The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the North East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 3 months to 23 June 2017 with a comparison to the same period over the previous 2 years.

Advertising
England / North East
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 40 70 85
Rank change year-on-year +30 +15  
Permanent jobs citing Advertising 30 18 1
As % of all permanent IT jobs advertised in the North East 5.28% 2.23% 0.13%
As % of the General category 14.63% 7.83% 0.51%
Number of salaries quoted 30 17 1
Median salary £37,500 £35,000 £21,500
Median salary % change year-on-year +7.14% +62.79%  
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year +6.25% -  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North East with a requirement for common skills.

General Skills
North East
Permanent job vacancies with a requirement for common skills 205 230 198
As % of all permanent IT job vacancies advertised in the North East 36.09% 28.54% 25.92%
Number of salaries quoted 174 195 168
Median salary £35,000 £35,000 £40,000
Median salary % change year-on-year - -12.50%  
90% offered a salary of more than £22,500 £24,000 £27,500
10% offered a salary of more than £53,250 £59,250 £55,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend in the North East

The job posting trend of jobs advertised in the North East citing Advertising as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Advertising in the North East

Advertising
Salary Trend in the North East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the North East.

Salary trend for Advertising in the North East

Advertising
Salary Histogram in the North East

The salary distribution of IT jobs citing Advertising in the North East over the 3 months to 23 June 2017.

Salary histogram for Advertising in the North East

Advertising
Job Locations in the North East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the North East region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear +25 24 £38,750 +10.71% 7
Durham -6 2 £31,250 -10.71% 4
Northumberland - 2 £23,750 - 2
Advertising
England

For the 6 months to 23 June 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North East region with a requirement for Advertising.

1 31 (52.54%) Web Development
2 30 (50.85%) Java
3 29 (49.15%) PHP
4 26 (44.07%) JavaScript
5 22 (37.29%) HTML
6 21 (35.59%) CSS
7 18 (30.51%) Agile Software Development
8 17 (28.81%) SQL
9 16 (27.12%) Microsoft
10 15 (25.42%) AngularJS
11 14 (23.73%) .NET
11 14 (23.73%) MVC
12 13 (22.03%) C#
13 11 (18.64%) SQL Server
13 11 (18.64%) TDD
13 11 (18.64%) Degree
14 10 (16.95%) Marketing
14 10 (16.95%) Spring
14 10 (16.95%) ASP.NET
15 9 (15.25%) MongoDB
15 9 (15.25%) SDLC
15 9 (15.25%) SOLID
16 8 (13.56%) Don't repeat yourself (DRY)
16 8 (13.56%) Hibernate
16 8 (13.56%) MySQL
17 7 (11.86%) Web Services
17 7 (11.86%) Scrum
17 7 (11.86%) .NET Framework
17 7 (11.86%) jQuery
17 7 (11.86%) Test Automation

