Period
to 16 November 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 16 November 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
16 Nov 2018
Same period 2017 Same period 2016
Rank 52 46 50
Rank change year-on-year -6 +4 -7
Permanent jobs citing Marketing 7,597 9,461 9,390
As % of all permanent IT jobs advertised in England 5.01% 5.60% 5.22%
As % of the General category 12.33% 12.64% 12.17%
Number of salaries quoted 5,909 7,318 7,741
England median annual salary £50,000 £45,000 £45,000
Median salary % change year-on-year +11.11% - +5.88%
10th Percentile £26,250 £26,250 £26,250
90th Percentile £82,500 £80,900 £82,500
UK median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 61,605 74,858 77,150
As % of all permanent IT jobs advertised in England 40.60% 44.30% 42.88%
Number of salaries quoted 47,953 54,936 63,551
England median annual salary £55,000 £52,500 £52,000
Median salary % change year-on-year +4.76% +0.96% +4.00%
10th Percentile £30,000 £29,750 £29,000
90th Percentile £90,000 £85,000 £85,000
UK median annual salary £53,671 £50,500 £50,000
% change year-on-year +6.28% +1.00% -

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Marketing in England over the 6 months to 16 November 2018.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 16 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -2 3,646 £57,500 +4.55% 710
South East -12 1,293 £45,000 +5.88% 233
North of England -13 857 £42,500 +13.33% 336
South West 0 815 £45,000 - 138
Midlands -18 539 £40,000 +14.29% 179
North West -6 522 £44,000 +17.33% 170
East of England -10 408 £40,000 +6.67% 125
West Midlands -28 328 £40,000 +21.21% 107
Yorkshire -11 309 £38,000 +11.76% 135
East Midlands -10 204 £37,500 -6.25% 70
North East -60 26 £37,500 -6.25% 31
Marketing
UK

For the 6 months to 16 November 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 2,248 (29.59%) Agile Software Development
2 2,066 (27.19%) Finance
3 1,867 (24.58%) Digital Marketing
4 1,433 (18.86%) HTML
5 1,363 (17.94%) Degree
6 1,347 (17.73%) JavaScript
7 1,273 (16.76%) SQL
8 1,266 (16.66%) Analytics
9 1,154 (15.19%) Business Intelligence
10 1,140 (15.01%) CSS
11 1,005 (13.23%) CRM
12 977 (12.86%) Telecoms
13 963 (12.68%) Microsoft
14 962 (12.66%) Analytical Skills
15 960 (12.64%) E-Commerce
16 923 (12.15%) SAP
17 868 (11.43%) Problem-Solving
18 866 (11.40%) C#
19 861 (11.33%) .NET
20 849 (11.18%) Programme Management
21 838 (11.03%) Project Management
22 836 (11.00%) Manufacturing
23 822 (10.82%) Retail
24 810 (10.66%) User Experience
25 794 (10.45%) SQL Server
26 765 (10.07%) Electronics
27 675 (8.89%) Salesforce.com
28 669 (8.81%) Java
29 660 (8.69%) Google
30 642 (8.45%) Scrum

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 519 (6.83%) CMS
2 229 (3.01%) WordPress
3 158 (2.08%) SAS
4 121 (1.59%) Sitecore CMS
5 110 (1.45%) Apache Spark
6 94 (1.24%) Apache
7 90 (1.18%) SharePoint
8 86 (1.13%) Adobe Experience Manager
9 82 (1.08%) EPiServer
10 68 (0.90%) Elasticsearch
11 61 (0.80%) Confluence
12 57 (0.75%) Umbraco
13 56 (0.74%) Drupal
14 50 (0.66%) Apache Solr
15 46 (0.61%) IIS
16 32 (0.42%) Skype for Business
17 31 (0.41%) Tomcat
18 27 (0.36%) MS Exchange
