The table below looks at the statistics for Social Media Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 27 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Aug 2015
Same period 2014 Same period 2013
Social Media Marketing
Rank 612 592 589
Rank change year-on-year
-20 -3
Contract jobs citing Social Media Marketing 8 8 4
As % of all contract IT jobs located in the UK 0.014% 0.014% 0.007%
As % of the Processes & Methodologies category 0.018% 0.019% 0.010%
Number of daily rates quoted 7 3 1
Average daily rate
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£288 £200 £550
Average daily rate % change year-on-year
+43.75% -63.63%
UK excluding London average daily rate £288 £200 -
% change year-on-year
+43.75% -
Number of hourly rates quoted 0 0 1
Average hourly rate - - £20.50
UK excluding London average hourly rate - - £20.50

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44771 42887 39990
As % of all contract IT jobs located in the UK 77.90% 76.14% 74.92%
Number of daily rates quoted 29124 26514 24550
Average daily rate £425 £410 £400
Average daily rate % change year-on-year
+3.65% +2.50%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 1215 1168 1110
Average hourly rate £31.44 £23.50 £29.00
Average hourly rate % change year-on-year
+33.78% -18.96%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £52.13 £50.00 £50.00
UK excluding London average hourly rate £32.50 £25.50 £30.00
% change year-on-year
+27.45% -15.00%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing within the UK.

Social Media Marketing Daily Rate Trend in the UK

Social Media Marketing
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 27 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -27 8 £288 +43.75% 10
South East -12 6 £288 +43.75% 2
Reading - 6 £288 -
Berkshire - 6 £288 -
London +8 1 £200 +11.11% 1
North West - 1 - - 5
Manchester - 1 - - 1

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 27 August 2015, IT contractor jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing.

1 11 (100.00%) Marketing
1 11 (100.00%) Social Media
2 10 (90.91%) Digital Marketing
3 9 (81.82%) Google
3 9 (81.82%) Facebook
3 9 (81.82%) Radian6
4 8 (72.73%) Twitter
4 8 (72.73%) Spiceworks
4 8 (72.73%) Marketing Strategy
4 8 (72.73%) Eloqua
4 8 (72.73%) Salesforce.com
5 6 (54.55%) SEO
6 4 (36.36%) Information Management
6 4 (36.36%) E-Commerce
6 4 (36.36%) Continuous Improvement
6 4 (36.36%) Veritas
6 4 (36.36%) Campaign Management
7 2 (18.18%) Online Marketing
8 1 (9.09%) HTML5
8 1 (9.09%) CSS3
8 1 (9.09%) Pay per click
8 1 (9.09%) WordPress
8 1 (9.09%) Analytics
8 1 (9.09%) Digital Media
8 1 (9.09%) B2B
8 1 (9.09%) Microsoft
8 1 (9.09%) Intranet
8 1 (9.09%) HTML
8 1 (9.09%) PHP
8 1 (9.09%) MS Office

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 27 August 2015, IT contractor jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (9.09%) Drupal
1 1 (9.09%) WordPress
Applications
1 1 (9.09%) MS Office
1 1 (9.09%) MS Excel
1 1 (9.09%) MS PowerPoint
Business Applications
1 9 (81.82%) Radian6
Cloud Services
1 1 (9.09%) Google Analytics
1 1 (9.09%) MailChimp
Communications & Networking
1 1 (9.09%) Intranet
General
1 11 (100.00%) Marketing
Job Titles
1 9 (81.82%) Social Media Manager
2 5 (45.45%) Marketing Manager
3 1 (9.09%) Project Officer
3 1 (9.09%) Online Marketing Manager
3 1 (9.09%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (9.09%) HTML
1 1 (9.09%) CSS
1 1 (9.09%) XHTML
1 1 (9.09%) HTML5
1 1 (9.09%) CSS3
Miscellaneous
1 11 (100.00%) Social Media
2 1 (9.09%) Digital Media
2 1 (9.09%) Blog
Processes & Methodologies
1 10 (90.91%) Digital Marketing
2 8 (72.73%) Marketing Strategy
3 6 (54.55%) SEO
4 4 (36.36%) Information Management
4 4 (36.36%) E-Commerce
4 4 (36.36%) Campaign Management
4 4 (36.36%) Continuous Improvement
5 2 (18.18%) Online Marketing
6 1 (9.09%) B2B
6 1 (9.09%) Web Analytics
6 1 (9.09%) Pay per click
6 1 (9.09%) Email Marketing
6 1 (9.09%) Line Management
6 1 (9.09%) Channel Management
6 1 (9.09%) Analytics
Programming Languages
1 1 (9.09%) PHP
Vendors
1 9 (81.82%) Google
1 9 (81.82%) Facebook
2 8 (72.73%) Twitter
2 8 (72.73%) Salesforce.com
2 8 (72.73%) Spiceworks
2 8 (72.73%) Eloqua
3 4 (36.36%) Veritas
4 1 (9.09%) Microsoft
4 1 (9.09%) Sysomos