Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Direct Marketing
England > South West
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 326 336 322
Rank change year-on-year +10 -14 +6
Permanent jobs citing Direct Marketing 13 11 36
As % of all permanent IT jobs advertised in the South West 0.13% 0.10% 0.30%
As % of the Processes & Methodologies category 0.14% 0.11% 0.34%
Number of salaries quoted 13 7 29
South West median annual salary £42,500 £28,500 £42,500
Median salary % change year-on-year +49.12% -32.94% +13.33%
10th Percentile £28,500 £26,250 £26,100
90th Percentile £53,500 £48,750 £50,000
England median annual salary £38,500 £37,000 £35,000
% change year-on-year +4.05% +5.71% -12.50%

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for process or methodology skills.

All Process and Methodology Skills
South West
Permanent vacancies with a requirement for process or methodology skills 9197 9695 10518
As % of all permanent IT jobs advertised in the South West 89.52% 88.86% 88.93%
Number of salaries quoted 7565 8071 8839
South West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +3.90%
10th Percentile £26,250 £26,250 £25,000
90th Percentile £65,000 £63,750 £63,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Direct Marketing
Job Vacancy Trend in the South West

Job postings citing Direct Marketing as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Direct Marketing in the South West

Direct Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing in the South West.

Salary trend for Direct Marketing in the South West

Direct Marketing
Salary Histogram in the South West

The salary distribution of IT jobs citing Direct Marketing in the South West over the 6 months to 23 November 2017.

Salary histogram for Direct Marketing in the South West

Direct Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the South West region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire +38 6 £42,500 -10.53%
Wiltshire - 4 £43,250 -
Bristol -25 3 £52,500 -
Direct Marketing
England

For the 6 months to 23 November 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Direct Marketing.

1 13 (100.00%) Marketing
2 10 (76.92%) SQL
3 6 (46.15%) SQL Server
3 6 (46.15%) SAS
3 6 (46.15%) SPSS
3 6 (46.15%) Microsoft Excel
4 4 (30.77%) CHAID
4 4 (30.77%) MySQL
4 4 (30.77%) R
5 3 (23.08%) Analytical Skills
6 2 (15.38%) Silverpop
6 2 (15.38%) Single Customer View
6 2 (15.38%) Tableau
6 2 (15.38%) SQL Server 2012
6 2 (15.38%) Data-Driven Marketing
6 2 (15.38%) Performance Tuning
6 2 (15.38%) Pure360
6 2 (15.38%) Mentoring
6 2 (15.38%) FastStats
6 2 (15.38%) Qlik Sense
6 2 (15.38%) SQL Server 2016
6 2 (15.38%) FastStats PeopleStage
6 2 (15.38%) Apteco
6 2 (15.38%) Marketing Automation
6 2 (15.38%) Outbound Marketing
6 2 (15.38%) Capacity Planning
6 2 (15.38%) Market Research
6 2 (15.38%) Microsoft PowerPoint
6 2 (15.38%) SQL Server 2005
6 2 (15.38%) SQL Server Integration Services

Direct Marketing
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (46.15%) SAS
Applications
1 6 (46.15%) Microsoft Excel
1 6 (46.15%) SPSS
2 2 (15.38%) Microsoft PowerPoint
2 2 (15.38%) Spreadsheet
Business Applications
1 2 (15.38%) FastStats
1 2 (15.38%) FastStats PeopleStage
Cloud Services
1 2 (15.38%) Pure360
1 2 (15.38%) Silverpop
Communications & Networking
1 2 (15.38%) Internet
Database & Business Intelligence
1 6 (46.15%) SQL Server
2 4 (30.77%) MySQL
3 2 (15.38%) Qlik Sense
3 2 (15.38%) QlikView
3 2 (15.38%) SQL Server 2005
3 2 (15.38%) SQL Server 2008
3 2 (15.38%) SQL Server 2012
3 2 (15.38%) SQL Server 2016
3 2 (15.38%) SQL Server Integration Services
Development Applications
1 2 (15.38%) Subversion
1 2 (15.38%) Team Foundation Server
General
1 13 (100.00%) Marketing
2 2 (15.38%) Advertising
Job Titles
1 4 (30.77%) Analyst
1 4 (30.77%) Data Analyst
1 4 (30.77%) Data Insight Analyst
1 4 (30.77%) Insight Analyst
1 4 (30.77%) Insight Data Analyst
2 2 (15.38%) Database Developer
2 2 (15.38%) Database Manager
2 2 (15.38%) DBA
2 2 (15.38%) Developer
2 2 (15.38%) Senior Database Developer
2 2 (15.38%) Senior DBA
2 2 (15.38%) Senior Developer
2 2 (15.38%) Senior Manager
3 1 (7.69%) Direct Marketing Manager
3 1 (7.69%) Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (15.38%) ODBC
2 1 (7.69%) ATL
Miscellaneous
1 3 (23.08%) Analytical Skills
Processes & Methodologies
1 4 (30.77%) CHAID
2 2 (15.38%) Business Development
2 2 (15.38%) Capacity Planning
2 2 (15.38%) CRM
2 2 (15.38%) Data-Driven Marketing
2 2 (15.38%) Disaster Recovery
2 2 (15.38%) Market Research
2 2 (15.38%) Marketing Automation
2 2 (15.38%) Mentoring
2 2 (15.38%) Outbound Marketing
2 2 (15.38%) Performance Tuning
2 2 (15.38%) PRINCE2
2 2 (15.38%) Single Customer View
3 1 (7.69%) Brand Management
3 1 (7.69%) Customer Acquisition
3 1 (7.69%) Customer Analysis
3 1 (7.69%) Multichannel Marketing
3 1 (7.69%) Product Management
3 1 (7.69%) Project Management
Programming Languages
1 10 (76.92%) SQL
2 4 (30.77%) R
3 2 (15.38%) Perl
3 2 (15.38%) T-SQL
Qualifications
1 2 (15.38%) SC Cleared
1 2 (15.38%) Security Cleared
Vendors
1 2 (15.38%) Apteco
1 2 (15.38%) Oracle
1 2 (15.38%) Tableau