Period
to 22 January 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 January 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 54 48 45
Rank change year-on-year -6 -3 -4
Permanent jobs citing Marketing 8,254 8,710 10,728
As % of all permanent IT jobs advertised in England 5.08% 5.29% 5.47%
As % of the General category 11.83% 12.47% 12.23%
Number of salaries quoted 6,514 7,030 8,714
England median annual salary £45,000 £45,000 £45,000
10th Percentile £26,250 £26,250 £25,750
90th Percentile £82,500 £83,075 £80,000
UK median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 69,774 69,845 87,684
As % of all permanent IT jobs advertised in England 42.96% 42.38% 44.70%
Number of salaries quoted 53,508 56,977 71,671
England median annual salary £52,500 £52,000 £50,000
Median salary % change year-on-year +0.96% +4.00% -
10th Percentile £30,000 £29,000 £28,750
90th Percentile £85,000 £85,000 £82,500
UK median annual salary £51,500 £50,000 £50,000
% change year-on-year +3.00% - -

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Marketing in England over the 6 months to 22 January 2018.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -11 3,927 £55,000 +4.76% 808
South East -9 1,455 £42,500 -5.56% 303
North of England +1 974 £37,500 - 374
Midlands +15 747 £35,000 -6.67% 176
South West -1 560 £47,250 +11.18% 139
East of England +12 537 £40,000 -3.61% 176
North West -17 531 £37,500 - 228
West Midlands +16 526 £32,500 -13.33% 113
Yorkshire +10 372 £35,000 -2.78% 123
East Midlands -2 223 £37,500 -6.25% 62
North East +5 71 £35,000 -12.50% 23
Marketing
UK

For the 6 months to 22 January 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Marketing.

1 2,261 (27.39%) Finance
2 2,171 (26.30%) Agile Software Development
3 2,109 (25.55%) Digital Marketing
4 1,714 (20.77%) HTML
5 1,610 (19.51%) Analytics
6 1,600 (19.38%) JavaScript
7 1,461 (17.70%) CSS
8 1,416 (17.16%) Business Intelligence
9 1,405 (17.02%) Degree
10 1,313 (15.91%) SQL
11 1,111 (13.46%) CRM
12 1,098 (13.30%) Telecoms
13 1,068 (12.94%) Analytical Skills
14 989 (11.98%) SAP
15 984 (11.92%) .NET
16 982 (11.90%) C#
17 976 (11.82%) E-Commerce
18 925 (11.21%) Programme Management
19 924 (11.19%) Manufacturing
20 921 (11.16%) Retail
21 910 (11.02%) Google
22 891 (10.79%) Microsoft
23 888 (10.76%) User Experience
24 866 (10.49%) Electronics
25 834 (10.10%) MVC
26 808 (9.79%) SQL Server
27 800 (9.69%) Scrum
28 789 (9.56%) Project Management
29 756 (9.16%) SEO
30 749 (9.07%) Social Media

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 533 (6.46%) CMS
2 292 (3.54%) WordPress
3 189 (2.29%) SAS
4 153 (1.85%) Apache Spark
5 112 (1.36%) SharePoint
6 103 (1.25%) Apache
7 99 (1.20%) IIS
8 91 (1.10%) Confluence
9 88 (1.07%) Drupal
10 86 (1.04%) Tomcat
11 83 (1.01%) Umbraco
12 81 (0.98%) Elasticsearch
13 73 (0.88%) Sitecore CMS
14 63 (0.76%) EPiServer
15 53 (0.64%) JBoss
16 52 (0.63%) Mule
17 44 (0.53%) Mule ESB
18 40 (0.48%) nginx
19 39 (0.47%) Adobe Experience Manager
20 32 (0.39%) MS Exchange
Applications
1 584 (7.08%) Microsoft Excel
2 353 (4.28%) Photoshop
3 330 (4.00%) Microsoft Office
