Period
to

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 4 July 2022 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
4 Jul 2022
Same period 2021 Same period 2020
Rank 37 48 76
Rank change year-on-year +11 +28 -15
Permanent jobs citing Marketing 11,525 5,293 2,860
As % of all permanent jobs advertised in England 7.59% 5.54% 3.93%
As % of the General category 11.49% 9.86% 7.20%
Number of salaries quoted 3,786 3,226 2,209
10th Percentile £31,250 £31,000 £30,000
25th Percentile £41,250 £40,000 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £73,750 £75,000 £70,000
90th Percentile £95,000 £93,125 £85,000
UK median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +5.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 100,290 53,666 39,732
As % of all permanent IT jobs advertised in England 66.08% 56.12% 54.58%
Number of salaries quoted 48,102 35,348 31,259
10th Percentile £32,500 £31,250 £31,250
25th Percentile £42,856 £41,349 £41,250
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% +4.76%
75th Percentile £80,000 £77,500 £75,000
90th Percentile £100,000 £95,000 £95,000
UK median annual salary £60,000 £55,500 £55,000
% change year-on-year +8.11% +0.91% +4.76%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

3-month moving average salary quoted in jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

Salary distribution for jobs citing Marketing in England over the 6 months to 4 July 2022.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 4 July 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +9 6,287 £62,500 -3.85% 286
South East +37 2,148 £50,000 +11.11% 106
North of England +8 842 £47,500 -2.06% 139
Midlands +48 730 £44,469 -1.18% 86
South West +1 677 £45,000 - 66
East of England +4 637 £40,000 - 38
West Midlands +34 468 £45,000 -10.00% 55
North West +3 450 £47,500 -9.52% 85
Yorkshire +2 312 £47,500 - 48
East Midlands +53 264 £40,000 +2.56% 31
North East +25 81 £40,000 -17.53% 6
Marketing
UK

For the 6 months to 4 July 2022, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 4,108 (35.64%) Finance
2 3,802 (32.99%) Social Skills
3 3,570 (30.98%) Agile
4 2,908 (25.23%) Degree
5 2,790 (24.21%) Analytics
6 2,557 (22.19%) Problem-Solving
7 2,328 (20.20%) SQL
8 2,061 (17.88%) Digital Marketing
9 2,048 (17.77%) Analytical Skills
10 1,974 (17.13%) JavaScript
11 1,790 (15.53%) Python
12 1,724 (14.96%) User Experience
13 1,692 (14.68%) Business Intelligence
14 1,540 (13.36%) HTML
15 1,525 (13.23%) Decision-Making
16 1,515 (13.15%) Google
17 1,494 (12.96%) CSS
18 1,488 (12.91%) Project Management
19 1,477 (12.82%) Software Engineering
20 1,265 (10.98%) Azure
21 1,201 (10.42%) Retail
21 1,201 (10.42%) Data Science
22 1,194 (10.36%) AWS
23 1,184 (10.27%) Git (software)
24 1,090 (9.46%) Java
25 1,085 (9.41%) Microsoft
26 1,069 (9.28%) React
27 1,061 (9.21%) Advertising
28 1,049 (9.10%) Docker
29 1,001 (8.69%) SaaS

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 519 (4.50%) CMS
2 273 (2.37%) SAS
3 222 (1.93%) WordPress
4 202 (1.75%) SharePoint
5 184 (1.60%) Apache Airflow
6 171 (1.48%) Confluence
7 170 (1.48%) Apache Spark
8 152 (1.32%) Apache
9 122 (1.06%) Umbraco
10 100 (0.87%) Drupal
11 81 (0.70%) Headless CMS
12 42 (0.36%) Sitecore CMS
