Period
to 17 July 2018

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 17 July 2018 with a comparison to the same period over the previous 2 years.

Brand Awareness/Recognition
UK
6 months to
17 Jul 2018
Same period 2017 Same period 2016
Rank 1095 1133 1200
Rank change year-on-year +38 +67 -169
Permanent jobs citing Brand Awareness 87 51 95
As % of all permanent IT jobs advertised in the UK 0.049% 0.029% 0.047%
As % of the General category 0.12% 0.067% 0.11%
Number of salaries quoted 58 47 76
UK median annual salary £35,000 £60,000 £42,500
Median salary % change year-on-year -41.67% +41.18% -
10th Percentile £21,675 £24,850 £26,875
90th Percentile £77,500 £78,000 £73,125
UK excluding London median annual salary £32,500 £40,000 £42,000
% change year-on-year -18.75% -4.76% +20.00%

Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 73,043 75,765 89,335
As % of all permanent IT jobs advertised in the UK 41.54% 42.66% 43.94%
Number of salaries quoted 56,281 58,036 72,710
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £29,000 £28,750 £28,250
90th Percentile £86,250 £83,750 £82,500
UK excluding London median annual salary £45,000 £43,000 £43,000
% change year-on-year +4.65% - +1.18%

Brand Awareness
Job Vacancy Trend

Job postings citing Brand Awareness as a percentage of all IT jobs advertised.

Job vacancy trend for Brand Awareness in the UK

Brand Awareness
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Brand Awareness.

Salary trend for Brand Awareness in the UK

Brand Awareness
Salary Histogram

The salary distribution of IT jobs citing Brand Awareness over the 6 months to 17 July 2018.

Salary histogram for Brand Awareness in the UK

Brand Awareness
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Brand Awareness within the UK over the 6 months to 17 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +54 85 £35,000 -41.67% 16
UK excluding London +39 57 £32,500 -18.75% 5
London +13 28 £65,000 +8.33% 11
South East +13 17 £25,000 -37.50% 2
Midlands +32 13 £30,000 +3.45% 1
West Midlands +32 12 £30,000 +3.45% 1
North of England +18 12 £45,000 -18.18% 1
East of England - 12 £32,500 -
North West - 6 £35,000 - 1
Yorkshire +24 5 £45,000 +38.46%
South West +7 3 £20,500 -64.35% 1
North East -22 1 - -
East Midlands - 1 £37,500 -

For the 6 months to 17 July 2018, IT jobs citing Brand Awareness also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Brand Awareness.

1 63 (72.41%) Marketing
2 38 (43.68%) Analytics
3 36 (41.38%) Social Media
4 31 (35.63%) Digital Marketing
5 30 (34.48%) Google
6 29 (33.33%) Google Analytics
7 22 (25.29%) Marketing Strategy
8 16 (18.39%) SEO
9 15 (17.24%) Telecoms
10 14 (16.09%) CMS
10 14 (16.09%) Blog
10 14 (16.09%) Analytical Skills
11 13 (14.94%) Finance
11 13 (14.94%) HTML
12 12 (13.79%) CSS
12 12 (13.79%) E-Commerce
13 11 (12.64%) CRM
13 11 (12.64%) Facebook
13 11 (12.64%) Twitter
14 10 (11.49%) WordPress
14 10 (11.49%) Line Management
14 10 (11.49%) Marketing Automation
14 10 (11.49%) Retail
14 10 (11.49%) Self-Motivation
14 10 (11.49%) Problem-Solving
15 9 (10.34%) Lead Generation
15 9 (10.34%) Microsoft PowerPoint
15 9 (10.34%) Salesforce.com
15 9 (10.34%) Project Management
16 8 (9.20%) Publishing

