Period
to 25 June 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 June 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
25 Jun 2021
Same period 2020 Same period 2019
Rank 48 76 58
Rank change year-on-year +28 -18 -7
Permanent jobs citing Marketing 5,160 2,894 6,387
As % of all permanent jobs advertised in England 5.50% 3.92% 4.79%
As % of the General category 10.00% 7.22% 8.44%
Number of salaries quoted 3,182 2,222 5,024
10th Percentile £30,776 £30,000 £27,500
25th Percentile £40,000 £37,500 £36,250
Median annual salary (50th Percentile) £55,000 £52,500 £50,000
Median % change year-on-year +4.76% +5.00% +11.11%
75th Percentile £75,000 £70,000 £66,250
90th Percentile £93,750 £85,000 £82,500
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 51,577 40,087 75,631
As % of all permanent IT jobs advertised in England 55.01% 54.33% 56.68%
Number of salaries quoted 34,136 31,452 58,011
10th Percentile £31,250 £31,250 £28,500
25th Percentile £41,250 £41,250 £37,500
Median annual salary (50th Percentile) £57,500 £55,000 £52,500
Median % change year-on-year +4.55% +4.76% +5.00%
75th Percentile £77,500 £75,000 £72,500
90th Percentile £95,000 £95,000 £88,750
UK median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +5.00%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

3-month moving average salary quoted in jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

Salary distribution for jobs citing Marketing in England over the 6 months to 25 June 2021.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 25 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +6 2,592 £65,000 +13.04% 315
South East +42 758 £45,000 -10.00% 119
South West +26 543 £45,000 - 74
North of England +15 537 £48,500 +2.11% 189
North West +31 288 £52,500 +5.00% 108
Midlands +28 288 £45,000 +20.00% 82
East of England +51 278 £42,500 -10.53% 69
Yorkshire +5 214 £47,500 +5.56% 51
West Midlands +33 204 £50,000 +29.03% 48
East Midlands -11 84 £40,000 +6.67% 33
North East -22 35 £48,500 +2.11% 30
Marketing
UK

For the 6 months to 25 June 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 1,618 (31.36%) Digital Marketing
2 1,517 (29.40%) Finance
3 1,391 (26.96%) Agile Software Development
4 1,375 (26.65%) Social Skills
5 1,100 (21.32%) Business Intelligence
6 1,036 (20.08%) JavaScript
7 1,031 (19.98%) Analytics
8 818 (15.85%) Manufacturing
9 804 (15.58%) SAP
10 793 (15.37%) Telecoms
11 788 (15.27%) SQL
12 786 (15.23%) HTML
13 778 (15.08%) Electronics
14 775 (15.02%) Public Sector
15 755 (14.63%) Degree
16 753 (14.59%) Programme Management
17 750 (14.53%) Problem-Solving
18 720 (13.95%) User Experience
19 713 (13.82%) Analytical Skills
20 687 (13.31%) Google
21 682 (13.22%) E-Commerce
22 668 (12.95%) CSS
23 617 (11.96%) AWS
24 615 (11.92%) CRM
25 591 (11.45%) Python
26 583 (11.30%) Retail
27 571 (11.07%) Microsoft
28 492 (9.53%) Azure
29 480 (9.30%) Salesforce.com
30 477 (9.24%) React

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 343 (6.65%) CMS
2 165 (3.20%) WordPress
3 87 (1.69%) SharePoint
4 72 (1.40%) Elasticsearch
5 60 (1.16%) Confluence
5 60 (1.16%) SAS
6 54 (1.05%) Drupal
7 49 (0.95%) Apache Spark
8 41 (0.79%) Apache
9 40 (0.78%) Adobe Experience Manager
9 40 (0.78%) Sitecore CMS
10 29 (0.56%) Umbraco
11 26 (0.50%) nginx
12 25 (0.48%) EPiServer
13 23 (0.45%) Joomla!
