Period
to 21 January 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 January 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
21 Jan 2021
Same period 2020 Same period 2019
Rank 58 61 53
Rank change year-on-year +3 -8 +3
Permanent jobs citing Marketing 2,624 5,298 6,820
As % of all permanent jobs advertised in England 4.57% 4.54% 4.86%
As % of the General category 11.94% 11.29% 11.67%
Number of salaries quoted 2,499 4,462 5,703
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +7.24%
10th Percentile £30,750 £30,000 £27,500
90th Percentile £85,000 £86,250 £85,000
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 21,969 46,911 58,448
As % of all permanent IT jobs advertised in England 38.25% 40.18% 41.69%
Number of salaries quoted 17,353 36,204 45,527
Median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £33,250 £31,250 £30,750
90th Percentile £97,500 £95,000 £90,000
UK median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - +10.00%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

3-month moving average salary quoted in jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

Salary distribution for jobs citing Marketing in England over the 6 months to 21 January 2021.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 21 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -14 1,126 £65,000 +13.04% 224
South East +18 464 £47,500 - 112
North of England +1 370 £50,000 +11.11% 142
South West +2 296 £45,000 -5.26% 75
North West +28 203 £57,500 +27.78% 80
Midlands +29 173 £42,500 - 93
Yorkshire -18 139 £45,000 - 48
West Midlands +16 96 £50,000 +11.11% 46
East of England -8 94 £39,500 -16.84% 38
East Midlands +37 77 £40,000 -2.44% 47
North East -8 28 £45,000 -5.26% 15
Marketing
UK

For the 6 months to 21 January 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 856 (32.62%) Digital Marketing
2 755 (28.77%) Finance
3 744 (28.35%) Agile Software Development
4 628 (23.93%) Business Intelligence
5 491 (18.71%) JavaScript
6 490 (18.67%) Analytics
7 487 (18.56%) Telecoms
8 481 (18.33%) SAP
9 464 (17.68%) Manufacturing
10 451 (17.19%) Electronics
10 451 (17.19%) Public Sector
11 444 (16.92%) Programme Management
12 435 (16.58%) HTML
13 381 (14.52%) CSS
14 364 (13.87%) SQL
15 354 (13.49%) E-Commerce
16 332 (12.65%) Analytical Skills
17 314 (11.97%) Degree
18 311 (11.85%) Salesforce.com
19 287 (10.94%) CRM
20 286 (10.90%) Python
21 283 (10.79%) User Experience
22 261 (9.95%) Microsoft
23 260 (9.91%) AWS
24 256 (9.76%) SaaS
25 252 (9.60%) Azure
26 236 (8.99%) B2B
27 234 (8.92%) Scrum
28 229 (8.73%) Problem-Solving
29 223 (8.50%) DevOps

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 151 (5.75%) CMS
2 86 (3.28%) WordPress
3 45 (1.71%) Elasticsearch
4 43 (1.64%) Apache Spark
5 40 (1.52%) SharePoint
6 37 (1.41%) Apache
7 28 (1.07%) Adobe Experience Manager
8 27 (1.03%) Confluence
9 26 (0.99%) Sitecore CMS
10 25 (0.95%) Drupal
11 20 (0.76%) SAS
12 17 (0.65%) MS Exchange
13 15 (0.57%) nginx
14 14 (0.53%) Tomcat
15 13 (0.50%) JBoss
15 13 (0.50%) Mule
15 13 (0.50%) Red Hat Fuse
