The following table provides summary statistics for permanent job vacancies advertised in Berkshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
South East / Berkshire
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 182 218 222
Rank change year-on-year +36 +4  
Permanent jobs citing Pay per click 1 4 15
As % of all permanent IT jobs advertised in Berkshire 0.030% 0.080% 0.27%
As % of the Processes & Methodologies category 0.035% 0.092% 0.32%
Number of salaries quoted 1 3 14
Median salary £80,000 £60,000 £50,000
Median salary % change year-on-year +33.33% +20.00%  
UK excluding London median salary £35,000 £31,000 £30,000
% change year-on-year +12.90% +3.33%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for process and methodology skills.

Process & Methodology Skills
Berkshire
Permanent job vacancies with a requirement for process and methodology skills 2876 4347 4706
As % of all permanent IT job vacancies advertised in Berkshire 85.19% 87.15% 86.08%
Number of salaries quoted 2254 3498 3383
Median salary £52,500 £52,500 £52,500
90% offered a salary of more than £32,500 £35,000 £35,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Pay per click
Job Vacancy Trend in Berkshire

The job posting trend of jobs advertised in Berkshire citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in Berkshire

Pay per click
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Berkshire.

Salary trend for Pay per click in Berkshire

Pay per click
Top 30 Co-occurring IT Skills in Berkshire

For the 6 months to 28 March 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Berkshire region with a requirement for Pay per click.

1 3 (100.00%) SEO
1 3 (100.00%) Marketing
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Social Media
2 2 (66.67%) Google Analytics
2 2 (66.67%) Line Management
2 2 (66.67%) Analytical Skills
2 2 (66.67%) Google
2 2 (66.67%) E-Commerce
2 2 (66.67%) B2B
2 2 (66.67%) Marketing Strategy
2 2 (66.67%) Analytics
3 1 (33.33%) Marketo
3 1 (33.33%) Facebook
3 1 (33.33%) Twitter
3 1 (33.33%) Microsoft
3 1 (33.33%) Telecoms
3 1 (33.33%) HTML
3 1 (33.33%) Photoshop
3 1 (33.33%) CSS
3 1 (33.33%) MS Excel
3 1 (33.33%) CRM
3 1 (33.33%) Dynamics CRM
3 1 (33.33%) Blog
3 1 (33.33%) Finance
3 1 (33.33%) Programme Management
3 1 (33.33%) Banking
3 1 (33.33%) Retail
3 1 (33.33%) Marketing Automation
3 1 (33.33%) AdWords

Pay per click
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (33.33%) MS Excel
1 1 (33.33%) Photoshop
Business Applications
1 1 (33.33%) Dynamics CRM
Cloud Services
1 2 (66.67%) Google Analytics
2 1 (33.33%) AdWords
General
1 3 (100.00%) Marketing
2 1 (33.33%) Banking
2 1 (33.33%) Finance
2 1 (33.33%) Retail
2 1 (33.33%) Telecoms
Job Titles
1 1 (33.33%) CRM Manager
1 1 (33.33%) Digital Director
1 1 (33.33%) Digital Marketing Director
1 1 (33.33%) Digital Marketing Manager
1 1 (33.33%) Marketing Director
1 1 (33.33%) Marketing Manager
1 1 (33.33%) Online Sales Manager
1 1 (33.33%) PPC Manager
1 1 (33.33%) Sales Manager
1 1 (33.33%) SEO Manager
1 1 (33.33%) Social Media Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) CSS
1 1 (33.33%) HTML
Miscellaneous
1 3 (100.00%) Social Media
2 2 (66.67%) Analytical Skills
3 1 (33.33%) Blog
Processes & Methodologies
1 3 (100.00%) Digital Marketing
1 3 (100.00%) SEO
2 2 (66.67%) Analytics
2 2 (66.67%) B2B
2 2 (66.67%) E-Commerce
2 2 (66.67%) Line Management
2 2 (66.67%) Marketing Strategy
3 1 (33.33%) A/B Testing
3 1 (33.33%) B2B Marketing
3 1 (33.33%) Content Marketing
3 1 (33.33%) Continuous Improvement
3 1 (33.33%) CRM
3 1 (33.33%) Email Marketing
3 1 (33.33%) Marketing Automation
3 1 (33.33%) Online Marketing
3 1 (33.33%) Programme Management
3 1 (33.33%) Relationship Marketing
3 1 (33.33%) Remarketing
Vendors
1 2 (66.67%) Google
2 1 (33.33%) Facebook
2 1 (33.33%) Marketo
2 1 (33.33%) Microsoft
2 1 (33.33%) Twitter