Marketing Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in permanent job vacancies in England. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 10 August 2026, comparing them to the same period in the previous two years.

6 months to
10 Aug 2026
Same period 2025 Same period 2024
Rank 34 19 32
Rank change year-on-year -15 +13 +43
Permanent jobs citing Marketing 4,081 3,889 3,938
As % of all permanent jobs in England 4.35% 8.88% 5.45%
As % of the General category 9.39% 12.87% 9.52%
Number of salaries quoted 2,533 1,378 1,837
10th Percentile £28,500 £26,250 £27,650
25th Percentile £35,000 £30,000 £33,250
Median annual salary (50th Percentile) £47,500 £45,500 £47,500
Median % change year-on-year +4.40% -4.21% -13.64%
75th Percentile £65,000 £67,500 £65,000
90th Percentile £90,000 £90,000 £86,250
UK median annual salary £47,000 £46,000 £47,500
% change year-on-year +2.17% -3.16% -13.64%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in England.

Permanent vacancies with a requirement for general skills 43,459 30,229 41,379
As % of all permanent jobs advertised in England 46.31% 69.01% 57.25%
Number of salaries quoted 27,788 16,116 25,273
10th Percentile £30,000 £27,500 £29,750
25th Percentile £40,000 £36,250 £40,000
Median annual salary (50th Percentile) £55,000 £55,000 £55,000
Median % change year-on-year - - -8.33%
75th Percentile £77,443 £77,000 £75,000
90th Percentile £97,500 £100,000 £97,500
UK median annual salary £55,000 £55,000 £55,000
% change year-on-year - - -8.33%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Salary Trend in England

Salary distribution trend for jobs in England citing Marketing.

Salary distribution trend for jobs in England citing Marketing

Marketing
Salary Histogram in England

Salary distribution for jobs citing Marketing in England over the 6 months to 10 August 2026.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 10 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -10 1,389 £60,000 -7.69% 1,709
South East -8 812 £42,500 +21.43% 440
North of England -18 740 £45,000 +5.88% 335
Midlands +19 603 £50,000 +44.93% 172
North West +49 445 £52,500 +23.53% 200
West Midlands +15 346 £47,500 +18.75% 108
East of England -15 295 £40,000 +2.56% 89
East Midlands +19 257 £50,000 +69.49% 64
South West -40 218 £35,000 -15.05% 124
Yorkshire -50 195 £40,000 -8.05% 98
North East -26 100 £35,000 +16.67% 39
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 124 (3.04%) CMS
2 75 (1.84%) WordPress
3 40 (0.98%) Microsoft Exchange
4 32 (0.78%) Adobe Experience Manager
5 17 (0.42%) SharePoint
6 13 (0.32%) Headless CMS
7 12 (0.29%) Confluence
8 9 (0.22%) Apache Spark
9 7 (0.17%) Umbraco
10 6 (0.15%) Drupal
11 4 (0.098%) SAS
12 3 (0.074%) Apache Airflow
13 2 (0.049%) Cloud Foundry
13 2 (0.049%) IIS
13 2 (0.049%) Palantir Foundry
14 1 (0.025%) ExpressionEngine
14 1 (0.025%) Jupyter
