The first table below looks at the demand for Online Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Online Marketing
Rank 359 389 397
Rank change year-on-year
+30 +8
Contract jobs citing Online Marketing 26 17 40
As % of all contract IT jobs located in London 0.120% 0.063% 0.128%
As % of the Processes & Methodologies category 0.162% 0.088% 0.180%
Number of daily rates quoted 20 9 25
Average daily rate £163 £410 £260
Average daily rate % change year-on-year
-60.24% +57.69%
90% offered a daily rate of more than £100 £290 £174
10% offered a daily rate of more than £500 £514 £363
UK excluding London average daily rate £218 £268 £275
% change year-on-year
-18.69% -2.72%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.40 -
All Processes & Methodologies
London
Contract IT job ads with a match in the
Processes & Methodologies category
16095 19235 22284
As % of all contract IT jobs located in London 74.54% 71.82% 71.33%
Number of daily rates quoted 11073 12624 14702
Average daily rate £450 £450 £480
Average daily rate % change year-on-year
- -6.25%
90% offered a daily rate of more than £300 £300 £303
10% offered a daily rate of more than £600 £600 £625
UK excluding London average daily rate £363 £365 £375
% change year-on-year
-0.68% -2.66%
Number of hourly rates quoted 249 334 354
Average hourly rate £30.00 £29.00 £28.00
Average hourly rate % change year-on-year
+3.44% +3.57%
90% offered a hourly rate of more than £14.00 £15.00 £14.00
10% offered a hourly rate of more than £135.00 £45.00 £50.00
UK excluding London average hourly rate £31.60 £25.00 £30.00
% change year-on-year
+26.40% -16.66%
Online Marketing
England

Online Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

London Online Marketing Jobs Demand Trend

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the London region.

London Online Marketing Daily Rate Trend

Online Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the London region over the 3 months to 17 May 2013.

London Online Marketing Daily Rate Histogram

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the London region.

London Online Marketing Hourly Rate Trend

Online Marketing
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the London region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
City of London +10 6 £225 -38.14%
Canary Wharf - 3 £100 -
Docklands, London - 2 £115 -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 42 (100.00%) Marketing
2 18 (42.86%) SEO
3 15 (35.71%) Analytics
4 12 (28.57%) Web Analytics
5 11 (26.19%) Degree
6 10 (23.81%) Google
7 9 (21.43%) Retail
7 9 (21.43%) Google Analytics
8 8 (19.05%) HTML5
8 8 (19.05%) SiteCatalyst
8 8 (19.05%) HTML
8 8 (19.05%) E-Commerce
8 8 (19.05%) CMS
8 8 (19.05%) Unica
9 7 (16.67%) Data Mining
9 7 (16.67%) CSS
9 7 (16.67%) JavaScript
9 7 (16.67%) Photoshop
9 7 (16.67%) Project Management
9 7 (16.67%) Internet
10 6 (14.29%) SQL
10 6 (14.29%) Banking
10 6 (14.29%) Continuous Improvement
10 6 (14.29%) Email Marketing
10 6 (14.29%) Digital Marketing
10 6 (14.29%) jQuery
10 6 (14.29%) Data Protection
11 5 (11.90%) Pay per click
11 5 (11.90%) XML
11 5 (11.90%) Flash