18 27 (0.36%) nginx
19 20 (0.26%) Sitefinity
Applications
1 368 (4.84%) Microsoft Excel
2 253 (3.33%) Microsoft Office
3 243 (3.20%) Photoshop
4 196 (2.58%) Microsoft PowerPoint
5 147 (1.93%) Adobe Illustrator
6 92 (1.21%) Adobe Creative Suite
7 65 (0.86%) InDesign
8 63 (0.83%) MS Visio
9 55 (0.72%) Microsoft Project
10 49 (0.64%) InVision
11 45 (0.59%) SPSS
12 30 (0.39%) Spreadsheet
13 21 (0.28%) OmniGraffle
14 16 (0.21%) CorelDRAW
15 13 (0.17%) Adobe After Effects
15 13 (0.17%) Chatbot
16 12 (0.16%) Acrobat
17 11 (0.14%) Adobe Premiere
18 10 (0.13%) AutoCAD
19 8 (0.11%) Stata
Business Applications
1 115 (1.51%) Dynamics CRM
2 106 (1.40%) Eloqua
3 100 (1.32%) Magento
4 79 (1.04%) Salesforce.com CRM
5 59 (0.78%) SAP Hybris
6 57 (0.75%) Adobe Campaign
7 42 (0.55%) Dynamics AX
8 39 (0.51%) NetSuite
9 25 (0.33%) Unica
10 23 (0.30%) Dynamics NAV
11 22 (0.29%) FastStats
12 20 (0.26%) Payment Gateway
13 19 (0.25%) Shopify
14 17 (0.22%) Cognos Business Intelligence
15 14 (0.18%) SDL Web 8
16 12 (0.16%) SAP ERP
17 10 (0.13%) Cognos TM1
18 9 (0.12%) WebTrends
19 8 (0.11%) Oracle EBS
19 8 (0.11%) Oracle Payables
Cloud Services
1 557 (7.33%) Amazon AWS
2 539 (7.09%) Microsoft Azure
3 401 (5.28%) SaaS
4 364 (4.79%) Google Analytics
5 122 (1.61%) AdWords
6 120 (1.58%) PaaS
7 117 (1.54%) Office 365
8 109 (1.43%) Google Cloud Platform
9 102 (1.34%) Salesforce Service Cloud
10 101 (1.33%) Adobe Analytics
11 93 (1.22%) IaaS
12 82 (1.08%) GitHub
13 67 (0.88%) Salesforce Sales Cloud
14 61 (0.80%) npm
15 60 (0.79%) Adobe Creative Cloud
16 52 (0.68%) Cloud Computing
17 48 (0.63%) Dynamics 365
18 45 (0.59%) Google Tag Manager
18 45 (0.59%) Serverless
19 34 (0.45%) Amazon EC2
Communications & Networking
1 187 (2.46%) Internet
2 78 (1.03%) Firewall
3 75 (0.99%) TCP/IP
4 72 (0.95%) HTTP
5 65 (0.86%) WAN
6 54 (0.71%) DNS
7 49 (0.64%) SMS
8 45 (0.59%) SAN
9 44 (0.58%) Skype
10 37 (0.49%) Intranet
11 35 (0.46%) VPN
12 34 (0.45%) Wi-Fi
13 31 (0.41%) Broadband
13 31 (0.41%) VLAN
14 28 (0.37%) Network Security
15 27 (0.36%) LAN
15 27 (0.36%) VoIP
16 26 (0.34%) Wireless
17 24 (0.32%) DHCP
18 23 (0.30%) Ethernet
Database & Business Intelligence
1 794 (10.45%) SQL Server
2 366 (4.82%) MySQL
3 324 (4.26%) Big Data
4 252 (3.32%) NoSQL
5 227 (2.99%) Data Warehouse
6 209 (2.75%) Relational Database
7 187 (2.46%) Hadoop
8 163 (2.15%) MongoDB
9 157 (2.07%) SQL Server Integration Services
10 153 (2.01%) SQL Server Reporting Services
11 146 (1.92%) SQL Server 2016
12 142 (1.87%) Power BI
13 93 (1.22%) Data Mining
14 74 (0.97%) Couchbase
15 68 (0.90%) RDBMS
16 64 (0.84%) SQL Server Analysis Services
17 63 (0.83%) Apache Cassandra
18 61 (0.80%) Apache Hive
18 61 (0.80%) PostgreSQL
19 54 (0.71%) QlikView
Development Applications
1 452 (5.95%) Git (software)
2 253 (3.33%) JIRA
3 189 (2.49%) Visual Studio
4 169 (2.22%) Selenium
5 138 (1.82%) Jenkins
6 116 (1.53%) Team Foundation Server
7 112 (1.47%) gulp
8 97 (1.28%) TeamCity
9 83 (1.09%) Subversion
10 65 (0.86%) Grunt
11 64 (0.84%) Cucumber
12 57 (0.75%) Maven
13 53 (0.70%) Protractor
14 50 (0.66%) Dreamweaver
15 48 (0.63%) Visual Studio Team System
16 47 (0.62%) Octopus Deploy
17 44 (0.58%) Bower
18 37 (0.49%) Balsamiq Mockups
