Period
to 22 January 2022

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 January 2022 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
22 Jan 2022
Same period 2021 Same period 2020
Rank 53 61 63
Rank change year-on-year +8 +2 -7
Permanent jobs citing Marketing 6,168 2,607 5,278
As % of all permanent jobs advertised in England 5.53% 4.56% 4.53%
As % of the General category 9.38% 8.86% 8.20%
Number of salaries quoted 3,451 2,135 4,186
10th Percentile £32,500 £30,200 £29,750
25th Percentile £40,000 £38,750 £36,250
Median annual salary (50th Percentile) £55,000 £52,500 £50,000
Median % change year-on-year +4.76% +5.00% -
75th Percentile £72,500 £72,500 £67,500
90th Percentile £87,500 £85,000 £86,250
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 65,774 29,429 64,388
As % of all permanent IT jobs advertised in England 59.01% 51.46% 55.21%
Number of salaries quoted 41,080 23,571 50,021
10th Percentile £31,250 £31,500 £29,000
25th Percentile £42,500 £41,250 £37,750
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% +4.76%
75th Percentile £80,000 £77,500 £75,000
90th Percentile £98,750 £95,000 £92,500
UK median annual salary £59,500 £55,000 £54,000
% change year-on-year +8.18% +1.85% +2.86%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

3-month moving average salary quoted in jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

Salary distribution for jobs citing Marketing in England over the 6 months to 22 January 2022.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 22 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +12 3,172 £62,500 -3.85% 474
South East +2 892 £50,000 +2.04% 154
North of England +12 717 £45,000 -10.00% 168
Midlands +54 583 £45,000 +5.88% 97
South West -3 416 £47,250 +5.00% 64
North West +6 413 £52,500 -12.50% 89
West Midlands +43 316 £50,000 - 56
East of England +16 283 £47,500 +24.18% 82
East Midlands +29 260 £42,500 +6.25% 41
Yorkshire -11 237 £40,000 -11.11% 57
North East +7 67 £42,500 -5.56% 22
Marketing
UK

For the 6 months to 22 January 2022, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 1,919 (31.11%) Agile Software Development
2 1,692 (27.43%) Social Skills
3 1,564 (25.36%) Finance
4 1,332 (21.60%) Analytics
5 1,267 (20.54%) Digital Marketing
6 1,120 (18.16%) JavaScript
7 1,063 (17.23%) Degree
8 935 (15.16%) Analytical Skills
9 902 (14.62%) SQL
10 893 (14.48%) HTML
11 842 (13.65%) Business Intelligence
12 836 (13.55%) Problem-Solving
13 796 (12.91%) Google
14 791 (12.82%) User Experience
15 761 (12.34%) Microsoft
16 711 (11.53%) CSS
17 701 (11.37%) E-Commerce
18 685 (11.11%) Retail
19 665 (10.78%) Salesforce.com
20 657 (10.65%) Manufacturing
21 644 (10.44%) AWS
22 642 (10.41%) Azure
23 635 (10.30%) Software Engineering
24 631 (10.23%) CRM
25 602 (9.76%) Python
26 600 (9.73%) Project Management
27 588 (9.53%) Telecoms
28 582 (9.44%) React
29 557 (9.03%) SAP
30 555 (9.00%) DevOps

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 389 (6.31%) CMS
2 239 (3.87%) WordPress
3 170 (2.76%) SharePoint
4 132 (2.14%) Elasticsearch
5 107 (1.73%) Apache Spark
6 92 (1.49%) Confluence
7 67 (1.09%) Umbraco
8 66 (1.07%) Sitecore CMS
9 65 (1.05%) Apache
10 63 (1.02%) SAS
11 50 (0.81%) Drupal
12 40 (0.65%) Adobe Experience Manager
13 39 (0.63%) EPiServer
14 33 (0.54%) Apache Solr
14 33 (0.54%) WebSphere
15 31 (0.50%) Apache Airflow
15 31 (0.50%) IIS
16 27 (0.44%) Kentico
17 26 (0.42%) Joomla!
