The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Online Marketing over the 3 months to 26 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 May 2016
Same period 2015 Same period 2014
Online Marketing
Rank 551 533 429
Rank change year-on-year
-18 -104
Permanent jobs citing Online Marketing 92 135 266
As % of all permanent IT jobs located in London 0.23% 0.31% 0.55%
As % of the Processes & Methodologies category 0.25% 0.35% 0.63%
Number of salaries quoted 86 86 167
Median salary £43,250 £40,000 £50,000
Median salary % change year-on-year
+8.12% -20.00%
90% offered a salary of more than £23,250 £27,500 £35,000
10% offered a salary of more than £57,500 £62,500 £70,000
UK excluding London median salary £31,500 £28,000 £32,500
% change year-on-year
+12.50% -13.84%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
36144 38051 42328
As % of all permanent IT jobs located in London 89.44% 87.43% 86.85%
Number of salaries quoted 31189 31849 35125
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £40,000 £37,500 £37,000
10% offered a salary of more than £85,000 £80,000 £80,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Online Marketing
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Online Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in London

Online Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the London region.

Online Marketing Salary Trend in London

Online Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Online Marketing across the London region over the 3 months to 26 May 2016.

Online Marketing Salary Histogram in London

Online Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the London region over the 3 months to 26 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +44 18 £30,000 -25.00%
Croydon - 11 £47,500 -
Bromley - 1 £22,500 -
Upminster - 1 £32,500 -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in London

For the 6 months to 26 May 2016, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Online Marketing.

1 171 (100.00%) Marketing
2 54 (31.58%) Digital Marketing
3 51 (29.82%) SEO
4 49 (28.65%) HTML
5 44 (25.73%) Analytics
6 42 (24.56%) Degree
7 39 (22.81%) Agile Software Development
8 38 (22.22%) JavaScript
9 37 (21.64%) E-Commerce
10 35 (20.47%) C#
11 34 (19.88%) .NET
11 34 (19.88%) CSS
12 33 (19.30%) Advertising
13 32 (18.71%) SQL
14 28 (16.37%) Pay per click
14 28 (16.37%) Analytical Skills
15 27 (15.79%) MVC
16 26 (15.20%) MS Excel
17 25 (14.62%) Microsoft
17 25 (14.62%) Google
18 24 (14.04%) Social Media
19 23 (13.45%) B2B
20 22 (12.87%) CRM
21 21 (12.28%) PHP
21 21 (12.28%) Retail
22 20 (11.70%) Business Development
22 20 (11.70%) Google Analytics
22 20 (11.70%) Email Marketing
23 19 (11.11%) Scrum
24 17 (9.94%) Adobe

