Period
to 28 September 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 28 September 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK > England
6 months to
28 Sep 2021
Same period 2020 Same period 2019
Rank 49 83 61
Rank change year-on-year +34 -22 -6
Permanent jobs citing Marketing 6,330 1,693 5,989
As % of all permanent jobs advertised in England 5.84% 3.83% 4.65%
As % of the General category 10.08% 7.41% 8.33%
Number of salaries quoted 3,526 1,359 4,691
10th Percentile £31,500 £31,250 £28,500
25th Percentile £38,750 £40,000 £36,250
Median annual salary (50th Percentile) £52,500 £55,000 £50,000
Median % change year-on-year -4.55% +10.00% +5.26%
75th Percentile £72,500 £70,000 £65,000
90th Percentile £87,500 £85,000 £82,500
UK median annual salary £52,500 £55,000 £50,000
% change year-on-year -4.55% +10.00% +5.26%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Permanent vacancies with a requirement for common skills 62,796 22,839 71,926
As % of all permanent IT jobs advertised in England 57.97% 51.67% 55.83%
Number of salaries quoted 39,474 18,415 55,346
10th Percentile £31,250 £32,500 £28,500
25th Percentile £42,500 £42,500 £37,500
Median annual salary (50th Percentile) £57,500 £57,500 £53,000
Median % change year-on-year - +8.49% +3.92%
75th Percentile £78,750 £77,500 £72,500
90th Percentile £97,500 £97,500 £90,000
UK median annual salary £57,500 £57,500 £52,500
% change year-on-year - +9.52% +5.00%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Salary Trend in England

3-month moving average salary quoted in jobs citing Marketing in England.

Salary trend for Marketing in England

Marketing
Salary Histogram in England

Salary distribution for jobs citing Marketing in England over the 6 months to 28 September 2021.

Salary histogram for Marketing in England

Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the England region over the 6 months to 28 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +27 3,309 £62,500 +4.17% 445
South East +25 822 £45,000 -5.26% 131
North of England +26 698 £45,000 -5.26% 207
South West +13 552 £49,000 +3.16% 88
Midlands +57 508 £45,000 +5.88% 121
North West +19 373 £45,000 -13.46% 121
East of England +71 313 £45,000 +10.41% 64
West Midlands +49 304 £50,000 +11.11% 79
Yorkshire +17 262 £45,000 +8.43% 54
East Midlands +37 203 £37,500 -3.23% 41
North East +11 64 £42,500 +30.77% 32
Marketing
UK

For the 6 months to 28 September 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Marketing.

1 1,732 (27.36%) Agile Software Development
2 1,703 (26.90%) Social Skills
3 1,630 (25.75%) Digital Marketing
4 1,582 (24.99%) Finance
5 1,327 (20.96%) Analytics
6 1,319 (20.84%) JavaScript
7 1,021 (16.13%) HTML
8 1,007 (15.91%) Business Intelligence
9 992 (15.67%) Degree
10 902 (14.25%) SQL
11 898 (14.19%) User Experience
12 881 (13.92%) Problem-Solving
13 859 (13.57%) Analytical Skills
14 846 (13.36%) E-Commerce
15 842 (13.30%) Google
16 826 (13.05%) CSS
17 788 (12.45%) React
18 775 (12.24%) Retail
19 737 (11.64%) Microsoft
20 702 (11.09%) CRM
21 661 (10.44%) Manufacturing
22 652 (10.30%) SAP
23 641 (10.13%) Python
23 641 (10.13%) Telecoms
24 634 (10.02%) AWS
25 629 (9.94%) Salesforce.com
26 627 (9.91%) Public Sector
27 614 (9.70%) Project Management
28 587 (9.27%) Electronics
29 579 (9.15%) Programme Management

