Actionable Insight Job Trends

Actionable Insights (or Actionable Intelligence, Actionable Recommendations)
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Actionable Insight skills. It covers permanent job vacancies from the 6 months leading up to 14 February 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Feb 2026
Same period 2025 Same period 2024
Rank 178 250 195
Rank change year-on-year +72 -55 +150
Permanent jobs citing Actionable Insight 865 628 1,199
As % of all permanent jobs in the UK 1.29% 1.26% 1.61%
As % of the Processes & Methodologies category 1.62% 1.37% 1.82%
Number of salaries quoted 479 314 431
10th Percentile £35,000 £38,150 £31,250
25th Percentile £42,500 £45,000 £41,500
Median annual salary (50th Percentile) £55,000 £64,000 £55,000
Median % change year-on-year -14.06% +16.36% -
75th Percentile £74,000 £76,188 £66,250
90th Percentile £87,500 £90,000 £77,500
UK excluding London median annual salary £49,490 £60,000 £51,250
% change year-on-year -17.52% +17.07% +2.50%

All Process & Methodology Skills
UK

Actionable Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 53,358 45,796 65,934
As % of all permanent jobs advertised in the UK 79.56% 92.23% 88.32%
Number of salaries quoted 31,921 22,329 51,135
10th Percentile £29,000 £35,000 £29,500
25th Percentile £38,000 £46,250 £40,000
Median annual salary (50th Percentile) £55,000 £60,001 £55,000
Median % change year-on-year -8.33% +9.09% -12.00%
75th Percentile £76,250 £81,250 £75,000
90th Percentile £97,500 £102,500 £95,000
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -9.09%

Actionable Insight
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Actionable Insight relative to all permanent IT jobs advertised.

Actionable Insight job vacancy trend in the UK

Actionable Insight
Salary Trend

Salary distribution trend for jobs in the UK citing Actionable Insight.

Salary distribution trend for jobs in the UK citing Actionable Insight

Actionable Insight
Salary Histogram

Salary distribution for jobs citing Actionable Insight over the 6 months to 14 February 2026.

Salary histogram for Actionable Insight in the UK

Actionable Insight
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Actionable Insight within the UK over the 6 months to 14 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +68 757 £55,000 -15.38% 375
UK excluding London +48 466 £49,490 -17.52% 297
London +85 320 £65,000 -13.33% 150
Work from Home +68 280 £52,500 -16.00% 172
North of England +58 142 £48,979 -18.37% 56
South East +63 132 £50,000 -34.21% 133
Midlands +13 78 £51,058 +13.46% 60
North West +37 62 £47,500 -11.21% 42
Yorkshire -10 50 £62,500 -2.34% 12
South West -8 48 £47,500 -2.08% 25
West Midlands +12 44 £44,772 -0.51% 46
East Midlands -4 34 £51,058 +20.14% 14
North East +19 30 £55,000 +20.88% 3
Scotland -5 23 £53,750 -32.81% 7
East of England -36 22 £52,500 -30.92% 16
Northern Ireland -10 11 - - 1
Wales +9 10 £35,000 -17.67% 3