14 22 (0.43%) Tomcat
15 19 (0.37%) Apache Airflow
16 18 (0.35%) IIS
17 17 (0.33%) JBoss
18 16 (0.31%) Apache Solr
Applications
1 218 (4.22%) Microsoft Excel
2 162 (3.14%) Microsoft Office
3 105 (2.03%) Photoshop
4 86 (1.67%) Microsoft PowerPoint
5 64 (1.24%) Sketch
6 54 (1.05%) Adobe Illustrator
7 42 (0.81%) Adobe Creative Suite
8 37 (0.72%) InVision
9 34 (0.66%) Spreadsheet
10 33 (0.64%) Figma
11 29 (0.56%) Microsoft Project
12 27 (0.52%) Adobe After Effects
13 22 (0.43%) MS Visio
14 19 (0.37%) Adobe XD
15 18 (0.35%) Adobe Premiere
15 18 (0.35%) InDesign
16 13 (0.25%) SPSS
17 8 (0.16%) OmniGraffle
18 7 (0.14%) UserZoom
19 6 (0.12%) Marvel
Business Applications
1 67 (1.30%) Magento
2 59 (1.14%) Dynamics CRM
3 50 (0.97%) Shopify
4 46 (0.89%) Adobe Campaign
5 36 (0.70%) FastStats
6 25 (0.48%) Payment Gateway
7 21 (0.41%) Salesforce.com CRM
8 20 (0.39%) Oracle EBS
9 13 (0.25%) Eloqua
9 13 (0.25%) Oracle ERP
10 12 (0.23%) Oracle Applications
11 11 (0.21%) Social Studio
11 11 (0.21%) WebTrends
12 9 (0.17%) NetSuite
13 8 (0.16%) OpenCart
14 7 (0.14%) Oracle Payables
14 7 (0.14%) SAP ERP
14 7 (0.14%) SAP S/4HANA
14 7 (0.14%) Sentinel
15 6 (0.12%) Dynamics AX
Cloud Services
1 617 (11.96%) AWS
2 492 (9.53%) Azure
3 436 (8.45%) SaaS
4 324 (6.28%) Google Analytics
5 249 (4.83%) GCP
6 239 (4.63%) Power Platform
7 156 (3.02%) Serverless
8 134 (2.60%) GitHub
9 110 (2.13%) Salesforce Service Cloud
10 108 (2.09%) Microsoft 365
10 108 (2.09%) Salesforce Sales Cloud
11 104 (2.02%) Dynamics 365
12 83 (1.61%) Google Ads
13 77 (1.49%) Amazon EC2
14 74 (1.43%) AWS Lambda
15 58 (1.12%) Adobe Creative Cloud
16 51 (0.99%) Datadog
16 51 (0.99%) PowerApps
17 49 (0.95%) PaaS
18 46 (0.89%) Amazon S3
Communications & Networking
1 102 (1.98%) Internet
2 66 (1.28%) Firewall
3 57 (1.10%) HTTP
4 47 (0.91%) SMS
5 42 (0.81%) Intranet
6 37 (0.72%) Wi-Fi
7 34 (0.66%) DNS
8 33 (0.64%) Network Security
9 30 (0.58%) VPN
10 27 (0.52%) WAN
11 22 (0.43%) Broadband
11 22 (0.43%) LAN
11 22 (0.43%) Wireless
12 19 (0.37%) Cisco ASA
13 18 (0.35%) BGP
13 18 (0.35%) OSPF
14 16 (0.31%) VoIP
15 15 (0.29%) DHCP
15 15 (0.29%) EIGRP
15 15 (0.29%) SD-WAN
Database & Business Intelligence
1 296 (5.74%) SQL Server
2 249 (4.83%) Tableau
3 202 (3.91%) MySQL
4 188 (3.64%) Power BI
5 162 (3.14%) PostgreSQL
6 144 (2.79%) Relational Database
7 137 (2.66%) MongoDB
8 129 (2.50%) NoSQL
9 107 (2.07%) Big Data
10 98 (1.90%) Data Warehouse
11 97 (1.88%) Redis
12 74 (1.43%) BigQuery
13 57 (1.10%) Data Mining
14 51 (0.99%) Amazon Redshift
15 49 (0.95%) Amazon DynamoDB
16 45 (0.87%) SQL Server Reporting Services
17 38 (0.74%) Amazon RDS
18 33 (0.64%) Hadoop
19 32 (0.62%) SQL Server Integration Services
20 25 (0.48%) RDBMS
Development Applications
1 385 (7.46%) Git (software)
2 207 (4.01%) JIRA
3 74 (1.43%) Jenkins
4 61 (1.18%) Visual Studio
5 60 (1.16%) Cypress.io
6 50 (0.97%) Selenium
7 47 (0.91%) webpack
8 37 (0.72%) IntelliJ
9 36 (0.70%) Grunt
10 34 (0.66%) CircleCI
11 33 (0.64%) JUnit
12 31 (0.60%) Atlassian Bamboo
12 31 (0.60%) GitLab
12 31 (0.60%) gulp
13 28 (0.54%) Maven
14 26 (0.50%) Axure RP
14 26 (0.50%) Cucumber
14 26 (0.50%) Eclipse
