The first table below looks at the demand for Online Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Online Marketing
Rank 455 448 447
Rank change year-on-year
-7 -1
Permanent jobs citing Online Marketing 523 522 543
As % of all permanent IT jobs located in the UK 0.45% 0.48% 0.46%
As % of the Processes & Methodologies category 0.56% 0.61% 0.60%
Number of salaries quoted 283 332 472
Average salary £37,500 £35,500 £35,000
Average salary % change year-on-year
+5.63% +1.42%
90% offered a salary of more than £23,600 £22,000 £22,550
10% offered a salary of more than £65,000 £60,000 £60,000
UK excluding London average salary £30,000 £32,000 £28,000
% change year-on-year
-6.25% +14.28%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93591 85411 91038
As % of all permanent IT jobs located in the UK 80.38% 78.79% 77.51%
Number of salaries quoted 75267 69754 77438
Average salary £47,500 £47,000 £46,000
Average salary % change year-on-year
+1.06% +2.17%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing within the UK.

Online Marketing Salary Trend in the UK

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing over the 3 months to 1 August 2014 within the UK.

Online Marketing Salary Histogram in the UK

Online Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the UK over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -34 506 £40,000 +11.11% 48
London +6 283 £42,500 -15.00% 19
North West +58 83 £26,250 -16.00% 5
City of London -36 74 £45,000 -10.00% 5
Manchester +46 64 £24,500 -27.94% 4
South East -48 60 £33,750 +7.14% 10
Yorkshire -28 27 £45,000 +63.63% 7
South West -13 26 £21,000 -40.00% 1
Devon +6 21 £21,000 -6.66%
East Sussex -20 20 £27,500 -8.33% 4
Brighton -18 18 £27,500 -8.33% 3
North Yorkshire - 18 £45,000 - 1
Harrogate - 17 £45,000 - 1
Plymouth +7 16 £21,000 -
Surrey +7 15 £36,250 -6.45% 1
East of England -41 14 £23,250 -28.46% 4
Berkshire -18 12 £37,500 -6.25% 2
County Antrim - 12 £21,125 -
Northern Ireland - 12 £21,125 -
Lancashire +5 11 £40,000 +125.35% 1
East Midlands -27 8 £32,000 +45.45% 2
Hampshire -32 8 £45,000 +42.85%
West Yorkshire -45 8 £32,000 +16.36% 5
Essex - 8 £22,500 - 2
Southwark - 8 £48,750 -
Cheshire +3 7 - -
Leeds -33 7 £31,500 -11.26% 5
Portsmouth -28 6 £46,250 +46.82%
Nottinghamshire +2 5 £57,500 +164.36% 1
Reading -5 5 £37,500 +7.14%

Online Marketing
Top 30 Related IT Skills

For the 6 months to 1 August 2014, IT jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 1108 (100.00%) Marketing
2 414 (37.36%) HTML
3 387 (34.93%) SEO
4 364 (32.85%) Analytics
5 333 (30.05%) Social Media
6 328 (29.60%) E-Commerce
7 316 (28.52%) CSS
8 313 (28.25%) Digital Marketing
9 310 (27.98%) Pay per click
10 296 (26.71%) JavaScript
11 262 (23.65%) Google
12 240 (21.66%) Degree
13 188 (16.97%) Advertising
14 187 (16.88%) Google Analytics
15 175 (15.79%) CMS
15 175 (15.79%) CRM
16 174 (15.70%) PHP
17 168 (15.16%) Retail
18 154 (13.90%) Project Management
19 151 (13.63%) jQuery
20 141 (12.73%) MySQL
21 134 (12.09%) Content Management
22 128 (11.55%) Photoshop
23 117 (10.56%) Adobe
23 117 (10.56%) Web Analytics
24 115 (10.38%) Finance
25 112 (10.11%) Web Development
26 105 (9.48%) Linux
27 104 (9.39%) OO
28 99 (8.94%) Email Marketing