15 13 (0.50%) Umbraco
16 12 (0.46%) Mule ESB
16 12 (0.46%) Oracle SOA Suite
Applications
1 94 (3.58%) Microsoft Office
2 83 (3.16%) Microsoft Excel
3 51 (1.94%) Microsoft PowerPoint
4 49 (1.87%) Photoshop
5 34 (1.30%) Sketch
6 30 (1.14%) Adobe Creative Suite
6 30 (1.14%) Adobe Illustrator
7 28 (1.07%) Zeplin
8 24 (0.91%) InVision
9 16 (0.61%) Figma
10 12 (0.46%) Adobe XD
11 7 (0.27%) Adobe Premiere
12 6 (0.23%) SPSS
13 5 (0.19%) Adobe After Effects
13 5 (0.19%) Chatbot
13 5 (0.19%) InDesign
14 4 (0.15%) OrCAD
15 3 (0.11%) CINEMA 4D
15 3 (0.11%) Microsoft Project
15 3 (0.11%) Spreadsheet
Business Applications
1 56 (2.13%) Magento
2 40 (1.52%) Dynamics CRM
3 26 (0.99%) Salesforce.com CRM
4 24 (0.91%) Shopify
5 14 (0.53%) Adobe Campaign
5 14 (0.53%) Oracle EBS
6 8 (0.30%) Payment Gateway
7 7 (0.27%) Social Studio
8 6 (0.23%) Eloqua
8 6 (0.23%) SAP ERP
9 5 (0.19%) JDE OneWorld
9 5 (0.19%) Sentinel
9 5 (0.19%) Unica
10 4 (0.15%) OpenCart
11 3 (0.11%) Dynamics NAV
11 3 (0.11%) Maximo
11 3 (0.11%) Oracle Applications
11 3 (0.11%) SAP Hybris
11 3 (0.11%) SAP S/4HANA
11 3 (0.11%) WebTrends
Cloud Services
1 260 (9.91%) AWS
2 256 (9.76%) SaaS
3 252 (9.60%) Azure
4 131 (4.99%) Google Analytics
5 105 (4.00%) Salesforce Service Cloud
6 93 (3.54%) Power Platform
7 85 (3.24%) Salesforce Sales Cloud
8 66 (2.52%) GCP
8 66 (2.52%) Office 365
9 61 (2.32%) Serverless
10 48 (1.83%) Amazon EC2
11 46 (1.75%) GitHub
12 28 (1.07%) Cloud Computing
12 28 (1.07%) Dynamics 365
13 27 (1.03%) Amazon S3
13 27 (1.03%) AWS Lambda
14 22 (0.84%) Amazon SageMaker
14 22 (0.84%) Google Tag Manager
15 19 (0.72%) Azure Data Factory
16 18 (0.69%) Slack
Communications & Networking
1 40 (1.52%) Internet
2 36 (1.37%) Firewall
3 26 (0.99%) SMS
4 23 (0.88%) Wi-Fi
5 18 (0.69%) DNS
5 18 (0.69%) Skype
6 12 (0.46%) WAN
7 11 (0.42%) LAN
8 9 (0.34%) FTP
8 9 (0.34%) TCP/IP
9 7 (0.27%) IPv4
9 7 (0.27%) VPN
10 6 (0.23%) DHCP
10 6 (0.23%) VLAN
11 5 (0.19%) BGP
11 5 (0.19%) Broadband
11 5 (0.19%) Cisco ASA
11 5 (0.19%) EIGRP
11 5 (0.19%) Intranet
11 5 (0.19%) VoIP
Database & Business Intelligence
1 140 (5.34%) MySQL
2 122 (4.65%) SQL Server
3 111 (4.23%) Tableau
4 109 (4.15%) Relational Database
5 85 (3.24%) Power BI
6 78 (2.97%) NoSQL
7 75 (2.86%) Data Warehouse
8 55 (2.10%) Big Data
9 44 (1.68%) Looker
10 41 (1.56%) PostgreSQL
11 39 (1.49%) MongoDB
12 28 (1.07%) Amazon DynamoDB
12 28 (1.07%) SQL Server Reporting Services
13 25 (0.95%) Amazon Redshift
13 25 (0.95%) Redis
14 23 (0.88%) Data Lake
14 23 (0.88%) Hadoop
14 23 (0.88%) Snowflake Schema
15 21 (0.80%) RDBMS
16 20 (0.76%) Data Mining
Development Applications
1 196 (7.47%) Git (software)
2 95 (3.62%) JIRA
3 27 (1.03%) gulp
3 27 (1.03%) Visual Studio
4 25 (0.95%) Grunt
4 25 (0.95%) Jenkins
5 21 (0.80%) JUnit
6 16 (0.61%) Subversion
6 16 (0.61%) webpack
7 15 (0.57%) GitLab
7 15 (0.57%) IntelliJ
7 15 (0.57%) Maven
8 14 (0.53%) Postman
8 14 (0.53%) Selenium
9 12 (0.46%) Atlassian Bamboo
9 12 (0.46%) Fiddler
9 12 (0.46%) Hudson
9 12 (0.46%) SoapUI
9 12 (0.46%) Team Foundation Server
