The table below looks at the statistics for Online Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Online Marketing
Rank 535 436 503
Rank change year-on-year
-99 +67
Permanent jobs citing Online Marketing 387 561 454
As % of all permanent IT jobs located in the UK 0.35% 0.52% 0.40%
As % of the Processes & Methodologies category 0.43% 0.64% 0.50%
Number of salaries quoted 299 421 367
Average salary £35,000 £37,500 £33,000
Average salary % change year-on-year
-6.66% +13.63%
90% offered a salary of more than £25,000 £26,000 £23,500
10% offered a salary of more than £55,000 £60,000 £55,000
UK excluding London average salary £27,500 £30,000 £30,000
% change year-on-year
-8.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90932 88246 90704
As % of all permanent IT jobs located in the UK 82.30% 81.87% 79.61%
Number of salaries quoted 74972 70714 77273
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £74,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing within the UK.

Online Marketing Salary Trend in the UK

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing over the 3 months to 24 December 2014 within the UK.

Online Marketing Salary Histogram in the UK

Online Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the UK over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -101 382 £35,000 -6.66% 38
London -94 212 £42,500 -1.16% 13
South East -42 61 £32,500 -7.14% 10
North West +15 51 £27,500 +5.76% 4
City of London -4 37 £39,000 -8.23% 3
Manchester +1 33 £27,500 +5.76% 2
Yorkshire -24 23 £25,000 -10.71% 4
South West 0 17 £25,000 +2.04% 4
Stockport +3 15 £27,500 +5.76%
North Yorkshire +20 14 £25,000 -34.21% 2
Berkshire -9 14 £42,500 +13.33% 1
East Sussex -10 14 £25,500 -32.45% 4
West Sussex - 12 £30,000 - 1
Harrogate - 12 £25,000 - 2
Brighton -9 11 £25,500 -36.25% 4
East Midlands +17 10 £35,000 +25.00%
Devon 0 10 £25,000 - 1
Surrey -8 9 £32,500 +16.07% 1
Nottinghamshire +12 8 £25,000 -10.71%
Nottingham +12 8 £25,000 -10.71%
Cheshire +6 8 £34,500 +46.80%
Kent -4 8 £45,000 -14.28%
Slough -6 8 - -
Newton Abbot - 8 £25,000 -
Lancashire - 8 £29,250 - 1
West Yorkshire -9 6 £27,750 -0.89% 1
Crawley - 6 £25,000 -
Uxbridge 0 5 £27,500 -
West Midlands -18 5 £33,000 -4.34% 1
Camberley - 5 £32,500 -

Online Marketing
Top 30 Related IT Skills

For the 6 months to 24 December 2014, IT jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 860 (100.00%) Marketing
2 354 (41.16%) Analytics
3 313 (36.40%) E-Commerce
4 311 (36.16%) HTML
5 298 (34.65%) Social Media
6 289 (33.60%) SEO
7 270 (31.40%) Digital Marketing
8 238 (27.67%) Google
8 238 (27.67%) Pay per click
9 231 (26.86%) Analytical Skills
10 217 (25.23%) CSS
11 201 (23.37%) Google Analytics
12 179 (20.81%) JavaScript
13 169 (19.65%) Degree
14 156 (18.14%) Advertising
15 146 (16.98%) CMS
16 135 (15.70%) Retail
17 131 (15.23%) Project Management
18 122 (14.19%) jQuery
19 117 (13.60%) Web Analytics
20 113 (13.14%) PHP
20 113 (13.14%) User Experience
21 108 (12.56%) MySQL
22 104 (12.09%) Email Marketing
23 97 (11.28%) Content Management
24 89 (10.35%) CRM
25 88 (10.23%) Facebook
26 86 (10.00%) Adobe
27 85 (9.88%) Photoshop
28 83 (9.65%) Web Development

