B2B Job Trends in the Midlands

Business-to-Business (B2B)
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 10 September 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Sep 2026
Same period 2025 Same period 2024
Rank 75 91 152
Rank change year-on-year +16 +61 -14
Permanent jobs citing B2B 287 182 145
As % of all permanent jobs in the Midlands 1.89% 3.19% 1.44%
As % of the Processes & Methodologies category 2.71% 3.75% 1.85%
Number of salaries quoted 269 99 109
10th Percentile £27,950 £25,500 -
25th Percentile £30,000 £27,250 £28,119
Median annual salary (50th Percentile) £35,000 £30,580 £35,000
Median % change year-on-year +14.45% -12.63% +13.82%
75th Percentile £48,750 £42,500 £58,750
90th Percentile £70,000 £52,750 £75,000
England median annual salary £45,000 £45,000 £51,500
% change year-on-year - -12.62% -1.90%

All Process & Methodology Skills
Midlands

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 10,605 4,850 7,823
As % of all permanent jobs advertised in the Midlands 69.70% 85.00% 77.79%
Number of salaries quoted 7,575 2,906 4,129
10th Percentile £30,000 £27,000 £28,750
25th Percentile £40,000 £32,500 £36,250
Median annual salary (50th Percentile) £52,500 £47,500 £50,000
Median % change year-on-year +10.53% -5.00% -4.76%
75th Percentile £65,000 £63,500 £65,000
90th Percentile £80,000 £77,500 £77,500
England median annual salary £60,000 £55,000 £57,500
% change year-on-year +9.09% -4.35% -8.00%

B2B
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in the Midlands.

B2B job vacancy trend in the Midlands

B2B
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing B2B.

Salary distribution trend for jobs in the Midlands citing B2B

B2B
Salary Histogram in the Midlands

Salary distribution for jobs citing B2B in the Midlands over the 6 months to 10 September 2026.

Salary histogram for B2B in the Midlands

B2B
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the Midlands region over the 6 months to 10 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands -17 158 £40,000 +30.80% 62
East Midlands +47 129 £35,000 +20.69% 47
B2B
England

