Period
to 18 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 18 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 46 49 42
Rank change year-on-year +3 -7 -3
Permanent jobs citing Marketing 9375 9351 11496
As % of all permanent IT jobs advertised in England 5.59% 5.22% 5.58%
As % of the General category 12.60% 12.18% 12.38%
Number of salaries quoted 7248 7707 9152
England median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% -
10th Percentile £26,250 £26,250 £25,000
90th Percentile £80,000 £82,500 £77,500
UK median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 74433 76775 92869
As % of all permanent IT jobs advertised in England 44.38% 42.84% 45.07%
Number of salaries quoted 54628 63262 75138
England median annual salary £52,500 £52,000 £50,000
Median salary % change year-on-year +0.96% +4.00% -
10th Percentile £29,750 £29,000 £28,750
90th Percentile £85,000 £85,000 £82,500
UK median annual salary £50,500 £50,000 £50,000
% change year-on-year +1.00% - -

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Marketing in England over the 6 months to 18 November 2017.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -11 4292 £55,000 +4.76% 215
South East -5 1620 £42,500 -5.56% 70
North of England +10 1143 £37,500 - 107
South West +29 886 £45,000 +12.50% 42
Midlands +21 778 £35,000 -6.67% 36
North West -1 647 £37,500 - 46
East of England +30 600 £37,500 -9.64% 49
West Midlands +19 543 £33,000 -5.71% 20
Yorkshire +13 403 £34,000 -2.86% 56
East Midlands +20 237 £40,000 - 16
North East +28 96 £40,000 +14.29% 5
Marketing
UK

For the 6 months to 18 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Marketing.

1 3235 (34.51%) Finance
2 2997 (31.97%) Digital Marketing
3 2576 (27.48%) Agile Software Development
4 2181 (23.26%) Business Intelligence
5 1944 (20.74%) HTML
6 1926 (20.54%) Telecoms
7 1817 (19.38%) SAP
8 1791 (19.10%) SQL
9 1780 (18.99%) JavaScript
10 1731 (18.46%) Programme Management
11 1716 (18.30%) Manufacturing
12 1715 (18.29%) Analytics
13 1687 (17.99%) Electronics
14 1630 (17.39%) CSS
15 1626 (17.34%) Degree
16 1200 (12.80%) Analytical Skills
17 1180 (12.59%) User Experience
18 1119 (11.94%) Retail
19 1118 (11.93%) CRM
20 1094 (11.67%) .NET
21 1075 (11.47%) E-Commerce
22 1029 (10.98%) Java
23 1025 (10.93%) C#
24 1003 (10.70%) Microsoft
25 954 (10.18%) MVC
26 933 (9.95%) Google
27 930 (9.92%) SQL Server
28 922 (9.83%) Scrum
29 889 (9.48%) Python
30 880 (9.39%) Project Management

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 606 (6.46%) CMS
2 296 (3.16%) WordPress
3 224 (2.39%) SAS
4 205 (2.19%) Apache Spark
5 157 (1.67%) Tomcat
6 152 (1.62%) Apache
7 115 (1.23%) Elasticsearch
8 110 (1.17%) Drupal
9 107 (1.14%) JBoss
10 101 (1.08%) IIS
11 99 (1.06%) Confluence
12 96 (1.02%) Sitecore CMS
13 81 (0.86%) SharePoint
13 81 (0.86%) Umbraco
14 73 (0.78%) Mule
15 70 (0.75%) EPiServer
16 59 (0.63%) Mule ESB
17 50 (0.53%) WebSphere
18 48 (0.51%) nginx
19 38 (0.41%) MS Exchange
Applications
1 646 (6.89%) Microsoft Excel
2 368 (3.93%) Photoshop
3 367 (3.91%) Microsoft Office
4 258 (2.75%) Adobe Illustrator