13 39 (0.34%) Apache Solr
14 33 (0.29%) IIS
15 32 (0.28%) Adobe Experience Manager
16 31 (0.27%) nginx
17 30 (0.26%) Jupyter
18 28 (0.24%) WebLogic
19 21 (0.18%) Apache Pulsar
20 16 (0.14%) EPiServer
Applications
1 680 (5.90%) Microsoft Excel
2 380 (3.30%) Microsoft Office
3 340 (2.95%) Microsoft PowerPoint
4 258 (2.24%) Sketch
5 232 (2.01%) Photoshop
6 207 (1.80%) Adobe Creative Suite
7 132 (1.15%) Adobe Illustrator
8 129 (1.12%) Adobe After Effects
9 87 (0.75%) InVision
10 74 (0.64%) Adobe Premiere
11 70 (0.61%) Adobe XD
12 62 (0.54%) CINEMA 4D
13 56 (0.49%) InDesign
14 53 (0.46%) Microsoft Project
15 51 (0.44%) Spreadsheet
16 45 (0.39%) SPSS
17 42 (0.36%) MS Visio
18 32 (0.28%) Marvel
18 32 (0.28%) Zeplin
19 24 (0.21%) Stata
Business Applications
1 123 (1.07%) Dynamics CRM
2 58 (0.50%) Shopify
3 50 (0.43%) Magento
4 49 (0.43%) Salesforce.com CRM
5 43 (0.37%) Adobe Campaign
6 39 (0.34%) Distributed Ledger
7 36 (0.31%) WebTrends
8 35 (0.30%) Social Studio
9 26 (0.23%) Payment Gateway
10 21 (0.18%) NetSuite
11 20 (0.17%) FastStats
12 15 (0.13%) Dynamics AX
13 11 (0.095%) SAP GTS
13 11 (0.095%) Unica
14 10 (0.087%) Eloqua
14 10 (0.087%) Sprinklr
15 8 (0.069%) Acoustic Campaign
15 8 (0.069%) SessionCam
16 6 (0.052%) Oracle Applications
16 6 (0.052%) SAP Hybris
Cloud Services
1 1,265 (10.98%) Azure
2 1,194 (10.36%) AWS
3 1,001 (8.69%) SaaS
4 710 (6.16%) Google Analytics
5 615 (5.34%) GCP
6 600 (5.21%) Power Platform
7 402 (3.49%) Figma
8 261 (2.26%) Serverless
9 227 (1.97%) GitHub
10 221 (1.92%) Snowflake
11 202 (1.75%) Azure DevOps
12 189 (1.64%) Microsoft 365
13 175 (1.52%) Google Data Studio
14 166 (1.44%) Google Ads
15 157 (1.36%) Slack
16 139 (1.21%) dbt
17 131 (1.14%) Salesforce Service Cloud
18 126 (1.09%) Cloud Computing
19 125 (1.08%) Adobe Analytics
20 123 (1.07%) PaaS
Communications & Networking
1 436 (3.78%) HTTP
2 392 (3.40%) SSL
3 183 (1.59%) Internet
4 127 (1.10%) Firewall
5 119 (1.03%) Broadband
6 90 (0.78%) VPN
7 76 (0.66%) Network Security
8 63 (0.55%) DNS
9 62 (0.54%) WAN
10 48 (0.42%) LAN
11 47 (0.41%) Intranet
12 40 (0.35%) Wireless
13 36 (0.31%) TCP/IP
14 33 (0.29%) Unified Communications
15 30 (0.26%) Wi-Fi
16 28 (0.24%) Skype
17 23 (0.20%) SD-WAN
18 22 (0.19%) DHCP
19 19 (0.16%) Intrusion Detection
20 18 (0.16%) VoIP
Database & Business Intelligence
1 632 (5.48%) NoSQL
2 631 (5.48%) Tableau
3 576 (5.00%) Power BI
4 474 (4.11%) MySQL
5 398 (3.45%) Data Warehouse
6 388 (3.37%) SQL Server
7 352 (3.05%) Big Data
8 261 (2.26%) BigQuery
9 260 (2.26%) PostgreSQL
10 201 (1.74%) MongoDB
11 192 (1.67%) Looker
12 168 (1.46%) Relational Database
13 143 (1.24%) Data Lake
14 129 (1.12%) Elasticsearch
15 117 (1.02%) Metadata
16 115 (1.00%) Amazon Redshift
17 99 (0.86%) Mixpanel
18 85 (0.74%) QlikView
19 77 (0.67%) Redis
20 76 (0.66%) Hadoop
Development Applications
1 1,184 (10.27%) Git (software)
2 577 (5.01%) JIRA
3 260 (2.26%) Jenkins
4 167 (1.45%) webpack
5 109 (0.95%) GitLab
6 101 (0.88%) Cypress.io
7 97 (0.84%) Grunt
7 97 (0.84%) Visual Studio
8 86 (0.75%) Selenium
9 84 (0.73%) gulp
10 81 (0.70%) Bitbucket
10 81 (0.70%) JUnit
11 65 (0.56%) Mocha
12 53 (0.46%) PostCSS
13 48 (0.42%) PHPUnit
14 47 (0.41%) Maven
15 45 (0.39%) Atlassian Bamboo
