Period
to 24 June 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 24 June 2019 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
24 Jun 2019
Same period 2018 Same period 2017
Rank 58 51 42
Rank change year-on-year -7 -9 +2
Permanent jobs citing Marketing 6,406 8,335 9,243
As % of all permanent IT jobs advertised in England 4.81% 5.13% 5.67%
As % of the General category 12.46% 12.30% 13.47%
Number of salaries quoted 4,994 6,415 7,373
England median annual salary £50,000 £45,000 £45,000
Median salary % change year-on-year +11.11% - -
10th Percentile £27,500 £26,250 £25,750
90th Percentile £82,500 £81,250 £80,000
UK median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 51,410 67,787 68,599
As % of all permanent IT jobs advertised in England 38.58% 41.70% 42.07%
Number of salaries quoted 38,905 52,779 53,998
England median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £31,250 £30,000 £28,750
90th Percentile £92,500 £87,500 £85,000
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Marketing in England over the 6 months to 24 June 2019.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 24 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +4 3,131 £55,000 - 301
South East -21 1,099 £47,500 +11.76% 135
North of England -24 709 £42,500 +6.25% 134
South West +9 687 £42,500 +2.41% 74
Midlands -6 481 £38,000 +1.33% 87
North West +1 420 £46,500 +16.25% 87
West Midlands -25 293 £38,000 +1.33% 44
Yorkshire -52 253 £41,500 +3.75% 37
East of England -29 246 £47,500 +13.10% 42
East Midlands +6 187 £38,000 +1.33% 43
North East -7 38 £45,000 +28.57% 10
Marketing
UK

For the 6 months to 24 June 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 1,992 (31.10%) Agile Software Development
2 1,604 (25.04%) Finance
3 1,512 (23.60%) Digital Marketing
4 1,274 (19.89%) Analytics
5 1,240 (19.36%) SQL
6 1,173 (18.31%) HTML
7 1,140 (17.80%) JavaScript
8 1,113 (17.37%) Degree
9 1,031 (16.09%) Business Intelligence
10 992 (15.49%) CSS
11 874 (13.64%) CRM
12 850 (13.27%) Analytical Skills
13 799 (12.47%) SAP
14 756 (11.80%) Telecoms
15 745 (11.63%) Microsoft
16 743 (11.60%) User Experience
17 716 (11.18%) E-Commerce
18 709 (11.07%) Manufacturing
19 668 (10.43%) Programme Management
20 662 (10.33%) Project Management
21 650 (10.15%) .NET
21 650 (10.15%) C#
22 645 (10.07%) Problem-Solving
23 642 (10.02%) Electronics
24 634 (9.90%) Salesforce.com
25 608 (9.49%) Python
26 583 (9.10%) Retail
27 577 (9.01%) Google
28 539 (8.41%) Scrum
29 529 (8.26%) Java

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 446 (6.96%) CMS
2 204 (3.18%) WordPress
3 95 (1.48%) Confluence
4 78 (1.22%) SAS
5 77 (1.20%) Sitecore CMS
6 76 (1.19%) Adobe Experience Manager
7 74 (1.16%) Apache Spark
8 69 (1.08%) Umbraco
9 66 (1.03%) Elasticsearch
10 64 (1.00%) Drupal
11 49 (0.76%) IIS
12 44 (0.69%) SharePoint
13 36 (0.56%) Apache
14 31 (0.48%) Apache Solr
15 29 (0.45%) EPiServer
16 27 (0.42%) MS Exchange
17 21 (0.33%) Skype for Business
18 20 (0.31%) Sitefinity
19 17 (0.27%) Tomcat
20 16 (0.25%) nginx
Applications
1 326 (5.09%) Microsoft Excel
2 213 (3.33%) Microsoft Office
3 177 (2.76%) Photoshop
4 160 (2.50%) Microsoft PowerPoint
