Period
to 4 August 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 4 August 2020 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
4 Aug 2020
Same period 2019 Same period 2018
Rank 77 59 51
Rank change year-on-year -18 -8 -11
Permanent jobs citing Marketing 2,404 6,174 8,130
As % of all permanent jobs advertised in England 3.92% 4.67% 5.03%
As % of the General category 9.85% 11.61% 11.60%
Number of salaries quoted 2,060 5,097 6,496
Median annual salary £55,000 £50,000 £45,000
Median salary % change year-on-year +10.00% +11.11% -
10th Percentile £31,250 £29,000 £26,250
90th Percentile £85,000 £82,500 £80,000
UK median annual salary £52,500 £50,000 £45,000
% change year-on-year +5.00% +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 24,398 53,161 70,089
As % of all permanent IT jobs advertised in England 39.79% 40.21% 43.40%
Number of salaries quoted 18,922 40,385 54,028
Median annual salary £60,000 £55,000 £52,500
Median salary % change year-on-year +9.09% +4.76% +5.00%
10th Percentile £32,500 £31,250 £29,750
90th Percentile £98,750 £92,500 £87,500
UK median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +5.00%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

3-month moving average salary quoted in jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

Salary distribution for jobs citing Marketing in England over the 6 months to 4 August 2020.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 4 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -4 1,298 £60,000 +9.09% 129
South East -24 337 £50,000 - 71
North of England +2 316 £47,500 +11.76% 67
South West -16 212 £47,500 +7.34% 39
North West -16 157 £52,500 +16.67% 31
Midlands -20 127 £40,000 - 30
Yorkshire +37 126 £45,000 +5.88% 28
West Midlands -17 77 £43,500 +8.75% 20
East of England -21 75 £43,250 -13.50% 37
East Midlands +2 50 £37,500 -6.25% 10
North East +25 35 £47,500 +8.57% 8
Marketing
UK

For the 6 months to 4 August 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 742 (30.87%) Agile Software Development
2 629 (26.16%) Finance
3 509 (21.17%) Digital Marketing
4 505 (21.01%) JavaScript
5 452 (18.80%) HTML
6 433 (18.01%) Analytics
7 419 (17.43%) CSS
8 395 (16.43%) Business Intelligence
9 385 (16.01%) SQL
10 381 (15.85%) Degree
11 341 (14.18%) CRM
12 335 (13.94%) Analytical Skills
13 313 (13.02%) Python
14 295 (12.27%) Salesforce.com
15 291 (12.10%) User Experience
16 283 (11.77%) Problem-Solving
17 282 (11.73%) Microsoft
18 279 (11.61%) SAP
19 251 (10.44%) Scrum
20 250 (10.40%) Telecoms
21 234 (9.73%) Azure
22 228 (9.48%) Git (software)
23 224 (9.32%) Manufacturing
24 223 (9.28%) Public Sector
25 221 (9.19%) PHP
25 221 (9.19%) SaaS
26 219 (9.11%) Programme Management
27 213 (8.86%) E-Commerce
28 211 (8.78%) AWS
29 205 (8.53%) Electronics

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 125 (5.20%) CMS
2 67 (2.79%) WordPress
3 53 (2.20%) Apache Spark
4 42 (1.75%) Apache
5 35 (1.46%) Elasticsearch
6 32 (1.33%) SAS
7 25 (1.04%) Adobe Experience Manager
7 25 (1.04%) SharePoint
8 23 (0.96%) Confluence
9 16 (0.67%) EPiServer
10 14 (0.58%) Apache Airflow
10 14 (0.58%) IIS