16 43 (0.37%) Cucumber
17 42 (0.36%) git-flow
18 40 (0.35%) Postman
General
1 4,108 (35.64%) Finance
2 3,802 (32.99%) Social Skills
3 2,048 (17.77%) Analytical Skills
4 1,201 (10.42%) Retail
5 1,061 (9.21%) Advertising
6 831 (7.21%) Legal
7 808 (7.01%) Manufacturing
8 775 (6.72%) Public Sector
9 750 (6.51%) Inclusion and Diversity
10 745 (6.46%) Telecoms
11 742 (6.44%) Games
12 730 (6.33%) Presentation Skills
13 662 (5.74%) Electronics
14 443 (3.84%) Law
15 409 (3.55%) Organisational Skills
16 396 (3.44%) Banking
17 300 (2.60%) Influencing Skills
18 249 (2.16%) Aviation
19 241 (2.09%) Automotive
20 209 (1.81%) Publishing
Job Titles
1 1,466 (12.72%) Developer
2 1,147 (9.95%) Analyst
3 1,054 (9.15%) Graduate
4 895 (7.77%) Software Engineer
5 832 (7.22%) Trainee
6 774 (6.72%) Product Manager
7 558 (4.84%) Designer
8 363 (3.15%) Senior Developer
9 351 (3.05%) Front End Developer (Client-Side Developer)
10 346 (3.00%) Consultant
11 338 (2.93%) Architect
12 336 (2.92%) Data Analyst
13 324 (2.81%) Project Manager
14 323 (2.80%) Senior Manager
15 257 (2.23%) Data Engineer
16 239 (2.07%) Senior Analyst
17 202 (1.75%) UX Designer
18 197 (1.71%) Solutions Architect
19 184 (1.60%) Data Manager
20 177 (1.54%) Junior
Libraries, Frameworks & Software Standards
1 1,540 (13.36%) HTML
2 1,494 (12.96%) CSS
3 1,069 (9.28%) React
4 944 (8.19%) Node.js
5 857 (7.44%) .NET
6 643 (5.58%) AngularJS
7 521 (4.52%) ASP.NET
8 466 (4.04%) Ruby on Rails
9 407 (3.53%) REST
10 377 (3.27%) Angular 2
11 321 (2.79%) HTML5
11 321 (2.79%) Sass
12 311 (2.70%) Kafka
13 265 (2.30%) RESTful
14 243 (2.11%) GraphQL
15 237 (2.06%) jQuery
16 224 (1.94%) Vue.js
17 213 (1.85%) Redux
18 197 (1.71%) .NET Core
19 193 (1.67%) Spring
Miscellaneous
1 1,724 (14.96%) User Experience
2 835 (7.25%) Driving Licence
3 772 (6.70%) Social Media
4 558 (4.84%) Self-Motivation
5 354 (3.07%) Mobile App
6 333 (2.89%) Blog
7 324 (2.81%) Marketing Technology
8 296 (2.57%) Algorithms
9 212 (1.84%) Management Information System
10 197 (1.71%) Virtual Team
11 184 (1.60%) Cloud Native
12 177 (1.54%) Digital Media
13 159 (1.38%) Enterprise Software
14 153 (1.33%) Sports Betting
15 140 (1.21%) Animation
16 120 (1.04%) Data Structures
17 103 (0.89%) Online Games
18 99 (0.86%) Blockchain
19 97 (0.84%) Hackathon
20 95 (0.82%) Data Centre
Operating Systems
1 397 (3.44%) Linux
2 286 (2.48%) Windows
3 241 (2.09%) Android
4 238 (2.07%) Apple iOS
5 165 (1.43%) Unix
6 59 (0.51%) Windows Server
7 50 (0.43%) Windows 10
8 39 (0.34%) Mac OS
9 26 (0.23%) CentOS
10 22 (0.19%) Embedded Linux
11 21 (0.18%) Mac OS X
12 19 (0.16%) Windows Server 2016
13 13 (0.11%) Windows Server 2019
14 12 (0.10%) Kali Linux
15 10 (0.087%) Windows 7
15 10 (0.087%) Windows Server 2008
15 10 (0.087%) Windows Server 2012
16 7 (0.061%) Ubuntu
17 6 (0.052%) Red Hat Enterprise Linux
18 4 (0.035%) VMS
Processes & Methodologies
1 3,570 (30.98%) Agile
2 2,790 (24.21%) Analytics
3 2,557 (22.19%) Problem-Solving
4 2,061 (17.88%) Digital Marketing
5 1,692 (14.68%) Business Intelligence
6 1,525 (13.23%) Decision-Making
7 1,488 (12.91%) Project Management
8 1,477 (12.82%) Software Engineering
9 1,201 (10.42%) Data Science
10 1,000 (8.68%) Mentoring
11 953 (8.27%) Scrum
12 917 (7.96%) CRM
