Period
to 15 February 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 15 February 2019 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
15 Feb 2019
Same period 2018 Same period 2017
Rank 54 60 49
Rank change year-on-year +6 -11 -3
Permanent jobs citing Marketing 6,977 8,149 8,797
As % of all permanent IT jobs advertised in England 4.96% 4.95% 5.30%
As % of the General category 12.60% 11.70% 12.60%
Number of salaries quoted 5,445 6,491 7,116
England median annual salary £50,000 £45,000 £45,000
Median salary % change year-on-year +11.11% - -
10th Percentile £27,500 £26,250 £26,250
90th Percentile £84,869 £82,000 £82,500
UK median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 55,373 69,620 69,842
As % of all permanent IT jobs advertised in England 39.33% 42.33% 42.11%
Number of salaries quoted 42,532 54,343 56,784
England median annual salary £55,000 £52,500 £51,500
Median salary % change year-on-year +4.76% +1.94% +3.00%
10th Percentile £31,000 £30,000 £29,000
90th Percentile £91,250 £85,000 £85,000
UK median annual salary £55,000 £51,000 £50,000
% change year-on-year +7.84% +2.00% -

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Marketing in England over the 6 months to 15 February 2019.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 15 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -1 3,417 £57,500 +4.55% 750
South East -6 1,142 £45,000 +12.50% 263
South West +33 771 £45,000 - 133
North of England -9 720 £45,000 +20.00% 363
Midlands -9 533 £40,000 +14.29% 198
North West +14 458 £45,000 +20.00% 219
East of England -4 357 £45,000 +12.50% 118
East Midlands +38 295 £40,000 +6.67% 78
Yorkshire -21 238 £42,000 +20.00% 116
West Midlands -50 234 £42,500 +21.43% 119
North East -24 24 £40,000 +14.29% 28
Marketing
UK

For the 6 months to 15 February 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 2,135 (30.60%) Agile Software Development
2 1,849 (26.50%) Finance
3 1,738 (24.91%) Digital Marketing
4 1,264 (18.12%) SQL
5 1,249 (17.90%) HTML
6 1,245 (17.84%) Degree
7 1,218 (17.46%) JavaScript
8 1,202 (17.23%) Business Intelligence
9 1,135 (16.27%) Analytics
10 1,057 (15.15%) CSS
11 946 (13.56%) Telecoms
12 904 (12.96%) SAP
13 901 (12.91%) Analytical Skills
14 879 (12.60%) Manufacturing
15 878 (12.58%) Microsoft
16 864 (12.38%) CRM
17 827 (11.85%) Programme Management
18 813 (11.65%) C#
19 800 (11.47%) Electronics
20 793 (11.37%) E-Commerce
21 792 (11.35%) Project Management
22 779 (11.17%) Problem-Solving
23 757 (10.85%) .NET
24 715 (10.25%) User Experience
25 673 (9.65%) Java
26 668 (9.57%) Retail
27 657 (9.42%) SQL Server
28 645 (9.24%) Salesforce.com
29 640 (9.17%) Scrum
30 609 (8.73%) Python

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 452 (6.48%) CMS
2 214 (3.07%) WordPress
3 145 (2.08%) SAS
4 103 (1.48%) Adobe Experience Manager
5 85 (1.22%) Apache
5 85 (1.22%) Confluence
6 81 (1.16%) Sitecore CMS
7 80 (1.15%) Apache Spark
7 80 (1.15%) Elasticsearch
8 70 (1.00%) SharePoint
9 63 (0.90%) Drupal
9 63 (0.90%) Umbraco
10 53 (0.76%) EPiServer
11 51 (0.73%) IIS
12 44 (0.63%) nginx
13 36 (0.52%) Apache Solr
14 33 (0.47%) Skype for Business
15 22 (0.32%) Marvel
15 22 (0.32%) Sitefinity
