The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Online Marketing
England / London
Rank 406 405 395
Rank change year-on-year
-1 -10
Contract jobs citing Online Marketing 2 10 28
As % of all contract IT jobs located in London 0.010% 0.048% 0.13%
As % of the Processes & Methodologies category 0.012% 0.057% 0.16%
Number of daily rates quoted 2 8 10
Median daily rate £353 £350 £209
Median daily rate % change year-on-year
+0.71% +67.86%
90% offered a daily rate of more than £335 £330 £143
10% offered a daily rate of more than £371 £540 £345
UK excluding London median daily rate £250 £256 £358
% change year-on-year
-2.15% -28.53%
Number of hourly rates quoted 0 0 2
Median hourly rate - - £16.00
UK excluding London median hourly rate - £16.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
16163 17637 17170
As % of all contract IT jobs located in London 84.52% 84.21% 81.41%
Number of daily rates quoted 11680 12514 12406
Median daily rate £488 £475 £450
Median daily rate % change year-on-year
+2.63% +5.55%
90% offered a daily rate of more than £350 £325 £313
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £405 £400 £393
% change year-on-year
+1.25% +1.91%
Number of hourly rates quoted 158 214 192
Median hourly rate £31.50 £24.23 £22.00
Median hourly rate % change year-on-year
+30.00% +10.13%
90% offered a hourly rate of more than £14.50 £12.50 £12.50
10% offered a hourly rate of more than £55.00 £50.99 £52.50
UK excluding London median hourly rate £35.00 £40.00 £26.00
% change year-on-year
-12.50% +53.84%

Online Marketing
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Online Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in London

Online Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the London region.

Online Marketing Daily Rate Trend in London

Online Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the London region.

Online Marketing Hourly Rate Trend in London

Online Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the London region over the 3 months to 22 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -6 1 £375 -28.57% 4
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in London

For the 6 months to 22 January 2017, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Online Marketing.

1 16 (100.00%) Marketing
2 6 (37.50%) HTML
2 6 (37.50%) SQL
2 6 (37.50%) CRM
2 6 (37.50%) Analytics
3 5 (31.25%) E-Commerce
3 5 (31.25%) SQL Server
3 5 (31.25%) JavaScript
3 5 (31.25%) Degree
4 4 (25.00%) Google
4 4 (25.00%) Google Analytics
4 4 (25.00%) Email Marketing
4 4 (25.00%) Digital Marketing
4 4 (25.00%) T-SQL
4 4 (25.00%) Data Mining
4 4 (25.00%) Web Services
4 4 (25.00%) XML
4 4 (25.00%) SMS
4 4 (25.00%) Salesforce.com
4 4 (25.00%) Project Management
4 4 (25.00%) Data Architecture
4 4 (25.00%) QA
4 4 (25.00%) Database Marketing
4 4 (25.00%) Customer Segmentation
4 4 (25.00%) Salesforce Marketing Cloud
5 3 (18.75%) Social Media
5 3 (18.75%) Advertising
5 3 (18.75%) Stakeholder Management
5 3 (18.75%) Web Design
6 2 (12.50%) SEO

