Search Engine Optimisation Specialist (SEO Specialist)
England > West Midlands
The median Search Engine Optimisation Specialist (SEO Specialist) salary in the West Midlands is £41,250 per year, according to job vacancies posted during the 6 months leading to 28 August 2025.
The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 28 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 173 | - | - |
| Rank change year-on-year | - | - | - |
| DemandTrendPermanent jobs requiring an SEO Specialist | 2 | 0 | 0 |
| As % of all permanent jobs advertised in the West Midlands | 0.058% | - | - |
| As % of the Job Titles category | 0.064% | - | - |
| Number of salaries quoted | 2 | 0 | 0 |
| 10th Percentile | £34,625 | - | - |
| 25th Percentile | £35,938 | - | - |
| Median annual salary (50th Percentile) | £41,250 | - | - |
| 75th Percentile | £45,938 | - | - |
| 90th Percentile | £46,875 | - | - |
| England median annual salary | £34,000 | £32,500 | - |
| % change year-on-year | +4.62% | - | - |
All DemandTrendPermanent IT Job Vacancies
West Midlands
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the West Midlands. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| DemandTrendPermanent vacancies in the West Midlands with a recognized job title | 3,115 | 6,199 | 3,945 |
| % of permanent jobs with a recognized job title | 89.82% | 94.90% | 90.65% |
| Number of salaries quoted | 2,073 | 3,952 | 2,966 |
| 10th Percentile | £27,750 | £28,119 | £27,750 |
| 25th Percentile | £32,656 | £36,000 | £37,500 |
| Median annual salary (50th Percentile) | £50,000 | £50,000 | £52,500 |
| Median % change year-on-year | - | -4.76% | +5.00% |
| 75th Percentile | £65,250 | £65,000 | £65,188 |
| 90th Percentile | £79,750 | £80,000 | £77,500 |
| England median annual salary | £55,000 | £55,000 | £60,000 |
| % change year-on-year | - | -8.33% | - |
SEO Specialist
Job Vacancy Trend in the West Midlands
Job postings that featured SEO Specialist in the job title as a proportion of all IT jobs advertised in the West Midlands.
SEO Specialist
Salary Trend in the West Midlands
Salary distribution trend for SEO Specialist job vacancies in the West Midlands.
SEO Specialist
Job Locations in the West Midlands
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Specialist within the West Midlands region over the 6 months to 28 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching DemandTrendPermanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Staffordshire | - | 1 | £45,000 | - | 2 |
| Halesowen | - | 1 | £37,500 | - | |
| SEO Specialist England |
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SEO Specialist Skill Set
Top 23 Co-occurring Skills and Capabilities in the West Midlands
For the 6 months to 28 August 2025, SEO Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region featuring SEO Specialist in the job title.
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SEO Specialist Skill Set
Co-occurring Skills and Capabilities in the West Midlands by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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