4 206 (2.50%) Adobe Illustrator
5 204 (2.47%) Microsoft PowerPoint
6 139 (1.68%) Adobe Creative Suite
7 74 (0.90%) InDesign
8 73 (0.88%) MS Visio
9 43 (0.52%) SPSS
10 40 (0.48%) Microsoft Project
11 32 (0.39%) Spreadsheet
12 29 (0.35%) InVision
13 28 (0.34%) Adobe After Effects
14 22 (0.27%) Adobe Premiere
15 12 (0.15%) S-PLUS
16 7 (0.085%) OmniGraffle
17 6 (0.073%) XMetaL
18 5 (0.061%) FileZilla
18 5 (0.061%) FrameMaker
18 5 (0.061%) UXPin
Business Applications
1 143 (1.73%) Dynamics CRM
2 137 (1.66%) Magento
3 111 (1.34%) Eloqua
4 106 (1.28%) Salesforce.com CRM
5 82 (0.99%) Adobe Campaign
6 59 (0.71%) SAP Hybris
7 41 (0.50%) NetSuite
8 40 (0.48%) Payment Gateway
9 31 (0.38%) WebTrends
10 28 (0.34%) Shopify
11 24 (0.29%) SAP S/4HANA
12 23 (0.28%) Dynamics AX
13 21 (0.25%) Unica
14 18 (0.22%) Dynamics NAV
15 14 (0.17%) Social Studio
16 13 (0.16%) Raiser's Edge
17 12 (0.15%) SAP CRM
18 11 (0.13%) FastStats
18 11 (0.13%) Oracle CRM
18 11 (0.13%) Workfront
Cloud Services
1 535 (6.48%) Amazon AWS
2 516 (6.25%) Google Analytics
2 516 (6.25%) SaaS
3 354 (4.29%) Microsoft Azure
4 220 (2.67%) AdWords
5 114 (1.38%) Adobe Analytics
6 111 (1.34%) PaaS
7 104 (1.26%) Office 365
8 79 (0.96%) Google Cloud Platform
9 76 (0.92%) IaaS
10 70 (0.85%) GitHub
11 69 (0.84%) Salesforce Service Cloud
12 65 (0.79%) Amazon EC2
13 59 (0.71%) Salesforce Sales Cloud
14 55 (0.67%) Cloud Computing
15 46 (0.56%) MailChimp
16 45 (0.55%) Adobe Creative Cloud
17 43 (0.52%) Google Tag Manager
18 37 (0.45%) npm
19 36 (0.44%) Dynamics 365
Communications & Networking
1 209 (2.53%) Internet
2 114 (1.38%) Firewall
3 100 (1.21%) HTTP
4 70 (0.85%) SMS
5 61 (0.74%) LAN
6 59 (0.71%) DNS
7 58 (0.70%) VPN
8 57 (0.69%) WAN
9 51 (0.62%) TCP/IP
10 47 (0.57%) Wireless
11 40 (0.48%) Intranet
11 40 (0.48%) SAN
12 36 (0.44%) Network Security
13 35 (0.42%) SSL
14 34 (0.41%) Broadband
15 29 (0.35%) Skype
16 27 (0.33%) Ethernet
16 27 (0.33%) VoIP
17 22 (0.27%) MPLS
17 22 (0.27%) Unified Communications
Database & Business Intelligence
1 808 (9.79%) SQL Server
2 465 (5.63%) MySQL
3 369 (4.47%) Big Data
4 297 (3.60%) NoSQL
5 233 (2.82%) Data Warehouse
6 211 (2.56%) Hadoop
7 199 (2.41%) MongoDB
8 190 (2.30%) SQL Server 2016
9 176 (2.13%) SQL Server Reporting Services
10 160 (1.94%) SQL Server Integration Services
11 136 (1.65%) Relational Database
12 135 (1.64%) SQL Server 2014
13 119 (1.44%) SQL Server Analysis Services
14 113 (1.37%) Power BI
15 100 (1.21%) PostgreSQL
16 95 (1.15%) Amazon DynamoDB
17 82 (0.99%) QlikView
18 75 (0.91%) Data Mining
19 64 (0.78%) SQL Server 2012
20 58 (0.70%) SQL Server 2008
Development Applications
1 578 (7.00%) Git (software)
2 300 (3.63%) JIRA
3 171 (2.07%) Jenkins
4 133 (1.61%) Visual Studio
5 132 (1.60%) Selenium
6 89 (1.08%) JUnit
7 88 (1.07%) gulp
8 81 (0.98%) Subversion
9 77 (0.93%) NUnit
10 73 (0.88%) Cucumber
11 67 (0.81%) Maven
11 67 (0.81%) MSTest
12 56 (0.68%) Grunt
12 56 (0.68%) Team Foundation Server
13 54 (0.65%) TeamCity
14 44 (0.53%) Atlassian Bamboo
14 44 (0.53%) IntelliJ
14 44 (0.53%) Moq
15 42 (0.51%) Vagrant
16 41 (0.50%) Rhino Mocks
General
