The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Online Marketing
Rank 424 384 454
Rank change year-on-year
-40 +70
Permanent jobs citing Online Marketing 195 265 159
As % of all permanent IT jobs located in London 0.46% 0.62% 0.36%
As % of the Processes & Methodologies category 0.55% 0.73% 0.44%
Number of salaries quoted 132 152 125
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £27,500 £30,000 £26,400
10% offered a salary of more than £52,500 £64,750 £64,000
UK excluding London average salary £27,500 £30,000 £30,000
% change year-on-year
-8.33% -
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
35193 36060 36345
As % of all permanent IT jobs located in London 83.63% 83.79% 82.41%
Number of salaries quoted 29381 29162 30584
Average salary £55,500 £55,000 £55,000
Average salary % change year-on-year
+0.90% -
90% offered a salary of more than £37,500 £37,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in London

Online Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the London region.

Online Marketing Salary Trend in London

Online Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Online Marketing across the London region over the 3 months to 27 February 2015.

Online Marketing Salary Histogram in London

Online Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the London region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -8 42 £37,500 -18.91% 2
Uxbridge -3 9 £27,500 -36.04%
Hounslow - 4 - -
Kingston Upon Thames - 2 £32,000 -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in London

For the 6 months to 27 February 2015, IT jobs across the London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 415 (100.00%) Marketing
2 188 (45.30%) Analytics
3 161 (38.80%) HTML
4 145 (34.94%) Social Media
5 129 (31.08%) E-Commerce
6 122 (29.40%) Google
7 113 (27.23%) Google Analytics
8 111 (26.75%) CSS
9 105 (25.30%) Pay per click
10 96 (23.13%) Analytical Skills
11 95 (22.89%) Digital Marketing
12 94 (22.65%) SEO
13 88 (21.20%) Advertising
14 85 (20.48%) JavaScript
15 76 (18.31%) User Experience
16 72 (17.35%) Retail
17 66 (15.90%) Degree
18 64 (15.42%) jQuery
19 63 (15.18%) PHP
20 62 (14.94%) MySQL
21 57 (13.73%) Photoshop
22 55 (13.25%) Agile Software Development
23 53 (12.77%) XHTML
24 50 (12.05%) Java
25 48 (11.57%) Project Management
25 48 (11.57%) Web Analytics
26 47 (11.33%) Omniture
26 47 (11.33%) Web Development
26 47 (11.33%) CRM
27 45 (10.84%) CMS

