Customer Insight Jobs

Customer Insight
UK

The table below provides summary statistics for permanent job vacancies requiring Customer Insight skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Customer Insight over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 608 609 418
Rank change year-on-year +1 -191 +240
Permanent jobs citing Customer Insight 94 313 731
As % of all permanent jobs advertised in the UK 0.17% 0.30% 0.76%
As % of the Processes & Methodologies category 0.18% 0.36% 0.80%
Number of salaries quoted 49 80 114
10th Percentile £44,750 £40,666 £37,879
25th Percentile £46,250 £44,598 £45,000
Median annual salary (50th Percentile) £52,500 £61,305 £60,000
Median % change year-on-year -14.36% +2.18% +14.29%
75th Percentile £82,500 £81,250 £77,500
90th Percentile £108,000 £115,000 £84,717
UK excluding London median annual salary £63,750 £55,000 £46,250
% change year-on-year +15.91% +18.92% -8.74%

All Process and Methodology Skills
UK

Customer Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 52,256 87,133 91,481
As % of all permanent jobs advertised in the UK 93.58% 84.04% 95.51%
Number of salaries quoted 25,854 60,896 54,581
10th Percentile £28,822 £29,250 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,000 £55,000 £60,899
Median % change year-on-year +3.64% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,564 £50,000 £55,000
% change year-on-year +3.13% -9.09% +4.76%

Customer Insight
Job Vacancy Trend

Job postings citing Customer Insight as a proportion of all IT jobs advertised.

Job vacancy trend for Customer Insight in the UK

Customer Insight
Salary Trend

3-month moving average salary quoted in jobs citing Customer Insight.

Salary trend for Customer Insight in the UK

Customer Insight
Salary Histogram

Salary distribution for jobs citing Customer Insight over the 6 months to 31 May 2025.

Salary histogram for Customer Insight in the UK

Customer Insight
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Insight within the UK over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -26 79 £47,500 -20.83% 244
London -2 45 £47,500 -34.48% 168
UK excluding London +81 35 £63,750 +15.91% 84
Work from Home +88 30 £82,500 +50.00% 134
North of England +34 16 £58,750 +6.82% 22
North West +6 14 - - 13
Midlands +63 7 £52,500 -19.23% 21
South East -5 6 - - 9
West Midlands +52 5 £51,250 -21.15% 13
Scotland +122 3 £80,000 - 2
South West +108 2 - - 13
East Midlands - 2 £63,750 - 8
Yorkshire +47 1 £35,000 -46.15% 7
Northern Ireland +42 1 £70,000 +40.00% 6
North East - 1 £82,500 - 2

