Period
to 22 February 2018

The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 22 February 2018 with a comparison to the same period in the previous 2 years.

Marketing Strategy
Berkshire > Reading
6 months to
22 Feb 2018
Same period 2017 Same period 2016
Rank 144 140 206
Rank change year-on-year -4 +66 -3
Permanent jobs citing Marketing Strategy 10 34 14
As % of all permanent IT jobs advertised in Reading 0.39% 1.17% 0.31%
As % of the Processes & Methodologies category 0.46% 1.35% 0.36%
Number of salaries quoted 6 4 6
Reading median annual salary £40,000 £83,750 £60,000
Median salary % change year-on-year -52.24% +39.58% -
Berkshire median annual salary £40,000 £70,000 £80,000
% change year-on-year -42.86% -12.50% +33.33%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Permanent vacancies with a requirement for process or methodology skills 2,196 2,521 3,911
As % of all permanent IT jobs advertised in Reading 84.82% 86.45% 86.95%
Number of salaries quoted 1,812 1,837 3,159
Reading median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% -5.00%
10th Percentile £30,500 £26,900 £30,000
90th Percentile £75,000 £72,500 £70,000
Berkshire median annual salary £50,000 £50,000 £50,000

Marketing Strategy
Job Vacancy Trend in Reading

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing Strategy in Reading

Marketing Strategy
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in Reading.

Salary trend for Marketing Strategy in Reading

Marketing Strategy
Salary Histogram in Reading

The salary distribution of IT jobs citing Marketing Strategy in Reading over the 6 months to 22 February 2018.

Salary histogram for Marketing Strategy in Reading

For the 6 months to 22 February 2018, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Reading region with a requirement for Marketing Strategy.

1 10 (100.00%) Marketing
2 7 (70.00%) Social Media
2 7 (70.00%) Marketo
2 7 (70.00%) Advertising
2 7 (70.00%) B2B
3 6 (60.00%) CRM
3 6 (60.00%) Content Marketing
4 5 (50.00%) Data Strategy
4 5 (50.00%) Integrated Marketing
4 5 (50.00%) Marketing Automation
4 5 (50.00%) Content Development
4 5 (50.00%) B2C
4 5 (50.00%) Eloqua
4 5 (50.00%) Twitter
4 5 (50.00%) Mobile Marketing
4 5 (50.00%) Search Engine Marketing
4 5 (50.00%) Email Marketing
4 5 (50.00%) Display Advertising
4 5 (50.00%) Digital Marketing
5 4 (40.00%) HubSpot
5 4 (40.00%) Pardot
5 4 (40.00%) Salesforce.com
5 4 (40.00%) Social Listening
6 3 (30.00%) HTML
6 3 (30.00%) Social Media Monitoring
7 2 (20.00%) Analytical Skills
7 2 (20.00%) Finance
7 2 (20.00%) Copywriting
7 2 (20.00%) ATL
7 2 (20.00%) Business Intelligence

Marketing Strategy
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 5 (50.00%) Eloqua
Cloud Services
1 2 (20.00%) SaaS
General
1 10 (100.00%) Marketing
2 7 (70.00%) Advertising
3 2 (20.00%) Finance
4 1 (10.00%) Retail
Job Titles
1 10 (100.00%) Marketing Manager
2 5 (50.00%) Digital Marketing Manager
3 2 (20.00%) Campaign Manager
3 2 (20.00%) Marketing Campaign Manager
4 1 (10.00%) Contracts Manager
4 1 (10.00%) Product Manager
4 1 (10.00%) Product Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (30.00%) HTML
2 2 (20.00%) ATL
Miscellaneous
1 7 (70.00%) Social Media
2 2 (20.00%) Analytical Skills
Processes & Methodologies
1 7 (70.00%) B2B
2 6 (60.00%) Content Marketing
2 6 (60.00%) CRM
3 5 (50.00%) B2C
3 5 (50.00%) Content Development
3 5 (50.00%) Data Strategy
3 5 (50.00%) Digital Marketing
3 5 (50.00%) Display Advertising
3 5 (50.00%) Email Marketing
3 5 (50.00%) Integrated Marketing
3 5 (50.00%) Marketing Automation
3 5 (50.00%) Mobile Marketing
3 5 (50.00%) Search Engine Marketing
4 4 (40.00%) Social Listening
5 3 (30.00%) Social Media Monitoring
6 2 (20.00%) B2B Marketing
6 2 (20.00%) Business Intelligence
6 2 (20.00%) Content Management
6 2 (20.00%) Copywriting
6 2 (20.00%) Demand Generation
Vendors
1 7 (70.00%) Marketo
2 5 (50.00%) Twitter
3 4 (40.00%) HubSpot
3 4 (40.00%) Pardot
3 4 (40.00%) Salesforce.com
4 2 (20.00%) Google