The table below looks at the statistics for Social Media Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 591 570 592
Rank change year-on-year
-21 +22
Contract jobs citing Social Media Marketing 8 3 3
As % of all contract IT jobs located in the UK 0.014% 0.006% 0.005%
As % of the Processes & Methodologies category 0.019% 0.008% 0.007%
Number of daily rates quoted 3 0 3
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£200 - £248
UK excluding London average daily rate £200 - -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41740 38461 41085
As % of all contract IT jobs located in the UK 74.13% 73.30% 70.92%
Number of daily rates quoted 25873 23589 23801
Average daily rate £405 £400 £400
Average daily rate % change year-on-year
+1.25% -
90% offered a daily rate of more than £275 £270 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1149 1035 1459
Average hourly rate £22.88 £27.80 £31.25
Average hourly rate % change year-on-year
-17.71% -11.04%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £50.00 £46.00 £45.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing within the UK.

Social Media Marketing Daily Rate Trend in the UK

Social Media Marketing
Top 29 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 21 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 8 £200 - 17
London - 5 £180 - 11
South East +1 3 £200 - 2
Berkshire +2 2 - -
City of London - 2 £180 - 2
East Midlands - - - - 1
North West - - - - 2
South West - - - - 1
West Midlands - - - -
East of England - - - -
Hampshire - - - - 1
Hertfordshire - - - -
Nottinghamshire - - - - 1
Warwickshire - - - -
West Yorkshire - - - -
Wiltshire - - - -
Yorkshire - - - -
Manchester - - - - 1
Nottingham - - - - 1
Reading - - - -
Southampton - - - - 1
Swindon - - - -
Watford - - - -
Bristol - - - - 1
Enfield - - - - 1
Fareham - - - -
Kingston Upon Thames - - - - 1
Leamington Spa - - - -
Leeds - - - -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 21 August 2014, IT contractor jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing.

1 14 (100.00%) Marketing
1 14 (100.00%) Social Media
2 8 (57.14%) Finance
2 8 (57.14%) Digital Marketing
3 6 (42.86%) Content Management
3 6 (42.86%) Email Marketing
3 6 (42.86%) Analytics
4 5 (35.71%) SEO
4 5 (35.71%) Degree
5 4 (28.57%) E-Commerce
5 4 (28.57%) CMS
6 3 (21.43%) CRM
6 3 (21.43%) Salesforce.com
6 3 (21.43%) Benchmarking
6 3 (21.43%) Agile Software Development
6 3 (21.43%) Banking
6 3 (21.43%) Business Analysis
6 3 (21.43%) Web Analytics
6 3 (21.43%) Google
6 3 (21.43%) Pay per click
6 3 (21.43%) Dutch Language
6 3 (21.43%) French Language
6 3 (21.43%) Google Analytics
6 3 (21.43%) Drupal
6 3 (21.43%) Visualisation
6 3 (21.43%) Waterfall
6 3 (21.43%) Marketing Strategy
6 3 (21.43%) Eloqua
6 3 (21.43%) User Stories
6 3 (21.43%) Marketo

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 21 August 2014, IT contractor jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (28.57%) CMS
2 3 (21.43%) Drupal
2 3 (21.43%) Magnolia
3 1 (7.14%) WordPress
Applications
1 1 (7.14%) Photoshop
1 1 (7.14%) Adobe Illustrator
Business Applications
1 3 (21.43%) Google Analytics
General
1 14 (100.00%) Marketing
2 8 (57.14%) Finance
3 3 (21.43%) Dutch Language
3 3 (21.43%) French Language
3 3 (21.43%) Banking
4 2 (14.29%) Legal
5 1 (7.14%) Publishing
Job Titles
1 6 (42.86%) Marketing Executive
1 6 (42.86%) Digital Marketing Executive
2 3 (21.43%) Business Analyst
2 3 (21.43%) Analyst
2 3 (21.43%) Financial Business Analyst
2 3 (21.43%) Financial Services Business Analyst
3 2 (14.29%) Website Manager
3 2 (14.29%) Marketing Manager
3 2 (14.29%) Social Media Manager
4 1 (7.14%) Web Developer
4 1 (7.14%) Developer
Libraries, Frameworks & Software Standards
1 1 (7.14%) HTML
1 1 (7.14%) CSS
1 1 (7.14%) HTML5
Miscellaneous
1 14 (100.00%) Social Media
2 3 (21.43%) Visualisation
3 2 (14.29%) Blog
4 1 (7.14%) Graphic Design
Processes & Methodologies
1 8 (57.14%) Digital Marketing
2 6 (42.86%) Email Marketing
2 6 (42.86%) Analytics
2 6 (42.86%) Content Management
3 5 (35.71%) SEO
4 4 (28.57%) E-Commerce
5 3 (21.43%) Benchmarking
5 3 (21.43%) Agile Software Development
5 3 (21.43%) Business Analysis
5 3 (21.43%) Web Analytics
5 3 (21.43%) Pay per click
5 3 (21.43%) User Stories
5 3 (21.43%) Waterfall
5 3 (21.43%) Marketing Strategy
5 3 (21.43%) CRM
6 2 (14.29%) Online Marketing
6 2 (14.29%) Campaign Management
6 2 (14.29%) Project Management
Programming Languages
1 1 (7.14%) PHP
Qualifications
1 5 (35.71%) Degree
Vendors
1 3 (21.43%) Salesforce.com
1 3 (21.43%) Google
1 3 (21.43%) Eloqua
1 3 (21.43%) Marketo
1 3 (21.43%) Pardot
2 1 (7.14%) Adobe