Period
to 19 October 2019

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 19 October 2019 with a comparison to the same period over the previous 2 years.

Brand Awareness/Recognition
UK
6 months to
19 Oct 2019
Same period 2018 Same period 2017
Rank 1021 1087 1156
Rank change year-on-year +66 +69 -11
Permanent jobs citing Brand Awareness 49 77 55
As % of all permanent IT jobs advertised in the UK 0.036% 0.047% 0.031%
As % of the General category 0.091% 0.11% 0.069%
Number of salaries quoted 33 53 41
UK median annual salary £47,500 £40,000 £35,000
Median salary % change year-on-year +18.75% +14.29% -6.67%
10th Percentile £26,400 £22,700 £23,250
90th Percentile £93,750 £71,000 £100,000
UK excluding London median annual salary £30,000 £32,500 £32,500
% change year-on-year -7.69% - +3.17%

Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 53,737 70,626 79,312
As % of all permanent IT jobs advertised in the UK 39.45% 42.86% 45.37%
Number of salaries quoted 40,383 54,157 57,751
UK median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £31,000 £29,750 £29,000
90th Percentile £92,500 £87,500 £85,000
UK excluding London median annual salary £47,500 £45,000 £44,000
% change year-on-year +5.56% +2.27% -

Brand Awareness
Job Vacancy Trend

Job postings citing Brand Awareness as a percentage of all IT jobs advertised.

Job vacancy trend for Brand Awareness in the UK

Brand Awareness
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Brand Awareness.

Salary trend for Brand Awareness in the UK

Brand Awareness
Salary Histogram

The salary distribution of IT jobs citing Brand Awareness over the 6 months to 19 October 2019.

Salary histogram for Brand Awareness in the UK

Brand Awareness
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Brand Awareness within the UK over the 6 months to 19 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +62 49 £47,500 +22.58% 10
London +112 44 £50,000 -6.98% 5
UK excluding London +31 5 £30,000 -7.69% 5
East of England +55 1 £27,500 -15.38% 2
North West +40 1 £30,000 -25.00%
South East +31 1 £47,500 +90.00%
West Midlands +29 1 £46,000 +53.33%
Midlands +27 1 £46,000 +53.33% 1
North of England +26 1 £30,000 -33.33% 2
South West +21 1 £27,500 +34.15%

For the 6 months to 19 October 2019, IT jobs citing Brand Awareness also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Brand Awareness.

1 40 (81.63%) Marketing
2 22 (44.90%) Social Media
3 21 (42.86%) Marketing Strategy
4 17 (34.69%) Digital Marketing
4 17 (34.69%) B2B
5 15 (30.61%) Finance
6 14 (28.57%) Google
6 14 (28.57%) Analytics
7 13 (26.53%) Google Analytics
7 13 (26.53%) Lead Generation
8 12 (24.49%) Blog
9 11 (22.45%) Analytical Skills
9 11 (22.45%) SEO
9 11 (22.45%) CRM
10 9 (18.37%) Microsoft
10 9 (18.37%) Agile Software Development
11 8 (16.33%) Twitter
11 8 (16.33%) Business Development
11 8 (16.33%) Instagram
12 7 (14.29%) B2B Marketing
12 7 (14.29%) Actionable Insight
12 7 (14.29%) Facebook
12 7 (14.29%) Content Management
12 7 (14.29%) E-Commerce
13 6 (12.24%) Software Engineering
13 6 (12.24%) Pay per click
13 6 (12.24%) AWS
13 6 (12.24%) Creative Thinking
14 5 (10.20%) Online Marketing
14 5 (10.20%) Telesales