Applications
1 158 (3.87%) Microsoft Office
2 129 (3.16%) Microsoft Excel
3 96 (2.35%) Adobe Creative Suite
4 51 (1.25%) Microsoft PowerPoint
5 37 (0.91%) Photoshop
6 33 (0.81%) Adobe Illustrator
7 32 (0.78%) InDesign
8 15 (0.37%) Spreadsheet
9 11 (0.27%) Acrobat
9 11 (0.27%) Chatbot
10 10 (0.25%) Adobe After Effects
11 8 (0.20%) Adobe Premiere
11 8 (0.20%) Notion
12 6 (0.15%) CapCut
12 6 (0.15%) Trello
13 4 (0.098%) Adobe XD
14 3 (0.074%) Final Cut Pro
14 3 (0.074%) MS Visio
14 3 (0.074%) Productboard
14 3 (0.074%) Sketch
Business Applications
1 64 (1.57%) Shopify
2 59 (1.45%) Dynamics CRM
3 41 (1.00%) Workfront
4 37 (0.91%) Salesforce CRM
5 36 (0.88%) Adobe Campaign
6 14 (0.34%) Magento
7 12 (0.29%) NetSuite
8 7 (0.17%) Oracle ERP
9 4 (0.098%) Dynamics AX
10 3 (0.074%) FastStats
10 3 (0.074%) Sage X3
11 2 (0.049%) Academy Revenues and Benefits
11 2 (0.049%) Dynamics NAV
11 2 (0.049%) Eloqua
11 2 (0.049%) SAP ERP
12 1 (0.025%) Exchequer
12 1 (0.025%) Odoo
12 1 (0.025%) Oracle Applications
12 1 (0.025%) Sage 200
12 1 (0.025%) SAP S/4HANA
Cloud Services
1 506 (12.40%) SaaS
2 151 (3.70%) AWS
3 149 (3.65%) Azure
4 148 (3.63%) Power Platform
5 132 (3.23%) Google Analytics
6 90 (2.21%) Google Ads
7 79 (1.94%) GitHub
8 75 (1.84%) Dynamics 365
9 64 (1.57%) Salesforce Sales Cloud
10 62 (1.52%) Figma
10 62 (1.52%) GCP
10 62 (1.52%) Salesforce Service Cloud
11 54 (1.32%) iPaaS
12 44 (1.08%) Azure AI
13 41 (1.00%) Google Tag Manager
14 40 (0.98%) Azure DevOps
15 38 (0.93%) Microsoft 365
16 36 (0.88%) Canva
17 33 (0.81%) Serverless
18 32 (0.78%) Cloud Computing
Communications & Networking
1 119 (2.92%) Broadband
2 31 (0.76%) SMS
3 28 (0.69%) Internet
4 23 (0.56%) Unified Communications
5 20 (0.49%) Firewall
6 16 (0.39%) WAN
7 15 (0.37%) LAN
8 13 (0.32%) VPN
9 12 (0.29%) Network Security
9 12 (0.29%) VLAN
9 12 (0.29%) Wireless
10 11 (0.27%) Cisco ASA
11 10 (0.25%) BGP
11 10 (0.25%) Cisco Firepower
11 10 (0.25%) WebEx
12 8 (0.20%) Wi-Fi
13 7 (0.17%) DNS
13 7 (0.17%) Intranet
14 6 (0.15%) IPsec
15 5 (0.12%) VoIP
Database & Business Intelligence
1 122 (2.99%) Power BI
2 97 (2.38%) Metadata
3 46 (1.13%) Tableau
4 41 (1.00%) Azure SQL Database
4 41 (1.00%) Looker
5 37 (0.91%) MongoDB
6 29 (0.71%) BigQuery
7 21 (0.51%) Data Warehouse
8 20 (0.49%) Relational Database
9 19 (0.47%) Big Data
10 16 (0.39%) SQL Server Reporting Services
11 12 (0.29%) SQL Server
12 11 (0.27%) MySQL
13 10 (0.25%) Data Lake
14 9 (0.22%) Delta Lake
14 9 (0.22%) NoSQL
15 6 (0.15%) Apache Hive
15 6 (0.15%) Hadoop
15 6 (0.15%) HBase
16 5 (0.12%) Amazon Redshift
Development Applications
1 76 (1.86%) JIRA
2 45 (1.10%) Git
3 15 (0.37%) Claude Code
4 10 (0.25%) Jenkins
5 6 (0.15%) Appium
6 3 (0.074%) Oracle APEX
6 3 (0.074%) Visual Website Optimizer
6 3 (0.074%) XCUITest
7 2 (0.049%) Bitbucket
7 2 (0.049%) GitLab
7 2 (0.049%) Gradle
7 2 (0.049%) Postman
7 2 (0.049%) SonarQube
