Period
to 22 October 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 October 2019 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
22 Oct 2019
Same period 2018 Same period 2017
Rank 59 52 43
Rank change year-on-year -7 -9 +7
Permanent jobs citing Marketing 5,832 7,745 9,417
As % of all permanent IT jobs advertised in England 4.61% 5.04% 5.76%
As % of the General category 11.59% 11.70% 12.63%
Number of salaries quoted 4,582 6,000 7,286
England median annual salary £50,000 £50,000 £46,500
Median salary % change year-on-year - +7.53% +3.33%
10th Percentile £28,750 £26,250 £26,250
90th Percentile £82,500 £82,500 £80,750
UK median annual salary £50,000 £49,500 £45,000
% change year-on-year +1.01% +10.00% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 50,301 66,215 74,575
As % of all permanent IT jobs advertised in England 39.77% 43.11% 45.58%
Number of salaries quoted 38,314 51,146 54,588
England median annual salary £55,000 £54,500 £52,500
Median salary % change year-on-year +0.92% +3.81% +5.00%
10th Percentile £31,250 £30,000 £29,000
90th Percentile £93,750 £87,500 £85,000
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Marketing in England over the 6 months to 22 October 2019.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 22 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +2 2,905 £55,000 -4.35% 380
South East -12 1,033 £47,500 +5.56% 175
North of England -7 684 £42,500 - 180
South West -13 594 £45,000 - 119
North West -13 364 £42,500 -3.41% 103
Midlands -35 323 £42,000 +5.00% 104
Yorkshire -8 285 £42,500 +11.84% 61
East of England -9 258 £45,000 +12.50% 86
West Midlands -35 204 £42,500 +6.25% 71
East Midlands -26 120 £40,000 +3.90% 33
North East +33 39 £45,000 +20.00% 16
Marketing
UK

For the 6 months to 22 October 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 1,615 (27.69%) Agile Software Development
2 1,536 (26.34%) Finance
3 1,311 (22.48%) Digital Marketing
4 1,181 (20.25%) SQL
5 1,127 (19.32%) Business Intelligence
6 1,064 (18.24%) Analytics
7 1,021 (17.51%) Degree
8 1,004 (17.22%) JavaScript
9 939 (16.10%) HTML
10 826 (14.16%) CRM
11 795 (13.63%) SAP
11 795 (13.63%) CSS
12 794 (13.61%) Public Sector
13 788 (13.51%) Telecoms
14 763 (13.08%) Analytical Skills
15 710 (12.17%) Manufacturing
16 709 (12.16%) Programme Management
17 700 (12.00%) Microsoft
18 678 (11.63%) Salesforce.com
19 668 (11.45%) Python
20 665 (11.40%) User Experience
21 658 (11.28%) Electronics
22 623 (10.68%) Project Management
23 598 (10.25%) Problem-Solving
24 584 (10.01%) E-Commerce
25 569 (9.76%) .NET
26 567 (9.72%) C#
27 546 (9.36%) Azure
28 520 (8.92%) Retail
29 517 (8.86%) AWS

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 380 (6.52%) CMS
2 176 (3.02%) WordPress
3 97 (1.66%) SAS
4 88 (1.51%) Confluence
5 87 (1.49%) Adobe Experience Manager
6 72 (1.23%) Apache Spark
7 54 (0.93%) Drupal
8 53 (0.91%) SharePoint
9 50 (0.86%) Elasticsearch
10 48 (0.82%) Sitecore CMS
11 43 (0.74%) Apache
12 40 (0.69%) MS Exchange
13 38 (0.65%) Apache Solr
14 36 (0.62%) Umbraco
15 31 (0.53%) IIS
16 24 (0.41%) Tomcat
16 24 (0.41%) WebSphere
17 23 (0.39%) JBoss
18 18 (0.31%) OpenStack
