The median annual salary for a Social Media Manager was £37,500 in advertised job vacancies in London during the 3 months to 28 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Social Media Manager
England / London
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 572 643 648
Rank change year-on-year +71 +5  
Permanent jobs requiring a Social Media Manager 5 12 15
As % of all permanent IT jobs advertised in London 0.015% 0.028% 0.035%
As % of the Job Titles category 0.015% 0.030% 0.036%
Number of salaries quoted 3 11 6
Median salary £37,500 £45,000 £50,000
Median salary % change year-on-year -16.66% -10.00%  
UK excluding London median salary - £30,000 £29,500
% change year-on-year - +1.69%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies advertised in London. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
London
Permanent job vacancies with a job title containing a recognized job role 32292 40527 41158
As % of all permanent IT job vacancies advertised in London 95.73% 96.11% 95.93%
Number of salaries quoted 27319 34959 34585
Median salary £57,500 £55,000 £53,500
Median salary % change year-on-year +4.54% +2.80%  
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £82,500 £77,500 £80,000
UK excluding London median salary £42,000 £41,500 £40,000
% change year-on-year +1.20% +3.75%  

Social Media Manager
Job Vacancy Trend in London

The job posting trend of jobs advertised in London that featured Social Media Manager in the job title.

Job vacancy trend for Social Media Manager in London

Social Media Manager
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Manager in London.

Salary trend for Social Media Manager in London

Social Media Manager Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 28 March 2017, Social Media Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region featuring Social Media Manager in the job title.

1 25 (100.00%) Social Media
2 20 (80.00%) Marketing
3 12 (48.00%) Degree
3 12 (48.00%) Facebook
4 11 (44.00%) Twitter
4 11 (44.00%) Analytics
5 8 (32.00%) Google
6 7 (28.00%) Time Management
6 7 (28.00%) Streaming Video
6 7 (28.00%) Social Media Marketing
7 5 (20.00%) Digital Marketing
8 4 (16.00%) Brand Management
8 4 (16.00%) Publishing
9 3 (12.00%) Telecoms
9 3 (12.00%) SEO
9 3 (12.00%) Finance
9 3 (12.00%) Advertising
10 2 (8.00%) E-Commerce
10 2 (8.00%) Pay per click
10 2 (8.00%) Google Analytics
10 2 (8.00%) Blog
10 2 (8.00%) Marketing Strategy
10 2 (8.00%) User Experience
10 2 (8.00%) Analytical Skills
10 2 (8.00%) AdWords
11 1 (4.00%) Google Play
11 1 (4.00%) iTunes
11 1 (4.00%) Social Media Management
11 1 (4.00%) Digital Media Management
11 1 (4.00%) A/B Testing

Social Media Manager Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (8.00%) AdWords
1 2 (8.00%) Google Analytics
2 1 (4.00%) Google Play
2 1 (4.00%) Google Tag Manager
2 1 (4.00%) iTunes
General
1 20 (80.00%) Marketing
2 4 (16.00%) Publishing
3 3 (12.00%) Advertising
3 3 (12.00%) Finance
3 3 (12.00%) Telecoms
4 1 (4.00%) Brand Awareness
4 1 (4.00%) Electronics
4 1 (4.00%) Games
4 1 (4.00%) Online Betting
4 1 (4.00%) Retail
Miscellaneous
1 25 (100.00%) Social Media
2 7 (28.00%) Streaming Video
3 2 (8.00%) Analytical Skills
3 2 (8.00%) Blog
3 2 (8.00%) User Experience
4 1 (4.00%) Digital Media
4 1 (4.00%) FMCG
Processes & Methodologies
1 11 (44.00%) Analytics
2 7 (28.00%) Social Media Marketing
2 7 (28.00%) Time Management
3 5 (20.00%) Digital Marketing
4 4 (16.00%) Brand Management
5 3 (12.00%) SEO
6 2 (8.00%) E-Commerce
6 2 (8.00%) Marketing Strategy
6 2 (8.00%) Pay per click
7 1 (4.00%) A/B Testing
7 1 (4.00%) B2C
7 1 (4.00%) Competitor Analysis
7 1 (4.00%) Data Analysis
7 1 (4.00%) Digital Media Management
7 1 (4.00%) Performance Metrics
7 1 (4.00%) Recruitment Marketing
7 1 (4.00%) Scrum
7 1 (4.00%) Social Media Management
7 1 (4.00%) Web Design
7 1 (4.00%) Web Development
Qualifications
1 12 (48.00%) Degree
Vendors
1 12 (48.00%) Facebook
2 11 (44.00%) Twitter
3 8 (32.00%) Google
London
CodeSource Recruitment Limited
Salary: From £35,000 to £45,000 per annum £35,000 - £45,000
Posted: Yesterday