Period
to 22 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Customer Insight skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Insight over the 6 months to 22 January 2018 with a comparison to the same period in the previous 2 years.

Customer Insight
UK > Scotland
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 216 178 227
Rank change year-on-year -38 +49 +12
Permanent jobs citing Customer Insight 11 13 11
As % of all permanent IT jobs advertised in Scotland 0.20% 0.28% 0.18%
As % of the Processes & Methodologies category 0.22% 0.31% 0.20%
Number of salaries quoted 10 10 10
Scotland median annual salary £50,000 £47,500 £75,000
Median salary % change year-on-year +5.26% -36.67% +36.36%
UK median annual salary £52,500 £47,500 £50,000
% change year-on-year +10.53% -5.00% -

Customer Insight is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process or methodology skills.

All Process and Methodology Skills
Scotland
Permanent vacancies with a requirement for process or methodology skills 5,043 4,202 5,585
As % of all permanent IT jobs advertised in Scotland 91.24% 91.31% 90.61%
Number of salaries quoted 3,317 2,658 3,552
Scotland median annual salary £45,000 £44,625 £42,500
Median salary % change year-on-year +0.84% +5.00% -
10th Percentile £28,500 £29,000 £28,250
90th Percentile £66,250 £65,000 £65,000
UK median annual salary £50,000 £48,750 £47,500
% change year-on-year +2.56% +2.63% +5.56%

Customer Insight
Job Vacancy Trend in Scotland

Job postings citing Customer Insight as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Customer Insight in Scotland

Customer Insight
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Insight in Scotland.

Salary trend for Customer Insight in Scotland

Customer Insight
Salary Histogram in Scotland

The salary distribution of IT jobs citing Customer Insight in Scotland over the 6 months to 22 January 2018.

Salary histogram for Customer Insight in Scotland

Customer Insight
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Insight within the Scotland region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -20 10 £50,000 +5.26% 1
Glasgow - 1 £56,500 -
Customer Insight
UK

For the 6 months to 22 January 2018, IT jobs citing Customer Insight also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Customer Insight.

1 9 (81.82%) SQL
1 9 (81.82%) QlikView
1 9 (81.82%) Visualisation
2 8 (72.73%) Credit Risk
2 8 (72.73%) Business Intelligence
2 8 (72.73%) Tableau
3 6 (54.55%) Finance
3 6 (54.55%) SAS
3 6 (54.55%) Data Analysis
4 5 (45.45%) Banking
4 5 (45.45%) Base SAS
4 5 (45.45%) SAS Enterprise Guide
4 5 (45.45%) Data Modelling
4 5 (45.45%) ETL
4 5 (45.45%) Oracle
4 5 (45.45%) Analytics
4 5 (45.45%) Power BI
5 4 (36.36%) Analytical Skills
5 4 (36.36%) Big Data
6 3 (27.27%) Facebook
6 3 (27.27%) Twitter
6 3 (27.27%) Dashboard Development
6 3 (27.27%) Digital Analytics
6 3 (27.27%) Apple
6 3 (27.27%) Web Analytics
6 3 (27.27%) Marketing
7 1 (9.09%) Business Analysis
7 1 (9.09%) Stakeholder Management
7 1 (9.09%) Team Foundation Server
7 1 (9.09%) Hadoop

Customer Insight
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (54.55%) SAS
2 1 (9.09%) Apache Spark
2 1 (9.09%) Elasticsearch
Applications
1 1 (9.09%) Microsoft Office
1 1 (9.09%) MS Visio
Database & Business Intelligence
1 9 (81.82%) QlikView
2 5 (45.45%) Base SAS
2 5 (45.45%) Power BI
2 5 (45.45%) SAS Enterprise Guide
3 4 (36.36%) Big Data
4 1 (9.09%) Apache Cassandra
4 1 (9.09%) Apache Hive
4 1 (9.09%) Hadoop
4 1 (9.09%) HBase
Development Applications
1 1 (9.09%) Team Foundation Server
General
1 6 (54.55%) Finance
2 5 (45.45%) Banking
3 3 (27.27%) Marketing
Job Titles
1 5 (45.45%) Analyst
1 5 (45.45%) Data Analyst
1 5 (45.45%) SAS Analyst
1 5 (45.45%) SAS Data Analyst
1 5 (45.45%) Senior Analyst
1 5 (45.45%) Senior Data Analyst
1 5 (45.45%) Senior SAS Analyst
2 3 (27.27%) Consultant
2 3 (27.27%) QlikView Consultant
3 1 (9.09%) Customer Insight Manager
3 1 (9.09%) Data Scientist
3 1 (9.09%) Insight Manager
Libraries, Frameworks & Software Standards
1 1 (9.09%) Kafka
Miscellaneous
1 8 (72.73%) Credit Risk
2 4 (36.36%) Analytical Skills
Processes & Methodologies
1 9 (81.82%) Visualisation
2 8 (72.73%) Business Intelligence
3 6 (54.55%) Data Analysis
4 5 (45.45%) Analytics
4 5 (45.45%) Data Modelling
4 5 (45.45%) ETL
5 3 (27.27%) Dashboard Development
5 3 (27.27%) Digital Analytics
5 3 (27.27%) Web Analytics
6 1 (9.09%) Actionable Insight
6 1 (9.09%) Agile Software Development
6 1 (9.09%) Business Analysis
6 1 (9.09%) CRM
6 1 (9.09%) Customer Intelligence
6 1 (9.09%) Data Visualisation
6 1 (9.09%) Line Management
6 1 (9.09%) Predictive Analysis
6 1 (9.09%) Stakeholder Engagement
6 1 (9.09%) Stakeholder Management
Programming Languages
1 9 (81.82%) SQL
Quality Assurance & Compliance
1 1 (9.09%) Data Quality
Vendors
1 8 (72.73%) Tableau
2 5 (45.45%) Oracle
3 3 (27.27%) Apple
3 3 (27.27%) Facebook
3 3 (27.27%) Twitter
4 1 (9.09%) Microsoft