CRM Job Trends in the South West

Customer Relationship Management (CRM)
England > South West

The table below provides summary statistics and salary benchmarking for jobs advertised in the South West requiring CRM skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 72 112 139
Rank change year-on-year +40 +27 -18
Permanent jobs citing CRM 111 79 79
As % of all permanent jobs in the South West 2.18% 1.90% 1.66%
As % of the Processes & Methodologies category 3.05% 2.23% 1.86%
Number of salaries quoted 79 35 58
10th Percentile £27,500 £36,350 £26,700
25th Percentile £32,500 £39,750 £31,250
Median annual salary (50th Percentile) £45,000 £50,000 £42,500
Median % change year-on-year -10.00% +17.65% -11.46%
75th Percentile £53,750 £77,500 £55,000
90th Percentile £60,000 £80,000 £69,125
England median annual salary £44,000 £55,000 £55,000
% change year-on-year -20.00% - -4.35%

All Process & Methodology Skills
South West

CRM falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South West.

Permanent vacancies with a requirement for process or methodology skills 3,639 3,549 4,251
As % of all permanent jobs advertised in the South West 71.62% 85.58% 89.57%
Number of salaries quoted 2,498 1,776 3,216
10th Percentile £28,000 £30,000 £30,000
25th Percentile £35,000 £40,454 £40,000
Median annual salary (50th Percentile) £50,000 £55,000 £52,500
Median % change year-on-year -9.09% +4.76% +2.94%
75th Percentile £67,500 £68,750 £67,500
90th Percentile £80,000 £81,250 £80,627
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

CRM
Job Vacancy Trend in the South West

Historical trend showing the proportion of permanent IT job postings citing CRM relative to all permanent IT jobs advertised in the South West.

CRM job vacancy trend in the South West

CRM
Salary Trend in the South West

Salary distribution trend for jobs in the South West citing CRM.

Salary distribution trend for jobs in the South West citing CRM

CRM
Salary Histogram in the South West

Salary distribution for jobs citing CRM in the South West over the 6 months to 14 January 2026.

Salary histogram for CRM in the South West

CRM
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the South West region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Bristol +18 33 £52,500 +26.51% 47
Dorset +20 31 £45,000 +5.88% 42
Gloucestershire +33 14 £42,500 -39.29% 51
Devon +4 12 £38,250 -27.14% 48
Wiltshire -3 12 £34,000 -54.67% 44
Somerset -11 7 £35,000 - 48
Cornwall - 2 £27,750 -
CRM
England