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 434 (6.86%) CMS
2 232 (3.67%) WordPress
3 101 (1.60%) Elasticsearch
4 99 (1.56%) SharePoint
5 84 (1.33%) Confluence
6 65 (1.03%) Drupal
6 65 (1.03%) SAS
7 62 (0.98%) Sitecore CMS
8 57 (0.90%) Apache
9 55 (0.87%) Umbraco
10 48 (0.76%) Apache Spark
10 48 (0.76%) EPiServer
11 37 (0.58%) Apache Solr
12 36 (0.57%) Adobe Experience Manager
13 32 (0.51%) Headless CMS
14 29 (0.46%) Kentico
15 23 (0.36%) Apache Airflow
15 23 (0.36%) Joomla!
16 22 (0.35%) IIS
17 21 (0.33%) nginx
Applications
1 300 (4.74%) Microsoft Excel
2 253 (4.00%) Microsoft Office
3 151 (2.39%) Microsoft PowerPoint
4 104 (1.64%) Photoshop
5 77 (1.22%) Adobe Illustrator
6 68 (1.07%) Sketch
7 64 (1.01%) Spreadsheet
8 56 (0.88%) Adobe Creative Suite
9 54 (0.85%) Microsoft Project
10 52 (0.82%) Adobe After Effects
11 50 (0.79%) MS Visio
12 47 (0.74%) InDesign
13 43 (0.68%) Figma
14 39 (0.62%) Adobe Premiere
15 37 (0.58%) InVision
16 31 (0.49%) Adobe XD
17 19 (0.30%) Chatbot
18 17 (0.27%) SPSS
19 10 (0.16%) UserZoom
20 8 (0.13%) Marvel
Business Applications
1 88 (1.39%) Dynamics CRM
2 72 (1.14%) Magento
3 71 (1.12%) Shopify
4 51 (0.81%) Adobe Campaign
5 48 (0.76%) FastStats
6 38 (0.60%) Salesforce.com CRM
7 27 (0.43%) Dynamics AX
8 26 (0.41%) Payment Gateway
9 22 (0.35%) Oracle Applications
9 22 (0.35%) WebTrends
10 21 (0.33%) Oracle ERP
11 17 (0.27%) Oracle EBS
12 16 (0.25%) NetSuite
13 14 (0.22%) SAP S/4HANA
13 14 (0.22%) SAP SD
14 13 (0.21%) Eloqua
15 12 (0.19%) Social Studio
16 11 (0.17%) OpenCart
17 10 (0.16%) Oracle Procure-to-Pay
17 10 (0.16%) SAP Business One
Cloud Services
1 634 (10.02%) AWS
2 547 (8.64%) Azure
3 481 (7.60%) SaaS
4 429 (6.78%) Google Analytics
5 286 (4.52%) GCP
6 270 (4.27%) Power Platform
7 168 (2.65%) Serverless
8 153 (2.42%) Salesforce Service Cloud
9 152 (2.40%) Salesforce Sales Cloud
10 145 (2.29%) GitHub
11 123 (1.94%) Microsoft 365
12 122 (1.93%) Google Ads
13 121 (1.91%) Dynamics 365
14 86 (1.36%) PaaS
15 71 (1.12%) Adobe Analytics
16 70 (1.11%) Google Tag Manager
17 65 (1.03%) Adobe Creative Cloud
17 65 (1.03%) Datadog
18 56 (0.88%) AWS Lambda
19 54 (0.85%) Amazon S3
Communications & Networking
1 155 (2.45%) Internet
2 108 (1.71%) HTTP
3 68 (1.07%) Intranet
4 67 (1.06%) Firewall
5 64 (1.01%) Network Security
6 60 (0.95%) DNS
7 51 (0.81%) Broadband
7 51 (0.81%) SMS
8 36 (0.57%) Wi-Fi
9 33 (0.52%) VPN
10 29 (0.46%) LAN
11 26 (0.41%) VoIP
12 22 (0.35%) FTP
12 22 (0.35%) HTTPS
13 21 (0.33%) Cisco ASA
14 20 (0.32%) WAN