5 119 (1.86%) Sketch
6 99 (1.55%) Adobe Illustrator
7 85 (1.33%) InVision
8 61 (0.95%) Adobe Creative Suite
9 45 (0.70%) MS Visio
10 43 (0.67%) InDesign
11 39 (0.61%) Microsoft Project
12 37 (0.58%) OmniGraffle
13 28 (0.44%) Adobe After Effects
14 27 (0.42%) SPSS
15 24 (0.37%) Spreadsheet
16 23 (0.36%) Adobe Premiere
16 23 (0.36%) Marvel
17 17 (0.27%) Figma
18 16 (0.25%) Adobe XD
19 8 (0.12%) Zeplin
Business Applications
1 129 (2.01%) Magento
2 94 (1.47%) Dynamics CRM
3 56 (0.87%) SAP Hybris
4 49 (0.76%) Eloqua
5 42 (0.66%) Payment Gateway
5 42 (0.66%) SAP CRM
6 40 (0.62%) Salesforce.com CRM
7 34 (0.53%) Adobe Campaign
8 25 (0.39%) SDL Web 8
9 21 (0.33%) Unit4 Business World
10 19 (0.30%) Oracle ERP
11 18 (0.28%) NetSuite
12 17 (0.27%) FastStats
12 17 (0.27%) Shopify
13 16 (0.25%) Oracle Payables
13 16 (0.25%) Oracle Receivables
14 13 (0.20%) Oracle Assets
14 13 (0.20%) Oracle Cash Management
14 13 (0.20%) Oracle Procure-to-Pay
15 12 (0.19%) SAP ERP
Cloud Services
1 521 (8.13%) Amazon AWS
2 459 (7.17%) Microsoft Azure
3 431 (6.73%) SaaS
4 317 (4.95%) Google Analytics
5 203 (3.17%) Google Cloud Platform
6 142 (2.22%) Power Platform
7 101 (1.58%) Adobe Analytics
7 101 (1.58%) Office 365
8 99 (1.55%) IaaS
9 92 (1.44%) PaaS
10 86 (1.34%) GitHub
11 84 (1.31%) Serverless
12 77 (1.20%) Adobe Creative Cloud
13 73 (1.14%) Salesforce Service Cloud
14 62 (0.97%) Cloud Computing
15 59 (0.92%) AdWords
16 54 (0.84%) Salesforce Sales Cloud
17 44 (0.69%) npm
18 43 (0.67%) Google Tag Manager
19 37 (0.58%) Dynamics 365
Communications & Networking
1 158 (2.47%) Internet
2 86 (1.34%) Firewall
3 50 (0.78%) Intranet
4 48 (0.75%) HTTP
5 46 (0.72%) TCP/IP
6 39 (0.61%) WAN
7 37 (0.58%) SMS
8 36 (0.56%) DNS
8 36 (0.56%) Skype
9 34 (0.53%) Wi-Fi
10 33 (0.52%) Broadband
10 33 (0.52%) SAN
11 32 (0.50%) Unified Communications
12 31 (0.48%) VoIP
13 29 (0.45%) LAN
14 28 (0.44%) VPN
15 26 (0.41%) SSH
16 24 (0.37%) Bluetooth
16 24 (0.37%) Cisco ASA
17 22 (0.34%) MPLS
Database & Business Intelligence
1 499 (7.79%) SQL Server
2 319 (4.98%) MySQL
3 210 (3.28%) Data Warehouse
4 188 (2.93%) Big Data
5 183 (2.86%) Relational Database
6 151 (2.36%) SQL Server Integration Services
7 142 (2.22%) Power BI
8 134 (2.09%) SQL Server Reporting Services
9 103 (1.61%) NoSQL
10 95 (1.48%) Redis
11 86 (1.34%) MongoDB
12 80 (1.25%) Hadoop
13 67 (1.05%) PostgreSQL
14 65 (1.01%) RDBMS
15 62 (0.97%) Blockchain
16 59 (0.92%) QlikView
17 57 (0.89%) Data Mining
18 51 (0.80%) SQL Server Analysis Services
19 48 (0.75%) BigQuery
20 44 (0.69%) SQL Server 2016
Development Applications
1 435 (6.79%) Git (software)
2 267 (4.17%) JIRA
3 180 (2.81%) Visual Studio
4 103 (1.61%) Selenium
5 98 (1.53%) Jenkins
6 86 (1.34%) gulp
7 71 (1.11%) webpack
8 64 (1.00%) Grunt
9 63 (0.98%) Team Foundation Server
10 59 (0.92%) Subversion
11 58 (0.91%) Visual Studio Team System
12 44 (0.69%) Cucumber
13 43 (0.67%) Axure RP
14 40 (0.62%) Bitbucket
15 36 (0.56%) WebDriver
16 32 (0.50%) Maven
17 30 (0.47%) TeamCity
18 28 (0.44%) Jasmine
19 27 (0.42%) SpecFlow
20 26 (0.41%) LINQPad
General
1 1,604 (25.04%) Finance
2 756 (11.80%) Telecoms
3 709 (11.07%) Manufacturing
