Advertising Job Trends in Tyne and Wear

Advertising
North East > Tyne and Wear

The table below looks at the prevalence of the term Advertising in permanent job vacancies in Tyne and Wear. Included is a benchmarking guide to the salaries offered in vacancies that cited Advertising over the 6 months leading up to 14 January 2026, comparing them to the same period in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 40 55 57
Rank change year-on-year +15 +2 +16
Permanent jobs citing Advertising 27 20 4
As % of all permanent jobs in Tyne and Wear 3.31% 2.94% 0.76%
As % of the General category 6.62% 4.34% 1.27%
Number of salaries quoted 27 16 4
10th Percentile - £41,250 -
25th Percentile £37,500 £43,125 £36,250
Median annual salary (50th Percentile) £41,000 £58,250 £42,500
Median % change year-on-year -29.61% +37.06% +13.33%
75th Percentile £60,750 £70,000 £48,750
90th Percentile - £71,250 -
North East median annual salary £41,000 £58,250 £42,500
% change year-on-year -29.61% +37.06% +13.33%

All General Skills
Tyne and Wear

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Tyne and Wear.

Permanent vacancies with a requirement for general skills 408 461 314
As % of all permanent jobs advertised in Tyne and Wear 50.06% 67.79% 59.81%
Number of salaries quoted 293 182 273
10th Percentile £28,250 £30,000 £28,950
25th Percentile £28,500 £36,250 £35,920
Median annual salary (50th Percentile) £45,000 £45,000 £48,291
Median % change year-on-year - -6.81% -8.02%
75th Percentile £60,750 £67,500 £62,500
90th Percentile £72,500 £86,125 £75,000
North East median annual salary £41,000 £50,000 £47,500
% change year-on-year -18.00% +5.26% -3.23%

Advertising
Job Vacancy Trend in Tyne and Wear

Historical trend showing the proportion of permanent IT job postings citing Advertising relative to all permanent IT jobs advertised in Tyne and Wear.

Advertising job vacancy trend in Tyne and Wear

Advertising
Salary Trend in Tyne and Wear

Salary distribution trend for jobs in Tyne and Wear citing Advertising.

Salary distribution trend for jobs in Tyne and Wear citing Advertising

Advertising
Salary Histogram in Tyne and Wear

Salary distribution for jobs citing Advertising in Tyne and Wear over the 6 months to 14 January 2026.

Salary histogram for Advertising in Tyne and Wear

Advertising
Job Locations in Tyne and Wear

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Tyne and Wear region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Gateshead +11 15 £40,000 -15.79% 1
Newcastle upon Tyne -5 8 £51,500 -11.59% 2
Sunderland -3 4 £46,750 -22.08%
Advertising
North East

Advertising
Co-Occurring Skills & Capabilities in Tyne and Wear by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 13 (48.15%) Microsoft Office
2 6 (22.22%) Microsoft Excel
3 5 (18.52%) Microsoft PowerPoint
4 3 (11.11%) MS Visio
Cloud Services
1 11 (40.74%) Azure
2 3 (11.11%) Azure DevOps
3 2 (7.41%) Power Platform
4 1 (3.70%) Azure Data Factory
4 1 (3.70%) GitHub
4 1 (3.70%) Microsoft 365
4 1 (3.70%) Microsoft Copilot
Database & Business Intelligence
1 7 (25.93%) SQL Server
2 2 (7.41%) Power BI
3 1 (3.70%) MongoDB
3 1 (3.70%) MySQL
3 1 (3.70%) PostgreSQL
3 1 (3.70%) RDBMS
3 1 (3.70%) Relational Database
3 1 (3.70%) SQL Server Integration Services
Development Applications
1 7 (25.93%) Bitbucket
2 6 (22.22%) Git
2 6 (22.22%) JIRA
General
1 12 (44.44%) Social Skills
2 6 (22.22%) Analytical Skills
2 6 (22.22%) Finance
3 2 (7.41%) Marketing
3 2 (7.41%) Presentation Skills
4 1 (3.70%) Influencing Skills
4 1 (3.70%) Organisational Skills
Job Titles
1 10 (37.04%) Analyst
1 10 (37.04%) Support Engineer
1 10 (37.04%) Technical Engineer
1 10 (37.04%) Technical Support
1 10 (37.04%) Technical Support Engineer
2 6 (22.22%) Applications Support
2 6 (22.22%) Applications Support Analyst
2 6 (22.22%) Support Analyst
3 3 (11.11%) Business Systems Analyst
3 3 (11.11%) Systems Analyst
4 2 (7.41%) Account Manager
4 2 (7.41%) Coordinator
4 2 (7.41%) Project Coordinator
4 2 (7.41%) Senior
4 2 (7.41%) Web Manager
5 1 (3.70%) Change Coordinator
5 1 (3.70%) Product Owner
5 1 (3.70%) Senior DBA
5 1 (3.70%) Senior SQL DBA
5 1 (3.70%) SQL DBA
Miscellaneous
1 10 (37.04%) Driving Licence
1 10 (37.04%) Renewable Energy
2 4 (14.81%) Product Ownership
3 2 (7.41%) Digital Media
4 1 (3.70%) Clustering
Operating Systems
1 6 (22.22%) Linux
1 6 (22.22%) Windows
Processes & Methodologies
1 10 (37.04%) B2B
1 10 (37.04%) B2B Sales
1 10 (37.04%) Business Development
1 10 (37.04%) Commercial Awareness
1 10 (37.04%) Customer Experience
1 10 (37.04%) Customer Service
1 10 (37.04%) Data Entry
1 10 (37.04%) Mathematics
1 10 (37.04%) Telesales
2 9 (33.33%) Change Management
2 9 (33.33%) ITIL
3 6 (22.22%) Business Continuity
3 6 (22.22%) Computer Science
3 6 (22.22%) Containerisation
4 5 (18.52%) Agile
4 5 (18.52%) DevOps
5 4 (14.81%) Business Intelligence
5 4 (14.81%) Problem-Solving
6 3 (11.11%) Customer Requirements
6 3 (11.11%) Project Delivery
Programming Languages
1 2 (7.41%) SQL
2 1 (3.70%) T-SQL
Qualifications
1 10 (37.04%) HNC
2 8 (29.63%) Degree
3 6 (22.22%) Computer Science Degree
3 6 (22.22%) ITIL Certification
4 1 (3.70%) CISSP
4 1 (3.70%) DBS Check
Quality Assurance & Compliance
1 3 (11.11%) PMO
Systems Management
1 6 (22.22%) Control-M
1 6 (22.22%) Grafana
1 6 (22.22%) Kubernetes
1 6 (22.22%) Prometheus
Vendors
1 18 (66.67%) Microsoft
2 1 (3.70%) Atlassian
2 1 (3.70%) Informatica
2 1 (3.70%) RedGate
2 1 (3.70%) Salesforce
2 1 (3.70%) Talend