Period
to 26 January 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 26 January 2020 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
26 Jan 2020
Same period 2019 Same period 2018
Rank 60 54 58
Rank change year-on-year -6 +4 -11
Permanent jobs citing Marketing 5,170 6,863 8,194
As % of all permanent IT jobs advertised in England 4.51% 4.90% 5.02%
As % of the General category 11.22% 11.77% 11.37%
Number of salaries quoted 4,056 5,365 6,481
England median annual salary £50,000 £50,000 £45,000
Median salary % change year-on-year - +11.11% -
10th Percentile £29,750 £27,500 £26,250
90th Percentile £85,000 £85,000 £82,500
UK median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 46,088 58,289 72,093
As % of all permanent IT jobs advertised in England 40.23% 41.57% 44.18%
Number of salaries quoted 35,175 44,795 55,486
England median annual salary £57,500 £55,000 £52,500
Median salary % change year-on-year +4.55% +4.76% +5.00%
10th Percentile £31,250 £30,750 £30,000
90th Percentile £95,000 £90,000 £85,000
UK median annual salary £55,000 £55,000 £50,000
% change year-on-year - +10.00% -

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Marketing in England over the 6 months to 26 January 2020.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 26 January 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -1 2,641 £57,500 -4.17% 424
South East -9 857 £47,500 +5.56% 186
North of England +10 590 £45,000 +2.27% 221
South West -18 508 £45,000 - 87
East of England +16 285 £47,500 +11.76% 103
North West -28 268 £45,000 - 116
Midlands -50 268 £41,500 -1.78% 120
Yorkshire +26 264 £42,500 +1.19% 78
West Midlands -3 163 £42,500 - 67
East Midlands -55 106 £40,000 - 52
North East +47 60 £47,500 +18.75% 27
South Coast - 2 £67,500 -
Marketing
UK

For the 6 months to 26 January 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 1,420 (27.47%) Agile Software Development
2 1,397 (27.02%) Finance
3 1,075 (20.79%) Digital Marketing
4 1,021 (19.75%) SQL
5 958 (18.53%) Business Intelligence
6 949 (18.36%) JavaScript
7 891 (17.23%) Analytics
8 828 (16.02%) Degree
9 824 (15.94%) HTML
10 722 (13.97%) CRM
11 709 (13.71%) CSS
12 679 (13.13%) Analytical Skills
13 649 (12.55%) Microsoft
14 640 (12.38%) Public Sector
15 634 (12.26%) Python
16 620 (11.99%) SAP
17 592 (11.45%) Telecoms
18 577 (11.16%) Salesforce.com
19 557 (10.77%) Manufacturing
20 548 (10.60%) Problem-Solving
21 542 (10.48%) User Experience
22 540 (10.44%) E-Commerce
23 539 (10.43%) Programme Management
24 508 (9.83%) Electronics
25 495 (9.57%) .NET
26 493 (9.54%) C#
27 485 (9.38%) Project Management
28 473 (9.15%) Azure
29 460 (8.90%) Retail
30 435 (8.41%) Java

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 281 (5.44%) CMS
2 147 (2.84%) WordPress
3 94 (1.82%) SAS
4 72 (1.39%) SharePoint
5 67 (1.30%) Adobe Experience Manager
6 61 (1.18%) Confluence
7 51 (0.99%) Apache Spark
8 49 (0.95%) Drupal
9 42 (0.81%) MS Exchange
10 41 (0.79%) Apache
11 39 (0.75%) Sitecore CMS
12 37 (0.72%) Elasticsearch
13 35 (0.68%) JBoss
14 30 (0.58%) IIS
15 28 (0.54%) Apache Solr
16 26 (0.50%) Tomcat
16 26 (0.50%) WebSphere
17 19 (0.37%) EPiServer
