Period
to 16 November 2018

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 16 November 2018 with a comparison to the same period over the previous 2 years.

Brand Awareness/Recognition
UK
6 months to
16 Nov 2018
Same period 2017 Same period 2016
Rank 1070 1145 1134
Rank change year-on-year +75 -11 -57
Permanent jobs citing Brand Awareness 83 60 108
As % of all permanent IT jobs advertised in the UK 0.051% 0.033% 0.057%
As % of the General category 0.13% 0.076% 0.13%
Number of salaries quoted 55 44 83
UK median annual salary £40,000 £35,000 £38,500
Median salary % change year-on-year +14.29% -9.09% -9.41%
10th Percentile £23,500 £22,725 £22,800
90th Percentile £70,500 £100,000 £75,000
UK excluding London median annual salary £32,500 £32,500 £36,000
% change year-on-year - -9.72% +20.00%

Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 65,708 79,288 81,559
As % of all permanent IT jobs advertised in the UK 40.30% 43.99% 42.78%
Number of salaries quoted 50,721 57,849 66,374
UK median annual salary £53,671 £50,500 £50,000
Median salary % change year-on-year +6.28% +1.00% -
10th Percentile £30,000 £29,000 £28,750
90th Percentile £87,500 £85,000 £85,000
UK excluding London median annual salary £45,000 £45,000 £45,000

Brand Awareness
Job Vacancy Trend

Job postings citing Brand Awareness as a percentage of all IT jobs advertised.

Job vacancy trend for Brand Awareness in the UK

Brand Awareness
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Brand Awareness.

Salary trend for Brand Awareness in the UK

Brand Awareness
Salary Histogram

The salary distribution of IT jobs citing Brand Awareness over the 6 months to 16 November 2018.

Salary histogram for Brand Awareness in the UK

Brand Awareness
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Brand Awareness within the UK over the 6 months to 16 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +79 78 £40,000 +14.29% 24
UK excluding London +55 48 £32,500 - 7
London +46 32 £53,750 -17.31% 18
Midlands +33 15 £30,000 +17.65% 1
West Midlands +33 13 £30,000 +14.29% 1
East of England +35 12 £32,500 -
South East +34 11 £30,000 -70.00%
North of England +29 7 £45,000 +42.86% 2
Yorkshire +36 5 £45,000 +28.57% 1
East Midlands +5 2 £30,750 +20.59%
Scotland - 2 £30,750 -
North West +8 1 £40,000 +42.86% 1
South West +7 1 £20,500 -71.72% 3
North East -7 1 - -

For the 6 months to 16 November 2018, IT jobs citing Brand Awareness also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Brand Awareness.

1 60 (72.29%) Marketing
2 31 (37.35%) Social Media
3 27 (32.53%) Digital Marketing
4 23 (27.71%) Marketing Strategy
4 23 (27.71%) Analytics
5 21 (25.30%) Google
5 21 (25.30%) B2B
6 20 (24.10%) B2B Marketing
7 18 (21.69%) Degree
8 17 (20.48%) Telecoms
9 15 (18.07%) E-Commerce
9 15 (18.07%) Google Analytics
10 14 (16.87%) CMS
10 14 (16.87%) Lead Generation
11 12 (14.46%) CRM
12 11 (13.25%) Microsoft
12 11 (13.25%) SEO
12 11 (13.25%) Business Development
12 11 (13.25%) Marketing Automation
13 10 (12.05%) Blog
14 9 (10.84%) Content Management
14 9 (10.84%) Campaign Management
15 8 (9.64%) Facebook
15 8 (9.64%) Twitter
15 8 (9.64%) Analytical Skills
15 8 (9.64%) Retail
15 8 (9.64%) Product Marketing
16 7 (8.43%) Test Automation
16 7 (8.43%) Advertising
16 7 (8.43%) Line Management