19 17 (0.29%) EPiServer
Applications
1 300 (5.14%) Microsoft Excel
2 225 (3.86%) Microsoft Office
3 149 (2.55%) Photoshop
4 130 (2.23%) Microsoft PowerPoint
5 103 (1.77%) Sketch
6 85 (1.46%) Adobe Illustrator
7 82 (1.41%) InVision
8 59 (1.01%) Adobe Creative Suite
9 48 (0.82%) InDesign
10 37 (0.63%) Microsoft Project
11 35 (0.60%) MS Visio
12 33 (0.57%) Adobe Premiere
12 33 (0.57%) OmniGraffle
13 24 (0.41%) Adobe After Effects
14 22 (0.38%) SPSS
15 17 (0.29%) Figma
16 14 (0.24%) Adobe XD
17 12 (0.21%) Spreadsheet
18 11 (0.19%) Marvel
19 9 (0.15%) Zeplin
Business Applications
1 114 (1.95%) Magento
2 87 (1.49%) Dynamics CRM
3 57 (0.98%) Adobe Campaign
4 55 (0.94%) SAP Hybris
5 43 (0.74%) Salesforce.com CRM
6 36 (0.62%) SDL Web 8
7 29 (0.50%) Payment Gateway
8 25 (0.43%) Eloqua
8 25 (0.43%) FastStats
9 23 (0.39%) SAP CRM
10 18 (0.31%) Unit4 Business World
11 17 (0.29%) Dynamics NAV
12 16 (0.27%) NetSuite
13 15 (0.26%) Shopify
13 15 (0.26%) WebTrends
14 14 (0.24%) Unica
15 8 (0.14%) Dynamics AX
16 7 (0.12%) FastStats PeopleStage
16 7 (0.12%) SAP S/4HANA
17 5 (0.086%) SAP ERP
Cloud Services
1 546 (9.36%) Azure
2 517 (8.86%) AWS
3 450 (7.72%) SaaS
4 260 (4.46%) Google Analytics
5 188 (3.22%) Power Platform
6 185 (3.17%) GCP
7 166 (2.85%) Office 365
8 122 (2.09%) Salesforce Sales Cloud
9 118 (2.02%) Salesforce Service Cloud
10 116 (1.99%) Serverless
11 95 (1.63%) Cloud Computing
12 86 (1.47%) GitHub
13 79 (1.35%) Adobe Analytics
14 78 (1.34%) Adobe Creative Cloud
15 75 (1.29%) PaaS
16 65 (1.11%) IaaS
17 48 (0.82%) AWS Lambda
18 42 (0.72%) Dynamics 365
18 42 (0.72%) Google Tag Manager
19 40 (0.69%) AdWords
Communications & Networking
1 128 (2.19%) Internet
2 80 (1.37%) HTTP
3 73 (1.25%) DNS
4 70 (1.20%) Firewall
5 42 (0.72%) TCP/IP
6 39 (0.67%) Skype
7 36 (0.62%) DHCP
8 35 (0.60%) WAN
9 33 (0.57%) SMS
10 32 (0.55%) Intranet
11 31 (0.53%) Wireless
12 30 (0.51%) VoIP
12 30 (0.51%) VPN
13 29 (0.50%) SAN
14 28 (0.48%) Network Security
15 25 (0.43%) Unified Communications
16 24 (0.41%) SSL
17 22 (0.38%) LAN
18 18 (0.31%) Broadband
19 17 (0.29%) VLAN
Database & Business Intelligence
1 428 (7.34%) SQL Server
2 260 (4.46%) MySQL
3 200 (3.43%) Big Data
4 187 (3.21%) Power BI
5 171 (2.93%) Data Warehouse
6 138 (2.37%) Relational Database
7 116 (1.99%) SQL Server Integration Services
8 108 (1.85%) NoSQL
9 107 (1.83%) SQL Server Reporting Services
10 95 (1.63%) MongoDB
11 88 (1.51%) PostgreSQL
12 85 (1.46%) Data Mining
13 74 (1.27%) Hadoop
14 66 (1.13%) QlikView
15 62 (1.06%) Redis
16 61 (1.05%) BigQuery
17 57 (0.98%) Amazon Redshift
17 57 (0.98%) RDBMS
18 56 (0.96%) Looker
19 44 (0.75%) Azure SQL Database
Development Applications
1 356 (6.10%) Git (software)
2 290 (4.97%) JIRA
3 142 (2.43%) Visual Studio
4 96 (1.65%) Jenkins
5 86 (1.47%) Selenium
6 56 (0.96%) Visual Studio Team System
7 52 (0.89%) Team Foundation Server
8 51 (0.87%) Subversion
9 50 (0.86%) webpack
10 44 (0.75%) gulp
11 43 (0.74%) Maven
12 40 (0.69%) TeamCity
13 38 (0.65%) Grunt
13 38 (0.65%) Jasmine
14 37 (0.63%) Bitbucket
15 34 (0.58%) Axure RP
15 34 (0.58%) WebDriver
16 32 (0.55%) JUnit
17 30 (0.51%) Cucumber
18 25 (0.43%) SpecFlow
