Period
to 24 November 2017

The median annual salary for a Social Media Manager was £28,500 in advertised job vacancies in London during the 6 months to 24 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Social Media Manager
England > London
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 813 808 891
Rank change year-on-year -5 +83 -35
Permanent jobs requiring a Social Media Manager 25 34 26
As % of all permanent IT jobs advertised in London 0.033% 0.045% 0.029%
As % of the Job Titles category 0.035% 0.047% 0.030%
Number of salaries quoted 23 24 24
London median annual salary £28,500 £37,263 £33,750
Median salary % change year-on-year -23.52% +10.41% -15.63%
10th Percentile £26,750 £29,750 £31,250
90th Percentile £38,250 £59,375 £50,000
England median annual salary £28,500 £37,263 £32,500
% change year-on-year -23.52% +14.66% -17.30%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 70810 72756 85612
% of permanent IT jobs with a recognized job title 94.38% 95.96% 96.03%
Number of salaries quoted 55762 62800 72698
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £33,250 £32,500 £32,000
90th Percentile £90,000 £87,500 £85,000
England median annual salary £50,000 £47,500 £46,500
% change year-on-year +5.26% +2.15% +3.33%

Social Media Manager
Job Vacancy Trend in London

Job postings that featured Social Media Manager in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media Manager in London

Social Media Manager
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Manager in London.

Salary trend for Social Media Manager in London

Social Media Manager
Salary Histogram in London

The salary distribution of IT jobs citing Social Media Manager in London over the 6 months to 24 November 2017.

Salary histogram for Social Media Manager in London

Social Media Manager
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Manager within the London region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South London - 13 £28,500 -
Social Media Manager
England

Social Media Manager Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 24 November 2017, Social Media Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region featuring Social Media Manager in the job title.

1 25 (100.00%) Social Media
2 22 (88.00%) Analytics
3 21 (84.00%) Microsoft Excel
3 21 (84.00%) Microsoft
4 20 (80.00%) Degree
4 20 (80.00%) Google Analytics
4 20 (80.00%) Digital Marketing
4 20 (80.00%) SEO
4 20 (80.00%) Google
4 20 (80.00%) Pay per click
4 20 (80.00%) Marketing
4 20 (80.00%) Analytical Skills
4 20 (80.00%) Content Marketing
4 20 (80.00%) AdWords
4 20 (80.00%) Social Media Management
4 20 (80.00%) Actionable Insight
4 20 (80.00%) Actionable Recommendations
5 1 (4.00%) Facebook
5 1 (4.00%) Twitter
5 1 (4.00%) Big Data
5 1 (4.00%) Customer Insight
5 1 (4.00%) Social Media Analysis
5 1 (4.00%) Creative Thinking
5 1 (4.00%) Brand Awareness
5 1 (4.00%) Business Development
5 1 (4.00%) CMS
5 1 (4.00%) Agile Software Development
5 1 (4.00%) Microsoft PowerPoint
5 1 (4.00%) WordPress
5 1 (4.00%) Product Management

Social Media Manager Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.00%) CMS
1 1 (4.00%) WordPress
Applications
1 21 (84.00%) Microsoft Excel
2 1 (4.00%) Microsoft Office
2 1 (4.00%) Microsoft PowerPoint
Cloud Services
1 20 (80.00%) AdWords
1 20 (80.00%) Google Analytics
Communications & Networking
1 1 (4.00%) Internet
Database & Business Intelligence
1 1 (4.00%) Big Data
General
1 20 (80.00%) Marketing
2 1 (4.00%) Brand Awareness
2 1 (4.00%) French Language
Miscellaneous
1 25 (100.00%) Social Media
2 20 (80.00%) Analytical Skills
Processes & Methodologies
1 22 (88.00%) Analytics
2 20 (80.00%) Actionable Insight
2 20 (80.00%) Content Marketing
2 20 (80.00%) Digital Marketing
2 20 (80.00%) Pay per click
2 20 (80.00%) SEO
2 20 (80.00%) Social Media Management
3 1 (4.00%) Agile Software Development
3 1 (4.00%) Business Development
3 1 (4.00%) Creative Thinking
3 1 (4.00%) Customer Insight
3 1 (4.00%) Product Management
3 1 (4.00%) Social Media Analysis
Qualifications
1 20 (80.00%) Degree
Quality Assurance & Compliance
1 20 (80.00%) Actionable Recommendations
Vendors
1 21 (84.00%) Microsoft
2 20 (80.00%) Google
3 1 (4.00%) Facebook
3 1 (4.00%) Twitter