10 14 (0.58%) nginx
11 10 (0.42%) Drupal
11 10 (0.42%) Headless CMS
12 8 (0.33%) MS Exchange
13 7 (0.29%) Jupyter
13 7 (0.29%) Luigi
14 6 (0.25%) Mule ESB
14 6 (0.25%) Umbraco
Applications
1 118 (4.91%) Microsoft Excel
2 112 (4.66%) Microsoft Office
3 72 (3.00%) Microsoft PowerPoint
4 71 (2.95%) Photoshop
5 60 (2.50%) Sketch
6 36 (1.50%) Adobe Illustrator
6 36 (1.50%) InVision
7 13 (0.54%) InDesign
8 9 (0.37%) Adobe Creative Suite
9 8 (0.33%) Adobe After Effects
9 8 (0.33%) Zeplin
10 5 (0.21%) Adobe Premiere
10 5 (0.21%) MS Visio
11 4 (0.17%) Adobe XD
11 4 (0.17%) Chatbot
11 4 (0.17%) Marvel
11 4 (0.17%) Microsoft Project
11 4 (0.17%) SPSS
12 3 (0.12%) EViews
12 3 (0.12%) Stata
Business Applications
1 54 (2.25%) Magento
2 33 (1.37%) Dynamics CRM
3 31 (1.29%) Adobe Campaign
4 28 (1.16%) Salesforce.com CRM
5 18 (0.75%) SAP CRM
6 17 (0.71%) Eloqua
7 15 (0.62%) Shopify
8 13 (0.54%) SAP ERP
9 12 (0.50%) Oracle ERP
9 12 (0.50%) Payment Gateway
10 11 (0.46%) FastStats
10 11 (0.46%) Oracle EBS
10 11 (0.46%) SAP SD
11 10 (0.42%) Sparx Enterprise Architect
12 9 (0.37%) SAP S/4HANA
13 8 (0.33%) Dynamics NAV
13 8 (0.33%) NetSuite
13 8 (0.33%) Oracle Receivables
13 8 (0.33%) SAP GTS
13 8 (0.33%) Social Studio
Cloud Services
1 234 (9.73%) Azure
2 221 (9.19%) SaaS
3 211 (8.78%) AWS
4 118 (4.91%) Power Platform
5 110 (4.58%) Google Analytics
6 83 (3.45%) Office 365
7 70 (2.91%) GCP
8 60 (2.50%) Salesforce Service Cloud
9 59 (2.45%) Salesforce Sales Cloud
10 34 (1.41%) Adobe Analytics
11 31 (1.29%) GitHub
12 29 (1.21%) PaaS
13 27 (1.12%) Azure Data Factory
13 27 (1.12%) Cloud Computing
13 27 (1.12%) Serverless
14 25 (1.04%) Amazon S3
15 20 (0.83%) Adobe Creative Cloud
16 19 (0.79%) AWS Lambda
17 18 (0.75%) Amazon EC2
18 15 (0.62%) Azure Active Directory
Communications & Networking
1 83 (3.45%) Internet
2 32 (1.33%) Firewall
3 26 (1.08%) DNS
4 18 (0.75%) VPN
5 15 (0.62%) Skype
5 15 (0.62%) WAN
6 13 (0.54%) VoIP
7 12 (0.50%) SMS
8 11 (0.46%) DHCP
8 11 (0.46%) LAN
9 10 (0.42%) HTTP
10 9 (0.37%) Network Security
11 8 (0.33%) Wi-Fi
11 8 (0.33%) Wireless
12 6 (0.25%) Bluetooth
12 6 (0.25%) Broadband
12 6 (0.25%) Intranet
12 6 (0.25%) Remote Desktop
12 6 (0.25%) VLAN
13 4 (0.17%) Cisco Firepower
Database & Business Intelligence
1 142 (5.91%) MySQL
2 115 (4.78%) Power BI
3 107 (4.45%) Big Data
3 107 (4.45%) SQL Server
4 102 (4.24%) Data Warehouse
5 65 (2.70%) PostgreSQL
6 51 (2.12%) NoSQL
7 47 (1.96%) Hadoop
8 41 (1.71%) Relational Database
8 41 (1.71%) Snowflake Schema
9 40 (1.66%) Data Lake
10 39 (1.62%) MongoDB
10 39 (1.62%) Redis
11 34 (1.41%) SQL Server Integration Services
12 31 (1.29%) Azure SQL Database
13 30 (1.25%) Data Mining
14 26 (1.08%) BigQuery
15 25 (1.04%) Looker
16 23 (0.96%) SQL Server Reporting Services
17 22 (0.92%) Amazon Redshift
Development Applications
1 228 (9.48%) Git (software)
2 87 (3.62%) JIRA
3 43 (1.79%) Jenkins
4 36 (1.50%) webpack
5 25 (1.04%) gulp
6 24 (1.00%) PHPUnit
7 21 (0.87%) Bitbucket
8 20 (0.83%) Selenium
9 19 (0.79%) Visual Studio
10 17 (0.71%) Grunt
11 14 (0.58%) SpecFlow
11 14 (0.58%) Team Foundation Server
12 13 (0.54%) JUnit
13 12 (0.50%) Balsamiq