17 19 (0.37%) Skype for Business
18 18 (0.35%) Umbraco
Applications
1 254 (4.91%) Microsoft Excel
2 225 (4.35%) Microsoft Office
3 114 (2.21%) Microsoft PowerPoint
4 104 (2.01%) Photoshop
5 79 (1.53%) Sketch
6 71 (1.37%) Adobe Creative Suite
7 54 (1.04%) Adobe Illustrator
8 33 (0.64%) InDesign
9 32 (0.62%) InVision
10 26 (0.50%) Microsoft Project
11 25 (0.48%) Adobe After Effects
12 24 (0.46%) Adobe Premiere
13 23 (0.44%) MS Visio
14 22 (0.43%) Adobe XD
14 22 (0.43%) SPSS
15 10 (0.19%) Zeplin
16 8 (0.15%) Figma
17 7 (0.14%) Chatbot
17 7 (0.14%) Spreadsheet
18 5 (0.097%) Acrobat
Business Applications
1 100 (1.93%) Magento
2 83 (1.61%) Dynamics CRM
3 60 (1.16%) Adobe Campaign
4 35 (0.68%) SAP Hybris
5 31 (0.60%) Salesforce.com CRM
6 26 (0.50%) FastStats
7 24 (0.46%) Shopify
8 23 (0.44%) SDL Web 8
9 22 (0.43%) Payment Gateway
10 20 (0.39%) Eloqua
11 19 (0.37%) SAP CRM
12 13 (0.25%) Dynamics NAV
13 10 (0.19%) Distributed Ledger
13 10 (0.19%) NetSuite
13 10 (0.19%) Unica
14 9 (0.17%) Cognos Business Intelligence
15 8 (0.15%) Oracle CRM
15 8 (0.15%) WebTrends
16 7 (0.14%) FastStats PeopleStage
17 6 (0.12%) Oracle Applications
Cloud Services
1 473 (9.15%) Azure
2 430 (8.32%) SaaS
3 426 (8.24%) AWS
4 245 (4.74%) Google Analytics
5 212 (4.10%) Power Platform
6 150 (2.90%) GCP
7 148 (2.86%) Office 365
8 126 (2.44%) Salesforce Service Cloud
9 119 (2.30%) Salesforce Sales Cloud
10 92 (1.78%) Serverless
11 88 (1.70%) Cloud Computing
12 74 (1.43%) Adobe Analytics
13 72 (1.39%) PaaS
14 60 (1.16%) GitHub
15 50 (0.97%) Dynamics 365
16 49 (0.95%) AdWords
17 42 (0.81%) IaaS
18 39 (0.75%) AWS Lambda
19 38 (0.74%) Azure Functions
20 36 (0.70%) Google Tag Manager
Communications & Networking
1 106 (2.05%) Internet
2 70 (1.35%) Firewall
3 65 (1.26%) HTTP
4 50 (0.97%) DNS
4 50 (0.97%) TCP/IP
5 40 (0.77%) VoIP
6 34 (0.66%) WAN
7 31 (0.60%) Skype
8 28 (0.54%) LAN
8 28 (0.54%) Wireless
9 25 (0.48%) DHCP
9 25 (0.48%) SMS
10 23 (0.44%) VPN
11 21 (0.41%) Unified Communications
12 20 (0.39%) Network Security
12 20 (0.39%) VLAN
13 19 (0.37%) X.509
14 17 (0.33%) Intranet
14 17 (0.33%) SSL
15 14 (0.27%) SAN
Database & Business Intelligence
1 363 (7.02%) SQL Server
2 237 (4.58%) MySQL
3 211 (4.08%) Power BI
4 188 (3.64%) Big Data
5 137 (2.65%) Data Warehouse
6 113 (2.19%) PostgreSQL
7 97 (1.88%) NoSQL
8 90 (1.74%) Relational Database
9 88 (1.70%) MongoDB
10 83 (1.61%) SQL Server Integration Services
11 73 (1.41%) SQL Server Reporting Services
12 68 (1.32%) Data Mining
13 59 (1.14%) Hadoop
14 58 (1.12%) QlikView
15 55 (1.06%) Redis
16 50 (0.97%) Amazon Redshift
17 48 (0.93%) SQL Server Analysis Services
18 44 (0.85%) Looker
19 43 (0.83%) Azure SQL Database
20 41 (0.79%) BigQuery
Development Applications
1 300 (5.80%) Git (software)
2 179 (3.46%) JIRA
3 91 (1.76%) Jenkins
4 82 (1.59%) Visual Studio
5 67 (1.30%) Selenium
6 63 (1.22%) Team Foundation Server
7 55 (1.06%) gulp
8 53 (1.03%) Subversion
9 45 (0.87%) Grunt
10 42 (0.81%) JUnit
11 37 (0.72%) webpack
12 34 (0.66%) Visual Studio Team System
13 31 (0.60%) Axure RP
13 31 (0.60%) Bitbucket
14 27 (0.52%) Maven
15 26 (0.50%) PHPUnit
16 24 (0.46%) Atlassian Bamboo
16 24 (0.46%) JMeter
