The first table below looks at the demand for Social Media Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 584 549 578
Rank change year-on-year
-35 +29
Contract jobs citing Social Media Marketing 4 7 7
As % of all contract IT jobs located in the UK 0.007% 0.015% 0.012%
As % of the Processes & Methodologies category 0.010% 0.020% 0.017%
Number of daily rates quoted 4 7 5
Average daily rate £450 £300 £213
Average daily rate % change year-on-year
+50.00% +41.17%
UK excluding London average daily rate £250 £350 £345
% change year-on-year
-28.57% +1.44%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41318 34649 42090
As % of all contract IT jobs located in the UK 73.34% 72.50% 69.43%
Number of daily rates quoted 25663 20657 24013
Average daily rate £400 £405 £410
Average daily rate % change year-on-year
-1.23% -1.21%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £563 £575 £588
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 1168 1064 1437
Average hourly rate £28.49 £32.00 £27.50
Average hourly rate % change year-on-year
-10.98% +16.36%
90% offered a hourly rate of more than £12.49 £13.50 £13.00
10% offered a hourly rate of more than £52.50 £54.00 £45.00
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing within the UK.

Social Media Marketing Daily Rate Trend in the UK

Social Media Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media Marketing within the UK over the 3 months to 17 April 2014.

Social Media Marketing Daily Rate Histogram in the UK

Social Media Marketing
Top 28 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 17 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -37 4 £450 +55.17% 8
London -33 3 £450 +87.50% 4
South East -17 1 £250 +7.52% 3
Guildford - 1 £250 -
Surrey - 1 £250 -
West Yorkshire - - - -
Wiltshire - - - -
Yorkshire - - - - 1
City of London - - - - 1
North West - - - -
Barnsley - - - -
Bracknell - - - -
Fareham - - - - 3
Godalming - - - -
Manchester - - - -
Marlow - - - -
Milton Keynes - - - -
Rotherham - - - -
Southampton - - - -
Berkshire - - - -
Buckinghamshire - - - -
Cornwall - - - -
Hampshire - - - - 3
North Yorkshire - - - - 1
South Yorkshire - - - -
Harrogate - - - - 1
Leeds - - - -
South West - - - -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 17 April 2014, IT contractor jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing.

1 9 (100.00%) Marketing
1 9 (100.00%) Social Media
2 3 (33.33%) Waterfall
2 3 (33.33%) CSS3
2 3 (33.33%) HTML5
2 3 (33.33%) Adobe
2 3 (33.33%) HTML
2 3 (33.33%) Photoshop
2 3 (33.33%) CSS
2 3 (33.33%) CRM
2 3 (33.33%) Dreamweaver
2 3 (33.33%) Finance
2 3 (33.33%) Publishing
2 3 (33.33%) Adobe Illustrator
2 3 (33.33%) InDesign
2 3 (33.33%) Agile Software Development
2 3 (33.33%) Banking
2 3 (33.33%) Business Analysis
2 3 (33.33%) MS PowerPoint
2 3 (33.33%) User Stories
3 2 (22.22%) Analytics
3 2 (22.22%) Google
3 2 (22.22%) Microsoft
3 2 (22.22%) Flash
3 2 (22.22%) MS Office
3 2 (22.22%) JavaScript
3 2 (22.22%) Telecoms
3 2 (22.22%) Fireworks
3 2 (22.22%) Project Management
3 2 (22.22%) Google Analytics

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 17 April 2014, IT contractor jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Applications
1 3 (33.33%) Photoshop
1 3 (33.33%) Adobe Illustrator
1 3 (33.33%) InDesign
1 3 (33.33%) MS PowerPoint
2 2 (22.22%) MS Office
2 2 (22.22%) Fireworks
Business Applications
1 2 (22.22%) Google Analytics
Development Applications
1 3 (33.33%) Dreamweaver
General
1 9 (100.00%) Marketing
2 3 (33.33%) Finance
2 3 (33.33%) Publishing
2 3 (33.33%) Banking
3 2 (22.22%) Telecoms
Job Titles
1 3 (33.33%) Business Analyst
1 3 (33.33%) Analyst
1 3 (33.33%) Graphic Designer
1 3 (33.33%) Financial Business Analyst
1 3 (33.33%) Financial Services Business Analyst
1 3 (33.33%) Designer
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
1 3 (33.33%) CSS
1 3 (33.33%) HTML5
1 3 (33.33%) CSS3
2 2 (22.22%) Flash
Miscellaneous
1 9 (100.00%) Social Media
2 2 (22.22%) Graphic Design
3 1 (11.11%) Digital Media
Processes & Methodologies
1 3 (33.33%) CRM
1 3 (33.33%) Agile Software Development
1 3 (33.33%) Business Analysis
1 3 (33.33%) Waterfall
1 3 (33.33%) User Stories
2 2 (22.22%) Analytics
2 2 (22.22%) Online Marketing
2 2 (22.22%) Project Management
Programming Languages
1 2 (22.22%) JavaScript
Qualifications
1 1 (11.11%) Degree
Vendors
1 3 (33.33%) Adobe
2 2 (22.22%) Google
2 2 (22.22%) Microsoft