Customer Insight
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (4.26%) IBM Domino
2 1 (1.06%) CMS
Applications
1 19 (20.21%) Microsoft Excel
2 4 (4.26%) Microsoft PowerPoint
3 2 (2.13%) Adobe XD
3 2 (2.13%) Sketch
4 1 (1.06%) Chatbot
Business Applications
1 8 (8.51%) Dynamics CRM
2 1 (1.06%) NetSuite
2 1 (1.06%) Shopify
Cloud Services
1 17 (18.09%) AWS
2 14 (14.89%) Snowflake
3 10 (10.64%) Dynamics 365
4 9 (9.57%) Azure
5 8 (8.51%) Figma
5 8 (8.51%) Google Analytics
6 6 (6.38%) Power Platform
6 6 (6.38%) SaaS
7 3 (3.19%) Microsoft 365
8 2 (2.13%) IaaS
8 2 (2.13%) PaaS
8 2 (2.13%) PowerApps
9 1 (1.06%) Amazon S3
9 1 (1.06%) AWS Lambda
9 1 (1.06%) Azure Logic Apps
9 1 (1.06%) dbt
9 1 (1.06%) Power Automate
9 1 (1.06%) Serverless
9 1 (1.06%) Stitch
Communications & Networking
1 1 (1.06%) Broadband
1 1 (1.06%) Unified Communications
1 1 (1.06%) Wi-Fi
Database & Business Intelligence
1 14 (14.89%) Big Data
1 14 (14.89%) GIS
2 6 (6.38%) Mixpanel
3 3 (3.19%) SQL Server
4 2 (2.13%) BigQuery
4 2 (2.13%) Looker
4 2 (2.13%) Power BI
4 2 (2.13%) SQL Server Reporting Services
4 2 (2.13%) Tableau
5 1 (1.06%) Amazon Athena
5 1 (1.06%) Amazon Redshift
5 1 (1.06%) Data Lake
5 1 (1.06%) Data Warehouse
5 1 (1.06%) Parquet
5 1 (1.06%) Power Query
5 1 (1.06%) Snowflake Schema
Development Applications
1 1 (1.06%) JIRA
General
1 41 (43.62%) Analytical Skills
2 38 (40.43%) Social Skills
3 34 (36.17%) Marketing
4 21 (22.34%) Finance
5 10 (10.64%) Inclusion and Diversity
6 9 (9.57%) Presentation Skills
7 8 (8.51%) Advertising
8 7 (7.45%) Law
9 5 (5.32%) Games
10 4 (4.26%) Pharmaceutical
10 4 (4.26%) Retail
10 4 (4.26%) Telecoms
11 3 (3.19%) Health Technology
12 2 (2.13%) Brand Awareness
12 2 (2.13%) Legal
12 2 (2.13%) Organisational Skills
12 2 (2.13%) Public Sector
13 1 (1.06%) Electronics
13 1 (1.06%) Front Office
13 1 (1.06%) Manufacturing
Job Titles
1 18 (19.15%) Consultant
2 14 (14.89%) Analytics Consultant
2 14 (14.89%) GIS Consultant
2 14 (14.89%) Spatial Consultant
3 9 (9.57%) Product Manager
4 8 (8.51%) Senior
4 8 (8.51%) User Researcher
5 7 (7.45%) Marketing Manager
6 5 (5.32%) Analyst
6 5 (5.32%) Designer
6 5 (5.32%) Lead
6 5 (5.32%) Product Marketing Manager
6 5 (5.32%) Product Owner
6 5 (5.32%) Sales Manager
7 4 (4.26%) Developer
7 4 (4.26%) Sales Director
7 4 (4.26%) Technical Director
7 4 (4.26%) Technical Sales Director
7 4 (4.26%) Technical Sales Manager
7 4 (4.26%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 7 (7.45%) .NET
2 3 (3.19%) CSS
2 3 (3.19%) HTML
3 2 (2.13%) .NET Framework
3 2 (2.13%) EDI
3 2 (2.13%) React
4 1 (1.06%) ASP.NET Web API
4 1 (1.06%) Entity Framework
4 1 (1.06%) JSON
4 1 (1.06%) Microsoft Enterprise Library
4 1 (1.06%) Next.js
4 1 (1.06%) WCF
4 1 (1.06%) XML
Miscellaneous
1 10 (10.64%) Product Ownership
2 5 (5.32%) NHS
3 4 (4.26%) Data Protection Act
3 4 (4.26%) Digital Media
3 4 (4.26%) Reinsurance
4 2 (2.13%) Data Centre
4 2 (2.13%) Hackathon
4 2 (2.13%) Mobile App
4 2 (2.13%) Self-Motivation
4 2 (2.13%) Social Media
4 2 (2.13%) Virtual Team
5 1 (1.06%) Analogue Electronics
5 1 (1.06%) Podcast
5 1 (1.06%) Renewable Energy
5 1 (1.06%) Taxonomies
Operating Systems
1 2 (2.13%) Android
1 2 (2.13%) Apple iOS
Processes & Methodologies
1 43 (45.74%) Analytics
2 36 (38.30%) Decision-Making
3 34 (36.17%) Agile
4 28 (29.79%) Customer Experience
5 22 (23.40%) Problem-Solving
5 22 (23.40%) User Experience
6 20 (21.28%) Product Strategy
7 18 (19.15%) Business Intelligence
7 18 (19.15%) Strategic Thinking
8 16 (17.02%) ETL
8 16 (17.02%) Roadmaps
8 16 (17.02%) User Research
8 16 (17.02%) Visualisation
9 15 (15.96%) Actionable Insight
9 15 (15.96%) Performance Analysis
9 15 (15.96%) Predictive Modelling
9 15 (15.96%) User-Centered Design (UCD)
10 14 (14.89%) Spatial Analysis
11 13 (13.83%) Creative Thinking
11 13 (13.83%) Customer Engagement
Programming Languages
1 20 (21.28%) SQL
2 16 (17.02%) Python
3 8 (8.51%) JavaScript
4 7 (7.45%) C#
5 3 (3.19%) TypeScript
6 1 (1.06%) VBA
Qualifications
1 26 (27.66%) Degree
2 6 (6.38%) BPSS Clearance
3 5 (5.32%) Master's Degree
4 3 (3.19%) Microsoft Certification
4 3 (3.19%) TOGAF Certification
5 2 (2.13%) AWS Certification
5 2 (2.13%) Azure Certification
Quality Assurance & Compliance
1 12 (12.77%) Accessibility
2 5 (5.32%) QA
Vendors
1 25 (26.60%) Microsoft
2 14 (14.89%) Alteryx
3 8 (8.51%) Google
3 8 (8.51%) Mercator
4 5 (5.32%) Hotjar
5 2 (2.13%) Adobe
5 2 (2.13%) Amplitude
6 1 (1.06%) Ahrefs
6 1 (1.06%) HubSpot
6 1 (1.06%) Salesforce
6 1 (1.06%) SAP
6 1 (1.06%) Sun