Period
to 21 November 2018

The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 21 November 2018 with a comparison to the same period in the previous 2 years.

Marketing Strategy
Berkshire > Reading
6 months to
21 Nov 2018
Same period 2017 Same period 2016
Rank 142 147 171
Rank change year-on-year +5 +24 +43
Permanent jobs citing Marketing Strategy 2 8 26
As % of all permanent IT jobs advertised in Reading 0.093% 0.34% 0.75%
As % of the Processes & Methodologies category 0.10% 0.39% 0.83%
Number of salaries quoted 2 5 8
Reading median annual salary £45,000 £40,000 £83,750
Median salary % change year-on-year +12.50% -52.24% -
10th Percentile £42,750 £37,500 £56,500
90th Percentile £47,250 £67,500 £95,000
Berkshire median annual salary £32,500 £40,000 £80,000
% change year-on-year -18.75% -50.00% +45.45%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Permanent vacancies with a requirement for process or methodology skills 1,941 2,057 3,133
As % of all permanent IT jobs advertised in Reading 90.49% 86.14% 89.82%
Number of salaries quoted 1,634 1,654 2,295
Reading median annual salary £50,000 £48,500 £50,000
Median salary % change year-on-year +3.09% -3.00% +5.26%
10th Percentile £30,000 £28,500 £29,000
90th Percentile £77,500 £75,000 £72,500
Berkshire median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Marketing Strategy
Job Vacancy Trend in Reading

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing Strategy in Reading

Marketing Strategy
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in Reading.

Salary trend for Marketing Strategy in Reading

For the 6 months to 21 November 2018, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Reading region with a requirement for Marketing Strategy.

1 2 (100.00%) Adobe
1 2 (100.00%) Marketing
2 1 (50.00%) Blog
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Social Media
2 1 (50.00%) Digital Media
2 1 (50.00%) Analytics
2 1 (50.00%) Enterprise Software
2 1 (50.00%) Marketo
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Adobe Creative Suite
2 1 (50.00%) Brand Awareness
2 1 (50.00%) Salesforce.com CRM
2 1 (50.00%) Desktop Publishing
2 1 (50.00%) Salesforce.com
2 1 (50.00%) Project Management
2 1 (50.00%) SEO
2 1 (50.00%) Advertising
2 1 (50.00%) Publishing
2 1 (50.00%) Stakeholder Management
2 1 (50.00%) CMS
2 1 (50.00%) Information Management
2 1 (50.00%) Pay per click
2 1 (50.00%) Photoshop
2 1 (50.00%) CRM

Marketing Strategy
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) CMS
Applications
1 1 (50.00%) Adobe Creative Suite
1 1 (50.00%) Photoshop
Business Applications
1 1 (50.00%) Salesforce.com CRM
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
2 1 (50.00%) Brand Awareness
2 1 (50.00%) Publishing
Job Titles
1 1 (50.00%) Digital Marketing Specialist
1 1 (50.00%) IT Manager
1 1 (50.00%) Marketing Manager
1 1 (50.00%) Marketing Specialist
Miscellaneous
1 1 (50.00%) Analytical Skills
1 1 (50.00%) Blog
1 1 (50.00%) Digital Media
1 1 (50.00%) Enterprise Software
1 1 (50.00%) Social Media
Processes & Methodologies
1 1 (50.00%) Analytics
1 1 (50.00%) CRM
1 1 (50.00%) Desktop Publishing
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Information Management
1 1 (50.00%) Pay per click
1 1 (50.00%) Project Management
1 1 (50.00%) SEO
1 1 (50.00%) Stakeholder Management
Vendors
1 2 (100.00%) Adobe
2 1 (50.00%) Marketo
2 1 (50.00%) Salesforce.com