17 23 (0.44%) WebDriver
18 22 (0.43%) Cucumber
General
1 1,397 (27.02%) Finance
2 640 (12.38%) Public Sector
3 592 (11.45%) Telecoms
4 557 (10.77%) Manufacturing
5 508 (9.83%) Electronics
6 460 (8.90%) Retail
7 241 (4.66%) Advertising
8 154 (2.98%) Legal
9 113 (2.19%) Games
10 109 (2.11%) Banking
11 85 (1.64%) Law
12 68 (1.32%) Billing
13 53 (1.03%) Publishing
14 47 (0.91%) Automotive
15 44 (0.85%) Back Office
16 40 (0.77%) Brand Awareness
17 34 (0.66%) Front Office
18 33 (0.64%) French Language
19 24 (0.46%) Aerospace
20 23 (0.44%) German Language
Job Titles
1 1,205 (23.31%) Developer
2 620 (11.99%) Analyst
3 287 (5.55%) Architect
4 281 (5.44%) Consultant
5 209 (4.04%) .NET Developer
6 208 (4.02%) Product Manager
7 202 (3.91%) Senior Developer
8 191 (3.69%) Front End Developer (Client-Side Developer)
9 182 (3.52%) Designer
10 170 (3.29%) Marketing Manager
11 152 (2.94%) C# Developer
12 148 (2.86%) Business Analyst
13 143 (2.77%) Data Analyst
14 141 (2.73%) Junior
15 127 (2.46%) Java Developer
16 126 (2.44%) Project Manager
16 126 (2.44%) Senior Manager
17 125 (2.42%) Full Stack Developer
18 114 (2.21%) PHP Developer
19 106 (2.05%) Software Developer
Libraries, Frameworks & Software Standards
1 824 (15.94%) HTML
2 709 (13.71%) CSS
3 495 (9.57%) .NET
4 333 (6.44%) AngularJS
5 275 (5.32%) React
6 269 (5.20%) REST
7 262 (5.07%) jQuery
8 233 (4.51%) ASP.NET
9 217 (4.20%) HTML5
10 200 (3.87%) Web Services
11 179 (3.46%) CSS3
12 167 (3.23%) Node.js
13 154 (2.98%) SOAP
14 146 (2.82%) ASP.NET MVC
15 145 (2.80%) Sass
16 120 (2.32%) XML
17 114 (2.21%) .NET Core
18 110 (2.13%) JSON
19 102 (1.97%) Spring
20 100 (1.93%) Vue.js
Miscellaneous
1 679 (13.13%) Analytical Skills
2 542 (10.48%) User Experience
3 282 (5.45%) Social Media
4 208 (4.02%) Self-Motivation
5 192 (3.71%) Mobile App
6 138 (2.67%) Management Information System
7 119 (2.30%) Greenfield Project
8 105 (2.03%) Enterprise Software
9 98 (1.90%) Marketing Technology
10 94 (1.82%) Virtual Team
11 92 (1.78%) Algorithms
12 86 (1.66%) Blog
13 50 (0.97%) Data Centre
14 45 (0.87%) Digital Media
15 41 (0.79%) iPad
16 37 (0.72%) Graphic Design
17 34 (0.66%) Animation
18 32 (0.62%) Hybrid Cloud
19 31 (0.60%) Cloud Native
20 28 (0.54%) Public Cloud
Operating Systems
1 297 (5.74%) Linux
2 225 (4.35%) Windows
3 101 (1.95%) Unix
4 88 (1.70%) Android
5 80 (1.55%) Apple iOS
6 72 (1.39%) Windows 10
7 53 (1.03%) Windows Server
8 32 (0.62%) Mac OS X
9 26 (0.50%) Windows Server 2012
10 23 (0.44%) Solaris
10 23 (0.44%) Windows 7
11 21 (0.41%) Mac OS
12 19 (0.37%) CentOS
13 9 (0.17%) Ubuntu
14 8 (0.15%) Windows Vista
15 7 (0.14%) Debian
16 6 (0.12%) Windows 8
17 4 (0.077%) Embedded Linux
17 4 (0.077%) Red Hat Enterprise Linux
17 4 (0.077%) Windows Server 2008
Processes & Methodologies
1 1,420 (27.47%) Agile Software Development
2 1,075 (20.79%) Digital Marketing
3 958 (18.53%) Business Intelligence
4 891 (17.23%) Analytics
5 722 (13.97%) CRM
6 548 (10.60%) Problem-Solving
7 540 (10.44%) E-Commerce
8 539 (10.43%) Programme Management
9 485 (9.38%) Project Management
10 397 (7.68%) Scrum
11 377 (7.29%) Business Development
12 359 (6.94%) B2B
