The table below looks at the statistics for Social Media Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Social Media Marketing
UK
Rank 596 630 -
Rank change year-on-year
+34 -
Contract jobs citing Social Media Marketing 5 6 0
As % of all contract IT jobs located in the UK 0.011% 0.012% -
As % of the Processes & Methodologies category 0.013% 0.014% -
Number of daily rates quoted 2 2 0
Median daily rate £450 £154 -
Median daily rate % change year-on-year
+192.68% -
UK excluding London median daily rate - £150 -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
37677 42341 41624
As % of all contract IT jobs located in the UK 82.81% 82.72% 79.46%
Number of daily rates quoted 25060 27689 26256
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £298 £280
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £408 £400 £399
% change year-on-year
+1.87% +0.29%
Number of hourly rates quoted 944 1155 1112
Median hourly rate £35.00 £39.00 £27.50
Median hourly rate % change year-on-year
-10.25% +41.81%
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £55.00 £55.00 £49.50
UK excluding London median hourly rate £36.00 £40.00 £29.00
% change year-on-year
-10.00% +37.93%

Social Media Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Social Media Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing within the UK.

Social Media Marketing Daily Rate Trend in the UK

Social Media Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media Marketing within the UK.

Social Media Marketing Hourly Rate Trend in the UK

Social Media Marketing
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 27 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 5 £450 +192.68% 5
London +22 4 £450 +185.71% 2
North West +19 1 - - 1
Lancashire - 1 - -
Chorley - 1 - -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 27 February 2017, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Social Media Marketing.

1 9 (100.00%) Marketing
1 9 (100.00%) Social Media
2 7 (77.78%) Google Analytics
2 7 (77.78%) Analytics
2 7 (77.78%) Google
3 6 (66.67%) Marketing Automation
3 6 (66.67%) CRM
4 5 (55.56%) SEO
4 5 (55.56%) Digital Marketing
5 4 (44.44%) E-Commerce
5 4 (44.44%) AdWords
6 3 (33.33%) Mobile Optimisation
6 3 (33.33%) Mentoring
6 3 (33.33%) Continuous Delivery
6 3 (33.33%) NoSQL
6 3 (33.33%) Tableau
6 3 (33.33%) Personalization
6 3 (33.33%) A/B Testing
6 3 (33.33%) Business Intelligence
6 3 (33.33%) Adobe
6 3 (33.33%) Internet
6 3 (33.33%) HTML
6 3 (33.33%) SQL
6 3 (33.33%) CSS
6 3 (33.33%) Workflow
6 3 (33.33%) Finance
6 3 (33.33%) Games
6 3 (33.33%) Agile Software Development
6 3 (33.33%) Banking
6 3 (33.33%) Retail

Social Media Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 7 (77.78%) Google Analytics
2 4 (44.44%) AdWords
Communications & Networking
1 3 (33.33%) Internet
Database & Business Intelligence
1 3 (33.33%) NoSQL
2 2 (22.22%) Data Warehouse
General
1 9 (100.00%) Marketing
2 3 (33.33%) Banking
2 3 (33.33%) Finance
2 3 (33.33%) Games
2 3 (33.33%) Retail
Job Titles
1 4 (44.44%) Marketing Manager
2 3 (33.33%) Architect
2 3 (33.33%) Digital Architect
2 3 (33.33%) Digital Marketing Manager
3 2 (22.22%) Marketing Automation Manager
4 1 (11.11%) Consultant
4 1 (11.11%) Content Manager
4 1 (11.11%) Copywriter
4 1 (11.11%) Digital Marketing Architect
4 1 (11.11%) Digital Marketing Consultant
4 1 (11.11%) Email Marketing Manager
4 1 (11.11%) Marketing Consultant
4 1 (11.11%) Senior Architect
4 1 (11.11%) Senior Digital Architect
4 1 (11.11%) SEO Consultant
4 1 (11.11%) SEO Copywriter
4 1 (11.11%) SEO Manager
4 1 (11.11%) Social Media Consultant
Libraries, Frameworks & Software Standards
1 3 (33.33%) CSS
1 3 (33.33%) HTML
Miscellaneous
1 9 (100.00%) Social Media
2 1 (11.11%) Blog
2 1 (11.11%) iPad
Processes & Methodologies
1 7 (77.78%) Analytics
2 6 (66.67%) CRM
2 6 (66.67%) Marketing Automation
3 5 (55.56%) Digital Marketing
3 5 (55.56%) SEO
4 4 (44.44%) E-Commerce
5 3 (33.33%) A/B Testing
5 3 (33.33%) Agile Software Development
5 3 (33.33%) Business Intelligence
5 3 (33.33%) Content Management
5 3 (33.33%) Continuous Delivery
5 3 (33.33%) Mentoring
5 3 (33.33%) Mobile Optimisation
5 3 (33.33%) Personalization
5 3 (33.33%) Workflow
5 3 (33.33%) Workflow Management
6 2 (22.22%) Mobile Marketing
6 2 (22.22%) Single Customer View
7 1 (11.11%) Content Writing
7 1 (11.11%) Multichannel Marketing
Programming Languages
1 3 (33.33%) SQL
Vendors
1 7 (77.78%) Google
2 3 (33.33%) Adobe
2 3 (33.33%) Tableau