The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Online Marketing over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Online Marketing
Rank 546 566 420
Rank change year-on-year
+20 -146
Permanent jobs citing Online Marketing 64 105 260
As % of all permanent IT jobs located in London 0.17% 0.24% 0.57%
As % of the Processes & Methodologies category 0.19% 0.27% 0.65%
Number of salaries quoted 61 77 172
Median salary £47,500 £43,000 £42,500
Median salary % change year-on-year
+10.46% +1.17%
90% offered a salary of more than £29,000 £27,500 £27,500
10% offered a salary of more than £62,500 £67,500 £65,000
UK excluding London median salary £32,500 £34,000 £32,500
% change year-on-year
-4.41% +4.61%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
33639 38745 39741
As % of all permanent IT jobs located in London 89.76% 88.34% 86.70%
Number of salaries quoted 29068 32702 32704
Median salary £60,000 £58,000 £55,000
Median salary % change year-on-year
+3.44% +5.45%
90% offered a salary of more than £40,000 £38,000 £37,500
10% offered a salary of more than £85,000 £80,000 £82,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Online Marketing
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Online Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in London

Online Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the London region.

Online Marketing Salary Trend in London

Online Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Online Marketing across the London region over the 3 months to 1 October 2016.

Online Marketing Salary Histogram in London

Online Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the London region over the 3 months to 1 October 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +28 5 £45,000 +5.88% 4
Kingston Upon Thames - 4 £30,000 -
Harrow - 1 £19,500 -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in London

For the 6 months to 1 October 2016, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Online Marketing.

1 137 (100.00%) Marketing
2 54 (39.42%) Analytics
3 44 (32.12%) Degree
4 40 (29.20%) Google
5 39 (28.47%) JavaScript
6 37 (27.01%) HTML
7 34 (24.82%) Google Analytics
8 33 (24.09%) E-Commerce
9 32 (23.36%) Advertising
10 31 (22.63%) SQL
10 31 (22.63%) Digital Marketing
11 29 (21.17%) Agile Software Development
12 28 (20.44%) SEO
12 28 (20.44%) C#
12 28 (20.44%) CSS
13 25 (18.25%) .NET
13 25 (18.25%) Analytical Skills
14 24 (17.52%) Web Analytics
15 23 (16.79%) MVC
16 21 (15.33%) Email Marketing
17 20 (14.60%) Retail
18 18 (13.14%) CRM
18 18 (13.14%) Computer Science
18 18 (13.14%) jQuery
18 18 (13.14%) AngularJS
19 17 (12.41%) Pay per click
19 17 (12.41%) Scrum
20 15 (10.95%) B2B
20 15 (10.95%) Omniture
20 15 (10.95%) SaaS