18 24 (0.39%) Headless CMS
Applications
1 345 (5.59%) Microsoft Excel
2 296 (4.80%) Microsoft Office
3 178 (2.89%) Microsoft PowerPoint
4 117 (1.90%) Photoshop
5 83 (1.35%) Adobe Illustrator
6 70 (1.13%) Adobe Creative Suite
7 69 (1.12%) MS Visio
8 63 (1.02%) InDesign
9 55 (0.89%) Adobe After Effects
9 55 (0.89%) Spreadsheet
10 52 (0.84%) Adobe Premiere
11 50 (0.81%) Adobe XD
12 40 (0.65%) Sketch
13 39 (0.63%) SPSS
14 25 (0.41%) Microsoft Project
15 19 (0.31%) Chatbot
16 8 (0.13%) InVision
17 6 (0.097%) Acrobat
18 5 (0.081%) SOLIDWORKS
18 5 (0.081%) UXPin
Business Applications
1 105 (1.70%) Dynamics CRM
2 81 (1.31%) Magento
3 52 (0.84%) Salesforce.com CRM
4 41 (0.66%) Shopify
5 32 (0.52%) Payment Gateway
6 30 (0.49%) FastStats
7 28 (0.45%) Adobe Campaign
7 28 (0.45%) Alphatax
7 28 (0.45%) Dynamics GP
8 18 (0.29%) SAP SD
9 16 (0.26%) Dynamics AX
9 16 (0.26%) Eloqua
9 16 (0.26%) Unica
10 14 (0.23%) NetSuite
11 12 (0.19%) Social Studio
12 10 (0.16%) WebTrends
13 8 (0.13%) SAP CRM
13 8 (0.13%) SAP S/4HANA
14 7 (0.11%) SAP R/3
15 6 (0.097%) Unit4 Business World
Cloud Services
1 644 (10.44%) AWS
2 642 (10.41%) Azure
3 520 (8.43%) SaaS
4 434 (7.04%) Google Analytics
5 355 (5.76%) Power Platform
6 266 (4.31%) GCP
7 204 (3.31%) Microsoft 365
8 189 (3.06%) GitHub
9 153 (2.48%) Serverless
10 112 (1.82%) Salesforce Service Cloud
11 109 (1.77%) Azure Active Directory
12 107 (1.73%) Salesforce Sales Cloud
13 101 (1.64%) Google Ads
13 101 (1.64%) Google Tag Manager
14 89 (1.44%) Dynamics 365
15 88 (1.43%) PowerApps
16 80 (1.30%) Amazon S3
17 76 (1.23%) PaaS
18 69 (1.12%) OneDrive
18 69 (1.12%) Snowflake
Communications & Networking
1 98 (1.59%) Internet
2 86 (1.39%) HTTP
3 60 (0.97%) Firewall
4 52 (0.84%) HTTPS
5 49 (0.79%) FTP
6 48 (0.78%) DNS
7 47 (0.76%) Intranet
8 41 (0.66%) Network Security
9 38 (0.62%) Broadband
10 29 (0.47%) LAN
10 29 (0.47%) TCP/IP
11 28 (0.45%) Wireless
12 21 (0.34%) VPN
13 20 (0.32%) MQTT
14 19 (0.31%) WAN
15 18 (0.29%) WebEx
16 15 (0.24%) Modbus
16 15 (0.24%) Profibus
16 15 (0.24%) SMTP
17 14 (0.23%) SMS
Database & Business Intelligence
1 422 (6.84%) MySQL
2 321 (5.20%) SQL Server
3 275 (4.46%) Tableau
4 273 (4.43%) Power BI
5 161 (2.61%) PostgreSQL
6 154 (2.50%) Data Warehouse
7 111 (1.80%) Relational Database
8 110 (1.78%) NoSQL
9 109 (1.77%) MongoDB
10 102 (1.65%) Big Data
11 75 (1.22%) Redis
12 73 (1.18%) Data Lake
13 64 (1.04%) Apache Cassandra
14 63 (1.02%) Metadata
14 63 (1.02%) SQL Server Reporting Services
15 62 (1.01%) Amazon RDS
16 55 (0.89%) SQL Server Integration Services
17 38 (0.62%) Blockchain
17 38 (0.62%) Hadoop
18 37 (0.60%) Looker
Development Applications
1 424 (6.87%) Git (software)
2 326 (5.29%) JIRA
3 172 (2.79%) Jenkins
4 79 (1.28%) Bitbucket
5 69 (1.12%) webpack
6 64 (1.04%) GitLab
7 62 (1.01%) SQL Server Management Studio (SSMS)
8 48 (0.78%) gulp
8 48 (0.78%) Visual Studio
9 47 (0.76%) Grunt
10 45 (0.73%) Selenium
11 43 (0.70%) Cypress.io
12 40 (0.65%) Team Foundation Server
13 36 (0.58%) PHPUnit
14 28 (0.45%) Postman
15 26 (0.42%) Atlassian Bamboo
16 25 (0.41%) Axure RP
17 21 (0.34%) TeamCity
18 20 (0.32%) git-flow
18 20 (0.32%) Storybook
General
