The table below looks at the statistics for Online Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 26 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Jan 2015
Same period 2014 Same period 2013
Online Marketing
Rank 527 455 503
Rank change year-on-year
-72 +48
Permanent jobs citing Online Marketing 400 523 437
As % of all permanent IT jobs located in the UK 0.38% 0.50% 0.39%
As % of the Processes & Methodologies category 0.46% 0.61% 0.49%
Number of salaries quoted 318 371 367
Average salary £37,500 £37,500 £32,500
Average salary % change year-on-year
- +15.38%
90% offered a salary of more than £24,700 £27,000 £23,000
10% offered a salary of more than £52,800 £60,000 £57,500
UK excluding London average salary £29,000 £30,000 £30,000
% change year-on-year
-3.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87161 85486 88774
As % of all permanent IT jobs located in the UK 82.66% 82.26% 80.06%
Number of salaries quoted 71806 68211 75331
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,600 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing within the UK.

Online Marketing Salary Trend in the UK

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing over the 3 months to 26 January 2015 within the UK.

Online Marketing Salary Histogram in the UK

Online Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the UK over the 3 months to 26 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -68 398 £37,500 - 69
London -61 209 £42,500 +1.19% 28
South East -40 70 £40,000 +14.28% 13
North West +26 49 £27,500 +5.76% 9
Yorkshire -3 40 £25,000 -21.87% 8
City of London -11 38 £37,500 -9.09% 9
Manchester +5 30 £27,500 +5.76% 4
North Yorkshire +31 26 £25,000 -34.21% 1
Harrogate +21 24 £25,000 - 1
Berkshire 0 22 £40,000 +6.66% 3
East Sussex +8 21 £32,500 -18.75% 3
Brighton +2 18 £32,500 -18.75% 3
South West -3 14 £53,750 +95.45% 2
Stockport +6 13 £27,500 +13.40%
Kent +7 12 £45,000 -14.28% 1
Lancashire +6 12 £22,500 -33.82% 2
Uxbridge -3 9 £27,500 -32.92% 1
West Midlands -5 9 £33,000 +34.69% 5
Gloucestershire - 8 £55,000 - 2
Maidenhead +6 6 £37,500 +7.14%
Cheshire 0 6 £34,500 +46.80% 1
West Sussex -2 6 £25,000 -9.09%
West Yorkshire -11 6 £19,000 -38.70% 5
Burnley - 6 £22,500 - 1
Solihull +4 5 - -
Leeds +2 5 £21,750 -32.03% 3
Devon +1 5 £25,000 -
East Midlands 0 5 £35,000 +25.00% 4
Crawley -3 5 £25,000 -9.09%
Slough -7 5 - -

Online Marketing
Top 30 Related IT Skills

For the 6 months to 26 January 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 784 (100.00%) Marketing
2 323 (41.20%) HTML
3 318 (40.56%) Analytics
4 274 (34.95%) E-Commerce
5 258 (32.91%) Social Media
6 256 (32.65%) SEO
7 244 (31.12%) CSS
8 235 (29.97%) Digital Marketing
9 208 (26.53%) Google
10 198 (25.26%) Pay per click
11 191 (24.36%) Analytical Skills
12 178 (22.70%) Google Analytics
13 172 (21.94%) JavaScript
14 144 (18.37%) User Experience
15 136 (17.35%) jQuery
16 134 (17.09%) PHP
17 132 (16.84%) CMS
18 131 (16.71%) MySQL
19 129 (16.45%) Degree
20 124 (15.82%) Retail
21 120 (15.31%) Advertising
22 117 (14.92%) Project Management
23 95 (12.12%) Facebook
24 94 (11.99%) Email Marketing
25 88 (11.22%) Photoshop
26 82 (10.46%) Adobe
26 82 (10.46%) Web Development
26 82 (10.46%) HTML5
27 81 (10.33%) Web Analytics
28 78 (9.95%) CRM

