The table below looks at the statistics for Social Media Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 574 553 545
Rank change year-on-year
-21 -8
Contract jobs citing Social Media Marketing 6 5 1
As % of all contract IT jobs located in England 0.012% 0.011% 0.002%
As % of the Processes & Methodologies category 0.016% 0.014% 0.003%
Number of daily rates quoted 1 2 1
Average daily rate
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of your Daily Rate
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£78 £469 £450
Average daily rate % change year-on-year
-83.46% +4.16%
UK excluding London average daily rate - - -
Number of hourly rates quoted 0 1 0
Average hourly rate - £20.50 -
UK excluding London average hourly rate - £20.50 -
Social Media Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38505 35326 33855
As % of all contract IT jobs located in England 73.82% 74.29% 72.14%
Number of daily rates quoted 25341 22368 20128
Average daily rate £425 £401 £405
Average daily rate % change year-on-year
+6.11% -1.11%
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £385 £363 £370
% change year-on-year
+6.20% -2.02%
Number of hourly rates quoted 1099 1047 1319
Average hourly rate £24.50 £27.50 £29.00
Average hourly rate % change year-on-year
-10.90% -5.17%
90% offered a hourly rate of more than £12.00 £12.79 £12.50
10% offered a hourly rate of more than £50.00 £45.00 £46.50
UK excluding London average hourly rate £25.00 £30.00 £29.00
% change year-on-year
-16.66% +3.44%

Social Media Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Social Media Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in England

Social Media Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing across the England region.

Social Media Marketing Daily Rate Trend in England

Social Media Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media Marketing within the England region over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +2 5 £78 -83.46% 3
South East -17 1 - - 3
South West - - - - 3
Yorkshire - - - -
East Midlands - - - - 3
North West - - - - 4
Social Media Marketing
UK

Social Media Marketing
Top 30 Related IT Skills in England

For the 6 months to 21 November 2014, IT contractor jobs across the England region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing.

1 14 (100.00%) Marketing
1 14 (100.00%) Social Media
2 9 (64.29%) Digital Marketing
2 9 (64.29%) Degree
3 8 (57.14%) Finance
4 7 (50.00%) Email Marketing
5 6 (42.86%) Google Analytics
5 6 (42.86%) Marketo
5 6 (42.86%) Pardot
5 6 (42.86%) Eloqua
5 6 (42.86%) Analytics
5 6 (42.86%) Analytical Skills
5 6 (42.86%) Google
5 6 (42.86%) Visualisation
5 6 (42.86%) Content Management
5 6 (42.86%) Salesforce.com
5 6 (42.86%) Benchmarking
6 4 (28.57%) Project Management
7 3 (21.43%) HTML
7 3 (21.43%) SEO
7 3 (21.43%) Online Marketing
8 2 (14.29%) Coaching
8 2 (14.29%) Campaign Management
8 2 (14.29%) Blog
8 2 (14.29%) Graphic Design
8 2 (14.29%) Legal
8 2 (14.29%) Photoshop
8 2 (14.29%) CMS
8 2 (14.29%) CSS
9 1 (7.14%) XML

Social Media Marketing
Top Related IT Skills in England by Category

For the 6 months to 21 November 2014, IT contractor jobs across the England region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (14.29%) CMS
2 1 (7.14%) WordPress
2 1 (7.14%) Sitecore CMS
Applications
1 2 (14.29%) Photoshop
2 1 (7.14%) MS Project
2 1 (7.14%) MS Office
2 1 (7.14%) MS Excel
2 1 (7.14%) Adobe Illustrator
2 1 (7.14%) MS PowerPoint
Business Applications
1 6 (42.86%) Google Analytics
General
1 14 (100.00%) Marketing
2 8 (57.14%) Finance
3 2 (14.29%) Legal
4 1 (7.14%) Publishing
4 1 (7.14%) Dutch Language
4 1 (7.14%) German Language
Job Titles
1 6 (42.86%) Marketing Executive
1 6 (42.86%) Digital Marketing Executive
2 3 (21.43%) Social Media Manager
2 3 (21.43%) Marketing Manager
3 2 (14.29%) Website Manager
4 1 (7.14%) Coordinator
4 1 (7.14%) Developer
4 1 (7.14%) Web Developer
Libraries, Frameworks & Software Standards
1 3 (21.43%) HTML
2 2 (14.29%) CSS
3 1 (7.14%) XML
3 1 (7.14%) HTML5
3 1 (7.14%) .NET
Miscellaneous
1 14 (100.00%) Social Media
2 6 (42.86%) Visualisation
2 6 (42.86%) Analytical Skills
3 2 (14.29%) Graphic Design
3 2 (14.29%) Blog
4 1 (7.14%) User Experience
Processes & Methodologies
1 9 (64.29%) Digital Marketing
2 7 (50.00%) Email Marketing
3 6 (42.86%) Analytics
3 6 (42.86%) Content Management
3 6 (42.86%) Benchmarking
4 4 (28.57%) Project Management
5 3 (21.43%) SEO
5 3 (21.43%) Online Marketing
6 2 (14.29%) Campaign Management
6 2 (14.29%) Coaching
7 1 (7.14%) Mentoring
7 1 (7.14%) Web Marketing
7 1 (7.14%) Web Development
7 1 (7.14%) User Acceptance Testing
7 1 (7.14%) Product Marketing
7 1 (7.14%) Performance Management
7 1 (7.14%) Web Usability
7 1 (7.14%) Agile Software Development
7 1 (7.14%) PRINCE2
7 1 (7.14%) E-Commerce
Programming Languages
1 1 (7.14%) Java
1 1 (7.14%) JavaScript
1 1 (7.14%) PHP
1 1 (7.14%) SQL
Qualifications
1 9 (64.29%) Degree
Vendors
1 6 (42.86%) Salesforce.com
1 6 (42.86%) Google
1 6 (42.86%) Eloqua
1 6 (42.86%) Marketo
1 6 (42.86%) Pardot
2 1 (7.14%) Sitecore
2 1 (7.14%) Microsoft
2 1 (7.14%) Adobe