9 12 (0.46%) Vagrant
General
1 755 (28.77%) Finance
2 487 (18.56%) Telecoms
3 464 (17.68%) Manufacturing
4 451 (17.19%) Electronics
4 451 (17.19%) Public Sector
5 157 (5.98%) Advertising
6 155 (5.91%) Retail
7 77 (2.93%) Games
8 69 (2.63%) Publishing
9 66 (2.52%) Legal
10 55 (2.10%) Law
11 37 (1.41%) Banking
12 28 (1.07%) Automotive
13 27 (1.03%) Brand Awareness
14 21 (0.80%) Financial Institution
15 16 (0.61%) Pharmaceutical
16 13 (0.50%) German Language
17 12 (0.46%) Back Office
18 11 (0.42%) French Language
18 11 (0.42%) Spanish Language
Job Titles
1 633 (24.12%) Developer
2 185 (7.05%) Analyst
3 181 (6.90%) Consultant
4 148 (5.64%) Product Manager
5 133 (5.07%) Front End Developer (Client-Side Developer)
6 129 (4.92%) Senior Developer
7 115 (4.38%) Architect
8 109 (4.15%) Marketing Manager
9 93 (3.54%) Salesforce Developer
10 82 (3.13%) Designer
11 70 (2.67%) Software Engineer
12 68 (2.59%) Project Manager
12 68 (2.59%) Web Developer
13 67 (2.55%) PHP Developer
14 65 (2.48%) Administrator
15 62 (2.36%) Java Developer
15 62 (2.36%) Senior Manager
16 60 (2.29%) Junior
17 58 (2.21%) Full Stack Developer
18 55 (2.10%) Product Owner
Libraries, Frameworks & Software Standards
1 435 (16.58%) HTML
2 381 (14.52%) CSS
3 162 (6.17%) AngularJS
4 157 (5.98%) REST
5 156 (5.95%) React
6 134 (5.11%) HTML5
7 115 (4.38%) Web Services
8 114 (4.34%) jQuery
8 114 (4.34%) Node.js
9 108 (4.12%) .NET
10 79 (3.01%) SOAP
11 77 (2.93%) Sass
12 65 (2.48%) CSS3
12 65 (2.48%) RESTful
13 60 (2.29%) Laravel
14 56 (2.13%) JSON
14 56 (2.13%) XML
15 54 (2.06%) Vue.js
16 53 (2.02%) ASP.NET
17 49 (1.87%) Visualforce
Miscellaneous
1 332 (12.65%) Analytical Skills
2 283 (10.79%) User Experience
3 184 (7.01%) Social Media
4 114 (4.34%) Blog
5 90 (3.43%) Mobile App
6 89 (3.39%) Self-Motivation
7 51 (1.94%) Greenfield Project
8 47 (1.79%) Management Information System
9 37 (1.41%) Marketing Technology
10 35 (1.33%) Enterprise Software
11 26 (0.99%) Driving Licence
12 22 (0.84%) Podcast
13 20 (0.76%) Algorithms
13 20 (0.76%) Cloud Native
13 20 (0.76%) Graphic Design
14 19 (0.72%) EPoS
14 19 (0.72%) Virtual Team
15 18 (0.69%) Public Cloud
16 17 (0.65%) Digital Media
17 16 (0.61%) Data Centre
Operating Systems
1 168 (6.40%) Linux
2 84 (3.20%) Windows
3 40 (1.52%) Unix
4 31 (1.18%) Windows Server
5 30 (1.14%) CentOS
6 25 (0.95%) Windows 10
7 24 (0.91%) Apple iOS
8 23 (0.88%) Android
9 18 (0.69%) Ubuntu
10 13 (0.50%) Red Hat Enterprise Linux
11 9 (0.34%) Windows Server 2016
12 6 (0.23%) Mac OS
12 6 (0.23%) Windows Server 2012
13 5 (0.19%) Windows Server 2008
14 1 (0.038%) Debian
14 1 (0.038%) Embedded Linux
14 1 (0.038%) Oracle Linux
14 1 (0.038%) VMS
14 1 (0.038%) Windows 7
14 1 (0.038%) Windows 8
Processes & Methodologies
1 856 (32.62%) Digital Marketing
2 744 (28.35%) Agile Software Development
3 628 (23.93%) Business Intelligence
4 490 (18.67%) Analytics
5 444 (16.92%) Programme Management
6 354 (13.49%) E-Commerce
7 287 (10.94%) CRM
8 236 (8.99%) B2B
9 234 (8.92%) Scrum
10 229 (8.73%) Problem-Solving
11 223 (8.50%) DevOps
12 203 (7.74%) Software Engineering