General
1 1,536 (26.34%) Finance
2 794 (13.61%) Public Sector
3 788 (13.51%) Telecoms
4 710 (12.17%) Manufacturing
5 658 (11.28%) Electronics
6 520 (8.92%) Retail
7 301 (5.16%) Advertising
8 187 (3.21%) Banking
9 143 (2.45%) Legal
10 109 (1.87%) Games
11 107 (1.83%) Law
12 81 (1.39%) Billing
13 59 (1.01%) Back Office
14 56 (0.96%) Automotive
15 52 (0.89%) Publishing
16 48 (0.82%) French Language
17 44 (0.75%) Local Government
18 40 (0.69%) Brand Awareness
19 37 (0.63%) Front Office
20 29 (0.50%) Aerospace
Job Titles
1 1,350 (23.15%) Developer
2 690 (11.83%) Analyst
3 330 (5.66%) Architect
4 286 (4.90%) Consultant
5 257 (4.41%) .NET Developer
6 213 (3.65%) Designer
7 210 (3.60%) Product Manager
8 208 (3.57%) Front End Developer (Client-Side Developer)
9 194 (3.33%) Project Manager
10 188 (3.22%) Data Analyst
11 181 (3.10%) Marketing Manager
12 180 (3.09%) Senior Developer
13 174 (2.98%) Junior
14 156 (2.67%) PHP Developer
15 153 (2.62%) C# Developer
16 146 (2.50%) Business Analyst
17 143 (2.45%) Data Scientist
18 129 (2.21%) Senior Manager
19 126 (2.16%) Solutions Architect
20 124 (2.13%) Software Developer
Libraries, Frameworks & Software Standards
1 939 (16.10%) HTML
2 795 (13.63%) CSS
3 569 (9.76%) .NET
4 368 (6.31%) AngularJS
5 300 (5.14%) ASP.NET
6 286 (4.90%) jQuery
7 251 (4.30%) HTML5
8 233 (4.00%) REST
9 228 (3.91%) React
10 194 (3.33%) Web Services
11 176 (3.02%) Node.js
12 172 (2.95%) CSS3
13 162 (2.78%) ASP.NET MVC
14 151 (2.59%) XML
15 137 (2.35%) Sass
16 123 (2.11%) JSON
17 121 (2.07%) Spring
18 119 (2.04%) RESTful
19 118 (2.02%) SOAP
20 114 (1.95%) Twitter Bootstrap
Miscellaneous
1 763 (13.08%) Analytical Skills
2 665 (11.40%) User Experience
3 400 (6.86%) Social Media
4 276 (4.73%) Self-Motivation
5 192 (3.29%) Mobile App
6 154 (2.64%) Algorithms
7 132 (2.26%) Blog
8 130 (2.23%) Management Information System
9 128 (2.19%) Virtual Team
10 119 (2.04%) Greenfield Project
11 102 (1.75%) Marketing Technology
12 93 (1.59%) Enterprise Software
13 75 (1.29%) Data Centre
14 68 (1.17%) Digital Media
15 45 (0.77%) FMCG
16 41 (0.70%) Public Cloud
17 34 (0.58%) Fixed Income
17 34 (0.58%) Hybrid Cloud
18 32 (0.55%) Graphic Design
19 31 (0.53%) Data Structures
Operating Systems
1 344 (5.90%) Linux
2 248 (4.25%) Windows
3 106 (1.82%) Unix
4 95 (1.63%) Android
5 92 (1.58%) Windows Server
6 80 (1.37%) Apple iOS
7 61 (1.05%) Windows 10
8 40 (0.69%) Windows Server 2012
9 34 (0.58%) CentOS
10 30 (0.51%) Mac OS
11 25 (0.43%) Windows 7
12 22 (0.38%) Mac OS X
13 18 (0.31%) Ubuntu
14 15 (0.26%) Red Hat Enterprise Linux
15 13 (0.22%) Solaris
16 10 (0.17%) Windows Server 2008
16 10 (0.17%) Windows Vista
17 8 (0.14%) AIX
18 7 (0.12%) Debian
18 7 (0.12%) Windows 8
Processes & Methodologies
1 1,615 (27.69%) Agile Software Development
2 1,311 (22.48%) Digital Marketing
3 1,127 (19.32%) Business Intelligence
4 1,064 (18.24%) Analytics
5 826 (14.16%) CRM
6 709 (12.16%) Programme Management
7 623 (10.68%) Project Management
8 598 (10.25%) Problem-Solving
9 584 (10.01%) E-Commerce
10 438 (7.51%) Scrum
11 428 (7.34%) Business Development
12 395 (6.77%) Computer Science
13 368 (6.31%) Web Development
