Period
to 19 April 2018

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 19 April 2018 with a comparison to the same period over the previous 2 years.

Brand Awareness/Recognition
UK
6 months to
19 Apr 2018
Same period 2017 Same period 2016
Rank 1126 1098 1127
Rank change year-on-year -28 +29 -47
Permanent jobs citing Brand Awareness 69 83 163
As % of all permanent IT jobs advertised in the UK 0.039% 0.048% 0.080%
As % of the General category 0.094% 0.12% 0.18%
Number of salaries quoted 38 69 92
UK median annual salary £43,750 £47,500 £42,500
Median salary % change year-on-year -7.89% +11.76% +14.86%
10th Percentile £23,200 £29,850 £23,075
90th Percentile £77,500 £77,750 £55,000
UK excluding London median annual salary £32,750 £38,000 £42,500
% change year-on-year -13.82% -10.59% +36.00%

Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 73,628 71,381 91,259
As % of all permanent IT jobs advertised in the UK 41.52% 41.50% 44.52%
Number of salaries quoted 57,717 57,333 74,033
UK median annual salary £50,000 £50,000 £50,000
10th Percentile £30,000 £28,750 £28,500
90th Percentile £85,000 £85,000 £82,500
UK excluding London median annual salary £45,000 £43,000 £43,000
% change year-on-year +4.65% - +1.18%

Brand Awareness
Job Vacancy Trend

Job postings citing Brand Awareness as a percentage of all IT jobs advertised.

Job vacancy trend for Brand Awareness in the UK

Brand Awareness
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Brand Awareness.

Salary trend for Brand Awareness in the UK

Brand Awareness
Salary Histogram

The salary distribution of IT jobs citing Brand Awareness over the 6 months to 19 April 2018.

Salary histogram for Brand Awareness in the UK

Brand Awareness
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Brand Awareness within the UK over the 6 months to 19 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +4 68 £45,000 -5.26% 15
London +4 35 £65,000 +8.33% 7
UK excluding London -28 34 £32,750 -13.82% 11
South East -30 15 £30,500 -20.78% 3
North of England +3 8 £35,000 - 2
North West - 6 £35,000 - 1
Midlands +4 4 £22,500 -48.57% 1
West Midlands -10 4 £22,500 -48.57% 1
East of England - 4 - -
Yorkshire +12 2 £37,500 - 1
South West -9 2 £20,500 -25.45% 2
Scotland -26 1 £42,500 -

For the 6 months to 19 April 2018, IT jobs citing Brand Awareness also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Brand Awareness.

1 58 (84.06%) Marketing
2 36 (52.17%) Digital Marketing
3 35 (50.72%) Social Media
4 30 (43.48%) Analytics
5 20 (28.99%) Google
5 20 (28.99%) Google Analytics
5 20 (28.99%) SEO
6 19 (27.54%) Marketing Strategy
7 17 (24.64%) Analytical Skills
8 12 (17.39%) E-Commerce
9 11 (15.94%) Project Management
9 11 (15.94%) Finance
9 11 (15.94%) User Experience
10 10 (14.49%) Facebook
10 10 (14.49%) CMS
11 9 (13.04%) B2C
11 9 (13.04%) CRM
11 9 (13.04%) HTML
11 9 (13.04%) CSS
11 9 (13.04%) Blog
11 9 (13.04%) Pay per click
11 9 (13.04%) Conversion Rate Optimisation
12 8 (11.59%) Self-Motivation
12 8 (11.59%) Marketing Automation
12 8 (11.59%) Content Management
12 8 (11.59%) Agile Software Development
12 8 (11.59%) Internet
12 8 (11.59%) Advertising
12 8 (11.59%) Publishing
13 7 (10.14%) Telecoms