13 12 (0.50%) git-flow
13 12 (0.50%) Subversion
14 11 (0.46%) Babel
14 11 (0.46%) NUnit
15 10 (0.42%) Axure RP
15 10 (0.42%) Visual Studio Code
General
1 629 (26.16%) Finance
2 250 (10.40%) Telecoms
3 224 (9.32%) Manufacturing
4 223 (9.28%) Public Sector
5 205 (8.53%) Electronics
6 157 (6.53%) Retail
7 126 (5.24%) Advertising
8 71 (2.95%) Legal
9 64 (2.66%) Games
10 58 (2.41%) Law
11 54 (2.25%) Banking
12 31 (1.29%) Publishing
13 22 (0.92%) Back Office
13 22 (0.92%) Brand Awareness
14 20 (0.83%) Local Government
15 17 (0.71%) Front Office
16 16 (0.67%) Automotive
17 15 (0.62%) Spanish Language
18 13 (0.54%) Billing
19 10 (0.42%) Pharmaceutical
Job Titles
1 571 (23.75%) Developer
2 193 (8.03%) Analyst
3 147 (6.11%) Consultant
4 127 (5.28%) Product Manager
5 121 (5.03%) Architect
6 119 (4.95%) Front End Developer (Client-Side Developer)
7 111 (4.62%) Senior Developer
8 102 (4.24%) Designer
9 79 (3.29%) Marketing Manager
10 78 (3.24%) PHP Developer
11 70 (2.91%) Project Manager
12 68 (2.83%) Data Engineer
13 67 (2.79%) UX Designer
14 66 (2.75%) .NET Developer
15 64 (2.66%) Product Owner
16 62 (2.58%) Business Analyst
16 62 (2.58%) Web Developer
17 58 (2.41%) Salesforce Developer
18 56 (2.33%) Software Engineer
19 55 (2.29%) Junior
Libraries, Frameworks & Software Standards
1 452 (18.80%) HTML
2 419 (17.43%) CSS
3 147 (6.11%) React
4 133 (5.53%) .NET
4 133 (5.53%) AngularJS
5 130 (5.41%) REST
6 104 (4.33%) HTML5
6 104 (4.33%) jQuery
6 104 (4.33%) Web Services
7 98 (4.08%) Node.js
8 92 (3.83%) Sass
9 88 (3.66%) Vue.js
10 85 (3.54%) CSS3
11 81 (3.37%) Laravel
12 74 (3.08%) SOAP
13 68 (2.83%) ASP.NET
14 67 (2.79%) .NET Core
15 64 (2.66%) Symfony
16 52 (2.16%) RESTful
17 43 (1.79%) LAMP
Miscellaneous
1 335 (13.94%) Analytical Skills
2 291 (12.10%) User Experience
3 123 (5.12%) Self-Motivation
4 108 (4.49%) Mobile App
5 96 (3.99%) Social Media
6 82 (3.41%) Marketing Technology
7 74 (3.08%) Greenfield Project
8 63 (2.62%) Blog
9 60 (2.50%) Management Information System
10 48 (2.00%) Algorithms
11 44 (1.83%) Virtual Team
12 42 (1.75%) Enterprise Software
13 27 (1.12%) Analytical Mindset
14 25 (1.04%) Cloud Native
15 22 (0.92%) Internet of Things
16 21 (0.87%) Digital Media
16 21 (0.87%) Driving Licence
17 20 (0.83%) FMCG
18 18 (0.75%) Online Games
19 17 (0.71%) Public Cloud
Operating Systems
1 110 (4.58%) Linux
2 70 (2.91%) Windows
3 39 (1.62%) Android
4 34 (1.41%) Apple iOS
5 29 (1.21%) Windows Server
6 24 (1.00%) Windows 10
7 23 (0.96%) Unix
8 14 (0.58%) CentOS
9 11 (0.46%) Ubuntu
10 7 (0.29%) Windows Server 2012
11 6 (0.25%) Mac OS X
12 4 (0.17%) Debian
13 3 (0.12%) Embedded Linux
13 3 (0.12%) Windows Server 2016
14 2 (0.083%) HPUX
14 2 (0.083%) Red Hat Enterprise Linux
15 1 (0.042%) Mac OS
15 1 (0.042%) Windows Mobile
15 1 (0.042%) Windows Server 2003
15 1 (0.042%) Windows Server 2019
Processes & Methodologies
1 742 (30.87%) Agile Software Development
2 509 (21.17%) Digital Marketing
3 433 (18.01%) Analytics
4 395 (16.43%) Business Intelligence
5 341 (14.18%) CRM
6 283 (11.77%) Problem-Solving
7 251 (10.44%) Scrum
8 219 (9.11%) Programme Management
9 213 (8.86%) E-Commerce
