Marketing Specialist Jobs in the Midlands

Marketing Specialist
England > Midlands

The median Marketing Specialist salary in the Midlands is £53,750 per year, according to job vacancies posted during the 6 months leading to 24 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
24 May 2025
Same period 2024 Same period 2023
Rank 259 - 312
Rank change year-on-year - - +34
Permanent jobs requiring a Marketing Specialist 3 0 2
As % of all permanent jobs advertised in the Midlands 0.044% - 0.022%
As % of the Job Titles category 0.047% - 0.025%
Number of salaries quoted 2 0 2
10th Percentile £49,125 - £29,525
25th Percentile £49,688 - £29,563
Median annual salary (50th Percentile) £53,750 - £31,250
Median % change year-on-year - - -16.67%
75th Percentile £57,188 - £33,063
90th Percentile £57,375 - £33,175
England median annual salary £34,000 - £40,000
% change year-on-year - - +9.59%

All Permanent IT Job Vacancies
Midlands

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the Midlands. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the Midlands with a recognized job title 6,318 11,669 8,093
% of permanent jobs with a recognized job title 92.23% 94.52% 89.68%
Number of salaries quoted 2,603 8,595 4,557
10th Percentile £26,550 £26,250 £28,500
25th Percentile £32,500 £33,750 £37,500
Median annual salary (50th Percentile) £47,683 £47,500 £52,500
Median % change year-on-year +0.39% -9.52% +5.00%
75th Percentile £62,500 £60,741 £67,500
90th Percentile £75,000 £75,000 £77,500
England median annual salary £56,500 £52,550 £60,800
% change year-on-year +7.52% -13.57% +1.33%

Marketing Specialist
Job Vacancy Trend in the Midlands

Job postings that featured Marketing Specialist in the job title as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing Specialist in the Midlands

Marketing Specialist
Salary Trend in the Midlands

3-month moving average salary quoted in jobs citing Marketing Specialist in the Midlands.

Salary trend for Marketing Specialist in the Midlands

Marketing Specialist
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Specialist within the Midlands region over the 6 months to 24 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands - 2 £52,500 - 33
East Midlands - 1 £55,000 - 24
Marketing Specialist
England

Marketing Specialist Skill Set
Top 30 Co-occurring Skills and Capabilities in the Midlands

For the 6 months to 24 May 2025, Marketing Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region featuring Marketing Specialist in the job title.

1 3 (100.00%) Marketing
2 2 (66.67%) Marketing Automation
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Analytical Skills
2 2 (66.67%) Analytical Mindset
3 1 (33.33%) Decision-Making
3 1 (33.33%) Data-Driven Decision Making
3 1 (33.33%) Conversational UI
3 1 (33.33%) Social Skills
3 1 (33.33%) Paid Search
3 1 (33.33%) PayPal
3 1 (33.33%) Customer Engagement
3 1 (33.33%) SaaS
3 1 (33.33%) Google Ads
3 1 (33.33%) Chatbot
3 1 (33.33%) B2B Marketing
3 1 (33.33%) Personalization
3 1 (33.33%) A/B Testing
3 1 (33.33%) Conversion Rate Optimisation
3 1 (33.33%) Remarketing
3 1 (33.33%) Customer Acquisition
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Analytics
3 1 (33.33%) Campaign Management
3 1 (33.33%) Web Development
3 1 (33.33%) Degree
3 1 (33.33%) Graphic Design
3 1 (33.33%) Google Analytics
3 1 (33.33%) SMS
3 1 (33.33%) B2B

Marketing Specialist Skill Set
Co-occurring Skills and Capabilities in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (33.33%) Chatbot
Cloud Services
1 1 (33.33%) Google Ads
1 1 (33.33%) Google Analytics
1 1 (33.33%) SaaS
Communications & Networking
1 1 (33.33%) SMS
General
1 3 (100.00%) Marketing
2 2 (66.67%) Analytical Skills
3 1 (33.33%) Finance
3 1 (33.33%) Social Skills
Miscellaneous
1 2 (66.67%) Analytical Mindset
2 1 (33.33%) Graphic Design
Processes & Methodologies
1 2 (66.67%) Digital Marketing
1 2 (66.67%) Marketing Automation
2 1 (33.33%) A/B Testing
2 1 (33.33%) Analytics
2 1 (33.33%) Artificial Intelligence
2 1 (33.33%) B2B
2 1 (33.33%) B2B Marketing
2 1 (33.33%) Campaign Management
2 1 (33.33%) Conversational UI
2 1 (33.33%) Conversion Rate Optimisation
2 1 (33.33%) Customer Acquisition
2 1 (33.33%) Customer Engagement
2 1 (33.33%) Data-Driven Decision Making
2 1 (33.33%) Decision-Making
2 1 (33.33%) Marketing Strategy
2 1 (33.33%) Paid Search
2 1 (33.33%) Personalization
2 1 (33.33%) Remarketing
2 1 (33.33%) SEO
2 1 (33.33%) Web Design
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Google
1 1 (33.33%) PayPal