The table below looks at the statistics for Online Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Online Marketing
Rank 605 470 492
Rank change year-on-year
-135 +22
Permanent jobs citing Online Marketing 306 583 467
As % of all permanent IT jobs located in the UK 0.28% 0.49% 0.42%
As % of the Processes & Methodologies category 0.33% 0.60% 0.52%
Number of salaries quoted 198 368 356
Average salary £33,250 £37,500 £35,000
Average salary % change year-on-year
-11.33% +7.14%
90% offered a salary of more than £22,000 £24,000 £23,000
10% offered a salary of more than £55,000 £62,500 £60,000
UK excluding London average salary £25,000 £32,500 £30,000
% change year-on-year
-23.07% +8.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
91708 97795 89741
As % of all permanent IT jobs located in the UK 83.23% 81.98% 80.12%
Number of salaries quoted 74090 78809 73756
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,000 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing within the UK.

Online Marketing Salary Trend in the UK

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing over the 3 months to 1 May 2015 within the UK.

Online Marketing Salary Histogram in the UK

Online Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the UK over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -143 297 £35,000 -6.66% 44
London -64 158 £45,000 -10.00% 20
South East -38 53 £35,000 - 10
Yorkshire +12 40 £25,000 -16.66%
City of London -14 34 £38,750 -22.50% 7
East Sussex +16 29 £35,000 -12.50% 4
Brighton +12 29 £35,000 -12.50% 4
North Yorkshire +27 19 £27,500 +9.99%
Harrogate +16 18 £27,500 +9.99%
East Midlands -14 17 £23,000 +24.32% 1
West Midlands -4 12 £22,000 -48.23% 3
Nottinghamshire +5 10 £22,000 +18.91% 1
Nottingham -11 10 £22,000 +18.91% 1
South West -6 9 £55,000 +100.00%
Hampshire -25 9 £30,000 -14.28% 3
West Yorkshire +10 8 £25,250 -25.18%
Leeds +2 8 £25,250 -25.18%
Berkshire -9 8 £53,500 +33.75% 1
Wales - 8 £21,000 -
South Wales - 8 £21,000 -
North West -69 7 £20,000 -28.04% 8
Cardiff - 7 £21,000 -
Leicestershire +15 6 £25,000 -40.57%
Gloucestershire - 6 £55,000 -
Coalville - 6 £25,000 -
Coventry - 6 £22,000 -
Maidenhead +2 5 £53,500 +52.85%
Twickenham - 5 £30,000 -
Surrey +6 4 £41,250 +50.00%
Sheffield -6 4 £45,000 +50.00%

Online Marketing
Top 30 Related IT Skills

For the 6 months to 1 May 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 714 (100.00%) Marketing
2 345 (48.32%) HTML
3 312 (43.70%) Analytics
4 256 (35.85%) CSS
5 247 (34.59%) SEO
6 242 (33.89%) E-Commerce
7 236 (33.05%) Digital Marketing
8 226 (31.65%) Social Media
9 219 (30.67%) JavaScript
10 199 (27.87%) Pay per click
11 177 (24.79%) Google
12 157 (21.99%) User Experience
13 150 (21.01%) Analytical Skills
14 145 (20.31%) jQuery
15 144 (20.17%) PHP
16 139 (19.47%) Google Analytics
17 133 (18.63%) MySQL
18 116 (16.25%) CMS
18 116 (16.25%) Degree
19 107 (14.99%) Retail
20 102 (14.29%) Advertising
21 97 (13.59%) HTML5
21 97 (13.59%) Magento
22 92 (12.89%) Project Management
23 89 (12.46%) Photoshop
23 89 (12.46%) Facebook
24 85 (11.90%) Adobe
25 83 (11.62%) Email Marketing
26 77 (10.78%) Web Analytics
26 77 (10.78%) Git (software)