Online Marketing
Top Related IT Skills by Category

For the 6 months to 1 August 2014, IT jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 175 (15.79%) CMS
2 49 (4.42%) WordPress
3 24 (2.17%) Drupal
4 20 (1.81%) ExpressionEngine
5 18 (1.62%) Umbraco
6 16 (1.44%) Apache
7 10 (0.90%) SharePoint
8 9 (0.81%) IIS
9 7 (0.63%) Oracle Workflow
10 6 (0.54%) Sitecore CMS
11 5 (0.45%) IBM Notes
12 3 (0.27%) Joomla!
12 3 (0.27%) WebSphere
12 3 (0.27%) Tomcat
13 2 (0.18%) MS Exchange
13 2 (0.18%) Kentico
13 2 (0.18%) Exchange Server 2010
14 1 (0.090%) Adobe CQ
14 1 (0.090%) Node.js
14 1 (0.090%) nginx
Applications
1 128 (11.55%) Photoshop
2 80 (7.22%) MS Excel
3 68 (6.14%) Adobe Illustrator
4 43 (3.88%) MS Office
5 32 (2.89%) MS PowerPoint
6 29 (2.62%) Fireworks
7 22 (1.99%) InDesign
8 6 (0.54%) Mingle
9 2 (0.18%) Adobe After Effects
9 2 (0.18%) FastStats
9 2 (0.18%) PowerPivot
10 1 (0.090%) MS Visio
10 1 (0.090%) Maya
Business Applications
1 187 (16.88%) Google Analytics
2 47 (4.24%) Magento
3 35 (3.16%) WebTrends
4 23 (2.08%) SiteCatalyst
5 11 (0.99%) Tridion
6 3 (0.27%) osCommerce
6 3 (0.27%) Oracle CRM
Cloud Services
1 21 (1.90%) SaaS
2 10 (0.90%) MailChimp
3 4 (0.36%) Responsys
4 2 (0.18%) Microsoft Azure
4 2 (0.18%) Amazon AWS
4 2 (0.18%) Basecamp
5 1 (0.090%) CloudFront
5 1 (0.090%) Pure360
5 1 (0.090%) Amazon EC2
5 1 (0.090%) Amazon S3
Communications & Networking
1 56 (5.05%) Internet
2 12 (1.08%) SMS
3 8 (0.72%) Extranet
4 7 (0.63%) MVNO
4 7 (0.63%) Intranet
5 6 (0.54%) Broadband
6 5 (0.45%) VoIP
7 2 (0.18%) SAN
8 1 (0.090%) DNS
8 1 (0.090%) SMTP
8 1 (0.090%) HTTP
8 1 (0.090%) Firewall
Database & Business Intelligence
1 141 (12.73%) MySQL
2 54 (4.87%) SQL Server
3 30 (2.71%) Big Data
4 19 (1.71%) QlikView
5 17 (1.53%) Relational Database
6 15 (1.35%) SQL Server Reporting Services
7 13 (1.17%) SQL Server 2008
8 9 (0.81%) SQL Server Analysis Services
8 9 (0.81%) SQL Server Integration Services
9 7 (0.63%) Crystal Reports
10 5 (0.45%) SQL Server 2005
11 4 (0.36%) OLTP
11 4 (0.36%) VLDB
11 4 (0.36%) Data Warehouse
11 4 (0.36%) MS Access
12 1 (0.090%) Amazon RDS
12 1 (0.090%) Hadoop
12 1 (0.090%) NoSQL
12 1 (0.090%) Data Mining
Development Applications
1 45 (4.06%) Dreamweaver
2 33 (2.98%) Git (software)
3 22 (1.99%) Subversion
4 16 (1.44%) Team Foundation Server
5 7 (0.63%) JIRA
6 4 (0.36%) Axure RP
7 3 (0.27%) Jenkins
8 2 (0.18%) Visual Studio
8 2 (0.18%) Ant
8 2 (0.18%) Firebug
8 2 (0.18%) MSTest
9 1 (0.090%) Hudson
9 1 (0.090%) PHPUnit
9 1 (0.090%) FrontPage
9 1 (0.090%) Xcode
9 1 (0.090%) Maven
9 1 (0.090%) NUnit
General
1 1108 (100.00%) Marketing
2 188 (16.97%) Advertising
3 168 (15.16%) Retail
4 115 (10.38%) Finance
5 67 (6.05%) Games
6 50 (4.51%) Publishing
7 35 (3.16%) Telecoms
8 15 (1.35%) Legal
9 14 (1.26%) Back Office
10 12 (1.08%) French Language
10 12 (1.08%) Russian Language
11 11 (0.99%) German Language
11 11 (0.99%) Manufacturing
12 10 (0.90%) Billing
