Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Competitor Analysis skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Competitor Analysis over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Competitor Analysis
England > West Midlands
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 320 334 320
Rank change year-on-year +14 -14 +10
Permanent jobs citing Competitor Analysis 5 8 1
As % of all permanent IT jobs advertised in the West Midlands 0.050% 0.070% 0.009%
As % of the Processes & Methodologies category 0.056% 0.078% 0.010%
Number of salaries quoted 3 2 1
West Midlands median annual salary £25,500 £27,625 £60,000
Median salary % change year-on-year -7.69% -53.96% +100.00%
10th Percentile £21,750 £26,063 £57,500
90th Percentile £29,050 £29,088 £62,500
England median annual salary £47,500 £50,000 £47,500
% change year-on-year -5.00% +5.26% +18.75%

Competitor Analysis is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8911 10210 9576
As % of all permanent IT jobs advertised in the West Midlands 88.90% 89.18% 87.60%
Number of salaries quoted 7215 7983 7897
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,500 £25,000 £24,750
90th Percentile £65,000 £63,750 £64,700
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Competitor Analysis
Job Vacancy Trend in the West Midlands

Job postings citing Competitor Analysis as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Competitor Analysis in the West Midlands

Competitor Analysis
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Competitor Analysis in the West Midlands.

Salary trend for Competitor Analysis in the West Midlands

Competitor Analysis
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Competitor Analysis within the West Midlands region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Halesowen - 3 £25,500 -
Birmingham +16 1 £28,500 -
Worcestershire -12 1 £22,000 -20.36%
Competitor Analysis
England

For the 6 months to 19 November 2017, IT jobs citing Competitor Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Competitor Analysis.

1 4 (80.00%) Business Intelligence
1 4 (80.00%) BBC
1 4 (80.00%) Games
2 3 (60.00%) Marketing
2 3 (60.00%) Digital Marketing
2 3 (60.00%) Google
2 3 (60.00%) Analytics
2 3 (60.00%) AdWords
3 2 (40.00%) Wireframes
3 2 (40.00%) CSS3
3 2 (40.00%) Link Building
3 2 (40.00%) Prototyping
3 2 (40.00%) Collaborative Working
3 2 (40.00%) User Experience
3 2 (40.00%) HTML5
3 2 (40.00%) Mandarin Language
3 2 (40.00%) Search Engine Marketing
3 2 (40.00%) Google Analytics
3 2 (40.00%) Web Design
3 2 (40.00%) Content Management
3 2 (40.00%) Web Analytics
3 2 (40.00%) SEO
3 2 (40.00%) HTML
3 2 (40.00%) CSS
4 1 (20.00%) Online Marketing
4 1 (20.00%) Social Media
4 1 (20.00%) Pay per click
4 1 (20.00%) Budgeting and Forecasting

Competitor Analysis
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (60.00%) AdWords
2 2 (40.00%) Google Analytics
General
1 4 (80.00%) Games
2 3 (60.00%) Marketing
3 2 (40.00%) Mandarin Language
Job Titles
1 3 (60.00%) Marketing Executive
2 2 (40.00%) Designer
2 2 (40.00%) Junior
2 2 (40.00%) Junior Designer
2 2 (40.00%) Junior UX Designer
2 2 (40.00%) Search Marketing Executive
2 2 (40.00%) SEO Executive
2 2 (40.00%) UX Designer
3 1 (20.00%) Digital Executive
3 1 (20.00%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 2 (40.00%) CSS
1 2 (40.00%) CSS3
1 2 (40.00%) HTML
1 2 (40.00%) HTML5
Miscellaneous
1 4 (80.00%) BBC
2 2 (40.00%) User Experience
3 1 (20.00%) Social Media
Processes & Methodologies
1 4 (80.00%) Business Intelligence
2 3 (60.00%) Analytics
2 3 (60.00%) Digital Marketing
3 2 (40.00%) Collaborative Working
3 2 (40.00%) Content Management
3 2 (40.00%) Link Building
3 2 (40.00%) Prototyping
3 2 (40.00%) Search Engine Marketing
3 2 (40.00%) SEO
3 2 (40.00%) Web Analytics
3 2 (40.00%) Web Design
3 2 (40.00%) Wireframes
4 1 (20.00%) Budgeting and Forecasting
4 1 (20.00%) Online Marketing
4 1 (20.00%) Pay per click
Vendors
1 3 (60.00%) Google