The table below looks at the statistics for Customer Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Customer Analytics over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Customer Analytics
Rank 635 610 599
Rank change year-on-year
-25 -11
Contract jobs citing Customer Analytics 18 30 17
As % of all contract IT jobs located in the UK 0.032% 0.054% 0.031%
As % of the Processes & Methodologies category 0.040% 0.068% 0.040%
Number of daily rates quoted 16 24 12
Median daily rate £475 £488 £475
Median daily rate % change year-on-year
-2.56% +2.63%
90% offered a daily rate of more than £370 £338 £290
10% offered a daily rate of more than £650 £750 £550
UK excluding London median daily rate £373 £750 £475
% change year-on-year
-50.33% +57.89%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45304 44011 42247
As % of all contract IT jobs located in the UK 81.57% 78.89% 77.54%
Number of daily rates quoted 29953 27402 26436
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £551
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1029 1284 1210
Median hourly rate £35.00 £29.00 £29.50
Median hourly rate % change year-on-year
+20.68% -1.69%
90% offered a hourly rate of more than £12.83 £12.10 £12.50
10% offered a hourly rate of more than £48.50 £49.50 £50.00
UK excluding London median hourly rate £36.00 £30.00 £30.41
% change year-on-year
+20.00% -1.35%

Customer Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Customer Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Customer Analytics Jobs Demand Trend in the UK

Customer Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Analytics within the UK.

Customer Analytics Daily Rate Trend in the UK

Customer Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Analytics within the UK over the 3 months to 5 May 2016.

Customer Analytics Daily Rate Histogram in the UK

Customer Analytics
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Analytics within the UK over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -38 17 £500 +2.56% 8
London -4 13 £538 +26.47% 7
East of England +4 3 £325 -56.66%
Bedfordshire +4 3 £325 -56.66%
Luton -7 3 £325 -56.66%
City of London +30 1 £650 +92.59% 1
Yorkshire +2 1 £450 -10.00% 1
West Yorkshire +1 1 £450 -10.00% 1
Halifax - 1 £450 -

Customer Analytics
Top 30 Related IT Skills

For the 6 months to 5 May 2016, IT contractor jobs citing Customer Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Customer Analytics.

1 53 (100.00%) Analytics
2 30 (56.60%) Marketing
3 21 (39.62%) CRM
4 17 (32.08%) SQL
4 17 (32.08%) B2C
5 16 (30.19%) Analytical Skills
6 14 (26.42%) Change Management
7 13 (24.53%) SAS
7 13 (24.53%) SMS
7 13 (24.53%) Salesforce.com
7 13 (24.53%) Google
7 13 (24.53%) Copywriting
7 13 (24.53%) Google Analytics
7 13 (24.53%) Data Protection
7 13 (24.53%) Salesforce Marketing Cloud
8 12 (22.64%) Retail
9 10 (18.87%) Finance
9 10 (18.87%) Degree
10 9 (16.98%) Customer Insight
11 8 (15.09%) Mathematics
11 8 (15.09%) Stakeholder Management
12 7 (13.21%) Data Mining
12 7 (13.21%) Digital Marketing
12 7 (13.21%) Visualisation
12 7 (13.21%) Data Visualisation
12 7 (13.21%) Data Analytics
13 6 (11.32%) Agile Software Development
14 5 (9.43%) Telecoms
14 5 (9.43%) Adobe Campaign
15 4 (7.55%) Amazon Redshift