13 6 (0.54%) Swedish Language
14 4 (0.36%) Banking
14 4 (0.36%) Multimedia
15 3 (0.27%) Turkish Language
15 3 (0.27%) Music Industry
16 2 (0.18%) Electronics
Job Titles
1 235 (21.21%) Developer
2 153 (13.81%) Marketing Manager
3 78 (7.04%) Web Developer
4 72 (6.50%) PHP Developer
5 67 (6.05%) Analyst
6 62 (5.60%) Online Marketing Manager
7 60 (5.42%) Marketing Executive
8 59 (5.32%) PPC Manager
8 59 (5.32%) PPC Analyst
8 59 (5.32%) PPC Executive
8 59 (5.32%) PPC Specialist
9 57 (5.14%) Account Manager
10 55 (4.96%) Designer
11 50 (4.51%) Junior
12 47 (4.24%) Junior Developer
13 43 (3.88%) Digital Marketing Manager
14 42 (3.79%) E-Commerce Manager
15 37 (3.34%) PHP Web Developer
15 37 (3.34%) Digital Marketing Executive
16 36 (3.25%) Search Manager
Libraries, Frameworks & Software Standards
1 414 (37.36%) HTML
2 316 (28.52%) CSS
3 151 (13.63%) jQuery
4 86 (7.76%) .NET
5 72 (6.50%) XHTML
6 70 (6.32%) HTML5
7 60 (5.42%) CSS3
8 55 (4.96%) ASP.NET
9 43 (3.88%) WF
10 42 (3.79%) XML
11 38 (3.43%) .NET Framework
12 34 (3.07%) LAMP
13 31 (2.80%) Web Services
14 30 (2.71%) ADO.NET Entity Framework
15 29 (2.62%) WCF
16 28 (2.53%) Ajax
17 24 (2.17%) CodeIgniter
18 23 (2.08%) Flash
19 21 (1.90%) ATL
20 18 (1.62%) REST
Miscellaneous
1 333 (30.05%) Social Media
2 81 (7.31%) Digital Media
3 65 (5.87%) Blog
4 60 (5.42%) Copywriting
5 53 (4.78%) New Media
6 45 (4.06%) BBC
7 43 (3.88%) NHS
8 42 (3.79%) Computer Science
9 39 (3.52%) Mobile App
10 26 (2.35%) Online Games
11 25 (2.26%) iPhone
11 25 (2.26%) Management Information System
11 25 (2.26%) W3C
12 22 (1.99%) Mathematics
13 18 (1.62%) Photography
14 17 (1.53%) Animation
15 16 (1.44%) Open Source
16 15 (1.35%) Graphic Design
17 14 (1.26%) Statistics
18 10 (0.90%) Visualisation
Operating Systems
1 105 (9.48%) Linux
2 41 (3.70%) Windows
3 27 (2.44%) Apple iOS
4 23 (2.08%) Android
5 6 (0.54%) UNIX
6 4 (0.36%) Windows Server 2008
7 2 (0.18%) Windows Server 2003
7 2 (0.18%) Windows Server 2012
8 1 (0.090%) CentOS
8 1 (0.090%) Mac OS
8 1 (0.090%) Ubuntu
8 1 (0.090%) Debian
Processes & Methodologies
1 387 (34.93%) SEO
2 364 (32.85%) Analytics
3 328 (29.60%) E-Commerce
4 313 (28.25%) Digital Marketing
5 310 (27.98%) Pay per click
6 175 (15.79%) CRM
7 154 (13.90%) Project Management
8 134 (12.09%) Content Management
9 117 (10.56%) Web Analytics
10 112 (10.11%) Web Development
11 104 (9.39%) OO
12 99 (8.94%) Email Marketing
13 91 (8.21%) OO PHP
14 89 (8.03%) Web Design
15 85 (7.67%) B2B
16 84 (7.58%) Marketing Strategy
17 72 (6.50%) Scrum
18 61 (5.51%) MVC
19 53 (4.78%) Search Engine Marketing
20 51 (4.60%) B2C
Programming Languages
1 296 (26.71%) JavaScript
2 174 (15.70%) PHP
3 70 (6.32%) SQL
4 65 (5.87%) C#
5 46 (4.15%) PHP5
6 28 (2.53%) Java
7 16 (1.44%) T-SQL
7 16 (1.44%) VB
8 15 (1.35%) C
8 15 (1.35%) Python
9 14 (1.26%) VB.NET
10 12 (1.08%) Ruby
11 11 (0.99%) C++
12 9 (0.81%) Perl
13 7 (0.63%) R
14 4 (0.36%) Bash Shell
