Period
to 18 January 2018

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 18 January 2018 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
England > North West
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 324 338 336
Rank change year-on-year +14 -2 +2
Permanent jobs citing B2C 39 21 14
As % of all permanent IT jobs advertised in the North West 0.31% 0.17% 0.12%
As % of the Processes & Methodologies category 0.34% 0.19% 0.13%
Number of salaries quoted 37 18 7
North West median annual salary £50,000 £36,250 £45,000
Median salary % change year-on-year +37.93% -19.44% +28.57%
10th Percentile £26,150 £24,638 £19,500
90th Percentile £88,000 £64,000 £85,500
England median annual salary £55,000 £60,000 £56,250
% change year-on-year -8.33% +6.67% +2.27%

B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 11,497 11,148 10,705
As % of all permanent IT jobs advertised in the North West 90.34% 90.38% 88.87%
Number of salaries quoted 9,130 9,322 8,902
North West median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - -
10th Percentile £27,250 £26,000 £25,000
90th Percentile £66,250 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

B2C
Job Vacancy Trend in the North West

Job postings citing B2C as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for B2C in the North West

B2C
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C in the North West.

Salary trend for B2C in the North West

B2C
Salary Histogram in the North West

The salary distribution of IT jobs citing B2C in the North West over the 6 months to 18 January 2018.

Salary histogram for B2C in the North West

B2C
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the North West region over the 6 months to 18 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +30 32 £50,000 +42.86% 4
Merseyside +26 3 £52,500 +32.08%
Lancashire +5 2 £65,000 +13.04% 1
Cheshire -35 2 £38,500 -33.04% 1
B2C
England

For the 6 months to 18 January 2018, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for B2C.

1 28 (71.79%) B2B
2 23 (58.97%) Agile Software Development
3 16 (41.03%) Java
3 16 (41.03%) Analytical Skills
4 11 (28.21%) Scrum
5 10 (25.64%) E-Commerce
5 10 (25.64%) Web Services
6 9 (23.08%) Project Management
7 8 (20.51%) TDD
7 8 (20.51%) RESTful
7 8 (20.51%) Test Automation
7 8 (20.51%) REST
7 8 (20.51%) API Integration
7 8 (20.51%) Front End Development
8 7 (17.95%) Marketing
8 7 (17.95%) Digital Marketing
8 7 (17.95%) Content Management
8 7 (17.95%) ERP
8 7 (17.95%) Microsoft
8 7 (17.95%) .NET
9 6 (15.38%) SAML
9 6 (15.38%) Internet
9 6 (15.38%) cXML
9 6 (15.38%) Google Analytics
9 6 (15.38%) Google
9 6 (15.38%) Analytics
9 6 (15.38%) People Management
10 5 (12.82%) AdWords
10 5 (12.82%) Customer Acquisition
10 5 (12.82%) Marketing Strategy