Brand Awareness
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (16.87%) CMS
2 1 (1.20%) EPiServer
2 1 (1.20%) WordPress
Applications
1 4 (4.82%) Photoshop
2 3 (3.61%) Microsoft Office
2 3 (3.61%) Microsoft PowerPoint
3 2 (2.41%) Adobe Illustrator
3 2 (2.41%) Microsoft Excel
4 1 (1.20%) Adobe Premiere
4 1 (1.20%) InDesign
Cloud Services
1 15 (18.07%) Google Analytics
2 7 (8.43%) AdWords
3 3 (3.61%) SaaS
4 2 (2.41%) Office 365
5 1 (1.20%) Adobe Analytics
5 1 (1.20%) GitHub
5 1 (1.20%) SurveyMonkey
Communications & Networking
1 3 (3.61%) Internet
2 2 (2.41%) Network Security
3 1 (1.20%) Broadband
3 1 (1.20%) Firewall
3 1 (1.20%) SMS
Database & Business Intelligence
1 1 (1.20%) SQL Server
Development Applications
1 3 (3.61%) Protractor
1 3 (3.61%) Selenium
1 3 (3.61%) WebDriver
2 1 (1.20%) Dreamweaver
2 1 (1.20%) NUnit
2 1 (1.20%) QADirector
General
1 60 (72.29%) Marketing
2 17 (20.48%) Telecoms
3 8 (9.64%) Retail
4 7 (8.43%) Advertising
5 6 (7.23%) Finance
6 4 (4.82%) Legal
7 2 (2.41%) French Language
7 2 (2.41%) German Language
7 2 (2.41%) Publishing
8 1 (1.20%) Automotive
8 1 (1.20%) Billing
Job Titles
1 20 (24.10%) Marketing Manager
2 9 (10.84%) Product Manager
3 7 (8.43%) E-Commerce Manager
3 7 (8.43%) Marketing Executive
4 6 (7.23%) E-Commerce Product Manager
5 5 (6.02%) Coordinator
5 5 (6.02%) Marketing Director
5 5 (6.02%) Resource Coordinator
5 5 (6.02%) Social Media Manager
6 4 (4.82%) Digital Executive
6 4 (4.82%) Digital Marketing Executive
6 4 (4.82%) Sales Executive
7 3 (3.61%) Automation Engineer
7 3 (3.61%) Consultant
7 3 (3.61%) Cybersecurity Specialist
7 3 (3.61%) Product Marketing Manager
7 3 (3.61%) QA Automation Engineer
7 3 (3.61%) Security Specialist
7 3 (3.61%) Social Media Executive
7 3 (3.61%) Web Engineer
Libraries, Frameworks & Software Standards
1 4 (4.82%) HTML
2 3 (3.61%) HTML5
3 2 (2.41%) CSS
4 1 (1.20%) .NET
4 1 (1.20%) Android SDK
4 1 (1.20%) CSS3
4 1 (1.20%) iOS SDK
Miscellaneous
1 31 (37.35%) Social Media
2 10 (12.05%) Blog
3 8 (9.64%) Analytical Skills
4 6 (7.23%) Enterprise Software
5 5 (6.02%) Self-Motivation
5 5 (6.02%) Tandem
5 5 (6.02%) User Experience
6 3 (3.61%) Digital Media
6 3 (3.61%) Mobile App
7 2 (2.41%) Cyberattack
7 2 (2.41%) Fintech
7 2 (2.41%) Graphic Design
7 2 (2.41%) Virtual Team
8 1 (1.20%) Analytical Mindset
8 1 (1.20%) Augmented Reality
8 1 (1.20%) LIMS
8 1 (1.20%) NHS
8 1 (1.20%) Photography
8 1 (1.20%) Social Network
8 1 (1.20%) Wiki
Operating Systems
1 5 (6.02%) Windows
2 3 (3.61%) Windows 10
3 1 (1.20%) Android
3 1 (1.20%) Apple iOS
Processes & Methodologies
1 27 (32.53%) Digital Marketing
2 23 (27.71%) Analytics
2 23 (27.71%) Marketing Strategy
3 21 (25.30%) B2B
4 20 (24.10%) B2B Marketing
5 15 (18.07%) E-Commerce
6 14 (16.87%) Lead Generation
7 12 (14.46%) CRM
8 11 (13.25%) Business Development
8 11 (13.25%) Marketing Automation
8 11 (13.25%) SEO
9 9 (10.84%) Campaign Management
9 9 (10.84%) Content Management
10 8 (9.64%) Product Marketing
11 7 (8.43%) Cybersecurity
11 7 (8.43%) Demand Generation
11 7 (8.43%) Line Management
11 7 (8.43%) Test Automation
12 6 (7.23%) Content Marketing
12 6 (7.23%) Multichannel Marketing
Programming Languages
1 4 (4.82%) Java
1 4 (4.82%) JavaScript
2 3 (3.61%) Ruby
3 1 (1.20%) Apple Swift
3 1 (1.20%) C#
3 1 (1.20%) Objective-C
3 1 (1.20%) PHP
Qualifications
1 18 (21.69%) Degree
2 1 (1.20%) CCNP
2 1 (1.20%) Cisco Certification
2 1 (1.20%) CWNA
2 1 (1.20%) JNCIP
Quality Assurance & Compliance
1 4 (4.82%) QA
System Software
1 1 (1.20%) Docker
Systems Management
1 1 (1.20%) Terraform
Vendors
1 21 (25.30%) Google
2 11 (13.25%) Microsoft
3 8 (9.64%) Facebook
3 8 (9.64%) Twitter
4 4 (4.82%) HubSpot
4 4 (4.82%) Salesforce.com
5 3 (3.61%) Adobe
6 1 (1.20%) DoubleClick
6 1 (1.20%) Hootsuite
6 1 (1.20%) Marin