Online Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (12.50%) WordPress
2 1 (6.25%) CMS
2 1 (6.25%) SAS
2 1 (6.25%) SharePoint
2 1 (6.25%) Umbraco
Applications
1 2 (12.50%) InDesign
2 1 (6.25%) Adobe Illustrator
2 1 (6.25%) MS PowerPoint
2 1 (6.25%) Photoshop
Business Applications
1 1 (6.25%) Radian6
1 1 (6.25%) Sage X3
1 1 (6.25%) WebTrends
Cloud Services
1 4 (25.00%) Google Analytics
2 2 (12.50%) AdWords
3 1 (6.25%) Adobe Creative Cloud
Communications & Networking
1 4 (25.00%) SMS
2 1 (6.25%) Intranet
2 1 (6.25%) Skype
Database & Business Intelligence
1 5 (31.25%) SQL Server
2 4 (25.00%) Data Mining
3 1 (6.25%) Endeca
3 1 (6.25%) SQL Server 2008
Development Applications
1 1 (6.25%) Git (software)
General
1 16 (100.00%) Marketing
2 3 (18.75%) Advertising
3 1 (6.25%) Banking
3 1 (6.25%) Finance
3 1 (6.25%) Games
3 1 (6.25%) Retail
3 1 (6.25%) Telecoms
Job Titles
1 4 (25.00%) CRM Specialist
2 3 (18.75%) Designer
2 3 (18.75%) Marketing Manager
3 2 (12.50%) AdWords Manager
3 2 (12.50%) Analyst
3 2 (12.50%) Campaign Manager
3 2 (12.50%) Contracts Manager
3 2 (12.50%) Digital Marketing Manager
3 2 (12.50%) HTML CSS Designer
3 2 (12.50%) Web Designer
3 2 (12.50%) Web Manager
4 1 (6.25%) Analytics Manager
4 1 (6.25%) Data Analyst
4 1 (6.25%) Google Analytics Manager
4 1 (6.25%) HTML CSS Developer
4 1 (6.25%) Project Support Professional
4 1 (6.25%) Technical Support
4 1 (6.25%) UX Developer
4 1 (6.25%) Web Analytics Manager
4 1 (6.25%) Web Developer
Libraries, Frameworks & Software Standards
1 6 (37.50%) HTML
2 4 (25.00%) Web Services
2 4 (25.00%) XML
3 2 (12.50%) CSS
4 1 (6.25%) CSS3
4 1 (6.25%) HTML5
4 1 (6.25%) Semantic HTML
4 1 (6.25%) Twitter Bootstrap
Miscellaneous
1 3 (18.75%) Social Media
2 2 (12.50%) Analytical Skills
2 2 (12.50%) User Experience
3 1 (6.25%) Blog
3 1 (6.25%) Copywriting
3 1 (6.25%) Economics
3 1 (6.25%) Mathematics
3 1 (6.25%) Social Network
3 1 (6.25%) Statistics
3 1 (6.25%) W3C
Operating Systems
1 1 (6.25%) Unix
Processes & Methodologies
1 6 (37.50%) Analytics
1 6 (37.50%) CRM
2 5 (31.25%) E-Commerce
3 4 (25.00%) Customer Segmentation
3 4 (25.00%) Data Architecture
3 4 (25.00%) Database Marketing
3 4 (25.00%) Digital Marketing
3 4 (25.00%) Email Marketing
3 4 (25.00%) Project Management
4 3 (18.75%) Stakeholder Management
4 3 (18.75%) Web Design
5 2 (12.50%) Asset Management
5 2 (12.50%) Customer Engagement
5 2 (12.50%) Search Engine Marketing
5 2 (12.50%) SEO
6 1 (6.25%) Data Analytics
6 1 (6.25%) Marketing Strategy
6 1 (6.25%) Process Improvement
6 1 (6.25%) Statistical Modelling
6 1 (6.25%) Test Strategy
Programming Languages
1 6 (37.50%) SQL
2 5 (31.25%) JavaScript
3 4 (25.00%) T-SQL
4 1 (6.25%) Perl
4 1 (6.25%) PHP
4 1 (6.25%) R
Qualifications
1 5 (31.25%) Degree
Quality Assurance & Compliance
1 4 (25.00%) QA
2 1 (6.25%) Actionable Recommendations
System Software
1 1 (6.25%) Docker
Vendors
1 4 (25.00%) Google
1 4 (25.00%) Salesforce Marketing Cloud
1 4 (25.00%) Salesforce.com
2 2 (12.50%) Adobe
3 1 (6.25%) Barracuda Networks
3 1 (6.25%) Coremetrics
3 1 (6.25%) HEAT Software
3 1 (6.25%) hybris
3 1 (6.25%) Kaspersky
3 1 (6.25%) Sage