Period
to 12 April 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 12 April 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
12 Apr 2021
Same period 2020 Same period 2019
Rank 47 65 55
Rank change year-on-year +18 -10 0
Permanent jobs citing Marketing 3,786 4,424 6,726
As % of all permanent jobs advertised in England 5.15% 4.22% 4.87%
As % of the General category 12.97% 10.43% 11.97%
Number of salaries quoted 2,816 3,448 5,312
10th Percentile £29,875 £30,000 £27,500
25th Percentile £38,750 £37,500 £35,000
Median annual salary (50th Percentile) £55,000 £50,000 £50,000
Median % change year-on-year +10.00% - +11.11%
75th Percentile £75,000 £69,250 £67,500
90th Percentile £93,750 £86,250 £84,672
UK median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 29,180 42,427 56,211
As % of all permanent IT jobs advertised in England 39.68% 40.52% 40.73%
Number of salaries quoted 21,748 32,834 43,282
10th Percentile £32,500 £31,500 £31,000
25th Percentile £42,500 £41,250 £40,000
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% +7.84%
75th Percentile £80,000 £77,500 £75,000
90th Percentile £97,500 £95,000 £91,250
UK median annual salary £58,500 £57,105 £55,000
% change year-on-year +2.44% +3.83% +10.00%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

3-month moving average salary quoted in jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

Salary distribution for jobs citing Marketing in England over the 6 months to 12 April 2021.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 12 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -1 1,687 £65,000 +13.04% 299
South East +37 641 £45,000 -5.26% 135
North of England +4 440 £50,000 +11.11% 165
South West +17 428 £42,500 -5.56% 79
Midlands +30 251 £44,500 +11.25% 101
North West +37 246 £60,000 +33.33% 105
East of England +20 184 £39,500 -16.84% 54
Yorkshire -6 171 £45,000 - 45
West Midlands +51 165 £50,000 +25.00% 64
East Midlands +11 86 £40,000 +2.56% 37
North East -34 23 £42,500 -10.53% 16
Marketing
UK

For the 6 months to 12 April 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 1,261 (33.31%) Digital Marketing
2 1,153 (30.45%) Finance
3 1,039 (27.44%) Agile Software Development
4 935 (24.70%) Business Intelligence
5 744 (19.65%) Analytics
6 722 (19.07%) Manufacturing
7 718 (18.96%) SAP
8 701 (18.52%) Telecoms
9 688 (18.17%) Electronics
10 671 (17.72%) Public Sector
11 670 (17.70%) Programme Management
12 662 (17.49%) JavaScript
13 559 (14.76%) SQL
14 526 (13.89%) Degree
15 519 (13.71%) HTML
16 505 (13.34%) Analytical Skills
17 504 (13.31%) E-Commerce
18 494 (13.05%) User Experience
19 449 (11.86%) CSS
20 448 (11.83%) Problem-Solving
21 420 (11.09%) AWS
22 413 (10.91%) Python
23 412 (10.88%) CRM
24 383 (10.12%) Google
25 376 (9.93%) Salesforce.com
26 372 (9.83%) Azure
27 361 (9.54%) Scrum
28 358 (9.46%) B2B
29 356 (9.40%) Microsoft
30 338 (8.93%) SaaS

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 242 (6.39%) CMS
2 137 (3.62%) WordPress
3 66 (1.74%) SharePoint
4 53 (1.40%) Elasticsearch
5 45 (1.19%) Sitecore CMS
6 41 (1.08%) Confluence
7 39 (1.03%) Apache Spark
8 36 (0.95%) Adobe Experience Manager
8 36 (0.95%) Drupal
