Period
to 27 October 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 27 October 2020 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
27 Oct 2020
Same period 2019 Same period 2018
Rank 76 59 52
Rank change year-on-year -17 -7 -9
Permanent jobs citing Marketing 1,822 5,778 7,670
As % of all permanent jobs advertised in England 4.01% 4.60% 5.03%
As % of the General category 10.58% 11.56% 11.68%
Number of salaries quoted 1,735 4,906 6,236
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £31,250 £29,775 £26,250
90th Percentile £85,000 £82,500 £82,500
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +7.53%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 17,226 49,970 65,649
As % of all permanent IT jobs advertised in England 37.93% 39.77% 43.06%
Number of salaries quoted 13,802 38,085 50,638
Median annual salary £60,000 £55,000 £55,000
Median salary % change year-on-year +9.09% - +4.76%
10th Percentile £33,750 £31,250 £30,000
90th Percentile £100,000 £93,750 £87,500
UK median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +5.00%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

3-month moving average salary quoted in jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

Salary distribution for jobs citing Marketing in England over the 6 months to 27 October 2020.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 27 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -25 840 £60,000 +9.09% 165
South East -6 302 £48,000 -4.00% 98
North of England -5 245 £50,000 +11.11% 93
South West -1 217 £45,000 - 65
North West +3 143 £55,000 +29.41% 52
Midlands +6 117 £44,250 +4.12% 62
Yorkshire -11 84 £42,500 -5.56% 29
West Midlands -6 65 £52,500 +16.67% 31
East Midlands +33 52 £41,250 -2.94% 31
East of England -17 39 £39,128 -17.63% 29
North East +5 18 £38,750 -13.89% 12
Marketing
UK

For the 6 months to 27 October 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 576 (31.61%) Agile Software Development
2 567 (31.12%) Digital Marketing
3 553 (30.35%) Finance
4 419 (23.00%) Business Intelligence
5 390 (21.41%) JavaScript
6 378 (20.75%) HTML
7 342 (18.77%) CSS
7 342 (18.77%) Telecoms
8 319 (17.51%) SAP
9 318 (17.45%) Public Sector
10 316 (17.34%) Manufacturing
11 302 (16.58%) Analytics
12 301 (16.52%) Programme Management
13 297 (16.30%) Electronics
14 263 (14.43%) SQL
15 258 (14.16%) Analytical Skills
16 240 (13.17%) Degree
17 237 (13.01%) Salesforce.com
18 226 (12.40%) CRM
19 223 (12.24%) E-Commerce
20 208 (11.42%) Microsoft
21 200 (10.98%) Python
22 193 (10.59%) SaaS
23 189 (10.37%) Git (software)
24 187 (10.26%) User Experience
25 179 (9.82%) Azure
26 163 (8.95%) AWS
27 161 (8.84%) Scrum
28 158 (8.67%) Problem-Solving
29 152 (8.34%) DevOps

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 77 (4.23%) CMS
2 45 (2.47%) WordPress
3 38 (2.09%) Apache
3 38 (2.09%) Apache Spark
4 30 (1.65%) Elasticsearch
5 28 (1.54%) SharePoint
6 17 (0.93%) Confluence
7 15 (0.82%) EPiServer
8 14 (0.77%) Drupal
8 14 (0.77%) IIS
9 13 (0.71%) MS Exchange
9 13 (0.71%) nginx
10 11 (0.60%) Adobe Experience Manager