4 642 (10.02%) Electronics
5 583 (9.10%) Retail
6 344 (5.37%) Advertising
7 237 (3.70%) Banking
8 135 (2.11%) Games
9 127 (1.98%) Legal
10 115 (1.80%) Law
11 65 (1.01%) Publishing
12 57 (0.89%) Billing
13 54 (0.84%) Brand Awareness
14 51 (0.80%) Automotive
15 43 (0.67%) Back Office
16 36 (0.56%) Digital Economy
17 33 (0.52%) Local Government
18 27 (0.42%) Financial Institution
18 27 (0.42%) French Language
18 27 (0.42%) Military
Job Titles
1 1,484 (23.17%) Developer
2 781 (12.19%) Analyst
3 326 (5.09%) Consultant
4 322 (5.03%) Architect
5 291 (4.54%) .NET Developer
6 283 (4.42%) Product Manager
7 245 (3.82%) Project Manager
8 242 (3.78%) Designer
9 217 (3.39%) PHP Developer
10 213 (3.33%) C# Developer
11 202 (3.15%) Front End Developer (Client-Side Developer)
12 186 (2.90%) Business Analyst
13 182 (2.84%) Data Analyst
14 176 (2.75%) Senior Developer
15 174 (2.72%) Web Developer
16 162 (2.53%) Marketing Manager
17 157 (2.45%) Software Developer
18 156 (2.44%) Junior
19 148 (2.31%) Solutions Architect
20 142 (2.22%) Senior Manager
Libraries, Frameworks & Software Standards
1 1,173 (18.31%) HTML
2 992 (15.49%) CSS
3 650 (10.15%) .NET
4 385 (6.01%) HTML5
5 362 (5.65%) AngularJS
6 356 (5.56%) ASP.NET
7 349 (5.45%) jQuery
8 248 (3.87%) React
9 239 (3.73%) CSS3
10 224 (3.50%) Web Services
11 188 (2.93%) Node.js
12 181 (2.83%) REST
13 166 (2.59%) ASP.NET MVC
14 165 (2.58%) Sass
15 157 (2.45%) Laravel
16 149 (2.33%) RESTful
16 149 (2.33%) Spring
17 144 (2.25%) XML
18 130 (2.03%) ASP.NET Web API
18 130 (2.03%) Twitter Bootstrap
Miscellaneous
1 850 (13.27%) Analytical Skills
2 743 (11.60%) User Experience
3 433 (6.76%) Social Media
4 244 (3.81%) Self-Motivation
5 185 (2.89%) Blog
6 180 (2.81%) Mobile App
7 146 (2.28%) Virtual Team
8 138 (2.15%) Greenfield Project
9 133 (2.08%) Management Information System
10 107 (1.67%) Algorithms
11 102 (1.59%) Digital Media
12 88 (1.37%) Marketing Technology
13 80 (1.25%) Enterprise Software
14 74 (1.16%) Data Centre
15 69 (1.08%) FMCG
16 67 (1.05%) Public Cloud
17 45 (0.70%) Graphic Design
17 45 (0.70%) Hybrid Cloud
18 40 (0.62%) Data Structures
19 38 (0.59%) Analytical Mindset
Operating Systems
1 299 (4.67%) Linux
2 279 (4.36%) Windows
3 97 (1.51%) Apple iOS
3 97 (1.51%) Windows Server
4 83 (1.30%) Unix
5 74 (1.16%) Android
6 45 (0.70%) Windows 10
7 38 (0.59%) Windows Server 2012
8 34 (0.53%) CentOS
9 23 (0.36%) Windows Server 2008
10 21 (0.33%) Windows 7
11 20 (0.31%) Mac OS
12 19 (0.30%) Mac OS X
13 16 (0.25%) Red Hat Enterprise Linux
14 15 (0.23%) AIX
15 12 (0.19%) Ubuntu
16 10 (0.16%) Amazon Linux
16 10 (0.16%) Fedora
17 9 (0.14%) FreeRTOS
18 6 (0.094%) SUSE
Processes & Methodologies
1 1,992 (31.10%) Agile Software Development
2 1,512 (23.60%) Digital Marketing
3 1,274 (19.89%) Analytics
4 1,031 (16.09%) Business Intelligence
5 874 (13.64%) CRM
6 716 (11.18%) E-Commerce
7 668 (10.43%) Programme Management
8 662 (10.33%) Project Management
9 645 (10.07%) Problem-Solving
10 539 (8.41%) Scrum
11 513 (8.01%) Software Engineering
12 486 (7.59%) Stakeholder Management
13 440 (6.87%) Web Development
14 384 (5.99%) Business Development
15 373 (5.82%) Product Management
16 363 (5.67%) B2B