1 2,261 (27.39%) Finance
2 1,098 (13.30%) Telecoms
3 924 (11.19%) Manufacturing
4 921 (11.16%) Retail
5 866 (10.49%) Electronics
6 682 (8.26%) Advertising
7 411 (4.98%) Banking
8 258 (3.13%) Legal
9 255 (3.09%) Games
10 112 (1.36%) Publishing
11 107 (1.30%) Back Office
12 105 (1.27%) Automotive
13 74 (0.90%) Law
14 67 (0.81%) Billing
15 54 (0.65%) Front Office
16 53 (0.64%) Pharmaceutical
17 48 (0.58%) Brand Awareness
18 44 (0.53%) Financial Institution
19 42 (0.51%) Digital Economy
20 39 (0.47%) German Language
Job Titles
1 2,152 (26.07%) Developer
2 972 (11.78%) Analyst
3 549 (6.65%) .NET Developer
4 399 (4.83%) C# Developer
5 376 (4.56%) Consultant
6 367 (4.45%) Marketing Manager
7 354 (4.29%) Product Manager
8 351 (4.25%) Front End Developer (Client-Side Developer)
9 321 (3.89%) Business Analyst
10 315 (3.82%) Senior Developer
11 306 (3.71%) Project Manager
12 285 (3.45%) Designer
13 283 (3.43%) Junior
14 275 (3.33%) C# .NET Developer
15 273 (3.31%) PHP Developer
16 272 (3.30%) Architect
17 265 (3.21%) Web Developer
18 245 (2.97%) JavaScript Developer
19 243 (2.94%) Account Manager
20 235 (2.85%) Java Developer
Libraries, Frameworks & Software Standards
1 1,714 (20.77%) HTML
2 1,461 (17.70%) CSS
3 984 (11.92%) .NET
4 701 (8.49%) jQuery
5 605 (7.33%) ASP.NET
6 595 (7.21%) HTML5
7 531 (6.43%) AngularJS
8 456 (5.52%) ASP.NET MVC
9 376 (4.56%) RESTful
10 361 (4.37%) CSS3
11 338 (4.09%) Web Services
12 337 (4.08%) ASP.NET Web API
13 303 (3.67%) Sass
13 303 (3.67%) XML
14 288 (3.49%) Node.js
15 279 (3.38%) REST
16 248 (3.00%) JSON
17 226 (2.74%) React
18 207 (2.51%) Twitter Bootstrap
19 197 (2.39%) Spring
Miscellaneous
1 1,068 (12.94%) Analytical Skills
2 888 (10.76%) User Experience
3 749 (9.07%) Social Media
4 439 (5.32%) Computer Science
5 301 (3.65%) Mobile App
6 181 (2.19%) Fintech
7 179 (2.17%) Management Information System
8 173 (2.10%) Algorithms
9 156 (1.89%) Blog
10 153 (1.85%) Greenfield Project
11 132 (1.60%) Graphic Design
12 113 (1.37%) Data Centre
13 105 (1.27%) Enterprise Software
14 102 (1.24%) Digital Media
15 98 (1.19%) Marketing Technology
16 85 (1.03%) Virtual Team
17 80 (0.97%) Tandem
18 76 (0.92%) Data Structures
19 70 (0.85%) NHS
20 60 (0.73%) FMCG
Operating Systems
1 583 (7.06%) Linux
2 429 (5.20%) Windows
3 150 (1.82%) Apple iOS
4 126 (1.53%) Android
5 123 (1.49%) Unix
6 119 (1.44%) Windows Server
7 47 (0.57%) Windows 7
8 45 (0.55%) Windows Server 2012
9 43 (0.52%) Windows 10
10 41 (0.50%) Windows Server 2008
11 29 (0.35%) CentOS
12 28 (0.34%) Mac OS X
13 25 (0.30%) Debian
14 21 (0.25%) Ubuntu
15 13 (0.16%) Windows 8
16 11 (0.13%) Red Hat Enterprise Linux
17 9 (0.11%) Solaris
17 9 (0.11%) Windows Vista
18 8 (0.097%) FreeBSD
19 7 (0.085%) VMS
Processes & Methodologies
1 2,171 (26.30%) Agile Software Development
2 2,109 (25.55%) Digital Marketing
3 1,610 (19.51%) Analytics
4 1,416 (17.16%) Business Intelligence
5 1,111 (13.46%) CRM
6 976 (11.82%) E-Commerce
7 925 (11.21%) Programme Management
8 834 (10.10%) MVC
9 800 (9.69%) Scrum
10 789 (9.56%) Project Management
11 756 (9.16%) SEO
12 688 (8.34%) TDD
