Customer Acquisition Job Trends in the Midlands

Customer Acquisition
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring Customer Acquisition skills. It covers permanent job vacancies from the 6 months leading up to 30 December 2025, with comparisons to the same periods in the previous two years.

6 months to
30 Dec 2025
Same period 2024 Same period 2023
Rank 202 236 222
Rank change year-on-year +34 -14 +111
Permanent jobs citing Customer Acquisition 13 5 1
As % of all permanent jobs in the Midlands 0.17% 0.075% 0.020%
As % of the Processes & Methodologies category 0.20% 0.084% 0.022%
Number of salaries quoted 11 2 1
10th Percentile £31,375 - -
25th Percentile £37,500 £41,250 -
Median annual salary (50th Percentile) £40,000 £42,500 £30,000
Median % change year-on-year -5.88% +41.67% -20.00%
75th Percentile £42,500 £43,750 -
90th Percentile - - -
England median annual salary £43,750 £60,000 £67,500
% change year-on-year -27.08% -11.11% +25.58%

All Process & Methodology Skills
Midlands

Customer Acquisition falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 6,361 5,982 4,476
As % of all permanent jobs advertised in the Midlands 81.66% 89.64% 88.86%
Number of salaries quoted 3,507 2,641 3,683
10th Percentile £28,000 £31,250 £26,500
25th Percentile £35,000 £38,750 £36,250
Median annual salary (50th Percentile) £49,479 £52,500 £50,000
Median % change year-on-year -5.76% +5.00% -4.76%
75th Percentile £65,000 £67,500 £63,750
90th Percentile £80,000 £80,000 £76,250
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Customer Acquisition
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing Customer Acquisition relative to all permanent IT jobs advertised in the Midlands.

Customer Acquisition job vacancy trend in the Midlands

Customer Acquisition
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing Customer Acquisition.

Salary distribution trend for jobs in the Midlands citing Customer Acquisition

Customer Acquisition
Salary Histogram in the Midlands

Salary distribution for jobs citing Customer Acquisition in the Midlands over the 6 months to 30 December 2025.

Salary histogram for Customer Acquisition in the Midlands

Customer Acquisition
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Acquisition within the Midlands region over the 6 months to 30 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
East Midlands -6 8 £40,000 -5.88%
West Midlands +26 5 £32,750 - 3
Customer Acquisition
England

Customer Acquisition
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (7.69%) WordPress
Applications
1 8 (61.54%) Microsoft Excel
2 1 (7.69%) Microsoft Office
Cloud Services
1 8 (61.54%) Power Platform
2 3 (23.08%) Google Analytics
3 2 (15.38%) Google Ads
Database & Business Intelligence
1 8 (61.54%) Power BI
1 8 (61.54%) Tableau
General
1 13 (100.00%) Marketing
2 9 (69.23%) Finance
3 3 (23.08%) Advertising
3 3 (23.08%) Social Skills
4 1 (7.69%) iGaming
4 1 (7.69%) Organisational Skills
4 1 (7.69%) Presentation Skills
Job Titles
1 8 (61.54%) Analyst
1 8 (61.54%) Customer Analyst
1 8 (61.54%) Data Analyst
1 8 (61.54%) Digital Analyst
1 8 (61.54%) Digital Analytics Analyst
2 6 (46.15%) Analyst Developer
2 6 (46.15%) Analytics Developer
2 6 (46.15%) Business Intelligence Analyst
2 6 (46.15%) Business Intelligence Data Analyst
2 6 (46.15%) Business Intelligence Developer
2 6 (46.15%) Developer
2 6 (46.15%) Digital Analytics Developer
2 6 (46.15%) Digital Developer
3 2 (15.38%) Coordinator
4 1 (7.69%) Business Development Manager
4 1 (7.69%) Business Manager
4 1 (7.69%) CRM Manager
4 1 (7.69%) Development Manager
4 1 (7.69%) Marketing Manager
4 1 (7.69%) SEO Specialist
Libraries, Frameworks & Software Standards
1 1 (7.69%) CSS
1 1 (7.69%) HTML
Miscellaneous
1 2 (15.38%) Digital Media
1 2 (15.38%) Driving Licence
1 2 (15.38%) Mobile App
1 2 (15.38%) Social Media
2 1 (7.69%) Algorithms
2 1 (7.69%) Onboarding
2 1 (7.69%) Sports Betting
2 1 (7.69%) Virtual Team
Processes & Methodologies
1 11 (84.62%) Analytics
2 10 (76.92%) CRM
3 9 (69.23%) Continuous Improvement
4 8 (61.54%) A/B Testing
4 8 (61.54%) Business Intelligence
4 8 (61.54%) Customer Experience
4 8 (61.54%) Data Science
4 8 (61.54%) Data Visualisation
4 8 (61.54%) Decision-Making
4 8 (61.54%) Digital Analytics
4 8 (61.54%) Economics
4 8 (61.54%) Lead Generation
4 8 (61.54%) Statistical Analysis
4 8 (61.54%) Statistics
4 8 (61.54%) Visualisation
5 4 (30.77%) Collaborative Working
6 3 (23.08%) Customer Engagement
6 3 (23.08%) SEO
7 2 (15.38%) Digital Marketing
7 2 (15.38%) Marketing Strategy
Programming Languages
1 8 (61.54%) Python
1 8 (61.54%) SQL
2 1 (7.69%) JavaScript
Qualifications
1 8 (61.54%) Degree
1 8 (61.54%) Numerate Degree
2 1 (7.69%) HNC
Vendors
1 9 (69.23%) Salesforce
2 3 (23.08%) Google
3 2 (15.38%) Apple
3 2 (15.38%) Facebook
3 2 (15.38%) Instagram
3 2 (15.38%) TikTok
3 2 (15.38%) YouTube
4 1 (7.69%) Ahrefs
4 1 (7.69%) Microsoft
4 1 (7.69%) Salesforce Marketing Cloud