The table below looks at the statistics for Social Media Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Social Media Marketing
Rank 641 651 636
Rank change year-on-year
+10 -15
Contract jobs citing Social Media Marketing 6 8 8
As % of all contract IT jobs located in the UK 0.011% 0.014% 0.014%
As % of the Processes & Methodologies category 0.013% 0.017% 0.018%
Number of daily rates quoted 4 7 3
Median daily rate £313 £288 £200
Median daily rate % change year-on-year
+8.69% +43.75%
UK excluding London median daily rate £313 £288 £200
% change year-on-year
+8.69% +43.75%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44775 46207 43715
As % of all contract IT jobs located in the UK 82.82% 80.33% 78.56%
Number of daily rates quoted 29547 30038 27060
Median daily rate £438 £425 £407
Median daily rate % change year-on-year
+2.94% +4.42%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £595 £575 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1127 1253 1181
Median hourly rate £28.50 £31.44 £24.00
Median hourly rate % change year-on-year
-9.35% +31.00%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £52.00 £52.13 £50.00
UK excluding London median hourly rate £30.00 £32.54 £25.75
% change year-on-year
-7.80% +26.36%

Social Media Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Social Media Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing within the UK.

Social Media Marketing Daily Rate Trend in the UK

Social Media Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media Marketing within the UK over the 3 months to 30 August 2016.

Social Media Marketing Daily Rate Histogram in the UK

Social Media Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media Marketing within the UK.

Social Media Marketing Hourly Rate Trend in the UK

Social Media Marketing
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 30 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 5 £275 -4.34% 4
South East +10 3 £275 -4.34%
Berkshire 0 3 £275 -4.34%
London -13 2 £313 +56.25% 1
Reading +7 1 - -
Edinburgh - 1 £350 -
Scotland - 1 £350 -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 30 August 2016, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Social Media Marketing.

1 12 (100.00%) Marketing
1 12 (100.00%) Social Media
2 5 (41.67%) Facebook
2 5 (41.67%) Twitter
2 5 (41.67%) Analytics
2 5 (41.67%) E-Commerce
3 4 (33.33%) Digital Marketing
3 4 (33.33%) Stakeholder Management
3 4 (33.33%) Marketing Strategy
4 3 (25.00%) Google Analytics
4 3 (25.00%) Google
5 2 (16.67%) Workflow Management
5 2 (16.67%) CSS
5 2 (16.67%) CRM
5 2 (16.67%) HTML
5 2 (16.67%) Workflow
5 2 (16.67%) Tableau
5 2 (16.67%) Mobile Marketing
5 2 (16.67%) Analytical Skills
5 2 (16.67%) Marketing Automation
5 2 (16.67%) Mobile Optimisation
6 1 (8.33%) Data-Driven Marketing
6 1 (8.33%) Affiliate Network
6 1 (8.33%) Sprinklr
6 1 (8.33%) AdWords
6 1 (8.33%) Content Development
6 1 (8.33%) Data Centre
6 1 (8.33%) Channel Management
6 1 (8.33%) Magento
6 1 (8.33%) Brand Management

Social Media Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (8.33%) Magento
1 1 (8.33%) Sprinklr
1 1 (8.33%) WebTrends
Cloud Services
1 3 (25.00%) Google Analytics
2 1 (8.33%) AdWords
2 1 (8.33%) Microsoft Azure
Database & Business Intelligence
1 1 (8.33%) MySQL
General
1 12 (100.00%) Marketing
2 1 (8.33%) Advertising
2 1 (8.33%) Finance
2 1 (8.33%) Multimedia
2 1 (8.33%) Publishing
Job Titles
1 4 (33.33%) Digital Innovation Manager
1 4 (33.33%) Marketing Manager
2 2 (16.67%) Administrator
2 2 (16.67%) Digital Marketing Manager
2 2 (16.67%) Email Marketing Manager
2 2 (16.67%) IT Administrator
2 2 (16.67%) IT Support
2 2 (16.67%) Marketing Administrator
2 2 (16.67%) Social Media Manager
2 2 (16.67%) Web Administrator
2 2 (16.67%) Web Manager
2 2 (16.67%) Web Marketing Manager
3 1 (8.33%) Data Analyst
3 1 (8.33%) Digital Marketing Consultant
3 1 (8.33%) Insight Analyst
3 1 (8.33%) IT Support Assistant
3 1 (8.33%) Marketing Consultant
3 1 (8.33%) Mobile Marketing Manager
3 1 (8.33%) Social Media Consultant
3 1 (8.33%) Website Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (16.67%) CSS
1 2 (16.67%) HTML
Miscellaneous
1 12 (100.00%) Social Media
2 2 (16.67%) Analytical Skills
3 1 (8.33%) Blog
3 1 (8.33%) Data Centre
3 1 (8.33%) Digital Media
Processes & Methodologies
1 5 (41.67%) Analytics
1 5 (41.67%) E-Commerce
2 4 (33.33%) Digital Marketing
2 4 (33.33%) Marketing Strategy
2 4 (33.33%) Stakeholder Management
3 2 (16.67%) CRM
3 2 (16.67%) Marketing Automation
3 2 (16.67%) Mobile Marketing
3 2 (16.67%) Mobile Optimisation
3 2 (16.67%) Workflow
3 2 (16.67%) Workflow Management
4 1 (8.33%) Affiliate Network
4 1 (8.33%) B2B
4 1 (8.33%) B2C
4 1 (8.33%) Benchmarking
4 1 (8.33%) Channel Management
4 1 (8.33%) Content Development
4 1 (8.33%) Customer Insight
4 1 (8.33%) Data-Driven Marketing
4 1 (8.33%) Logistics
Programming Languages
1 1 (8.33%) Java
1 1 (8.33%) SQL
Vendors
1 5 (41.67%) Facebook
1 5 (41.67%) Twitter
2 3 (25.00%) Google
3 2 (16.67%) Tableau