Online Marketing Analyst
3 1 (5.56%) PHP Symfony Developer
3 1 (5.56%) SEO Executive
3 1 (5.56%) SEO Specialist
3 1 (5.56%) Symfony Developer
3 1 (5.56%) Vendor Manager
Libraries, Frameworks & Software Standards
1 2 (11.11%) CSS
1 2 (11.11%) HTML
1 2 (11.11%) Regular Expression
2 1 (5.56%) .NET
2 1 (5.56%) CSS3
2 1 (5.56%) HTML5
2 1 (5.56%) Laravel
2 1 (5.56%) Node.js
2 1 (5.56%) Symfony
2 1 (5.56%) Twitter Bootstrap
Miscellaneous
1 12 (66.67%) Social Media
2 9 (50.00%) User Experience
3 5 (27.78%) Life Science
4 1 (5.56%) Analytical Skills
4 1 (5.56%) iPhone
4 1 (5.56%) Marketing Technology
Processes & Methodologies
1 11 (61.11%) Analytics
2 10 (55.56%) A/B Testing
2 10 (55.56%) Personalization
2 10 (55.56%) SEO
3 7 (38.89%) Performance Measurement
3 7 (38.89%) Project Management
3 7 (38.89%) Social Media Monitoring
4 6 (33.33%) Time Management
5 5 (27.78%) Business Forecasting
5 5 (27.78%) Business Intelligence
5 5 (27.78%) Digital Analytics
5 5 (27.78%) Social Listening
5 5 (27.78%) Social Media Analysis
6 3 (16.67%) Marketing Strategy
6 3 (16.67%) Web Development
7 2 (11.11%) Continuous Improvement
7 2 (11.11%) CRM
7 2 (11.11%) Data Analysis
7 2 (11.11%) Digital Marketing
7 2 (11.11%) Social Media Marketing
Programming Languages
1 2 (11.11%) JavaScript
1 2 (11.11%) SQL
1 2 (11.11%) XPath
2 1 (5.56%) C#
2 1 (5.56%) PHP
Vendors
1 13 (72.22%) Google
2 5 (27.78%) Sitecore
3 2 (11.11%) Facebook
3 2 (11.11%) Hootsuite
3 2 (11.11%) Marketo
3 2 (11.11%) Twitter
4 1 (5.56%) Zend