Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Marketing Strategy
Berkshire > Reading
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 148 166 209
Rank change year-on-year +18 +43 -2
Permanent jobs citing Marketing Strategy 8 26 7
As % of all permanent IT jobs advertised in Reading 0.34% 0.75% 0.15%
As % of the Processes & Methodologies category 0.40% 0.86% 0.18%
Number of salaries quoted 5 8 0
Reading median annual salary £40,000 £83,750 -
Median salary % change year-on-year -52.24% - -
Berkshire median annual salary £40,000 £80,000 £55,000
% change year-on-year -50.00% +45.45% -8.33%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Permanent vacancies with a requirement for process or methodology skills 2004 3032 3986
As % of all permanent IT jobs advertised in Reading 85.02% 88.04% 86.07%
Number of salaries quoted 1608 2221 3111
Reading median annual salary £50,000 £50,000 £48,000
Median salary % change year-on-year - +4.17% -3.03%
10th Percentile £29,000 £29,500 £30,000
90th Percentile £75,000 £72,500 £70,000
Berkshire median annual salary £50,000 £50,000 £50,000

Marketing Strategy
Job Vacancy Trend in Reading

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing Strategy in Reading

Marketing Strategy
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in Reading.

Salary trend for Marketing Strategy in Reading

Marketing Strategy
Salary Histogram in Reading

The salary distribution of IT jobs citing Marketing Strategy in Reading over the 6 months to 20 November 2017.

Salary histogram for Marketing Strategy in Reading

For the 6 months to 20 November 2017, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Marketing Strategy.

1 8 (100.00%) Marketing
2 6 (75.00%) B2B
2 6 (75.00%) Marketo
3 5 (62.50%) CRM
4 4 (50.00%) B2C
4 4 (50.00%) Advertising
4 4 (50.00%) Social Media
4 4 (50.00%) Eloqua
4 4 (50.00%) Twitter
4 4 (50.00%) Mobile Marketing
4 4 (50.00%) Search Engine Marketing
4 4 (50.00%) Email Marketing
4 4 (50.00%) Display Advertising
4 4 (50.00%) Digital Marketing
4 4 (50.00%) Marketing Automation
4 4 (50.00%) Content Development
4 4 (50.00%) Integrated Marketing
4 4 (50.00%) Data Strategy
5 3 (37.50%) Content Marketing
5 3 (37.50%) Social Listening
5 3 (37.50%) HubSpot
5 3 (37.50%) Pardot
5 3 (37.50%) Salesforce.com
6 2 (25.00%) Middleware
6 2 (25.00%) DOCSIS
6 2 (25.00%) DRM
6 2 (25.00%) DVB
6 2 (25.00%) Telecoms
6 2 (25.00%) Business Intelligence
6 2 (25.00%) HTML

Marketing Strategy
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 4 (50.00%) Eloqua
Cloud Services
1 2 (25.00%) SaaS
Communications & Networking
1 2 (25.00%) DOCSIS
1 2 (25.00%) DVB
1 2 (25.00%) HbbTV
General
1 8 (100.00%) Marketing
2 4 (50.00%) Advertising
3 2 (25.00%) Telecoms
Job Titles
1 8 (100.00%) Marketing Manager
2 4 (50.00%) Digital Marketing Manager
3 2 (25.00%) Campaign Manager
3 2 (25.00%) Marketing Campaign Manager
4 1 (12.50%) Contracts Manager
Libraries, Frameworks & Software Standards
1 2 (25.00%) HTML
1 2 (25.00%) Middleware
Miscellaneous
1 4 (50.00%) Social Media
2 2 (25.00%) Analytical Skills
2 2 (25.00%) IPTV
2 2 (25.00%) STB
Operating Systems
1 2 (25.00%) Android
1 2 (25.00%) Linux
Processes & Methodologies
1 6 (75.00%) B2B
2 5 (62.50%) CRM
3 4 (50.00%) B2C
3 4 (50.00%) Content Development
3 4 (50.00%) Data Strategy
3 4 (50.00%) Digital Marketing
3 4 (50.00%) Display Advertising
3 4 (50.00%) Email Marketing
3 4 (50.00%) Integrated Marketing
3 4 (50.00%) Marketing Automation
3 4 (50.00%) Mobile Marketing
3 4 (50.00%) Search Engine Marketing
4 3 (37.50%) Content Marketing
4 3 (37.50%) Social Listening
5 2 (25.00%) B2B Marketing
5 2 (25.00%) Business Intelligence
5 2 (25.00%) Demand Generation
5 2 (25.00%) DRM
5 2 (25.00%) Product Marketing
5 2 (25.00%) Social Media Monitoring
Vendors
1 6 (75.00%) Marketo
2 4 (50.00%) Twitter
3 3 (37.50%) HubSpot
3 3 (37.50%) Pardot
3 3 (37.50%) Salesforce.com
4 2 (25.00%) Google