Period
to 16 January 2021

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 16 January 2021 with a comparison to the same period over the previous 2 years.

Brand Awareness/Recognition
UK
6 months to
16 Jan 2021
Same period 2020 Same period 2019
Rank 695 977 1060
Rank change year-on-year +282 +83 +84
Permanent jobs citing Brand Awareness 55 63 66
As % of all permanent jobs advertised in the UK 0.088% 0.050% 0.044%
As % of the General category 0.23% 0.13% 0.11%
Number of salaries quoted 49 57 34
Median annual salary £58,000 £65,000 £40,000
Median salary % change year-on-year -10.77% +62.50% +3.23%
10th Percentile £34,100 £27,500 £27,950
90th Percentile £100,000 £115,000 £66,750
UK excluding London median annual salary £31,000 £46,000 £30,000
% change year-on-year -32.61% +53.33% -7.69%

Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 23,657 50,316 62,552
As % of all permanent IT jobs advertised in the UK 38.00% 39.89% 41.40%
Number of salaries quoted 18,385 38,469 48,307
Median annual salary £60,000 £55,000 £55,000
Median salary % change year-on-year +9.09% - +10.00%
10th Percentile £32,750 £31,250 £30,500
90th Percentile £96,250 £95,000 £90,000
UK excluding London median annual salary £48,500 £47,500 £45,000
% change year-on-year +2.11% +5.56% -

Brand Awareness
Job Vacancy Trend

Job postings citing Brand Awareness as a proportion of all IT jobs advertised.

Job vacancy trend for Brand Awareness in the UK

Brand Awareness
Salary Trend

3-month moving average salary quoted in jobs citing Brand Awareness.

Salary trend for Brand Awareness in the UK

Brand Awareness
Salary Histogram

Salary distribution for jobs citing Brand Awareness over the 6 months to 16 January 2021.

Salary histogram for Brand Awareness in the UK

Brand Awareness
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Brand Awareness within the UK over the 6 months to 16 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +276 52 £58,000 -10.77% 7
London +198 46 £60,250 -10.74% 2
UK excluding London +217 6 £31,000 -32.61% 5
South East +166 3 £33,000 -45.00%
North of England +94 2 £25,000 -
North West +85 2 £25,000 -
South West +81 1 £35,000 +27.27% 3
Work from Home -60 1 £70,000 +3.70%

For the 6 months to 16 January 2021, IT jobs citing Brand Awareness also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Brand Awareness.

1 29 (52.73%) Marketing
2 24 (43.64%) E-Commerce
3 23 (41.82%) Agile Software Development
4 21 (38.18%) Pair Programming
5 18 (32.73%) Python
5 18 (32.73%) GraphQL
6 16 (29.09%) QA
6 16 (29.09%) Blog
6 16 (29.09%) RESTful
7 14 (25.45%) Social Media
7 14 (25.45%) Marketing Strategy
7 14 (25.45%) Docker
8 12 (21.82%) GitLab
8 12 (21.82%) Protractor
8 12 (21.82%) WebdriverIO
8 12 (21.82%) Nightwatchjs
8 12 (21.82%) TestCafe
8 12 (21.82%) Cypress.io
8 12 (21.82%) B2B
8 12 (21.82%) Legal
9 11 (20.00%) SEO
9 11 (20.00%) Digital Marketing
9 11 (20.00%) User Experience
10 9 (16.36%) Analytics
10 9 (16.36%) Thought Leadership
10 9 (16.36%) HTML
11 8 (14.55%) Finance
11 8 (14.55%) Degree
12 7 (12.73%) Pay per click
12 7 (12.73%) Product Roadmap