Online Marketing
Top Related IT Skills by Category

For the 6 months to 1 May 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 116 (16.25%) CMS
2 53 (7.42%) WordPress
3 42 (5.88%) ExpressionEngine
3 42 (5.88%) concrete5
4 16 (2.24%) Drupal
5 15 (2.10%) nginx
6 10 (1.40%) ColdFusion
7 7 (0.98%) SAS
8 5 (0.70%) Lync
9 4 (0.56%) Apache
9 4 (0.56%) Tomcat
10 3 (0.42%) Elasticsearch
11 2 (0.28%) SharePoint
11 2 (0.28%) Node.js
11 2 (0.28%) Sitefinity
11 2 (0.28%) DNN
12 1 (0.14%) WebSphere
12 1 (0.14%) IIS
12 1 (0.14%) JBoss
Applications
1 89 (12.46%) Photoshop
2 30 (4.20%) Adobe Illustrator
3 28 (3.92%) MS Excel
4 24 (3.36%) Fireworks
5 23 (3.22%) MS Office
6 21 (2.94%) Adobe Creative Suite
7 19 (2.66%) Spreadsheet
8 13 (1.82%) Acrobat
9 11 (1.54%) InDesign
10 9 (1.26%) MS PowerPoint
11 5 (0.70%) Adobe After Effects
12 3 (0.42%) Final Cut Pro
12 3 (0.42%) SPSS
13 2 (0.28%) GIMP
14 1 (0.14%) MS Project
14 1 (0.14%) MS Visio
Business Applications
1 97 (13.59%) Magento
2 16 (2.24%) WebTrends
3 2 (0.28%) Shopify
3 2 (0.28%) CubeCart
4 1 (0.14%) Tridion
Cloud Services
1 139 (19.47%) Google Analytics
2 24 (3.36%) Adobe Analytics
3 19 (2.66%) SaaS
4 14 (1.96%) Amazon AWS
5 8 (1.12%) GitHub
5 8 (1.12%) CodePlex
5 8 (1.12%) Microsoft Azure
5 8 (1.12%) Cloud Computing
6 3 (0.42%) MailChimp
7 2 (0.28%) Sage Pay
8 1 (0.14%) Basecamp
Communications & Networking
1 59 (8.26%) Internet
2 10 (1.40%) Firewall
3 8 (1.12%) BGP
3 8 (1.12%) FTP
4 6 (0.84%) HTTP
5 5 (0.70%) VLAN
5 5 (0.70%) Cisco ASA
5 5 (0.70%) iSCSI
5 5 (0.70%) Asterisk PBX
5 5 (0.70%) VoIP
5 5 (0.70%) WAN
5 5 (0.70%) SMTP
5 5 (0.70%) SNMP
5 5 (0.70%) VPN
5 5 (0.70%) HTTPS
5 5 (0.70%) OSPF
5 5 (0.70%) Intranet
5 5 (0.70%) SSH
5 5 (0.70%) Wi-Fi
5 5 (0.70%) IPsec
Database & Business Intelligence
1 133 (18.63%) MySQL
2 39 (5.46%) SQL Server
3 23 (3.22%) SQL Server 2008
3 23 (3.22%) Big Data
4 17 (2.38%) Relational Database
5 12 (1.68%) SQL Server 2005
6 10 (1.40%) SQL Server 2000
6 10 (1.40%) OLAP
6 10 (1.40%) NoSQL
7 8 (1.12%) Redis
7 8 (1.12%) Apache Cassandra
8 7 (0.98%) MongoDB
9 6 (0.84%) SQL Server 2012
9 6 (0.84%) Data Warehouse
10 4 (0.56%) SQL Server Analysis Services
10 4 (0.56%) SQL Server Integration Services
11 3 (0.42%) Hadoop
11 3 (0.42%) SQL Server Reporting Services
12 2 (0.28%) PostgreSQL
12 2 (0.28%) Data Mining
Development Applications
1 77 (10.78%) Git (software)
2 43 (6.02%) Dreamweaver
3 42 (5.88%) Appcelerator Titanium
4 17 (2.38%) JIRA
5 11 (1.54%) Selenium
5 11 (1.54%) NUnit
6 8 (1.12%) Grunt
6 8 (1.12%) Bitbucket
6 8 (1.12%) Octopus Deploy
6 8 (1.12%) MSTest
6 8 (1.12%) TeamCity
7 3 (0.42%) Subversion
7 3 (0.42%) Xcode
8 2 (0.28%) QuickTest Pro
8 2 (0.28%) LoadRunner
9 1 (0.14%) Axure RP
9 1 (0.14%) WebDriver
9 1 (0.14%) Visual Studio
General
1 714 (100.00%) Marketing
2 107 (14.99%) Retail
3 102 (14.29%) Advertising
4 68 (9.52%) Finance
5 29 (4.06%) Publishing
6 23 (3.22%) Telecoms
7 11 (1.54%) Banking
8 10 (1.40%) German Language
9 9 (1.26%) Games
10 6 (0.84%) Pharmaceutical