Actionable Insight
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 28 (3.24%) SharePoint
2 11 (1.27%) Palantir Foundry
3 8 (0.92%) Apache Airflow
3 8 (0.92%) Confluence
4 6 (0.69%) IIS
5 4 (0.46%) Apache Spark
5 4 (0.46%) CMS
5 4 (0.46%) Microsoft Exchange
6 3 (0.35%) Apache
6 3 (0.35%) WordPress
7 2 (0.23%) Moodle
7 2 (0.23%) Umbraco
8 1 (0.12%) Apache Qpid
8 1 (0.12%) Oracle Application Server
8 1 (0.12%) SAS
Applications
1 177 (20.46%) Microsoft Excel
2 21 (2.43%) Microsoft Office
3 19 (2.20%) Microsoft PowerPoint
4 15 (1.73%) Adobe XD
5 6 (0.69%) MS Visio
6 3 (0.35%) Sketch
7 2 (0.23%) Microsoft Project
8 1 (0.12%) CapCut
8 1 (0.12%) Notion
8 1 (0.12%) Spreadsheet
8 1 (0.12%) SPSS
Business Applications
1 12 (1.39%) NetSuite
2 9 (1.04%) Salesforce CRM
3 7 (0.81%) Dynamics CRM
3 7 (0.81%) SAP S/4HANA
4 3 (0.35%) IBM Planning Analytics
4 3 (0.35%) Payment Gateway
5 2 (0.23%) Dynamics GP
5 2 (0.23%) Shopify
6 1 (0.12%) FIS Private Capital Suite
6 1 (0.12%) FLEXCUBE
6 1 (0.12%) Misys Opics
6 1 (0.12%) NEC Housing
6 1 (0.12%) Oracle EBS
6 1 (0.12%) Oracle ERP
6 1 (0.12%) Primavera
6 1 (0.12%) Remedy ITSM
6 1 (0.12%) SAP ERP
Cloud Services
1 281 (32.49%) Power Platform
2 126 (14.57%) Azure
3 71 (8.21%) AWS
4 42 (4.86%) Google Analytics
5 36 (4.16%) Microsoft 365
6 35 (4.05%) SaaS
7 34 (3.93%) Azure Data Factory
7 34 (3.93%) GCP
8 32 (3.70%) Azure Synapse Analytics
9 24 (2.77%) Snowflake
10 22 (2.54%) Power Automate
11 19 (2.20%) PowerApps
12 16 (1.85%) Entra ID
12 16 (1.85%) Figma
13 12 (1.39%) Google Ads
13 12 (1.39%) Google Tag Manager
14 9 (1.04%) Azure DevOps
14 9 (1.04%) Microsoft Copilot
15 7 (0.81%) Amazon S3
15 7 (0.81%) Contentsquare
Communications & Networking
1 10 (1.16%) Broadband
2 7 (0.81%) WinSCP
3 5 (0.58%) Firewall
4 3 (0.35%) Intranet
5 2 (0.23%) Internet
6 1 (0.12%) ADSL
6 1 (0.12%) RTP
6 1 (0.12%) Wireless
Database & Business Intelligence
1 280 (32.37%) Power BI
2 99 (11.45%) Tableau
3 43 (4.97%) SQL Server
4 40 (4.62%) Power Query
5 36 (4.16%) Looker
6 33 (3.82%) SQL Server Reporting Services
7 32 (3.70%) Data Lake
8 31 (3.58%) Data Warehouse
9 29 (3.35%) Azure SQL Database
10 22 (2.54%) SAP BW
11 16 (1.85%) Metadata
12 13 (1.50%) Big Data
12 13 (1.50%) SQL Server Integration Services
13 11 (1.27%) BigQuery
13 11 (1.27%) Data Mining
13 11 (1.27%) Relational Database
14 8 (0.92%) Semantic Layer
15 7 (0.81%) Amazon Redshift
15 7 (0.81%) NoSQL
16 6 (0.69%) PostgreSQL
Development Applications
1 27 (3.12%) JIRA
2 12 (1.39%) Axure RP
2 12 (1.39%) Balsamiq
2 12 (1.39%) Git
3 7 (0.81%) Burp Suite
3 7 (0.81%) Metasploit
4 5 (0.58%) Subversion
5 3 (0.35%) Jenkins
5 3 (0.35%) LoadRunner
5 3 (0.35%) Selenium
6 2 (0.23%) Browser DevTools
