Period
to 20 April 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 April 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
20 Apr 2018
Same period 2017 Same period 2016
Rank 57 51 44
Rank change year-on-year -6 -7 -1
Permanent jobs citing Marketing 8,337 8,557 10,669
As % of all permanent IT jobs advertised in England 5.02% 5.26% 5.54%
As % of the General category 12.00% 12.69% 12.46%
Number of salaries quoted 6,448 6,942 8,761
England median annual salary £45,000 £45,000 £45,000
10th Percentile £26,250 £26,250 £26,000
90th Percentile £81,250 £81,250 £84,000
UK median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 69,464 67,447 85,651
As % of all permanent IT jobs advertised in England 41.81% 41.49% 44.51%
Number of salaries quoted 54,789 54,617 70,513
England median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £30,000 £28,816 £28,750
90th Percentile £85,000 £85,000 £82,500
UK median annual salary £50,000 £50,000 £50,000

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Marketing in England over the 6 months to 20 April 2018.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 20 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -11 3,852 £55,000 - 585
South East -2 1,526 £42,500 - 297
North of England +2 1,099 £38,000 +1.33% 288
Midlands -11 667 £37,500 - 135
East of England +21 602 £42,500 +6.25% 156
South West -10 557 £42,500 +3.41% 164
North West -20 518 £40,000 +6.67% 173
Yorkshire +40 494 £37,500 - 100
West Midlands +6 439 £37,500 - 78
East Midlands -26 226 £37,500 -3.23% 57
North East +13 87 £32,500 -7.14% 15
Marketing
UK

For the 6 months to 20 April 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 2,152 (25.81%) Agile Software Development
2 2,049 (24.58%) Finance
3 1,912 (22.93%) Digital Marketing
4 1,637 (19.64%) Analytics
5 1,626 (19.50%) HTML
6 1,455 (17.45%) JavaScript
7 1,421 (17.04%) Degree
8 1,370 (16.43%) CSS
9 1,348 (16.17%) SQL
10 1,174 (14.08%) Business Intelligence
11 1,162 (13.94%) CRM
12 1,067 (12.80%) C#
13 1,044 (12.52%) .NET
14 1,003 (12.03%) Analytical Skills
15 991 (11.89%) Microsoft
16 935 (11.22%) Google
17 912 (10.94%) E-Commerce
18 862 (10.34%) Telecoms
19 845 (10.14%) SQL Server
20 818 (9.81%) Retail
21 782 (9.38%) Project Management
22 781 (9.37%) Scrum
23 780 (9.36%) Problem-Solving
24 771 (9.25%) MVC
25 765 (9.18%) Salesforce.com
25 765 (9.18%) User Experience
26 748 (8.97%) SAP
27 720 (8.64%) PHP
28 713 (8.55%) Manufacturing
29 712 (8.54%) Social Media

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 503 (6.03%) CMS
2 295 (3.54%) WordPress
3 183 (2.20%) SAS
4 150 (1.80%) Apache Spark
5 117 (1.40%) SharePoint
6 99 (1.19%) Drupal
7 92 (1.10%) Confluence
8 89 (1.07%) Sitecore CMS
9 76 (0.91%) EPiServer
10 71 (0.85%) MS Exchange
11 69 (0.83%) Umbraco
12 66 (0.79%) Apache
13 64 (0.77%) IIS
14 63 (0.76%) Elasticsearch
15 61 (0.73%) Adobe Experience Manager
16 46 (0.55%) Tomcat
17 34 (0.41%) Mule
18 32 (0.38%) nginx
19 30 (0.36%) Exchange Server 2013
20 29 (0.35%) JBoss
Applications
1 471 (5.65%) Microsoft Excel
2 324 (3.89%) Microsoft Office
3 307 (3.68%) Photoshop