10 6 (0.84%) Dutch Language
11 5 (0.70%) French Language
11 5 (0.70%) Multimedia
12 4 (0.56%) Legal
13 3 (0.42%) Law
14 2 (0.28%) Manufacturing
15 1 (0.14%) Italian Language
15 1 (0.14%) Norwegian Language
15 1 (0.14%) Russian Language
15 1 (0.14%) Spanish Language
Job Titles
1 164 (22.97%) Developer
2 62 (8.68%) Marketing Manager
2 62 (8.68%) Designer
3 60 (8.40%) Web Developer
4 59 (8.26%) Front-End Developer
5 57 (7.98%) Analyst
6 45 (6.30%) PPC Executive
6 45 (6.30%) PPC Manager
6 45 (6.30%) PPC Analyst
6 45 (6.30%) PPC Specialist
7 39 (5.46%) Marketing Executive
8 37 (5.18%) Account Manager
9 34 (4.76%) Web Designer
10 29 (4.06%) .NET Developer
11 28 (3.92%) Online Marketing Manager
12 27 (3.78%) SEO Manager
13 23 (3.22%) Digital Marketing Manager
14 22 (3.08%) Consultant
15 21 (2.94%) E-Commerce Manager
15 21 (2.94%) C# Developer
Libraries, Frameworks & Software Standards
1 345 (48.32%) HTML
2 256 (35.85%) CSS
3 145 (20.31%) jQuery
4 97 (13.59%) HTML5
5 72 (10.08%) CSS3
6 68 (9.52%) LESS
7 54 (7.56%) XHTML
8 51 (7.14%) Sass
9 45 (6.30%) .NET
10 43 (6.02%) CakePHP
11 36 (5.04%) Web Services
12 35 (4.90%) ASP.NET
13 27 (3.78%) Twitter Bootstrap
14 22 (3.08%) GWT
14 22 (3.08%) XML
15 19 (2.66%) ASP.NET MVC
16 16 (2.24%) WCF
17 14 (1.96%) REST
18 13 (1.82%) Spring
18 13 (1.82%) Hibernate
Miscellaneous
1 226 (31.65%) Social Media
2 157 (21.99%) User Experience
3 150 (21.01%) Analytical Skills
4 62 (8.68%) Mobile App
5 43 (6.02%) Digital Media
6 37 (5.18%) Statistics
7 33 (4.62%) Graphic Design
8 32 (4.48%) New Media
9 31 (4.34%) Blog
10 26 (3.64%) Copywriting
11 19 (2.66%) Mathematics
11 19 (2.66%) Computer Science
12 17 (2.38%) Management Information System
13 14 (1.96%) Photography
14 8 (1.12%) Algorithms
15 7 (0.98%) Animation
15 7 (0.98%) iPhone
16 6 (0.84%) iPad
16 6 (0.84%) Data Extraction
16 6 (0.84%) Data Integration
Operating Systems
1 65 (9.10%) Linux
2 20 (2.80%) Windows
3 7 (0.98%) UNIX
4 6 (0.84%) Android
4 6 (0.84%) Ubuntu
5 5 (0.70%) Apple iOS
6 4 (0.56%) Windows 8
6 4 (0.56%) Mac OS X
6 4 (0.56%) Windows XP
7 3 (0.42%) Solaris
Processes & Methodologies
1 312 (43.70%) Analytics
2 247 (34.59%) SEO
3 242 (33.89%) E-Commerce
4 236 (33.05%) Digital Marketing
5 199 (27.87%) Pay per click
6 92 (12.89%) Project Management
7 83 (11.62%) Email Marketing
8 77 (10.78%) Web Analytics
9 69 (9.66%) CRM
10 64 (8.96%) Content Management
11 63 (8.82%) Web Design
12 57 (7.98%) Agile Software Development
13 54 (7.56%) OO
14 51 (7.14%) Time Management
15 45 (6.30%) Scrum
15 45 (6.30%) Web Development
16 44 (6.16%) OO PHP
17 43 (6.02%) Marketing Strategy
17 43 (6.02%) Mobile Application Development
18 36 (5.04%) MVC
Programming Languages
1 219 (30.67%) JavaScript
2 144 (20.17%) PHP
3 55 (7.70%) SQL
4 51 (7.14%) Java
5 41 (5.74%) C#
6 15 (2.10%) Python
6 15 (2.10%) T-SQL
7 11 (1.54%) Shell Script
8 10 (1.40%) ActionScript
9 8 (1.12%) PHP5
10 7 (0.98%) C
11 6 (0.84%) Bash Shell
11 6 (0.84%) PowerShell
12 3 (0.42%) Perl
12 3 (0.42%) MATLAB
13 2 (0.28%) Ruby