1 1,692 (27.43%) Social Skills
2 1,564 (25.36%) Finance
3 935 (15.16%) Analytical Skills
4 685 (11.11%) Retail
5 657 (10.65%) Manufacturing
6 588 (9.53%) Telecoms
7 516 (8.37%) Public Sector
8 503 (8.15%) Electronics
9 442 (7.17%) Advertising
10 314 (5.09%) Inclusion and Diversity
11 246 (3.99%) Legal
12 224 (3.63%) Organisational Skills
13 216 (3.50%) Presentation Skills
14 212 (3.44%) Law
15 206 (3.34%) Games
16 163 (2.64%) Influencing Skills
17 148 (2.40%) Banking
18 132 (2.14%) Pharmaceutical
19 131 (2.12%) Publishing
20 78 (1.26%) Documentation Skills
Job Titles
1 1,187 (19.24%) Developer
2 632 (10.25%) Analyst
3 371 (6.01%) Consultant
4 300 (4.86%) Product Manager
5 276 (4.47%) Architect
6 255 (4.13%) Senior Developer
7 224 (3.63%) Software Engineer
8 196 (3.18%) PHP Developer
9 193 (3.13%) Marketing Manager
10 187 (3.03%) Project Manager
11 183 (2.97%) Front End Developer (Client-Side Developer)
12 171 (2.77%) Senior Manager
13 162 (2.63%) Product Owner
14 160 (2.59%) Designer
15 144 (2.33%) Web Developer
16 140 (2.27%) Data Analyst
17 132 (2.14%) Business Analyst
18 130 (2.11%) Software Developer
19 126 (2.04%) Full Stack Developer
20 122 (1.98%) Junior
Libraries, Frameworks & Software Standards
1 893 (14.48%) HTML
2 711 (11.53%) CSS
3 582 (9.44%) React
4 362 (5.87%) .NET
5 332 (5.38%) Node.js
6 256 (4.15%) REST
7 252 (4.09%) AngularJS
8 218 (3.53%) jQuery
9 208 (3.37%) HTML5
10 195 (3.16%) XML
11 182 (2.95%) Vue.js
12 180 (2.92%) RESTful
13 173 (2.80%) Sass
14 158 (2.56%) Laravel
15 142 (2.30%) GraphQL
16 140 (2.27%) Web Services
17 131 (2.12%) Kafka
18 116 (1.88%) CSS3
19 105 (1.70%) ASP.NET
20 97 (1.57%) .NET Core
Miscellaneous
1 791 (12.82%) User Experience
2 471 (7.64%) Social Media
3 233 (3.78%) Self-Motivation
4 217 (3.52%) Marketing Technology
5 193 (3.13%) Blog
6 176 (2.85%) Mobile App
7 152 (2.46%) Management Information System
8 138 (2.24%) Virtual Team
9 120 (1.95%) Algorithms
10 99 (1.61%) Life Science
11 90 (1.46%) Greenfield Project
12 89 (1.44%) Digital Media
13 85 (1.38%) Enterprise Software
14 59 (0.96%) FMCG
15 54 (0.88%) Data Centre
16 46 (0.75%) Data Structures
17 45 (0.73%) Animation
18 43 (0.70%) Handset
19 40 (0.65%) Public Cloud
20 37 (0.60%) Internet of Things
Operating Systems
1 310 (5.03%) Windows
2 233 (3.78%) Linux
3 110 (1.78%) Windows Server
4 98 (1.59%) Android
5 84 (1.36%) Windows 10
6 74 (1.20%) Apple iOS
7 61 (0.99%) Unix
8 33 (0.54%) AIX
9 29 (0.47%) CentOS
10 15 (0.24%) Mac OS
10 15 (0.24%) ThreadX
10 15 (0.24%) Windows Embedded Compact
11 12 (0.19%) Windows 7
11 12 (0.19%) Windows Server 2012
12 9 (0.15%) Kali Linux
13 8 (0.13%) Embedded Linux
13 8 (0.13%) Ubuntu
14 3 (0.049%) VMS
15 2 (0.032%) Mac OS X
15 2 (0.032%) Windows Vista
Processes & Methodologies
1 1,919 (31.11%) Agile Software Development
2 1,332 (21.60%) Analytics
3 1,267 (20.54%) Digital Marketing
4 842 (13.65%) Business Intelligence
5 836 (13.55%) Problem-Solving
6 701 (11.37%) E-Commerce
7 635 (10.30%) Software Engineering
8 631 (10.23%) CRM
9 600 (9.73%) Project Management
10 555 (9.00%) DevOps
11 497 (8.06%) Programme Management
12 488 (7.91%) Mentoring
13 474 (7.68%) Computer Science
