CRM Job Trends in the West Midlands

Customer Relationship Management (CRM)
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring CRM skills. It covers permanent job vacancies from the 6 months leading up to 13 February 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Feb 2026
Same period 2025 Same period 2024
Rank 40 48 59
Rank change year-on-year +8 +11 +58
Permanent jobs citing CRM 247 214 200
As % of all permanent jobs in the West Midlands 4.26% 5.43% 3.74%
As % of the Processes & Methodologies category 5.34% 5.84% 4.32%
Number of salaries quoted 184 106 170
10th Percentile £24,750 - £24,676
25th Percentile £30,580 £28,822 £27,300
Median annual salary (50th Percentile) £44,543 £42,500 £40,733
Median % change year-on-year +4.81% +4.34% -18.53%
75th Percentile £59,063 £70,000 £61,250
90th Percentile £74,400 £85,000 £72,500
England median annual salary £44,000 £56,131 £50,800
% change year-on-year -21.61% +10.49% -11.65%

All Process & Methodology Skills
West Midlands

CRM falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,627 3,666 4,633
As % of all permanent jobs advertised in the West Midlands 79.76% 93.09% 86.61%
Number of salaries quoted 2,466 1,633 3,803
10th Percentile £29,000 £32,500 £26,250
25th Percentile £38,500 £42,500 £35,000
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -4.76%
75th Percentile £67,500 £70,000 £63,750
90th Percentile £82,500 £82,500 £77,500
England median annual salary £55,000 £62,500 £55,000
% change year-on-year -12.00% +13.64% -12.00%

CRM
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing CRM relative to all permanent IT jobs advertised in the West Midlands.

CRM job vacancy trend in the West Midlands

CRM
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing CRM.

Salary distribution trend for jobs in the West Midlands citing CRM

CRM
Salary Histogram in the West Midlands

Salary distribution for jobs citing CRM in the West Midlands over the 6 months to 13 February 2026.

Salary histogram for CRM in the West Midlands

CRM
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the West Midlands region over the 6 months to 13 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham -1 78 £50,000 -20.00% 66
Staffordshire -8 68 £30,580 +6.10% 13
Warwickshire +18 22 £61,250 +58.06% 11
Coventry +15 22 £25,500 -41.71% 4
Shropshire -16 12 £30,000 -29.41% 4
Solihull +20 9 £75,000 +150.00% 5
Worcestershire -7 7 £33,750 -55.00% 6
Sutton Coldfield -3 3 £72,500 +151.54%
Halesowen - 3 £60,000 -
Herefordshire -16 1 £37,500 - 1
Tipton - 1 £42,500 - 1
CRM
England

