The table below looks at the statistics for Customer Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Analytics over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Customer Analytics
Rank 596 606 572
Rank change year-on-year
+10 -34
Contract jobs citing Customer Analytics 24 5 7
As % of all contract IT jobs located in the UK 0.042% 0.009% 0.014%
As % of the Processes & Methodologies category 0.054% 0.012% 0.018%
Number of daily rates quoted 13 3 7
Average daily rate
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£400 £350 £850
Average daily rate % change year-on-year
+14.28% -58.82%
UK excluding London average daily rate £413 £270 £850
% change year-on-year
+52.77% -68.23%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44182 41616 38228
As % of all contract IT jobs located in the UK 77.70% 76.15% 74.80%
Number of daily rates quoted 28632 25727 23174
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £285 £275 £270
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 1181 1176 1105
Average hourly rate £30.00 £25.00 £30.50
Average hourly rate % change year-on-year
+20.00% -18.03%
90% offered a hourly rate of more than £12.50 £12.85 £12.50
10% offered a hourly rate of more than £52.17 £50.00 £50.00
UK excluding London average hourly rate £30.50 £26.50 £31.00
% change year-on-year
+15.09% -14.51%

Customer Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Customer Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Analytics Jobs Demand Trend in the UK

Customer Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Analytics within the UK.

Customer Analytics Daily Rate Trend in the UK

Customer Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Analytics within the UK over the 3 months to 31 July 2015.

Customer Analytics Daily Rate Histogram in the UK

Customer Analytics
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Analytics within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 24 £400 +14.28% 10
London +8 11 £355 -11.25% 9
East of England - 7 £425 -
Bedfordshire - 7 £425 -
Luton - 7 £425 -
South East -10 3 £275 +44.73%
Berkshire +4 2 - -
City of London - 2 £355 - 6
Bristol - 1 £325 -
East Midlands - 1 - -
South West - 1 £325 -
West Midlands - 1 £350 -
Hook - 1 £275 -
Nottingham - 1 - -
Nottinghamshire - 1 - -
Hampshire - 1 £275 -

Customer Analytics
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Customer Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Analytics.

1 54 (100.00%) Analytics
2 21 (38.89%) SQL
3 20 (37.04%) Business Intelligence
4 19 (35.19%) Marketing
5 17 (31.48%) SAS
6 15 (27.78%) Finance
7 14 (25.93%) Data Modelling
8 12 (22.22%) Data Warehouse
8 12 (22.22%) Data Management
8 12 (22.22%) Retail
8 12 (22.22%) Customer Insight
8 12 (22.22%) Data Analytics
8 12 (22.22%) Analytical Skills
9 11 (20.37%) ETL
10 10 (18.52%) Agile Software Development
11 9 (16.67%) Data Mining
11 9 (16.67%) Data Quality
12 8 (14.81%) Data Governance
12 8 (14.81%) Master Data Management
12 8 (14.81%) CRM
12 8 (14.81%) Stakeholder Management
13 7 (12.96%) Data Protection
13 7 (12.96%) R
13 7 (12.96%) Migration
13 7 (12.96%) Microsoft
13 7 (12.96%) SPSS
14 6 (11.11%) MS Excel
14 6 (11.11%) PRINCE2
14 6 (11.11%) E-Commerce
14 6 (11.11%) Teradata

Customer Analytics
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Customer Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Analytics. Up to 20 skills are shown per category.