14 26 (0.50%) Postman
14 26 (0.50%) SpecFlow
General
1 1,517 (29.40%) Finance
2 1,375 (26.65%) Social Skills
3 818 (15.85%) Manufacturing
4 793 (15.37%) Telecoms
5 778 (15.08%) Electronics
6 775 (15.02%) Public Sector
7 713 (13.82%) Analytical Skills
8 583 (11.30%) Retail
9 412 (7.98%) Advertising
10 225 (4.36%) Organisational Skills
11 206 (3.99%) Presentation Skills
12 188 (3.64%) Legal
13 183 (3.55%) Games
14 131 (2.54%) Pharmaceutical
15 117 (2.27%) Law
16 108 (2.09%) Influencing Skills
17 101 (1.96%) Publishing
18 79 (1.53%) Automotive
19 62 (1.20%) Brand Awareness
20 49 (0.95%) Banking
Job Titles
1 981 (19.01%) Developer
2 448 (8.68%) Analyst
3 287 (5.56%) Senior Developer
4 260 (5.04%) Architect
5 251 (4.86%) Consultant
6 229 (4.44%) Product Manager
7 209 (4.05%) Software Engineer
8 190 (3.68%) Front End Developer (Client-Side Developer)
9 154 (2.98%) Marketing Manager
10 152 (2.95%) Designer
11 149 (2.89%) Project Manager
12 128 (2.48%) Senior Manager
13 127 (2.46%) Data Analyst
14 121 (2.34%) Marketing Executive
15 106 (2.05%) Web Developer
16 99 (1.92%) Full Stack Developer
17 95 (1.84%) .NET Developer
18 94 (1.82%) Senior Software Engineer
19 92 (1.78%) Software Developer
20 91 (1.76%) Senior Analyst
Libraries, Frameworks & Software Standards
1 786 (15.23%) HTML
2 668 (12.95%) CSS
3 477 (9.24%) React
4 449 (8.70%) Node.js
5 305 (5.91%) .NET
6 304 (5.89%) AngularJS
7 273 (5.29%) REST
8 215 (4.17%) HTML5
9 185 (3.59%) Web Services
10 182 (3.53%) Vue.js
11 156 (3.02%) jQuery
12 147 (2.85%) Sass
13 144 (2.79%) CSS3
14 133 (2.58%) RESTful
15 129 (2.50%) ASP.NET
16 117 (2.27%) JSON
17 109 (2.11%) Redux
18 106 (2.05%) XML
19 105 (2.03%) .NET Core
20 102 (1.98%) Jest
Miscellaneous
1 720 (13.95%) User Experience
2 376 (7.29%) Social Media
3 191 (3.70%) Self-Motivation
4 166 (3.22%) Mobile App
5 126 (2.44%) Blog
6 119 (2.31%) Management Information System
7 115 (2.23%) Marketing Technology
8 114 (2.21%) Virtual Team
9 109 (2.11%) Algorithms
10 92 (1.78%) Driving Licence
11 89 (1.72%) Digital Media
12 78 (1.51%) Life Science
13 69 (1.34%) Cloud Native
14 67 (1.30%) FMCG
15 63 (1.22%) EPoS
16 62 (1.20%) Greenfield Project
17 61 (1.18%) Analytical Mindset
18 43 (0.83%) Photography
19 42 (0.81%) Acoustics
20 41 (0.79%) Linux Command Line
Operating Systems
1 224 (4.34%) Linux
2 141 (2.73%) Windows
3 94 (1.82%) Unix
4 60 (1.16%) Android
5 48 (0.93%) Apple iOS
6 40 (0.78%) Windows Server
7 28 (0.54%) Windows 10
8 18 (0.35%) Windows Server 2012
9 15 (0.29%) CentOS
10 13 (0.25%) Embedded Linux
11 12 (0.23%) Windows 7
12 11 (0.21%) Ubuntu
12 11 (0.21%) Windows Server 2016
13 8 (0.16%) Mac OS
14 7 (0.14%) Kali Linux
14 7 (0.14%) Windows Server 2003
15 6 (0.12%) Red Hat Enterprise Linux
16 5 (0.097%) VMS
16 5 (0.097%) Windows Server 2019
17 4 (0.078%) Windows XP
Processes & Methodologies
1 1,618 (31.36%) Digital Marketing
2 1,391 (26.96%) Agile Software Development
3 1,100 (21.32%) Business Intelligence
4 1,031 (19.98%) Analytics
5 753 (14.59%) Programme Management
6 750 (14.53%) Problem-Solving
7 682 (13.22%) E-Commerce
8 615 (11.92%) CRM
9 438 (8.49%) Project Management
10 428 (8.29%) Software Engineering