6 2 (0.23%) Charles Proxy
6 2 (0.23%) Cypress.io
6 2 (0.23%) Fiddler
6 2 (0.23%) GitLab
6 2 (0.23%) Maven
6 2 (0.23%) Postman
6 2 (0.23%) TestNG
6 2 (0.23%) WebDriver
6 2 (0.23%) Zephyr
General
1 446 (51.56%) Social Skills
2 418 (48.32%) Analytical Skills
3 321 (37.11%) Finance
4 151 (17.46%) Marketing
5 86 (9.94%) Inclusion and Diversity
6 69 (7.98%) Public Sector
7 68 (7.86%) Retail
8 53 (6.13%) Legal
9 52 (6.01%) Law
10 49 (5.66%) Organisational Skills
11 40 (4.62%) Presentation Skills
12 36 (4.16%) Manufacturing
13 29 (3.35%) Banking
14 26 (3.01%) Influencing Skills
15 24 (2.77%) Advertising
15 24 (2.77%) Financial Institution
16 17 (1.97%) Documentation Skills
17 15 (1.73%) Billing
17 15 (1.73%) Publishing
18 11 (1.27%) Electronics
Job Titles
1 262 (30.29%) Analyst
2 121 (13.99%) Data Analyst
3 105 (12.14%) Senior
4 76 (8.79%) Lead
5 47 (5.43%) Developer
6 42 (4.86%) Senior Analyst
7 41 (4.74%) Insight Analyst
8 38 (4.39%) Commercial Analyst
9 36 (4.16%) Consultant
10 35 (4.05%) User Researcher
11 32 (3.70%) Business Intelligence Analyst
11 32 (3.70%) Data Engineer
12 28 (3.24%) Data Scientist
12 28 (3.24%) Report Analyst
13 27 (3.12%) Business Intelligence Lead
13 27 (3.12%) Project Manager
14 25 (2.89%) Business Analyst
15 24 (2.77%) Change Manager
15 24 (2.77%) Project Change Manager
16 23 (2.66%) Commercial Data Analyst
Libraries, Frameworks & Software Standards
1 24 (2.77%) CSS
2 23 (2.66%) HTML
3 13 (1.50%) .NET
4 11 (1.27%) Kafka
5 10 (1.16%) TensorFlow
6 8 (0.92%) PySpark
7 7 (0.81%) PyTorch
8 5 (0.58%) Flash
8 5 (0.58%) Next.js
8 5 (0.58%) Play Framework
8 5 (0.58%) React
9 3 (0.35%) OpenTelemetry
9 3 (0.35%) scikit-learn
10 2 (0.23%) AngularJS
10 2 (0.23%) Apache NiFi
10 2 (0.23%) Framer.js
10 2 (0.23%) HTML5 Canvas
10 2 (0.23%) Jest
10 2 (0.23%) Pandas
10 2 (0.23%) Spring Boot
Miscellaneous
1 70 (8.09%) Analytical Mindset
2 40 (4.62%) Management Information System
3 32 (3.70%) Product Ownership
4 29 (3.35%) FMCG
5 26 (3.01%) Onboarding
6 25 (2.89%) Data Structures
7 22 (2.54%) Self-Motivation
8 21 (2.43%) Algorithms
9 20 (2.31%) Learning Management System
10 18 (2.08%) Cyber Threat
10 18 (2.08%) Social Media
11 12 (1.39%) Blog
11 12 (1.39%) Greenfield Project
12 11 (1.27%) Cloud Native
12 11 (1.27%) Hedge funds
12 11 (1.27%) Insider Threat
12 11 (1.27%) Security Posture
13 10 (1.16%) Fixed Income
13 10 (1.16%) Legacy Systems
14 9 (1.04%) Embedded Systems
Operating Systems
1 27 (3.12%) Windows
2 18 (2.08%) Linux
3 14 (1.62%) Mac OS
4 9 (1.04%) Windows Server
5 1 (0.12%) Android
5 1 (0.12%) Apple iOS
Processes & Methodologies
1 364 (42.08%) Analytics
2 349 (40.35%) Decision-Making
3 326 (37.69%) Business Intelligence