Brand Awareness
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (7.27%) CMS
2 3 (5.45%) SAS
3 2 (3.64%) WordPress
Applications
1 3 (5.45%) SPSS
2 2 (3.64%) Adobe Creative Suite
2 2 (3.64%) Adobe Illustrator
2 2 (3.64%) Photoshop
3 1 (1.82%) Chatbot
Cloud Services
1 6 (10.91%) SaaS
2 2 (3.64%) Google Analytics
Communications & Networking
1 1 (1.82%) Firewall
Database & Business Intelligence
1 3 (5.45%) Big Data
Development Applications
1 12 (21.82%) Cypress.io
1 12 (21.82%) GitLab
1 12 (21.82%) Protractor
1 12 (21.82%) TestCafe
2 2 (3.64%) Selenium
2 2 (3.64%) SpecFlow
2 2 (3.64%) WebDriver
3 1 (1.82%) JIRA
General
1 29 (52.73%) Marketing
2 12 (21.82%) Legal
3 8 (14.55%) Finance
4 3 (5.45%) Advertising
5 2 (3.64%) Games
5 2 (3.64%) Multimedia
5 2 (3.64%) Retail
6 1 (1.82%) Automotive
6 1 (1.82%) Electronics
6 1 (1.82%) Manufacturing
6 1 (1.82%) Public Sector
6 1 (1.82%) Publishing
6 1 (1.82%) Telecoms
Job Titles
1 15 (27.27%) Quality Engineer
2 9 (16.36%) Marketing Manager
3 7 (12.73%) Consultant
3 7 (12.73%) Developer
3 7 (12.73%) Presales Consultant
3 7 (12.73%) Senior Consultant
3 7 (12.73%) Senior Presales Consultant
3 7 (12.73%) Software Consultant
4 6 (10.91%) Digital Marketing Manager
5 5 (9.09%) Automation Engineer
5 5 (9.09%) Customer Engineer
5 5 (9.09%) Designer
5 5 (9.09%) Front End Developer (Client-Side Developer)
5 5 (9.09%) Lead Developer
5 5 (9.09%) Senior Quality Engineer
6 4 (7.27%) Senior Manager
6 4 (7.27%) Social Media Manager
7 3 (5.45%) Insight Manager
7 3 (5.45%) Web Designer
8 1 (1.82%) Team Leader
Libraries, Frameworks & Software Standards
1 18 (32.73%) GraphQL
2 16 (29.09%) RESTful
3 12 (21.82%) Nightwatchjs
3 12 (21.82%) WebdriverIO
4 9 (16.36%) HTML
5 5 (9.09%) AngularJS
5 5 (9.09%) React
5 5 (9.09%) Svelte
5 5 (9.09%) Vue.js
6 4 (7.27%) CSS
7 1 (1.82%) .NET
7 1 (1.82%) Jest
7 1 (1.82%) React Native
7 1 (1.82%) Web Services
Miscellaneous
1 16 (29.09%) Blog
2 14 (25.45%) Social Media
3 11 (20.00%) User Experience
4 4 (7.27%) Analytical Skills
5 3 (5.45%) FMCG
6 2 (3.64%) Photography
6 2 (3.64%) Video Editing
7 1 (1.82%) Algorithms
7 1 (1.82%) Digital Media
7 1 (1.82%) Life Science
7 1 (1.82%) Mobile App
7 1 (1.82%) Online Gambling
7 1 (1.82%) Podcast
7 1 (1.82%) Self-Motivation
Operating Systems
1 1 (1.82%) Android
1 1 (1.82%) Apple iOS
1 1 (1.82%) Linux
1 1 (1.82%) Red Hat Enterprise Linux
1 1 (1.82%) Windows
Processes & Methodologies
1 24 (43.64%) E-Commerce
2 23 (41.82%) Agile Software Development
3 21 (38.18%) Pair Programming
4 14 (25.45%) Marketing Strategy
5 12 (21.82%) B2B
6 11 (20.00%) Digital Marketing
6 11 (20.00%) SEO
7 9 (16.36%) Analytics
7 9 (16.36%) Thought Leadership
8 7 (12.73%) Pay per click
8 7 (12.73%) Presales
8 7 (12.73%) Product Roadmap
9 6 (10.91%) API Testing
9 6 (10.91%) B2C
9 6 (10.91%) Business Analysis
10 5 (9.09%) Content Strategy
10 5 (9.09%) Front End Development
10 5 (9.09%) Social Media Management
10 5 (9.09%) Unit Testing
10 5 (9.09%) Web Development
Programming Languages
1 18 (32.73%) Python
2 6 (10.91%) JavaScript
3 3 (5.45%) C#
3 3 (5.45%) R
3 3 (5.45%) SQL
4 1 (1.82%) Shell Script
4 1 (1.82%) TypeScript
Qualifications
1 8 (14.55%) Degree
2 1 (1.82%) ITIL Certification
Quality Assurance & Compliance
1 16 (29.09%) QA
2 1 (1.82%) SLA
System Software
1 14 (25.45%) Docker
Systems Management
1 1 (1.82%) ITRS Geneos
Vendors
1 6 (10.91%) Google
2 4 (7.27%) Facebook
2 4 (7.27%) Instagram
2 4 (7.27%) Twitter
2 4 (7.27%) YouTube
3 3 (5.45%) App Annie
4 2 (3.64%) Adobe
5 1 (1.82%) Bloomberg
5 1 (1.82%) Caplin
5 1 (1.82%) Hootsuite
5 1 (1.82%) HubSpot
5 1 (1.82%) Kalahari
5 1 (1.82%) Refinitiv
5 1 (1.82%) Salesforce.com