The table below looks at the statistics for Customer Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Analytics over the 3 months to 26 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Nov 2014
Same period 2013 Same period 2012
Customer Analytics
Rank 581 556 546
Rank change year-on-year
-25 -10
Contract jobs citing Customer Analytics 14 22 27
As % of all contract IT jobs located in the UK 0.025% 0.043% 0.052%
As % of the Processes & Methodologies category 0.034% 0.058% 0.073%
Number of daily rates quoted 7 11 7
Average daily rate
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£450 £425 £450
Average daily rate % change year-on-year
+5.88% -5.55%
90% offered a daily rate of more than £370 £375 £372
10% offered a daily rate of more than £680 £480 £800
UK excluding London average daily rate £450 £425 £450
% change year-on-year
+5.88% -5.55%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41296 38155 37115
As % of all contract IT jobs located in the UK 73.66% 73.78% 71.37%
Number of daily rates quoted 26858 23661 21624
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £275 £273 £270
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £385 £363 £368
% change year-on-year
+6.20% -1.36%
Number of hourly rates quoted 1160 1161 1471
Average hourly rate £25.00 £26.00 £29.25
Average hourly rate % change year-on-year
-3.84% -11.11%
90% offered a hourly rate of more than £12.00 £12.50 £12.50
10% offered a hourly rate of more than £48.03 £45.00 £46.50
UK excluding London average hourly rate £25.00 £27.50 £29.50
% change year-on-year
-9.09% -6.77%

Customer Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Customer Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Analytics Jobs Demand Trend in the UK

Customer Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Analytics within the UK.

Customer Analytics Daily Rate Trend in the UK

Customer Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Analytics within the UK over the 3 months to 26 November 2014.

Customer Analytics Daily Rate Histogram in the UK

Customer Analytics
Top 25 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Analytics within the UK over the 3 months to 26 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -21 13 £450 +5.88% 11
West Yorkshire +2 8 £450 +5.88% 1
Yorkshire -8 8 £450 +5.88% 1
London +8 4 £563 +2.27% 8
City of London +25 1 - - 3
Edinburgh -7 1 - -
Scotland -10 1 - -
North West - 1 - -
South East - - - -
South Wales - - - - 3
Wales - - - - 3
East Midlands - - - -
Luton - - - - 1
Manchester - - - -
Northampton - - - -
Norwich - - - -
Reading - - - -
Bedfordshire - - - - 1
Berkshire - - - -
Middlesex - - - -
Norfolk - - - -
Northamptonshire - - - -
East of England - - - - 1
Bolton - - - -
Cardiff - - - - 3

Customer Analytics
Top 30 Related IT Skills

For the 6 months to 26 November 2014, IT contractor jobs within the UK citing Customer Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Analytics.

1 16 (100.00%) Analytics
2 6 (37.50%) SQL
2 6 (37.50%) Retail
3 5 (31.25%) Data Warehouse
3 5 (31.25%) Customer Insight
4 4 (25.00%) Marketing
4 4 (25.00%) SAS
5 3 (18.75%) Business Intelligence
5 3 (18.75%) Project Management
5 3 (18.75%) E-Commerce
5 3 (18.75%) MS Excel
5 3 (18.75%) Web Analytics
5 3 (18.75%) SQL Server Integration Services
6 2 (12.50%) Cluster Analysis
6 2 (12.50%) Data Analytics
6 2 (12.50%) Propensity Modelling
6 2 (12.50%) Business Process Mapping
6 2 (12.50%) Business Intelligence Development Studio
6 2 (12.50%) CRM
6 2 (12.50%) Data Mining
6 2 (12.50%) PRINCE2
6 2 (12.50%) SPSS
6 2 (12.50%) CHAID
6 2 (12.50%) Agile Software Development
6 2 (12.50%) Change Management
6 2 (12.50%) Risk Management
6 2 (12.50%) Migration
7 1 (6.25%) Stakeholder Management
7 1 (6.25%) Scrum
7 1 (6.25%) Telecoms

Customer Analytics
Top Related IT Skills by Category

For the 6 months to 26 November 2014, IT contractor jobs within the UK citing Customer Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (25.00%) SAS
Applications
1 3 (18.75%) MS Excel
2 2 (12.50%) SPSS
3 1 (6.25%) MS Project
Database & Business Intelligence
1 5 (31.25%) Data Warehouse
2 3 (18.75%) SQL Server Integration Services
3 2 (12.50%) Business Intelligence Development Studio
3 2 (12.50%) Data Mining
4 1 (6.25%) SQL Server Reporting Services
4 1 (6.25%) SQL Server
4 1 (6.25%) SAS Data Integration Studio
4 1 (6.25%) SQL Server Analysis Services
4 1 (6.25%) Base SAS
4 1 (6.25%) SAS Enterprise Guide
General
1 6 (37.50%) Retail
2 4 (25.00%) Marketing
3 1 (6.25%) Telecoms
3 1 (6.25%) Finance
3 1 (6.25%) Banking
Job Titles
1 5 (31.25%) Analyst
2 3 (18.75%) Project Manager
2 3 (18.75%) Business Analyst
2 3 (18.75%) Developer
3 2 (12.50%) Insight Analyst
3 2 (12.50%) Lead Developer
3 2 (12.50%) Business Project Manager
3 2 (12.50%) Business Manager
4 1 (6.25%) Senior Analyst
4 1 (6.25%) Business Architect
4 1 (6.25%) SAS Developer
4 1 (6.25%) Technical Project Leader
4 1 (6.25%) Project Leader
4 1 (6.25%) Architect
4 1 (6.25%) SAS Data Integration Studio Developer
4 1 (6.25%) UX Designer
4 1 (6.25%) Designer
4 1 (6.25%) Senior Insight Analyst
Miscellaneous
1 1 (6.25%) User Experience
Processes & Methodologies
1 16 (100.00%) Analytics
2 5 (31.25%) Customer Insight
3 3 (18.75%) Business Intelligence
3 3 (18.75%) Project Management
3 3 (18.75%) E-Commerce
3 3 (18.75%) Web Analytics
4 2 (12.50%) Cluster Analysis
4 2 (12.50%) Data Analytics
4 2 (12.50%) Propensity Modelling
4 2 (12.50%) Business Process Mapping
4 2 (12.50%) CRM
4 2 (12.50%) PRINCE2
4 2 (12.50%) CHAID
4 2 (12.50%) Agile Software Development
4 2 (12.50%) Change Management
4 2 (12.50%) Risk Management
4 2 (12.50%) Migration
5 1 (6.25%) Stakeholder Management
5 1 (6.25%) Scrum
5 1 (6.25%) Supplier Management
Programming Languages
1 6 (37.50%) SQL
2 1 (6.25%) Python
2 1 (6.25%) SAS Macro
2 1 (6.25%) R
Vendors
1 1 (6.25%) Microsoft
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