10 11 (0.60%) Headless CMS
10 11 (0.60%) SAS
11 5 (0.27%) Exchange Server 2013
11 5 (0.27%) Mule
11 5 (0.27%) Mule ESB
11 5 (0.27%) Red Hat Fuse
11 5 (0.27%) Sitecore CMS
Applications
1 68 (3.73%) Microsoft Office
2 60 (3.29%) Microsoft Excel
3 33 (1.81%) Microsoft PowerPoint
4 32 (1.76%) Sketch
5 24 (1.32%) InVision
5 24 (1.32%) Photoshop
6 17 (0.93%) Zeplin
7 14 (0.77%) Adobe Illustrator
8 13 (0.71%) Adobe Creative Suite
9 5 (0.27%) Chatbot
10 4 (0.22%) Figma
10 4 (0.22%) Marvel
10 4 (0.22%) Microsoft Project
11 3 (0.16%) InDesign
12 2 (0.11%) Adobe After Effects
12 2 (0.11%) Adobe Premiere
12 2 (0.11%) EViews
12 2 (0.11%) Maya
12 2 (0.11%) MS Visio
12 2 (0.11%) Stata
Business Applications
1 59 (3.24%) Magento
2 23 (1.26%) Dynamics CRM
3 18 (0.99%) Salesforce.com CRM
4 15 (0.82%) Shopify
5 14 (0.77%) Adobe Campaign
6 12 (0.66%) Eloqua
7 10 (0.55%) Oracle EBS
7 10 (0.55%) Sparx Enterprise Architect
8 9 (0.49%) Social Studio
9 6 (0.33%) Payment Gateway
10 5 (0.27%) Maximo
10 5 (0.27%) TRIRIGA
10 5 (0.27%) Unica
11 3 (0.16%) SAP S/4HANA
11 3 (0.16%) WebTrends
12 2 (0.11%) FastStats
12 2 (0.11%) OpenCart
12 2 (0.11%) Oracle Receivables
12 2 (0.11%) SAP Hybris
12 2 (0.11%) Sentinel
Cloud Services
1 193 (10.59%) SaaS
2 179 (9.82%) Azure
3 163 (8.95%) AWS
4 89 (4.88%) Google Analytics
5 79 (4.34%) Salesforce Service Cloud
6 74 (4.06%) Office 365
7 71 (3.90%) Power Platform
8 66 (3.62%) Salesforce Sales Cloud
9 48 (2.63%) GCP
10 33 (1.81%) GitHub
11 28 (1.54%) Amazon EC2
12 24 (1.32%) Serverless
13 22 (1.21%) PaaS
14 18 (0.99%) Adobe Analytics
14 18 (0.99%) Amazon S3
15 17 (0.93%) Cloud Computing
15 17 (0.93%) IaaS
16 16 (0.88%) Azure Data Factory
16 16 (0.88%) Force.com
17 15 (0.82%) Adobe Creative Cloud
Communications & Networking
1 69 (3.79%) Internet
2 34 (1.87%) Firewall
3 21 (1.15%) Skype
4 19 (1.04%) SMS
5 9 (0.49%) Wi-Fi
6 8 (0.44%) DNS
6 8 (0.44%) WAN
7 7 (0.38%) Broadband
7 7 (0.38%) Remote Desktop
8 6 (0.33%) HTTP
8 6 (0.33%) VPN
9 5 (0.27%) FTP
9 5 (0.27%) IPv4
9 5 (0.27%) LAN
9 5 (0.27%) TCP/IP
10 4 (0.22%) 802.11
10 4 (0.22%) IPv6
10 4 (0.22%) MPLS
10 4 (0.22%) VLAN
10 4 (0.22%) Wireshark
Database & Business Intelligence
1 123 (6.75%) MySQL
2 83 (4.56%) SQL Server
3 81 (4.45%) Tableau
4 72 (3.95%) Big Data
5 71 (3.90%) Power BI
6 51 (2.80%) Relational Database
7 49 (2.69%) Data Warehouse
8 37 (2.03%) PostgreSQL
9 33 (1.81%) Looker
10 30 (1.65%) Snowflake Schema
11 29 (1.59%) NoSQL
12 19 (1.04%) Hadoop
12 19 (1.04%) Redis
13 18 (0.99%) Data Lake
13 18 (0.99%) MongoDB
14 17 (0.93%) BigQuery
14 17 (0.93%) Data Mining
15 15 (0.82%) Amazon Redshift
16 12 (0.66%) Azure SQL Database
17 11 (0.60%) SQL Server Integration Services
Development Applications
1 189 (10.37%) Git (software)
2 72 (3.95%) JIRA
3 20 (1.10%) Jenkins
4 17 (0.93%) Grunt
4 17 (0.93%) gulp
5 15 (0.82%) Visual Studio
6 14 (0.77%) Subversion
6 14 (0.77%) webpack
7 13 (0.71%) JUnit
8 11 (0.60%) Bitbucket
8 11 (0.60%) SpecFlow
9 10 (0.55%) NUnit
10 9 (0.49%) Postman
10 9 (0.49%) SQL Server Management Studio (SSMS)
11 8 (0.44%) Fiddler
11 8 (0.44%) Selenium
