Content Development Job Trends in the West Midlands

Content Development
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Content Development skills. It covers permanent job vacancies from the 6 months leading up to 1 January 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Jan 2026
Same period 2025 Same period 2024
Rank 174 196 -
Rank change year-on-year +22 - -
Permanent jobs citing Content Development 6 2 0
As % of all permanent jobs in the West Midlands 0.11% 0.046% -
As % of the Processes & Methodologies category 0.14% 0.051% -
Number of salaries quoted 3 0 0
10th Percentile £58,250 - -
25th Percentile £59,375 - -
Median annual salary (50th Percentile) £62,500 - -
75th Percentile £63,750 - -
90th Percentile - - -
England median annual salary £52,500 £48,750 £61,000
% change year-on-year +7.69% -20.08% -6.15%

All Process & Methodology Skills
West Midlands

Content Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,343 3,932 2,967
As % of all permanent jobs advertised in the West Midlands 82.57% 90.66% 88.78%
Number of salaries quoted 2,243 1,772 2,527
10th Percentile £29,000 £32,500 £26,500
25th Percentile £38,000 £41,250 £35,000
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -4.76%
75th Percentile £67,500 £70,000 £63,750
90th Percentile £82,500 £82,500 £77,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Content Development
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Content Development relative to all permanent IT jobs advertised in the West Midlands.

Content Development job vacancy trend in the West Midlands

Content Development
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Content Development.

Salary distribution trend for jobs in the West Midlands citing Content Development

Content Development
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Development within the West Midlands region over the 6 months to 1 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Staffordshire - 3 - -
Coventry - 2 £62,500 -
Warwickshire - 1 £60,000 - 4
Content Development
England

Content Development
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (33.33%) Microsoft Exchange
1 2 (33.33%) SharePoint
Applications
1 3 (50.00%) InDesign
Cloud Services
1 2 (33.33%) AWS
1 2 (33.33%) Azure
1 2 (33.33%) Azure Key Vault
1 2 (33.33%) Azure Logic Apps
1 2 (33.33%) Entra ID
1 2 (33.33%) Microsoft 365
1 2 (33.33%) SaaS
1 2 (33.33%) Serverless
2 1 (16.67%) OneDrive
General
1 2 (33.33%) Social Skills
2 1 (16.67%) Analytical Skills
2 1 (16.67%) Inclusion and Diversity
2 1 (16.67%) Marketing
Job Titles
1 3 (50.00%) Content Designer
1 3 (50.00%) Designer
1 3 (50.00%) e-Learning Designer
2 2 (33.33%) IT Manager
3 1 (16.67%) Infrastructure Manager
3 1 (16.67%) IT Infrastructure Manager
3 1 (16.67%) IT Operations Manager
3 1 (16.67%) Operations Manager
Miscellaneous
1 3 (50.00%) Animation
1 3 (50.00%) e-Learning
1 3 (50.00%) Graphic Design
1 3 (50.00%) Learning Management System
1 3 (50.00%) Video Editing
1 3 (50.00%) Web Conferencing
2 2 (33.33%) Onboarding
Processes & Methodologies
1 3 (50.00%) AI
1 3 (50.00%) Copywriting
1 3 (50.00%) Instructional Design
1 3 (50.00%) Product Roadmap
1 3 (50.00%) Roadmaps
1 3 (50.00%) User Experience
2 2 (33.33%) API Management
2 2 (33.33%) Business Continuity
2 2 (33.33%) Capacity Planning
2 2 (33.33%) Change Control
2 2 (33.33%) Cloud Security
2 2 (33.33%) Disaster Recovery
2 2 (33.33%) Service Delivery
3 1 (16.67%) Agile
3 1 (16.67%) Continuous Improvement
3 1 (16.67%) Customer Insight
3 1 (16.67%) Marketing Strategy
3 1 (16.67%) Process Improvement
3 1 (16.67%) Stakeholder Management
3 1 (16.67%) Use Case
Systems Management
1 2 (33.33%) Microsoft Intune
Vendors
1 3 (50.00%) Adobe
2 2 (33.33%) Microsoft