16 363 (5.67%) MVC
17 362 (5.65%) Computer Science
17 362 (5.65%) SEO
18 307 (4.79%) Data Science
Programming Languages
1 1,240 (19.36%) SQL
2 1,140 (17.80%) JavaScript
3 650 (10.15%) C#
4 608 (9.49%) Python
5 529 (8.26%) Java
5 529 (8.26%) PHP
6 195 (3.04%) R
7 184 (2.87%) T-SQL
8 165 (2.58%) C
9 141 (2.20%) C++
10 86 (1.34%) Apex Code
11 82 (1.28%) ES6
12 80 (1.25%) Ruby
13 68 (1.06%) PowerShell
14 67 (1.05%) TypeScript
15 60 (0.94%) Bash Shell
16 48 (0.75%) PHP 7
17 41 (0.64%) Go
18 37 (0.58%) VB
19 30 (0.47%) Scala
Qualifications
1 1,113 (17.37%) Degree
2 151 (2.36%) Security Cleared
3 133 (2.08%) Computer Science Degree
4 83 (1.30%) SC Cleared
5 63 (0.98%) Master's Degree
6 54 (0.84%) DV Cleared
7 52 (0.81%) Cisco Certification
8 50 (0.78%) Microsoft Certification
9 47 (0.73%) PMI Certification
10 43 (0.67%) PhD
10 43 (0.67%) PMP
11 38 (0.59%) MBA
12 31 (0.48%) CCNA
13 30 (0.47%) ISTQB
14 28 (0.44%) Numerate Degree
15 26 (0.41%) AWS Certification
15 26 (0.41%) HND
15 26 (0.41%) PRINCE2 Certification
16 21 (0.33%) VMware Certified Professional (VCP)
17 20 (0.31%) CCNP
Quality Assurance & Compliance
1 360 (5.62%) QA
2 100 (1.56%) GDPR
3 84 (1.31%) SLA
4 75 (1.17%) Data Quality
5 41 (0.64%) ISO/IEC 27001
6 37 (0.58%) PCI DSS
7 21 (0.33%) PMO
8 20 (0.31%) ISO 9001
9 18 (0.28%) Actionable Recommendations
10 11 (0.17%) COBIT
11 7 (0.11%) NIST
11 7 (0.11%) Sarbanes-Oxley
12 6 (0.094%) HL7
12 6 (0.094%) ISO 22301
12 6 (0.094%) ISO/IEC 15288
13 5 (0.078%) HMG Security Policy Framework
13 5 (0.078%) ITGC
13 5 (0.078%) PSD2
13 5 (0.078%) WCAG
14 4 (0.062%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
System Software
1 195 (3.04%) Docker
2 154 (2.40%) Active Directory
3 53 (0.83%) VMware Infrastructure
4 41 (0.64%) Firmware
5 24 (0.37%) Hyper-V
6 10 (0.16%) Squid
6 10 (0.16%) Varnish
7 9 (0.14%) Virtual Machines
8 7 (0.11%) Virtual Servers
8 7 (0.11%) XenApp
8 7 (0.11%) XenDesktop
9 6 (0.094%) Virtual Desktop
9 6 (0.094%) VMware ESXi
10 5 (0.078%) HDFS
10 5 (0.078%) Oracle RAC
10 5 (0.078%) vSphere
11 4 (0.062%) Microsoft App-V
12 3 (0.047%) Apache Flume
12 3 (0.047%) VirtualBox
13 2 (0.031%) Terminal Services
Systems Management
1 97 (1.51%) Kubernetes
2 72 (1.12%) Ansible
3 59 (0.92%) Terraform
4 47 (0.73%) Puppet
5 34 (0.53%) Opscode Chef
6 33 (0.52%) SCCM
7 24 (0.37%) Systems Management Server (SMS)
8 16 (0.25%) Salt
9 14 (0.22%) Single Sign-On
10 11 (0.17%) SCOM
11 10 (0.16%) HP Quality Center
11 10 (0.16%) Packer
12 9 (0.14%) Nagios
13 8 (0.12%) CA Service Virtualization
13 8 (0.12%) Data Guard
14 7 (0.11%) Grafana
15 6 (0.094%) Graphite
15 6 (0.094%) Microsoft Data Protection Manager
15 6 (0.094%) SCOrch
16 5 (0.078%) Cisco CUCM
Vendors
1 799 (12.47%) SAP
2 745 (11.63%) Microsoft
3 634 (9.90%) Salesforce.com
4 577 (9.01%) Google
5 518 (8.09%) Adobe
6 261 (4.07%) Oracle
7 217 (3.39%) Tableau
8 138 (2.15%) Salesforce Marketing Cloud
9 102 (1.59%) VMware
10 101 (1.58%) Sitecore
11 91 (1.42%) Facebook
11 91 (1.42%) IBM
12 87 (1.36%) Cisco
13 77 (1.20%) Pardot
14 75 (1.17%) hybris
15 61 (0.95%) Twitter
16 58 (0.91%) Marketo
17 52 (0.81%) Cognizant
18 46 (0.72%) Red Hat
19 40 (0.62%) Pega