Online Marketing
Top Related IT Skills by Category

For the 6 months to 24 December 2014, IT jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 146 (16.98%) CMS
2 50 (5.81%) WordPress
3 18 (2.09%) Drupal
4 17 (1.98%) SAS
5 14 (1.63%) ColdFusion
5 14 (1.63%) ExpressionEngine
5 14 (1.63%) concrete5
6 10 (1.16%) Apache
7 9 (1.05%) nginx
8 8 (0.93%) Tomcat
9 7 (0.81%) IIS
9 7 (0.81%) Sitecore CMS
10 6 (0.70%) SharePoint
11 5 (0.58%) WebSphere
12 4 (0.47%) Joomla!
12 4 (0.47%) Oracle Workflow
12 4 (0.47%) JBoss
13 2 (0.23%) IBM Notes
13 2 (0.23%) Sitefinity
14 1 (0.12%) Adobe CQ
Applications
1 85 (9.88%) Photoshop
2 40 (4.65%) MS Excel
3 32 (3.72%) Adobe Illustrator
4 28 (3.26%) MS PowerPoint
5 21 (2.44%) InDesign
6 20 (2.33%) Adobe Creative Suite
7 15 (1.74%) MS Office
7 15 (1.74%) Fireworks
8 11 (1.28%) FastStats
9 5 (0.58%) SPSS
9 5 (0.58%) Acrobat
10 2 (0.23%) MS Project
11 1 (0.12%) Adobe After Effects
11 1 (0.12%) Final Cut Pro
Business Applications
1 201 (23.37%) Google Analytics
2 56 (6.51%) Magento
3 28 (3.26%) WebTrends
4 16 (1.86%) SiteCatalyst
5 12 (1.40%) Tridion
6 1 (0.12%) Shopify
6 1 (0.12%) CubeCart
Cloud Services
1 25 (2.91%) SaaS
2 9 (1.05%) MailChimp
3 8 (0.93%) Basecamp
4 2 (0.23%) Cloud Computing
4 2 (0.23%) Microsoft Azure
5 1 (0.12%) CheetahMail
Communications & Networking
1 52 (6.05%) Internet
2 18 (2.09%) SMS
3 17 (1.98%) Intranet
4 9 (1.05%) Extranet
5 8 (0.93%) MVNO
5 8 (0.93%) TCP/IP
6 6 (0.70%) Broadband
6 6 (0.70%) Firewall
7 2 (0.23%) Wireshark
7 2 (0.23%) NetScaler
7 2 (0.23%) HTTP
8 1 (0.12%) VoIP
8 1 (0.12%) SMTP
8 1 (0.12%) FTP
8 1 (0.12%) IP Telephony
Database & Business Intelligence
1 108 (12.56%) MySQL
2 68 (7.91%) SQL Server
3 31 (3.60%) SQL Server 2008
3 31 (3.60%) Relational Database
4 26 (3.02%) Big Data
5 21 (2.44%) QlikView
6 19 (2.21%) SQL Server 2005
7 14 (1.63%) OLAP
7 14 (1.63%) SQL Server 2000
8 11 (1.28%) SQL Server Reporting Services
9 9 (1.05%) Hadoop
10 6 (0.70%) Data Mining
10 6 (0.70%) DB2
10 6 (0.70%) Base SAS
11 4 (0.47%) SQL Server Analysis Services
11 4 (0.47%) SQL Server Integration Services
12 3 (0.35%) Data Warehouse
13 2 (0.23%) Microsoft Analysis Services
13 2 (0.23%) Data Mart
13 2 (0.23%) MongoDB
Development Applications
1 35 (4.07%) Dreamweaver
2 25 (2.91%) Git (software)
3 16 (1.86%) Appcelerator Titanium
3 16 (1.86%) JIRA
4 9 (1.05%) Visual Studio
5 8 (0.93%) Team Foundation Server
6 7 (0.81%) Xcode
7 6 (0.70%) ProC
8 5 (0.58%) Bugzilla
9 2 (0.23%) MSI
9 2 (0.23%) Selenium
9 2 (0.23%) MSTest
10 1 (0.12%) Jenkins
10 1 (0.12%) NUnit
10 1 (0.12%) Subversion
General
1 860 (100.00%) Marketing
2 156 (18.14%) Advertising
3 135 (15.70%) Retail
4 80 (9.30%) Finance
5 64 (7.44%) Publishing
6 29 (3.37%) Games
6 29 (3.37%) Telecoms
7 19 (2.21%) German Language
8 15 (1.74%) Manufacturing
9 9 (1.05%) Legal
10 8 (0.93%) French Language
11 6 (0.70%) Russian Language
11 6 (0.70%) Italian Language
11 6 (0.70%) Multimedia
11 6 (0.70%) Banking
