Period
to 21 September 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 September 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
21 Sep 2018
Same period 2017 Same period 2016
Rank 52 43 50
Rank change year-on-year -9 +7 -9
Permanent jobs citing Marketing 7,817 9,703 9,793
As % of all permanent IT jobs advertised in England 5.00% 5.85% 5.34%
As % of the General category 12.06% 13.21% 12.29%
Number of salaries quoted 5,983 7,500 8,176
England median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - +5.88%
10th Percentile £26,250 £26,000 £26,250
90th Percentile £82,500 £80,000 £82,500
UK median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 64,844 73,438 79,685
As % of all permanent IT jobs advertised in England 41.52% 44.27% 43.42%
Number of salaries quoted 50,192 53,784 66,165
England median annual salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00% -
10th Percentile £30,000 £29,000 £28,750
90th Percentile £87,500 £85,000 £83,750
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Marketing in England over the 6 months to 21 September 2018.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 21 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -8 3,664 £57,500 +4.55% 613
South East -11 1,403 £45,000 +5.88% 265
North of England -5 927 £40,000 +6.67% 287
South West -14 742 £45,000 - 152
Midlands -18 561 £38,500 +6.94% 124
North West -10 505 £42,500 +13.33% 168
East of England -5 475 £40,000 +14.29% 130
Yorkshire +10 391 £37,500 +4.17% 98
West Midlands -6 389 £40,000 +14.29% 79
East Midlands -43 166 £35,000 -12.50% 45
North East -68 31 £37,500 -6.25% 21
Marketing
UK

For the 6 months to 21 September 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 2,203 (28.18%) Agile Software Development
2 2,096 (26.81%) Finance
3 1,868 (23.90%) Digital Marketing
4 1,546 (19.78%) HTML
5 1,427 (18.26%) Degree
6 1,395 (17.85%) JavaScript
7 1,385 (17.72%) Analytics
8 1,314 (16.81%) SQL
9 1,231 (15.75%) CSS
10 1,092 (13.97%) CRM
11 1,049 (13.42%) Business Intelligence
12 1,021 (13.06%) E-Commerce
12 1,021 (13.06%) Analytical Skills
13 1,011 (12.93%) Microsoft
14 915 (11.71%) User Experience
15 902 (11.54%) Telecoms
16 899 (11.50%) .NET
17 867 (11.09%) Retail
18 864 (11.05%) C#
19 846 (10.82%) SAP
20 842 (10.77%) SQL Server
21 808 (10.34%) Problem-Solving
22 806 (10.31%) Project Management
23 730 (9.34%) Programme Management
24 724 (9.26%) Google
25 723 (9.25%) Manufacturing
26 704 (9.01%) Salesforce.com
27 650 (8.32%) Electronics
28 646 (8.26%) Scrum
29 636 (8.14%) Adobe

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 583 (7.46%) CMS
2 273 (3.49%) WordPress
3 161 (2.06%) SAS
3 161 (2.06%) Sitecore CMS
4 110 (1.41%) Apache Spark
5 108 (1.38%) SharePoint
6 98 (1.25%) Apache
7 93 (1.19%) EPiServer
8 81 (1.04%) Adobe Experience Manager
9 74 (0.95%) Drupal
10 73 (0.93%) Confluence
10 73 (0.93%) Umbraco
11 57 (0.73%) IIS
12 54 (0.69%) MS Exchange
13 45 (0.58%) Apache Solr
14 43 (0.55%) Elasticsearch
15 41 (0.52%) Tomcat
16 28 (0.36%) Skype for Business
17 23 (0.29%) Exchange Server 2013
17 23 (0.29%) JBoss
Applications
1 409 (5.23%) Microsoft Excel
2 292 (3.74%) Microsoft Office
