Period
to 18 September 2018

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 18 September 2018 with a comparison to the same period over the previous 2 years.

Brand Awareness/Recognition
UK
6 months to
18 Sep 2018
Same period 2017 Same period 2016
Rank 1088 1159 1180
Rank change year-on-year +71 +21 -130
Permanent jobs citing Brand Awareness 85 48 91
As % of all permanent IT jobs advertised in the UK 0.051% 0.027% 0.047%
As % of the General category 0.12% 0.062% 0.11%
Number of salaries quoted 57 34 67
UK median annual salary £37,500 £65,000 £37,500
Median salary % change year-on-year -42.31% +73.33% -16.67%
10th Percentile £20,500 £22,900 £22,900
90th Percentile £64,250 £100,000 £84,000
UK excluding London median annual salary £32,500 £40,000 £30,000
% change year-on-year -18.75% +33.33% -14.29%

Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 69,183 77,543 83,600
As % of all permanent IT jobs advertised in the UK 41.24% 43.97% 43.42%
Number of salaries quoted 53,137 56,521 68,432
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £29,750 £29,000 £28,750
90th Percentile £87,500 £85,000 £82,500
UK excluding London median annual salary £45,000 £44,000 £44,000
% change year-on-year +2.27% - +3.53%

Brand Awareness
Job Vacancy Trend

Job postings citing Brand Awareness as a percentage of all IT jobs advertised.

Job vacancy trend for Brand Awareness in the UK

Brand Awareness
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Brand Awareness.

Salary trend for Brand Awareness in the UK

Brand Awareness
Salary Histogram

The salary distribution of IT jobs citing Brand Awareness over the 6 months to 18 September 2018.

Salary histogram for Brand Awareness in the UK

Brand Awareness
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Brand Awareness within the UK over the 6 months to 18 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +72 83 £35,000 -46.15% 25
UK excluding London +50 55 £32,500 -18.75% 12
London +39 28 £52,500 -19.23% 14
Midlands +28 16 £30,000 +9.09%
South East +9 16 £25,000 -72.97% 3
West Midlands +35 14 £30,000 -0.83%
East of England - 12 £32,500 - 1
North of England +17 8 £45,000 -16.67% 2
Yorkshire - 5 £45,000 -
South West -4 3 £20,500 -71.72% 5
North West +21 2 £37,500 +33.93% 2
East Midlands +8 2 £30,750 +20.59%
North East -24 1 - -

For the 6 months to 18 September 2018, IT jobs citing Brand Awareness also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Brand Awareness.

1 62 (72.94%) Marketing
2 34 (40.00%) Social Media
3 31 (36.47%) Analytics
4 30 (35.29%) Google
5 26 (30.59%) Marketing Strategy
6 25 (29.41%) Digital Marketing
7 24 (28.24%) Google Analytics
8 18 (21.18%) SEO
9 14 (16.47%) B2B
9 14 (16.47%) Marketing Automation
10 13 (15.29%) B2B Marketing
10 13 (15.29%) Finance
10 13 (15.29%) Degree
11 12 (14.12%) Retail
11 12 (14.12%) Telecoms
11 12 (14.12%) CRM
11 12 (14.12%) E-Commerce
11 12 (14.12%) Lead Generation
12 11 (12.94%) CMS
12 11 (12.94%) Blog
13 10 (11.76%) Business Development
13 10 (11.76%) Salesforce.com
13 10 (11.76%) Facebook
13 10 (11.76%) Twitter
13 10 (11.76%) Line Management
13 10 (11.76%) WordPress
14 9 (10.59%) Self-Motivation
14 9 (10.59%) Photoshop
15 8 (9.41%) HTML
15 8 (9.41%) Microsoft Office

