The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Marketing Strategy
Berkshire / Reading
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 105 130 145
Rank change year-on-year +25 +15  
Permanent jobs citing Marketing Strategy 2 2 4
As % of all permanent IT jobs advertised in Reading 0.15% 0.11% 0.17%
As % of the Processes & Methodologies category 0.18% 0.12% 0.20%
Number of salaries quoted 0 1 0
Median salary - £67,500 -
UK excluding London median salary £39,000 £50,000 £35,000
% change year-on-year -22.00% +42.85%  

Marketing Strategy is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process and methodology skills.

Process & Methodology Skills
Reading
Permanent job vacancies with a requirement for process and methodology skills 1104 1603 1959
As % of all permanent IT job vacancies advertised in Reading 84.27% 90.31% 84.92%
Number of salaries quoted 887 1247 1415
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £35,000 £35,000 £35,000
10% offered a salary of more than £75,000 £75,000 £70,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Marketing Strategy
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Marketing Strategy as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Strategy in Reading

Marketing Strategy
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in Reading.

Salary trend for Marketing Strategy in Reading

For the 6 months to 23 June 2017, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Marketing Strategy.

1 15 (100.00%) Marketing
2 14 (93.33%) STB
2 14 (93.33%) Telecoms
2 14 (93.33%) Linux
2 14 (93.33%) Middleware
2 14 (93.33%) DOCSIS
2 14 (93.33%) DRM
2 14 (93.33%) DVB
2 14 (93.33%) Product Marketing
2 14 (93.33%) Android
2 14 (93.33%) HbbTV
2 14 (93.33%) IPTV
3 9 (60.00%) HEVC
3 9 (60.00%) Nagra
3 9 (60.00%) Verimatrix
3 9 (60.00%) Humax
3 9 (60.00%) Amazon AWS
3 9 (60.00%) HTML5
3 9 (60.00%) DLNA
3 9 (60.00%) Roku
3 9 (60.00%) Over-the-Top Content
3 9 (60.00%) PlayReady
3 9 (60.00%) MPEG
3 9 (60.00%) HTML
3 9 (60.00%) Apple
3 9 (60.00%) MBA
3 9 (60.00%) Google
4 1 (6.67%) Lead Generation
4 1 (6.67%) Market Research
4 1 (6.67%) Brand Management

Marketing Strategy
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 9 (60.00%) Amazon AWS
Communications & Networking
1 14 (93.33%) DOCSIS
1 14 (93.33%) DVB
1 14 (93.33%) HbbTV
2 9 (60.00%) DLNA
General
1 15 (100.00%) Marketing
2 14 (93.33%) Telecoms
3 1 (6.67%) Finance
3 1 (6.67%) Retail
Job Titles
1 14 (93.33%) Marketing Manager
2 6 (40.00%) Senior Manager
2 6 (40.00%) Senior Marketing Manager
3 1 (6.67%) Marketing Director
Libraries, Frameworks & Software Standards
1 14 (93.33%) Middleware
2 9 (60.00%) HEVC
2 9 (60.00%) HTML
2 9 (60.00%) HTML5
2 9 (60.00%) PlayReady
Miscellaneous
1 14 (93.33%) IPTV
1 14 (93.33%) STB
2 9 (60.00%) MPEG
2 9 (60.00%) Over-the-Top Content
Operating Systems
1 14 (93.33%) Android
1 14 (93.33%) Linux
Processes & Methodologies
1 14 (93.33%) DRM
1 14 (93.33%) Product Marketing
2 1 (6.67%) B2B
2 1 (6.67%) Brand Management
2 1 (6.67%) Lead Generation
2 1 (6.67%) Market Research
2 1 (6.67%) Stakeholder Management
Qualifications
1 9 (60.00%) MBA
Vendors
1 9 (60.00%) Apple
1 9 (60.00%) Google
1 9 (60.00%) Humax
1 9 (60.00%) Nagra
1 9 (60.00%) Roku
1 9 (60.00%) Verimatrix