Pay per click Job Trends in Reading

Pay per click (PPC)
Berkshire > Reading

The table below provides summary statistics and salary benchmarking for jobs advertised in Reading requiring Pay per click skills. It covers permanent job vacancies from the 6 months leading up to 5 February 2026, with comparisons to the same periods in the previous two years.

6 months to
5 Feb 2026
Same period 2025 Same period 2024
Rank 53 - -
Rank change year-on-year - - -
Permanent jobs citing Pay per click 1 0 0
As % of all permanent jobs in Reading 0.15% - -
As % of the Processes & Methodologies category 0.20% - -
Number of salaries quoted 1 0 0
10th Percentile - - -
25th Percentile £37,500 - -
Median annual salary (50th Percentile) £40,000 - -
75th Percentile £42,500 - -
90th Percentile - - -
Berkshire median annual salary £40,000 - £40,000
% change year-on-year - - +6.67%

All Process & Methodology Skills
Reading

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Reading.

Permanent vacancies with a requirement for process or methodology skills 512 618 1,130
As % of all permanent jobs advertised in Reading 78.17% 90.35% 89.90%
Number of salaries quoted 319 241 777
10th Percentile £31,250 £36,250 £30,000
25th Percentile £40,000 £47,500 £38,000
Median annual salary (50th Percentile) £55,000 £65,000 £55,000
Median % change year-on-year -15.38% +18.18% -8.33%
75th Percentile £69,840 £85,000 £70,000
90th Percentile £89,000 £112,500 £83,750
Berkshire median annual salary £50,000 £65,000 £55,000
% change year-on-year -23.08% +18.18% -5.98%

Pay per click
Job Vacancy Trend in Reading

Historical trend showing the proportion of permanent IT job postings citing Pay per click relative to all permanent IT jobs advertised in Reading.

Pay per click job vacancy trend in Reading

Pay per click
Salary Trend in Reading

Salary distribution trend for jobs in Reading citing Pay per click.

Salary distribution trend for jobs in Reading citing Pay per click

Pay per click
Co-Occurring Skills & Capabilities in Reading by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (100.00%) CMS
Cloud Services
1 1 (100.00%) SaaS
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Digital Executive
1 1 (100.00%) Digital Marketing Executive
1 1 (100.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (100.00%) CSS
1 1 (100.00%) HTML
Miscellaneous
1 1 (100.00%) Blog
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) AI
1 1 (100.00%) Analytics
1 1 (100.00%) B2B
1 1 (100.00%) B2B Marketing
1 1 (100.00%) Conversion Rate Optimisation
1 1 (100.00%) Copywriting
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Generative AI
1 1 (100.00%) Lead Generation
1 1 (100.00%) Project Management
1 1 (100.00%) SEO
1 1 (100.00%) Thought Leadership
Vendors
1 1 (100.00%) Google
1 1 (100.00%) Microsoft
1 1 (100.00%) Pardot
1 1 (100.00%) Salesforce