Hotjar Job Trends in the North West

Hotjar
England > North West

The table below provides summary statistics for permanent job vacancies advertised in the North West requiring knowledge or experience of Hotjar products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Hotjar over the 6 months leading up to 13 January 2026, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Hotjar.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 176 201 180
Rank change year-on-year +25 -21 -
Permanent jobs citing Hotjar 3 6 17
As % of all permanent jobs in the North West 0.047% 0.12% 0.38%
As % of the Vendors category 0.19% 0.33% 1.14%
Number of salaries quoted 2 2 14
10th Percentile - £41,375 -
25th Percentile £42,500 £41,563 -
Median annual salary (50th Percentile) £45,000 £43,750 £23,850
Median % change year-on-year +2.86% +83.44% -
75th Percentile £47,500 £46,563 -
90th Percentile - £47,125 -
England median annual salary £51,500 £43,750 £23,850
% change year-on-year +17.71% +83.44% -43.16%

All Vendors
North West

Hotjar falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services in the North West.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 1,618 1,816 1,485
As % of all permanent jobs advertised in the North West 25.50% 36.04% 32.98%
Number of salaries quoted 1,021 901 1,253
10th Percentile £25,875 £31,250 £26,250
25th Percentile £30,000 £40,000 £36,250
Median annual salary (50th Percentile) £45,000 £50,000 £50,000
Median % change year-on-year -10.00% - -
75th Percentile £62,500 £60,000 £66,778
90th Percentile £77,500 £77,500 £83,995
England median annual salary £52,000 £57,500 £55,000
% change year-on-year -9.57% +4.55% -4.35%

Hotjar
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Hotjar relative to all permanent IT jobs advertised in the North West.

Hotjar job vacancy trend in the North West

Hotjar
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Hotjar.

Salary distribution trend for jobs in the North West citing Hotjar

Hotjar
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Hotjar within the North West region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Lancashire - 2 £45,000 -
Merseyside - 1 - -
Hotjar
England

Hotjar
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (33.33%) CMS
Business Applications
1 1 (33.33%) Payment Gateway
Cloud Services
1 1 (33.33%) Google Analytics
Database & Business Intelligence
1 2 (66.67%) Metadata
General
1 3 (100.00%) Marketing
2 2 (66.67%) Analytical Skills
2 2 (66.67%) Legal
Job Titles
1 2 (66.67%) SEO Manager
2 1 (33.33%) Product Manager
Libraries, Frameworks & Software Standards
1 2 (66.67%) CSS
1 2 (66.67%) HTML
2 1 (33.33%) Next.js
Miscellaneous
1 2 (66.67%) Algorithms
1 2 (66.67%) Analytical Mindset
1 2 (66.67%) Social Media
2 1 (33.33%) Product Ownership
Processes & Methodologies
1 3 (100.00%) SEO
1 3 (100.00%) User Experience
2 2 (66.67%) Competitor Analysis
2 2 (66.67%) Lead Generation
2 2 (66.67%) Link Building
2 2 (66.67%) Pay per click
3 1 (33.33%) A/B Testing
3 1 (33.33%) Agile
3 1 (33.33%) AI
3 1 (33.33%) Analytics
3 1 (33.33%) B2C
3 1 (33.33%) Conversion Rate Optimisation
3 1 (33.33%) CRM
3 1 (33.33%) E-Commerce
3 1 (33.33%) Personalization
3 1 (33.33%) Product Management
3 1 (33.33%) Strategic Thinking
3 1 (33.33%) Translating Business Requirements
3 1 (33.33%) UX Design
3 1 (33.33%) Website Architecture
Programming Languages
1 2 (66.67%) JavaScript
2 1 (33.33%) SQL
Quality Assurance & Compliance
1 2 (66.67%) Accessibility
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Ahrefs
2 2 (66.67%) Screaming Frog