11 8 (0.44%) SoapUI
12 7 (0.38%) Axure RP
12 7 (0.38%) PHPUnit
13 6 (0.33%) Atlassian Bamboo
General
1 553 (30.35%) Finance
2 342 (18.77%) Telecoms
3 318 (17.45%) Public Sector
4 316 (17.34%) Manufacturing
5 297 (16.30%) Electronics
6 117 (6.42%) Retail
7 86 (4.72%) Advertising
8 46 (2.52%) Legal
9 42 (2.31%) Law
10 33 (1.81%) Publishing
11 31 (1.70%) Banking
12 24 (1.32%) Games
12 24 (1.32%) Local Government
13 21 (1.15%) Brand Awareness
14 11 (0.60%) Billing
15 9 (0.49%) Financial Institution
15 9 (0.49%) German Language
16 8 (0.44%) French Language
16 8 (0.44%) Retail Banking
16 8 (0.44%) Spanish Language
Job Titles
1 484 (26.56%) Developer
2 144 (7.90%) Consultant
3 134 (7.35%) Analyst
4 111 (6.09%) Product Manager
5 101 (5.54%) Front End Developer (Client-Side Developer)
6 94 (5.16%) Architect
7 80 (4.39%) Senior Developer
8 76 (4.17%) Salesforce Developer
9 67 (3.68%) Marketing Manager
10 61 (3.35%) Designer
11 57 (3.13%) PHP Developer
12 52 (2.85%) Product Owner
13 51 (2.80%) Full Stack Developer
14 49 (2.69%) Web Developer
15 45 (2.47%) .NET Developer
15 45 (2.47%) Lead Developer
16 43 (2.36%) Data Engineer
16 43 (2.36%) Project Manager
17 41 (2.25%) Administrator
18 39 (2.14%) Business Analyst
Libraries, Frameworks & Software Standards
1 378 (20.75%) HTML
2 342 (18.77%) CSS
3 139 (7.63%) REST
4 125 (6.86%) AngularJS
5 116 (6.37%) React
6 93 (5.10%) Web Services
7 90 (4.94%) HTML5
8 88 (4.83%) Node.js
9 87 (4.77%) .NET
9 87 (4.77%) jQuery
10 65 (3.57%) SOAP
11 64 (3.51%) Vue.js
12 58 (3.18%) RESTful
13 55 (3.02%) Laravel
14 54 (2.96%) ASP.NET
14 54 (2.96%) Visualforce
15 50 (2.74%) CSS3
15 50 (2.74%) Sass
16 38 (2.09%) .NET Core
16 38 (2.09%) JSON
Miscellaneous
1 258 (14.16%) Analytical Skills
2 187 (10.26%) User Experience
3 107 (5.87%) Social Media
4 82 (4.50%) Blog
5 66 (3.62%) Mobile App
5 66 (3.62%) Self-Motivation
6 48 (2.63%) Management Information System
7 36 (1.98%) Marketing Technology
8 35 (1.92%) Greenfield Project
9 28 (1.54%) Algorithms
10 26 (1.43%) Cloud Native
11 21 (1.15%) Enterprise Software
11 21 (1.15%) Virtual Team
12 20 (1.10%) Digital Media
12 20 (1.10%) Internet of Things
13 16 (0.88%) Clustering
14 15 (0.82%) Driving Licence
15 12 (0.66%) Analytical Mindset
15 12 (0.66%) Media Streaming
15 12 (0.66%) Video\Live Streaming
Operating Systems
1 97 (5.32%) Linux
2 54 (2.96%) Windows
3 28 (1.54%) Apple iOS
4 27 (1.48%) Android
5 23 (1.26%) CentOS
6 21 (1.15%) Unix
7 14 (0.77%) Ubuntu
7 14 (0.77%) Windows 10
7 14 (0.77%) Windows Server
8 3 (0.16%) Debian
8 3 (0.16%) Mac OS
8 3 (0.16%) Red Hat Enterprise Linux
9 2 (0.11%) HPUX
10 1 (0.055%) Oracle Linux
10 1 (0.055%) VMS
10 1 (0.055%) Windows 7
10 1 (0.055%) Windows 8
10 1 (0.055%) Windows Server 2012
10 1 (0.055%) Windows Server 2016
Processes & Methodologies
1 576 (31.61%) Agile Software Development
2 567 (31.12%) Digital Marketing
3 419 (23.00%) Business Intelligence
4 302 (16.58%) Analytics
5 301 (16.52%) Programme Management
6 226 (12.40%) CRM
7 223 (12.24%) E-Commerce
8 161 (8.84%) Scrum
9 158 (8.67%) Problem-Solving
10 152 (8.34%) DevOps