9 29 (0.77%) Apache
10 26 (0.69%) Umbraco
11 25 (0.66%) SAS
12 24 (0.63%) nginx
13 22 (0.58%) JBoss
14 21 (0.55%) Tomcat
15 19 (0.50%) Oracle SOA Suite
16 18 (0.48%) Mule
16 18 (0.48%) Red Hat Fuse
17 17 (0.45%) Mule ESB
18 13 (0.34%) Kentico
Applications
1 148 (3.91%) Microsoft Excel
2 125 (3.30%) Microsoft Office
3 87 (2.30%) Photoshop
4 64 (1.69%) Microsoft PowerPoint
5 45 (1.19%) Sketch
6 41 (1.08%) Adobe Illustrator
7 36 (0.95%) Adobe Creative Suite
8 28 (0.74%) Figma
8 28 (0.74%) InVision
9 19 (0.50%) Adobe XD
10 16 (0.42%) Zeplin
11 14 (0.37%) Spreadsheet
12 13 (0.34%) Adobe After Effects
13 12 (0.32%) MS Visio
13 12 (0.32%) SPSS
14 11 (0.29%) Adobe Premiere
15 9 (0.24%) InDesign
16 7 (0.18%) Microsoft Project
17 6 (0.16%) OmniGraffle
18 4 (0.11%) CINEMA 4D
Business Applications
1 54 (1.43%) Magento
2 44 (1.16%) Dynamics CRM
3 36 (0.95%) Shopify
4 21 (0.55%) Salesforce.com CRM
5 16 (0.42%) Oracle EBS
6 14 (0.37%) Social Studio
7 13 (0.34%) Adobe Campaign
7 13 (0.34%) Payment Gateway
8 12 (0.32%) FastStats
9 9 (0.24%) SAP ERP
10 6 (0.16%) OpenCart
10 6 (0.16%) WebTrends
11 5 (0.13%) Eloqua
11 5 (0.13%) JDE OneWorld
11 5 (0.13%) NetSuite
12 4 (0.11%) SAP Hybris
12 4 (0.11%) Sentinel
13 3 (0.079%) Dynamics AX
13 3 (0.079%) Dynamics NAV
13 3 (0.079%) Infor M3
Cloud Services
1 420 (11.09%) AWS
2 372 (9.83%) Azure
3 338 (8.93%) SaaS
4 197 (5.20%) Google Analytics
5 169 (4.46%) Power Platform
6 167 (4.41%) GCP
7 99 (2.61%) Serverless
8 89 (2.35%) Salesforce Service Cloud
9 87 (2.30%) GitHub
10 81 (2.14%) Microsoft 365
11 79 (2.09%) Amazon EC2
12 78 (2.06%) Salesforce Sales Cloud
13 64 (1.69%) Dynamics 365
14 49 (1.29%) AWS Lambda
15 41 (1.08%) Google Tag Manager
16 37 (0.98%) Adobe Creative Cloud
17 36 (0.95%) Logic Apps
18 35 (0.92%) Cloud Computing
19 31 (0.82%) Amazon S3
20 29 (0.77%) Azure Data Factory
Communications & Networking
1 50 (1.32%) Firewall
2 37 (0.98%) Internet
3 32 (0.85%) Wi-Fi
4 26 (0.69%) DNS
5 19 (0.50%) SMS
5 19 (0.50%) WAN
6 18 (0.48%) VPN
7 16 (0.42%) BGP
7 16 (0.42%) LAN
7 16 (0.42%) Wireless
8 15 (0.40%) EIGRP
9 14 (0.37%) Network Security
9 14 (0.37%) OSPF
9 14 (0.37%) SD-WAN
10 12 (0.32%) Cisco ASA
10 12 (0.32%) SSL
10 12 (0.32%) TCP/IP
11 11 (0.29%) Skype
11 11 (0.29%) VLAN
12 9 (0.24%) Software-Defined Networking
Database & Business Intelligence
1 211 (5.57%) SQL Server
2 163 (4.31%) Tableau
3 149 (3.94%) MySQL
4 142 (3.75%) Power BI
5 121 (3.20%) Relational Database
6 120 (3.17%) NoSQL
7 89 (2.35%) Data Warehouse
8 82 (2.17%) MongoDB
9 74 (1.95%) PostgreSQL
10 72 (1.90%) Big Data
11 52 (1.37%) Amazon DynamoDB
12 47 (1.24%) Redis
13 42 (1.11%) Amazon RDS
13 42 (1.11%) SQL Server Reporting Services
14 40 (1.06%) Data Mining
15 31 (0.82%) BigQuery
16 30 (0.79%) SQL Server Integration Services
17 28 (0.74%) Hadoop
18 24 (0.63%) Amazon Redshift
19 23 (0.61%) SQL Server Analysis Services
Development Applications
1 232 (6.13%) Git (software)
2 136 (3.59%) JIRA
3 56 (1.48%) Jenkins
4 36 (0.95%) Visual Studio
5 34 (0.90%) Selenium
6 33 (0.87%) Atlassian Bamboo
6 33 (0.87%) Grunt
7 32 (0.85%) JUnit
8 31 (0.82%) Maven
9 29 (0.77%) IntelliJ
10 28 (0.74%) gulp
11 27 (0.71%) Cypress.io
11 27 (0.71%) Subversion
