The table below looks at the statistics for Social Media Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media Marketing over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Social Media Marketing
Rank 612 606 575
Rank change year-on-year
-6 -31
Contract jobs citing Social Media Marketing 8 5 4
As % of all contract IT jobs located in the UK 0.014% 0.009% 0.008%
As % of the Processes & Methodologies category 0.018% 0.012% 0.010%
Number of daily rates quoted 8 3 0
Average daily rate
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£244 £200 -
Average daily rate % change year-on-year
+21.87% -
UK excluding London average daily rate £288 £200 -
% change year-on-year
+43.75% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44182 41616 38228
As % of all contract IT jobs located in the UK 77.70% 76.15% 74.80%
Number of daily rates quoted 28632 25727 23174
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £285 £275 £270
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 1181 1176 1105
Average hourly rate £30.00 £25.00 £30.50
Average hourly rate % change year-on-year
+20.00% -18.03%
90% offered a hourly rate of more than £12.50 £12.85 £12.50
10% offered a hourly rate of more than £52.17 £50.00 £50.00
UK excluding London average hourly rate £30.50 £26.50 £31.00
% change year-on-year
+15.09% -14.51%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media Marketing within the UK.

Social Media Marketing Daily Rate Trend in the UK

Social Media Marketing
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -22 8 £244 +21.87% 6
Berkshire +10 7 £288 -
South East -6 7 £288 +43.75% 1
Reading - 7 £288 -
London -3 1 £200 +11.11% 1

Social Media Marketing
Top 23 Related IT Skills

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing.

1 10 (100.00%) Marketing
1 10 (100.00%) Digital Marketing
1 10 (100.00%) Social Media
2 9 (90.00%) Facebook
2 9 (90.00%) Radian6
3 8 (80.00%) Twitter
3 8 (80.00%) Spiceworks
3 8 (80.00%) Marketing Strategy
3 8 (80.00%) Eloqua
3 8 (80.00%) Salesforce.com
3 8 (80.00%) Google
4 5 (50.00%) SEO
5 4 (40.00%) Information Management
5 4 (40.00%) E-Commerce
5 4 (40.00%) Continuous Improvement
5 4 (40.00%) Campaign Management
5 4 (40.00%) Veritas
6 1 (10.00%) Channel Management
6 1 (10.00%) Sysomos
6 1 (10.00%) Online Marketing
6 1 (10.00%) Blog
6 1 (10.00%) B2B
6 1 (10.00%) Pay per click

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Business Applications
1 9 (90.00%) Radian6
General
1 10 (100.00%) Marketing
Job Titles
1 9 (90.00%) Social Media Manager
2 5 (50.00%) Marketing Manager
3 1 (10.00%) Online Marketing Manager
3 1 (10.00%) Digital Marketing Manager
Miscellaneous
1 10 (100.00%) Social Media
2 1 (10.00%) Blog
Processes & Methodologies
1 10 (100.00%) Digital Marketing
2 8 (80.00%) Marketing Strategy
3 5 (50.00%) SEO
4 4 (40.00%) Information Management
4 4 (40.00%) E-Commerce
4 4 (40.00%) Campaign Management
4 4 (40.00%) Continuous Improvement
5 1 (10.00%) Channel Management
5 1 (10.00%) Online Marketing
5 1 (10.00%) B2B
5 1 (10.00%) Pay per click
Vendors
1 9 (90.00%) Facebook
2 8 (80.00%) Twitter
2 8 (80.00%) Salesforce.com
2 8 (80.00%) Google
2 8 (80.00%) Spiceworks
2 8 (80.00%) Eloqua
3 4 (40.00%) Veritas
4 1 (10.00%) Sysomos