16 20 (0.29%) BizTalk Server
Applications
1 324 (4.64%) Microsoft Excel
2 202 (2.90%) Photoshop
3 200 (2.87%) Microsoft Office
4 143 (2.05%) Microsoft PowerPoint
5 122 (1.75%) Adobe Illustrator
6 92 (1.32%) Adobe Creative Suite
7 57 (0.82%) MS Visio
8 51 (0.73%) InDesign
9 47 (0.67%) InVision
10 42 (0.60%) Microsoft Project
11 37 (0.53%) Adobe After Effects
12 35 (0.50%) SPSS
13 30 (0.43%) Adobe Premiere
14 27 (0.39%) Spreadsheet
15 17 (0.24%) OmniGraffle
16 12 (0.17%) Flinto
17 8 (0.11%) Acrobat
17 8 (0.11%) Pixate
18 7 (0.10%) CorelDRAW
18 7 (0.10%) Stata
Business Applications
1 120 (1.72%) Dynamics CRM
2 112 (1.61%) Magento
3 57 (0.82%) Salesforce.com CRM
4 54 (0.77%) Eloqua
5 48 (0.69%) SAP Hybris
6 33 (0.47%) NetSuite
7 28 (0.40%) FastStats
7 28 (0.40%) Oracle Payables
7 28 (0.40%) Oracle Receivables
8 23 (0.33%) Adobe Campaign
8 23 (0.33%) Oracle ERP
9 19 (0.27%) Oracle Assets
9 19 (0.27%) Oracle Cash Management
9 19 (0.27%) Oracle Procure-to-Pay
9 19 (0.27%) Payment Gateway
9 19 (0.27%) WebTrends
10 18 (0.26%) Dynamics AX
10 18 (0.26%) SDL Web 8
11 16 (0.23%) Raiser's Edge
11 16 (0.23%) Shopify
Cloud Services
1 554 (7.94%) Amazon AWS
2 510 (7.31%) Microsoft Azure
3 421 (6.03%) SaaS
4 325 (4.66%) Google Analytics
5 155 (2.22%) Google Cloud Platform
6 129 (1.85%) PaaS
7 116 (1.66%) IaaS
8 105 (1.50%) GitHub
9 101 (1.45%) Office 365
10 85 (1.22%) AdWords
11 81 (1.16%) Salesforce Service Cloud
12 77 (1.10%) Adobe Analytics
13 67 (0.96%) Salesforce Sales Cloud
14 56 (0.80%) Serverless
15 51 (0.73%) Google Tag Manager
16 46 (0.66%) Cloud Computing
17 45 (0.64%) npm
18 42 (0.60%) Dynamics 365
19 39 (0.56%) MailChimp
20 32 (0.46%) Adobe Creative Cloud
Communications & Networking
1 145 (2.08%) Internet
2 105 (1.50%) Firewall
3 96 (1.38%) TCP/IP
4 64 (0.92%) HTTP
5 53 (0.76%) WAN
6 46 (0.66%) Intranet
7 44 (0.63%) Modbus
7 44 (0.63%) RS-485
7 44 (0.63%) Wi-Fi
8 42 (0.60%) DNS
9 39 (0.56%) Skype
10 37 (0.53%) LAN
11 32 (0.46%) VLAN
12 28 (0.40%) Ethernet
13 27 (0.39%) Bluetooth
13 27 (0.39%) Network Security
13 27 (0.39%) SAN
13 27 (0.39%) VoIP
14 23 (0.33%) SMS
14 23 (0.33%) SSH
Database & Business Intelligence
1 657 (9.42%) SQL Server
2 360 (5.16%) MySQL
3 274 (3.93%) Big Data
4 227 (3.25%) Data Warehouse
4 227 (3.25%) Relational Database
5 202 (2.90%) NoSQL
6 178 (2.55%) SQL Server Integration Services
7 142 (2.04%) SQL Server Reporting Services
8 136 (1.95%) Hadoop
9 129 (1.85%) Power BI
10 116 (1.66%) MongoDB
11 88 (1.26%) SQL Server 2016
12 87 (1.25%) Data Mining
13 86 (1.23%) SQL Server Analysis Services
14 75 (1.07%) RDBMS
15 66 (0.95%) Couchbase
16 63 (0.90%) QlikView
17 62 (0.89%) Redis
18 53 (0.76%) Blockchain
19 49 (0.70%) Apache Cassandra
Development Applications
1 442 (6.34%) Git (software)
2 236 (3.38%) JIRA
3 212 (3.04%) Visual Studio
4 134 (1.92%) Jenkins
5 116 (1.66%) Selenium
6 100 (1.43%) Team Foundation Server
7 91 (1.30%) gulp
8 69 (0.99%) Maven
9 68 (0.97%) Subversion
10 63 (0.90%) Grunt
10 63 (0.90%) TeamCity
11 54 (0.77%) webpack
12 52 (0.75%) Visual Studio Team System
13 40 (0.57%) Axure RP
14 34 (0.49%) Dreamweaver
15 33 (0.47%) Robot Framework
16 32 (0.46%) Balsamiq Mockups
17 30 (0.43%) Atlassian Bamboo