3 272 (3.48%) Photoshop
4 216 (2.76%) Microsoft PowerPoint
5 161 (2.06%) Adobe Illustrator
6 87 (1.11%) Adobe Creative Suite
7 63 (0.81%) InVision
8 61 (0.78%) InDesign
9 55 (0.70%) MS Visio
10 47 (0.60%) Microsoft Project
11 40 (0.51%) OmniGraffle
11 40 (0.51%) SPSS
12 31 (0.40%) Spreadsheet
13 21 (0.27%) Adobe After Effects
14 14 (0.18%) Chatbot
14 14 (0.18%) CorelDRAW
15 13 (0.17%) Adobe Premiere
16 10 (0.13%) Acrobat
16 10 (0.13%) AutoCAD
17 7 (0.090%) FrameMaker
Business Applications
1 126 (1.61%) Eloqua
2 106 (1.36%) Dynamics CRM
3 105 (1.34%) Magento
4 102 (1.30%) Salesforce.com CRM
5 69 (0.88%) SAP Hybris
6 66 (0.84%) Adobe Campaign
7 61 (0.78%) Dynamics AX
8 33 (0.42%) NetSuite
9 22 (0.28%) Unica
10 19 (0.24%) Dynamics NAV
10 19 (0.24%) FastStats
10 19 (0.24%) Payment Gateway
11 18 (0.23%) Cognos Business Intelligence
12 17 (0.22%) Shopify
13 13 (0.17%) Cognos TM1
14 10 (0.13%) SDL Web 8
15 9 (0.12%) BASE24
16 8 (0.10%) Oracle Receivables
16 8 (0.10%) Remedy ITSM
16 8 (0.10%) SAP CRM
Cloud Services
1 549 (7.02%) Amazon AWS
2 546 (6.98%) Microsoft Azure
3 393 (5.03%) SaaS
4 392 (5.01%) Google Analytics
5 155 (1.98%) AdWords
6 127 (1.62%) Office 365
7 118 (1.51%) PaaS
8 117 (1.50%) Adobe Analytics
9 114 (1.46%) IaaS
10 106 (1.36%) Google Cloud Platform
11 97 (1.24%) Salesforce Service Cloud
12 81 (1.04%) Serverless
13 80 (1.02%) Adobe Creative Cloud
14 72 (0.92%) npm
15 69 (0.88%) Dynamics 365
16 62 (0.79%) GitHub
17 55 (0.70%) Cloud Computing
18 48 (0.61%) Salesforce Sales Cloud
19 46 (0.59%) Google Tag Manager
20 43 (0.55%) Amazon EC2
Communications & Networking
1 170 (2.17%) Internet
2 78 (1.00%) DNS
3 66 (0.84%) WAN
4 61 (0.78%) SMS
5 60 (0.77%) SAN
6 55 (0.70%) Firewall
6 55 (0.70%) HTTP
7 54 (0.69%) TCP/IP
8 50 (0.64%) VPN
9 45 (0.58%) Skype
10 40 (0.51%) DHCP
11 32 (0.41%) Broadband
11 32 (0.41%) Wi-Fi
12 31 (0.40%) Intranet
13 27 (0.35%) LAN
14 26 (0.33%) VLAN
15 25 (0.32%) Ethernet
15 25 (0.32%) VoIP
16 24 (0.31%) SSL
17 21 (0.27%) Network Security
Database & Business Intelligence
1 842 (10.77%) SQL Server
2 377 (4.82%) MySQL
3 357 (4.57%) Big Data
4 250 (3.20%) NoSQL
5 234 (2.99%) Data Warehouse
6 219 (2.80%) Relational Database
7 200 (2.56%) Hadoop
8 188 (2.41%) SQL Server 2016
9 169 (2.16%) MongoDB
9 169 (2.16%) SQL Server Reporting Services
10 164 (2.10%) Power BI
11 162 (2.07%) SQL Server Integration Services
12 81 (1.04%) SQL Server Analysis Services
13 74 (0.95%) Data Mining
14 68 (0.87%) Apache Hive
15 62 (0.79%) Couchbase
16 59 (0.75%) PostgreSQL
17 55 (0.70%) RDBMS
18 54 (0.69%) Apache Cassandra
19 52 (0.67%) Azure SQL Database
Development Applications
1 474 (6.06%) Git (software)
2 256 (3.27%) JIRA
3 178 (2.28%) Selenium
4 174 (2.23%) Visual Studio
5 144 (1.84%) Team Foundation Server
6 142 (1.82%) Jenkins
7 129 (1.65%) gulp
8 116 (1.48%) TeamCity
9 78 (1.00%) Subversion
10 69 (0.88%) Cucumber
11 65 (0.83%) Protractor
12 64 (0.82%) Octopus Deploy
13 62 (0.79%) Grunt
14 59 (0.75%) Bower
15 51 (0.65%) Dreamweaver
16 50 (0.64%) JUnit
16 50 (0.64%) Mocha
17 49 (0.63%) Karma Test Runner
17 49 (0.63%) Sinon.JS
18 40 (0.51%) Visual Studio Team System
General
