The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Marketing Strategy
Berkshire / Reading
Rank 94 136 136
Rank change year-on-year +42 0  
Permanent jobs citing Marketing Strategy 13 10 15
As % of all permanent IT jobs advertised in Reading 1.06% 0.51% 0.64%
As % of the Processes & Methodologies category 1.27% 0.58% 0.74%
Number of salaries quoted 0 3 6
Median salary - £70,000 £27,500
Median salary % change year-on-year - +154.54%  
UK excluding London median salary £37,500 £52,500 £32,500
% change year-on-year -28.57% +61.53%  

Marketing Strategy is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process and methodology skills.

Process & Methodology Skills
Reading
Permanent job vacancies with a requirement for process and methodology skills 1022 1720 2031
As % of all permanent IT job vacancies advertised in Reading 83.02% 88.39% 86.54%
Number of salaries quoted 774 1384 1335
Median salary £50,000 £50,000 £52,000
Median salary % change year-on-year - -3.84%  
90% offered a salary of more than £31,500 £35,000 £35,000
10% offered a salary of more than £70,000 £75,000 £67,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Marketing Strategy
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Marketing Strategy as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Strategy in Reading

Marketing Strategy
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in Reading.

Salary trend for Marketing Strategy in Reading

Marketing Strategy
Top 30 Related IT Skills in Reading

For the 6 months to 23 March 2017, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Marketing Strategy.

1 33 (100.00%) Marketing
2 27 (81.82%) Telecoms
3 20 (60.61%) Product Marketing
4 19 (57.58%) Android
4 19 (57.58%) STB
4 19 (57.58%) IPTV
4 19 (57.58%) Linux
4 19 (57.58%) Middleware
4 19 (57.58%) DOCSIS
4 19 (57.58%) DRM
4 19 (57.58%) DVB
4 19 (57.58%) HbbTV
5 18 (54.55%) MBA
6 14 (42.42%) Apple
6 14 (42.42%) HTML
6 14 (42.42%) MPEG
6 14 (42.42%) Google
6 14 (42.42%) Amazon AWS
6 14 (42.42%) DLNA
6 14 (42.42%) HTML5
6 14 (42.42%) Roku
6 14 (42.42%) Over-the-Top Content
6 14 (42.42%) PlayReady
6 14 (42.42%) HEVC
6 14 (42.42%) Nagra
6 14 (42.42%) Verimatrix
7 12 (36.36%) Humax
8 10 (30.30%) Degree
9 5 (15.15%) Presales
9 5 (15.15%) Finance

Marketing Strategy
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (3.03%) MS Office
Cloud Services
1 14 (42.42%) Amazon AWS
2 5 (15.15%) Cloud Computing
Communications & Networking
1 19 (57.58%) DOCSIS
1 19 (57.58%) DVB
1 19 (57.58%) HbbTV
2 14 (42.42%) DLNA
3 4 (12.12%) Internet
General
1 33 (100.00%) Marketing
2 27 (81.82%) Telecoms
3 5 (15.15%) Finance
4 4 (12.12%) Games
5 3 (9.09%) Retail
Job Titles
1 19 (57.58%) Marketing Manager
2 8 (24.24%) Senior Manager
2 8 (24.24%) Senior Marketing Manager
3 4 (12.12%) Consultant
3 4 (12.12%) Presales Consultant
4 3 (9.09%) Operations Manager
4 3 (9.09%) Sales Manager
5 2 (6.06%) EMC Consultant
5 2 (6.06%) IT Consultant
5 2 (6.06%) Product Manager
5 2 (6.06%) Service Manager
5 2 (6.06%) Service Operations Manager
6 1 (3.03%) EMC Storage Consultant
6 1 (3.03%) HP Storage Consultant
6 1 (3.03%) IBM Technical Consultant
6 1 (3.03%) Mobile Product Manager
6 1 (3.03%) Online Product Manager
6 1 (3.03%) Online Sales Manager
6 1 (3.03%) Presales Engineer
6 1 (3.03%) Technical Leader
Libraries, Frameworks & Software Standards
1 19 (57.58%) Middleware
2 14 (42.42%) HEVC
2 14 (42.42%) HTML
2 14 (42.42%) HTML5
2 14 (42.42%) PlayReady
Miscellaneous
1 19 (57.58%) IPTV
1 19 (57.58%) STB
2 14 (42.42%) MPEG
2 14 (42.42%) Over-the-Top Content
3 4 (12.12%) Mobile Games
3 4 (12.12%) User Experience
4 2 (6.06%) Analytical Skills
5 1 (3.03%) Handset
5 1 (3.03%) Social Media
Operating Systems
1 19 (57.58%) Android
1 19 (57.58%) Linux
Processes & Methodologies
1 20 (60.61%) Product Marketing
2 19 (57.58%) DRM
3 5 (15.15%) Presales
4 3 (9.09%) E-Commerce
5 2 (6.06%) Content Management
5 2 (6.06%) Customer Engagement
6 1 (3.03%) Digital Marketing
6 1 (3.03%) Email Marketing
6 1 (3.03%) Line Management
6 1 (3.03%) Pay per click
6 1 (3.03%) Project Management
6 1 (3.03%) Remarketing
6 1 (3.03%) SEO
Qualifications
1 18 (54.55%) MBA
2 10 (30.30%) Degree
Vendors
1 14 (42.42%) Apple
1 14 (42.42%) Google
1 14 (42.42%) Nagra
1 14 (42.42%) Roku
1 14 (42.42%) Verimatrix
2 12 (36.36%) Humax
3 4 (12.12%) Dell
3 4 (12.12%) EMC
3 4 (12.12%) HP
3 4 (12.12%) IBM
4 2 (6.06%) BT
4 2 (6.06%) Huawei
5 1 (3.03%) Microsoft