Period
to 21 October 2020

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 21 October 2020 with a comparison to the same period over the previous 2 years.

Brand Awareness/Recognition
UK
6 months to
21 Oct 2020
Same period 2019 Same period 2018
Rank 658 1032 1097
Rank change year-on-year +374 +65 +67
Permanent jobs citing Brand Awareness 22 49 77
As % of all permanent jobs advertised in the UK 0.045% 0.036% 0.047%
As % of the General category 0.12% 0.091% 0.11%
Number of salaries quoted 20 35 53
Median annual salary £55,000 £47,500 £40,000
Median salary % change year-on-year +15.79% +18.75% +10.34%
10th Percentile £35,200 £26,250 £22,700
90th Percentile £103,750 £93,750 £71,000
UK excluding London median annual salary £38,750 £30,000 £32,500
% change year-on-year +29.17% -7.69% -

Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 18,404 53,992 70,142
As % of all permanent IT jobs advertised in the UK 37.65% 39.42% 42.88%
Number of salaries quoted 14,672 40,606 53,776
Median annual salary £60,000 £55,000 £52,500
Median salary % change year-on-year +9.09% +4.76% +5.00%
10th Percentile £33,750 £31,000 £29,750
90th Percentile £100,000 £92,500 £87,500
UK excluding London median annual salary £48,711 £47,500 £45,000
% change year-on-year +2.55% +5.56% +2.27%

Brand Awareness
Job Vacancy Trend

Job postings citing Brand Awareness as a proportion of all IT jobs advertised.

Job vacancy trend for Brand Awareness in the UK

Brand Awareness
Salary Trend

3-month moving average salary quoted in jobs citing Brand Awareness.

Salary trend for Brand Awareness in the UK

Brand Awareness
Salary Histogram

Salary distribution for jobs citing Brand Awareness over the 6 months to 21 October 2020.

Salary histogram for Brand Awareness in the UK

Brand Awareness
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Brand Awareness within the UK over the 6 months to 21 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +350 21 £55,000 +15.79% 8
London +248 17 £55,000 +10.00% 6
UK excluding London +314 4 £38,750 +29.17% 2
South East +210 3 £42,500 -10.53% 2
South West +121 1 £35,000 +27.27%

For the 6 months to 21 October 2020, IT jobs citing Brand Awareness also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Brand Awareness.

1 21 (95.45%) Marketing
2 14 (63.64%) Blog
3 11 (50.00%) Social Media
4 10 (45.45%) SEO
4 10 (45.45%) Legal
5 9 (40.91%) Finance
5 9 (40.91%) Digital Marketing
5 9 (40.91%) Marketing Strategy
6 8 (36.36%) Thought Leadership
7 6 (27.27%) Pay per click
7 6 (27.27%) SaaS
7 6 (27.27%) Product Roadmap
7 6 (27.27%) Presales
8 5 (22.73%) Business Analysis
9 4 (18.18%) Degree
9 4 (18.18%) Social Media Management
9 4 (18.18%) Facebook
9 4 (18.18%) Twitter
9 4 (18.18%) Analytics
9 4 (18.18%) Analytical Skills
9 4 (18.18%) Instagram
9 4 (18.18%) YouTube
9 4 (18.18%) Content Strategy
10 3 (13.64%) Lead Generation
10 3 (13.64%) Content Marketing
10 3 (13.64%) Google
10 3 (13.64%) Brand Management
10 3 (13.64%) B2B
11 2 (9.09%) Windows
11 2 (9.09%) Retail

Brand Awareness
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (9.09%) CMS
Applications
1 1 (4.55%) Chatbot
1 1 (4.55%) Photoshop
Business Applications
1 1 (4.55%) Oracle CRM
Cloud Services
1 6 (27.27%) SaaS
2 2 (9.09%) Google Analytics
3 1 (4.55%) Office 365
3 1 (4.55%) Oracle CX
Communications & Networking
1 1 (4.55%) Firewall
Development Applications
1 1 (4.55%) Dreamweaver
1 1 (4.55%) JIRA
General
1 21 (95.45%) Marketing
2 10 (45.45%) Legal
3 9 (40.91%) Finance
4 2 (9.09%) Multimedia
4 2 (9.09%) Retail
5 1 (4.55%) Automotive
5 1 (4.55%) Manufacturing
5 1 (4.55%) Public Sector
5 1 (4.55%) Telecoms
Job Titles
1 7 (31.82%) Marketing Manager
2 6 (27.27%) Consultant
2 6 (27.27%) Presales Consultant
2 6 (27.27%) Senior Consultant
2 6 (27.27%) Senior Presales Consultant
2 6 (27.27%) Software Consultant
3 5 (22.73%) Digital Marketing Manager
4 4 (18.18%) Social Media Manager
5 1 (4.55%) Applications Engineer
5 1 (4.55%) CRM Manager
5 1 (4.55%) Digital Executive
5 1 (4.55%) Digital Marketing Executive
5 1 (4.55%) Marketing Executive
5 1 (4.55%) Online Marketing Executive
5 1 (4.55%) Online Marketing Manager
5 1 (4.55%) PPC Manager
5 1 (4.55%) Senior Digital Marketing Executive
5 1 (4.55%) Senior Marketing Executive
5 1 (4.55%) Senior Marketing Manager
5 1 (4.55%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (4.55%) Web Services
Miscellaneous
1 14 (63.64%) Blog
2 11 (50.00%) Social Media
3 4 (18.18%) Analytical Skills
4 2 (9.09%) Photography
4 2 (9.09%) Video Editing
5 1 (4.55%) Digital Media
5 1 (4.55%) FMCG
5 1 (4.55%) Podcast
5 1 (4.55%) Self-Motivation
Operating Systems
1 2 (9.09%) Windows
2 1 (4.55%) Linux
2 1 (4.55%) Red Hat Enterprise Linux
Processes & Methodologies
1 10 (45.45%) SEO
2 9 (40.91%) Digital Marketing
2 9 (40.91%) Marketing Strategy
3 8 (36.36%) Thought Leadership
4 6 (27.27%) Pay per click
4 6 (27.27%) Presales
4 6 (27.27%) Product Roadmap
5 5 (22.73%) Business Analysis
6 4 (18.18%) Analytics
6 4 (18.18%) Content Strategy
6 4 (18.18%) Social Media Management
7 3 (13.64%) B2B
7 3 (13.64%) Brand Management
7 3 (13.64%) Content Marketing
7 3 (13.64%) Lead Generation
8 2 (9.09%) Business Development
8 2 (9.09%) Copywriting
8 2 (9.09%) Online Marketing
8 2 (9.09%) Product Marketing
8 2 (9.09%) Social Listening
Programming Languages
1 1 (4.55%) Shell Script
Qualifications
1 4 (18.18%) Degree
2 1 (4.55%) ITIL Certification
Quality Assurance & Compliance
1 1 (4.55%) SLA
Systems Management
1 1 (4.55%) ITRS Geneos
Vendors
1 4 (18.18%) Facebook
1 4 (18.18%) Instagram
1 4 (18.18%) Twitter
1 4 (18.18%) YouTube
2 3 (13.64%) Google
3 1 (4.55%) Bloomberg
3 1 (4.55%) Caplin
3 1 (4.55%) Hootsuite
3 1 (4.55%) Kalahari
3 1 (4.55%) Microsoft
3 1 (4.55%) Oracle
3 1 (4.55%) Refinitiv
3 1 (4.55%) SAP