Period
to 15 July 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 15 July 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
15 Jul 2018
Same period 2017 Same period 2016
Rank 49 42 45
Rank change year-on-year -7 +3 -2
Permanent jobs citing Marketing 8,425 9,689 10,543
As % of all permanent IT jobs advertised in England 5.12% 5.76% 5.51%
As % of the General category 12.26% 13.49% 12.52%
Number of salaries quoted 6,442 7,659 8,812
England median annual salary £45,000 £45,000 £45,000
10th Percentile £26,250 £25,625 £25,750
90th Percentile £80,000 £78,750 £83,750
UK median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 68,726 71,840 84,201
As % of all permanent IT jobs advertised in England 41.80% 42.71% 43.97%
Number of salaries quoted 53,303 55,439 69,606
England median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £30,000 £29,000 £28,500
90th Percentile £87,500 £85,000 £82,500
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Marketing in England over the 6 months to 15 July 2018.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 15 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -11 3,876 £55,000 - 559
South East -4 1,585 £42,500 - 243
North of England -7 1,013 £40,000 +6.67% 252
Midlands -8 686 £37,500 - 129
South West -15 662 £42,500 - 156
East of England +9 566 £40,000 +3.90% 137
North West -22 498 £40,000 +6.67% 151
West Midlands +15 471 £38,250 +3.38% 78
Yorkshire +16 455 £40,000 +11.11% 85
East Midlands -32 210 £37,500 -6.25% 51
North East -25 60 £35,000 -6.67% 16
Marketing
UK

For the 6 months to 15 July 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 2,252 (26.73%) Agile Software Development
2 2,177 (25.84%) Finance
3 1,930 (22.91%) Digital Marketing
4 1,637 (19.43%) HTML
5 1,563 (18.55%) Analytics
6 1,549 (18.39%) Degree
7 1,464 (17.38%) SQL
8 1,453 (17.25%) JavaScript
9 1,313 (15.58%) CSS
10 1,187 (14.09%) CRM
11 1,099 (13.04%) Business Intelligence
12 1,073 (12.74%) Microsoft
13 1,054 (12.51%) E-Commerce
14 1,037 (12.31%) C#
14 1,037 (12.31%) .NET
15 1,030 (12.23%) Analytical Skills
16 913 (10.84%) User Experience
17 903 (10.72%) SQL Server
18 891 (10.58%) Telecoms
19 832 (9.88%) Retail
20 804 (9.54%) Google
21 799 (9.48%) SAP
22 798 (9.47%) Problem-Solving
23 792 (9.40%) Project Management
24 738 (8.76%) Salesforce.com
25 721 (8.56%) Scrum
26 715 (8.49%) MVC
27 711 (8.44%) Manufacturing
28 697 (8.27%) Programme Management
29 696 (8.26%) Adobe

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 579 (6.87%) CMS
2 286 (3.39%) WordPress
3 168 (1.99%) SAS
4 151 (1.79%) Sitecore CMS
5 140 (1.66%) Apache Spark
6 110 (1.31%) SharePoint
7 104 (1.23%) Drupal
8 86 (1.02%) EPiServer
9 80 (0.95%) Adobe Experience Manager
10 79 (0.94%) Umbraco
11 76 (0.90%) Apache
12 73 (0.87%) Confluence
13 67 (0.80%) MS Exchange
14 58 (0.69%) IIS
15 50 (0.59%) Elasticsearch
16 44 (0.52%) Tomcat
17 32 (0.38%) Exchange Server 2013
18 30 (0.36%) JBoss
19 28 (0.33%) Apache Solr
19 28 (0.33%) Mule
Applications
1 451 (5.35%) Microsoft Excel
2 319 (3.79%) Microsoft Office
3 287 (3.41%) Photoshop
4 227 (2.69%) Microsoft PowerPoint
