B2B Job Trends in the Midlands

Business-to-Business (B2B)
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 77 142 54
Rank change year-on-year +65 -88 +207
Permanent jobs citing B2B 193 107 234
As % of all permanent jobs in the Midlands 2.47% 1.68% 4.10%
As % of the Processes & Methodologies category 3.03% 1.85% 4.73%
Number of salaries quoted 139 68 217
10th Percentile £24,750 £28,119 £25,000
25th Percentile £30,000 £28,750 -
Median annual salary (50th Percentile) £40,000 £28,822 £26,500
Median % change year-on-year +38.78% +8.76% -47.00%
75th Percentile £50,000 £41,688 £42,500
90th Percentile £58,750 £65,875 £67,500
England median annual salary £42,500 £57,500 £42,500
% change year-on-year -26.09% +35.29% -34.62%

All Process & Methodology Skills
Midlands

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 6,361 5,773 4,943
As % of all permanent jobs advertised in the Midlands 81.32% 90.47% 86.61%
Number of salaries quoted 3,535 2,521 4,072
10th Percentile £28,250 £31,250 £26,500
25th Percentile £35,000 £38,750 £35,000
Median annual salary (50th Percentile) £50,000 £52,500 £50,000
Median % change year-on-year -4.76% +5.00% -4.76%
75th Percentile £65,000 £67,500 £62,500
90th Percentile £80,000 £80,000 £75,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

B2B
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in the Midlands.

B2B job vacancy trend in the Midlands

B2B
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing B2B.

Salary distribution trend for jobs in the Midlands citing B2B

B2B
Salary Histogram in the Midlands

Salary distribution for jobs citing B2B in the Midlands over the 6 months to 14 January 2026.

Salary histogram for B2B in the Midlands

B2B
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the Midlands region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +67 161 £42,500 +47.46% 107
East Midlands -8 32 £30,000 -29.41% 170
B2B
England

B2B
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (2.07%) WordPress
2 3 (1.55%) Microsoft Exchange
Applications
1 5 (2.59%) Microsoft Office
2 2 (1.04%) Microsoft Excel
2 2 (1.04%) Trello
3 1 (0.52%) Spreadsheet
Business Applications
1 15 (7.77%) Salesforce CRM
Cloud Services
1 34 (17.62%) SaaS
2 5 (2.59%) Google Workspace
3 4 (2.07%) AWS
4 3 (1.55%) Azure
4 3 (1.55%) Kong
4 3 (1.55%) Microsoft 365
4 3 (1.55%) Snowflake
5 2 (1.04%) Asana
6 1 (0.52%) Canva
6 1 (0.52%) Google Ads
6 1 (0.52%) Power Platform
6 1 (0.52%) Wix.com
Communications & Networking
1 12 (6.22%) Broadband
2 3 (1.55%) SMS
3 2 (1.04%) Ethernet
3 2 (1.04%) Wi-Fi
Database & Business Intelligence
1 17 (8.81%) Looker
2 1 (0.52%) Power BI
Development Applications
1 1 (0.52%) JIRA
General
1 72 (37.31%) Marketing
2 44 (22.80%) Telecoms
3 39 (20.21%) Analytical Skills
4 25 (12.95%) Public Sector
5 19 (9.84%) Social Skills
6 9 (4.66%) Finance
7 8 (4.15%) Advertising
8 6 (3.11%) Inclusion and Diversity
8 6 (3.11%) Presentation Skills
9 4 (2.07%) Organisational Skills
10 3 (1.55%) Back Office
10 3 (1.55%) Games
10 3 (1.55%) Retail
11 2 (1.04%) German Language
12 1 (0.52%) Banking
12 1 (0.52%) Brand Awareness
12 1 (0.52%) Legal
Job Titles
1 32 (16.58%) Lead
2 27 (13.99%) Business Development Manager
2 27 (13.99%) Business Manager
2 27 (13.99%) Development Manager
3 20 (10.36%) Account Manager
4 19 (9.84%) Sales Executive
5 15 (7.77%) Telecoms Account Manager
5 15 (7.77%) Telecoms Manager
6 12 (6.22%) Marketing Manager
6 12 (6.22%) Senior
7 11 (5.70%) Delivery Manager
7 11 (5.70%) Support Manager
8 10 (5.18%) Customer Experience Manager
8 10 (5.18%) Technical Support
9 9 (4.66%) Digital Transformation
10 8 (4.15%) Analyst
10 8 (4.15%) Channel Marketing Manager
10 8 (4.15%) Marketing Executive
11 7 (3.63%) Business Development Executive
11 7 (3.63%) Senior Analyst
Libraries, Frameworks & Software Standards
1 3 (1.55%) Apollo GraphQL
1 3 (1.55%) GraphQL
1 3 (1.55%) Kafka
1 3 (1.55%) Node.js
1 3 (1.55%) React
2 2 (1.04%) EDI
3 1 (0.52%) HTML
Miscellaneous
1 34 (17.62%) Onboarding
2 27 (13.99%) Self-Motivation
3 8 (4.15%) Driving Licence
4 6 (3.11%) Social Media
5 5 (2.59%) Blog
5 5 (2.59%) Web Conferencing
6 4 (2.07%) Cloud Native
6 4 (2.07%) Industrial Internet of Things
6 4 (2.07%) Renewable Energy
6 4 (2.07%) SCADA
7 3 (1.55%) Product Ownership
8 2 (1.04%) Virtual Team
9 1 (0.52%) Algorithms
9 1 (0.52%) Foreign Exchange (FX)
9 1 (0.52%) Smart Home
Processes & Methodologies
1 86 (44.56%) CRM
2 59 (30.57%) Customer Experience
3 53 (27.46%) Business Development
4 48 (24.87%) Collaborative Working
5 40 (20.73%) Coaching
5 40 (20.73%) Digital Marketing
6 39 (20.21%) Continuous Improvement
6 39 (20.21%) E-Commerce
7 38 (19.69%) Stakeholder Management
8 36 (18.65%) GTM Strategy
9 34 (17.62%) Commercialisation
9 34 (17.62%) Dashboard Development
9 34 (17.62%) Digital Innovation
9 34 (17.62%) Performance Analysis
10 31 (16.06%) B2B Sales
10 31 (16.06%) Digital Customer Experience
11 27 (13.99%) Lead Generation
12 21 (10.88%) Analytics
13 19 (9.84%) Customer Service
14 18 (9.33%) Stakeholder Engagement
Programming Languages
1 12 (6.22%) SQL
2 7 (3.63%) T-SQL
3 3 (1.55%) Java
4 1 (0.52%) Python
4 1 (0.52%) R
Qualifications
1 42 (21.76%) Degree
2 4 (2.07%) HNC
3 1 (0.52%) Master's Degree
Quality Assurance & Compliance
1 15 (7.77%) SLA
Systems Management
1 4 (2.07%) Functional Safety
2 3 (1.55%) Terraform
Vendors
1 18 (9.33%) Salesforce
1 18 (9.33%) SAP
2 10 (5.18%) BT
3 9 (4.66%) HubSpot
4 6 (3.11%) Google
5 5 (2.59%) Microsoft
6 4 (2.07%) Adobe
7 3 (1.55%) Informatica
7 3 (1.55%) MuleSoft
7 3 (1.55%) Sage
8 1 (0.52%) Pardot