19 36 (0.47%) Mocha
20 35 (0.46%) Sinon.JS
General
1 2,066 (27.19%) Finance
2 977 (12.86%) Telecoms
3 836 (11.00%) Manufacturing
4 822 (10.82%) Retail
5 765 (10.07%) Electronics
6 533 (7.02%) Advertising
7 263 (3.46%) Banking
8 212 (2.79%) Legal
9 167 (2.20%) Games
10 110 (1.45%) Publishing
11 93 (1.22%) Back Office
12 87 (1.15%) Automotive
13 65 (0.86%) Law
14 64 (0.84%) Billing
15 59 (0.78%) German Language
16 56 (0.74%) Brand Awareness
17 47 (0.62%) Front Office
18 39 (0.51%) French Language
18 39 (0.51%) Investment Banking
19 36 (0.47%) Digital Economy
Job Titles
1 1,669 (21.97%) Developer
2 862 (11.35%) Analyst
3 443 (5.83%) .NET Developer
4 403 (5.30%) Architect
5 397 (5.23%) Consultant
6 371 (4.88%) Product Manager
7 278 (3.66%) C# Developer
8 269 (3.54%) Project Manager
9 265 (3.49%) Designer
10 264 (3.48%) Business Analyst
11 231 (3.04%) Marketing Manager
12 230 (3.03%) Data Analyst
13 214 (2.82%) Senior Developer
14 207 (2.72%) PHP Developer
15 201 (2.65%) C# .NET Developer
16 196 (2.58%) Software Engineer
16 196 (2.58%) Solutions Architect
17 192 (2.53%) Software Developer
18 184 (2.42%) Junior
19 182 (2.40%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 1,433 (18.86%) HTML
2 1,140 (15.01%) CSS
3 861 (11.33%) .NET
4 510 (6.71%) ASP.NET
5 472 (6.21%) jQuery
6 471 (6.20%) AngularJS
7 469 (6.17%) HTML5
8 323 (4.25%) Web Services
9 322 (4.24%) React
10 319 (4.20%) RESTful
11 317 (4.17%) ASP.NET MVC
12 306 (4.03%) CSS3
13 262 (3.45%) ASP.NET Web API
14 251 (3.30%) XML
15 231 (3.04%) Spring
16 225 (2.96%) Node.js
17 211 (2.78%) Twitter Bootstrap
18 208 (2.74%) Sass
19 175 (2.30%) REST
20 157 (2.07%) SOAP
Miscellaneous
1 962 (12.66%) Analytical Skills
2 810 (10.66%) User Experience
3 529 (6.96%) Social Media
4 362 (4.77%) Computer Science
5 295 (3.88%) Self-Motivation
6 286 (3.76%) Mobile App
7 200 (2.63%) Greenfield Project
8 197 (2.59%) Management Information System
9 170 (2.24%) Virtual Team
10 161 (2.12%) Fintech
11 138 (1.82%) Marketing Technology
12 114 (1.50%) Algorithms
13 106 (1.40%) Enterprise Software
14 105 (1.38%) Blog
15 91 (1.20%) FMCG
16 85 (1.12%) Graphic Design
17 83 (1.09%) Data Centre
18 72 (0.95%) Data Structures
19 66 (0.87%) Driving Licence
20 65 (0.86%) Cloud Native
Operating Systems
1 477 (6.28%) Linux
2 383 (5.04%) Windows
3 151 (1.99%) Apple iOS
4 139 (1.83%) Android
5 110 (1.45%) Windows Server
6 78 (1.03%) Unix
7 41 (0.54%) Windows 10
8 39 (0.51%) Red Hat Enterprise Linux
8 39 (0.51%) Windows Server 2012
9 38 (0.50%) Windows Server 2008
10 33 (0.43%) CentOS
11 30 (0.39%) Windows 7
12 23 (0.30%) Mac OS X
13 20 (0.26%) FreeRTOS
14 16 (0.21%) Mac OS
15 15 (0.20%) Debian
16 12 (0.16%) Solaris
17 11 (0.14%) Ubuntu
18 10 (0.13%) Windows 8
19 8 (0.11%) Embedded Linux
Processes & Methodologies
1 2,248 (29.59%) Agile Software Development
2 1,867 (24.58%) Digital Marketing
3 1,266 (16.66%) Analytics
4 1,154 (15.19%) Business Intelligence
5 1,005 (13.23%) CRM
6 960 (12.64%) E-Commerce
7 868 (11.43%) Problem-Solving
8 849 (11.18%) Programme Management
9 838 (11.03%) Project Management
10 642 (8.45%) Scrum
11 639 (8.41%) MVC
12 540 (7.11%) Software Engineering
13 530 (6.98%) Web Development