Brand Awareness
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (12.94%) CMS
2 10 (11.76%) WordPress
3 1 (1.18%) IIS
Applications
1 9 (10.59%) Photoshop
2 8 (9.41%) Microsoft Office
2 8 (9.41%) Microsoft PowerPoint
3 6 (7.06%) Adobe Illustrator
4 5 (5.88%) InDesign
4 5 (5.88%) Microsoft Excel
5 1 (1.18%) Adobe Premiere
Business Applications
1 1 (1.18%) Salesforce.com CRM
Cloud Services
1 24 (28.24%) Google Analytics
2 7 (8.24%) AdWords
3 2 (2.35%) Office 365
3 2 (2.35%) SaaS
3 2 (2.35%) SurveyMonkey
4 1 (1.18%) Adobe Analytics
4 1 (1.18%) GitHub
4 1 (1.18%) Google Tag Manager
Communications & Networking
1 5 (5.88%) Internet
2 2 (2.35%) Network Security
3 1 (1.18%) Broadband
3 1 (1.18%) Firewall
3 1 (1.18%) Intranet
3 1 (1.18%) SMS
Database & Business Intelligence
1 2 (2.35%) SQL Server
2 1 (1.18%) MS Access
2 1 (1.18%) SQL Server 2016
Development Applications
1 5 (5.88%) Dreamweaver
2 3 (3.53%) Protractor
2 3 (3.53%) Selenium
2 3 (3.53%) WebDriver
3 1 (1.18%) NUnit
3 1 (1.18%) QADirector
3 1 (1.18%) WiX
General
1 62 (72.94%) Marketing
2 13 (15.29%) Finance
3 12 (14.12%) Retail
3 12 (14.12%) Telecoms
4 8 (9.41%) Advertising
5 5 (5.88%) Billing
5 5 (5.88%) Legal
5 5 (5.88%) Publishing
6 4 (4.71%) Games
6 4 (4.71%) Manufacturing
7 2 (2.35%) Multimedia
8 1 (1.18%) Automotive
8 1 (1.18%) French Language
8 1 (1.18%) German Language
Job Titles
1 27 (31.76%) Marketing Manager
2 8 (9.41%) Marketing Executive
3 6 (7.06%) Digital Marketing Manager
4 5 (5.88%) Coordinator
4 5 (5.88%) Resource Coordinator
4 5 (5.88%) Web Specialist
5 4 (4.71%) Digital Executive
5 4 (4.71%) Digital Marketing Executive
5 4 (4.71%) Social Media Manager
6 3 (3.53%) Automation Engineer
6 3 (3.53%) Cybersecurity Specialist
6 3 (3.53%) Digital Marketing Specialist
6 3 (3.53%) Marketing Director
6 3 (3.53%) Marketing Specialist
6 3 (3.53%) QA Automation Engineer
6 3 (3.53%) QA Engineer
6 3 (3.53%) Sales Executive
6 3 (3.53%) Security Specialist
6 3 (3.53%) Social Media Executive
6 3 (3.53%) Web Engineer
Libraries, Frameworks & Software Standards
1 8 (9.41%) HTML
2 7 (8.24%) HTML5
3 6 (7.06%) CSS
4 5 (5.88%) CSS3
5 2 (2.35%) .NET
6 1 (1.18%) Ajax
6 1 (1.18%) Android SDK
6 1 (1.18%) ASP.NET
6 1 (1.18%) ASP.NET Web API
6 1 (1.18%) ATL
6 1 (1.18%) Classic ASP
6 1 (1.18%) iOS SDK
6 1 (1.18%) jQuery
6 1 (1.18%) RESTful
Miscellaneous
1 34 (40.00%) Social Media
2 11 (12.94%) Blog
3 9 (10.59%) Self-Motivation
4 6 (7.06%) Analytical Skills
4 6 (7.06%) Graphic Design
5 5 (5.88%) Tandem
5 5 (5.88%) User Experience
6 3 (3.53%) Photography
7 2 (2.35%) Cyberattack
7 2 (2.35%) Enterprise Software
7 2 (2.35%) Fintech
7 2 (2.35%) Mobile App
7 2 (2.35%) Virtual Team
8 1 (1.18%) Animation
8 1 (1.18%) Augmented Reality
8 1 (1.18%) Digital Media
8 1 (1.18%) Foreign Exchange (FX)
8 1 (1.18%) NHS
8 1 (1.18%) Wiki
Operating Systems
1 3 (3.53%) Windows
2 1 (1.18%) Android
2 1 (1.18%) Apple iOS
2 1 (1.18%) Windows 10
Processes & Methodologies
1 31 (36.47%) Analytics
2 26 (30.59%) Marketing Strategy
3 25 (29.41%) Digital Marketing
4 18 (21.18%) SEO
5 14 (16.47%) B2B
5 14 (16.47%) Marketing Automation
6 13 (15.29%) B2B Marketing
7 12 (14.12%) CRM
7 12 (14.12%) E-Commerce
7 12 (14.12%) Lead Generation
8 10 (11.76%) Business Development
8 10 (11.76%) Line Management
9 8 (9.41%) Multichannel Marketing
10 7 (8.24%) Cybersecurity
11 6 (7.06%) Global Marketing
11 6 (7.06%) Logistics
11 6 (7.06%) Mentoring
11 6 (7.06%) Problem-Solving
11 6 (7.06%) Product Marketing
12 5 (5.88%) Pay per click
Programming Languages
1 5 (5.88%) PHP
2 4 (4.71%) Java
2 4 (4.71%) JavaScript
3 3 (3.53%) Ruby
4 2 (2.35%) C#
5 1 (1.18%) Apple Swift
5 1 (1.18%) Objective-C
5 1 (1.18%) SQL
Qualifications
1 13 (15.29%) Degree
2 1 (1.18%) CCNP
2 1 (1.18%) Cisco Certification
2 1 (1.18%) CWNA
2 1 (1.18%) JNCIP
Quality Assurance & Compliance
1 4 (4.71%) QA
System Software
1 1 (1.18%) Docker
Systems Management
1 1 (1.18%) Terraform
Vendors
1 30 (35.29%) Google
2 10 (11.76%) Facebook
2 10 (11.76%) Salesforce.com
2 10 (11.76%) Twitter
3 7 (8.24%) Microsoft
4 6 (7.06%) Adobe
5 5 (5.88%) HubSpot
6 4 (4.71%) Hootsuite
6 4 (4.71%) SAP
7 1 (1.18%) Capita
7 1 (1.18%) DoubleClick
7 1 (1.18%) Marin
7 1 (1.18%) Pardot
7 1 (1.18%) Salesforce Marketing Cloud