Brand Awareness
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (14.49%) CMS
2 6 (8.70%) WordPress
3 4 (5.80%) IIS
4 1 (1.45%) Apache Spark
Applications
1 7 (10.14%) Microsoft Excel
1 7 (10.14%) Microsoft Office
1 7 (10.14%) Microsoft PowerPoint
2 4 (5.80%) Photoshop
3 2 (2.90%) Adobe Illustrator
3 2 (2.90%) InDesign
Cloud Services
1 20 (28.99%) Google Analytics
2 6 (8.70%) AdWords
2 6 (8.70%) MailChimp
3 5 (7.25%) Google Tag Manager
4 1 (1.45%) Silverpop
4 1 (1.45%) SurveyMonkey
Communications & Networking
1 8 (11.59%) Internet
2 5 (7.25%) SMS
Database & Business Intelligence
1 4 (5.80%) SQL Server
1 4 (5.80%) SQL Server 2016
2 1 (1.45%) Apache Hive
2 1 (1.45%) Big Data
2 1 (1.45%) BigQuery
Development Applications
1 2 (2.90%) Dreamweaver
2 1 (1.45%) CocoaPods
2 1 (1.45%) Cucumber
2 1 (1.45%) Git (software)
2 1 (1.45%) Selenium
2 1 (1.45%) WebDriver
2 1 (1.45%) WiX
2 1 (1.45%) Xcode
General
1 58 (84.06%) Marketing
2 11 (15.94%) Finance
3 8 (11.59%) Advertising
3 8 (11.59%) Publishing
4 7 (10.14%) Telecoms
5 6 (8.70%) Retail
6 4 (5.80%) Games
6 4 (5.80%) Manufacturing
7 3 (4.35%) Multimedia
8 2 (2.90%) Back Office
8 2 (2.90%) Billing
8 2 (2.90%) Financial Institution
9 1 (1.45%) Aerospace
9 1 (1.45%) Automotive
Job Titles
1 31 (44.93%) Marketing Manager
2 11 (15.94%) Digital Marketing Manager
3 7 (10.14%) Developer
4 6 (8.70%) Performance Manager
5 5 (7.25%) Marketing Executive
5 5 (7.25%) Telecoms Manager
6 4 (5.80%) CMS Developer
6 4 (5.80%) Digital Developer
6 4 (5.80%) Digital Executive
6 4 (5.80%) Digital Marketing Developer
6 4 (5.80%) Digital Marketing Executive
6 4 (5.80%) HTML Developer
6 4 (5.80%) Marketing Assistant
6 4 (5.80%) Marketing Web Developer
6 4 (5.80%) Senior Digital Marketing Executive
6 4 (5.80%) Senior Marketing Executive
6 4 (5.80%) Senior SEO Executive
6 4 (5.80%) SEO Executive
6 4 (5.80%) Web Developer
7 3 (4.35%) Visual Designer
Libraries, Frameworks & Software Standards
1 9 (13.04%) CSS
1 9 (13.04%) HTML
2 5 (7.25%) RESTful
3 4 (5.80%) .NET
3 4 (5.80%) Ajax
3 4 (5.80%) ASP.NET
3 4 (5.80%) ASP.NET Web API
3 4 (5.80%) Classic ASP
3 4 (5.80%) jQuery
4 2 (2.90%) CSS3
4 2 (2.90%) HTML5
4 2 (2.90%) Web Services
5 1 (1.45%) Cocoa
5 1 (1.45%) Cocoa Touch
5 1 (1.45%) iOS SDK
5 1 (1.45%) Laravel
5 1 (1.45%) Middleware
5 1 (1.45%) Play Framework
5 1 (1.45%) REST
5 1 (1.45%) UIKit
Miscellaneous
1 35 (50.72%) Social Media
2 17 (24.64%) Analytical Skills
3 11 (15.94%) User Experience
4 9 (13.04%) Blog
5 8 (11.59%) Self-Motivation
6 3 (4.35%) Photography
7 2 (2.90%) Fintech
7 2 (2.90%) Graphic Design
7 2 (2.90%) Hedge funds
7 2 (2.90%) Mobile App
8 1 (1.45%) Algorithms
8 1 (1.45%) Analytical Mindset
8 1 (1.45%) Animation
8 1 (1.45%) Data Centre
8 1 (1.45%) Data Structures
8 1 (1.45%) Digital Media
8 1 (1.45%) Greenfield Project
8 1 (1.45%) Management Information System
8 1 (1.45%) Virtual Team
Operating Systems
1 1 (1.45%) Android
1 1 (1.45%) Apple iOS
Processes & Methodologies
1 36 (52.17%) Digital Marketing
2 30 (43.48%) Analytics
3 20 (28.99%) SEO
4 19 (27.54%) Marketing Strategy
5 12 (17.39%) E-Commerce
6 11 (15.94%) Project Management
7 9 (13.04%) B2C
7 9 (13.04%) Conversion Rate Optimisation
7 9 (13.04%) CRM
7 9 (13.04%) Pay per click
8 8 (11.59%) Agile Software Development
8 8 (11.59%) Content Management
8 8 (11.59%) Marketing Automation
9 7 (10.14%) Business Development
9 7 (10.14%) Email Marketing
9 7 (10.14%) OO
9 7 (10.14%) Problem-Solving
10 6 (8.70%) Internet Marketing
10 6 (8.70%) Online Marketing
10 6 (8.70%) Social Media Marketing
Programming Languages
1 6 (8.70%) SQL
2 4 (5.80%) C#
3 3 (4.35%) PHP
4 2 (2.90%) Python
4 2 (2.90%) R
5 1 (1.45%) Apple Swift
5 1 (1.45%) C
5 1 (1.45%) Java
5 1 (1.45%) MATLAB
5 1 (1.45%) Objective-C
5 1 (1.45%) Scala
Qualifications
1 5 (7.25%) Degree
2 1 (1.45%) CFA
Quality Assurance & Compliance
1 3 (4.35%) QA
2 2 (2.90%) GDPR
3 1 (1.45%) ISO/IEC 27001
System Software
1 1 (1.45%) Active Directory
Systems Management
1 1 (1.45%) Cisco IPCC
Vendors
1 20 (28.99%) Google
2 10 (14.49%) Facebook
3 5 (7.25%) Salesforce.com
3 5 (7.25%) SAP
4 4 (5.80%) Hootsuite
4 4 (5.80%) Twitter
5 3 (4.35%) Adobe
5 3 (4.35%) Microsoft
6 2 (2.90%) HubSpot
7 1 (1.45%) Apple
7 1 (1.45%) FactSet
7 1 (1.45%) Screaming Frog