Period
to 26 May 2018

The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 26 May 2018 with a comparison to the same period in the previous 2 years.

Marketing Strategy
Berkshire > Reading
6 months to
26 May 2018
Same period 2017 Same period 2016
Rank 148 145 196
Rank change year-on-year -3 +51 +2
Permanent jobs citing Marketing Strategy 4 21 11
As % of all permanent IT jobs advertised in Reading 0.16% 0.82% 0.29%
As % of the Processes & Methodologies category 0.18% 0.95% 0.32%
Number of salaries quoted 1 0 7
Reading median annual salary £40,000 - £60,000
Berkshire median annual salary £40,000 £70,000 £80,000
% change year-on-year -42.86% -12.50% +100.00%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Permanent vacancies with a requirement for process or methodology skills 2,196 2,202 3,437
As % of all permanent IT jobs advertised in Reading 86.35% 86.12% 90.66%
Number of salaries quoted 1,867 1,697 2,750
Reading median annual salary £50,000 £47,500 £50,000
Median salary % change year-on-year +5.26% -5.00% +2.04%
10th Percentile £29,700 £26,250 £30,000
90th Percentile £75,000 £72,500 £70,250
Berkshire median annual salary £50,000 £50,000 £50,000

Marketing Strategy
Job Vacancy Trend in Reading

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing Strategy in Reading

Marketing Strategy
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in Reading.

Salary trend for Marketing Strategy in Reading

For the 6 months to 26 May 2018, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Reading region with a requirement for Marketing Strategy.

1 4 (100.00%) Marketing
2 3 (75.00%) Content Marketing
2 3 (75.00%) Advertising
2 3 (75.00%) Social Media
3 2 (50.00%) Finance
3 2 (50.00%) ATL
3 2 (50.00%) Global Marketing
3 2 (50.00%) Copywriting
4 1 (25.00%) Search Engine Marketing
4 1 (25.00%) Email Marketing
4 1 (25.00%) Display Advertising
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Product Marketing
4 1 (25.00%) Integrated Marketing
4 1 (25.00%) Data Strategy
4 1 (25.00%) Pricing Strategy
4 1 (25.00%) Social Listening
4 1 (25.00%) CRM
4 1 (25.00%) B2B
4 1 (25.00%) B2C
4 1 (25.00%) Salesforce.com
4 1 (25.00%) Project Management
4 1 (25.00%) HTML
4 1 (25.00%) Retail
4 1 (25.00%) Eloqua
4 1 (25.00%) Twitter
4 1 (25.00%) Mobile Marketing
4 1 (25.00%) Social Media Monitoring
4 1 (25.00%) Marketo
4 1 (25.00%) HubSpot

Marketing Strategy
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (25.00%) Eloqua
General
1 4 (100.00%) Marketing
2 3 (75.00%) Advertising
3 2 (50.00%) Finance
4 1 (25.00%) Retail
Job Titles
1 4 (100.00%) Marketing Manager
2 1 (25.00%) Digital Marketing Manager
2 1 (25.00%) Product Manager
2 1 (25.00%) Product Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (50.00%) ATL
2 1 (25.00%) HTML
Miscellaneous
1 3 (75.00%) Social Media
Processes & Methodologies
1 3 (75.00%) Content Marketing
2 2 (50.00%) Copywriting
2 2 (50.00%) Global Marketing
3 1 (25.00%) B2B
3 1 (25.00%) B2C
3 1 (25.00%) Content Development
3 1 (25.00%) CRM
3 1 (25.00%) Data Strategy
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Display Advertising
3 1 (25.00%) Email Marketing
3 1 (25.00%) Integrated Marketing
3 1 (25.00%) Marketing Automation
3 1 (25.00%) Mobile Marketing
3 1 (25.00%) Pricing Strategy
3 1 (25.00%) Product Marketing
3 1 (25.00%) Project Management
3 1 (25.00%) Search Engine Marketing
3 1 (25.00%) Social Listening
3 1 (25.00%) Social Media Monitoring
Vendors
1 1 (25.00%) HubSpot
1 1 (25.00%) Marketo
1 1 (25.00%) Pardot
1 1 (25.00%) Salesforce.com
1 1 (25.00%) Twitter