Application Platforms
1 17 (31.48%) SAS
Applications
1 7 (12.96%) SPSS
2 6 (11.11%) MS Excel
3 4 (7.41%) MS Project
4 2 (3.70%) S-PLUS
5 1 (1.85%) MS PowerPoint
Business Applications
1 2 (3.70%) SAP InfiniteInsight
2 1 (1.85%) Unica
2 1 (1.85%) Adobe Campaign
2 1 (1.85%) WebTrends
2 1 (1.85%) Cognos TM1
Cloud Services
1 1 (1.85%) Google Analytics
1 1 (1.85%) Adobe Analytics
Database & Business Intelligence
1 12 (22.22%) Data Warehouse
2 9 (16.67%) Data Mining
3 6 (11.11%) Oracle BI EE
4 5 (9.26%) QualityStage
5 4 (7.41%) Big Data
6 3 (5.56%) SQL Server
6 3 (5.56%) Hadoop
6 3 (5.56%) Base SAS
7 2 (3.70%) SAS Enterprise Miner
7 2 (3.70%) Clementine
7 2 (3.70%) QlikView
7 2 (3.70%) SAS Data Integration Studio
8 1 (1.85%) Oracle Database 11g
8 1 (1.85%) Data Mart
8 1 (1.85%) SQL Server Reporting Services
8 1 (1.85%) BusinessObjects
8 1 (1.85%) SQL Server 2008
8 1 (1.85%) Pentaho
8 1 (1.85%) Oracle Database
Development Applications
1 1 (1.85%) ProC
General
1 19 (35.19%) Marketing
2 15 (27.78%) Finance
3 12 (22.22%) Retail
4 4 (7.41%) Online Betting
4 4 (7.41%) Banking
5 2 (3.70%) Telecoms
6 1 (1.85%) Pharmaceutical
6 1 (1.85%) Advertising
6 1 (1.85%) Retail Banking
6 1 (1.85%) Private Banking
Job Titles
1 21 (38.89%) Analyst
2 12 (22.22%) Programme Manager
3 9 (16.67%) Data Analyst
4 8 (14.81%) Insight Analyst
5 7 (12.96%) Customer Insight Analyst
5 7 (12.96%) Customer Analyst
5 7 (12.96%) Consultant
6 6 (11.11%) Business Analyst
7 5 (9.26%) Senior Consultant
7 5 (9.26%) Data Modeller
7 5 (9.26%) Business Intelligence Analyst
7 5 (9.26%) OBIEE Consultant
7 5 (9.26%) Insight Data Analyst
8 4 (7.41%) Investment Banking Business Analyst
9 3 (5.56%) Data Quality Analyst
9 3 (5.56%) Quality Analyst
9 3 (5.56%) Developer
10 2 (3.70%) SAS Developer
10 2 (3.70%) Business Manager
11 1 (1.85%) SAS Consultant
Libraries, Frameworks & Software Standards
1 1 (1.85%) HTML
Miscellaneous
1 12 (22.22%) Analytical Skills
2 5 (9.26%) Algorithms
2 5 (9.26%) Visualisation
3 4 (7.41%) Social Media
3 4 (7.41%) Fixed Income
3 4 (7.41%) Derivative
3 4 (7.41%) Data Extraction
3 4 (7.41%) Data Integration
4 3 (5.56%) Reference Data
5 2 (3.70%) Statistics
6 1 (1.85%) Mathematics
6 1 (1.85%) EPoS
6 1 (1.85%) User Experience
Processes & Methodologies
1 54 (100.00%) Analytics
2 20 (37.04%) Business Intelligence
3 14 (25.93%) Data Modelling
4 12 (22.22%) Data Management
4 12 (22.22%) Customer Insight
4 12 (22.22%) Data Analytics
5 11 (20.37%) ETL
6 10 (18.52%) Agile Software Development
7 8 (14.81%) Stakeholder Management
7 8 (14.81%) CRM
7 8 (14.81%) Data Governance
7 8 (14.81%) Master Data Management
8 7 (12.96%) Migration
8 7 (12.96%) Data Protection
9 6 (11.11%) E-Commerce
9 6 (11.11%) PRINCE2
10 5 (9.26%) DSDM
10 5 (9.26%) CHAID
10 5 (9.26%) Programme Management
10 5 (9.26%) Data Cleansing
Programming Languages
1 21 (38.89%) SQL
2 7 (12.96%) R
3 3 (5.56%) SAS Macro
4 1 (1.85%) PL/SQL
4 1 (1.85%) T-SQL
4 1 (1.85%) PROC SQL
Qualifications
1 6 (11.11%) Degree
2 1 (1.85%) SAS Certification
2 1 (1.85%) PMP
2 1 (1.85%) PMI Certification
Quality Assurance & Compliance
1 9 (16.67%) Data Quality
2 4 (7.41%) Basel II
3 3 (5.56%) Solvency II
4 2 (3.70%) QA
5 1 (1.85%) Basel III
Vendors
1 7 (12.96%) Microsoft
2 6 (11.11%) Teradata
3 5 (9.26%) IBM
4 2 (3.70%) Oracle
4 2 (3.70%) Informatica
4 2 (3.70%) MicroStrategy
5 1 (1.85%) Ab Initio
5 1 (1.85%) Google
5 1 (1.85%) Netezza
5 1 (1.85%) Hitwise
5 1 (1.85%) Tableau
5 1 (1.85%) Cloudera
5 1 (1.85%) WorldPay
5 1 (1.85%) SAP
5 1 (1.85%) Cognos