Online Marketing
Top Related IT Skills by Category

For the 6 months to 26 January 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 132 (16.84%) CMS
2 61 (7.78%) WordPress
3 28 (3.57%) ExpressionEngine
3 28 (3.57%) concrete5
4 18 (2.30%) SAS
5 15 (1.91%) ColdFusion
5 15 (1.91%) Drupal
6 14 (1.79%) nginx
7 11 (1.40%) Apache
8 8 (1.02%) Tomcat
9 5 (0.64%) Sitecore CMS
10 4 (0.51%) JBoss
10 4 (0.51%) WebSphere
10 4 (0.51%) Joomla!
11 3 (0.38%) SharePoint
12 2 (0.26%) IIS
12 2 (0.26%) Sitefinity
13 1 (0.13%) Lync
13 1 (0.13%) Node.js
Applications
1 88 (11.22%) Photoshop
2 34 (4.34%) MS Excel
3 33 (4.21%) Adobe Illustrator
4 26 (3.32%) MS PowerPoint
4 26 (3.32%) Adobe Creative Suite
5 21 (2.68%) Fireworks
6 20 (2.55%) InDesign
7 19 (2.42%) MS Office
8 11 (1.40%) FastStats
9 9 (1.15%) Acrobat
10 6 (0.77%) SPSS
11 4 (0.51%) Adobe After Effects
12 3 (0.38%) Final Cut Pro
13 2 (0.26%) MS Project
14 1 (0.13%) MS Visio
14 1 (0.13%) GIMP
Business Applications
1 178 (22.70%) Google Analytics
2 65 (8.29%) Magento
3 20 (2.55%) WebTrends
4 11 (1.40%) SiteCatalyst
5 6 (0.77%) Tridion
6 2 (0.26%) Shopify
6 2 (0.26%) CubeCart
Cloud Services
1 21 (2.68%) SaaS
2 7 (0.89%) MailChimp
3 6 (0.77%) Basecamp
4 5 (0.64%) Cloud Computing
5 1 (0.13%) CheetahMail
Communications & Networking
1 47 (5.99%) Internet
2 16 (2.04%) Intranet
3 11 (1.40%) SMS
4 8 (1.02%) TCP/IP
5 7 (0.89%) MVNO
6 6 (0.77%) Firewall
7 4 (0.51%) Extranet
8 3 (0.38%) Broadband
9 2 (0.26%) VoIP
9 2 (0.26%) NetScaler
9 2 (0.26%) Wireshark
10 1 (0.13%) iSCSI
10 1 (0.13%) Cisco ASA
10 1 (0.13%) Asterisk PBX
10 1 (0.13%) WAN
10 1 (0.13%) FTP
10 1 (0.13%) HTTP
10 1 (0.13%) SNMP
10 1 (0.13%) VPN
10 1 (0.13%) OSPF
Database & Business Intelligence
1 131 (16.71%) MySQL
2 50 (6.38%) SQL Server
3 25 (3.19%) Relational Database
4 24 (3.06%) SQL Server 2008
5 18 (2.30%) Big Data
6 17 (2.17%) SQL Server 2005
7 15 (1.91%) OLAP
7 15 (1.91%) SQL Server 2000
8 11 (1.40%) QlikView
9 9 (1.15%) Hadoop
10 7 (0.89%) Data Mining
11 6 (0.77%) DB2
11 6 (0.77%) Base SAS
12 4 (0.51%) SQL Server Analysis Services
12 4 (0.51%) SQL Server Integration Services
12 4 (0.51%) SQL Server Reporting Services
13 3 (0.38%) NoSQL
14 2 (0.26%) MongoDB
14 2 (0.26%) Data Mart
14 2 (0.26%) Microsoft Analysis Services
Development Applications
1 44 (5.61%) Git (software)
2 38 (4.85%) Dreamweaver
3 30 (3.83%) Appcelerator Titanium
4 22 (2.81%) JIRA
5 8 (1.02%) Visual Studio
6 7 (0.89%) Xcode
7 6 (0.77%) ProC
8 5 (0.64%) Bugzilla
9 4 (0.51%) Selenium
10 2 (0.26%) MSI
10 2 (0.26%) QuickTest Pro
10 2 (0.26%) LoadRunner
11 1 (0.13%) Jenkins
11 1 (0.13%) Team Foundation Server
11 1 (0.13%) Axure RP
General
1 784 (100.00%) Marketing
2 124 (15.82%) Retail
3 120 (15.31%) Advertising
4 70 (8.93%) Finance
5 53 (6.76%) Publishing
6 32 (4.08%) Telecoms
7 19 (2.42%) German Language
8 18 (2.30%) Games
9 11 (1.40%) Legal
10 10 (1.28%) Manufacturing
11 6 (0.77%) Dutch Language
11 6 (0.77%) Banking
11 6 (0.77%) Italian Language
11 6 (0.77%) French Language
12 5 (0.64%) Multimedia
13 4 (0.51%) Automotive
13 4 (0.51%) Law