5 166 (1.97%) Adobe Illustrator
6 105 (1.25%) Adobe Creative Suite
7 61 (0.72%) InDesign
8 59 (0.70%) InVision
9 55 (0.65%) SPSS
10 42 (0.50%) OmniGraffle
11 40 (0.47%) Microsoft Project
12 39 (0.46%) MS Visio
13 32 (0.38%) Adobe After Effects
14 25 (0.30%) Spreadsheet
15 20 (0.24%) Adobe Premiere
16 14 (0.17%) Chatbot
17 11 (0.13%) CorelDRAW
18 8 (0.095%) GIMP
19 7 (0.083%) Acrobat
20 6 (0.071%) AutoCAD
Business Applications
1 132 (1.57%) Dynamics CRM
2 130 (1.54%) Salesforce.com CRM
3 127 (1.51%) Eloqua
4 105 (1.25%) Magento
5 85 (1.01%) Adobe Campaign
6 77 (0.91%) Dynamics AX
7 62 (0.74%) SAP Hybris
8 41 (0.49%) NetSuite
9 31 (0.37%) Unica
10 21 (0.25%) FastStats
11 20 (0.24%) Dynamics NAV
12 17 (0.20%) Payment Gateway
12 17 (0.20%) Shopify
13 15 (0.18%) Cognos Business Intelligence
14 13 (0.15%) WebTrends
15 12 (0.14%) SAP CRM
16 10 (0.12%) assyst
17 9 (0.11%) BASE24
17 9 (0.11%) Raiser's Edge
17 9 (0.11%) SDL Web 8
Cloud Services
1 577 (6.85%) Amazon AWS
2 559 (6.64%) Microsoft Azure
3 471 (5.59%) SaaS
4 421 (5.00%) Google Analytics
5 200 (2.37%) AdWords
6 146 (1.73%) IaaS
7 143 (1.70%) PaaS
8 142 (1.69%) Office 365
9 122 (1.45%) Adobe Analytics
10 119 (1.41%) Google Cloud Platform
11 118 (1.40%) Serverless
12 97 (1.15%) Dynamics 365
12 97 (1.15%) Salesforce Service Cloud
13 88 (1.04%) Cloud Computing
14 78 (0.93%) Adobe Creative Cloud
15 68 (0.81%) npm
16 59 (0.70%) GitHub
17 57 (0.68%) MailChimp
18 54 (0.64%) Salesforce Sales Cloud
19 51 (0.61%) Azure Data Factory
Communications & Networking
1 190 (2.26%) Internet
2 91 (1.08%) DNS
3 85 (1.01%) SMS
4 77 (0.91%) Firewall
5 71 (0.84%) HTTP
6 69 (0.82%) VPN
7 67 (0.80%) WAN
8 61 (0.72%) SAN
9 58 (0.69%) DHCP
10 57 (0.68%) TCP/IP
11 51 (0.61%) Skype
12 46 (0.55%) Wireless
13 45 (0.53%) Intranet
13 45 (0.53%) LAN
14 37 (0.44%) Wi-Fi
15 31 (0.37%) Broadband
15 31 (0.37%) VoIP
16 28 (0.33%) Network Security
17 25 (0.30%) NAS
18 23 (0.27%) Unified Communications
Database & Business Intelligence
1 903 (10.72%) SQL Server
2 443 (5.26%) Big Data
3 426 (5.06%) MySQL
4 300 (3.56%) NoSQL
5 247 (2.93%) SQL Server 2016
6 243 (2.88%) Data Warehouse
7 217 (2.58%) SQL Server Reporting Services
8 208 (2.47%) Relational Database
9 198 (2.35%) Hadoop
10 192 (2.28%) SQL Server Integration Services
11 189 (2.24%) MongoDB
12 172 (2.04%) Power BI
13 120 (1.42%) SQL Server Analysis Services
14 79 (0.94%) Apache Hive
15 66 (0.78%) PostgreSQL
16 64 (0.76%) Azure SQL Database
17 60 (0.71%) Data Mining
18 59 (0.70%) Data Lake
19 58 (0.69%) SQL Server 2012
19 58 (0.69%) SQL Server 2014
Development Applications
1 580 (6.88%) Git (software)
2 248 (2.94%) JIRA
3 243 (2.88%) Visual Studio
4 156 (1.85%) Selenium
5 153 (1.82%) Jenkins
6 144 (1.71%) Team Foundation Server
7 118 (1.40%) TeamCity
8 115 (1.36%) gulp
9 91 (1.08%) Subversion
10 73 (0.87%) JUnit
11 64 (0.76%) Cucumber
12 60 (0.71%) Octopus Deploy
13 57 (0.68%) Protractor
14 55 (0.65%) Dreamweaver
15 50 (0.59%) Bower
16 48 (0.57%) Grunt
17 47 (0.56%) Visual Studio Team System
18 45 (0.53%) Mocha
19 43 (0.51%) Axure RP
20 42 (0.50%) Sinon.JS
General
1 2,177 (25.84%) Finance
2 891 (10.58%) Telecoms
