Period
to 22 January 2018

The following table provides summary statistics for permanent job vacancies advertised in the East Midlands with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 22 January 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > East Midlands
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 215 227 250
Rank change year-on-year +12 +23 -11
Permanent jobs citing Pay per click 16 18 8
As % of all permanent IT jobs advertised in the East Midlands 0.31% 0.30% 0.11%
As % of the Processes & Methodologies category 0.35% 0.33% 0.13%
Number of salaries quoted 12 17 10
East Midlands median annual salary £26,750 £32,500 £40,000
Median salary % change year-on-year -17.69% -18.75% +35.59%
10th Percentile £23,750 £21,500 £25,875
90th Percentile £28,750 £33,750 £85,000
England median annual salary £32,500 £34,000 £30,000
% change year-on-year -4.41% +13.33% -7.69%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
East Midlands
Permanent vacancies with a requirement for process or methodology skills 4,595 5,375 6,246
As % of all permanent IT jobs advertised in the East Midlands 88.59% 89.06% 88.99%
Number of salaries quoted 3,852 4,301 4,914
East Midlands median annual salary £40,000 £42,500 £40,000
Median salary % change year-on-year -5.88% +6.25% -
10th Percentile £25,500 £26,250 £23,750
90th Percentile £65,000 £65,000 £58,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Pay per click
Job Vacancy Trend in the East Midlands

Job postings citing Pay per click as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Pay per click in the East Midlands

Pay per click
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in the East Midlands.

Salary trend for Pay per click in the East Midlands

Pay per click
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the East Midlands region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +5 8 £26,750 -17.69%
Lincolnshire - 3 - -
Leicestershire +26 1 £27,500 -15.38% 1
Northamptonshire +12 1 - - 3
Derbyshire - 1 £28,000 -
Pay per click
England

For the 6 months to 22 January 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Pay per click.

1 16 (100.00%) Marketing
2 12 (75.00%) Google
2 12 (75.00%) SEO
3 11 (68.75%) Social Media
3 11 (68.75%) Analytics
4 10 (62.50%) Digital Marketing
5 9 (56.25%) Google Analytics
5 9 (56.25%) Email Marketing
6 8 (50.00%) AdWords
7 6 (37.50%) Social Media Marketing
7 6 (37.50%) Conversion Rate Optimisation
7 6 (37.50%) Content Marketing
7 6 (37.50%) E-Commerce
8 5 (31.25%) HTML
8 5 (31.25%) Web Development
9 4 (25.00%) Creative Thinking
9 4 (25.00%) Degree
9 4 (25.00%) Content Management
9 4 (25.00%) CMS
9 4 (25.00%) CSS
9 4 (25.00%) Microsoft Excel
9 4 (25.00%) CRM
10 3 (18.75%) Advertising
10 3 (18.75%) B2B
10 3 (18.75%) Blog
10 3 (18.75%) Direct Marketing
10 3 (18.75%) Lead Generation
10 3 (18.75%) User Experience
10 3 (18.75%) Analytical Skills
10 3 (18.75%) Twitter

Pay per click
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (25.00%) CMS
Applications
1 4 (25.00%) Microsoft Excel
2 1 (6.25%) Adobe Illustrator
2 1 (6.25%) Microsoft Office
Cloud Services
1 9 (56.25%) Google Analytics
2 8 (50.00%) AdWords
3 1 (6.25%) MailChimp
General
1 16 (100.00%) Marketing
2 3 (18.75%) Advertising
3 1 (6.25%) Retail
Job Titles
1 6 (37.50%) Account Manager
2 5 (31.25%) Marketing Executive
2 5 (31.25%) PPC Executive
3 4 (25.00%) Digital Executive
3 4 (25.00%) Digital Marketing Executive
3 4 (25.00%) SEO Account Manager
3 4 (25.00%) SEO Manager
4 2 (12.50%) PPC Account Manager
4 2 (12.50%) PPC Manager
5 1 (6.25%) Digital Marketing Specialist
5 1 (6.25%) Marketing Specialist
5 1 (6.25%) SEO Executive
Libraries, Frameworks & Software Standards
1 5 (31.25%) HTML
2 4 (25.00%) CSS
Miscellaneous
1 11 (68.75%) Social Media
2 3 (18.75%) Analytical Skills
2 3 (18.75%) Blog
2 3 (18.75%) User Experience
Processes & Methodologies
1 12 (75.00%) SEO
2 11 (68.75%) Analytics
3 10 (62.50%) Digital Marketing
4 9 (56.25%) Email Marketing
5 6 (37.50%) Content Marketing
5 6 (37.50%) Conversion Rate Optimisation
5 6 (37.50%) E-Commerce
5 6 (37.50%) Social Media Marketing
6 5 (31.25%) Web Development
7 4 (25.00%) Content Management
7 4 (25.00%) Creative Thinking
7 4 (25.00%) CRM
8 3 (18.75%) B2B
8 3 (18.75%) Direct Marketing
8 3 (18.75%) Lead Generation
9 2 (12.50%) B2C
9 2 (12.50%) Display Advertising
9 2 (12.50%) Remarketing
10 1 (6.25%) Marketing Strategy
10 1 (6.25%) Performance Optimisation
Programming Languages
1 1 (6.25%) Java
1 1 (6.25%) PHP
Qualifications
1 4 (25.00%) Degree
Vendors
1 12 (75.00%) Google
2 3 (18.75%) Twitter
3 2 (12.50%) Facebook
4 1 (6.25%) Adobe
4 1 (6.25%) Microsoft