14 2 (0.26%) Back Office
14 2 (0.26%) Turkish Language
15 1 (0.13%) Norwegian Language
Job Titles
1 149 (19.01%) Developer
2 77 (9.82%) Analyst
3 74 (9.44%) Web Developer
4 71 (9.06%) Designer
5 58 (7.40%) Marketing Manager
6 54 (6.89%) Marketing Executive
7 40 (5.10%) PPC Specialist
7 40 (5.10%) PPC Manager
7 40 (5.10%) PPC Analyst
7 40 (5.10%) PPC Executive
8 39 (4.97%) Front-End Developer
8 39 (4.97%) Account Manager
9 35 (4.46%) Web Designer
10 34 (4.34%) Project Manager
10 34 (4.34%) Digital Marketing Executive
11 30 (3.83%) SEO Manager
12 27 (3.44%) Digital Designer
13 22 (2.81%) Consultant
14 21 (2.68%) Online Marketing Manager
14 21 (2.68%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 323 (41.20%) HTML
2 244 (31.12%) CSS
3 136 (17.35%) jQuery
4 82 (10.46%) HTML5
5 54 (6.89%) XHTML
6 49 (6.25%) CSS3
7 47 (5.99%) .NET
8 46 (5.87%) LESS
9 35 (4.46%) ASP.NET
9 35 (4.46%) Web Services
10 28 (3.57%) CakePHP
10 28 (3.57%) Sass
11 26 (3.32%) XML
12 25 (3.19%) GWT
13 21 (2.68%) Flash
14 16 (2.04%) ASP.NET MVC
14 16 (2.04%) LINQ
14 16 (2.04%) WCF
15 15 (1.91%) MDX
15 15 (1.91%) ASP.NET 2.0
Miscellaneous
1 258 (32.91%) Social Media
2 191 (24.36%) Analytical Skills
3 144 (18.37%) User Experience
4 55 (7.02%) Statistics
5 53 (6.76%) Mobile App
5 53 (6.76%) Blog
6 46 (5.87%) Graphic Design
7 38 (4.85%) New Media
8 32 (4.08%) Mathematics
9 29 (3.70%) Digital Media
10 24 (3.06%) Copywriting
11 17 (2.17%) Algorithms
12 15 (1.91%) Computer Science
12 15 (1.91%) Photography
12 15 (1.91%) iPhone
13 14 (1.79%) Animation
14 13 (1.66%) Economics
15 8 (1.02%) Management Information System
16 7 (0.89%) Psychology
16 7 (0.89%) Online Games
Operating Systems
1 53 (6.76%) Linux
2 19 (2.42%) Windows
3 6 (0.77%) UNIX
4 5 (0.64%) Android
5 4 (0.51%) Apple iOS
5 4 (0.51%) Windows 8
5 4 (0.51%) Ubuntu
5 4 (0.51%) Solaris
6 2 (0.26%) Windows XP
6 2 (0.26%) Mac OS X
6 2 (0.26%) Windows 7
7 1 (0.13%) Windows Server 2008
7 1 (0.13%) Windows Server 2003
Processes & Methodologies
1 318 (40.56%) Analytics
2 274 (34.95%) E-Commerce
3 256 (32.65%) SEO
4 235 (29.97%) Digital Marketing
5 198 (25.26%) Pay per click
6 117 (14.92%) Project Management
7 94 (11.99%) Email Marketing
8 82 (10.46%) Web Development
9 81 (10.33%) Web Analytics
10 78 (9.95%) CRM
11 76 (9.69%) Web Design
11 76 (9.69%) Content Management
12 72 (9.18%) Agile Software Development
13 56 (7.14%) Time Management
14 54 (6.89%) Marketing Strategy
15 48 (6.12%) B2B
16 46 (5.87%) OO
17 44 (5.61%) Scrum
18 40 (5.10%) Social Media Marketing
19 37 (4.72%) MVC
Programming Languages
1 172 (21.94%) JavaScript
2 134 (17.09%) PHP
3 61 (7.78%) SQL
4 60 (7.65%) Java
5 41 (5.23%) C#
6 21 (2.68%) T-SQL
7 15 (1.91%) ActionScript
8 11 (1.40%) VB.NET
9 10 (1.28%) PHP5
10 7 (0.89%) C
10 7 (0.89%) Perl
11 6 (0.77%) PROC SQL
12 4 (0.51%) VBA
12 4 (0.51%) Python
12 4 (0.51%) Shell Script
13 3 (0.38%) VB
14 2 (0.26%) Ruby
15 1 (0.13%) MATLAB
15 1 (0.13%) Groovy
15 1 (0.13%) PowerShell
Qualifications
1 129 (16.45%) Degree
2 6 (0.77%) Microsoft Certification
3 5 (0.64%) PRINCE2 Certification