3 832 (9.88%) Retail
4 711 (8.44%) Manufacturing
5 664 (7.88%) Advertising
6 618 (7.34%) Electronics
7 266 (3.16%) Banking
8 242 (2.87%) Games
9 236 (2.80%) Legal
10 128 (1.52%) Publishing
11 85 (1.01%) Law
12 72 (0.85%) Automotive
13 69 (0.82%) German Language
14 68 (0.81%) Back Office
15 62 (0.74%) Brand Awareness
16 59 (0.70%) Billing
17 56 (0.66%) Financial Institution
18 50 (0.59%) Investment Banking
19 39 (0.46%) Pharmaceutical
20 37 (0.44%) Digital Economy
Job Titles
1 1,955 (23.20%) Developer
2 871 (10.34%) Analyst
3 560 (6.65%) .NET Developer
4 508 (6.03%) Consultant
5 388 (4.61%) Architect
6 376 (4.46%) Designer
7 347 (4.12%) C# Developer
8 328 (3.89%) Marketing Manager
9 326 (3.87%) Product Manager
10 286 (3.39%) PHP Developer
11 266 (3.16%) Project Manager
12 251 (2.98%) C# .NET Developer
13 247 (2.93%) Web Developer
14 245 (2.91%) Junior
15 233 (2.77%) Business Analyst
16 217 (2.58%) Senior Developer
17 214 (2.54%) Marketing Executive
17 214 (2.54%) Senior Manager
18 209 (2.48%) Data Analyst
19 198 (2.35%) Software Developer
Libraries, Frameworks & Software Standards
1 1,637 (19.43%) HTML
2 1,313 (15.58%) CSS
3 1,037 (12.31%) .NET
4 587 (6.97%) jQuery
5 584 (6.93%) ASP.NET
6 505 (5.99%) AngularJS
7 452 (5.36%) HTML5
8 408 (4.84%) RESTful
9 404 (4.80%) ASP.NET MVC
10 387 (4.59%) Web Services
11 320 (3.80%) CSS3
12 319 (3.79%) ASP.NET Web API
13 279 (3.31%) React
14 274 (3.25%) XML
15 257 (3.05%) Node.js
16 248 (2.94%) Sass
17 218 (2.59%) Twitter Bootstrap
18 197 (2.34%) REST
19 196 (2.33%) .NET Framework
20 177 (2.10%) JSON
Miscellaneous
1 1,030 (12.23%) Analytical Skills
2 913 (10.84%) User Experience
3 694 (8.24%) Social Media
4 421 (5.00%) Self-Motivation
5 352 (4.18%) Computer Science
6 292 (3.47%) Mobile App
7 204 (2.42%) Management Information System
8 180 (2.14%) Greenfield Project
9 169 (2.01%) Fintech
10 167 (1.98%) Virtual Team
11 154 (1.83%) Blog
12 146 (1.73%) Data Centre
13 119 (1.41%) Enterprise Software
14 112 (1.33%) Algorithms
15 106 (1.26%) Marketing Technology
16 103 (1.22%) Graphic Design
17 82 (0.97%) FMCG
18 79 (0.94%) Driving Licence
19 77 (0.91%) Digital Media
20 65 (0.77%) Cloud Native
Operating Systems
1 486 (5.77%) Windows
2 480 (5.70%) Linux
3 146 (1.73%) Windows Server
4 102 (1.21%) Apple iOS
5 98 (1.16%) Android
6 69 (0.82%) Unix
6 69 (0.82%) Windows 7
7 65 (0.77%) Windows Server 2008
8 63 (0.75%) Windows Server 2012
9 47 (0.56%) Windows 10
10 31 (0.37%) CentOS
11 24 (0.28%) Mac OS X
11 24 (0.28%) Red Hat Enterprise Linux
12 23 (0.27%) Solaris
13 17 (0.20%) Windows 8
14 14 (0.17%) Debian
14 14 (0.17%) Ubuntu
14 14 (0.17%) Windows Server 2003
15 13 (0.15%) Mac OS
16 10 (0.12%) VMS
Processes & Methodologies
1 2,252 (26.73%) Agile Software Development
2 1,930 (22.91%) Digital Marketing
3 1,563 (18.55%) Analytics
4 1,187 (14.09%) CRM
5 1,099 (13.04%) Business Intelligence
6 1,054 (12.51%) E-Commerce
7 798 (9.47%) Problem-Solving
8 792 (9.40%) Project Management
9 721 (8.56%) Scrum
10 715 (8.49%) MVC
11 697 (8.27%) Programme Management
12 660 (7.83%) SEO
13 651 (7.73%) Web Development
14 607 (7.20%) Business Development