13 187 (7.13%) Project Management
13 187 (7.13%) Web Development
14 171 (6.52%) Front End Development
15 151 (5.75%) Stakeholder Management
16 149 (5.68%) Product Management
17 147 (5.60%) SEO
18 145 (5.53%) Data Science
19 143 (5.45%) Decision-Making
Programming Languages
1 491 (18.71%) JavaScript
2 364 (13.87%) SQL
3 286 (10.90%) Python
4 174 (6.63%) PHP
5 172 (6.55%) Java
6 138 (5.26%) C#
7 83 (3.16%) Apex Code
8 66 (2.52%) TypeScript
9 58 (2.21%) C++
10 54 (2.06%) C
11 52 (1.98%) R
12 42 (1.60%) Ruby
13 41 (1.56%) Bash Shell
14 31 (1.18%) Shell Script
15 28 (1.07%) Go
16 26 (0.99%) ES6
17 24 (0.91%) T-SQL
18 22 (0.84%) Scala
19 17 (0.65%) PowerShell
20 12 (0.46%) SOQL
Qualifications
1 314 (11.97%) Degree
2 97 (3.70%) Security Cleared
3 70 (2.67%) SC Cleared
4 32 (1.22%) Computer Science Degree
5 24 (0.91%) Cisco Certification
6 21 (0.80%) Numerate Degree
7 18 (0.69%) Microsoft Certification
8 15 (0.57%) Master's Degree
9 14 (0.53%) SANS
10 13 (0.50%) IIBA
10 13 (0.50%) PhD
11 10 (0.38%) CCNP
11 10 (0.38%) MCSA
11 10 (0.38%) PMI Certification
12 9 (0.34%) CISSP
12 9 (0.34%) DV Cleared
12 9 (0.34%) MCSE
13 8 (0.30%) CCIE
13 8 (0.30%) CISM
14 6 (0.23%) CCNA
Quality Assurance & Compliance
1 134 (5.11%) QA
2 56 (2.13%) GDPR
3 27 (1.03%) ISO/IEC 27001
4 26 (0.99%) Data Quality
5 16 (0.61%) SLA
6 12 (0.46%) PMO
7 10 (0.38%) PCI DSS
8 9 (0.34%) HMG Security Policy Framework
9 8 (0.30%) NIST
10 7 (0.27%) Cyber Essentials
10 7 (0.27%) ISO 13485
11 5 (0.19%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
12 4 (0.15%) Actionable Recommendations
12 4 (0.15%) ISO 9001
12 4 (0.15%) ISO/IEC 20000
12 4 (0.15%) Sarbanes-Oxley
13 3 (0.11%) GAAP
13 3 (0.11%) NCSC
14 2 (0.076%) Cyber Essentials PLUS
14 2 (0.076%) WCAG
System Software
1 120 (4.57%) Docker
2 61 (2.32%) Active Directory
3 30 (1.14%) VMware Infrastructure
4 6 (0.23%) Hyper-V
5 4 (0.15%) Virtual Desktop
6 3 (0.11%) KVM
6 3 (0.11%) vSphere
7 2 (0.076%) Firmware
7 2 (0.076%) Virtual Machines
8 1 (0.038%) Oracle RAC
8 1 (0.038%) Samba
8 1 (0.038%) Squid
8 1 (0.038%) Varnish
8 1 (0.038%) VMware NSX
Systems Management
1 68 (2.59%) Kubernetes
2 55 (2.10%) Terraform
3 32 (1.22%) Puppet
4 23 (0.88%) Ansible
5 19 (0.72%) Packer
6 12 (0.46%) Consul
6 12 (0.46%) Docker Swarm
6 12 (0.46%) Nagios
6 12 (0.46%) Opscode Chef
7 11 (0.42%) EMC NetWorker
8 10 (0.38%) SCCM
9 9 (0.34%) Microsoft Intune
10 8 (0.30%) Grafana
10 8 (0.30%) Prometheus
10 8 (0.30%) QRadar
10 8 (0.30%) Red Hat Satellite
11 7 (0.27%) Kibana
11 7 (0.27%) WSUS
12 3 (0.11%) Jamf Pro
12 3 (0.11%) Microsoft Data Protection Manager
Vendors
1 481 (18.33%) SAP
2 311 (11.85%) Salesforce.com
3 261 (9.95%) Microsoft
4 215 (8.19%) Google
5 171 (6.52%) Adobe
6 86 (3.28%) Salesforce Marketing Cloud
7 75 (2.86%) Oracle
8 41 (1.56%) IBM
9 39 (1.49%) VMware
10 33 (1.26%) Cisco
11 28 (1.07%) Sitecore
12 27 (1.03%) Facebook
12 27 (1.03%) Pardot
12 27 (1.03%) Red Hat
13 26 (0.99%) Splunk
14 23 (0.88%) Dell
14 23 (0.88%) Twitter
15 22 (0.84%) Intel
16 20 (0.76%) Marketo
17 18 (0.69%) YouTube