CRM
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 16 (6.48%) IIS
2 11 (4.45%) SharePoint
3 6 (2.43%) Apache
4 3 (1.21%) Microsoft Exchange
5 1 (0.40%) WordPress
Applications
1 14 (5.67%) Microsoft Excel
2 9 (3.64%) Microsoft Office
3 5 (2.02%) EPLAN
3 5 (2.02%) Microsoft PowerPoint
4 1 (0.40%) Microsoft Project
4 1 (0.40%) MS Visio
Business Applications
1 58 (23.48%) Dynamics CRM
2 17 (6.88%) Salesforce CRM
3 3 (1.21%) NetSuite
4 1 (0.40%) Exchequer
4 1 (0.40%) Integrated Workplace Management System
4 1 (0.40%) Maximo
4 1 (0.40%) Raiser’s Edge
Cloud Services
1 46 (18.62%) Azure
1 46 (18.62%) SaaS
2 35 (14.17%) Dynamics 365
3 32 (12.96%) Power Platform
4 26 (10.53%) Microsoft 365
5 17 (6.88%) Azure DevOps
6 16 (6.48%) Power Automate
6 16 (6.48%) PowerApps
7 9 (3.64%) Entra ID
8 8 (3.24%) Figma
8 8 (3.24%) GitHub
8 8 (3.24%) GitHub Copilot
9 7 (2.83%) AWS
10 6 (2.43%) IaaS
10 6 (2.43%) PaaS
11 4 (1.62%) Azure Data Factory
12 2 (0.81%) Microsoft Copilot
12 2 (0.81%) Salesforce Sales Cloud
13 1 (0.40%) Microsoft Purview
13 1 (0.40%) Wix.com
Communications & Networking
1 3 (1.21%) SMS
2 2 (0.81%) Internet
3 1 (0.40%) Modbus
Database & Business Intelligence
1 25 (10.12%) SQL Server
2 18 (7.29%) Looker
3 15 (6.07%) Power BI
4 13 (5.26%) SQL Server Integration Services
5 7 (2.83%) Data Lake
5 7 (2.83%) Data Warehouse
5 7 (2.83%) MySQL
6 3 (1.21%) SQL Server Reporting Services
7 2 (0.81%) Star Schema
7 2 (0.81%) Tableau
8 1 (0.40%) Amazon Redshift
8 1 (0.40%) Metadata
Development Applications
1 9 (3.64%) JIRA
2 8 (3.24%) Visual Studio
3 4 (1.62%) Browser DevTools
4 2 (0.81%) Git
4 2 (0.81%) SQL Server Management Studio (SSMS)
5 1 (0.40%) PHPUnit
General
1 64 (25.91%) Social Skills
2 56 (22.67%) Marketing
3 43 (17.41%) Analytical Skills
4 27 (10.93%) Finance
5 14 (5.67%) Telecoms
6 13 (5.26%) Organisational Skills
7 12 (4.86%) Public Sector
8 11 (4.45%) Inclusion and Diversity
9 10 (4.05%) Law
10 8 (3.24%) Legal
10 8 (3.24%) Manufacturing
11 3 (1.21%) Billing
11 3 (1.21%) Games
11 3 (1.21%) Influencing Skills
11 3 (1.21%) Presentation Skills
12 2 (0.81%) Banking
13 1 (0.40%) Advertising
13 1 (0.40%) Brand Awareness
13 1 (0.40%) Retail
Job Titles
1 46 (18.62%) Lead
2 39 (15.79%) Developer
3 21 (8.50%) Technical Support
4 18 (7.29%) Business Manager
4 18 (7.29%) Dynamics 365 Developer
5 17 (6.88%) Business Development Manager
5 17 (6.88%) Consultant
5 17 (6.88%) Development Manager
6 16 (6.48%) Support Engineer
7 15 (6.07%) Architect
8 13 (5.26%) Solutions Architect
9 12 (4.86%) Delivery Manager
10 11 (4.45%) Support Manager
10 11 (4.45%) Technical Engineer
10 11 (4.45%) Technical Manager
10 11 (4.45%) Technical Support Engineer
11 10 (4.05%) Administrator
11 10 (4.05%) Analyst
11 10 (4.05%) CRM Developer
11 10 (4.05%) Support Specialist
Libraries, Frameworks & Software Standards
1 32 (12.96%) .NET
2 11 (4.45%) LAMP
3 9 (3.64%) Blazor
4 8 (3.24%) Material Design
4 8 (3.24%) WebAssembly
5 7 (2.83%) .NET Framework
6 5 (2.02%) EDI
6 5 (2.02%) REST
7 4 (1.62%) SOAP
8 3 (1.21%) Web Services
9 2 (0.81%) AngularJS
9 2 (0.81%) HTML
9 2 (0.81%) React
10 1 (0.40%) Alpine.js
10 1 (0.40%) Entity Framework
10 1 (0.40%) Laravel
10 1 (0.40%) Symfony
Miscellaneous
1 38 (15.38%) Onboarding
2 13 (5.26%) Web Conferencing
3 12 (4.86%) Management Information System
4 10 (4.05%) Enterprise Software
4 10 (4.05%) Linux Command Line
4 10 (4.05%) Product Ownership
5 6 (2.43%) Legacy Systems
6 5 (2.02%) Blog
6 5 (2.02%) Self-Motivation
7 4 (1.62%) Cloud Native
7 4 (1.62%) Driving Licence
8 2 (0.81%) IoT
9 1 (0.40%) AI Agents
9 1 (0.40%) CMDB
9 1 (0.40%) Data Protection Act
9 1 (0.40%) Data Structures
9 1 (0.40%) Greenfield Project
9 1 (0.40%) Low-Code
9 1 (0.40%) Mobile App
9 1 (0.40%) Taxonomies
Operating Systems
1 11 (4.45%) Linux
2 9 (3.64%) Windows
Processes & Methodologies
1 77 (31.17%) B2B
2 59 (23.89%) Customer Experience
3 48 (19.43%) Problem-Solving
4 46 (18.62%) Stakeholder Management
5 41 (16.60%) Coaching
6 35 (14.17%) Collaborative Working
7 34 (13.77%) Continuous Improvement
7 34 (13.77%) Stakeholder Engagement
8 31 (12.55%) Dashboard Development
8 31 (12.55%) E-Commerce
9 30 (12.15%) Commercialisation
9 30 (12.15%) Digital Customer Experience
9 30 (12.15%) Digital Innovation
9 30 (12.15%) Digital Marketing
9 30 (12.15%) GTM Strategy
9 30 (12.15%) Performance Analysis
10 29 (11.74%) Business Development
11 27 (10.93%) Agile
11 27 (10.93%) Analytics
11 27 (10.93%) Customer Service
Programming Languages
1 36 (14.57%) SQL
2 32 (12.96%) C#
3 29 (11.74%) JavaScript
4 17 (6.88%) PHP
5 7 (2.83%) Python
6 6 (2.43%) Java
6 6 (2.43%) TypeScript
7 2 (0.81%) PowerShell
8 1 (0.40%) Bicep
Qualifications
1 58 (23.48%) Degree
2 11 (4.45%) Master's Degree
3 9 (3.64%) SC Cleared
3 9 (3.64%) Security Cleared
4 8 (3.24%) Computer Science Degree
5 6 (2.43%) CITP
6 5 (2.02%) BPSS Clearance
7 4 (1.62%) Microsoft Certification
8 2 (0.81%) PRINCE2 Practitioner
9 1 (0.40%) APMG
9 1 (0.40%) MySQL Certification
9 1 (0.40%) PMI Certification
9 1 (0.40%) PMP
Quality Assurance & Compliance
1 16 (6.48%) SLA
2 11 (4.45%) Data Quality
3 9 (3.64%) Accessibility
3 9 (3.64%) GDPR
3 9 (3.64%) WCAG
4 7 (2.83%) QA
5 2 (0.81%) PMO
6 1 (0.40%) GRC
System Software
1 5 (2.02%) Active Directory
2 1 (0.40%) Firmware
Systems Management
1 1 (0.40%) Microsoft Intune
1 1 (0.40%) Terraform
Vendors
1 67 (27.13%) Microsoft
2 44 (17.81%) Salesforce
3 19 (7.69%) SAP
4 16 (6.48%) Oracle
5 14 (5.67%) HubSpot
6 6 (2.43%) Adobe
6 6 (2.43%) Planon
7 5 (2.02%) Salesforce Marketing Cloud
8 3 (1.21%) Sage
9 2 (0.81%) ServiceNow
10 1 (0.40%) Cisco
10 1 (0.40%) Databricks
10 1 (0.40%) Google
10 1 (0.40%) Hotjar
10 1 (0.40%) Pardot
10 1 (0.40%) Zend