15 18 (0.28%) DHCP
15 18 (0.28%) Wireless
16 17 (0.27%) Structured Cabling
17 14 (0.22%) Extranet
Database & Business Intelligence
1 336 (5.31%) Tableau
2 322 (5.09%) SQL Server
3 306 (4.83%) MySQL
4 227 (3.59%) Power BI
5 190 (3.00%) PostgreSQL
6 145 (2.29%) MongoDB
7 142 (2.24%) Relational Database
8 115 (1.82%) Data Warehouse
9 113 (1.79%) NoSQL
10 108 (1.71%) Redis
11 90 (1.42%) Big Data
12 71 (1.12%) BigQuery
13 55 (0.87%) Amazon Redshift
13 55 (0.87%) Looker
14 52 (0.82%) Data Lake
15 43 (0.68%) Data Mining
16 36 (0.57%) Metadata
17 35 (0.55%) SQL Server Reporting Services
18 32 (0.51%) Amazon DynamoDB
19 30 (0.47%) Amazon Aurora
Development Applications
1 530 (8.37%) Git (software)
2 281 (4.44%) JIRA
3 96 (1.52%) Jenkins
4 80 (1.26%) webpack
5 70 (1.11%) Bitbucket
6 63 (1.00%) Cypress.io
7 59 (0.93%) Visual Studio
8 56 (0.88%) GitLab
9 50 (0.79%) Selenium
10 38 (0.60%) Axure RP
11 37 (0.58%) gulp
12 33 (0.52%) Storybook
13 32 (0.51%) Grunt
13 32 (0.51%) Jasmine
14 26 (0.41%) CircleCI
15 25 (0.39%) Postman
16 24 (0.38%) Team Foundation Server
17 23 (0.36%) SpecFlow
18 22 (0.35%) IntelliJ
19 21 (0.33%) NUnit
General
1 1,703 (26.90%) Social Skills
2 1,582 (24.99%) Finance
3 859 (13.57%) Analytical Skills
4 775 (12.24%) Retail
5 661 (10.44%) Manufacturing
6 641 (10.13%) Telecoms
7 627 (9.91%) Public Sector
8 587 (9.27%) Electronics
9 529 (8.36%) Advertising
10 254 (4.01%) Presentation Skills
11 247 (3.90%) Organisational Skills
12 227 (3.59%) Legal
13 225 (3.55%) Games
14 182 (2.88%) Pharmaceutical
15 175 (2.76%) Law
16 167 (2.64%) Influencing Skills
17 125 (1.97%) Inclusion and Diversity
18 124 (1.96%) Publishing
19 84 (1.33%) Banking
20 71 (1.12%) Automotive
Job Titles
1 1,141 (18.03%) Developer
2 550 (8.69%) Analyst
3 325 (5.13%) Product Manager
4 315 (4.98%) Architect
5 311 (4.91%) Consultant
6 266 (4.20%) Senior Developer
7 250 (3.95%) Front End Developer (Client-Side Developer)
8 213 (3.36%) Project Manager
9 210 (3.32%) Software Engineer
10 194 (3.06%) Marketing Manager
11 176 (2.78%) Senior Manager
12 170 (2.69%) Designer
13 153 (2.42%) Web Developer
14 139 (2.20%) Graduate
14 139 (2.20%) PHP Developer
15 137 (2.16%) Marketing Executive
16 129 (2.04%) Full Stack Developer
17 128 (2.02%) Salesforce Architect
18 123 (1.94%) Product Owner
19 120 (1.90%) Data Analyst
Libraries, Frameworks & Software Standards
1 1,021 (16.13%) HTML
2 826 (13.05%) CSS
3 788 (12.45%) React
4 536 (8.47%) Node.js
5 372 (5.88%) .NET
6 307 (4.85%) AngularJS