Online Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (5.85%) WordPress
2 8 (4.68%) CMS
3 7 (4.09%) Umbraco
4 6 (3.51%) SAS
5 2 (1.17%) Kentico
6 1 (0.58%) Drupal
6 1 (0.58%) EPiServer CMS
6 1 (0.58%) Joomla!
Applications
1 26 (15.20%) MS Excel
2 15 (8.77%) MS PowerPoint
3 13 (7.60%) Photoshop
4 8 (4.68%) Adobe Illustrator
5 4 (2.34%) Acrobat
5 4 (2.34%) InDesign
6 3 (1.75%) Fireworks
6 3 (1.75%) ImageReady
6 3 (1.75%) MS Office
7 1 (0.58%) Adobe Premiere
7 1 (0.58%) MS Project
7 1 (0.58%) Spreadsheet
7 1 (0.58%) SPSS
Business Applications
1 9 (5.26%) Dynamics CRM
2 6 (3.51%) Magento
3 2 (1.17%) Eloqua
4 1 (0.58%) SAP Oil and Gas
4 1 (0.58%) WebTrends
Cloud Services
1 20 (11.70%) Google Analytics
2 16 (9.36%) SaaS
3 9 (5.26%) Adobe Analytics
4 8 (4.68%) AdWords
4 8 (4.68%) Google Tag Manager
5 4 (2.34%) Microsoft Azure
6 3 (1.75%) GitHub
7 2 (1.17%) Amazon AWS
8 1 (0.58%) Adobe Creative Cloud
8 1 (0.58%) IaaS
8 1 (0.58%) Office 365
Communications & Networking
1 11 (6.43%) Internet
2 3 (1.75%) Firewall
3 1 (0.58%) HTTP
3 1 (0.58%) HTTPS
3 1 (0.58%) SAN
3 1 (0.58%) TCP/IP
3 1 (0.58%) VPN
Database & Business Intelligence
1 13 (7.60%) SQL Server
2 8 (4.68%) MySQL
3 4 (2.34%) SQL Server 2014
3 4 (2.34%) SQL Server Analysis Services
3 4 (2.34%) SQL Server Integration Services
3 4 (2.34%) SQL Server Reporting Services
4 1 (0.58%) Big Data
4 1 (0.58%) Hadoop
4 1 (0.58%) SQL Server 2012
Development Applications
1 9 (5.26%) Git (software)
2 7 (4.09%) Dreamweaver
2 7 (4.09%) Visual Studio
3 5 (2.92%) JIRA
4 4 (2.34%) Atlassian Bamboo
4 4 (2.34%) TeamCity
5 3 (1.75%) Jenkins
5 3 (1.75%) JMeter
5 3 (1.75%) LoadRunner
5 3 (1.75%) Octopus Deploy
5 3 (1.75%) Ranorex
5 3 (1.75%) Selenium
5 3 (1.75%) Team Foundation Server
5 3 (1.75%) TestComplete
5 3 (1.75%) WebDriver
6 2 (1.17%) Moq
7 1 (0.58%) Balsamiq Mockups
7 1 (0.58%) gulp
7 1 (0.58%) MSBuild
7 1 (0.58%) NuGet
General
1 171 (100.00%) Marketing
2 33 (19.30%) Advertising
3 21 (12.28%) Retail
4 12 (7.02%) Finance
5 10 (5.85%) Legal
6 9 (5.26%) Law
7 5 (2.92%) Back Office
8 3 (1.75%) Publishing
9 2 (1.17%) Electronics
9 2 (1.17%) German Language
9 2 (1.17%) Multimedia
10 1 (0.58%) French Language
10 1 (0.58%) iGaming
10 1 (0.58%) Manufacturing
10 1 (0.58%) Pharmaceutical
10 1 (0.58%) Telecoms
Job Titles
1 42 (24.56%) Developer
2 24 (14.04%) Marketing Manager
3 21 (12.28%) C# Developer
4 19 (11.11%) Digital Marketing Manager
5 16 (9.36%) .NET Developer
6 15 (8.77%) Business Development Manager
6 15 (8.77%) Business Manager
6 15 (8.77%) Development Manager
6 15 (8.77%) Junior
7 13 (7.60%) Designer
7 13 (7.60%) Web Developer
8 11 (6.43%) Account Manager
8 11 (6.43%) C# .NET Developer
9 10 (5.85%) Digital Account Manager
9 10 (5.85%) Junior Account Manager
9 10 (5.85%) Product Manager
10 9 (5.26%) Analytics Developer
10 9 (5.26%) Web Designer
11 8 (4.68%) Digital Analytics Developer
11 8 (4.68%) Digital Developer
Libraries, Frameworks & Software Standards
1 49 (28.65%) HTML
2 34 (19.88%) .NET
2 34 (19.88%) CSS
3 13 (7.60%) jQuery
4 12 (7.02%) AngularJS
4 12 (7.02%) Web Services
5 11 (6.43%) ASP.NET
6 10 (5.85%) XML
7 8 (4.68%) ASP.NET MVC
7 8 (4.68%) DOM