15 2 (0.18%) Apex Code
15 2 (0.18%) Data Analysis Expressions (DAX)
16 1 (0.090%) XPath
16 1 (0.090%) Korn
Qualifications
1 240 (21.66%) Degree
2 15 (1.35%) Microsoft Certification
3 2 (0.18%) GNVQ
4 1 (0.090%) MCTS
4 1 (0.090%) MCP
4 1 (0.090%) MCAD
4 1 (0.090%) MCSD
4 1 (0.090%) PRINCE2 Certification
Quality Assurance & Compliance
1 42 (3.79%) QA
2 20 (1.81%) WAI
3 5 (0.45%) WCAG
4 4 (0.36%) Data Quality
5 1 (0.090%) Dublin Core
5 1 (0.090%) PCI DSS
System Software
1 5 (0.45%) Active Directory
2 4 (0.36%) VMware Infrastructure
3 2 (0.18%) XenApp
4 1 (0.090%) zsh
Systems Management
1 3 (0.27%) Plesk
2 2 (0.18%) BMC PATROL
2 2 (0.18%) Puppet
3 1 (0.090%) Nagios
Vendors
1 262 (23.65%) Google
2 117 (10.56%) Adobe
3 81 (7.31%) Facebook
4 78 (7.04%) Microsoft
5 57 (5.14%) Twitter
6 44 (3.97%) Omniture
7 41 (3.70%) Yahoo!
8 31 (2.80%) Coremetrics
9 17 (1.53%) Sitecore
10 13 (1.17%) Zend
11 11 (0.99%) Salesforce.com
11 11 (0.99%) Oracle
12 10 (0.90%) Demandware
13 8 (0.72%) CyberSource
14 7 (0.63%) Eloqua
14 7 (0.63%) Netezza
14 7 (0.63%) Business Objects
15 6 (0.54%) Hitwise
16 5 (0.45%) F5
16 5 (0.45%) Lotus
Hertfordshire
Square One Resources
Salary: Up to £45,000 per annum
Posted: 1 hour ago
Kent
Mortimer Spinks
Salary: £40000 per annum + Bonus and benefits
Posted: 23 hours ago
London
Success Digital
Posted: Yesterday
Manchester, Lancashire
MaryJaneFashion.com
Posted: Yesterday
Cambridge, Cambridgeshire
Cambridge University Press
Posted: Yesterday
City, London
Clearwater People Solutions
Salary: £35000 - £45000 Per Annum
Posted: Yesterday
Maidenhead, Berkshire
Three
Posted: 2 days ago
City, London
Premier Group Recruitment
Salary: £26000 - £32000 per annum
Posted: 2 days ago
Leeds, West Yorkshire
Mortimer Spinks
Salary: £16000 - £18000 per annum
Posted: 2 days ago
Leeds, West Yorkshire
Jagger Talent
Salary: From £27,000 to £30,000 per annum Blue Chip Benefits + Progression
Posted: 3 days ago
Essex
Experis Ltd
Salary: £25000.00 - £27500.00 per annum + benefits
Posted: 3 days ago
London
Verticality Ltd
Salary: £27000 to £35000 per annum - generous benefits package
Posted: 4 days ago
Harrogate, Yorkshire
Recruiting.uk.com
Posted: 4 days ago
City, London
Maclean Moore Consulting
Salary: From £35,000 to £45,000 per annum
Posted: 5 days ago
Manchester, Lancashire
Circle Recruitment
Salary: £22000 - £24000 per annum + bens
Posted: 6 days ago
Eastbourne, East Sussex
360 Resourcing Solutions
Salary: From £28,000 to £38,000 per annum dependant on experience
Posted: 6 days ago
London
Interaction Recruitment PLC
Salary: Salary package is negotiable for the candidate seeking to take up this
Posted: 6 days ago
Kingston Upon Thames, Surrey
Bluetownonline
Salary: Competitive
Posted: 6 days ago
Leeds, West Yorkshire
TribePost.co.uk
Salary: £18-24K DOE
Posted: 6 days ago
Nottingham, Nottinghamshire
Oscar Associates (UK) Ltd
Salary: £25000 - £32000 per annum
Posted: 6 days ago