CRM
Co-Occurring Skills & Capabilities in the South West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (6.31%) SharePoint
2 5 (4.50%) CMS
2 5 (4.50%) Microsoft Exchange
3 3 (2.70%) Umbraco
Applications
1 3 (2.70%) Microsoft Office
2 2 (1.80%) Microsoft Excel
3 1 (0.90%) Adobe Creative Suite
3 1 (0.90%) Microsoft Project
3 1 (0.90%) Trello
Business Applications
1 23 (20.72%) Dynamics CRM
2 5 (4.50%) Dynamics NAV
2 5 (4.50%) Magento
2 5 (4.50%) Shopify
3 2 (1.80%) Dynamics AX
4 1 (0.90%) Raiser’s Edge
4 1 (0.90%) Sage 200
4 1 (0.90%) Salesforce CRM
Cloud Services
1 12 (10.81%) Dynamics 365
2 11 (9.91%) SaaS
3 9 (8.11%) Azure
3 9 (8.11%) Power Platform
4 5 (4.50%) Entra ID
4 5 (4.50%) Microsoft 365
4 5 (4.50%) OneDrive
5 4 (3.60%) PowerApps
6 2 (1.80%) Azure DevOps
6 2 (1.80%) Google Analytics
6 2 (1.80%) Power Automate
7 1 (0.90%) Amazon SageMaker
7 1 (0.90%) Asana
7 1 (0.90%) AWS
7 1 (0.90%) Azure Machine Learning
7 1 (0.90%) GCP
7 1 (0.90%) GitHub
7 1 (0.90%) Google Ads
7 1 (0.90%) Google Data Studio
7 1 (0.90%) MailChimp
Communications & Networking
1 7 (6.31%) DNS
2 5 (4.50%) DHCP
2 5 (4.50%) LAN
2 5 (4.50%) VPN
2 5 (4.50%) Wireless
3 4 (3.60%) Structured Cabling
4 3 (2.70%) Wi-Fi
5 2 (1.80%) Internet
5 2 (1.80%) SMS
5 2 (1.80%) VoIP
6 1 (0.90%) Broadband
6 1 (0.90%) Ethernet
Database & Business Intelligence
1 7 (6.31%) SQL Server
2 3 (2.70%) Power BI
3 1 (0.90%) Amazon Redshift
3 1 (0.90%) Azure SQL Database
3 1 (0.90%) BigQuery
3 1 (0.90%) Data Warehouse
3 1 (0.90%) Looker
3 1 (0.90%) Power Query
3 1 (0.90%) Tableau
Development Applications
1 14 (12.61%) JIRA
2 1 (0.90%) Git
2 1 (0.90%) Visual Studio
General
1 56 (50.45%) Social Skills
2 35 (31.53%) Marketing
3 21 (18.92%) Presentation Skills
4 17 (15.32%) Manufacturing
5 14 (12.61%) Analytical Skills
5 14 (12.61%) Finance
6 13 (11.71%) Retail
7 5 (4.50%) Back Office
7 5 (4.50%) Financial Institution
7 5 (4.50%) Organisational Skills
8 4 (3.60%) Advertising
8 4 (3.60%) Humanities
8 4 (3.60%) Public Sector
9 3 (2.70%) Social Housing
10 2 (1.80%) Brand Awareness
10 2 (1.80%) Inclusion and Diversity
10 2 (1.80%) Law
10 2 (1.80%) Legal
11 1 (0.90%) Billing
11 1 (0.90%) Telecoms
Job Titles
1 17 (15.32%) Sales Executive
2 16 (14.41%) Senior
3 14 (12.61%) Analyst
4 11 (9.91%) Account Manager
5 10 (9.01%) Support Analyst
6 9 (8.11%) CRM Manager
6 9 (8.11%) Developer
6 9 (8.11%) Sales Manager
7 8 (7.21%) Senior Support Engineer
7 8 (7.21%) Senior Technical Engineer
7 8 (7.21%) Senior Technical Support
7 8 (7.21%) Senior Technical Support Engineer
7 8 (7.21%) Support Engineer
7 8 (7.21%) Technical Engineer
7 8 (7.21%) Technical Support
7 8 (7.21%) Technical Support Engineer
8 7 (6.31%) Technical Sales Executive
9 6 (5.41%) Marketing Automation Manager
9 6 (5.41%) Marketing Manager
10 5 (4.50%) Software Analyst
Libraries, Frameworks & Software Standards
1 6 (5.41%) .NET
2 5 (4.50%) Middleware
2 5 (4.50%) REST
2 5 (4.50%) SOAP
3 1 (0.90%) .NET Core
3 1 (0.90%) Blazor
3 1 (0.90%) Hugging Face
3 1 (0.90%) NumPy
3 1 (0.90%) Pandas
3 1 (0.90%) RESTful
3 1 (0.90%) scikit-learn
Miscellaneous
1 14 (12.61%) Self-Motivation
2 10 (9.01%) Analytical Mindset
3 9 (8.11%) Onboarding
4 8 (7.21%) Satnav
5 4 (3.60%) Digital Signage
5 4 (3.60%) Driving Licence
5 4 (3.60%) Management Information System
5 4 (3.60%) Video Conferencing
6 3 (2.70%) Web Conferencing
7 2 (1.80%) Social Media
8 1 (0.90%) AI Agents
8 1 (0.90%) Blog
8 1 (0.90%) Foreign Exchange (FX)
8 1 (0.90%) Graphic Design
8 1 (0.90%) Low-Code
8 1 (0.90%) Mobile App
8 1 (0.90%) Product Ownership
8 1 (0.90%) PropTech
8 1 (0.90%) Video Editing
Operating Systems
1 8 (7.21%) Linux
Processes & Methodologies
1 29 (26.13%) B2B
2 22 (19.82%) Business Development
3 18 (16.22%) Problem-Solving
4 17 (15.32%) Analytics
5 14 (12.61%) B2B Sales
5 14 (12.61%) Customer Service
6 12 (10.81%) Decision-Making
7 11 (9.91%) ERP
7 11 (9.91%) ITSM
7 11 (9.91%) Marketing Automation
7 11 (9.91%) Roadmaps
8 10 (9.01%) Lead Generation
8 10 (9.01%) Mentoring
8 10 (9.01%) Test Automation
9 9 (8.11%) API Integration
9 9 (8.11%) Continuous Improvement
10 8 (7.21%) Scenario Testing
11 7 (6.31%) Actionable Insight
11 7 (6.31%) Collaborative Working
12 6 (5.41%) User Experience
Programming Languages
1 10 (9.01%) SQL
2 7 (6.31%) C#
3 5 (4.50%) T-SQL
4 2 (1.80%) Data Analysis Expressions
4 2 (1.80%) Python
5 1 (0.90%) PowerShell
5 1 (0.90%) R
5 1 (0.90%) VBA
Qualifications
1 33 (29.73%) Degree
2 9 (8.11%) SC Cleared
2 9 (8.11%) Security Cleared
3 8 (7.21%) HND
4 6 (5.41%) Network+ Certification
5 2 (1.80%) CCNA
5 2 (1.80%) Cisco Certification
6 1 (0.90%) DBS Check
6 1 (0.90%) ISEB
6 1 (0.90%) ISTQB
6 1 (0.90%) Numerate Degree
Quality Assurance & Compliance
1 3 (2.70%) GDPR
2 1 (0.90%) Actionable Recommendations
2 1 (0.90%) Cyber Essentials
2 1 (0.90%) PMO
System Software
1 5 (4.50%) Active Directory
Systems Management
1 5 (4.50%) Autotask
1 5 (4.50%) Microsoft Intune
Vendors
1 53 (47.75%) Salesforce
2 31 (27.93%) Microsoft
3 8 (7.21%) Autodesk
3 8 (7.21%) HubSpot
4 5 (4.50%) ConnectWise
4 5 (4.50%) Meraki
4 5 (4.50%) ServiceNow
4 5 (4.50%) WooCommerce
5 4 (3.60%) Salesforce Marketing Cloud
6 3 (2.70%) Pardot
7 2 (1.80%) Cisco
7 2 (1.80%) DocuSign
7 2 (1.80%) Google
7 2 (1.80%) Nokia
7 2 (1.80%) TP-LINK
7 2 (1.80%) Ubiquiti
7 2 (1.80%) Workday
8 1 (0.90%) Adobe
8 1 (0.90%) Sage
8 1 (0.90%) Talend