Online Marketing
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Development
1 8 (19.05%) HTML
1 8 (19.05%) HTML5
2 7 (16.67%) CSS
3 6 (14.29%) jQuery
4 5 (11.90%) XML
4 5 (11.90%) Flash
5 3 (7.143%) WSDL
5 3 (7.143%) XML Schema
5 3 (7.143%) Web Services
5 3 (7.143%) .NET
5 3 (7.143%) ASP.NET
5 3 (7.143%) ASP.NET 2.0
5 3 (7.143%) ASP.NET MVC
5 3 (7.143%) MDX
5 3 (7.143%) WCF
5 3 (7.143%) LINQ
5 3 (7.143%) CSS3
6 2 (4.762%) Middleware
6 2 (4.762%) Ajax
7 1 (2.381%) YUI
Application Platforms
1 8 (19.05%) CMS
2 3 (7.143%) ColdFusion
3 1 (2.381%) SAS
3 1 (2.381%) Moodle
Applications
1 7 (16.67%) Photoshop
2 4 (9.524%) Adobe Illustrator
3 3 (7.143%) Fireworks
3 3 (7.143%) MS Project
3 3 (7.143%) MS Office
3 3 (7.143%) MS Excel
4 2 (4.762%) QuarkXPress
4 2 (4.762%) FreeHand
4 2 (4.762%) MS PowerPoint
5 1 (2.381%) InDesign
Business Applications
1 9 (21.43%) Google Analytics
2 8 (19.05%) SiteCatalyst
3 1 (2.381%) WebTrends
Communications & Networking
1 7 (16.67%) Internet
Database & Business Intelligence
1 7 (16.67%) Data Mining
2 4 (9.524%) SQL Server
3 3 (7.143%) OLAP
3 3 (7.143%) SQL Server 2005
3 3 (7.143%) SQL Server 2008
3 3 (7.143%) SQL Server 2000
4 2 (4.762%) MySQL
5 1 (2.381%) Sybase IQ
5 1 (2.381%) Sybase ASE
5 1 (2.381%) Oracle 8/8i
Development Applications
1 4 (9.524%) Dreamweaver
General
1 42 (100.00%) Marketing
2 9 (21.43%) Retail
3 6 (14.29%) Banking
4 4 (9.524%) Finance
5 3 (7.143%) Publishing
6 2 (4.762%) Retail Banking
6 2 (4.762%) German Language
7 1 (2.381%) Mandarin Language
7 1 (2.381%) Telecoms
Job Titles
1 12 (28.57%) Analyst
2 9 (21.43%) Junior
2 9 (21.43%) Developer
3 8 (19.05%) Junior Analyst
3 8 (19.05%) Web Analyst
4 6 (14.29%) Project Manager
5 3 (7.143%) .NET Developer
5 3 (7.143%) C# Developer
5 3 (7.143%) C# ASP.NET Developer
5 3 (7.143%) Designer
5 3 (7.143%) Agile .NET Developer
5 3 (7.143%) Agile C# Developer
5 3 (7.143%) C# .NET Developer
6 2 (4.762%) Website Developer
6 2 (4.762%) Front-End Developer
6 2 (4.762%) SEO Analyst
6 2 (4.762%) Senior Manager
6 2 (4.762%) Marketing Manager
6 2 (4.762%) Senior Account Manager
6 2 (4.762%) Account Manager
Miscellaneous
1 2 (4.762%) IPTV
1 2 (4.762%) Management Information System
1 2 (4.762%) Social Media
2 1 (2.381%) New Media
2 1 (2.381%) Mobile App
2 1 (2.381%) E-Learning
2 1 (2.381%) VLE
2 1 (2.381%) Smartphone
2 1 (2.381%) Online Banking
2 1 (2.381%) Graphic Design
2 1 (2.381%) Podcast
2 1 (2.381%) Social Network
2 1 (2.381%) Data Extraction
2 1 (2.381%) Learning Management System
2 1 (2.381%) Open Source
Processes & Methodologies
1 18 (42.86%) SEO
2 15 (35.71%) Analytics
3 12 (28.57%) Web Analytics
4 8 (19.05%) E-Commerce
5 7 (16.67%) Project Management
6 6 (14.29%) Email Marketing
6 6 (14.29%) Digital Marketing
6 6 (14.29%) Data Protection
6 6 (14.29%) Continuous Improvement
7 5 (11.90%) Pay per click
8 4 (9.524%) Web Development
8 4 (9.524%) Migration
8 4 (9.524%) Scrum
8 4 (9.524%) Agile Software Development
9 3 (7.143%) Web Design
9 3 (7.143%) Stakeholder Management
9 3 (7.143%) MVC
9 3 (7.143%) OO
9 3 (7.143%) Data Analysis
9 3 (7.143%) Time Management
Programming Languages
1 7 (16.67%) JavaScript
2 6 (14.29%) SQL
3 3 (7.143%) T-SQL
3 3 (7.143%) ActionScript
3 3 (7.143%) C#
4 2 (4.762%) PHP
5 1 (2.381%) Java
5 1 (2.381%) C
Qualifications
1 11 (26.19%) Degree
2 1 (2.381%) PhD
2 1 (2.381%) PRINCE2 Certification
Vendors
1 10 (23.81%) Google
2 8 (19.05%) Unica
3 3 (7.143%) Omniture
3 3 (7.143%) Microsoft
4 2 (4.762%) Adobe
5 1 (2.381%) Hyperion
5 1 (2.381%) Teradata
5 1 (2.381%) Coremetrics
5 1 (2.381%) Oracle
5 1 (2.381%) Sybase
5 1 (2.381%) Cognos
5 1 (2.381%) Hitwise
5 1 (2.381%) Twitter
London
Social Insight Analyst Essential Experience: - Degree educated - ideally in Statistics, Economics, Computer Science, HCI, Mathematics - Strong experience using listening platforms such as Radian 6, Loudpixel, Sysomos, Topsy, etc-...
TRG
Rate: 50000-60000 Per Annum
Posted: 23 April 2013
City, London
The campaigns will be across multiple engines and geographies to meet particular work flow targets. As this is a Senior SEM Analyst position, it is essential you have...
E-synergy Solutions
Rate: £200 - £300 per day
Posted: 17 May 2013