7 275 (4.34%) HTML5
8 254 (4.01%) REST
9 229 (3.62%) jQuery
10 211 (3.33%) Sass
10 211 (3.33%) Vue.js
11 202 (3.19%) CSS3
11 202 (3.19%) Web Services
12 166 (2.62%) XML
13 163 (2.58%) RESTful
14 162 (2.56%) Redux
15 146 (2.31%) GraphQL
16 137 (2.16%) Jest
17 136 (2.15%) Laravel
18 127 (2.01%) ASP.NET
Miscellaneous
1 898 (14.19%) User Experience
2 567 (8.96%) Social Media
3 273 (4.31%) Self-Motivation
4 194 (3.06%) Marketing Technology
5 187 (2.95%) Mobile App
6 169 (2.67%) Blog
7 160 (2.53%) Management Information System
8 157 (2.48%) Algorithms
9 145 (2.29%) Virtual Team
10 136 (2.15%) Digital Media
11 113 (1.79%) Driving Licence
12 103 (1.63%) Life Science
13 88 (1.39%) Greenfield Project
14 76 (1.20%) FMCG
15 55 (0.87%) Acoustics
15 55 (0.87%) Enterprise Software
16 53 (0.84%) Data Protection Act
16 53 (0.84%) EPoS
17 52 (0.82%) Photography
18 49 (0.77%) Cloud Native
Operating Systems
1 232 (3.67%) Linux
2 215 (3.40%) Windows
3 77 (1.22%) Android
4 74 (1.17%) Windows Server
5 72 (1.14%) Unix
6 66 (1.04%) Apple iOS
7 30 (0.47%) Windows Server 2012
8 22 (0.35%) Windows 10
9 19 (0.30%) AIX
10 13 (0.21%) Mac OS
10 13 (0.21%) Windows 7
11 12 (0.19%) Embedded Linux
12 11 (0.17%) CentOS
13 10 (0.16%) Windows Server 2016
14 9 (0.14%) VMS
14 9 (0.14%) Windows Server 2003
15 7 (0.11%) Windows Server 2019
16 6 (0.095%) Ubuntu
17 5 (0.079%) Kali Linux
17 5 (0.079%) Red Hat Enterprise Linux
Processes & Methodologies
1 1,732 (27.36%) Agile Software Development
2 1,630 (25.75%) Digital Marketing
3 1,327 (20.96%) Analytics
4 1,007 (15.91%) Business Intelligence
5 881 (13.92%) Problem-Solving
6 846 (13.36%) E-Commerce
7 702 (11.09%) CRM
8 614 (9.70%) Project Management
9 579 (9.15%) Programme Management
10 531 (8.39%) Software Engineering
11 497 (7.85%) Mentoring
12 487 (7.69%) SEO
13 477 (7.54%) Stakeholder Management
14 459 (7.25%) B2B
15 448 (7.08%) DevOps
16 424 (6.70%) Full Stack Development
17 408 (6.45%) Computer Science
18 399 (6.30%) Web Development
19 394 (6.22%) Front End Development
20 374 (5.91%) Business Development
Programming Languages
1 1,319 (20.84%) JavaScript
2 902 (14.25%) SQL
3 641 (10.13%) Python
4 514 (8.12%) PHP
5 455 (7.19%) TypeScript
6 396 (6.26%) Java
7 380 (6.00%) C#
8 176 (2.78%) C
9 170 (2.69%) ES6
10 163 (2.58%) Go
11 154 (2.43%) R
12 134 (2.12%) Ruby
13 105 (1.66%) C++
14 97 (1.53%) PowerShell
15 92 (1.45%) T-SQL
16 65 (1.03%) Bash Shell
17 51 (0.81%) Groovy
18 50 (0.79%) Apex Code
18 50 (0.79%) Scala
19 48 (0.76%) Elixir
Qualifications