Customer Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (24.53%) SAS
2 1 (1.89%) Apache Spark
Applications
1 2 (3.77%) MS PowerPoint
2 1 (1.89%) MS Excel
2 1 (1.89%) MS Office
2 1 (1.89%) SPSS
Business Applications
1 5 (9.43%) Adobe Campaign
Cloud Services
1 13 (24.53%) Google Analytics
2 4 (7.55%) Amazon AWS
Communications & Networking
1 13 (24.53%) SMS
Database & Business Intelligence
1 7 (13.21%) Data Mining
2 4 (7.55%) Amazon Redshift
3 2 (3.77%) Base SAS
3 2 (3.77%) Big Data
3 2 (3.77%) Data Warehouse
4 1 (1.89%) Hadoop
4 1 (1.89%) MongoDB
4 1 (1.89%) Oracle Database
4 1 (1.89%) QlikView
4 1 (1.89%) SAS Enterprise Guide
4 1 (1.89%) SQL Server Integration Services
General
1 30 (56.60%) Marketing
2 12 (22.64%) Retail
3 10 (18.87%) Finance
4 5 (9.43%) Telecoms
5 4 (7.55%) Banking
6 1 (1.89%) Advertising
6 1 (1.89%) Legal
6 1 (1.89%) Multimedia
Job Titles
1 22 (41.51%) Analyst
2 11 (20.75%) Project Manager
3 8 (15.09%) Data Analyst
4 5 (9.43%) Business Analyst
4 5 (9.43%) Customer Analyst
4 5 (9.43%) Data Scientist
4 5 (9.43%) Insight Analyst
5 4 (7.55%) Customer Insight Analyst
5 4 (7.55%) SAS Analyst
6 3 (5.66%) Architect
6 3 (5.66%) Business Consultant
6 3 (5.66%) Consultant
6 3 (5.66%) CRM Analyst
6 3 (5.66%) CRM Business Analyst
6 3 (5.66%) CRM Consultant
6 3 (5.66%) Solutions Architect
7 2 (3.77%) Data Insight Analyst
7 2 (3.77%) Insight Data Analyst
7 2 (3.77%) Lead Solutions Architect
7 2 (3.77%) Senior Solutions Architect
Libraries, Frameworks & Software Standards
1 1 (1.89%) .NET
1 1 (1.89%) .NET Framework
1 1 (1.89%) AngularJS
1 1 (1.89%) REST
1 1 (1.89%) Spring
1 1 (1.89%) XML
Miscellaneous
1 16 (30.19%) Analytical Skills
2 13 (24.53%) Copywriting
3 8 (15.09%) Mathematics
4 7 (13.21%) Visualisation
5 4 (7.55%) Computer Science
5 4 (7.55%) Credit Risk
5 4 (7.55%) Mobile App
5 4 (7.55%) Physics
6 3 (5.66%) Statistics
7 2 (3.77%) Economics
8 1 (1.89%) Algorithms
8 1 (1.89%) Data Extraction
8 1 (1.89%) Data Integration
8 1 (1.89%) Data Structures
8 1 (1.89%) Enterprise Software
8 1 (1.89%) Minimum Viable Product
8 1 (1.89%) Social Media
8 1 (1.89%) User Experience
Operating Systems
1 2 (3.77%) Android
1 2 (3.77%) Apple iOS
2 1 (1.89%) Unix
Processes & Methodologies
1 53 (100.00%) Analytics
2 21 (39.62%) CRM
3 17 (32.08%) B2C
4 14 (26.42%) Change Management
5 13 (24.53%) Data Protection
6 9 (16.98%) Customer Insight
7 8 (15.09%) Stakeholder Management
8 7 (13.21%) Data Analytics
8 7 (13.21%) Data Visualisation
8 7 (13.21%) Digital Marketing
9 6 (11.32%) Agile Software Development
10 4 (7.55%) Business Process Mapping
10 4 (7.55%) Coaching
10 4 (7.55%) Direct Marketing
10 4 (7.55%) Project Management
10 4 (7.55%) User Stories
11 3 (5.66%) Marketing Automation
11 3 (5.66%) Risk Management
11 3 (5.66%) SDLC
11 3 (5.66%) SSADM
Programming Languages
1 17 (32.08%) SQL
2 1 (1.89%) C#
2 1 (1.89%) Java
2 1 (1.89%) PL/SQL
2 1 (1.89%) Python
2 1 (1.89%) VBA
Qualifications
1 10 (18.87%) Degree
2 2 (3.77%) Postgraduate
3 1 (1.89%) PMI Certification
3 1 (1.89%) PMP
Quality Assurance & Compliance
1 4 (7.55%) QA
2 3 (5.66%) Data Quality
3 1 (1.89%) COREP
3 1 (1.89%) FINREP
Vendors
1 13 (24.53%) Google
1 13 (24.53%) Salesforce Marketing Cloud
1 13 (24.53%) Salesforce.com
2 4 (7.55%) Adobe
3 2 (3.77%) Oracle
4 1 (1.89%) Hortonworks
4 1 (1.89%) Siebel
4 1 (1.89%) Tableau
4 1 (1.89%) Teradata