B2B
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 13 (4.53%) CMS
2 9 (3.14%) Headless CMS
3 8 (2.79%) WordPress
4 1 (0.35%) Microsoft Exchange
4 1 (0.35%) SharePoint
Applications
1 14 (4.88%) Microsoft Excel
1 14 (4.88%) Microsoft Office
2 3 (1.05%) Microsoft PowerPoint
3 2 (0.70%) Photoshop
4 1 (0.35%) Adobe Illustrator
4 1 (0.35%) Adobe XD
4 1 (0.35%) CorelDRAW
Business Applications
1 12 (4.18%) Magento
2 9 (3.14%) Salesforce CRM
3 8 (2.79%) Shopify
4 4 (1.39%) Dynamics CRM
4 4 (1.39%) Payment Gateway
Cloud Services
1 38 (13.24%) SaaS
2 11 (3.83%) AWS
2 11 (3.83%) Microsoft 365
3 7 (2.44%) Power Platform
4 4 (1.39%) MailChimp
5 3 (1.05%) Canva
6 1 (0.35%) Azure
6 1 (0.35%) Dynamics 365
6 1 (0.35%) Entra ID
6 1 (0.35%) Google Ads
6 1 (0.35%) Microsoft Copilot
6 1 (0.35%) Microsoft Purview
Communications & Networking
1 4 (1.39%) Broadband
1 4 (1.39%) VoIP
2 1 (0.35%) Internet
Database & Business Intelligence
1 6 (2.09%) Power BI
2 5 (1.74%) Data Mining
3 3 (1.05%) MySQL
3 3 (1.05%) SQL Server
General
1 64 (22.30%) Social Skills
2 52 (18.12%) Marketing
3 41 (14.29%) Telecoms
4 33 (11.50%) Organisational Skills
5 30 (10.45%) Finance
6 29 (10.10%) Retail
7 15 (5.23%) Analytical Skills
8 14 (4.88%) German Language
8 14 (4.88%) Presentation Skills
8 14 (4.88%) Public Sector
9 11 (3.83%) Automotive
9 11 (3.83%) Manufacturing
10 10 (3.48%) Italian Language
11 8 (2.79%) Influencing Skills
12 4 (1.39%) Aerospace
13 3 (1.05%) Pharmaceutical
14 2 (0.70%) Brand Awareness
14 2 (0.70%) French Language
15 1 (0.35%) Financial Institution
15 1 (0.35%) Japanese Language
Job Titles
1 45 (15.68%) Business Development Manager
1 45 (15.68%) Business Manager
1 45 (15.68%) Development Manager
2 31 (10.80%) Account Manager
3 28 (9.76%) Business Development Executive
4 22 (7.67%) Technologist
5 17 (5.92%) Lead
5 17 (5.92%) Sales Executive
6 14 (4.88%) Marketing Manager
7 11 (3.83%) IT Manager
8 9 (3.14%) Commercial Manager
9 8 (2.79%) Sales Manager
10 7 (2.44%) Analyst
10 7 (2.44%) Senior
10 7 (2.44%) Support Analyst
11 6 (2.09%) Developer
11 6 (2.09%) React Developer
12 5 (1.74%) Accountant
12 5 (1.74%) Front-End Developer (Client-Side Developer)
12 5 (1.74%) Internal Account Manager
Libraries, Frameworks & Software Standards
1 9 (3.14%) GraphQL
1 9 (3.14%) React
2 3 (1.05%) CSS
2 3 (1.05%) HTML
2 3 (1.05%) RESTful
3 1 (0.35%) Next.js
Miscellaneous
1 37 (12.89%) Self-Motivation
2 11 (3.83%) Driving Licence
2 11 (3.83%) Onboarding
3 5 (1.74%) Management Information System
3 5 (1.74%) Social Media
4 4 (1.39%) Blog
5 3 (1.05%) FMCG
5 3 (1.05%) iSeries
5 3 (1.05%) Linux Command Line
5 3 (1.05%) Web Conferencing
6 2 (0.70%) Educational Technology
6 2 (0.70%) Enterprise Software
6 2 (0.70%) Foreign Exchange (FX)
6 2 (0.70%) Virtual Team
7 1 (0.35%) Cloud Native
7 1 (0.35%) EPoS
7 1 (0.35%) iPad
7 1 (0.35%) iPhone
7 1 (0.35%) Life Science
7 1 (0.35%) Pricing Data
Operating Systems
1 7 (2.44%) Windows
2 3 (1.05%) Linux
2 3 (1.05%) Windows Server
Processes & Methodologies
1 117 (40.77%) Business Development
2 107 (37.28%) CRM
3 77 (26.83%) B2B Sales
4 46 (16.03%) Customer Service
5 38 (13.24%) Customer Experience
6 37 (12.89%) Lead Generation
7 30 (10.45%) B2C
7 30 (10.45%) Stakeholder Management
8 28 (9.76%) Decision-Making
8 28 (9.76%) E-Commerce
8 28 (9.76%) Problem-Solving
9 20 (6.97%) Continuous Improvement
10 19 (6.62%) Cybersecurity
11 18 (6.27%) Value Proposition
12 17 (5.92%) Sales Enablement
13 14 (4.88%) Commercial Awareness
13 14 (4.88%) Telesales
14 12 (4.18%) ITIL
14 12 (4.18%) Project Management
14 12 (4.18%) Service Delivery
Programming Languages
1 9 (3.14%) TypeScript
2 6 (2.09%) Python
2 6 (2.09%) SQL
3 3 (1.05%) PowerShell
Qualifications
1 7 (2.44%) ITIL Foundation Certificate
2 5 (1.74%) ACCA
2 5 (1.74%) CIMA
2 5 (1.74%) Degree
3 2 (0.70%) Six Sigma Green Belt
4 1 (0.35%) PMI Certification
4 1 (0.35%) PMP
4 1 (0.35%) SC Cleared
4 1 (0.35%) Security Cleared
4 1 (0.35%) TOGAF Certification
Quality Assurance & Compliance
1 14 (4.88%) GDPR
2 11 (3.83%) SLA
3 5 (1.74%) Cyber Essentials
4 1 (0.35%) GxP
System Software
1 7 (2.44%) Active Directory
Systems Management
1 1 (0.35%) Single Sign-On
Vendors
1 28 (9.76%) Microsoft
2 16 (5.57%) Salesforce
3 12 (4.18%) HubSpot
4 10 (3.48%) SAP
5 5 (1.74%) Adobe
5 5 (1.74%) Samsung
6 3 (1.05%) ServiceNow
6 3 (1.05%) SolarWinds
7 2 (0.70%) Proofpoint
8 1 (0.35%) Google
8 1 (0.35%) WooCommerce