B2C
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.13%) CMS
2 1 (2.56%) Apache
2 1 (2.56%) Drupal
2 1 (2.56%) WordPress
Applications
1 4 (10.26%) Microsoft Excel
2 1 (2.56%) Adobe Illustrator
2 1 (2.56%) Microsoft Office
2 1 (2.56%) Photoshop
Business Applications
1 4 (10.26%) Unit4 Business World
2 1 (2.56%) Magento
Cloud Services
1 6 (15.38%) Google Analytics
2 5 (12.82%) AdWords
3 1 (2.56%) Amazon AWS
Communications & Networking
1 6 (15.38%) Internet
2 1 (2.56%) Intranet
Database & Business Intelligence
1 2 (5.13%) NoSQL
2 1 (2.56%) MongoDB
2 1 (2.56%) MySQL
2 1 (2.56%) Redis
2 1 (2.56%) SQL Server
2 1 (2.56%) SQL Server 2008
Development Applications
1 2 (5.13%) Git (software)
1 2 (5.13%) Grunt
1 2 (5.13%) gulp
1 2 (5.13%) Octopus Deploy
1 2 (5.13%) Ranorex
1 2 (5.13%) Selenium
1 2 (5.13%) Team Foundation Server
1 2 (5.13%) TeamCity
2 1 (2.56%) Eclipse
2 1 (2.56%) PhpStorm
General
1 7 (17.95%) Marketing
2 5 (12.82%) Advertising
2 5 (12.82%) Retail
3 4 (10.26%) Finance
4 2 (5.13%) Electronics
5 1 (2.56%) Legal
Job Titles
1 12 (30.77%) Developer
2 9 (23.08%) Java Developer
3 6 (15.38%) E-Commerce Manager
4 4 (10.26%) PPC Manager
5 3 (7.69%) Business Manager
5 3 (7.69%) Business Project Manager
5 3 (7.69%) Project Manager
6 2 (5.13%) Automation Tester
6 2 (5.13%) Head of Architecture
6 2 (5.13%) Senior Developer
6 2 (5.13%) Tester
7 1 (2.56%) Developer in Test
7 1 (2.56%) Head of Digital
7 1 (2.56%) Head of Sales
7 1 (2.56%) Head of Testing
7 1 (2.56%) HTML CSS Developer
7 1 (2.56%) HTML Developer
7 1 (2.56%) Product Manager
7 1 (2.56%) Senior Drupal Developer
7 1 (2.56%) Test Automation Developer
Libraries, Frameworks & Software Standards
1 10 (25.64%) Web Services
2 8 (20.51%) REST
2 8 (20.51%) RESTful
3 7 (17.95%) .NET
4 6 (15.38%) cXML
4 6 (15.38%) SAML
5 5 (12.82%) .NET Framework
6 3 (7.69%) CSS
6 3 (7.69%) HTML
7 2 (5.13%) HTML5
7 2 (5.13%) jQuery
8 1 (2.56%) AngularJS
8 1 (2.56%) Apache Axis
8 1 (2.56%) CSS3
8 1 (2.56%) Hibernate
8 1 (2.56%) JSON
8 1 (2.56%) LAMP
8 1 (2.56%) LESS
8 1 (2.56%) React
8 1 (2.56%) Sass
Miscellaneous
1 16 (41.03%) Analytical Skills
2 4 (10.26%) Digital Media
2 4 (10.26%) Management Information System
2 4 (10.26%) Mobile App
2 4 (10.26%) Social Media
3 2 (5.13%) Greenfield Project
4 1 (2.56%) Enterprise Software
4 1 (2.56%) FMCG
4 1 (2.56%) Optoelectronics
4 1 (2.56%) User Experience
Operating Systems
1 1 (2.56%) Linux
Processes & Methodologies
1 28 (71.79%) B2B
2 23 (58.97%) Agile Software Development
3 11 (28.21%) Scrum
4 10 (25.64%) E-Commerce
5 9 (23.08%) Project Management
6 8 (20.51%) API Integration
6 8 (20.51%) Front End Development
6 8 (20.51%) TDD
6 8 (20.51%) Test Automation
7 7 (17.95%) Content Management
7 7 (17.95%) Digital Marketing
7 7 (17.95%) ERP
8 6 (15.38%) Analytics
8 6 (15.38%) People Management
9 5 (12.82%) Customer Acquisition
9 5 (12.82%) Marketing Strategy
9 5 (12.82%) Pay per click
9 5 (12.82%) SEO
10 4 (10.26%) Business Continuity
10 4 (10.26%) Information Security
Programming Languages
1 16 (41.03%) Java
2 4 (10.26%) JavaScript
3 2 (5.13%) PHP
4 1 (2.56%) C#
4 1 (2.56%) SQL
Qualifications
1 1 (2.56%) Degree
Quality Assurance & Compliance
1 1 (2.56%) QA
Systems Management
1 1 (2.56%) Plesk
Vendors
1 7 (17.95%) Microsoft
2 6 (15.38%) Google
3 4 (10.26%) comScore
3 4 (10.26%) DoubleClick
3 4 (10.26%) Hitwise
3 4 (10.26%) OpenText
3 4 (10.26%) Siebel
3 4 (10.26%) Sitecore
3 4 (10.26%) Tableau
4 1 (2.56%) Adobe
4 1 (2.56%) Capita
4 1 (2.56%) MuleSoft
4 1 (2.56%) Twitter