17 30 (0.43%) Cucumber
17 30 (0.43%) SpecFlow
General
1 1,849 (26.50%) Finance
2 946 (13.56%) Telecoms
3 879 (12.60%) Manufacturing
4 800 (11.47%) Electronics
5 668 (9.57%) Retail
6 452 (6.48%) Advertising
7 270 (3.87%) Banking
8 151 (2.16%) Legal
9 145 (2.08%) Games
10 102 (1.46%) Publishing
11 72 (1.03%) Automotive
12 71 (1.02%) Billing
13 69 (0.99%) Digital Economy
14 62 (0.89%) Law
15 56 (0.80%) Back Office
16 53 (0.76%) Brand Awareness
17 40 (0.57%) Front Office
18 33 (0.47%) Financial Institution
19 30 (0.43%) Multimedia
20 29 (0.42%) Military
Job Titles
1 1,544 (22.13%) Developer
2 809 (11.60%) Analyst
3 380 (5.45%) Architect
4 364 (5.22%) .NET Developer
5 363 (5.20%) Consultant
5 363 (5.20%) Product Manager
6 275 (3.94%) Project Manager
7 253 (3.63%) Business Analyst
8 241 (3.45%) C# Developer
9 238 (3.41%) Senior Developer
10 231 (3.31%) Software Engineer
11 208 (2.98%) Designer
12 196 (2.81%) Marketing Manager
13 184 (2.64%) Data Analyst
14 182 (2.61%) Front End Developer (Client-Side Developer)
15 180 (2.58%) PHP Developer
16 175 (2.51%) C# .NET Developer
17 165 (2.36%) Solutions Architect
18 156 (2.24%) Java Developer
19 145 (2.08%) Junior
Libraries, Frameworks & Software Standards
1 1,249 (17.90%) HTML
2 1,057 (15.15%) CSS
3 757 (10.85%) .NET
4 430 (6.16%) ASP.NET
5 428 (6.13%) HTML5
6 395 (5.66%) jQuery
7 394 (5.65%) AngularJS
8 289 (4.14%) Web Services
9 276 (3.96%) CSS3
10 271 (3.88%) React
11 261 (3.74%) RESTful
12 231 (3.31%) Spring
13 222 (3.18%) ASP.NET MVC
14 207 (2.97%) ASP.NET Web API
15 200 (2.87%) Node.js
16 190 (2.72%) XML
17 179 (2.57%) Sass
18 168 (2.41%) Twitter Bootstrap
19 164 (2.35%) REST
20 136 (1.95%) SOAP
Miscellaneous
1 901 (12.91%) Analytical Skills
2 715 (10.25%) User Experience
3 461 (6.61%) Social Media
4 259 (3.71%) Self-Motivation
5 236 (3.38%) Mobile App
6 188 (2.69%) Greenfield Project
7 182 (2.61%) Management Information System
8 167 (2.39%) Blog
9 154 (2.21%) Fintech
10 118 (1.69%) Marketing Technology
11 115 (1.65%) Virtual Team
12 106 (1.52%) Algorithms
13 96 (1.38%) Digital Media
14 83 (1.19%) Enterprise Software
15 78 (1.12%) Hybrid Cloud
16 70 (1.00%) FMCG
17 59 (0.85%) Data Centre
17 59 (0.85%) Data Structures
18 58 (0.83%) Renewable Energy
19 55 (0.79%) Public Cloud
Operating Systems
1 396 (5.68%) Linux
2 321 (4.60%) Windows
3 159 (2.28%) Apple iOS
4 153 (2.19%) Android
5 91 (1.30%) Unix
6 84 (1.20%) Windows Server
7 41 (0.59%) FreeRTOS
8 35 (0.50%) Windows 10
9 33 (0.47%) CentOS
10 31 (0.44%) Windows Server 2008
11 28 (0.40%) Windows Server 2012
12 26 (0.37%) Red Hat Enterprise Linux
13 22 (0.32%) Windows 7
14 21 (0.30%) Mac OS X
15 12 (0.17%) Ubuntu
16 11 (0.16%) Debian
16 11 (0.16%) Mac OS
16 11 (0.16%) Solaris
17 9 (0.13%) Embedded Linux
18 8 (0.11%) Windows 8
Processes & Methodologies
1 2,135 (30.60%) Agile Software Development
2 1,738 (24.91%) Digital Marketing
3 1,202 (17.23%) Business Intelligence
4 1,135 (16.27%) Analytics
5 864 (12.38%) CRM
6 827 (11.85%) Programme Management
7 793 (11.37%) E-Commerce
8 792 (11.35%) Project Management
9 779 (11.17%) Problem-Solving
10 640 (9.17%) Scrum
11 590 (8.46%) Software Engineering
12 502 (7.20%) MVC