10 198 (8.24%) Project Management
11 171 (7.11%) Web Development
12 160 (6.66%) B2B
13 159 (6.61%) Data Science
13 159 (6.61%) DevOps
14 158 (6.57%) Decision-Making
15 156 (6.49%) Software Engineering
16 147 (6.11%) Business Development
17 140 (5.82%) Front End Development
18 139 (5.78%) Stakeholder Management
19 131 (5.45%) Product Management
Programming Languages
1 505 (21.01%) JavaScript
2 385 (16.01%) SQL
3 313 (13.02%) Python
4 221 (9.19%) PHP
5 178 (7.40%) Java
6 165 (6.86%) C#
7 72 (3.00%) R
8 66 (2.75%) Apex Code
8 66 (2.75%) C
9 57 (2.37%) TypeScript
10 48 (2.00%) Ruby
11 35 (1.46%) C++
12 29 (1.21%) ES6
13 26 (1.08%) T-SQL
14 25 (1.04%) Scala
15 22 (0.92%) Bash Shell
16 17 (0.71%) Go
17 16 (0.67%) PHP 7
18 14 (0.58%) PHP 5
18 14 (0.58%) PowerShell
Qualifications
1 381 (15.85%) Degree
2 54 (2.25%) Computer Science Degree
3 42 (1.75%) Security Cleared
4 31 (1.29%) Master's Degree
5 27 (1.12%) SANS
6 25 (1.04%) MBA
7 23 (0.96%) Numerate Degree
8 14 (0.58%) PhD
9 12 (0.50%) Oracle Certification
10 11 (0.46%) SC Cleared
11 10 (0.42%) ISEB
11 10 (0.42%) Microsoft Certification
12 8 (0.33%) Analytics IQ
12 8 (0.33%) CISSP
13 7 (0.29%) CISM
14 6 (0.25%) MCSE
14 6 (0.25%) PMI Certification
15 5 (0.21%) Cisco Certification
15 5 (0.21%) MCSA
16 4 (0.17%) HND
Quality Assurance & Compliance
1 157 (6.53%) QA
2 50 (2.08%) GDPR
3 27 (1.12%) Data Quality
4 19 (0.79%) Actionable Recommendations
5 13 (0.54%) SLA
6 8 (0.33%) ISO/IEC 27001
7 6 (0.25%) PMO
8 4 (0.17%) ISO 26262
8 4 (0.17%) ISO/IEC 20000
9 3 (0.12%) NIST
10 2 (0.083%) COBIT
10 2 (0.083%) Cyber Essentials
10 2 (0.083%) GLBA
10 2 (0.083%) HIPAA
10 2 (0.083%) PCI DSS
10 2 (0.083%) SEPA
11 1 (0.042%) EMIR
11 1 (0.042%) JSP 440
11 1 (0.042%) MiFID
11 1 (0.042%) SNOMED CT
System Software
1 86 (3.58%) Docker
2 56 (2.33%) Active Directory
3 22 (0.92%) VMware Infrastructure
4 21 (0.87%) Hyper-V
5 9 (0.37%) Firmware
6 5 (0.21%) Virtual Machines
7 3 (0.12%) HDFS
7 3 (0.12%) NFS
7 3 (0.12%) Samba
7 3 (0.12%) VMware ESXi
7 3 (0.12%) vSphere
7 3 (0.12%) XenApp
8 2 (0.083%) Squid
9 1 (0.042%) Apache Flume
9 1 (0.042%) KVM
9 1 (0.042%) pfSense
9 1 (0.042%) Varnish
9 1 (0.042%) Virtual Desktop
Systems Management
1 57 (2.37%) Kubernetes
2 37 (1.54%) Terraform
3 24 (1.00%) Ansible
4 20 (0.83%) Opscode Chef
4 20 (0.83%) QRadar
4 20 (0.83%) Single Sign-On
5 17 (0.71%) Puppet
6 11 (0.46%) Microsoft Intune
6 11 (0.46%) SCCM
7 10 (0.42%) WSUS
8 9 (0.37%) Nagios
9 7 (0.29%) EMC NetWorker
10 6 (0.25%) Consul
10 6 (0.25%) Docker Swarm
10 6 (0.25%) Opsgenie
10 6 (0.25%) Packer
11 4 (0.17%) Backup Exec
11 4 (0.17%) Salt
11 4 (0.17%) Symantec Endpoint Protection
12 3 (0.12%) SCOM
Vendors
1 295 (12.27%) Salesforce.com
2 282 (11.73%) Microsoft
3 279 (11.61%) SAP
4 191 (7.95%) Google
5 153 (6.36%) Adobe
6 95 (3.95%) Tableau
7 77 (3.20%) Pardot
8 73 (3.04%) Oracle
9 57 (2.37%) Salesforce Marketing Cloud
10 46 (1.91%) Cisco
11 44 (1.83%) IBM
12 40 (1.66%) VMware
13 31 (1.29%) Cognizant
14 28 (1.16%) HubSpot
14 28 (1.16%) Marketo
15 26 (1.08%) Dell
15 26 (1.08%) Facebook
16 25 (1.04%) CyberArk
17 24 (1.00%) CheckPoint
17 24 (1.00%) Palo Alto