The table below looks at the statistics for Customer Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Analytics over the 3 months to 23 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Oct 2014
Same period 2013 Same period 2012
Customer Analytics
Rank 606 543 545
Rank change year-on-year
-63 +2
Contract jobs citing Customer Analytics 6 32 34
As % of all contract IT jobs located in the UK 0.010% 0.062% 0.062%
As % of the Processes & Methodologies category 0.014% 0.084% 0.087%
Number of daily rates quoted 4 17 8
Average daily rate
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£400 £425 £488
Average daily rate % change year-on-year
-5.88% -12.82%
90% offered a daily rate of more than £333 £375 £359
10% offered a daily rate of more than £643 £500 £800
UK excluding London average daily rate £350 £425 £450
% change year-on-year
-17.64% -5.55%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43026 38252 39233
As % of all contract IT jobs located in the UK 73.66% 74.11% 71.99%
Number of daily rates quoted 27635 23752 22856
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £275 £275 £270
10% offered a daily rate of more than £580 £575 £575
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 1195 1133 1448
Average hourly rate £24.00 £25.00 £28.00
Average hourly rate % change year-on-year
-4.00% -10.71%
90% offered a hourly rate of more than £12.00 £12.50 £12.50
10% offered a hourly rate of more than £50.00 £45.00 £45.00
UK excluding London average hourly rate £25.00 £28.00 £26.90
% change year-on-year
-10.71% +4.08%

Customer Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Customer Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Analytics Jobs Demand Trend in the UK

Customer Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Analytics within the UK.

Customer Analytics Daily Rate Trend in the UK

Customer Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Analytics within the UK over the 3 months to 23 October 2014.

Customer Analytics Daily Rate Histogram in the UK

Customer Analytics
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Analytics within the UK over the 3 months to 23 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -56 5 £400 -5.88% 6
West Yorkshire -5 3 £350 -17.64%
Yorkshire -10 3 £350 -17.64%
London -10 2 £725 +93.33% 3
City of London +17 1 - - 1
Edinburgh -3 1 - -
Scotland -4 1 - -
East of England - - - -
Bolton - - - -
North West - - - -
South East - - - - 2
Manchester - - - -
Norwich - - - -
Bedfordshire - - - -
Middlesex - - - -
Norfolk - - - -

Customer Analytics
Top 30 Related IT Skills

For the 6 months to 23 October 2014, IT contractor jobs within the UK citing Customer Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Analytics.

1 17 (100.00%) Analytics
2 9 (52.94%) Marketing
3 8 (47.06%) Web Analytics
3 8 (47.06%) Data Mining
3 8 (47.06%) E-Commerce
4 7 (41.18%) Data Analysis
5 6 (35.29%) Google
5 6 (35.29%) Google Analytics
5 6 (35.29%) Digital Marketing
5 6 (35.29%) SiteCatalyst
5 6 (35.29%) Hitwise
5 6 (35.29%) EPoS
5 6 (35.29%) HTML
5 6 (35.29%) SQL
5 6 (35.29%) WebTrends
6 5 (29.41%) Data Modelling
6 5 (29.41%) SAS
6 5 (29.41%) Analytical Skills
6 5 (29.41%) Visualisation
6 5 (29.41%) Social Media
6 5 (29.41%) Degree
6 5 (29.41%) Data Warehouse
7 4 (23.53%) Business Intelligence
7 4 (23.53%) Pharmaceutical
8 3 (17.65%) MS Excel
8 3 (17.65%) SQL Server
8 3 (17.65%) Retail
8 3 (17.65%) SQL Server Integration Services
9 2 (11.76%) Business Intelligence Development Studio
9 2 (11.76%) Propensity Modelling

Customer Analytics
Top Related IT Skills by Category

For the 6 months to 23 October 2014, IT contractor jobs within the UK citing Customer Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (29.41%) SAS
Applications
1 3 (17.65%) MS Excel
2 2 (11.76%) SPSS
3 1 (5.88%) MS Project
Business Applications
1 6 (35.29%) WebTrends
1 6 (35.29%) Google Analytics
1 6 (35.29%) SiteCatalyst
2 1 (5.88%) SAP CRM
Database & Business Intelligence
1 8 (47.06%) Data Mining
2 5 (29.41%) Data Warehouse
3 3 (17.65%) SQL Server
3 3 (17.65%) SQL Server Integration Services
4 2 (11.76%) Business Intelligence Development Studio
5 1 (5.88%) SAS Data Integration Studio
5 1 (5.88%) Base SAS
5 1 (5.88%) OLAP
5 1 (5.88%) SAP BI
General
1 9 (52.94%) Marketing
2 4 (23.53%) Pharmaceutical
3 3 (17.65%) Retail
4 1 (5.88%) Finance
4 1 (5.88%) Publishing
Job Titles
1 10 (58.82%) Analyst
2 3 (17.65%) Developer
2 3 (17.65%) Insight Analyst
3 2 (11.76%) Lead Developer
3 2 (11.76%) Data Analyst
4 1 (5.88%) Data Warehouse Developer
4 1 (5.88%) Business Architect
4 1 (5.88%) SAS Analyst
4 1 (5.88%) UX Designer
4 1 (5.88%) Designer
4 1 (5.88%) CRM Analyst
4 1 (5.88%) SAS Insight Analyst
4 1 (5.88%) Operations Manager
4 1 (5.88%) Senior Analyst
4 1 (5.88%) Senior Insight Analyst
4 1 (5.88%) Architect
Libraries, Frameworks & Software Standards
1 6 (35.29%) HTML
Miscellaneous
1 6 (35.29%) EPoS
2 5 (29.41%) Visualisation
2 5 (29.41%) Social Media
2 5 (29.41%) Analytical Skills
3 1 (5.88%) User Experience
3 1 (5.88%) Management Information System
Operating Systems
1 1 (5.88%) Windows
Processes & Methodologies
1 17 (100.00%) Analytics
2 8 (47.06%) E-Commerce
2 8 (47.06%) Web Analytics
3 7 (41.18%) Data Analysis
4 6 (35.29%) Digital Marketing
5 5 (29.41%) Data Modelling
6 4 (23.53%) Business Intelligence
7 2 (11.76%) CHAID
7 2 (11.76%) Cluster Analysis
7 2 (11.76%) CRM
7 2 (11.76%) Propensity Modelling
7 2 (11.76%) Customer Segmentation
8 1 (5.88%) Coaching
8 1 (5.88%) UX Design
8 1 (5.88%) Customer Analysis
8 1 (5.88%) ITIL
8 1 (5.88%) Statistical Analysis
8 1 (5.88%) Enterprise Architecture
8 1 (5.88%) Technical Architecture
8 1 (5.88%) Project Management
Programming Languages
1 6 (35.29%) SQL
2 1 (5.88%) T-SQL
2 1 (5.88%) Python
2 1 (5.88%) SAS Macro
2 1 (5.88%) R
Qualifications
1 5 (29.41%) Degree
Quality Assurance & Compliance
1 1 (5.88%) SLA
Vendors
1 6 (35.29%) Google
1 6 (35.29%) Hitwise
2 1 (5.88%) SAP
2 1 (5.88%) Microsoft
2 1 (5.88%) CA