14 1 (0.14%) Scala
14 1 (0.14%) Apex Code
14 1 (0.14%) Groovy
14 1 (0.14%) R
Qualifications
1 116 (16.25%) Degree
2 7 (0.98%) PMP
2 7 (0.98%) PMI Certification
3 6 (0.84%) PRINCE2 Certification
4 5 (0.70%) ISEB
4 5 (0.70%) Cisco Certification
4 5 (0.70%) CCIE
5 4 (0.56%) CCNP
6 3 (0.42%) Chartered Engineer
6 3 (0.42%) HND
6 3 (0.42%) ISTQB Foundation Certification
7 2 (0.28%) Linux+ Certification
7 2 (0.28%) PhD
8 1 (0.14%) Microsoft Certification
8 1 (0.14%) MBA
Quality Assurance & Compliance
1 30 (4.20%) QA
2 10 (1.40%) SLA
3 5 (0.70%) ISO 9001
System Software
1 4 (0.56%) vSphere
2 2 (0.28%) Active Directory
3 1 (0.14%) Varnish
Systems Management
1 6 (0.84%) Systems Management Server (SMS)
2 3 (0.42%) HP Quality Center
2 3 (0.42%) Nagios
3 2 (0.28%) EMC NetWorker
4 1 (0.14%) Puppet
4 1 (0.14%) Backup Exec
4 1 (0.14%) Opscode Chef
4 1 (0.14%) Ansible
Vendors
1 177 (24.79%) Google
2 89 (12.46%) Facebook
3 85 (11.90%) Adobe
4 43 (6.02%) Omniture
5 37 (5.18%) Microsoft
6 21 (2.94%) Twitter
7 20 (2.80%) Yahoo!
8 15 (2.10%) Coremetrics
9 14 (1.96%) Salesforce.com
10 10 (1.40%) Cisco
11 8 (1.12%) Oracle
11 8 (1.12%) Zend
12 7 (0.98%) HP
12 7 (0.98%) Avaya
12 7 (0.98%) CheckPoint
12 7 (0.98%) Demandware
13 5 (0.70%) Dell
13 5 (0.70%) HubSpot
14 4 (0.56%) Pardot
14 4 (0.56%) ExactTarget
Crawley, Sussex
SLS Services Limited
Salary: Negotiable
Posted: 9 hours ago
London
ARC IT Recruitment Ltd
Salary: £40000 Per Annum Plus benefits
Posted: 2 days ago
Nottingham, Nottinghamshire
Arrows Group
Salary: £18000 - £30000 per annum + DOE
Posted: 2 days ago
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £45,000 per annum depending on experience + benefits
Posted: 2 days ago
City, London
Trust In Soda
Salary: From £100,000 to £120,000 per annum Car Allowance, 25% annual bonus
Posted: 3 days ago
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: Up to £40,000 per annum + 10% Discretionary bonus and Pension
Posted: 3 days ago
Portsmouth, Hampshire
RecruitmentRevolution.com Limited
Salary: Up to £23,000 per annum + Benefits
Posted: 3 days ago
Portsmouth, Hampshire
RecruitmentRevolution.com Limited
Salary: Up to £23,000 per annum + Benefits
Posted: 3 days ago
City, London
Verticality Ltd
Salary: £45000 - £50000 per annum, Benefits plus benefits
Posted: 4 days ago
Manchester, Lancashire
The Advocate Group
Posted: 4 days ago
City, London
Timothy James Consulting Ltd
Salary: £30000 - £45000 per annum
Posted: 4 days ago
Manchester, Lancashire
Rullion IT Plus
Posted: 4 days ago
London
Initi8 Recruitment
Salary: £30000 - £35000 Per Annum
Posted: 5 days ago
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 5 days ago
City, London
The Advocate Group
Posted: 5 days ago
Runcorn, Cheshire
The Advocate Group
Posted: 5 days ago
City, London
The Advocate Group
Posted: 5 days ago
Preston, Lancashire
Novus digital recruitment limited
Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: 5 days ago
Manchester, Lancashire
The MRJ Group
Salary: £40000 - £50000 per annum
Posted: 5 days ago