4 182 (2.18%) Microsoft PowerPoint
5 170 (2.04%) Adobe Illustrator
6 117 (1.40%) Adobe Creative Suite
7 77 (0.92%) InDesign
8 56 (0.67%) MS Visio
9 48 (0.58%) SPSS
10 36 (0.43%) Adobe After Effects
11 33 (0.40%) Microsoft Project
12 30 (0.36%) InVision
13 27 (0.32%) Adobe Premiere
14 23 (0.28%) Spreadsheet
15 15 (0.18%) OmniGraffle
16 7 (0.084%) Chatbot
16 7 (0.084%) GIMP
17 6 (0.072%) CorelDRAW
17 6 (0.072%) InfoPath
17 6 (0.072%) SOLIDWORKS
Business Applications
1 153 (1.84%) Dynamics CRM
2 130 (1.56%) Eloqua
3 127 (1.52%) Salesforce.com CRM
4 107 (1.28%) Magento
5 81 (0.97%) Adobe Campaign
6 60 (0.72%) Dynamics AX
6 60 (0.72%) NetSuite
7 54 (0.65%) SAP Hybris
8 31 (0.37%) Unica
9 28 (0.34%) WebTrends
10 26 (0.31%) Shopify
11 19 (0.23%) Dynamics NAV
12 18 (0.22%) Social Studio
13 16 (0.19%) FastStats
14 15 (0.18%) SAP CRM
15 14 (0.17%) Payment Gateway
16 11 (0.13%) SDL Web 8
17 10 (0.12%) Raiser's Edge
17 10 (0.12%) Sage X3
18 9 (0.11%) Workfront
Cloud Services
1 547 (6.56%) Amazon AWS
2 501 (6.01%) SaaS
3 478 (5.73%) Google Analytics
4 468 (5.61%) Microsoft Azure
5 240 (2.88%) AdWords
6 147 (1.76%) Office 365
7 146 (1.75%) PaaS
8 134 (1.61%) IaaS
9 112 (1.34%) Adobe Analytics
10 105 (1.26%) Google Cloud Platform
11 96 (1.15%) Serverless
12 93 (1.12%) Salesforce Service Cloud
13 89 (1.07%) Cloud Computing
14 74 (0.89%) Dynamics 365
15 72 (0.86%) Salesforce Sales Cloud
16 59 (0.71%) MailChimp
17 53 (0.64%) GitHub
18 51 (0.61%) Adobe Creative Cloud
19 49 (0.59%) Amazon EC2
19 49 (0.59%) Google Tag Manager
Communications & Networking
1 173 (2.08%) Internet
2 122 (1.46%) Firewall
3 99 (1.19%) HTTP
4 82 (0.98%) VPN
5 81 (0.97%) DNS
6 75 (0.90%) SMS
7 65 (0.78%) Wireless
8 61 (0.73%) LAN
9 58 (0.70%) SAN
9 58 (0.70%) WAN
10 53 (0.64%) Intranet
11 49 (0.59%) DHCP
12 43 (0.52%) Network Security
12 43 (0.52%) Skype
13 41 (0.49%) TCP/IP
14 35 (0.42%) VoIP
15 33 (0.40%) Wi-Fi
16 32 (0.38%) Unified Communications
17 31 (0.37%) Broadband
18 27 (0.32%) NAS
Database & Business Intelligence
1 845 (10.14%) SQL Server
2 437 (5.24%) Big Data
3 417 (5.00%) MySQL
4 300 (3.60%) NoSQL
5 273 (3.27%) SQL Server 2016
6 214 (2.57%) Data Warehouse
7 209 (2.51%) SQL Server Reporting Services
8 199 (2.39%) Hadoop
9 185 (2.22%) SQL Server Integration Services
10 180 (2.16%) MongoDB
11 159 (1.91%) Power BI
12 153 (1.84%) Relational Database
13 142 (1.70%) SQL Server Analysis Services
14 108 (1.30%) SQL Server 2014
15 61 (0.73%) Apache Hive
15 61 (0.73%) Data Lake
16 57 (0.68%) Data Mining
17 56 (0.67%) SQL Server 2012
18 51 (0.61%) Amazon DynamoDB
18 51 (0.61%) Apache Cassandra
Development Applications
1 612 (7.34%) Git (software)
2 254 (3.05%) JIRA
3 246 (2.95%) Visual Studio
4 135 (1.62%) Selenium
5 124 (1.49%) Jenkins
6 99 (1.19%) Team Foundation Server
7 93 (1.12%) gulp
8 90 (1.08%) TeamCity
9 74 (0.89%) MSTest
10 73 (0.88%) NUnit
11 65 (0.78%) JUnit
12 64 (0.77%) Cucumber
12 64 (0.77%) Subversion
13 58 (0.70%) Dreamweaver
14 50 (0.60%) Octopus Deploy
15 49 (0.59%) Visual Studio Team System
16 48 (0.58%) Maven
17 47 (0.56%) Grunt
18 44 (0.53%) Moq
19 42 (0.50%) Mocha
General
1 2,049 (24.58%) Finance