12 23 (0.61%) GitLab
13 22 (0.58%) Vagrant
14 21 (0.55%) Hudson
15 20 (0.53%) Postman
15 20 (0.53%) TeamCity
15 20 (0.53%) webpack
16 19 (0.50%) CircleCI
General
1 1,153 (30.45%) Finance
2 722 (19.07%) Manufacturing
3 701 (18.52%) Telecoms
4 688 (18.17%) Electronics
5 671 (17.72%) Public Sector
6 303 (8.00%) Retail
7 263 (6.95%) Advertising
8 140 (3.70%) Games
9 139 (3.67%) Legal
10 96 (2.54%) Publishing
11 91 (2.40%) Law
12 71 (1.88%) Automotive
13 58 (1.53%) Pharmaceutical
14 47 (1.24%) Banking
14 47 (1.24%) Brand Awareness
15 29 (0.77%) Financial Institution
16 27 (0.71%) German Language
17 25 (0.66%) French Language
18 18 (0.48%) Back Office
18 18 (0.48%) Spanish Language
Job Titles
1 785 (20.73%) Developer
2 282 (7.45%) Analyst
3 231 (6.10%) Senior Developer
4 213 (5.63%) Consultant
5 175 (4.62%) Architect
6 172 (4.54%) Product Manager
7 165 (4.36%) Marketing Manager
8 136 (3.59%) Software Engineer
9 124 (3.28%) Front End Developer (Client-Side Developer)
10 121 (3.20%) Designer
11 107 (2.83%) Senior Manager
12 99 (2.61%) Project Manager
13 89 (2.35%) Web Developer
14 86 (2.27%) Java Developer
15 83 (2.19%) Junior
15 83 (2.19%) Salesforce Developer
16 79 (2.09%) Data Analyst
17 72 (1.90%) PHP Developer
17 72 (1.90%) Product Owner
18 69 (1.82%) DevOps Engineer
Libraries, Frameworks & Software Standards
1 519 (13.71%) HTML
2 449 (11.86%) CSS
3 248 (6.55%) React
4 226 (5.97%) AngularJS
5 222 (5.86%) Node.js
6 221 (5.84%) REST
7 172 (4.54%) .NET
8 144 (3.80%) HTML5
9 142 (3.75%) Web Services
10 130 (3.43%) jQuery
11 109 (2.88%) Vue.js
12 92 (2.43%) SOAP
13 88 (2.32%) JSON
14 87 (2.30%) RESTful
15 86 (2.27%) Sass
16 83 (2.19%) ASP.NET
17 80 (2.11%) CSS3
18 78 (2.06%) XML
19 75 (1.98%) Laravel
20 70 (1.85%) Spring
Miscellaneous
1 505 (13.34%) Analytical Skills
2 494 (13.05%) User Experience
3 251 (6.63%) Social Media
4 124 (3.28%) Mobile App
5 123 (3.25%) Self-Motivation
6 120 (3.17%) Blog
7 65 (1.72%) Management Information System
8 56 (1.48%) Marketing Technology
9 53 (1.40%) Greenfield Project
10 45 (1.19%) Virtual Team
11 41 (1.08%) Algorithms
12 39 (1.03%) Cloud Native
13 38 (1.00%) EPoS
14 37 (0.98%) Life Science
14 37 (0.98%) Podcast
15 36 (0.95%) Enterprise Software
16 34 (0.90%) Public Cloud
17 33 (0.87%) Driving Licence
17 33 (0.87%) FMCG
17 33 (0.87%) NHS
Operating Systems
1 215 (5.68%) Linux
2 101 (2.67%) Windows
3 74 (1.95%) Unix
4 47 (1.24%) Android
5 40 (1.06%) Apple iOS
6 38 (1.00%) Windows Server
7 34 (0.90%) CentOS
8 22 (0.58%) Windows 10
9 21 (0.55%) Ubuntu
10 13 (0.34%) Red Hat Enterprise Linux
11 11 (0.29%) Windows Server 2016
12 8 (0.21%) Mac OS
12 8 (0.21%) Windows Server 2012
13 6 (0.16%) Windows Server 2008
14 5 (0.13%) Embedded Linux
15 4 (0.11%) Kali Linux
16 3 (0.079%) Windows 7
17 1 (0.026%) Mac OS X
17 1 (0.026%) Windows 8
17 1 (0.026%) Windows Server 2003
Processes & Methodologies
1 1,261 (33.31%) Digital Marketing
2 1,039 (27.44%) Agile Software Development
3 935 (24.70%) Business Intelligence
4 744 (19.65%) Analytics
5 670 (17.70%) Programme Management
6 504 (13.31%) E-Commerce
7 448 (11.83%) Problem-Solving
8 412 (10.88%) CRM
9 361 (9.54%) Scrum
10 358 (9.46%) B2B