11 145 (7.96%) Web Development
12 137 (7.52%) Software Engineering
13 125 (6.86%) B2B
14 122 (6.70%) Data Science
15 118 (6.48%) Stakeholder Management
16 116 (6.37%) Project Management
17 114 (6.26%) Front End Development
18 111 (6.09%) SEO
19 100 (5.49%) Decision-Making
20 98 (5.38%) Mentoring
Programming Languages
1 390 (21.41%) JavaScript
2 263 (14.43%) SQL
3 200 (10.98%) Python
4 133 (7.30%) PHP
5 123 (6.75%) C#
6 117 (6.42%) Java
7 88 (4.83%) Apex Code
8 44 (2.41%) TypeScript
9 36 (1.98%) Bash Shell
10 33 (1.81%) R
11 32 (1.76%) C
12 30 (1.65%) Ruby
13 29 (1.59%) C++
14 24 (1.32%) Scala
15 21 (1.15%) T-SQL
16 13 (0.71%) PowerShell
17 10 (0.55%) ES6
17 10 (0.55%) Go
17 10 (0.55%) Shell Script
18 8 (0.44%) Java 8
Qualifications
1 240 (13.17%) Degree
2 44 (2.41%) Security Cleared
3 31 (1.70%) Computer Science Degree
4 27 (1.48%) SANS
5 24 (1.32%) SC Cleared
6 16 (0.88%) Microsoft Certification
7 15 (0.82%) Master's Degree
8 13 (0.71%) Cisco Certification
8 13 (0.71%) MCSA
9 11 (0.60%) Numerate Degree
10 10 (0.55%) MBA
11 8 (0.44%) MCSE
12 7 (0.38%) CISM
12 7 (0.38%) CISSP
12 7 (0.38%) IIBA
13 6 (0.33%) CCNA
13 6 (0.33%) PMI Certification
13 6 (0.33%) VMware Certified Professional (VCP)
14 5 (0.27%) ISEB
14 5 (0.27%) PhD
Quality Assurance & Compliance
1 87 (4.77%) QA
2 38 (2.09%) GDPR
3 18 (0.99%) Data Quality
4 17 (0.93%) SLA
5 12 (0.66%) ISO/IEC 27001
6 5 (0.27%) PCI DSS
6 5 (0.27%) PMO
7 4 (0.22%) NIST
8 3 (0.16%) Cyber Essentials
8 3 (0.16%) ISO/IEC 20000
8 3 (0.16%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 3 (0.16%) SEPA
9 2 (0.11%) HMG Security Policy Framework
9 2 (0.11%) ISO 13485
9 2 (0.11%) ISO 20022
10 1 (0.055%) Actionable Recommendations
10 1 (0.055%) GMP
10 1 (0.055%) IEC 62304
10 1 (0.055%) Sarbanes-Oxley
10 1 (0.055%) SNOMED CT
System Software
1 85 (4.67%) Docker
2 59 (3.24%) Active Directory
3 17 (0.93%) VMware Infrastructure
4 5 (0.27%) Virtual Machines
5 4 (0.22%) Virtual Desktop
5 4 (0.22%) vSphere
6 3 (0.16%) Hyper-V
6 3 (0.16%) VMware ESXi
6 3 (0.16%) XenApp
7 2 (0.11%) NFS
7 2 (0.11%) Samba
7 2 (0.11%) Squid
8 1 (0.055%) Firmware
8 1 (0.055%) Varnish
Systems Management
1 46 (2.52%) Kubernetes
2 27 (1.48%) Terraform
3 23 (1.26%) QRadar
4 21 (1.15%) Puppet
5 15 (0.82%) Ansible
6 14 (0.77%) Opscode Chef
7 10 (0.55%) EMC NetWorker
8 8 (0.44%) Single Sign-On
9 6 (0.33%) Nagios
9 6 (0.33%) SCCM
10 5 (0.27%) Microsoft Intune
11 3 (0.16%) Consul
11 3 (0.16%) Docker Swarm
11 3 (0.16%) Kibana
11 3 (0.16%) Microsoft Clustering
11 3 (0.16%) Microsoft Data Protection Manager
11 3 (0.16%) Packer
12 2 (0.11%) WSUS
13 1 (0.055%) MOM
13 1 (0.055%) ZABBIX
Vendors
1 319 (17.51%) SAP
2 237 (13.01%) Salesforce.com
3 208 (11.42%) Microsoft
4 139 (7.63%) Google
5 90 (4.94%) Adobe
6 58 (3.18%) Salesforce Marketing Cloud
7 53 (2.91%) Pardot
8 42 (2.31%) Oracle
9 41 (2.25%) IBM
10 35 (1.92%) Cisco
11 30 (1.65%) VMware
12 28 (1.54%) CyberArk
13 26 (1.43%) Thycotic
14 23 (1.26%) ArcSight
14 23 (1.26%) Bomgar
14 23 (1.26%) HubSpot
14 23 (1.26%) LogRhythm
14 23 (1.26%) NetWitness
14 23 (1.26%) Palo Alto
14 23 (1.26%) Splunk