The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Direct Marketing
England / South West
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 219 234 249
Rank change year-on-year +15 +15  
Permanent jobs citing Direct Marketing 15 9 3
As % of all permanent IT jobs advertised in the South West 0.28% 0.17% 0.050%
As % of the Processes & Methodologies category 0.31% 0.19% 0.058%
Number of salaries quoted 15 6 3
Median salary £40,000 £28,500 £45,000
Median salary % change year-on-year +40.35% -36.66%  
90% offered a salary of more than £27,500 £28,500 £37,000
10% offered a salary of more than £50,000 £56,250 £65,000
UK excluding London median salary £35,000 £38,750 £35,000
% change year-on-year -9.67% +10.71%  

Direct Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for process and methodology skills.

Process & Methodology Skills
South West
Permanent job vacancies with a requirement for process and methodology skills 4784 4629 5203
As % of all permanent IT job vacancies advertised in the South West 90.28% 88.34% 86.89%
Number of salaries quoted 3945 3890 4351
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Direct Marketing
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Direct Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Direct Marketing in the South West

Direct Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing in the South West.

Salary trend for Direct Marketing in the South West

Direct Marketing
Salary Histogram in the South West

The salary distribution of IT jobs citing Direct Marketing in the South West over the 3 months to 22 June 2017.

Salary histogram for Direct Marketing in the South West

Direct Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire - 9 £40,000 -
Wiltshire - 4 £40,000 -
Dorset -5 1 £27,500 -3.50%
Bristol -19 1 £52,500 -6.66% 1
Direct Marketing
England

For the 6 months to 22 June 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Direct Marketing.

1 19 (100.00%) Marketing
2 14 (73.68%) SQL
3 10 (52.63%) Microsoft Excel
4 9 (47.37%) SQL Server
5 8 (42.11%) MySQL
5 8 (42.11%) FastStats
6 6 (31.58%) QlikView
6 6 (31.58%) Oracle
6 6 (31.58%) SAS
6 6 (31.58%) SPSS
6 6 (31.58%) Qlik Sense
6 6 (31.58%) FastStats PeopleStage
6 6 (31.58%) Apteco
6 6 (31.58%) Marketing Automation
6 6 (31.58%) Outbound Marketing
7 4 (21.05%) Single Customer View
7 4 (21.05%) CHAID
7 4 (21.05%) E-Commerce
8 3 (15.79%) Data Management
8 3 (15.79%) Data Warehouse
9 2 (10.53%) R
9 2 (10.53%) Pure360
9 2 (10.53%) Analytical Skills
9 2 (10.53%) Market Research
9 2 (10.53%) Silverpop
9 2 (10.53%) CRM
9 2 (10.53%) ODBC
9 2 (10.53%) Perl
9 2 (10.53%) Internet
9 2 (10.53%) GIS

Direct Marketing
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (31.58%) SAS
2 1 (5.26%) CMS
Applications
1 10 (52.63%) Microsoft Excel
2 6 (31.58%) SPSS
3 2 (10.53%) Microsoft PowerPoint
3 2 (10.53%) Spreadsheet
4 1 (5.26%) Adobe Creative Suite
Business Applications
1 8 (42.11%) FastStats
2 6 (31.58%) FastStats PeopleStage
3 1 (5.26%) Magento
Cloud Services
1 2 (10.53%) Pure360
1 2 (10.53%) Silverpop
Communications & Networking
1 2 (10.53%) Internet
Database & Business Intelligence
1 9 (47.37%) SQL Server
2 8 (42.11%) MySQL
3 6 (31.58%) Qlik Sense
3 6 (31.58%) QlikView
4 3 (15.79%) Data Warehouse
5 2 (10.53%) GIS
6 1 (5.26%) SQL Server 2005
6 1 (5.26%) SQL Server 2008
6 1 (5.26%) SQL Server 2012
6 1 (5.26%) SQL Server 2016
6 1 (5.26%) SQL Server Integration Services
Development Applications
1 1 (5.26%) Subversion
1 1 (5.26%) Team Foundation Server
General
1 19 (100.00%) Marketing
2 1 (5.26%) Advertising
2 1 (5.26%) Finance
Job Titles
1 6 (31.58%) Analyst
1 6 (31.58%) Developer
2 4 (21.05%) Data Analyst
2 4 (21.05%) SQL Developer
3 3 (15.79%) Business Analyst
3 3 (15.79%) Data Insight Analyst
3 3 (15.79%) Insight Analyst
3 3 (15.79%) Insight Data Analyst
4 2 (10.53%) Database Developer
4 2 (10.53%) Database Manager
4 2 (10.53%) Digital Business Analyst
4 2 (10.53%) SAS Analyst
4 2 (10.53%) SAS Data Analyst
4 2 (10.53%) Senior Database Developer
4 2 (10.53%) Senior Developer
4 2 (10.53%) Senior Manager
4 2 (10.53%) SPSS Analyst
4 2 (10.53%) SPSS Data Analyst
5 1 (5.26%) Marketing Analyst
5 1 (5.26%) SAS Marketing Analyst
Libraries, Frameworks & Software Standards
1 2 (10.53%) ODBC
2 1 (5.26%) CSS
2 1 (5.26%) HTML
2 1 (5.26%) jQuery
Miscellaneous
1 2 (10.53%) Analytical Skills
1 2 (10.53%) FMCG
2 1 (5.26%) User Experience
Processes & Methodologies
1 6 (31.58%) Marketing Automation
1 6 (31.58%) Outbound Marketing
2 4 (21.05%) CHAID
2 4 (21.05%) E-Commerce
2 4 (21.05%) Single Customer View
3 3 (15.79%) Data Management
4 2 (10.53%) Business Development
4 2 (10.53%) CRM
4 2 (10.53%) Market Research
5 1 (5.26%) Analytics
5 1 (5.26%) Capacity Planning
5 1 (5.26%) Data-Driven Marketing
5 1 (5.26%) Disaster Recovery
5 1 (5.26%) Mentoring
5 1 (5.26%) Performance Tuning
5 1 (5.26%) PRINCE2
5 1 (5.26%) Responsive Web Design
5 1 (5.26%) SEO
Programming Languages
1 14 (73.68%) SQL
2 2 (10.53%) Perl
2 2 (10.53%) R
3 1 (5.26%) JavaScript
3 1 (5.26%) PHP
3 1 (5.26%) T-SQL
Qualifications
1 1 (5.26%) SC Cleared
1 1 (5.26%) Security Cleared
Quality Assurance & Compliance
1 1 (5.26%) QA
Vendors
1 6 (31.58%) Apteco
1 6 (31.58%) Oracle
2 2 (10.53%) Tableau
3 1 (5.26%) Adobe
Bristol, Avon
Square One Resources
Salary: From £50,000 to £55,000 per annum
Posted: 6 days ago