11 407 (7.89%) B2B
11 407 (7.89%) DevOps
11 407 (7.89%) Scrum
12 360 (6.98%) Computer Science
13 353 (6.84%) Business Development
14 330 (6.40%) Stakeholder Management
15 329 (6.38%) SEO
15 329 (6.38%) Web Development
16 319 (6.18%) Mentoring
17 316 (6.12%) Decision-Making
Programming Languages
1 1,036 (20.08%) JavaScript
2 788 (15.27%) SQL
3 591 (11.45%) Python
4 365 (7.07%) Java
5 361 (7.00%) PHP
6 351 (6.80%) TypeScript
7 346 (6.71%) C#
8 191 (3.70%) Go
9 144 (2.79%) C++
10 131 (2.54%) C
11 119 (2.31%) Ruby
12 109 (2.11%) ES6
13 105 (2.03%) R
14 81 (1.57%) T-SQL
15 56 (1.09%) PowerShell
16 51 (0.99%) Apex Code
17 42 (0.81%) Scala
18 40 (0.78%) Bash Shell
19 37 (0.72%) Elixir
19 37 (0.72%) Groovy
Qualifications
1 755 (14.63%) Degree
2 172 (3.33%) Security Cleared
3 133 (2.58%) Master's Degree
4 122 (2.36%) SC Cleared
5 86 (1.67%) Computer Science Degree
6 75 (1.45%) PhD
7 65 (1.26%) MBA
8 37 (0.72%) Numerate Degree
9 28 (0.54%) DV Cleared
10 27 (0.52%) PMI Certification
11 17 (0.33%) ISTQB
12 15 (0.29%) APMP
12 15 (0.29%) Cisco Certification
12 15 (0.29%) ISEB
12 15 (0.29%) ISTQB Foundation Certification
13 14 (0.27%) CCNP
14 13 (0.25%) ITIL Certification
15 12 (0.23%) PMP
16 9 (0.17%) IIBA
16 9 (0.17%) Microsoft Certification
Quality Assurance & Compliance
1 234 (4.53%) QA
2 101 (1.96%) GDPR
3 94 (1.82%) Data Quality
4 91 (1.76%) Accessibility
5 38 (0.74%) NIST
6 37 (0.72%) ISO/IEC 27001
7 25 (0.48%) PMO
8 23 (0.45%) SLA
9 21 (0.41%) Actionable Recommendations
10 13 (0.25%) PCI DSS
10 13 (0.25%) WCAG
11 10 (0.19%) ISO/IEC 20000
12 5 (0.097%) Sarbanes-Oxley
13 4 (0.078%) MiFID
14 3 (0.058%) AIFMD
14 3 (0.058%) COBIT
14 3 (0.058%) GAAP
14 3 (0.058%) HL7
14 3 (0.058%) ISO 20022
14 3 (0.058%) WAI
System Software
1 342 (6.63%) Docker
2 78 (1.51%) Active Directory
3 35 (0.68%) VMware Infrastructure
4 15 (0.29%) Hyper-V
5 8 (0.16%) Virtual Servers
6 7 (0.14%) Snort
6 7 (0.14%) Squid
7 6 (0.12%) Ceph
7 6 (0.12%) HDFS
8 4 (0.078%) Virtual Desktop
8 4 (0.078%) Virtual Machines
9 3 (0.058%) Firmware
9 3 (0.058%) Oracle RAC
10 2 (0.039%) VMware ESXi
11 1 (0.019%) KVM
11 1 (0.019%) MetaFrame
11 1 (0.019%) Terminal Services
11 1 (0.019%) Varnish
11 1 (0.019%) vSphere
11 1 (0.019%) Xen
Systems Management
1 226 (4.38%) Kubernetes
2 161 (3.12%) Terraform
3 56 (1.09%) Ansible
4 26 (0.50%) Nagios
5 23 (0.45%) Packer
6 20 (0.39%) Docker Swarm
6 20 (0.39%) Puppet
7 19 (0.37%) Consul
8 15 (0.29%) Argo
9 14 (0.27%) Grafana
9 14 (0.27%) Microsoft Intune
9 14 (0.27%) Prometheus
10 11 (0.21%) Suricata
11 10 (0.19%) Istio
11 10 (0.19%) Knative
11 10 (0.19%) linkerd
12 9 (0.17%) SCCM
13 8 (0.16%) FlexNet
13 8 (0.16%) Nessus
14 7 (0.14%) Nexpose
Vendors
1 804 (15.58%) SAP
2 687 (13.31%) Google
3 571 (11.07%) Microsoft
4 480 (9.30%) Salesforce.com
5 368 (7.13%) Adobe
6 161 (3.12%) Facebook
7 119 (2.31%) Salesforce Marketing Cloud
8 116 (2.25%) Oracle
9 62 (1.20%) Cisco
10 59 (1.14%) Twitter
11 53 (1.03%) Apple
12 51 (0.99%) VMware
13 50 (0.97%) Instagram
13 50 (0.97%) Pardot
14 44 (0.85%) Sitecore
14 44 (0.85%) YouTube
15 40 (0.78%) IBM
16 35 (0.68%) HubSpot
17 30 (0.58%) Qubit
18 29 (0.56%) DoubleClick