Data Strategy Job Trends in the West Midlands

Data Strategy
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Data Strategy skills. It covers permanent job vacancies from the 6 months leading up to 5 January 2026, with comparisons to the same periods in the previous two years.

6 months to
5 Jan 2026
Same period 2025 Same period 2024
Rank 133 160 152
Rank change year-on-year +27 -8 +81
Permanent jobs citing Data Strategy 38 36 27
As % of all permanent jobs in the West Midlands 0.72% 0.85% 0.77%
As % of the Processes & Methodologies category 0.88% 0.93% 0.88%
Number of salaries quoted 35 32 23
10th Percentile £56,500 £48,000 £32,300
25th Percentile £59,250 £57,500 £53,750
Median annual salary (50th Percentile) £67,500 £67,500 £67,500
Median % change year-on-year - - +12.50%
75th Percentile £100,000 £84,375 £75,000
90th Percentile £124,500 £112,500 £93,875
England median annual salary £82,500 £84,258 £75,000
% change year-on-year -2.09% +12.34% -3.23%

All Process & Methodology Skills
West Midlands

Data Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,341 3,853 3,074
As % of all permanent jobs advertised in the West Midlands 82.39% 90.79% 88.18%
Number of salaries quoted 2,243 1,714 2,585
10th Percentile £29,000 £32,500 £26,500
25th Percentile £37,750 £41,250 £35,000
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -4.76%
75th Percentile £67,500 £70,000 £63,750
90th Percentile £82,500 £82,500 £77,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Data Strategy
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Data Strategy relative to all permanent IT jobs advertised in the West Midlands.

Data Strategy job vacancy trend in the West Midlands

Data Strategy
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Data Strategy.

Salary distribution trend for jobs in the West Midlands citing Data Strategy

Data Strategy
Salary Histogram in the West Midlands

Salary distribution for jobs citing Data Strategy in the West Midlands over the 6 months to 5 January 2026.

Salary histogram for Data Strategy in the West Midlands

Data Strategy
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data Strategy within the West Midlands region over the 6 months to 5 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham +16 22 £63,500 +1.15% 9
Coventry - 4 £67,500 - 1
Wolverhampton - 3 £125,000 -
Worcestershire -11 2 £95,000 -20.83% 5
Warwickshire - 2 - -
Data Strategy
England

Data Strategy
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 2 (5.26%) Microsoft Excel
1 2 (5.26%) Spreadsheet
Business Applications
1 2 (5.26%) SAP S/4HANA
Cloud Services
1 13 (34.21%) Azure
2 5 (13.16%) Power Platform
3 3 (7.89%) AWS
3 3 (7.89%) Azure Data Factory
4 2 (5.26%) Salesforce Sales Cloud
5 1 (2.63%) Azure Synapse Analytics
5 1 (2.63%) Microsoft Purview
Database & Business Intelligence
1 10 (26.32%) Metadata
2 6 (15.79%) Data Warehouse
3 5 (13.16%) Data Lake
3 5 (13.16%) Power BI
3 5 (13.16%) SQL Server
4 2 (5.26%) Azure SQL Data Warehouse
4 2 (5.26%) Azure SQL Database
4 2 (5.26%) Tableau
General
1 17 (44.74%) Social Skills
2 12 (31.58%) Analytical Skills
2 12 (31.58%) Finance
3 8 (21.05%) Public Sector
4 7 (18.42%) Inclusion and Diversity
5 3 (7.89%) Banking
5 3 (7.89%) Legal
5 3 (7.89%) Marketing
6 2 (5.26%) Back Office
6 2 (5.26%) Manufacturing
6 2 (5.26%) Retail
7 1 (2.63%) Law
Job Titles
1 7 (18.42%) Architect
1 7 (18.42%) Data Architect
2 5 (13.16%) Data Manager
3 4 (10.53%) Data Engineer
3 4 (10.53%) Data Governance Analyst
3 4 (10.53%) Data Governance Manager
3 4 (10.53%) Digital Transformation Director
3 4 (10.53%) Governance Manager
3 4 (10.53%) Head of Analytics
3 4 (10.53%) Head of Data Analytics
3 4 (10.53%) IT Director
3 4 (10.53%) Senior
3 4 (10.53%) Transformation Director
4 3 (7.89%) Head of Engineering
4 3 (7.89%) Lead
4 3 (7.89%) Senior Data Engineer
5 2 (5.26%) Head of Architecture
5 2 (5.26%) Head of Data Architecture
5 2 (5.26%) Head of IT
6 1 (2.63%) Senior Developer
Libraries, Frameworks & Software Standards
1 6 (15.79%) EDI
Miscellaneous
1 8 (21.05%) Management Information System
2 4 (10.53%) Cyber Security Posture
2 4 (10.53%) Legacy Systems
2 4 (10.53%) Reference Data
2 4 (10.53%) Security Posture
3 3 (7.89%) Data Centre
4 2 (5.26%) Analytical Mindset
4 2 (5.26%) FMCG
4 2 (5.26%) Low-Code
4 2 (5.26%) Public Cloud
5 1 (2.63%) Blog
Processes & Methodologies
1 18 (47.37%) Data Governance
2 16 (42.11%) Data Architecture
3 15 (39.47%) Analytics
4 12 (31.58%) Data Management
4 12 (31.58%) Decision-Making
5 11 (28.95%) Data Modelling
6 10 (26.32%) Agile
6 10 (26.32%) Business Intelligence
6 10 (26.32%) Data-Driven Decision Making
6 10 (26.32%) Master Data Management
6 10 (26.32%) Stakeholder Engagement
7 8 (21.05%) Metadata Management
7 8 (21.05%) Technology Enablement
8 7 (18.42%) Data Pipeline
8 7 (18.42%) ETL
9 6 (15.79%) CRM
9 6 (15.79%) Cybersecurity
9 6 (15.79%) Digital Enablement
9 6 (15.79%) Problem-Solving
10 5 (13.16%) Data Integration
Programming Languages
1 8 (21.05%) SQL
Qualifications
1 3 (7.89%) CITP
2 2 (5.26%) Azure Certification
2 2 (5.26%) Microsoft Certification
3 1 (2.63%) Degree
3 1 (2.63%) SC Cleared
3 1 (2.63%) Security Cleared
Quality Assurance & Compliance
1 8 (21.05%) Data Quality
2 4 (10.53%) PMO
3 2 (5.26%) GDPR
4 1 (2.63%) Accessibility
Vendors
1 5 (13.16%) Salesforce
2 3 (7.89%) Microsoft
2 3 (7.89%) Planon
3 2 (5.26%) Salesforce Marketing Cloud
3 2 (5.26%) SAP
4 1 (2.63%) Databricks