Period
to 25 April 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in St Albans. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 April 2019 with a comparison to the same period over the previous 2 years.

Marketing
Hertfordshire > St Albans
6 months to
25 Apr 2019
Same period 2018 Same period 2017
Rank 13 26 58
Rank change year-on-year +13 +32 -6
Permanent jobs citing Marketing 30 49 10
As % of all permanent IT jobs advertised in St Albans 16.57% 11.56% 2.90%
As % of the General category 41.10% 33.79% 11.76%
Number of salaries quoted 27 44 9
St Albans median annual salary £65,000 £40,000 £22,500
Median salary % change year-on-year +62.50% +77.78% -11.76%
10th Percentile £25,150 £28,500 £21,250
90th Percentile £73,750 £52,500 £55,750
Hertfordshire median annual salary £52,500 £40,000 £43,000
% change year-on-year +31.25% -6.98% -14.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in St Albans with a requirement for common skills.

All General Skills
St Albans
Permanent vacancies with a requirement for common skills 73 145 85
As % of all permanent IT jobs advertised in St Albans 40.33% 34.20% 24.64%
Number of salaries quoted 68 135 55
St Albans median annual salary £51,250 £50,000 £50,000
Median salary % change year-on-year +2.50% - +5.26%
10th Percentile £32,125 £28,600 £21,250
90th Percentile £73,750 £76,250 £65,800
Hertfordshire median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% -

Marketing
Job Vacancy Trend in St Albans

Job postings citing Marketing as a percentage of all IT jobs advertised in St Albans.

Job vacancy trend for Marketing in St Albans

Marketing
Salary Trend in St Albans

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in St Albans.

Salary trend for Marketing in St Albans

Marketing
Salary Histogram in St Albans

The salary distribution of IT jobs citing Marketing in St Albans over the 6 months to 25 April 2019.

Salary histogram for Marketing in St Albans

For the 6 months to 25 April 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the St Albans region with a requirement for Marketing.

1 25 (83.33%) User Experience
2 24 (80.00%) B2C
3 20 (66.67%) Agile Software Development
3 20 (66.67%) Retail
4 17 (56.67%) SEO
4 17 (56.67%) Scrum
4 17 (56.67%) Creative Thinking
5 16 (53.33%) Web Design
6 14 (46.67%) Personalization
7 11 (36.67%) Epics
7 11 (36.67%) Analytical Skills
7 11 (36.67%) Computer Science
8 10 (33.33%) E-Commerce
9 9 (30.00%) Analytics
9 9 (30.00%) Marketing Analytics
10 6 (20.00%) Product Marketing
11 5 (16.67%) WordPress
11 5 (16.67%) Smartphone
11 5 (16.67%) Responsive Web Design
11 5 (16.67%) Wireframes
12 3 (10.00%) Data-Driven Decision Making
12 3 (10.00%) Degree
12 3 (10.00%) CSS
12 3 (10.00%) HTML
12 3 (10.00%) JavaScript
13 2 (6.67%) Microsoft
13 2 (6.67%) Knowledge Management
13 2 (6.67%) Self-Motivation
13 2 (6.67%) CRM
13 2 (6.67%) Skype

Marketing
Co-occurring IT Skills in St Albans by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (16.67%) WordPress
Applications
1 1 (3.33%) Microsoft Excel
1 1 (3.33%) SPSS
Cloud Services
1 1 (3.33%) MailChimp
Communications & Networking
1 2 (6.67%) Skype
Database & Business Intelligence
1 1 (3.33%) Spotfire
General
1 20 (66.67%) Retail
2 1 (3.33%) Telecoms
Job Titles
1 17 (56.67%) Product Owner
2 11 (36.67%) Senior Product Owner
3 8 (26.67%) Designer
3 8 (26.67%) Senior Designer
3 8 (26.67%) Senior UX Designer
3 8 (26.67%) UX Designer
4 2 (6.67%) E-Commerce Product Owner
5 1 (3.33%) Analyst
5 1 (3.33%) Data Analyst
5 1 (3.33%) Junior
5 1 (3.33%) Junior Software Tester
5 1 (3.33%) Junior Tester
5 1 (3.33%) Research Manager
5 1 (3.33%) Senior Analyst
5 1 (3.33%) Senior Data Analyst
5 1 (3.33%) Software Tester
5 1 (3.33%) Tester
Libraries, Frameworks & Software Standards
1 3 (10.00%) CSS
1 3 (10.00%) HTML
Miscellaneous
1 25 (83.33%) User Experience
2 11 (36.67%) Analytical Skills
3 5 (16.67%) Smartphone
4 2 (6.67%) Self-Motivation
5 1 (3.33%) FMCG
Processes & Methodologies
1 24 (80.00%) B2C
2 20 (66.67%) Agile Software Development
3 17 (56.67%) Creative Thinking
3 17 (56.67%) Scrum
3 17 (56.67%) SEO
4 16 (53.33%) Web Design
5 14 (46.67%) Personalization
6 11 (36.67%) Computer Science
6 11 (36.67%) Epics
7 10 (33.33%) E-Commerce
8 9 (30.00%) Analytics
8 9 (30.00%) Marketing Analytics
9 6 (20.00%) Product Marketing
10 5 (16.67%) Responsive Web Design
10 5 (16.67%) Wireframes
11 3 (10.00%) Data-Driven Decision Making
12 2 (6.67%) CRM
12 2 (6.67%) Knowledge Management
13 1 (3.33%) Business Intelligence
13 1 (3.33%) Software Testing
Programming Languages
1 3 (10.00%) JavaScript
2 1 (3.33%) R
2 1 (3.33%) SQL
2 1 (3.33%) VBA
Qualifications
1 3 (10.00%) Degree
Quality Assurance & Compliance
1 1 (3.33%) QA
Vendors
1 2 (6.67%) Microsoft
2 1 (3.33%) Askia
2 1 (3.33%) Confirmit
2 1 (3.33%) SendGrid