3 5 (0.64%) PMP
3 5 (0.64%) PMI Certification
3 5 (0.64%) ISEB
4 3 (0.38%) ISTQB Foundation Certification
5 2 (0.26%) Citrix Certification
5 2 (0.26%) MCTS
5 2 (0.26%) MCDBA
6 1 (0.13%) PhD
6 1 (0.13%) CCIE
6 1 (0.13%) CCNP
6 1 (0.13%) MBA
6 1 (0.13%) Linux+ Certification
6 1 (0.13%) Cisco Certification
Quality Assurance & Compliance
1 34 (4.34%) QA
2 3 (0.38%) SLA
System Software
1 9 (1.15%) vSphere
2 4 (0.51%) Active Directory
3 2 (0.26%) Microsoft App-V
3 2 (0.26%) Docker
3 2 (0.26%) LXC
4 1 (0.13%) Varnish
Systems Management
1 5 (0.64%) Nagios
2 4 (0.51%) Systems Management Server (SMS)
3 2 (0.26%) Backup Exec
3 2 (0.26%) EMC NetWorker
3 2 (0.26%) HP Quality Center
3 2 (0.26%) Puppet
4 1 (0.13%) Opscode Chef
4 1 (0.13%) Ansible
4 1 (0.13%) cPanel
Vendors
1 208 (26.53%) Google
2 95 (12.12%) Facebook
3 82 (10.46%) Adobe
4 59 (7.53%) Omniture
5 41 (5.23%) Microsoft
6 34 (4.34%) Coremetrics
7 33 (4.21%) Twitter
8 16 (2.04%) Salesforce.com
9 15 (1.91%) Demandware
10 13 (1.66%) Zend
11 12 (1.53%) Yahoo!
12 11 (1.40%) Oracle
13 9 (1.15%) VMware
13 9 (1.15%) Tableau
13 9 (1.15%) Sitecore
14 8 (1.02%) IBM
14 8 (1.02%) ExactTarget
15 7 (0.89%) Marketo
15 7 (0.89%) HubSpot
15 7 (0.89%) Business Objects
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: Up to £35,000 per annum + 10% Discretionary bonus and Pension
Posted: 5 hours ago
Warwickshire
Harvey Nash plc
Salary: £35000 - £40000 per annum + + package
Posted: 16 hours ago
Leeds, West Yorkshire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: 19 hours ago
London
Venturi
Salary: £55000.00 - £70000.00 per annum + bonus & benefits
Posted: Yesterday
South West London
Ashdown IT
Salary: £40000 per annum
Posted: 3 days ago
Central London / West End
ARC IT Recruitment Ltd
Salary: £45000 Per Annum 45k plus benefits
Posted: 3 days ago
Kent
ARC IT Recruitment Ltd
Salary: £45000 Per Annum
Posted: 3 days ago
Worcestershire
Triple Seven
Salary: £30000 per annum
Posted: 3 days ago
Worcestershire
Logic Engagements Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 3 days ago
Rotherham, South Yorkshire
The MRJ Group
Posted: 3 days ago
Gloucestershire
Austin Fraser
Salary: £50 - £60000.00 per annum + Great Benefits
Posted: 3 days ago
Gloucestershire
Austin Fraser
Salary: £50000.00 - £60000.00 per annum + Benefits and Bonus
Posted: 3 days ago
Lincolnshire
Stafford-Sharp Associates
Salary: From £24,000 to £28,000 per annum
Posted: 3 days ago
Surrey
Digital Pursuit Ltd
Salary: From £20,000 to £25,000 per annum
Posted: 3 days ago
Grantham, Lincolnshire
Hot Rec
Salary: £20k - 24k per year
Posted: 3 days ago
City, London
Timothy James Consulting Ltd
Salary: £40000 - £45000 per annum + On application
Posted: 3 days ago
Uxbridge, Middlesex
Parallel Consulting
Salary: £25000 - £30000 per annum
Posted: 3 days ago
Birkenhead, Merseyside
Net Recruit.co.uk Ltd
Salary: up to £30,000
Posted: 4 days ago
Hounslow, London
British Airways
Salary: Highly Competitive
Posted: 4 days ago
Wakefield, West Yorkshire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: 4 days ago