5 230 (2.45%) Microsoft PowerPoint
6 147 (1.57%) Adobe Creative Suite
7 77 (0.82%) SPSS
8 63 (0.67%) InDesign
9 57 (0.61%) MS Visio
10 53 (0.57%) Microsoft Project
11 47 (0.50%) Spreadsheet
12 46 (0.49%) InVision
13 24 (0.26%) OmniGraffle
14 23 (0.25%) Adobe After Effects
15 20 (0.21%) FileZilla
16 14 (0.15%) Adobe Premiere
17 10 (0.11%) S-PLUS
18 9 (0.096%) Moqups
19 8 (0.085%) UXPin
20 6 (0.064%) XMetaL
Business Applications
1 155 (1.65%) Magento
2 125 (1.33%) Dynamics CRM
3 119 (1.27%) Eloqua
4 104 (1.11%) Adobe Campaign
5 98 (1.05%) Salesforce.com CRM
6 53 (0.57%) SAP Hybris
7 45 (0.48%) Payment Gateway
8 35 (0.37%) Unica
9 29 (0.31%) WebTrends
10 28 (0.30%) FastStats
11 27 (0.29%) SAP S/4HANA
12 19 (0.20%) Oracle CRM
13 17 (0.18%) NetSuite
14 16 (0.17%) Dynamics AX
14 16 (0.17%) Shopify
15 15 (0.16%) OpenCart
16 14 (0.15%) Dynamics NAV
17 13 (0.14%) Oracle Retail
17 13 (0.14%) Raiser's Edge
18 12 (0.13%) Social Studio
Cloud Services
1 661 (7.05%) Amazon AWS
2 555 (5.92%) SaaS
3 522 (5.57%) Google Analytics
4 377 (4.02%) Microsoft Azure
5 192 (2.05%) AdWords
6 152 (1.62%) Google Cloud Platform
7 126 (1.34%) Adobe Analytics
8 108 (1.15%) GitHub
9 103 (1.10%) Office 365
10 88 (0.94%) IaaS
10 88 (0.94%) PaaS
11 74 (0.79%) Amazon EC2
12 62 (0.66%) Cloud Computing
13 56 (0.60%) Salesforce Service Cloud
14 46 (0.49%) Google Tag Manager
15 39 (0.42%) Amazon SQS
16 38 (0.41%) npm
17 35 (0.37%) MailChimp
17 35 (0.37%) Salesforce Sales Cloud
18 34 (0.36%) Adobe Creative Cloud
Communications & Networking
1 260 (2.77%) Internet
2 108 (1.15%) HTTP
3 95 (1.01%) Firewall
4 76 (0.81%) WAN
5 75 (0.80%) LAN
6 72 (0.77%) TCP/IP
7 71 (0.76%) VPN
8 70 (0.75%) DNS
9 59 (0.63%) SMS
10 52 (0.55%) Intranet
11 48 (0.51%) SSL
12 42 (0.45%) MPLS
13 41 (0.44%) SAN
14 37 (0.39%) FTP
15 35 (0.37%) Wireless
16 31 (0.33%) Broadband
16 31 (0.33%) SMTP
17 30 (0.32%) Ethernet
17 30 (0.32%) Skype
18 26 (0.28%) DHCP
Database & Business Intelligence
1 930 (9.92%) SQL Server
2 609 (6.50%) MySQL
3 433 (4.62%) Big Data
4 322 (3.43%) Data Warehouse
5 306 (3.26%) NoSQL
6 269 (2.87%) Relational Database
7 255 (2.72%) Hadoop
8 241 (2.57%) MongoDB
9 183 (1.95%) PostgreSQL
10 175 (1.87%) SQL Server Integration Services
11 168 (1.79%) SQL Server Reporting Services
12 133 (1.42%) SQL Server 2014
13 128 (1.37%) SQL Server 2016
14 127 (1.35%) Amazon DynamoDB
15 125 (1.33%) Data Mining
16 110 (1.17%) SQL Server Analysis Services
17 108 (1.15%) SQL Server 2008
18 102 (1.09%) Apache Cassandra
18 102 (1.09%) Power BI
19 100 (1.07%) SQL Server 2012
Development Applications
1 693 (7.39%) Git (software)
2 351 (3.74%) JIRA
3 251 (2.68%) Jenkins
4 171 (1.82%) JUnit
5 151 (1.61%) Visual Studio
6 138 (1.47%) Selenium
7 124 (1.32%) Maven
8 123 (1.31%) Subversion
9 107 (1.14%) gulp
10 89 (0.95%) Atlassian Bamboo
11 83 (0.89%) Team Foundation Server
12 69 (0.74%) NUnit
13 67 (0.71%) Cucumber
14 64 (0.68%) IntelliJ
15 62 (0.66%) Grunt
16 60 (0.64%) TeamCity
17 53 (0.57%) Mockito
18 52 (0.55%) Mercurial
19 50 (0.53%) Bitbucket
19 50 (0.53%) MSTest
General
1 3235 (34.51%) Finance
2 1926 (20.54%) Telecoms
3 1716 (18.30%) Manufacturing