2 862 (10.34%) Telecoms
3 818 (9.81%) Retail
4 713 (8.55%) Manufacturing
5 706 (8.47%) Advertising
6 624 (7.48%) Electronics
7 279 (3.35%) Games
8 274 (3.29%) Banking
9 242 (2.90%) Legal
10 95 (1.14%) Publishing
11 87 (1.04%) Law
12 78 (0.94%) Billing
13 74 (0.89%) Back Office
14 64 (0.77%) Automotive
15 57 (0.68%) Brand Awareness
16 50 (0.60%) Pharmaceutical
17 44 (0.53%) German Language
18 41 (0.49%) Financial Institution
19 32 (0.38%) Digital Economy
20 29 (0.35%) Spanish Language
Job Titles
1 2,058 (24.69%) Developer
2 894 (10.72%) Analyst
3 578 (6.93%) .NET Developer
4 417 (5.00%) Marketing Manager
5 393 (4.71%) Consultant
6 381 (4.57%) C# Developer
7 342 (4.10%) Architect
8 313 (3.75%) Product Manager
9 309 (3.71%) Designer
10 292 (3.50%) Project Manager
11 277 (3.32%) PHP Developer
11 277 (3.32%) Web Developer
12 271 (3.25%) C# .NET Developer
13 256 (3.07%) Junior
14 242 (2.90%) Business Analyst
15 231 (2.77%) Senior Developer
15 231 (2.77%) Senior Manager
16 223 (2.67%) Front End Developer (Client-Side Developer)
17 218 (2.61%) Account Manager
18 213 (2.55%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1,626 (19.50%) HTML
2 1,370 (16.43%) CSS
3 1,044 (12.52%) .NET
4 628 (7.53%) jQuery
5 617 (7.40%) ASP.NET
6 485 (5.82%) AngularJS
7 470 (5.64%) ASP.NET MVC
8 467 (5.60%) HTML5
9 418 (5.01%) RESTful
10 373 (4.47%) Web Services
11 361 (4.33%) ASP.NET Web API
12 306 (3.67%) CSS3
13 290 (3.48%) Node.js
14 263 (3.15%) XML
15 260 (3.12%) Sass
16 240 (2.88%) React
17 237 (2.84%) Twitter Bootstrap
18 224 (2.69%) REST
19 203 (2.43%) ASP.NET MVC 5
20 193 (2.31%) .NET Framework
Miscellaneous
1 1,003 (12.03%) Analytical Skills
2 765 (9.18%) User Experience
3 712 (8.54%) Social Media
4 372 (4.46%) Self-Motivation
5 366 (4.39%) Computer Science
6 300 (3.60%) Mobile App
7 209 (2.51%) Management Information System
8 175 (2.10%) Fintech
9 172 (2.06%) Greenfield Project
10 169 (2.03%) Blog
11 156 (1.87%) Algorithms
12 144 (1.73%) Data Centre
13 118 (1.42%) Graphic Design
14 113 (1.36%) Enterprise Software
15 93 (1.12%) Tandem
16 88 (1.06%) Digital Media
17 86 (1.03%) Marketing Technology
18 80 (0.96%) Virtual Team
19 65 (0.78%) Data Structures
19 65 (0.78%) NHS
Operating Systems
1 483 (5.79%) Linux
2 471 (5.65%) Windows
3 146 (1.75%) Windows Server
4 133 (1.60%) Apple iOS
5 104 (1.25%) Android
6 76 (0.91%) Unix
7 71 (0.85%) Windows 7
8 64 (0.77%) Windows Server 2008
8 64 (0.77%) Windows Server 2012
9 45 (0.54%) Windows 10
10 28 (0.34%) CentOS
11 25 (0.30%) Solaris
12 23 (0.28%) Debian
13 17 (0.20%) Red Hat Enterprise Linux
14 16 (0.19%) Mac OS X
15 14 (0.17%) Windows 8
15 14 (0.17%) Windows Server 2003
16 13 (0.16%) Ubuntu
17 9 (0.11%) VMS
18 5 (0.060%) Windows 2000 Server
Processes & Methodologies
1 2,152 (25.81%) Agile Software Development
2 1,912 (22.93%) Digital Marketing
3 1,637 (19.64%) Analytics
4 1,174 (14.08%) Business Intelligence
5 1,162 (13.94%) CRM
6 912 (10.94%) E-Commerce
7 782 (9.38%) Project Management
8 781 (9.37%) Scrum
9 780 (9.36%) Problem-Solving
10 771 (9.25%) MVC
11 709 (8.50%) SEO
12 694 (8.32%) Programme Management
12 694 (8.32%) Web Development