13 667 (8.08%) Web Development
14 552 (6.69%) Business Development
15 484 (5.86%) Stakeholder Management
16 482 (5.84%) B2B
17 451 (5.46%) Front End Development
18 428 (5.19%) Product Management
19 413 (5.00%) BDD
20 396 (4.80%) Continuous Integration
Programming Languages
1 1,600 (19.38%) JavaScript
2 1,313 (15.91%) SQL
3 982 (11.90%) C#
4 727 (8.81%) PHP
5 726 (8.80%) Java
6 621 (7.52%) Python
7 206 (2.50%) Ruby
8 191 (2.31%) C++
8 191 (2.31%) R
9 171 (2.07%) T-SQL
10 132 (1.60%) VBA
11 121 (1.47%) C
12 91 (1.10%) Bash Shell
12 91 (1.10%) ES6
13 83 (1.01%) Scala
14 77 (0.93%) Go
15 67 (0.81%) Perl
16 66 (0.80%) Shell Script
17 65 (0.79%) Apex Code
17 65 (0.79%) VB.NET
Qualifications
1 1,405 (17.02%) Degree
2 175 (2.12%) Computer Science Degree
3 75 (0.91%) Security Cleared
4 74 (0.90%) PhD
5 59 (0.71%) Master's Degree
6 53 (0.64%) Microsoft Certification
7 49 (0.59%) CISSP
8 46 (0.56%) ISEB
9 44 (0.53%) Numerate Degree
10 43 (0.52%) MBA
11 40 (0.48%) PMP
12 39 (0.47%) Cisco Certification
12 39 (0.47%) PMI Certification
13 36 (0.44%) SC Cleared
14 34 (0.41%) CISM
15 29 (0.35%) ISTQB
16 26 (0.31%) MCSE
17 21 (0.25%) CCNA
18 19 (0.23%) CIMA
19 18 (0.22%) CISA
Quality Assurance & Compliance
1 370 (4.48%) QA
2 94 (1.14%) Data Quality
3 91 (1.10%) GDPR
4 80 (0.97%) SLA
5 69 (0.84%) ISO/IEC 27001
6 63 (0.76%) PMO
7 56 (0.68%) Actionable Recommendations
8 34 (0.41%) PCI DSS
9 29 (0.35%) GCP
10 19 (0.23%) ISO 9001
11 9 (0.11%) Cyber Essentials
11 9 (0.11%) RMADS
11 9 (0.11%) Sarbanes-Oxley
12 8 (0.097%) SEPA
13 7 (0.085%) Basel III
13 7 (0.085%) TARGET2
14 6 (0.073%) COBIT
14 6 (0.073%) COSHH
15 5 (0.061%) GMP
15 5 (0.061%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
System Software
1 186 (2.25%) Docker
2 130 (1.57%) Active Directory
3 72 (0.87%) VMware Infrastructure
4 48 (0.58%) Hyper-V
5 25 (0.30%) Virtual Machines
6 15 (0.18%) NFS
7 10 (0.12%) Apache Flume
7 10 (0.12%) KVM
8 8 (0.097%) Firmware
8 8 (0.097%) HDFS
9 5 (0.061%) VMware ESXi
9 5 (0.061%) XenApp
9 5 (0.061%) XenDesktop
10 2 (0.024%) Apache ZooKeeper
10 2 (0.024%) iptables
10 2 (0.024%) LXC
10 2 (0.024%) Terminal Services
10 2 (0.024%) vSphere
10 2 (0.024%) Xen
10 2 (0.024%) Xsan
Systems Management
1 96 (1.16%) Opscode Chef
2 94 (1.14%) Ansible
3 87 (1.05%) Puppet
4 74 (0.90%) Kubernetes
5 30 (0.36%) Nagios
6 21 (0.25%) SCCM
7 20 (0.24%) Terraform
8 18 (0.22%) Hadoop YARN
9 16 (0.19%) Kibana
9 16 (0.19%) Oozie
10 14 (0.17%) Mesos
11 12 (0.15%) HAProxy
11 12 (0.15%) Packer
12 10 (0.12%) ZABBIX
13 9 (0.11%) Systems Management Server (SMS)
14 7 (0.085%) Grafana
14 7 (0.085%) Marathon
15 6 (0.073%) Ambari
15 6 (0.073%) cPanel
16 5 (0.061%) rkt
Vendors
1 989 (11.98%) SAP
2 910 (11.02%) Google
3 891 (10.79%) Microsoft
4 610 (7.39%) Adobe
5 607 (7.35%) Salesforce.com
6 274 (3.32%) Oracle
7 250 (3.03%) Facebook
8 226 (2.74%) Tableau
9 169 (2.05%) Twitter
10 139 (1.68%) Marketo
11 133 (1.61%) Apple
12 131 (1.59%) VMware
13 115 (1.39%) Salesforce Marketing Cloud
14 104 (1.26%) Cisco
15 91 (1.10%) Sitecore
16 85 (1.03%) hybris
17 78 (0.94%) HP
18 77 (0.93%) Pardot
19 72 (0.87%) IBM
20 53 (0.64%) Zend