1 2,096 (26.81%) Finance
2 902 (11.54%) Telecoms
3 867 (11.09%) Retail
4 723 (9.25%) Manufacturing
5 650 (8.32%) Electronics
6 585 (7.48%) Advertising
7 267 (3.42%) Banking
8 229 (2.93%) Legal
9 183 (2.34%) Games
10 132 (1.69%) Publishing
11 91 (1.16%) Back Office
12 68 (0.87%) Law
13 65 (0.83%) Automotive
13 65 (0.83%) German Language
14 61 (0.78%) Brand Awareness
15 52 (0.67%) Investment Banking
16 46 (0.59%) Corporate Banking
17 45 (0.58%) Financial Institution
18 40 (0.51%) Billing
19 38 (0.49%) Front Office
Job Titles
1 1,737 (22.22%) Developer
2 862 (11.03%) Analyst
3 471 (6.03%) .NET Developer
4 456 (5.83%) Consultant
5 390 (4.99%) Architect
6 348 (4.45%) Product Manager
7 328 (4.20%) Designer
8 285 (3.65%) C# Developer
9 269 (3.44%) Marketing Manager
10 258 (3.30%) Project Manager
11 253 (3.24%) Business Analyst
12 238 (3.04%) PHP Developer
13 220 (2.81%) Junior
14 208 (2.66%) Data Analyst
15 206 (2.64%) C# .NET Developer
15 206 (2.64%) Software Developer
16 194 (2.48%) Senior Developer
17 192 (2.46%) Senior Manager
18 190 (2.43%) Solutions Architect
19 183 (2.34%) Web Developer
Libraries, Frameworks & Software Standards
1 1,546 (19.78%) HTML
2 1,231 (15.75%) CSS
3 899 (11.50%) .NET
4 527 (6.74%) jQuery
5 526 (6.73%) ASP.NET
6 483 (6.18%) HTML5
7 476 (6.09%) AngularJS
8 356 (4.55%) RESTful
9 345 (4.41%) CSS3
10 336 (4.30%) ASP.NET MVC
11 328 (4.20%) Web Services
12 282 (3.61%) React
13 260 (3.33%) ASP.NET Web API
14 257 (3.29%) XML
15 228 (2.92%) Node.js
15 228 (2.92%) Sass
16 213 (2.72%) Twitter Bootstrap
17 162 (2.07%) .NET Framework
18 159 (2.03%) REST
19 154 (1.97%) Spring
Miscellaneous
1 1,021 (13.06%) Analytical Skills
2 915 (11.71%) User Experience
3 565 (7.23%) Social Media
4 337 (4.31%) Computer Science
5 325 (4.16%) Self-Motivation
6 285 (3.65%) Mobile App
7 218 (2.79%) Management Information System
8 186 (2.38%) Virtual Team
9 180 (2.30%) Greenfield Project
10 154 (1.97%) Fintech
11 116 (1.48%) Marketing Technology
12 114 (1.46%) Enterprise Software
13 107 (1.37%) Blog
14 100 (1.28%) Algorithms
15 93 (1.19%) Data Centre
16 89 (1.14%) Graphic Design
17 87 (1.11%) FMCG
18 85 (1.09%) Cloud Native
19 67 (0.86%) Driving Licence
20 63 (0.81%) Digital Media
Operating Systems
1 464 (5.94%) Linux
2 439 (5.62%) Windows
3 124 (1.59%) Windows Server
4 115 (1.47%) Apple iOS
5 112 (1.43%) Android
6 64 (0.82%) Unix
7 58 (0.74%) Windows Server 2012
8 54 (0.69%) Windows Server 2008
9 49 (0.63%) Windows 7
10 45 (0.58%) Windows 10
11 35 (0.45%) CentOS
11 35 (0.45%) Red Hat Enterprise Linux
12 18 (0.23%) Mac OS X
13 17 (0.22%) Ubuntu
14 15 (0.19%) Mac OS
15 14 (0.18%) Solaris
16 9 (0.12%) Debian
16 9 (0.12%) Embedded Linux
16 9 (0.12%) VMS
16 9 (0.12%) Windows 8
Processes & Methodologies
1 2,203 (28.18%) Agile Software Development
2 1,868 (23.90%) Digital Marketing
3 1,385 (17.72%) Analytics
4 1,092 (13.97%) CRM
5 1,049 (13.42%) Business Intelligence
6 1,021 (13.06%) E-Commerce
7 808 (10.34%) Problem-Solving
8 806 (10.31%) Project Management
9 730 (9.34%) Programme Management
10 646 (8.26%) Scrum
11 628 (8.03%) MVC
12 574 (7.34%) SEO
13 556 (7.11%) Web Development
14 504 (6.45%) Business Development