Advertising
Co-occurring IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (8.47%) CMS
2 4 (6.78%) Sitecore CMS
2 4 (6.78%) Umbraco
3 3 (5.08%) SharePoint
3 3 (5.08%) SharePoint 2013
4 2 (3.39%) WordPress
5 1 (1.69%) Apache
5 1 (1.69%) nginx
5 1 (1.69%) SharePoint 2010
Applications
1 1 (1.69%) Photoshop
Business Applications
1 3 (5.08%) Sage 200
2 2 (3.39%) Sage X3
2 2 (3.39%) Unit4 Business World
3 1 (1.69%) NetSuite
3 1 (1.69%) SAP Business One
Cloud Services
1 7 (11.86%) Microsoft Azure
2 5 (8.47%) Amazon AWS
3 3 (5.08%) Office 365
4 1 (1.69%) Google Analytics
Database & Business Intelligence
1 11 (18.64%) SQL Server
2 9 (15.25%) MongoDB
3 8 (13.56%) MySQL
4 3 (5.08%) PostgreSQL
5 2 (3.39%) NoSQL
6 1 (1.69%) Crystal Reports
6 1 (1.69%) SQL Server 2008
Development Applications
1 5 (8.47%) Git (software)
2 3 (5.08%) Team Foundation Server
3 1 (1.69%) JUnit
3 1 (1.69%) Selenium
General
1 10 (16.95%) Marketing
2 2 (3.39%) Brand Awareness
2 2 (3.39%) Finance
2 2 (3.39%) Games
2 2 (3.39%) Retail
3 1 (1.69%) Manufacturing
3 1 (1.69%) Publishing
Job Titles
1 29 (49.15%) Developer
2 10 (16.95%) Java Developer
3 7 (11.86%) .NET Developer
4 6 (10.17%) .NET Software Developer
4 6 (10.17%) Software Developer
4 6 (10.17%) Software Engineer
5 5 (8.47%) ASP.NET Developer
5 5 (8.47%) C# .NET Developer
5 5 (8.47%) C# ASP.NET Developer
5 5 (8.47%) C# Developer
5 5 (8.47%) C# Software Developer
5 5 (8.47%) PHP Developer
6 4 (6.78%) Junior
7 3 (5.08%) Analyst
7 3 (5.08%) DevOps Engineer
7 3 (5.08%) Front End Developer (Client-Side Developer)
7 3 (5.08%) Junior Developer
7 3 (5.08%) Senior Software Engineer
8 2 (3.39%) Junior C# .NET Developer
8 2 (3.39%) Social Media Executive
Libraries, Frameworks & Software Standards
1 22 (37.29%) HTML
2 21 (35.59%) CSS
3 15 (25.42%) AngularJS
4 14 (23.73%) .NET
5 10 (16.95%) ASP.NET
5 10 (16.95%) Spring
6 8 (13.56%) Hibernate
7 7 (11.86%) .NET Framework
7 7 (11.86%) ASP.NET MVC
7 7 (11.86%) CSS3
7 7 (11.86%) Entity Framework
7 7 (11.86%) HTML5
7 7 (11.86%) jQuery
7 7 (11.86%) Web Services
8 6 (10.17%) React
9 5 (8.47%) Ajax
9 5 (8.47%) ASP.NET Web API
9 5 (8.47%) Node.js
10 4 (6.78%) Twitter Bootstrap
10 4 (6.78%) WCF
Miscellaneous
1 5 (8.47%) Computer Science
2 2 (3.39%) Enterprise Software
2 2 (3.39%) Greenfield Project
2 2 (3.39%) Social Media
2 2 (3.39%) User Experience
3 1 (1.69%) Algorithms
3 1 (1.69%) Analytical Skills
3 1 (1.69%) Mobile App
Operating Systems
1 3 (5.08%) Linux
Processes & Methodologies
1 31 (52.54%) Web Development
2 18 (30.51%) Agile Software Development
3 14 (23.73%) MVC
4 11 (18.64%) TDD
5 9 (15.25%) SDLC
5 9 (15.25%) SOLID
6 8 (13.56%) Don't repeat yourself (DRY)
7 7 (11.86%) Scrum
7 7 (11.86%) Test Automation
8 6 (10.17%) Continuous Integration
8 6 (10.17%) Software Engineering
9 5 (8.47%) Front End Development
10 3 (5.08%) Analytics
10 3 (5.08%) Configuration Management
10 3 (5.08%) DevOps
10 3 (5.08%) Digital Marketing
11 2 (3.39%) ERP
11 2 (3.39%) OO
11 2 (3.39%) OOP
11 2 (3.39%) SEO
Programming Languages
1 30 (50.85%) Java
2 29 (49.15%) PHP
3 26 (44.07%) JavaScript
4 17 (28.81%) SQL
5 13 (22.03%) C#
6 3 (5.08%) VB.NET
7 2 (3.39%) Bash Shell
7 2 (3.39%) Perl
7 2 (3.39%) T-SQL
7 2 (3.39%) TypeScript
Qualifications
1 11 (18.64%) Degree
2 4 (6.78%) Computer Science Degree
3 1 (1.69%) Microsoft Certification
3 1 (1.69%) PhD
3 1 (1.69%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (3.39%) QA
System Software
1 3 (5.08%) Docker
Systems Management
1 3 (5.08%) Ansible
1 3 (5.08%) Opscode Chef
1 3 (5.08%) Puppet
Vendors
1 16 (27.12%) Microsoft
2 4 (6.78%) Sage
2 4 (6.78%) Sitecore
3 3 (5.08%) Adobe
4 2 (3.39%) Facebook
4 2 (3.39%) Twitter
5 1 (1.69%) Google
5 1 (1.69%) Oracle
5 1 (1.69%) Pegasus
5 1 (1.69%) SAP
5 1 (1.69%) Zend
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