13 645 (7.74%) TDD
14 582 (6.98%) Business Development
15 487 (5.84%) B2B
16 479 (5.75%) Stakeholder Management
17 457 (5.48%) Software Engineering
18 426 (5.11%) BDD
18 426 (5.11%) Continuous Integration
Programming Languages
1 1,455 (17.45%) JavaScript
2 1,348 (16.17%) SQL
3 1,067 (12.80%) C#
4 720 (8.64%) PHP
5 678 (8.13%) Java
6 618 (7.41%) Python
7 216 (2.59%) Ruby
8 198 (2.37%) T-SQL
9 194 (2.33%) C++
9 194 (2.33%) R
10 149 (1.79%) C
11 111 (1.33%) Apex Code
12 98 (1.18%) VBA
13 84 (1.01%) Scala
14 83 (1.00%) Go
15 75 (0.90%) PowerShell
16 72 (0.86%) VB.NET
17 66 (0.79%) Bash Shell
18 52 (0.62%) ES6
18 52 (0.62%) VB
Qualifications
1 1,421 (17.04%) Degree
2 148 (1.78%) Computer Science Degree
3 137 (1.64%) Security Cleared
4 106 (1.27%) Microsoft Certification
5 81 (0.97%) SC Cleared
6 77 (0.92%) Numerate Degree
7 74 (0.89%) PhD
8 55 (0.66%) Cisco Certification
9 54 (0.65%) MCSE
10 47 (0.56%) Master's Degree
11 44 (0.53%) PMI Certification
12 43 (0.52%) PMP
13 38 (0.46%) MBA
14 31 (0.37%) CCNA
14 31 (0.37%) CISSP
15 30 (0.36%) MCSA
16 26 (0.31%) ISEB
17 23 (0.28%) CCIE
17 23 (0.28%) CCNP
17 23 (0.28%) ISTQB
Quality Assurance & Compliance
1 384 (4.61%) QA
2 128 (1.54%) PMO
3 113 (1.36%) GDPR
4 103 (1.24%) Data Quality
5 87 (1.04%) SLA
6 81 (0.97%) ISO/IEC 27001
7 37 (0.44%) Actionable Recommendations
8 36 (0.43%) GCP
9 35 (0.42%) ISO 9001
10 33 (0.40%) PCI DSS
11 11 (0.13%) COBIT
12 7 (0.084%) Disclosure Scotland
12 7 (0.084%) Government Security Classifications
13 6 (0.072%) COSHH
13 6 (0.072%) Cyber Essentials
13 6 (0.072%) SEPA
14 5 (0.060%) GMP
14 5 (0.060%) ISO 22301
14 5 (0.060%) Sarbanes-Oxley
15 4 (0.048%) ISO 9000
System Software
1 203 (2.43%) Active Directory
2 172 (2.06%) Docker
3 123 (1.48%) VMware Infrastructure
4 71 (0.85%) Hyper-V
5 52 (0.62%) Virtual Machines
6 28 (0.34%) Apache Flume
7 27 (0.32%) VMware ESXi
8 20 (0.24%) XenApp
9 18 (0.22%) HDFS
10 15 (0.18%) XenDesktop
11 10 (0.12%) Firmware
12 9 (0.11%) NFS
13 8 (0.096%) Virtual Desktop
14 7 (0.084%) LXC
15 6 (0.072%) VMware Workstation
16 5 (0.060%) VMware NSX
16 5 (0.060%) vSphere
16 5 (0.060%) XenServer
17 3 (0.036%) Snort
18 2 (0.024%) KVM
Systems Management
1 89 (1.07%) Kubernetes
2 71 (0.85%) Ansible
3 60 (0.72%) Opscode Chef
4 55 (0.66%) Puppet
5 31 (0.37%) SCCM
6 28 (0.34%) Terraform
7 26 (0.31%) WSUS
8 25 (0.30%) Nagios
9 21 (0.25%) Hadoop YARN
10 20 (0.24%) vCenter Server
11 13 (0.16%) Backup Exec
12 12 (0.14%) Single Sign-On
13 9 (0.11%) Consul
13 9 (0.11%) Docker Swarm
13 9 (0.11%) Failover Clustering
13 9 (0.11%) Packer
14 8 (0.096%) FortiGate
14 8 (0.096%) Kibana
14 8 (0.096%) Mesos
14 8 (0.096%) Oozie
Vendors
1 991 (11.89%) Microsoft
2 935 (11.22%) Google
3 765 (9.18%) Salesforce.com
4 748 (8.97%) SAP
5 642 (7.70%) Adobe
6 279 (3.35%) Facebook
7 264 (3.17%) Oracle
8 232 (2.78%) Twitter
9 198 (2.37%) VMware
10 194 (2.33%) Marketo
11 192 (2.30%) Tableau
12 180 (2.16%) Salesforce Marketing Cloud
13 139 (1.67%) Cisco
14 121 (1.45%) Sitecore
15 115 (1.38%) Pardot
16 99 (1.19%) HP
17 90 (1.08%) Apple
18 89 (1.07%) Citrix
19 88 (1.06%) hybris
20 76 (0.91%) IBM