12 5 (0.58%) Back Office
13 4 (0.47%) Automotive
13 4 (0.47%) Billing
14 3 (0.35%) Dutch Language
14 3 (0.35%) Turkish Language
Job Titles
1 150 (17.44%) Developer
2 92 (10.70%) Analyst
3 84 (9.77%) Marketing Manager
4 70 (8.14%) Web Developer
5 63 (7.33%) Marketing Executive
6 53 (6.16%) Designer
7 51 (5.93%) Account Manager
8 47 (5.47%) Digital Marketing Executive
9 41 (4.77%) PPC Executive
9 41 (4.77%) PPC Manager
9 41 (4.77%) PPC Analyst
9 41 (4.77%) PPC Specialist
10 39 (4.53%) Online Marketing Manager
11 34 (3.95%) Project Manager
12 31 (3.60%) C# Developer
12 31 (3.60%) C# .NET Developer
13 28 (3.26%) E-Commerce Manager
14 26 (3.02%) PHP Developer
15 25 (2.91%) SEO Account Manager
16 24 (2.79%) Front-End Developer
Libraries, Frameworks & Software Standards
1 311 (36.16%) HTML
2 217 (25.23%) CSS
3 122 (14.19%) jQuery
4 73 (8.49%) .NET
5 71 (8.26%) HTML5
6 59 (6.86%) ASP.NET
7 46 (5.35%) XHTML
8 41 (4.77%) Web Services
9 38 (4.42%) CSS3
10 27 (3.14%) LESS
10 27 (3.14%) XML
10 27 (3.14%) Flash
11 21 (2.44%) Ajax
12 20 (2.33%) WCF
12 20 (2.33%) LINQ
13 18 (2.09%) .NET Framework
13 18 (2.09%) ASP.NET MVC
14 17 (1.98%) Twitter Bootstrap
14 17 (1.98%) WSDL
15 15 (1.74%) GWT
Miscellaneous
1 298 (34.65%) Social Media
2 231 (26.86%) Analytical Skills
3 113 (13.14%) User Experience
4 64 (7.44%) Blog
5 43 (5.00%) New Media
5 43 (5.00%) Statistics
6 42 (4.88%) Mobile App
7 38 (4.42%) Digital Media
8 37 (4.30%) Graphic Design
9 31 (3.60%) Mathematics
9 31 (3.60%) Copywriting
10 24 (2.79%) Computer Science
11 23 (2.67%) Algorithms
12 19 (2.21%) iPhone
13 14 (1.63%) Animation
13 14 (1.63%) Photography
14 13 (1.51%) Economics
15 12 (1.40%) Performance Metrics
16 11 (1.28%) Data Structures
17 10 (1.16%) Enterprise Software
Operating Systems
1 43 (5.00%) Linux
2 20 (2.33%) Windows
3 12 (1.40%) Android
3 12 (1.40%) Apple iOS
4 4 (0.47%) Windows 8
4 4 (0.47%) Solaris
4 4 (0.47%) UNIX
4 4 (0.47%) Ubuntu
5 2 (0.23%) Windows XP
5 2 (0.23%) Mac OS X
5 2 (0.23%) Windows 7
6 1 (0.12%) Windows Server 2008
6 1 (0.12%) Windows Server 2003
Processes & Methodologies
1 354 (41.16%) Analytics
2 313 (36.40%) E-Commerce
3 289 (33.60%) SEO
4 270 (31.40%) Digital Marketing
5 238 (27.67%) Pay per click
6 131 (15.23%) Project Management
7 117 (13.60%) Web Analytics
8 104 (12.09%) Email Marketing
9 97 (11.28%) Content Management
10 89 (10.35%) CRM
11 83 (9.65%) Web Development
12 80 (9.30%) Marketing Strategy
13 75 (8.72%) Agile Software Development
14 68 (7.91%) Web Design
15 64 (7.44%) B2B
16 58 (6.74%) Time Management
17 50 (5.81%) Campaign Management
18 47 (5.47%) Social Media Marketing
19 45 (5.23%) MVC
20 43 (5.00%) B2C
Programming Languages
1 179 (20.81%) JavaScript
2 113 (13.14%) PHP
3 67 (7.79%) SQL
4 61 (7.09%) C#
5 60 (6.98%) Java
6 25 (2.91%) T-SQL
7 18 (2.09%) VB.NET
8 16 (1.86%) PHP5
9 14 (1.63%) ActionScript
10 12 (1.40%) Perl
10 12 (1.40%) VB
11 11 (1.28%) C
12 7 (0.81%) Python
12 7 (0.81%) Ruby
13 6 (0.70%) PROC SQL
