Period
to 19 January 2019

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 19 January 2019 with a comparison to the same period over the previous 2 years.

Brand Awareness/Recognition
UK
6 months to
19 Jan 2019
Same period 2018 Same period 2017
Rank 1039 1130 1094
Rank change year-on-year +91 -36 -17
Permanent jobs citing Brand Awareness 68 64 110
As % of all permanent IT jobs advertised in the UK 0.045% 0.037% 0.062%
As % of the General category 0.12% 0.086% 0.15%
Number of salaries quoted 35 44 85
UK median annual salary £40,000 £38,750 £37,500
Median salary % change year-on-year +3.23% +3.33% -11.76%
10th Percentile £28,100 £26,000 £22,750
90th Percentile £66,500 £100,000 £75,000
UK excluding London median annual salary £30,000 £32,000 £37,500
% change year-on-year -6.25% -14.67% +7.14%

Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 58,896 74,365 74,866
As % of all permanent IT jobs advertised in the UK 39.09% 42.72% 42.32%
Number of salaries quoted 45,009 56,311 60,527
UK median annual salary £55,000 £51,500 £50,000
Median salary % change year-on-year +6.80% +3.00% -
10th Percentile £30,500 £30,000 £28,750
90th Percentile £90,000 £85,000 £85,000
UK excluding London median annual salary £45,000 £45,000 £44,500
% change year-on-year - +1.12% +3.49%

Brand Awareness
Job Vacancy Trend

Job postings citing Brand Awareness as a percentage of all IT jobs advertised.

Job vacancy trend for Brand Awareness in the UK

Brand Awareness
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Brand Awareness.

Salary trend for Brand Awareness in the UK

Brand Awareness
Salary Histogram

The salary distribution of IT jobs citing Brand Awareness over the 6 months to 19 January 2019.

Salary histogram for Brand Awareness in the UK

Brand Awareness
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Brand Awareness within the UK over the 6 months to 19 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +91 65 £40,000 +6.67% 26
London +46 37 £50,000 -23.08% 17
UK excluding London +67 30 £30,000 -6.25% 10
Midlands +37 9 £30,000 +18.81% 1
West Midlands +43 8 £30,000 +20.00% 1
South East +34 8 £37,500 -62.50% 1
East of England +35 6 - -
North of England +36 5 £30,000 -4.76% 6
North West +26 5 £30,000 +7.14% 3
Scotland +6 2 £30,750 -27.65%
East Midlands +23 1 £24,000 -5.88%

For the 6 months to 19 January 2019, IT jobs citing Brand Awareness also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Brand Awareness.

1 54 (79.41%) Marketing
2 28 (41.18%) Social Media
3 24 (35.29%) B2B
4 23 (33.82%) Marketing Strategy
4 23 (33.82%) B2B Marketing
5 22 (32.35%) Digital Marketing
6 21 (30.88%) Degree
7 19 (27.94%) Analytics
8 15 (22.06%) Marketing Automation
8 15 (22.06%) CMS
9 13 (19.12%) Business Development
9 13 (19.12%) Content Marketing
10 12 (17.65%) Thought Leadership
10 12 (17.65%) SEO
10 12 (17.65%) Finance
11 11 (16.18%) E-Commerce
11 11 (16.18%) Google
12 10 (14.71%) Telecoms
12 10 (14.71%) Process Improvement
12 10 (14.71%) Lead Generation
13 9 (13.24%) Continuous Improvement
13 9 (13.24%) Content Management
14 8 (11.76%) Agile Software Development
14 8 (11.76%) Banking
14 8 (11.76%) Blog
14 8 (11.76%) Business Continuity
14 8 (11.76%) Risk Management
14 8 (11.76%) SLA
14 8 (11.76%) Microsoft
14 8 (11.76%) Product Marketing