13 900 (7.81%) Data Analysis
14 886 (7.69%) DevOps
15 882 (7.65%) E-Commerce
16 875 (7.59%) Web Development
17 863 (7.49%) UX Design
18 810 (7.03%) Conflict Management
18 810 (7.03%) Cost Control
19 805 (6.98%) Product Roadmap
Programming Languages
1 2,328 (20.20%) SQL
2 1,974 (17.13%) JavaScript
3 1,790 (15.53%) Python
4 1,090 (9.46%) Java
5 602 (5.22%) Ruby
6 580 (5.03%) C
7 537 (4.66%) Go
7 537 (4.66%) TypeScript
8 507 (4.40%) R
9 505 (4.38%) PHP
10 473 (4.10%) C#
11 222 (1.93%) ES6
12 179 (1.55%) Scala
13 165 (1.43%) Bash
14 147 (1.28%) C++
15 129 (1.12%) T-SQL
16 121 (1.05%) PowerShell
17 118 (1.02%) Kotlin
18 74 (0.64%) Clojure
19 59 (0.51%) Apex Code
Qualifications
1 2,908 (25.23%) Degree
2 277 (2.40%) Computer Science Degree
3 191 (1.66%) Security Cleared
4 153 (1.33%) Master's Degree
5 93 (0.81%) MBA
6 89 (0.77%) PMI Certification
7 85 (0.74%) PhD
8 84 (0.73%) Microsoft Certification
9 77 (0.67%) Numerate Degree
10 55 (0.48%) SC Cleared
11 44 (0.38%) PMP
12 41 (0.36%) APMP
13 36 (0.31%) CISSP
14 27 (0.23%) CISM
15 22 (0.19%) ISEB
15 22 (0.19%) PRINCE2 Certification
16 21 (0.18%) DV Cleared
16 21 (0.18%) ISTQB
17 17 (0.15%) Analytics IQ
17 17 (0.15%) ITIL Certification
Quality Assurance & Compliance
1 722 (6.26%) QA
2 330 (2.86%) Accessibility
3 245 (2.13%) Data Quality
4 224 (1.94%) GDPR
5 157 (1.36%) Good Clinical Practice
6 155 (1.34%) 21 CFR Part 11
6 155 (1.34%) CDISC
7 109 (0.95%) Actionable Recommendations
8 75 (0.65%) PMO
9 61 (0.53%) SLA
10 47 (0.41%) ISO/IEC 27001
11 28 (0.24%) GMP
12 26 (0.23%) NIST
13 25 (0.22%) Cyber Essentials
14 15 (0.13%) NEBOSH
15 14 (0.12%) PCI DSS
16 13 (0.11%) WCAG
17 9 (0.078%) HIPAA
18 8 (0.069%) GRC
18 8 (0.069%) Sarbanes-Oxley
System Software
1 1,049 (9.10%) Docker
2 102 (0.89%) Active Directory
3 27 (0.23%) VMware Infrastructure
4 21 (0.18%) Virtual Machines
5 19 (0.16%) Virtual Servers
6 17 (0.15%) Firmware
7 16 (0.14%) Apache ZooKeeper
8 8 (0.069%) VMware ESXi
9 5 (0.043%) Terminal Services
10 4 (0.035%) Hyper-V
10 4 (0.035%) Varnish
10 4 (0.035%) VirtualBox
11 3 (0.026%) MetaFrame
11 3 (0.026%) VMware NSX
12 2 (0.017%) Apache Flume
12 2 (0.017%) LXC
12 2 (0.017%) vCloud
12 2 (0.017%) Virtual Desktop
12 2 (0.017%) vSphere
13 1 (0.009%) OpenIDM
Systems Management
1 577 (5.01%) Kubernetes
2 334 (2.90%) Terraform
3 74 (0.64%) Ansible
4 63 (0.55%) Grafana
5 52 (0.45%) Prometheus
6 36 (0.31%) Puppet
7 34 (0.30%) Microsoft Intune
8 33 (0.29%) Opscode Chef
9 25 (0.22%) Docker Swarm
10 18 (0.16%) SCCM
11 17 (0.15%) Nagios
11 17 (0.15%) Single Sign-On
12 12 (0.10%) Kibana
13 11 (0.095%) Active Directory Federation Services
13 11 (0.095%) Jamf Pro
14 10 (0.087%) Consul
14 10 (0.087%) Opsgenie
14 10 (0.087%) Packer
15 9 (0.078%) EMC NetWorker
15 9 (0.078%) Norton AntiVirus
Vendors
1 1,515 (13.15%) Google
2 1,085 (9.41%) Microsoft
3 867 (7.52%) Salesforce.com
4 819 (7.11%) Adobe
5 749 (6.50%) SAP
6 248 (2.15%) Salesforce Marketing Cloud
7 195 (1.69%) Apple
8 165 (1.43%) Facebook
9 156 (1.35%) Oracle
10 131 (1.14%) Sun
11 116 (1.01%) Pardot
12 100 (0.87%) Twitter
13 88 (0.76%) Databricks
14 63 (0.55%) Instagram
15 58 (0.50%) Atlassian
15 58 (0.50%) Cadence
16 57 (0.49%) Cisco
17 54 (0.47%) Teradata
18 53 (0.46%) Sitecore
19 52 (0.45%) IBM