7 2 (0.049%) Visual Studio Code
7 2 (0.049%) Xcode
8 1 (0.025%) Ant
8 1 (0.025%) gulp
8 1 (0.025%) JUnit
8 1 (0.025%) Octopus Deploy
8 1 (0.025%) webpack
General
1 990 (24.26%) Social Skills
2 765 (18.75%) Finance
3 464 (11.37%) Analytical Skills
4 398 (9.75%) Retail
5 295 (7.23%) Inclusion and Diversity
6 257 (6.30%) Organisational Skills
7 237 (5.81%) Presentation Skills
8 218 (5.34%) Law
9 190 (4.66%) Legal
10 186 (4.56%) Advertising
11 147 (3.60%) Automotive
12 132 (3.23%) Public Sector
13 123 (3.01%) Manufacturing
14 113 (2.77%) Banking
15 90 (2.21%) Influencing Skills
16 79 (1.94%) Telecoms
17 61 (1.49%) Brand Awareness
18 58 (1.42%) Games
19 47 (1.15%) German Language
20 42 (1.03%) Publishing
Job Titles
1 455 (11.15%) Marketing Manager
2 426 (10.44%) Senior
3 297 (7.28%) Business Manager
4 289 (7.08%) Development Manager
5 284 (6.96%) Marketing Executive
6 274 (6.71%) Business Development Manager
7 188 (4.61%) Lead
8 172 (4.21%) Sales Executive
9 159 (3.90%) Developer
10 155 (3.80%) Analyst
11 138 (3.38%) Senior Manager
12 132 (3.23%) Consultant
13 131 (3.21%) Product Manager
14 113 (2.77%) Sales Manager
15 111 (2.72%) Account Manager
16 88 (2.16%) Designer
17 83 (2.03%) Digital Executive
18 80 (1.96%) Business Development Executive
19 78 (1.91%) Sales Representative
20 70 (1.72%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 125 (3.06%) HTML
2 111 (2.72%) CSS
3 67 (1.64%) REST
4 57 (1.40%) .NET
5 50 (1.23%) React
6 44 (1.08%) ASP.NET
7 43 (1.05%) Lightning Web Components
8 41 (1.00%) .NET Core
8 41 (1.00%) ASP.NET Core
8 41 (1.00%) Blazor
8 41 (1.00%) ML.NET
8 41 (1.00%) SOAP
9 24 (0.59%) RESTful
10 22 (0.54%) Middleware
10 22 (0.54%) Node.js
11 16 (0.39%) PyTorch
11 16 (0.39%) scikit-learn
12 15 (0.37%) TensorFlow
13 14 (0.34%) JSON
14 13 (0.32%) XML
Miscellaneous
1 348 (8.53%) Social Media
2 263 (6.44%) Onboarding
3 256 (6.27%) Self-Motivation
4 240 (5.88%) Marketing Technology
5 193 (4.73%) Product Ownership
6 114 (2.79%) Web Conferencing
7 98 (2.40%) Driving Licence
8 90 (2.21%) Blog
9 89 (2.18%) Over-the-Top Content
10 68 (1.67%) Cloud Native
11 60 (1.47%) Analytical Mindset
12 59 (1.45%) Management Information System
13 44 (1.08%) Digital Media
14 43 (1.05%) Algorithms
15 36 (0.88%) Enterprise Cloud
15 36 (0.88%) Enterprise Software
16 33 (0.81%) Data Centre
17 28 (0.69%) Graphic Design
18 26 (0.64%) Educational Technology
19 24 (0.59%) Mobile App
Operating Systems
1 22 (0.54%) Linux
2 20 (0.49%) Windows
3 10 (0.25%) Apple iOS
4 8 (0.20%) Android
5 7 (0.17%) Windows Server
6 1 (0.025%) Mac OS
6 1 (0.025%) Windows Server 2012
Processes & Methodologies
1 893 (21.88%) CRM
2 734 (17.99%) Business Development
3 724 (17.74%) Analytics
4 679 (16.64%) B2B
5 618 (15.14%) Digital Marketing
6 616 (15.09%) AI
7 578 (14.16%) Decision-Making
8 452 (11.08%) Roadmaps
9 387 (9.48%) Customer Experience
10 357 (8.75%) Agile