15 577 (6.85%) TDD
16 524 (6.22%) Software Engineering
17 481 (5.71%) Stakeholder Management
18 474 (5.63%) Presales
19 451 (5.35%) B2B
20 422 (5.01%) Product Management
Programming Languages
1 1,464 (17.38%) SQL
2 1,453 (17.25%) JavaScript
3 1,037 (12.31%) C#
4 632 (7.50%) PHP
5 630 (7.48%) Java
6 608 (7.22%) Python
7 241 (2.86%) T-SQL
8 192 (2.28%) C++
9 191 (2.27%) Ruby
10 175 (2.08%) R
11 163 (1.93%) C
12 113 (1.34%) Apex Code
13 109 (1.29%) Go
14 88 (1.04%) VBA
15 86 (1.02%) Scala
16 85 (1.01%) PowerShell
17 77 (0.91%) Perl
18 66 (0.78%) Bash Shell
19 63 (0.75%) VB
20 60 (0.71%) Shell Script
Qualifications
1 1,549 (18.39%) Degree
2 172 (2.04%) Computer Science Degree
3 156 (1.85%) Security Cleared
4 107 (1.27%) Microsoft Certification
5 93 (1.10%) SC Cleared
6 92 (1.09%) Master's Degree
7 68 (0.81%) Numerate Degree
8 61 (0.72%) PhD
9 59 (0.70%) PMI Certification
10 55 (0.65%) MCSE
11 47 (0.56%) Cisco Certification
12 45 (0.53%) PMP
13 42 (0.50%) SAFe Agilist
14 35 (0.42%) MBA
15 30 (0.36%) MCSA
16 26 (0.31%) DV Cleared
17 25 (0.30%) ITIL Certification
18 24 (0.28%) CCIE
18 24 (0.28%) CCNA
18 24 (0.28%) ISEB
Quality Assurance & Compliance
1 422 (5.01%) QA
2 137 (1.63%) PMO
3 111 (1.32%) GDPR
4 98 (1.16%) Data Quality
5 87 (1.03%) SLA
6 64 (0.76%) ISO/IEC 27001
7 40 (0.47%) GCP
8 33 (0.39%) PCI DSS
9 22 (0.26%) COBIT
10 19 (0.23%) ISO 9001
11 12 (0.14%) Government Security Classifications
12 10 (0.12%) Actionable Recommendations
13 9 (0.11%) PSD2
14 8 (0.095%) Disclosure Scotland
15 6 (0.071%) Sarbanes-Oxley
16 5 (0.059%) ISO 22301
16 5 (0.059%) SEPA
17 4 (0.047%) HIPAA
17 4 (0.047%) ISO 9000
18 3 (0.036%) IEC 61508
System Software
1 236 (2.80%) Active Directory
2 203 (2.41%) Docker
3 117 (1.39%) VMware Infrastructure
4 60 (0.71%) Virtual Machines
5 53 (0.63%) Hyper-V
6 36 (0.43%) Apache Flume
7 30 (0.36%) HDFS
8 28 (0.33%) VMware ESXi
9 24 (0.28%) XenApp
10 23 (0.27%) Virtual Desktop
11 18 (0.21%) XenDesktop
12 15 (0.18%) Firmware
13 10 (0.12%) VMware Workstation
14 9 (0.11%) LXC
15 8 (0.095%) Terminal Services
15 8 (0.095%) vSphere
16 6 (0.071%) Varnish
17 5 (0.059%) Snort
17 5 (0.059%) VMware NSX
17 5 (0.059%) XenServer
Systems Management
1 113 (1.34%) Kubernetes
2 84 (1.00%) Ansible
3 81 (0.96%) Puppet
4 61 (0.72%) Opscode Chef
5 49 (0.58%) Terraform
6 35 (0.42%) Nagios
7 32 (0.38%) SCCM
8 26 (0.31%) WSUS
9 19 (0.23%) Hadoop YARN
9 19 (0.23%) Packer
9 19 (0.23%) vCenter Server
10 18 (0.21%) Consul
10 18 (0.21%) Oozie
11 17 (0.20%) Docker Swarm
12 15 (0.18%) Salt
13 13 (0.15%) ZABBIX
14 12 (0.14%) Backup Exec
15 11 (0.13%) Failover Clustering
15 11 (0.13%) FortiGate
15 11 (0.13%) Single Sign-On
Vendors
1 1,073 (12.74%) Microsoft
2 804 (9.54%) Google
3 799 (9.48%) SAP
4 738 (8.76%) Salesforce.com
5 696 (8.26%) Adobe
6 349 (4.14%) Oracle
7 266 (3.16%) Facebook
8 222 (2.64%) Tableau
9 215 (2.55%) Twitter
10 206 (2.45%) Salesforce Marketing Cloud
11 190 (2.26%) Sitecore
12 177 (2.10%) VMware
13 168 (1.99%) Marketo
14 125 (1.48%) Pardot
15 123 (1.46%) Cisco
16 93 (1.10%) Citrix
17 91 (1.08%) hybris
18 78 (0.93%) HP
19 65 (0.77%) IBM
20 64 (0.76%) Capita