14 363 (6.22%) DevOps
15 362 (6.21%) Stakeholder Management
16 358 (6.14%) B2B
17 352 (6.04%) Software Engineering
18 345 (5.92%) MVC
19 340 (5.83%) Decision-Making
20 332 (5.69%) Data Science
Programming Languages
1 1,181 (20.25%) SQL
2 1,004 (17.22%) JavaScript
3 668 (11.45%) Python
4 567 (9.72%) C#
5 493 (8.45%) Java
6 366 (6.28%) PHP
7 206 (3.53%) R
8 159 (2.73%) C
9 136 (2.33%) C++
10 105 (1.80%) Apex Code
11 102 (1.75%) T-SQL
12 92 (1.58%) TypeScript
13 83 (1.42%) PowerShell
14 79 (1.35%) Go
14 79 (1.35%) Ruby
15 65 (1.11%) Bash Shell
16 53 (0.91%) ES6
17 35 (0.60%) VBA
18 33 (0.57%) Shell Script
19 29 (0.50%) MATLAB
Qualifications
1 1,021 (17.51%) Degree
2 169 (2.90%) Security Cleared
3 125 (2.14%) Computer Science Degree
4 115 (1.97%) SC Cleared
5 86 (1.47%) Master's Degree
6 61 (1.05%) DV Cleared
7 51 (0.87%) Numerate Degree
8 47 (0.81%) Cisco Certification
9 43 (0.74%) PhD
10 40 (0.69%) CIMA
11 39 (0.67%) MBA
12 34 (0.58%) CFA
12 34 (0.58%) HND
13 30 (0.51%) DBS Check
13 30 (0.51%) ISTQB
14 28 (0.48%) CISSP
15 26 (0.45%) CCNA
16 25 (0.43%) Microsoft Certification
17 24 (0.41%) PMI Certification
18 23 (0.39%) CISM
Quality Assurance & Compliance
1 312 (5.35%) QA
2 96 (1.65%) GDPR
3 72 (1.23%) SLA
4 61 (1.05%) Data Quality
5 37 (0.63%) ISO/IEC 27001
6 28 (0.48%) PMO
7 21 (0.36%) Actionable Recommendations
8 17 (0.29%) ISO 9001
9 16 (0.27%) PCI DSS
10 15 (0.26%) ISO/IEC 20000
11 12 (0.21%) NIST
12 11 (0.19%) ISO 22301
13 9 (0.15%) Sarbanes-Oxley
14 7 (0.12%) Cyber Essentials
14 7 (0.12%) ISO 26262
14 7 (0.12%) ISO/IEC 15288
14 7 (0.12%) WCAG
15 6 (0.10%) HL7
15 6 (0.10%) HMG Security Policy Framework
15 6 (0.10%) PSD2
System Software
1 193 (3.31%) Docker
2 151 (2.59%) Active Directory
3 76 (1.30%) VMware Infrastructure
4 53 (0.91%) Hyper-V
5 23 (0.39%) XenApp
6 18 (0.31%) XenDesktop
7 16 (0.27%) Microsoft App-V
8 14 (0.24%) vSphere
9 11 (0.19%) Virtual Machines
10 9 (0.15%) VMware ESXi
11 7 (0.12%) Virtual Desktop
12 4 (0.069%) Apache ZooKeeper
12 4 (0.069%) etcd
12 4 (0.069%) Firmware
12 4 (0.069%) HDFS
13 3 (0.051%) Apache Flume
13 3 (0.051%) Oracle RAC
13 3 (0.051%) VirtualBox
14 2 (0.034%) BitLocker
14 2 (0.034%) Varnish
Systems Management
1 107 (1.83%) Kubernetes
2 64 (1.10%) Terraform
3 62 (1.06%) Ansible
4 57 (0.98%) Opscode Chef
5 49 (0.84%) SCCM
6 48 (0.82%) Puppet
7 27 (0.46%) Nagios
8 22 (0.38%) Systems Management Server (SMS)
9 20 (0.34%) SCOM
10 15 (0.26%) Salt
11 14 (0.24%) Single Sign-On
12 13 (0.22%) Microsoft Data Protection Manager
12 13 (0.22%) SCOrch
13 12 (0.21%) Docker Swarm
14 11 (0.19%) WSUS
15 10 (0.17%) Consul
15 10 (0.17%) Kibana
16 9 (0.15%) logstash
17 8 (0.14%) Cisco CUCM
17 8 (0.14%) cPanel
Vendors
1 795 (13.63%) SAP
2 700 (12.00%) Microsoft
3 678 (11.63%) Salesforce.com
4 508 (8.71%) Adobe
5 484 (8.30%) Google
6 275 (4.72%) Tableau
7 229 (3.93%) Oracle
8 131 (2.25%) VMware
9 124 (2.13%) IBM
10 115 (1.97%) Pardot
11 109 (1.87%) Salesforce Marketing Cloud
12 89 (1.53%) Cisco
13 81 (1.39%) hybris
14 69 (1.18%) Facebook
14 69 (1.18%) Sitecore
15 62 (1.06%) Twitter
16 52 (0.89%) Marketo
17 51 (0.87%) Informatica
18 47 (0.81%) Talend
19 44 (0.75%) Apple