Online Marketing
Top Related IT Skills in London by Category

For the 6 months to 27 February 2015, IT jobs across the London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 45 (10.84%) CMS
2 17 (4.10%) ColdFusion
3 15 (3.61%) SAS
3 15 (3.61%) nginx
4 12 (2.89%) WordPress
5 8 (1.93%) Tomcat
6 6 (1.45%) Drupal
7 5 (1.20%) Sitecore CMS
8 4 (0.96%) JBoss
8 4 (0.96%) Apache
8 4 (0.96%) WebSphere
9 2 (0.48%) SharePoint
9 2 (0.48%) Sitefinity
10 1 (0.24%) Lync
10 1 (0.24%) Node.js
Applications
1 57 (13.73%) Photoshop
2 19 (4.58%) Adobe Illustrator
3 18 (4.34%) MS Office
4 17 (4.10%) Adobe Creative Suite
5 14 (3.37%) InDesign
5 14 (3.37%) Fireworks
6 10 (2.41%) Acrobat
6 10 (2.41%) MS PowerPoint
7 7 (1.69%) MS Excel
7 7 (1.69%) SPSS
8 3 (0.72%) Adobe After Effects
8 3 (0.72%) Final Cut Pro
9 1 (0.24%) MS Project
Business Applications
1 113 (27.23%) Google Analytics
2 16 (3.86%) Magento
3 14 (3.37%) SiteCatalyst
4 3 (0.72%) WebTrends
Cloud Services
1 9 (2.17%) SaaS
2 5 (1.20%) Cloud Computing
2 5 (1.20%) Basecamp
3 4 (0.96%) Microsoft Azure
3 4 (0.96%) GitHub
4 2 (0.48%) Amazon AWS
Communications & Networking
1 15 (3.61%) Internet
2 8 (1.93%) TCP/IP
2 8 (1.93%) Firewall
3 5 (1.20%) Intranet
4 2 (0.48%) NetScaler
4 2 (0.48%) MVNO
4 2 (0.48%) Wireless
4 2 (0.48%) Broadband
4 2 (0.48%) VoIP
4 2 (0.48%) Ethernet
5 1 (0.24%) HTTP
5 1 (0.24%) SNMP
5 1 (0.24%) WAN
5 1 (0.24%) VPN
5 1 (0.24%) OSPF
5 1 (0.24%) BGP
5 1 (0.24%) IPsec
5 1 (0.24%) IP Telephony
5 1 (0.24%) VLAN
5 1 (0.24%) iSCSI
Database & Business Intelligence
1 62 (14.94%) MySQL
2 38 (9.16%) SQL Server
3 27 (6.51%) SQL Server 2008
4 20 (4.82%) Big Data
5 19 (4.58%) SQL Server 2005
6 17 (4.10%) OLAP
6 17 (4.10%) SQL Server 2000
7 12 (2.89%) Relational Database
8 5 (1.20%) Hadoop
9 4 (0.96%) Apache Cassandra
9 4 (0.96%) NoSQL
9 4 (0.96%) Redis
9 4 (0.96%) QlikView
9 4 (0.96%) Data Mining
10 3 (0.72%) SQL Server Analysis Services
10 3 (0.72%) SQL Server Integration Services
10 3 (0.72%) PostgreSQL
10 3 (0.72%) Data Warehouse
11 2 (0.48%) DB2
11 2 (0.48%) Microsoft Analysis Services
Development Applications
1 27 (6.51%) Dreamweaver
2 25 (6.02%) JIRA
3 21 (5.06%) Git (software)
4 5 (1.20%) Bugzilla
4 5 (1.20%) Xcode
5 4 (0.96%) NUnit
5 4 (0.96%) Selenium
5 4 (0.96%) TeamCity
5 4 (0.96%) MSTest
5 4 (0.96%) Bitbucket
5 4 (0.96%) Octopus Deploy
6 2 (0.48%) Visual Studio
6 2 (0.48%) ProC
6 2 (0.48%) MSI
6 2 (0.48%) Subversion
General
1 415 (100.00%) Marketing
2 88 (21.20%) Advertising
3 72 (17.35%) Retail
4 33 (7.95%) Finance
5 28 (6.75%) Publishing
6 17 (4.10%) Telecoms
7 11 (2.65%) German Language
8 9 (2.17%) Games
9 6 (1.45%) Dutch Language
10 5 (1.20%) French Language
11 2 (0.48%) Spanish Language
12 1 (0.24%) Swedish Language
12 1 (0.24%) Finnish Language
12 1 (0.24%) Danish Language
12 1 (0.24%) Norwegian Language
12 1 (0.24%) Polish Language
12 1 (0.24%) Russian Language
12 1 (0.24%) Banking
12 1 (0.24%) Law
12 1 (0.24%) Legal
Job Titles
1 60 (14.46%) Developer
2 53 (12.77%) Analyst
3 36 (8.67%) Marketing Manager
4 29 (6.99%) SEO Manager
5 28 (6.75%) Marketing Executive
5 28 (6.75%) Designer
6 23 (5.54%) .NET Developer
7 20 (4.82%) Project Manager
8 19 (4.58%) C# Developer
8 19 (4.58%) Digital Designer
8 19 (4.58%) C# .NET Developer
8 19 (4.58%) C# ASP.NET Developer
9 18 (4.34%) PPC Specialist
9 18 (4.34%) PPC Manager
9 18 (4.34%) PPC Analyst
9 18 (4.34%) Web Developer
9 18 (4.34%) Account Manager
9 18 (4.34%) PPC Executive
10 17 (4.10%) Agile .NET Developer
10 17 (4.10%) Agile C# Developer