4 1687 (17.99%) Electronics
5 1119 (11.94%) Retail
6 641 (6.84%) Advertising
7 530 (5.65%) Banking
8 289 (3.08%) Games
9 263 (2.81%) Legal
10 179 (1.91%) Publishing
11 139 (1.48%) Automotive
12 118 (1.26%) Back Office
13 81 (0.86%) Investment Banking
14 78 (0.83%) Retail Banking
15 76 (0.81%) Law
16 71 (0.76%) Multimedia
17 70 (0.75%) Financial Institution
18 65 (0.69%) Front Office
19 61 (0.65%) Billing
20 60 (0.64%) German Language
Job Titles
1 2602 (27.75%) Developer
2 1181 (12.60%) Analyst
3 557 (5.94%) .NET Developer
4 446 (4.76%) Senior Developer
5 443 (4.73%) C# Developer
6 437 (4.66%) Front End Developer (Client-Side Developer)
7 430 (4.59%) Consultant
8 389 (4.15%) Product Manager
9 380 (4.05%) Business Analyst
9 380 (4.05%) Java Developer
10 350 (3.73%) Designer
11 342 (3.65%) Project Manager
12 330 (3.52%) JavaScript Developer
13 323 (3.45%) C# .NET Developer
13 323 (3.45%) PHP Developer
14 316 (3.37%) Junior
15 300 (3.20%) Web Developer
16 295 (3.15%) Architect
17 284 (3.03%) Marketing Manager
18 244 (2.60%) Account Manager
Libraries, Frameworks & Software Standards
1 1944 (20.74%) HTML
2 1630 (17.39%) CSS
3 1094 (11.67%) .NET
4 784 (8.36%) jQuery
5 727 (7.75%) HTML5
6 635 (6.77%) AngularJS
7 614 (6.55%) ASP.NET
8 459 (4.90%) RESTful
9 436 (4.65%) ASP.NET MVC
10 420 (4.48%) CSS3
11 393 (4.19%) XML
12 383 (4.09%) Web Services
13 364 (3.88%) REST
14 330 (3.52%) JSON
15 320 (3.41%) Sass
16 310 (3.31%) Spring
17 308 (3.29%) ASP.NET Web API
18 281 (3.00%) Node.js
19 227 (2.42%) React
20 214 (2.28%) Ajax
Miscellaneous
1 1200 (12.80%) Analytical Skills
2 1180 (12.59%) User Experience
3 825 (8.80%) Social Media
4 504 (5.38%) Computer Science
5 392 (4.18%) Mobile App
6 190 (2.03%) Algorithms
7 185 (1.97%) Fintech
8 172 (1.83%) Blog
9 169 (1.80%) Management Information System
10 161 (1.72%) Enterprise Software
11 143 (1.53%) Greenfield Project
12 114 (1.22%) Graphic Design
13 112 (1.19%) Digital Media
14 100 (1.07%) Data Structures
15 90 (0.96%) Virtual Team
16 86 (0.92%) Data Centre
17 80 (0.85%) Marketing Technology
18 77 (0.82%) FMCG
19 71 (0.76%) iPad
20 65 (0.69%) NHS
Operating Systems
1 728 (7.77%) Linux
2 517 (5.51%) Windows
3 203 (2.17%) Unix
4 194 (2.07%) Apple iOS
5 183 (1.95%) Android
6 124 (1.32%) Windows Server
7 50 (0.53%) Mac OS X
8 49 (0.52%) Windows Server 2012
9 48 (0.51%) Windows Server 2008
10 42 (0.45%) Windows 7
11 37 (0.39%) Ubuntu
12 36 (0.38%) Windows 10
13 34 (0.36%) CentOS
14 15 (0.16%) Debian
14 15 (0.16%) Mac OS
15 12 (0.13%) Windows 8
16 10 (0.11%) Red Hat Enterprise Linux
16 10 (0.11%) Windows Server 2003
17 9 (0.096%) Windows Mobile
17 9 (0.096%) Windows Vista
Processes & Methodologies
1 2997 (31.97%) Digital Marketing
2 2576 (27.48%) Agile Software Development
3 2181 (23.26%) Business Intelligence
4 1731 (18.46%) Programme Management
5 1715 (18.29%) Analytics
6 1118 (11.93%) CRM
7 1075 (11.47%) E-Commerce
8 954 (10.18%) MVC
9 922 (9.83%) Scrum
10 880 (9.39%) Project Management
11 824 (8.79%) TDD
12 787 (8.39%) SEO
13 753 (8.03%) Web Development
14 553 (5.90%) Business Development
15 537 (5.73%) Stakeholder Management