14 5 (0.58%) C++
15 4 (0.47%) VBA
15 4 (0.47%) Shell Script
16 2 (0.23%) R
17 1 (0.12%) Golang
Qualifications
1 169 (19.65%) Degree
2 7 (0.81%) Microsoft Certification
3 3 (0.35%) MCTS
4 2 (0.23%) PRINCE2 Certification
4 2 (0.23%) PMP
4 2 (0.23%) PMI Certification
4 2 (0.23%) MCDBA
4 2 (0.23%) Citrix Certification
5 1 (0.12%) MCP
5 1 (0.12%) MCAD
5 1 (0.12%) MCSD
5 1 (0.12%) MBA
5 1 (0.12%) GNVQ
Quality Assurance & Compliance
1 41 (4.77%) QA
2 3 (0.35%) SLA
2 3 (0.35%) WCAG
2 3 (0.35%) WAI
3 1 (0.12%) Dublin Core
System Software
1 9 (1.05%) vSphere
2 4 (0.47%) Active Directory
3 2 (0.23%) Microsoft App-V
3 2 (0.23%) Docker
3 2 (0.23%) LXC
4 1 (0.12%) Varnish
Systems Management
1 5 (0.58%) Nagios
2 2 (0.23%) Backup Exec
2 2 (0.23%) EMC NetWorker
2 2 (0.23%) Puppet
3 1 (0.12%) Opscode Chef
3 1 (0.12%) Ansible
3 1 (0.12%) cPanel
3 1 (0.12%) Systems Management Server (SMS)
Vendors
1 238 (27.67%) Google
2 88 (10.23%) Facebook
3 86 (10.00%) Adobe
4 67 (7.79%) Omniture
5 57 (6.63%) Microsoft
6 41 (4.77%) Coremetrics
6 41 (4.77%) Twitter
7 17 (1.98%) Salesforce.com
8 15 (1.74%) Sitecore
8 15 (1.74%) Demandware
9 14 (1.63%) Oracle
10 13 (1.51%) Yahoo!
11 12 (1.40%) Zend
12 9 (1.05%) Tableau
12 9 (1.05%) VMware
12 9 (1.05%) IBM
13 8 (0.93%) ExactTarget
14 7 (0.81%) Marketo
14 7 (0.81%) Siebel
15 6 (0.70%) Business Objects
Twickenham, Middlesex
Centric Resource
Salary: From £35,000 to £45,000 per annum + Benefits
Posted: Yesterday
Oxford, Oxfordshire
CV Screen Ltd
Salary: £25k - 30k per year + benefits
Posted: Yesterday
Harrogate, North Yorkshire
Type Agency
Salary: £25000 - £35000 per annum + benefits
Posted: Yesterday
London
Salt
Salary: £40000 - £55000 per annum + Benefits
Posted: 2 days ago
Gloucestershire
Austin Fraser
Salary: £50000.00 - £55000.00 per annum + Benefits and Bonus
Posted: 3 days ago
West London
Verticality Ltd
Salary: £25000 - £30000 per annum
Posted: 3 days ago
Manchester, Lancashire
Shortlist Recruitment Ltd
Salary: £30000 - £35000 per annum + OTE
Posted: 4 days ago
Devon
Edge Specialist Recruitment
Salary: £20000 - £25000 per annum
Posted: 6 days ago
London
Betting Appointments
Salary: Negotiable Salary
Posted: 6 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: 6 days ago
Sheffield, South Yorkshire
New Gen Technology
Salary: From £55,000 to £60,000 per annum Plus fantastic benefits.
Posted: 7 days ago
South West London
Acceler-IT
Salary: From £50,000 to £65,000 per annum
Posted: 7 days ago
London
House of Fraser
Salary: £40,000 - £49,000
Posted: 8 days ago
Peterborough, Cambridgeshire
comparethemarket.com
Salary: Up to £50,000 per annum
Posted: 13 days ago
Burnley, Lancashire
The Little Black Book Agency
Posted: 15 days ago
Brighton, Sussex
RecruitmentRevolution.com
Posted: 15 days ago
Solihull, West Midlands
npower
Posted: 20 days ago
Woking, Surrey
Enhance Media
Salary: From £22,000 to £25,000 per annum
Posted: 21 days ago
City, London
Randstad Digital
Posted: 22 days ago