7 8 (4.68%) JSON
7 8 (4.68%) Regular Expression
8 7 (4.09%) Entity Framework
9 5 (2.92%) Sass
9 5 (2.92%) Twitter Bootstrap
10 4 (2.34%) HTML5
10 4 (2.34%) XHTML
11 3 (1.75%) CSS3
11 3 (1.75%) RESTful
11 3 (1.75%) Ruby on Rails
Miscellaneous
1 28 (16.37%) Analytical Skills
2 24 (14.04%) Social Media
3 15 (8.77%) User Experience
4 14 (8.19%) Computer Science
5 9 (5.26%) New Media
6 7 (4.09%) Blog
7 5 (2.92%) Fintech
7 5 (2.92%) Graphic Design
7 5 (2.92%) Mathematics
7 5 (2.92%) Statistics
8 4 (2.34%) Clustering
8 4 (2.34%) Credit Risk
9 3 (1.75%) Animation
10 2 (1.17%) Foreign Exchange (FX)
10 2 (1.17%) Mobile Payment
11 1 (0.58%) Enterprise Cloud
11 1 (0.58%) Enterprise Software
11 1 (0.58%) Mobile App
11 1 (0.58%) Tandem
11 1 (0.58%) Video Editing
Operating Systems
1 9 (5.26%) Windows
2 5 (2.92%) Linux
3 2 (1.17%) Android
3 2 (1.17%) Apple iOS
3 2 (1.17%) Windows Server
3 2 (1.17%) Windows Server 2008
4 1 (0.58%) CentOS
4 1 (0.58%) Debian
4 1 (0.58%) Mac OS
4 1 (0.58%) Ubuntu
4 1 (0.58%) Windows 7
4 1 (0.58%) Windows Server 2012
Processes & Methodologies
1 54 (31.58%) Digital Marketing
2 51 (29.82%) SEO
3 44 (25.73%) Analytics
4 39 (22.81%) Agile Software Development
5 37 (21.64%) E-Commerce
6 28 (16.37%) Pay per click
7 27 (15.79%) MVC
8 23 (13.45%) B2B
9 22 (12.87%) CRM
10 20 (11.70%) Business Development
10 20 (11.70%) Email Marketing
11 19 (11.11%) Scrum
12 17 (9.94%) Business Intelligence
12 17 (9.94%) Web Development
13 16 (9.36%) Project Management
13 16 (9.36%) TDD
13 16 (9.36%) Web Analytics
14 14 (8.19%) Product Management
15 13 (7.60%) Digital Analytics
16 12 (7.02%) Presales
Programming Languages
1 38 (22.22%) JavaScript
2 35 (20.47%) C#
3 32 (18.71%) SQL
4 21 (12.28%) PHP
5 6 (3.51%) Java
5 6 (3.51%) R
6 5 (2.92%) MATLAB
7 4 (2.34%) Ruby
7 4 (2.34%) T-SQL
8 2 (1.17%) ActionScript
8 2 (1.17%) Python
9 1 (0.58%) Go
9 1 (0.58%) VB.NET
Qualifications
1 42 (24.56%) Degree
2 1 (0.58%) PhD
Quality Assurance & Compliance
1 15 (8.77%) QA
2 1 (0.58%) Data Quality
System Software
1 2 (1.17%) vSphere
2 1 (0.58%) Docker
2 1 (0.58%) VMware ESXi
2 1 (0.58%) VMware Infrastructure
Systems Management
1 1 (0.58%) Opscode Chef
1 1 (0.58%) Puppet
1 1 (0.58%) ZABBIX
Vendors
1 25 (14.62%) Google
1 25 (14.62%) Microsoft
2 17 (9.94%) Adobe
3 9 (5.26%) Omniture
4 8 (4.68%) Ensighten
4 8 (4.68%) Tealium
5 4 (2.34%) Salesforce.com
5 4 (2.34%) Zend
6 3 (1.75%) Ektron
7 2 (1.17%) Apple
7 2 (1.17%) Cognizant
7 2 (1.17%) Dell
7 2 (1.17%) EPiServer
7 2 (1.17%) Facebook
7 2 (1.17%) Marketo
7 2 (1.17%) Rally
7 2 (1.17%) Twitter
7 2 (1.17%) VMware
8 1 (0.58%) Hitwise
8 1 (0.58%) Tableau
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Salary: £25,000 - £35,000 DOE
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Salary: £22000 - £24500 per annum
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Salary: £40000 - £500000 per annum + bonus and benefits
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Salary: £35000.00 - £45000.00 per annum + Benefits
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Salary: £40000 - £60000 per annum + Training and Bonus
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