Brand Awareness
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.08%) Skype for Business
2 1 (2.04%) CMS
2 1 (2.04%) WordPress
Applications
1 5 (10.20%) Microsoft Excel
2 4 (8.16%) Microsoft PowerPoint
3 3 (6.12%) Microsoft Office
4 2 (4.08%) Photoshop
5 1 (2.04%) InDesign
Business Applications
1 3 (6.12%) WebTrends
2 1 (2.04%) Distributed Ledger
2 1 (2.04%) Eloqua
Cloud Services
1 13 (26.53%) Google Analytics
2 6 (12.24%) AWS
3 3 (6.12%) AdWords
3 3 (6.12%) Azure
4 2 (4.08%) MailChimp
5 1 (2.04%) Adobe Creative Cloud
Communications & Networking
1 4 (8.16%) Extranet
2 3 (6.12%) Unified Communications
3 2 (4.08%) Skype
3 2 (4.08%) WebEx
4 1 (2.04%) Wireless
Database & Business Intelligence
1 3 (6.12%) Big Data
2 2 (4.08%) Blockchain
General
1 40 (81.63%) Marketing
2 15 (30.61%) Finance
3 5 (10.20%) Retail
4 4 (8.16%) Advertising
5 1 (2.04%) Automotive
5 1 (2.04%) Banking
5 1 (2.04%) Games
Job Titles
1 13 (26.53%) Marketing Manager
2 7 (14.29%) Marketing Specialist
3 5 (10.20%) Digital Marketing Manager
4 4 (8.16%) Marketing Executive
5 3 (6.12%) Chief Technology Officer
5 3 (6.12%) Digital Executive
5 3 (6.12%) Digital Marketing Executive
5 3 (6.12%) Security Engineer
5 3 (6.12%) Social Media Manager
6 2 (4.08%) Designer
7 1 (2.04%) Business Manager
7 1 (2.04%) Content Manager
7 1 (2.04%) E-Commerce Manager
7 1 (2.04%) IT Sales Consultant
7 1 (2.04%) IT Services Manager
7 1 (2.04%) Junior Designer
7 1 (2.04%) Security Manager
7 1 (2.04%) Senior Security Engineer
7 1 (2.04%) Web Manager
7 1 (2.04%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (6.12%) Django
1 3 (6.12%) Lambda Expressions
1 3 (6.12%) Node.js
2 2 (4.08%) HTML
Miscellaneous
1 22 (44.90%) Social Media
2 12 (24.49%) Blog
3 11 (22.45%) Analytical Skills
4 4 (8.16%) FMCG
5 3 (6.12%) PKI
6 1 (2.04%) Digital Media
6 1 (2.04%) Management Information System
6 1 (2.04%) Marketing Technology
6 1 (2.04%) User Experience
Operating Systems
1 3 (6.12%) Linux
Processes & Methodologies
1 21 (42.86%) Marketing Strategy
2 17 (34.69%) B2B
2 17 (34.69%) Digital Marketing
3 14 (28.57%) Analytics
4 13 (26.53%) Lead Generation
5 11 (22.45%) CRM
5 11 (22.45%) SEO
6 9 (18.37%) Agile Software Development
7 8 (16.33%) Business Development
8 7 (14.29%) Actionable Insight
8 7 (14.29%) B2B Marketing
8 7 (14.29%) Content Management
8 7 (14.29%) E-Commerce
9 6 (12.24%) Creative Thinking
9 6 (12.24%) Pay per click
9 6 (12.24%) Software Engineering
10 5 (10.20%) B2C
10 5 (10.20%) Online Marketing
10 5 (10.20%) Telesales
11 4 (8.16%) Risk Management
Programming Languages
1 3 (6.12%) Go
1 3 (6.12%) Java
1 3 (6.12%) JavaScript
1 3 (6.12%) Kotlin
1 3 (6.12%) Python
Qualifications
1 3 (6.12%) Degree
1 3 (6.12%) GIAC
1 3 (6.12%) ISACA
1 3 (6.12%) OSCP
1 3 (6.12%) SANS
Quality Assurance & Compliance
1 3 (6.12%) ISO/IEC 27001
1 3 (6.12%) QA
Systems Management
1 3 (6.12%) Kubernetes
Vendors
1 14 (28.57%) Google
2 9 (18.37%) Microsoft
3 8 (16.33%) Instagram
3 8 (16.33%) Twitter
4 7 (14.29%) Facebook
5 4 (8.16%) Alibaba
5 4 (8.16%) Omniture
6 3 (6.12%) Cisco
6 3 (6.12%) Qualys
6 3 (6.12%) Rapid7
7 2 (4.08%) Adobe
7 2 (4.08%) HubSpot
7 2 (4.08%) Polycom
8 1 (2.04%) Forcepoint
8 1 (2.04%) Marketo
8 1 (2.04%) McAfee
8 1 (2.04%) Pinterest
8 1 (2.04%) Salesforce Marketing Cloud
8 1 (2.04%) Salesforce.com