13 354 (6.85%) Decision-Making
14 311 (6.02%) DevOps
15 304 (5.88%) MVC
16 294 (5.69%) Computer Science
17 285 (5.51%) TDD
18 280 (5.42%) Presales
19 277 (5.36%) Stakeholder Management
20 271 (5.24%) Web Development
Programming Languages
1 1,021 (19.75%) SQL
2 949 (18.36%) JavaScript
3 634 (12.26%) Python
4 493 (9.54%) C#
5 435 (8.41%) Java
6 365 (7.06%) PHP
7 178 (3.44%) R
8 135 (2.61%) C
9 107 (2.07%) C++
10 89 (1.72%) T-SQL
11 85 (1.64%) Apex Code
12 79 (1.53%) Bash Shell
13 77 (1.49%) TypeScript
14 71 (1.37%) Go
14 71 (1.37%) Ruby
15 54 (1.04%) PowerShell
16 45 (0.87%) Shell Script
17 36 (0.70%) ES6
18 33 (0.64%) PL/SQL
19 30 (0.58%) VBA
Qualifications
1 828 (16.02%) Degree
2 149 (2.88%) Security Cleared
3 115 (2.22%) SC Cleared
4 102 (1.97%) Computer Science Degree
5 61 (1.18%) Master's Degree
6 49 (0.95%) DV Cleared
7 41 (0.79%) Numerate Degree
8 34 (0.66%) Cisco Certification
9 32 (0.62%) CISSP
10 30 (0.58%) CISM
11 29 (0.56%) CESG Certified Professional
11 29 (0.56%) PhD
12 24 (0.46%) DBS Check
12 24 (0.46%) MBA
12 24 (0.46%) Microsoft Certification
13 23 (0.44%) CCNP
14 22 (0.43%) CFA
14 22 (0.43%) CIMA
15 18 (0.35%) SANS
16 17 (0.33%) ISTQB
Quality Assurance & Compliance
1 273 (5.28%) QA
2 83 (1.61%) GDPR
3 51 (0.99%) Data Quality
4 44 (0.85%) SLA
5 27 (0.52%) ISO/IEC 27001
5 27 (0.52%) PMO
6 22 (0.43%) Actionable Recommendations
7 17 (0.33%) PCI DSS
8 14 (0.27%) ISO/IEC 20000
9 11 (0.21%) ISO/IEC 15288
10 10 (0.19%) HMG Security Policy Framework
10 10 (0.19%) WCAG
11 8 (0.15%) GMP
11 8 (0.15%) RMADS
12 7 (0.14%) Cyber Essentials
13 6 (0.12%) ISO 26262
13 6 (0.12%) NIST
14 5 (0.097%) ISO 22301
15 4 (0.077%) FATCA
15 4 (0.077%) ISO 20022
System Software
1 195 (3.77%) Docker
2 152 (2.94%) Active Directory
3 74 (1.43%) VMware Infrastructure
4 34 (0.66%) Hyper-V
5 20 (0.39%) XenApp
6 16 (0.31%) vSphere
7 14 (0.27%) Microsoft App-V
7 14 (0.27%) VMware ESXi
8 13 (0.25%) Firmware
9 12 (0.23%) Virtual Desktop
9 12 (0.23%) XenDesktop
10 10 (0.19%) Virtual Machines
11 5 (0.097%) BitLocker
12 4 (0.077%) Apache ZooKeeper
12 4 (0.077%) etcd
13 3 (0.058%) HDFS
13 3 (0.058%) Terminal Services
13 3 (0.058%) VirtualBox
14 2 (0.039%) Apache Flume
14 2 (0.039%) vCloud
Systems Management
1 99 (1.91%) Kubernetes
2 43 (0.83%) Terraform
3 40 (0.77%) Opscode Chef
4 36 (0.70%) Ansible
5 30 (0.58%) SCCM
6 27 (0.52%) Puppet
7 21 (0.41%) Nagios
8 19 (0.37%) Mesos
9 17 (0.33%) AirWatch
10 14 (0.27%) Microsoft Data Protection Manager
10 14 (0.27%) Microsoft Intune
10 14 (0.27%) SCOM
10 14 (0.27%) SCOrch
10 14 (0.27%) WSUS
11 13 (0.25%) Consul
11 13 (0.25%) HP Quality Center
12 11 (0.21%) Kibana
13 10 (0.19%) Docker Swarm
13 10 (0.19%) logstash
13 10 (0.19%) Packer
Vendors
1 649 (12.55%) Microsoft
2 620 (11.99%) SAP
3 577 (11.16%) Salesforce.com
4 423 (8.18%) Google
5 380 (7.35%) Adobe
6 249 (4.82%) Tableau
7 197 (3.81%) Oracle
8 128 (2.48%) Pardot
9 125 (2.42%) Salesforce Marketing Cloud
10 112 (2.17%) VMware
11 104 (2.01%) IBM
12 76 (1.47%) Cisco
13 65 (1.26%) hybris
14 59 (1.14%) Sitecore
15 57 (1.10%) Facebook
16 53 (1.03%) Marketo
17 42 (0.81%) Apple
18 38 (0.74%) Dell
18 38 (0.74%) MuleSoft
19 37 (0.72%) Citrix