1 992 (15.67%) Degree
2 126 (1.99%) Security Cleared
3 113 (1.79%) Master's Degree
4 107 (1.69%) PhD
5 103 (1.63%) Computer Science Degree
6 83 (1.31%) SC Cleared
7 70 (1.11%) MBA
8 51 (0.81%) HND
9 45 (0.71%) HNC
10 36 (0.57%) Numerate Degree
11 35 (0.55%) PMI Certification
12 28 (0.44%) APMP
13 22 (0.35%) Cisco Certification
14 21 (0.33%) PRINCE2 Certification
15 15 (0.24%) CCNP
15 15 (0.24%) PMP
16 12 (0.19%) CCIE
16 12 (0.19%) DV Cleared
17 11 (0.17%) ISTQB
18 10 (0.16%) Microsoft Certification
Quality Assurance & Compliance
1 317 (5.01%) QA
2 151 (2.39%) Accessibility
3 103 (1.63%) GDPR
4 101 (1.60%) Data Quality
5 45 (0.71%) NIST
6 34 (0.54%) ISO/IEC 27001
7 28 (0.44%) PMO
8 24 (0.38%) SLA
9 18 (0.28%) PCI DSS
10 17 (0.27%) Actionable Recommendations
11 10 (0.16%) WCAG
12 7 (0.11%) ISO/IEC 20000
13 6 (0.095%) Cyber Essentials
13 6 (0.095%) WAI
14 5 (0.079%) MISRA
14 5 (0.079%) SOC 2
15 4 (0.063%) COBIT
16 3 (0.047%) AIFMD
16 3 (0.047%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
16 3 (0.047%) MiFID
System Software
1 353 (5.58%) Docker
2 82 (1.30%) Active Directory
3 34 (0.54%) VMware Infrastructure
4 13 (0.21%) Hyper-V
5 11 (0.17%) Virtual Desktop
6 10 (0.16%) Virtual Servers
7 7 (0.11%) Ceph
7 7 (0.11%) Firmware
8 6 (0.095%) Virtual Machines
9 5 (0.079%) HDFS
9 5 (0.079%) Snort
9 5 (0.079%) Squid
9 5 (0.079%) VMware ESXi
9 5 (0.079%) vSphere
10 4 (0.063%) Apache ZooKeeper
11 3 (0.047%) Oracle RAC
12 2 (0.032%) MetaFrame
12 2 (0.032%) Terminal Services
12 2 (0.032%) XenApp
12 2 (0.032%) XenDesktop
Systems Management
1 235 (3.71%) Kubernetes
2 162 (2.56%) Terraform
3 79 (1.25%) Ansible
4 22 (0.35%) Puppet
5 20 (0.32%) Opscode Chef
6 13 (0.21%) Packer
7 12 (0.19%) Single Sign-On
8 11 (0.17%) Microsoft Intune
8 11 (0.17%) Nagios
8 11 (0.17%) Prometheus
9 10 (0.16%) Consul
9 10 (0.16%) Docker Swarm
9 10 (0.16%) Grafana
10 9 (0.14%) Matomo
10 9 (0.14%) Suricata
11 8 (0.13%) Nessus
12 7 (0.11%) Argo
12 7 (0.11%) EMC NetWorker
12 7 (0.11%) Galera Cluster
13 6 (0.095%) Opsgenie
Vendors
1 842 (13.30%) Google
2 737 (11.64%) Microsoft
3 652 (10.30%) SAP
4 629 (9.94%) Salesforce.com
5 463 (7.31%) Adobe
6 179 (2.83%) Facebook
7 151 (2.39%) Salesforce Marketing Cloud
8 135 (2.13%) Oracle
9 99 (1.56%) Pardot
10 81 (1.28%) IBM
11 75 (1.18%) Sitecore
12 70 (1.11%) Instagram
12 70 (1.11%) Twitter
13 69 (1.09%) Apple
13 69 (1.09%) Cisco
14 55 (0.87%) MuleSoft
15 53 (0.84%) YouTube
16 48 (0.76%) VMware
17 43 (0.68%) DoubleClick
18 41 (0.65%) Optimizely