Brand Awareness
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (22.06%) CMS
2 3 (4.41%) WordPress
3 1 (1.47%) EPiServer
Applications
1 2 (2.94%) Microsoft Excel
1 2 (2.94%) Microsoft Office
1 2 (2.94%) Microsoft PowerPoint
1 2 (2.94%) Photoshop
2 1 (1.47%) Adobe Illustrator
2 1 (1.47%) Adobe Premiere
Cloud Services
1 8 (11.76%) AdWords
2 6 (8.82%) Google Analytics
3 3 (4.41%) MailChimp
3 3 (4.41%) SaaS
Database & Business Intelligence
1 1 (1.47%) Blockchain
General
1 54 (79.41%) Marketing
2 12 (17.65%) Finance
3 10 (14.71%) Telecoms
4 8 (11.76%) Banking
5 7 (10.29%) Advertising
6 2 (2.94%) French Language
6 2 (2.94%) German Language
6 2 (2.94%) Publishing
6 2 (2.94%) Retail
7 1 (1.47%) Legal
Job Titles
1 21 (30.88%) Marketing Manager
2 12 (17.65%) Product Manager
3 10 (14.71%) E-Commerce Manager
4 9 (13.24%) E-Commerce Product Manager
5 8 (11.76%) Team Leader
6 5 (7.35%) Marketing Director
7 3 (4.41%) Marketing Executive
7 3 (4.41%) Product Marketing Manager
7 3 (4.41%) Sales Executive
8 2 (2.94%) Account Executive
8 2 (2.94%) Analyst
8 2 (2.94%) Business Analyst
8 2 (2.94%) Designer
8 2 (2.94%) Digital Analyst
8 2 (2.94%) Digital Business Analyst
8 2 (2.94%) Head of Marketing
8 2 (2.94%) IT Manager
8 2 (2.94%) IT Security Manager
8 2 (2.94%) Sales Account Executive
8 2 (2.94%) Security Manager
Libraries, Frameworks & Software Standards
1 2 (2.94%) HTML
2 1 (1.47%) CSS
2 1 (1.47%) HTML5
Miscellaneous
1 28 (41.18%) Social Media
2 8 (11.76%) Blog
3 7 (10.29%) Digital Media
4 6 (8.82%) Enterprise Software
5 5 (7.35%) Tandem
5 5 (7.35%) User Experience
6 3 (4.41%) Analytical Skills
6 3 (4.41%) Self-Motivation
7 2 (2.94%) Cyberattack
8 1 (1.47%) Analytical Mindset
8 1 (1.47%) Augmented Reality
8 1 (1.47%) Fintech
8 1 (1.47%) Graphic Design
8 1 (1.47%) LIMS
8 1 (1.47%) Mobile App
8 1 (1.47%) NHS
8 1 (1.47%) Social Network
Operating Systems
1 3 (4.41%) Windows
1 3 (4.41%) Windows 10
Processes & Methodologies
1 24 (35.29%) B2B
2 23 (33.82%) B2B Marketing
2 23 (33.82%) Marketing Strategy
3 22 (32.35%) Digital Marketing
4 19 (27.94%) Analytics
5 15 (22.06%) Marketing Automation
6 13 (19.12%) Business Development
6 13 (19.12%) Content Marketing
7 12 (17.65%) SEO
7 12 (17.65%) Thought Leadership
8 11 (16.18%) E-Commerce
9 10 (14.71%) Lead Generation
9 10 (14.71%) Process Improvement
10 9 (13.24%) Content Management
10 9 (13.24%) Continuous Improvement
11 8 (11.76%) Agile Software Development
11 8 (11.76%) Business Continuity
11 8 (11.76%) Performance Management
11 8 (11.76%) Product Marketing
11 8 (11.76%) Risk Management
Qualifications
1 21 (30.88%) Degree
2 1 (1.47%) Security Cleared
Quality Assurance & Compliance
1 8 (11.76%) SLA
Vendors
1 11 (16.18%) Google
2 8 (11.76%) Microsoft
3 4 (5.88%) Facebook
3 4 (5.88%) HubSpot
3 4 (5.88%) Twitter
4 1 (1.47%) Adobe
4 1 (1.47%) Pardot
4 1 (1.47%) Salesforce.com