13 456 (6.54%) Web Development
14 445 (6.38%) Business Development
15 432 (6.19%) Stakeholder Management
16 429 (6.15%) Product Management
17 415 (5.95%) Presales
18 405 (5.80%) SEO
19 383 (5.49%) TDD
20 378 (5.42%) B2B
Programming Languages
1 1,264 (18.12%) SQL
2 1,218 (17.46%) JavaScript
3 813 (11.65%) C#
4 673 (9.65%) Java
5 609 (8.73%) Python
6 544 (7.80%) PHP
7 228 (3.27%) T-SQL
8 211 (3.02%) C++
9 207 (2.97%) C
10 160 (2.29%) R
11 131 (1.88%) Ruby
12 120 (1.72%) Bash Shell
13 113 (1.62%) PowerShell
14 109 (1.56%) Apex Code
15 101 (1.45%) Go
16 62 (0.89%) VB
17 52 (0.75%) Shell Script
18 51 (0.73%) Perl
19 49 (0.70%) ES6
20 36 (0.52%) PHP 7
Qualifications
1 1,245 (17.84%) Degree
2 199 (2.85%) Computer Science Degree
3 117 (1.68%) Security Cleared
4 86 (1.23%) SC Cleared
5 61 (0.87%) Master's Degree
6 56 (0.80%) Numerate Degree
7 47 (0.67%) DV Cleared
8 44 (0.63%) PMI Certification
9 37 (0.53%) PhD
10 34 (0.49%) MBA
11 32 (0.46%) NVQ Level 3
11 32 (0.46%) PRINCE2 Certification
12 25 (0.36%) Cisco Certification
12 25 (0.36%) Microsoft Certification
13 23 (0.33%) PMP
14 20 (0.29%) CISSP
15 19 (0.27%) APMP
16 17 (0.24%) CISM
17 16 (0.23%) BPSS Clearance
18 13 (0.19%) DBS Check
Quality Assurance & Compliance
1 345 (4.94%) QA
2 131 (1.88%) GDPR
3 94 (1.35%) SLA
4 93 (1.33%) Data Quality
5 62 (0.89%) ISO/IEC 27001
6 57 (0.82%) PMO
7 52 (0.75%) PCI DSS
8 26 (0.37%) COBIT
9 14 (0.20%) BS7799
10 10 (0.14%) Cyber Essentials
11 7 (0.10%) Actionable Recommendations
12 6 (0.086%) HMG Security Policy Framework
12 6 (0.086%) RMADS
12 6 (0.086%) SEPA
13 5 (0.072%) HL7
13 5 (0.072%) ISO 9001
13 5 (0.072%) ISO/IEC 15288
13 5 (0.072%) PSD2
14 4 (0.057%) Sarbanes-Oxley
15 3 (0.043%) WCAG
System Software
1 223 (3.20%) Docker
2 165 (2.36%) Active Directory
3 88 (1.26%) Firmware
4 72 (1.03%) VMware Infrastructure
5 35 (0.50%) Hyper-V
6 21 (0.30%) vSphere
7 14 (0.20%) Virtual Machines
7 14 (0.20%) VMware ESXi
8 13 (0.19%) VirtualBox
9 11 (0.16%) Varnish
10 10 (0.14%) Virtual Servers
10 10 (0.14%) XenApp
11 8 (0.11%) VMware Workstation
12 7 (0.10%) Terminal Services
13 6 (0.086%) Virtual Desktop
14 5 (0.072%) HDFS
15 3 (0.043%) Oracle RAC
16 2 (0.029%) NFS
16 2 (0.029%) Xen
16 2 (0.029%) XenDesktop
Systems Management
1 133 (1.91%) Kubernetes
2 100 (1.43%) Ansible
3 66 (0.95%) Puppet
4 65 (0.93%) Terraform
5 54 (0.77%) Opscode Chef
6 26 (0.37%) SCCM
7 22 (0.32%) Packer
8 14 (0.20%) Nagios
9 12 (0.17%) Salt
10 11 (0.16%) Systems Management Server (SMS)
11 8 (0.11%) Data Guard
11 8 (0.11%) Kibana
11 8 (0.11%) Nessus
12 7 (0.10%) Capistrano
12 7 (0.10%) Consul
12 7 (0.10%) HP Quality Center
13 6 (0.086%) EMC NetWorker
13 6 (0.086%) SCOM
14 5 (0.072%) AirWatch
14 5 (0.072%) NetBackup
Vendors
1 904 (12.96%) SAP
2 878 (12.58%) Microsoft
3 645 (9.24%) Salesforce.com
4 586 (8.40%) Google
5 510 (7.31%) Adobe
6 317 (4.54%) Oracle
7 188 (2.69%) Tableau
8 153 (2.19%) Facebook
9 152 (2.18%) Salesforce Marketing Cloud
10 124 (1.78%) Sitecore
11 113 (1.62%) IBM
12 108 (1.55%) VMware
13 94 (1.35%) Pardot
14 87 (1.25%) Cisco
15 75 (1.07%) hybris
16 71 (1.02%) Marketo
17 54 (0.77%) Twitter
18 52 (0.75%) Informatica
19 48 (0.69%) Apple
20 44 (0.63%) Cognizant