14 460 (7.46%) B2B
15 421 (6.83%) SEO
16 411 (6.66%) Full Stack Development
17 396 (6.42%) Stakeholder Management
18 395 (6.40%) Scrum
19 374 (6.06%) Data Science
20 366 (5.93%) Continuous Improvement
Programming Languages
1 1,120 (18.16%) JavaScript
2 902 (14.62%) SQL
3 602 (9.76%) Python
4 516 (8.37%) PHP
5 359 (5.82%) C#
6 355 (5.76%) Java
7 328 (5.32%) TypeScript
8 188 (3.05%) C
9 181 (2.93%) R
10 131 (2.12%) T-SQL
11 122 (1.98%) PowerShell
12 95 (1.54%) Ruby
13 89 (1.44%) ES6
14 82 (1.33%) C++
15 81 (1.31%) Bash
16 71 (1.15%) Apex Code
17 64 (1.04%) SOQL
18 62 (1.01%) Kotlin
19 60 (0.97%) VBA
20 57 (0.92%) Go
Qualifications
1 1,063 (17.23%) Degree
2 150 (2.43%) Computer Science Degree
3 88 (1.43%) Master's Degree
4 81 (1.31%) HND
5 80 (1.30%) HNC
6 66 (1.07%) Security Cleared
7 59 (0.96%) PhD
8 55 (0.89%) MBA
9 53 (0.86%) SC Cleared
10 26 (0.42%) Microsoft Certification
11 24 (0.39%) PMI Certification
12 19 (0.31%) Cisco Certification
12 19 (0.31%) Numerate Degree
13 18 (0.29%) APMP
14 17 (0.28%) CCIE
14 17 (0.28%) PRINCE2 Certification
15 9 (0.15%) Analytics IQ
15 9 (0.15%) CCNP
15 9 (0.15%) DBS Check
15 9 (0.15%) ISEB
Quality Assurance & Compliance
1 351 (5.69%) QA
2 133 (2.16%) Accessibility
3 121 (1.96%) Data Quality
4 119 (1.93%) GDPR
5 35 (0.57%) SLA
6 33 (0.54%) ISO/IEC 27001
7 30 (0.49%) NIST
8 24 (0.39%) PMO
9 18 (0.29%) Actionable Recommendations
10 17 (0.28%) MISRA
11 14 (0.23%) PCI DSS
12 10 (0.16%) WCAG
13 9 (0.15%) SOC 2
14 6 (0.097%) HIPAA
15 5 (0.081%) GRC
16 4 (0.065%) Cyber Essentials
16 4 (0.065%) GMP
16 4 (0.065%) Good Clinical Practice
17 3 (0.049%) 21 CFR Part 11
17 3 (0.049%) ISO 13485
System Software
1 385 (6.24%) Docker
2 178 (2.89%) Active Directory
3 74 (1.20%) VMware Infrastructure
4 60 (0.97%) VMware ESXi
5 55 (0.89%) Virtual Desktop
6 17 (0.28%) Firmware
7 12 (0.19%) Virtual Servers
8 10 (0.16%) HDFS
9 8 (0.13%) Apache ZooKeeper
10 6 (0.097%) Hyper-V
10 6 (0.097%) Virtual Machines
11 5 (0.081%) vSphere
12 2 (0.032%) Snort
12 2 (0.032%) Squid
12 2 (0.032%) Varnish
12 2 (0.032%) VirtualBox
12 2 (0.032%) XenApp
12 2 (0.032%) XenDesktop
13 1 (0.016%) Apache Flume
13 1 (0.016%) Terminal Services
Systems Management
1 283 (4.59%) Kubernetes
2 146 (2.37%) Terraform
3 61 (0.99%) Puppet
4 44 (0.71%) Ansible
5 25 (0.41%) Microsoft Intune
6 21 (0.34%) Opscode Chef
7 20 (0.32%) Nagios
8 12 (0.19%) Active Directory Federation Services
8 12 (0.19%) Grafana
8 12 (0.19%) Kibana
8 12 (0.19%) Packer
8 12 (0.19%) SCCM
9 11 (0.18%) Prometheus
10 9 (0.15%) Matomo
11 8 (0.13%) Consul
11 8 (0.13%) Docker Swarm
12 7 (0.11%) AirWatch
12 7 (0.11%) Opsview
12 7 (0.11%) Single Sign-On
13 6 (0.097%) Nessus
Vendors
1 796 (12.91%) Google
2 761 (12.34%) Microsoft
3 665 (10.78%) Salesforce.com
4 557 (9.03%) SAP
5 452 (7.33%) Adobe
6 196 (3.18%) Salesforce Marketing Cloud
7 143 (2.32%) Facebook
8 113 (1.83%) Pardot
9 97 (1.57%) VMware
10 82 (1.33%) IBM
11 81 (1.31%) Oracle
12 76 (1.23%) Sitecore
13 72 (1.17%) Citrix
14 60 (0.97%) Spotify
15 55 (0.89%) Twitter
16 54 (0.88%) Instagram
17 53 (0.86%) HubSpot
17 53 (0.86%) MuleSoft
18 44 (0.71%) Optimizely
19 43 (0.70%) Apple