Marketing Analytics Manager
- Hiring Organisation
- Harnham
- Location
- City of London, London, United Kingdom
loyalty analytics strategy and influencing customer decision-making Driving customer segmentation and measuring the impact of loyalty initiatives Supporting personalised targeting, promotions, and CRM activity Building and enhancing reporting using SQL, Power BI, and Databricks Designing and evaluating tests across loyalty, rewards, and communications Partnering with Marketing, Ecommerce, Product … performance Your Skills & Experience Strong SQL and data visualisation experience Experience in marketing analytics within a consumer-facing environment Good understanding of loyalty and CRM metrics, including retention, CLV, segmentation, and RFM Ability to influence senior stakeholders and communicate complex insights clearly Python experience is advantageous but not essential What ...