Online Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (5.84%) SAS
2 6 (4.38%) Umbraco
3 3 (2.19%) Apache Spark
3 3 (2.19%) CMS
3 3 (2.19%) WordPress
4 2 (1.46%) Kentico
5 1 (0.73%) Adobe Experience Manager
5 1 (0.73%) Apache
5 1 (0.73%) IIS
5 1 (0.73%) MS Exchange
Applications
1 10 (7.30%) MS Excel
1 10 (7.30%) Photoshop
2 3 (2.19%) MS PowerPoint
2 3 (2.19%) SPSS
3 2 (1.46%) Adobe Illustrator
4 1 (0.73%) Acrobat
4 1 (0.73%) MS Office
Business Applications
1 5 (3.65%) Dynamics CRM
2 4 (2.92%) Magento
3 2 (1.46%) WebTrends
Cloud Services
1 34 (24.82%) Google Analytics
2 15 (10.95%) SaaS
3 11 (8.03%) Google Tag Manager
4 8 (5.84%) Adobe Analytics
4 8 (5.84%) AdWords
5 7 (5.11%) Amazon AWS
6 3 (2.19%) GitHub
7 1 (0.73%) IaaS
Communications & Networking
1 3 (2.19%) Internet
2 2 (1.46%) Firewall
2 2 (1.46%) Intrusion Detection
3 1 (0.73%) DNS
3 1 (0.73%) SSL
Database & Business Intelligence
1 14 (10.22%) SQL Server
2 9 (6.57%) Big Data
3 8 (5.84%) Data Warehouse
4 6 (4.38%) BusinessObjects
4 6 (4.38%) Hadoop
5 5 (3.65%) Amazon Redshift
5 5 (3.65%) Looker
5 5 (3.65%) NoSQL
5 5 (3.65%) Pentaho
5 5 (3.65%) PostgreSQL
5 5 (3.65%) Power BI
5 5 (3.65%) RDBMS
5 5 (3.65%) Relational Database
5 5 (3.65%) SQL Server Integration Services
6 4 (2.92%) MySQL
7 3 (2.19%) Mixpanel
7 3 (2.19%) Qlik Sense
8 2 (1.46%) SQL Server 2014
9 1 (0.73%) QlikView
9 1 (0.73%) SQL Server 2012
Development Applications
1 6 (4.38%) Dreamweaver
2 5 (3.65%) Talend Open Studio
3 4 (2.92%) Git (software)
3 4 (2.92%) gulp
3 4 (2.92%) Visual Studio
4 3 (2.19%) JIRA
5 2 (1.46%) Bower
5 2 (1.46%) Moq
5 2 (1.46%) MSBuild
5 2 (1.46%) NuGet
6 1 (0.73%) Bitbucket
6 1 (0.73%) Cucumber
6 1 (0.73%) NUnit
6 1 (0.73%) Protractor
6 1 (0.73%) RSpec
General
1 137 (100.00%) Marketing
2 32 (23.36%) Advertising
3 20 (14.60%) Retail
4 11 (8.03%) Law
5 9 (6.57%) Finance
6 6 (4.38%) Legal
7 2 (1.46%) Banking
7 2 (1.46%) Games
7 2 (1.46%) Telecoms
8 1 (0.73%) Electronics
8 1 (0.73%) French Language
8 1 (0.73%) iGaming
8 1 (0.73%) Publishing
Job Titles
1 46 (33.58%) Developer
2 20 (14.60%) C# Developer
2 20 (14.60%) Marketing Manager
3 19 (13.87%) Analyst
4 13 (9.49%) Digital Developer
5 11 (8.03%) Angular Developer
5 11 (8.03%) Web Developer
6 9 (6.57%) Digital Marketing Manager
7 8 (5.84%) .NET Developer
7 8 (5.84%) Analytics Developer
7 8 (5.84%) C# .NET Developer
7 8 (5.84%) Consultant
7 8 (5.84%) Digital Analytics Developer
7 8 (5.84%) JavaScript Developer
7 8 (5.84%) Junior
7 8 (5.84%) Marketing Executive
8 7 (5.11%) Front End Developer (Client-Side Developer)
8 7 (5.11%) PHP Developer
9 6 (4.38%) Account Executive
9 6 (4.38%) Designer
Libraries, Frameworks & Software Standards
1 37 (27.01%) HTML
2 28 (20.44%) CSS
3 25 (18.25%) .NET
4 18 (13.14%) AngularJS
4 18 (13.14%) jQuery
5 13 (9.49%) Sass
6 12 (8.76%) ASP.NET
7 9 (6.57%) Entity Framework
8 8 (5.84%) DOM
8 8 (5.84%) HTML5
8 8 (5.84%) JSON
8 8 (5.84%) Regular Expression
8 8 (5.84%) XHTML
9 7 (5.11%) CSS3
10 6 (4.38%) Ajax
11 5 (3.65%) ASP.NET MVC
11 5 (3.65%) LESS
11 5 (3.65%) WCF
12 4 (2.92%) Symfony
12 4 (2.92%) Twitter Bootstrap
Miscellaneous
1 25 (18.25%) Analytical Skills
2 18 (13.14%) Computer Science
3 13 (9.49%) Social Media
4 12 (8.76%) Statistics
5 10 (7.30%) Mathematics
6 8 (5.84%) Economics
7 7 (5.11%) User Experience
8 6 (4.38%) Mobile App
9 3 (2.19%) Data Extraction
9 3 (2.19%) Data Structures
10 2 (1.46%) Algorithms
10 2 (1.46%) Blog
10 2 (1.46%) Data Integration
10 2 (1.46%) Fintech
10 2 (1.46%) Graphic Design
10 2 (1.46%) SWIFT
10 2 (1.46%) Visualisation
11 1 (0.73%) Biometrics
11 1 (0.73%) Digital Media
11 1 (0.73%) Smartphone
Operating Systems
1 2 (1.46%) Linux
1 2 (1.46%) Windows
Processes & Methodologies
1 54 (39.42%) Analytics
2 33 (24.09%) E-Commerce
3 31 (22.63%) Digital Marketing
4 29 (21.17%) Agile Software Development
5 28 (20.44%) SEO
6 24 (17.52%) Web Analytics
7 23 (16.79%) MVC
8 21 (15.33%) Email Marketing
9 18 (13.14%) CRM
10 17 (12.41%) Pay per click
10 17 (12.41%) Scrum
11 15 (10.95%) B2B
12 14 (10.22%) Digital Analytics
12 14 (10.22%) Web Development
13 13 (9.49%) ETL
13 13 (9.49%) TDD
14 12 (8.76%) Business Intelligence
15 11 (8.03%) Data Analysis
16 10 (7.30%) Data Management
16 10 (7.30%) Tag Management
Programming Languages
1 39 (28.47%) JavaScript
2 31 (22.63%) SQL
3 28 (20.44%) C#
4 10 (7.30%) PHP
5 8 (5.84%) R
6 5 (3.65%) ActionScript
6 5 (3.65%) Scala
7 4 (2.92%) Python
7 4 (2.92%) VB
8 3 (2.19%) Java
9 2 (1.46%) MATLAB
10 1 (0.73%) C
10 1 (0.73%) PL/SQL
10 1 (0.73%) Ruby
10 1 (0.73%) VB.NET
Qualifications
1 44 (32.12%) Degree
2 3 (2.19%) PhD
Quality Assurance & Compliance
1 11 (8.03%) QA
2 2 (1.46%) Data Quality
2 2 (1.46%) ISO/IEC 27001
System Software
1 2 (1.46%) Docker
2 1 (0.73%) Active Directory
2 1 (0.73%) VMware Infrastructure
Systems Management
1 1 (0.73%) ServiceCenter
1 1 (0.73%) TeamSite
Vendors
1 40 (29.20%) Google
2 15 (10.95%) Omniture
3 13 (9.49%) Adobe
4 8 (5.84%) Ensighten
4 8 (5.84%) Tealium
5 6 (4.38%) Tableau
6 5 (3.65%) Informatica
6 5 (3.65%) Microsoft
6 5 (3.65%) Talend
7 3 (2.19%) Crazy Egg
7 3 (2.19%) Optimizely
8 2 (1.46%) Brandwatch
8 2 (1.46%) Facebook
8 2 (1.46%) Hitwise
8 2 (1.46%) HP
8 2 (1.46%) Salesforce.com
8 2 (1.46%) Twitter
8 2 (1.46%) VMware
9 1 (0.73%) Citrix
9 1 (0.73%) NetApp
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