Libraries, Frameworks & Software Standards
1 161 (38.80%) HTML
2 111 (26.75%) CSS
3 64 (15.42%) jQuery
4 53 (12.77%) XHTML
5 38 (9.16%) .NET
6 37 (8.92%) HTML5
7 35 (8.43%) Web Services
8 30 (7.23%) ASP.NET
9 29 (6.99%) GWT
10 21 (5.06%) ASP.NET MVC
11 20 (4.82%) Flash
12 19 (4.58%) LESS
12 19 (4.58%) WCF
13 18 (4.34%) XML
14 17 (4.10%) WSDL
14 17 (4.10%) XML Schema
14 17 (4.10%) MDX
14 17 (4.10%) ASP.NET 2.0
14 17 (4.10%) LINQ
14 17 (4.10%) CSS3
Miscellaneous
1 145 (34.94%) Social Media
2 96 (23.13%) Analytical Skills
3 76 (18.31%) User Experience
4 42 (10.12%) Statistics
5 32 (7.71%) New Media
6 25 (6.02%) Mathematics
7 22 (5.30%) Blog
8 16 (3.86%) Digital Media
9 14 (3.37%) iPhone
9 14 (3.37%) Animation
10 13 (3.13%) Mobile App
11 11 (2.65%) Computer Science
12 10 (2.41%) Photography
12 10 (2.41%) Economics
12 10 (2.41%) Algorithms
13 9 (2.17%) Enterprise Software
14 8 (1.93%) Copywriting
15 7 (1.69%) Data Structures
16 6 (1.45%) Online Games
16 6 (1.45%) Management Information System
Operating Systems
1 14 (3.37%) Windows
2 12 (2.89%) Linux
3 4 (0.96%) Windows XP
3 4 (0.96%) Mac OS X
3 4 (0.96%) Ubuntu
3 4 (0.96%) Solaris
3 4 (0.96%) UNIX
3 4 (0.96%) Windows 8
4 3 (0.72%) Android
5 2 (0.48%) Apple iOS
Processes & Methodologies
1 188 (45.30%) Analytics
2 129 (31.08%) E-Commerce
3 105 (25.30%) Pay per click
4 95 (22.89%) Digital Marketing
5 94 (22.65%) SEO
6 55 (13.25%) Agile Software Development
7 48 (11.57%) Project Management
7 48 (11.57%) Web Analytics
8 47 (11.33%) Web Development
8 47 (11.33%) CRM
9 45 (10.84%) Scrum
10 38 (9.16%) Email Marketing
11 30 (7.23%) Content Management
12 29 (6.99%) Web Usability
13 26 (6.27%) Data Analysis
13 26 (6.27%) Marketing Strategy
14 25 (6.02%) MVC
15 24 (5.78%) Time Management
16 21 (5.06%) Asset Management
16 21 (5.06%) Performance Analysis
Programming Languages
1 85 (20.48%) JavaScript
2 63 (15.18%) PHP
3 50 (12.05%) Java
4 35 (8.43%) C#
5 34 (8.19%) SQL
6 19 (4.58%) T-SQL
7 17 (4.10%) ActionScript
8 7 (1.69%) C
8 7 (1.69%) Python
9 4 (0.96%) Shell Script
9 4 (0.96%) Perl
10 3 (0.72%) VBA
11 2 (0.48%) MATLAB
11 2 (0.48%) Ruby
11 2 (0.48%) PROC SQL
12 1 (0.24%) Groovy
12 1 (0.24%) PowerShell
12 1 (0.24%) Scala
12 1 (0.24%) Apex Code
12 1 (0.24%) Bash Shell
Qualifications
1 66 (15.90%) Degree
2 7 (1.69%) VCP4
3 6 (1.45%) Microsoft Certification
4 5 (1.20%) PRINCE2 Certification
4 5 (1.20%) PMP
4 5 (1.20%) PMI Certification
5 2 (0.48%) MCTS
5 2 (0.48%) MCDBA
5 2 (0.48%) PhD
5 2 (0.48%) Citrix Certification
6 1 (0.24%) Cisco Certification
6 1 (0.24%) ISTQB Foundation Certification
6 1 (0.24%) CCIE
6 1 (0.24%) CCNP
6 1 (0.24%) ISEB
Quality Assurance & Compliance
1 29 (6.99%) QA
System Software
1 9 (2.17%) vSphere
2 4 (0.96%) Active Directory
3 2 (0.48%) Microsoft App-V
4 1 (0.24%) Varnish
Systems Management
1 7 (1.69%) Systems Management Server (SMS)
2 4 (0.96%) Nagios
3 2 (0.48%) Backup Exec
3 2 (0.48%) EMC NetWorker
4 1 (0.24%) HP Quality Center
4 1 (0.24%) Puppet
4 1 (0.24%) Opscode Chef
4 1 (0.24%) Ansible
Vendors
1 122 (29.40%) Google
2 47 (11.33%) Omniture
3 45 (10.84%) Facebook
4 41 (9.88%) Adobe
5 22 (5.30%) Coremetrics
6 21 (5.06%) Microsoft
7 14 (3.37%) Demandware
8 12 (2.89%) Salesforce.com
9 9 (2.17%) VMware
9 9 (2.17%) Sitecore
10 8 (1.93%) Oracle
11 7 (1.69%) Siebel
11 7 (1.69%) ExactTarget
12 6 (1.45%) HP
12 6 (1.45%) Twitter
13 5 (1.20%) Marketo
13 5 (1.20%) HubSpot
13 5 (1.20%) Pardot
13 5 (1.20%) EPiServer
13 5 (1.20%) ClickTale
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