Brand Awareness
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (16.09%) CMS
2 10 (11.49%) WordPress
3 4 (4.60%) IIS
4 1 (1.15%) Apache Spark
Applications
1 9 (10.34%) Microsoft PowerPoint
2 8 (9.20%) Microsoft Office
2 8 (9.20%) Photoshop
3 7 (8.05%) Microsoft Excel
4 5 (5.75%) Adobe Illustrator
4 5 (5.75%) InDesign
Business Applications
1 1 (1.15%) Salesforce.com CRM
Cloud Services
1 29 (33.33%) Google Analytics
2 4 (4.60%) AdWords
2 4 (4.60%) Google Tag Manager
2 4 (4.60%) MailChimp
3 2 (2.30%) Office 365
3 2 (2.30%) SurveyMonkey
4 1 (1.15%) Adobe Analytics
4 1 (1.15%) GitHub
4 1 (1.15%) SaaS
Communications & Networking
1 5 (5.75%) Internet
2 3 (3.45%) SMS
3 2 (2.30%) Network Security
4 1 (1.15%) Broadband
4 1 (1.15%) Firewall
4 1 (1.15%) Intranet
Database & Business Intelligence
1 5 (5.75%) SQL Server
2 4 (4.60%) SQL Server 2016
3 1 (1.15%) Apache Hive
3 1 (1.15%) Big Data
3 1 (1.15%) BigQuery
3 1 (1.15%) MS Access
Development Applications
1 5 (5.75%) Dreamweaver
2 3 (3.45%) Protractor
2 3 (3.45%) Selenium
2 3 (3.45%) WebDriver
3 1 (1.15%) NUnit
3 1 (1.15%) QADirector
3 1 (1.15%) WiX
General
1 63 (72.41%) Marketing
2 15 (17.24%) Telecoms
3 13 (14.94%) Finance
4 10 (11.49%) Retail
5 8 (9.20%) Publishing
6 5 (5.75%) Billing
7 4 (4.60%) Games
7 4 (4.60%) Legal
7 4 (4.60%) Manufacturing
8 3 (3.45%) Advertising
8 3 (3.45%) Multimedia
9 2 (2.30%) Financial Institution
10 1 (1.15%) Automotive
Job Titles
1 22 (25.29%) Marketing Manager
2 10 (11.49%) Marketing Executive
3 9 (10.34%) Digital Marketing Manager
4 7 (8.05%) Digital Executive
4 7 (8.05%) Digital Marketing Executive
5 5 (5.75%) Coordinator
5 5 (5.75%) Developer
5 5 (5.75%) Resource Coordinator
5 5 (5.75%) Web Specialist
6 4 (4.60%) CMS Developer
6 4 (4.60%) Digital Developer
6 4 (4.60%) Digital Marketing Developer
6 4 (4.60%) HTML Developer
6 4 (4.60%) Marketing Assistant
6 4 (4.60%) Marketing Web Developer
6 4 (4.60%) Social Media Manager
6 4 (4.60%) Web Developer
7 3 (3.45%) Cybersecurity Specialist
7 3 (3.45%) Digital Marketing Specialist
7 3 (3.45%) Social Media Executive
Libraries, Frameworks & Software Standards
1 13 (14.94%) HTML
2 12 (13.79%) CSS
3 6 (6.90%) HTML5
4 5 (5.75%) .NET
4 5 (5.75%) CSS3
5 4 (4.60%) Ajax
5 4 (4.60%) ASP.NET
5 4 (4.60%) ASP.NET Web API
5 4 (4.60%) Classic ASP
5 4 (4.60%) jQuery
5 4 (4.60%) RESTful
6 1 (1.15%) Android SDK
6 1 (1.15%) ATL
6 1 (1.15%) iOS SDK
6 1 (1.15%) Play Framework
Miscellaneous
1 36 (41.38%) Social Media
2 14 (16.09%) Analytical Skills
2 14 (16.09%) Blog
3 10 (11.49%) Self-Motivation
4 7 (8.05%) User Experience
5 5 (5.75%) Graphic Design
6 3 (3.45%) Fintech
6 3 (3.45%) Photography
6 3 (3.45%) Virtual Team
7 2 (2.30%) Hedge funds
7 2 (2.30%) Mobile App
8 1 (1.15%) Analytical Mindset
8 1 (1.15%) Animation
8 1 (1.15%) Data Centre
8 1 (1.15%) Digital Media
8 1 (1.15%) Foreign Exchange (FX)
8 1 (1.15%) Management Information System
8 1 (1.15%) Wiki
Operating Systems
1 2 (2.30%) Windows
2 1 (1.15%) Android
2 1 (1.15%) Apple iOS
Processes & Methodologies
1 38 (43.68%) Analytics
2 31 (35.63%) Digital Marketing
3 22 (25.29%) Marketing Strategy
4 16 (18.39%) SEO
5 12 (13.79%) E-Commerce
6 11 (12.64%) CRM
7 10 (11.49%) Line Management
7 10 (11.49%) Marketing Automation
7 10 (11.49%) Problem-Solving
8 9 (10.34%) Lead Generation
8 9 (10.34%) Project Management
9 8 (9.20%) Business Development
9 8 (9.20%) Content Management
10 7 (8.05%) Conversion Rate Optimisation
11 6 (6.90%) Agile Software Development
11 6 (6.90%) B2C
11 6 (6.90%) Email Marketing
11 6 (6.90%) Mentoring
11 6 (6.90%) Workflow
12 5 (5.75%) B2B
Programming Languages
1 6 (6.90%) SQL
2 5 (5.75%) C#
2 5 (5.75%) PHP
3 4 (4.60%) Java
3 4 (4.60%) JavaScript
4 3 (3.45%) Ruby
5 2 (2.30%) R
6 1 (1.15%) Apple Swift
6 1 (1.15%) C
6 1 (1.15%) MATLAB
6 1 (1.15%) Objective-C
6 1 (1.15%) Python
6 1 (1.15%) Scala
Qualifications
1 8 (9.20%) Degree
2 1 (1.15%) CCNP
2 1 (1.15%) CFA
2 1 (1.15%) Cisco Certification
2 1 (1.15%) CWNA
2 1 (1.15%) JNCIP
Quality Assurance & Compliance
1 4 (4.60%) QA
2 1 (1.15%) GDPR
2 1 (1.15%) ISO/IEC 27001
System Software
1 1 (1.15%) Active Directory
1 1 (1.15%) Docker
Systems Management
1 1 (1.15%) Cisco IPCC
1 1 (1.15%) Terraform
Vendors
1 30 (34.48%) Google
2 11 (12.64%) Facebook
2 11 (12.64%) Twitter
3 9 (10.34%) Salesforce.com
4 6 (6.90%) Adobe
4 6 (6.90%) Microsoft
5 5 (5.75%) Hootsuite
5 5 (5.75%) HubSpot
5 5 (5.75%) SAP
6 1 (1.15%) DoubleClick
6 1 (1.15%) FactSet
6 1 (1.15%) Marin
6 1 (1.15%) Pardot
6 1 (1.15%) Salesforce Marketing Cloud