11 337 (8.90%) DevOps
12 310 (8.19%) Software Engineering
13 293 (7.74%) Project Management
14 255 (6.74%) Computer Science
15 254 (6.71%) Web Development
16 219 (5.78%) Decision-Making
16 219 (5.78%) Stakeholder Management
17 218 (5.76%) SEO
18 211 (5.57%) Business Development
19 202 (5.34%) Front End Development
Programming Languages
1 662 (17.49%) JavaScript
2 559 (14.76%) SQL
3 413 (10.91%) Python
4 267 (7.05%) Java
5 237 (6.26%) PHP
6 215 (5.68%) C#
7 158 (4.17%) TypeScript
8 114 (3.01%) C++
9 101 (2.67%) Go
10 95 (2.51%) C
11 69 (1.82%) R
12 59 (1.56%) Apex Code
13 55 (1.45%) Ruby
14 47 (1.24%) Shell Script
15 40 (1.06%) T-SQL
16 38 (1.00%) Bash Shell
17 33 (0.87%) PowerShell
18 30 (0.79%) ES6
19 24 (0.63%) Rust
20 22 (0.58%) Scala
Qualifications
1 526 (13.89%) Degree
2 165 (4.36%) Security Cleared
3 119 (3.14%) SC Cleared
4 88 (2.32%) Master's Degree
5 63 (1.66%) Computer Science Degree
6 37 (0.98%) PhD
7 32 (0.85%) DV Cleared
8 23 (0.61%) Numerate Degree
9 22 (0.58%) Cisco Certification
10 21 (0.55%) MBA
11 19 (0.50%) PMI Certification
12 17 (0.45%) IIBA
13 16 (0.42%) CCNP
14 15 (0.40%) Microsoft Certification
15 12 (0.32%) CCIE
16 11 (0.29%) ISEB
16 11 (0.29%) ISTQB
16 11 (0.29%) ITIL Certification
17 8 (0.21%) ISTQB Foundation Certification
18 7 (0.18%) AWS Certification
Quality Assurance & Compliance
1 199 (5.26%) QA
2 83 (2.19%) GDPR
3 66 (1.74%) Data Quality
4 38 (1.00%) ISO/IEC 27001
5 20 (0.53%) SLA
6 19 (0.50%) NIST
7 15 (0.40%) PMO
8 14 (0.37%) Actionable Recommendations
9 11 (0.29%) PCI DSS
10 8 (0.21%) Cyber Essentials
10 8 (0.21%) ISO 13485
11 7 (0.18%) HMG Security Policy Framework
12 6 (0.16%) ISO/IEC 20000
12 6 (0.16%) WCAG
13 5 (0.13%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
14 4 (0.11%) ISO 9001
14 4 (0.11%) Sarbanes-Oxley
15 3 (0.079%) GAAP
15 3 (0.079%) HL7
15 3 (0.079%) ISO 20022
System Software
1 205 (5.41%) Docker
2 53 (1.40%) Active Directory
3 39 (1.03%) VMware Infrastructure
4 13 (0.34%) Hyper-V
5 5 (0.13%) Squid
6 4 (0.11%) Snort
6 4 (0.11%) vSphere
7 3 (0.079%) HDFS
7 3 (0.079%) KVM
7 3 (0.079%) Virtual Desktop
8 1 (0.026%) Ceph
8 1 (0.026%) Firmware
8 1 (0.026%) Oracle RAC
8 1 (0.026%) Samba
8 1 (0.026%) Varnish
8 1 (0.026%) VMware NSX
8 1 (0.026%) Xen
Systems Management
1 127 (3.35%) Kubernetes
2 101 (2.67%) Terraform
3 36 (0.95%) Puppet
4 28 (0.74%) Ansible
4 28 (0.74%) Packer
5 27 (0.71%) Nagios
6 22 (0.58%) Docker Swarm
7 21 (0.55%) Consul
8 16 (0.42%) Grafana
9 14 (0.37%) Prometheus
10 13 (0.34%) Istio
11 10 (0.26%) Argo
11 10 (0.26%) Knative
11 10 (0.26%) linkerd
11 10 (0.26%) Opscode Chef
12 8 (0.21%) FlexNet
12 8 (0.21%) Microsoft Intune
12 8 (0.21%) Red Hat Satellite
12 8 (0.21%) SCCM
12 8 (0.21%) Suricata
Vendors
1 718 (18.96%) SAP
2 383 (10.12%) Google
3 376 (9.93%) Salesforce.com
4 356 (9.40%) Microsoft
5 261 (6.89%) Adobe
6 103 (2.72%) Salesforce Marketing Cloud
7 100 (2.64%) Oracle
8 64 (1.69%) Facebook
9 49 (1.29%) VMware
10 48 (1.27%) Sitecore
11 43 (1.14%) Cisco
12 41 (1.08%) IBM
13 39 (1.03%) Pardot
14 38 (1.00%) Twitter
15 36 (0.95%) Splunk
16 30 (0.79%) YouTube
17 28 (0.74%) HubSpot
17 28 (0.74%) Red Hat
18 24 (0.63%) Instagram
18 24 (0.63%) Marketo