16 535 (5.71%) Front End Development
17 474 (5.06%) Continuous Integration
18 456 (4.86%) Software Engineering
19 446 (4.76%) BDD
19 446 (4.76%) Product Management
Programming Languages
1 1791 (19.10%) SQL
2 1780 (18.99%) JavaScript
3 1029 (10.98%) Java
4 1025 (10.93%) C#
5 889 (9.48%) Python
6 806 (8.60%) PHP
7 277 (2.95%) C++
8 255 (2.72%) Ruby
9 225 (2.40%) T-SQL
10 220 (2.35%) R
11 169 (1.80%) C
12 154 (1.64%) Bash Shell
13 142 (1.51%) Perl
14 137 (1.46%) Shell Script
15 136 (1.45%) VBA
16 108 (1.15%) Go
17 94 (1.00%) PL/SQL
18 89 (0.95%) Scala
19 75 (0.80%) ES6
20 68 (0.73%) VB
Qualifications
1 1626 (17.34%) Degree
2 269 (2.87%) Computer Science Degree
3 131 (1.40%) Security Cleared
4 104 (1.11%) PhD
5 78 (0.83%) ISEB
6 74 (0.79%) Master's Degree
7 63 (0.67%) CISSP
8 52 (0.55%) PMI Certification
9 46 (0.49%) SC Cleared
10 45 (0.48%) CISM
11 42 (0.45%) Numerate Degree
11 42 (0.45%) PMP
12 37 (0.39%) ISTQB
13 36 (0.38%) MBA
14 34 (0.36%) Cisco Certification
15 31 (0.33%) Microsoft Certification
16 27 (0.29%) PRINCE2 Certification
17 26 (0.28%) DV Cleared
18 25 (0.27%) PRINCE2 Practitioner
19 23 (0.25%) APMP
Quality Assurance & Compliance
1 355 (3.79%) QA
2 121 (1.29%) Data Quality
3 97 (1.03%) SLA
4 81 (0.86%) ISO/IEC 27001
5 70 (0.75%) GDPR
6 65 (0.69%) Actionable Recommendations
7 58 (0.62%) PMO
8 53 (0.57%) PCI DSS
9 27 (0.29%) GCP
10 22 (0.23%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 11 (0.12%) RMADS
12 9 (0.096%) Sarbanes-Oxley
13 8 (0.085%) Cyber Essentials
13 8 (0.085%) SEPA
14 7 (0.075%) Basel III
14 7 (0.075%) TARGET2
15 6 (0.064%) ISO 22301
16 5 (0.053%) COBIT
16 5 (0.053%) GMP
16 5 (0.053%) WAI
System Software
1 252 (2.69%) Docker
2 138 (1.47%) Active Directory
3 77 (0.82%) VMware Infrastructure
4 50 (0.53%) Hyper-V
5 23 (0.25%) Virtual Machines
6 20 (0.21%) KVM
7 13 (0.14%) XenApp
8 12 (0.13%) NFS
9 10 (0.11%) VMware Workstation
10 9 (0.096%) Terminal Services
11 8 (0.085%) XenServer
12 7 (0.075%) Firmware
13 6 (0.064%) VMware ESXi
14 5 (0.053%) HDFS
14 5 (0.053%) VMware NSX
15 4 (0.043%) Apache Flume
15 4 (0.043%) Apache ZooKeeper
15 4 (0.043%) etcd
15 4 (0.043%) flannel
15 4 (0.043%) XenDesktop
Systems Management
1 176 (1.88%) Puppet
2 167 (1.78%) Opscode Chef
3 163 (1.74%) Ansible
4 100 (1.07%) Kubernetes
5 45 (0.48%) Terraform
6 35 (0.37%) Nagios
7 31 (0.33%) Mesos
8 30 (0.32%) Kibana
9 26 (0.28%) Grafana
10 25 (0.27%) Packer
10 25 (0.27%) SCCM
11 20 (0.21%) Oozie
12 18 (0.19%) Systems Management Server (SMS)
12 18 (0.19%) ZABBIX
13 14 (0.15%) logstash
14 13 (0.14%) cPanel
14 13 (0.14%) Prometheus
14 13 (0.14%) WSUS
15 12 (0.13%) linkerd
16 11 (0.12%) Zipkin
Vendors
1 1817 (19.38%) SAP
2 1003 (10.70%) Microsoft
3 933 (9.95%) Google
4 643 (6.86%) Adobe
5 522 (5.57%) Salesforce.com
6 435 (4.64%) Oracle
7 320 (3.41%) Tableau
8 241 (2.57%) Facebook
9 165 (1.76%) Twitter
10 146 (1.56%) Apple
11 135 (1.44%) VMware
12 113 (1.21%) Sitecore
13 108 (1.15%) Salesforce Marketing Cloud
14 103 (1.10%) Marketo
15 96 (1.02%) Cisco
16 85 (0.91%) HP
17 84 (0.90%) hybris
18 81 (0.86%) IBM
19 62 (0.66%) TIBCO
20 60 (0.64%) Pardot