11 355 (8.70%) Problem-Solving
12 328 (8.04%) Lead Generation
13 321 (7.87%) Continuous Improvement
14 314 (7.69%) Stakeholder Management
15 282 (6.91%) SEO
16 265 (6.49%) Mentoring
17 238 (5.83%) Project Management
18 235 (5.76%) User Experience
19 223 (5.46%) E-Commerce
20 206 (5.05%) Marketing Strategy
Programming Languages
1 253 (6.20%) SQL
2 174 (4.26%) Python
3 96 (2.35%) JavaScript
4 65 (1.59%) C#
5 41 (1.00%) Apex Code
6 38 (0.93%) TypeScript
7 36 (0.88%) SOQL
8 35 (0.86%) Java
9 28 (0.69%) R
10 25 (0.61%) PHP
11 19 (0.47%) SOSL
12 15 (0.37%) Ladder Logic
13 12 (0.29%) Go
14 10 (0.25%) VBA
15 9 (0.22%) C
15 9 (0.22%) Data Analysis Expressions
15 9 (0.22%) Kotlin
15 9 (0.22%) Swift
16 6 (0.15%) Ruby
17 5 (0.12%) Scala
Qualifications
1 410 (10.05%) Degree
2 59 (1.45%) ACCA
3 56 (1.37%) CIMA
4 31 (0.76%) Computer Science Degree
4 31 (0.76%) Master's Degree
5 26 (0.64%) Security Cleared
6 22 (0.54%) SC Cleared
7 21 (0.51%) APMG
8 16 (0.39%) MBA
9 14 (0.34%) DBS Check
9 14 (0.34%) PMP
10 11 (0.27%) PMI Certification
11 10 (0.25%) HNC
11 10 (0.25%) HND
11 10 (0.25%) PhD
12 9 (0.22%) CCNP
12 9 (0.22%) Cisco Certification
13 8 (0.20%) Microsoft Certified Professional
13 8 (0.20%) Postgraduate
14 7 (0.17%) Microsoft Certification
Quality Assurance & Compliance
1 123 (3.01%) GDPR
2 113 (2.77%) Data Quality
3 92 (2.25%) QA
4 82 (2.01%) Accessibility
5 25 (0.61%) PMO
6 24 (0.59%) PERC
7 23 (0.56%) Actionable Recommendations
8 12 (0.29%) TickIT
9 10 (0.25%) ISO/IEC 27001
9 10 (0.25%) SLA
10 8 (0.20%) GMP
10 8 (0.20%) GRC
11 7 (0.17%) WCAG
12 6 (0.15%) IFRS
13 5 (0.12%) ISO/IEC 42001
13 5 (0.12%) NIST
14 3 (0.074%) Cyber Essentials
15 2 (0.049%) ISO 9001
15 2 (0.049%) PSD2
15 2 (0.049%) SOC 2
System Software
1 33 (0.81%) Docker
2 10 (0.25%) VMware Infrastructure
3 7 (0.17%) Microsoft Virtual Server
3 7 (0.17%) Virtual Servers
3 7 (0.17%) vSphere
4 5 (0.12%) Active Directory
4 5 (0.12%) Firmware
5 4 (0.098%) VMware NSX
6 2 (0.049%) IAG
6 2 (0.049%) ProxySG
7 1 (0.025%) Embedded Firmware
7 1 (0.025%) Hyper-V
7 1 (0.025%) Virtual Machines
Systems Management
1 36 (0.88%) Kubernetes
2 23 (0.56%) Terraform
3 20 (0.49%) Ansible
4 12 (0.29%) Grafana
5 10 (0.25%) Cisco CUCM
6 6 (0.15%) Hadoop YARN
7 4 (0.098%) Systems Management Server (SMS)
8 2 (0.049%) EMC NetWorker
8 2 (0.049%) kaniko
8 2 (0.049%) Prometheus
9 1 (0.025%) Autotask
9 1 (0.025%) NetBackup
9 1 (0.025%) Progress Chef
Vendors
1 387 (9.48%) Microsoft
2 382 (9.36%) Salesforce
3 301 (7.38%) Google
4 234 (5.73%) Adobe
5 216 (5.29%) HubSpot
6 66 (1.62%) Cisco
7 60 (1.47%) Salesforce Marketing Cloud
8 58 (1.42%) Facebook
9 45 (1.10%) Dell
10 37 (0.91%) Instagram
11 36 (0.88%) Oracle
12 34 (0.83%) SAP
13 30 (0.74%) ServiceNow
14 27 (0.66%) BMC
15 25 (0.61%) Braze
15 25 (0.61%) HP
15 25 (0.61%) YouTube
16 24 (0.59%) TikTok
17 23 (0.56%) Palo Alto
18 22 (0.54%) Databricks