14 518 (6.82%) Business Development
15 483 (6.36%) TDD
16 477 (6.28%) SEO
17 463 (6.09%) Product Management
18 453 (5.96%) Stakeholder Management
19 450 (5.92%) Presales
20 412 (5.42%) B2B
Programming Languages
1 1,347 (17.73%) JavaScript
2 1,273 (16.76%) SQL
3 866 (11.40%) C#
4 669 (8.81%) Java
5 602 (7.92%) Python
6 482 (6.34%) PHP
7 206 (2.71%) T-SQL
8 197 (2.59%) C++
9 180 (2.37%) C
10 171 (2.25%) R
11 164 (2.16%) Ruby
12 128 (1.68%) Apex Code
12 128 (1.68%) Go
13 100 (1.32%) Bash Shell
13 100 (1.32%) PowerShell
14 69 (0.91%) Perl
15 61 (0.80%) Shell Script
16 56 (0.74%) VB
17 53 (0.70%) PL/SQL
18 41 (0.54%) Scala
Qualifications
1 1,363 (17.94%) Degree
2 210 (2.76%) Computer Science Degree
3 128 (1.68%) Security Cleared
4 92 (1.21%) SC Cleared
5 87 (1.15%) Master's Degree
6 66 (0.87%) Numerate Degree
7 60 (0.79%) PMI Certification
8 57 (0.75%) PhD
9 50 (0.66%) DV Cleared
10 49 (0.64%) Microsoft Certification
11 37 (0.49%) Cisco Certification
12 35 (0.46%) SAFe Agilist
13 32 (0.42%) NVQ Level 3
14 30 (0.39%) MBA
15 26 (0.34%) PMP
16 25 (0.33%) MCSE
17 22 (0.29%) CISSP
18 20 (0.26%) ISEB
19 18 (0.24%) CCNP
19 18 (0.24%) CISM
Quality Assurance & Compliance
1 411 (5.41%) QA
2 128 (1.68%) GDPR
3 92 (1.21%) Data Quality
4 83 (1.09%) PMO
5 74 (0.97%) SLA
6 51 (0.67%) ISO/IEC 27001
7 30 (0.39%) PCI DSS
8 18 (0.24%) COBIT
9 11 (0.14%) PSD2
10 10 (0.13%) Cyber Essentials
11 8 (0.11%) Actionable Recommendations
12 7 (0.092%) Government Security Classifications
12 7 (0.092%) HL7
12 7 (0.092%) ISO 9001
13 6 (0.079%) Disclosure Scotland
14 5 (0.066%) ISO/IEC 15288
15 4 (0.053%) ISO 9000
15 4 (0.053%) RMADS
15 4 (0.053%) WCAG
16 3 (0.039%) Sarbanes-Oxley
System Software
1 231 (3.04%) Docker
2 187 (2.46%) Active Directory
3 79 (1.04%) VMware Infrastructure
4 51 (0.67%) Firmware
5 34 (0.45%) Hyper-V
6 18 (0.24%) Virtual Desktop
7 16 (0.21%) vSphere
8 13 (0.17%) Apache Flume
9 12 (0.16%) Varnish
9 12 (0.16%) VMware ESXi
10 11 (0.14%) HDFS
10 11 (0.14%) VirtualBox
11 10 (0.13%) Virtual Machines
12 7 (0.092%) Terminal Services
12 7 (0.092%) XenApp
13 6 (0.079%) Microsoft App-V
13 6 (0.079%) VMware Workstation
14 5 (0.066%) LXC
14 5 (0.066%) Xen
15 4 (0.053%) KVM
Systems Management
1 150 (1.97%) Kubernetes
2 104 (1.37%) Ansible
3 84 (1.11%) Puppet
4 60 (0.79%) Opscode Chef
5 57 (0.75%) Terraform
6 31 (0.41%) SCCM
7 20 (0.26%) Nagios
8 17 (0.22%) Salt
9 16 (0.21%) Packer
10 14 (0.18%) Single Sign-On
11 12 (0.16%) Consul
11 12 (0.16%) Kibana
11 12 (0.16%) Oozie
11 12 (0.16%) Systems Management Server (SMS)
12 10 (0.13%) Grafana
13 8 (0.11%) Microsoft Clustering
13 8 (0.11%) Microsoft Intune
14 7 (0.092%) Docker Swarm
14 7 (0.092%) Failover Clustering
14 7 (0.092%) Nessus
Vendors
1 963 (12.68%) Microsoft
2 923 (12.15%) SAP
3 675 (8.89%) Salesforce.com
4 660 (8.69%) Google
5 585 (7.70%) Adobe
6 358 (4.71%) Oracle
7 195 (2.57%) Facebook
8 188 (2.47%) Tableau
9 155 (2.04%) Salesforce Marketing Cloud
10 147 (1.93%) Sitecore
11 117 (1.54%) Marketo
12 111 (1.46%) Twitter
13 109 (1.43%) VMware
14 104 (1.37%) IBM
15 88 (1.16%) Pardot
16 85 (1.12%) hybris
17 81 (1.07%) Informatica
18 73 (0.96%) Cisco
19 60 (0.79%) Red Hat
20 59 (0.78%) Apple