15 502 (6.42%) TDD
16 500 (6.40%) Software Engineering
17 462 (5.91%) Presales
18 451 (5.77%) Product Management
19 449 (5.74%) Stakeholder Management
20 435 (5.56%) DevOps
Programming Languages
1 1,395 (17.85%) JavaScript
2 1,314 (16.81%) SQL
3 864 (11.05%) C#
4 589 (7.53%) Java
5 564 (7.22%) Python
6 517 (6.61%) PHP
7 218 (2.79%) T-SQL
8 188 (2.41%) C++
9 159 (2.03%) R
10 146 (1.87%) Ruby
11 141 (1.80%) C
12 132 (1.69%) Apex Code
13 109 (1.39%) Go
14 95 (1.22%) PowerShell
15 74 (0.95%) Perl
16 73 (0.93%) Bash Shell
17 67 (0.86%) VBA
18 53 (0.68%) Scala
19 51 (0.65%) Shell Script
20 48 (0.61%) PL/SQL
Qualifications
1 1,427 (18.26%) Degree
2 195 (2.49%) Computer Science Degree
3 129 (1.65%) Security Cleared
4 110 (1.41%) Master's Degree
5 90 (1.15%) SC Cleared
6 59 (0.75%) Microsoft Certification
7 56 (0.72%) Numerate Degree
8 55 (0.70%) PMI Certification
9 49 (0.63%) SAFe Agilist
10 48 (0.61%) PhD
11 37 (0.47%) DV Cleared
12 31 (0.40%) MBA
13 30 (0.38%) PMP
14 29 (0.37%) Cisco Certification
14 29 (0.37%) MCSE
15 24 (0.31%) ISEB
16 19 (0.24%) MCSA
17 18 (0.23%) CIMA
17 18 (0.23%) PRINCE2 Practitioner
18 17 (0.22%) CCNP
Quality Assurance & Compliance
1 430 (5.50%) QA
2 110 (1.41%) GDPR
3 95 (1.22%) Data Quality
4 92 (1.18%) PMO
5 60 (0.77%) SLA
6 48 (0.61%) ISO/IEC 27001
7 35 (0.45%) PCI DSS
8 33 (0.42%) GCP
9 23 (0.29%) COBIT
10 10 (0.13%) Disclosure Scotland
10 10 (0.13%) ISO 9001
11 8 (0.10%) Actionable Recommendations
12 7 (0.090%) Government Security Classifications
12 7 (0.090%) ISO 9000
12 7 (0.090%) PSD2
13 6 (0.077%) Sarbanes-Oxley
14 5 (0.064%) Cyber Essentials
14 5 (0.064%) HL7
14 5 (0.064%) ISO/IEC 15288
15 3 (0.038%) IFRS
System Software
1 205 (2.62%) Active Directory
2 196 (2.51%) Docker
3 90 (1.15%) VMware Infrastructure
4 35 (0.45%) Virtual Machines
5 30 (0.38%) Hyper-V
6 27 (0.35%) Virtual Desktop
7 25 (0.32%) Firmware
8 21 (0.27%) VMware ESXi
9 18 (0.23%) Apache Flume
9 18 (0.23%) HDFS
10 11 (0.14%) Varnish
10 11 (0.14%) vSphere
11 10 (0.13%) XenApp
11 10 (0.13%) XenDesktop
12 8 (0.10%) Terminal Services
13 6 (0.077%) Microsoft App-V
13 6 (0.077%) VirtualBox
14 5 (0.064%) VMware Workstation
15 4 (0.051%) Snort
15 4 (0.051%) Terminal Server
Systems Management
1 114 (1.46%) Kubernetes
2 90 (1.15%) Puppet
3 88 (1.13%) Ansible
4 63 (0.81%) Opscode Chef
5 47 (0.60%) Terraform
6 33 (0.42%) SCCM
7 29 (0.37%) Nagios
8 18 (0.23%) Salt
9 16 (0.20%) Oozie
9 16 (0.20%) Packer
9 16 (0.20%) Single Sign-On
10 15 (0.19%) Grafana
10 15 (0.19%) WSUS
11 13 (0.17%) ZABBIX
12 12 (0.15%) Consul
13 11 (0.14%) Docker Swarm
13 11 (0.14%) Kibana
13 11 (0.14%) vCenter Server
14 10 (0.13%) Microsoft Clustering
14 10 (0.13%) Microsoft Intune
Vendors
1 1,011 (12.93%) Microsoft
2 846 (10.82%) SAP
3 724 (9.26%) Google
4 704 (9.01%) Salesforce.com
5 636 (8.14%) Adobe
6 373 (4.77%) Oracle
7 227 (2.90%) Tableau
8 226 (2.89%) Facebook
9 192 (2.46%) Salesforce Marketing Cloud
10 183 (2.34%) Sitecore
11 159 (2.03%) Twitter
12 153 (1.96%) Marketo
13 134 (1.71%) VMware
14 115 (1.47%) Pardot
15 95 (1.22%) hybris
16 77 (0.99%) Cisco
17 74 (0.95%) IBM
17 74 (0.95%) Informatica
18 68 (0.87%) Alias
19 59 (0.75%) Citrix