4 260 (30.06%) Problem-Solving
5 186 (21.50%) Continuous Improvement
6 179 (20.69%) Agile
7 167 (19.31%) Visualisation
8 156 (18.03%) Data Modelling
9 146 (16.88%) Data Analysis
10 124 (14.34%) AI
11 121 (13.99%) Stakeholder Management
12 116 (13.41%) Data Governance
13 115 (13.29%) Process Improvement
14 102 (11.79%) Data Visualisation
15 100 (11.56%) Data Analytics
16 98 (11.33%) Mentoring
17 92 (10.64%) CRM
18 89 (10.29%) Stakeholder Engagement
19 82 (9.48%) User Experience
20 78 (9.02%) Data-Driven Decision Making
Programming Languages
1 243 (28.09%) SQL
2 152 (17.57%) Python
3 58 (6.71%) Data Analysis Expressions
4 31 (3.58%) R
5 24 (2.77%) JavaScript
6 19 (2.20%) Java
7 18 (2.08%) PowerShell
8 10 (1.16%) VBA
9 9 (1.04%) Scala
10 7 (0.81%) TypeScript
11 6 (0.69%) T-SQL
11 6 (0.69%) VB.NET
12 5 (0.58%) C#
13 4 (0.46%) Kotlin
14 2 (0.23%) C
14 2 (0.23%) C++
14 2 (0.23%) Go
14 2 (0.23%) Groovy
15 1 (0.12%) ABAP
15 1 (0.12%) PL/SQL
Qualifications
1 209 (24.16%) Degree
2 82 (9.48%) Security Cleared
3 49 (5.66%) SC Cleared
4 47 (5.43%) ACCA
5 34 (3.93%) CIMA
6 31 (3.58%) PMI Certification
7 29 (3.35%) CISSP
7 29 (3.35%) PMP
8 27 (3.12%) Master's Degree
9 24 (2.77%) CIPD
10 17 (1.97%) DV Cleared
11 16 (1.85%) CISA
12 15 (1.73%) CREST Certified
13 14 (1.62%) MBA
13 14 (1.62%) Microsoft Certification
14 13 (1.50%) DBS Check
15 12 (1.39%) Six Sigma Green Belt
16 11 (1.27%) Cisco Certification
16 11 (1.27%) CISM
16 11 (1.27%) GIAC
Quality Assurance & Compliance
1 138 (15.95%) Data Quality
2 112 (12.95%) Actionable Recommendations
3 70 (8.09%) Accessibility
4 47 (5.43%) GDPR
5 33 (3.82%) ISO/IEC 27001
6 27 (3.12%) QA
7 21 (2.43%) NIST
8 12 (1.39%) WCAG
9 11 (1.27%) Cyber Essentials
10 9 (1.04%) Cyber Essentials PLUS
10 9 (1.04%) MiFID
10 9 (1.04%) PMO
11 7 (0.81%) GRC
12 5 (0.58%) COBIT
12 5 (0.58%) NCSC
12 5 (0.58%) SLA
13 4 (0.46%) EU AI Act
13 4 (0.46%) IFRS
13 4 (0.46%) IFRS 17
14 3 (0.35%) PSD2
System Software
1 7 (0.81%) Docker
2 4 (0.46%) Active Directory
Systems Management
1 9 (1.04%) Terraform
2 7 (0.81%) Kubernetes
2 7 (0.81%) Nmap
3 6 (0.69%) Grafana
4 4 (0.46%) Microsoft Intune
4 4 (0.46%) Prometheus
5 2 (0.23%) Kibana
6 1 (0.12%) Ansible
6 1 (0.12%) Argo
6 1 (0.12%) logstash
6 1 (0.12%) Nessus
6 1 (0.12%) RSA Archer
6 1 (0.12%) Single Sign-On
Vendors
1 131 (15.14%) Microsoft
2 69 (7.98%) Google
3 46 (5.32%) SAP
4 39 (4.51%) Salesforce
5 22 (2.54%) Databricks
5 22 (2.54%) HubSpot
6 19 (2.20%) Adobe
7 13 (1.50%) Oracle
7 13 (1.50%) Xero
8 11 (1.27%) Foundry
8 11 (1.27%) Palantir
9 9 (1.04%) Alteryx
9 9 (1.04%) Cisco
10 7 (0.81%) ServiceNow
11 6 (0.69%) Anaplan
11 6 (0.69%) Hotjar
11 6 (0.69%) Splunk
12 5 (0.58%) Apple
12 5 (0.58%) BT
12 5 (0.58%) Sage