The table below looks at the statistics for Online Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Online Marketing
Rank 619 478 496
Rank change year-on-year
-141 +18
Permanent jobs citing Online Marketing 288 515 460
As % of all permanent IT jobs located in the UK 0.26% 0.45% 0.43%
As % of the Processes & Methodologies category 0.31% 0.54% 0.53%
Number of salaries quoted 218 270 305
Average salary £35,000 £39,750 £37,500
Average salary % change year-on-year
-11.94% +6.00%
90% offered a salary of more than £22,000 £23,950 £22,000
10% offered a salary of more than £55,000 £62,500 £60,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94267 95114 86807
As % of all permanent IT jobs located in the UK 85.15% 82.79% 81.72%
Number of salaries quoted 77668 75899 71027
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing within the UK.

Online Marketing Salary Trend in the UK

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing over the 3 months to 31 August 2015 within the UK.

Online Marketing Salary Histogram in the UK

Online Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the UK over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -136 279 £35,000 -12.50% 47
London -121 115 £42,500 - 18
South East +20 77 £35,000 +2.94% 4
Yorkshire +1 33 £35,000 +12.00% 6
City of London -25 31 £42,500 - 5
Hampshire +43 26 £22,000 -51.11% 1
North West -47 24 £26,000 -7.14% 9
Brighton +19 18 £35,000 +27.27% 2
East Sussex +12 18 £35,000 +27.27% 2
Berkshire +10 15 £50,000 +33.33%
Leeds +18 14 £35,000 +94.44% 1
West Yorkshire +8 14 £35,000 +12.00% 1
North Yorkshire -12 12 £35,000 +16.66% 3
Harrogate -20 12 £35,000 +12.00% 3
South West -13 11 £30,750 +28.12% 2
Manchester -52 11 £25,000 +4.16% 4
West Midlands -9 10 £19,750 -67.08% 6
Southampton +11 8 £21,000 -
Oxford - 8 £47,500 -
Oxfordshire - 8 £47,500 -
Birmingham +10 7 £18,000 -25.00% 4
Lancashire +3 7 £25,000 -37.50% 3
East of England -7 7 £36,500 +56.98% 1
Hounslow - 7 - -
Reading -4 6 £50,000 +33.33%
Cheshire -5 6 £27,500 - 1
Wales - 6 £30,000 - 2
South Wales - 6 £30,000 - 2
Hertfordshire -3 5 £37,500 +66.66% 1
Portsmouth +20 4 £25,000 -44.44%

Online Marketing
Top 30 Related IT Skills

For the 6 months to 31 August 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 558 (100.00%) Marketing
2 230 (41.22%) Analytics
3 217 (38.89%) SEO
4 215 (38.53%) Digital Marketing
5 200 (35.84%) HTML
6 165 (29.57%) E-Commerce
7 154 (27.60%) Pay per click
8 145 (25.99%) Social Media
8 145 (25.99%) CSS
9 139 (24.91%) Analytical Skills
10 133 (23.84%) JavaScript
11 130 (23.30%) Google
12 119 (21.33%) Degree
13 101 (18.10%) Google Analytics
14 82 (14.70%) Retail
15 80 (14.34%) User Experience
16 75 (13.44%) Email Marketing
17 73 (13.08%) Finance
18 67 (12.01%) Web Analytics
19 62 (11.11%) Project Management
20 60 (10.75%) SQL
21 58 (10.39%) Microsoft
21 58 (10.39%) Advertising
22 55 (9.86%) PHP
23 52 (9.32%) Content Management
24 51 (9.14%) CMS
25 49 (8.78%) CRM
26 48 (8.60%) Internet
26 48 (8.60%) Adobe
26 48 (8.60%) jQuery

Online Marketing
Top Related IT Skills by Category

For the 6 months to 31 August 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 51 (9.14%) CMS
2 30 (5.38%) WordPress
3 15 (2.69%) Drupal
4 9 (1.61%) SAS
4 9 (1.61%) Lync
5 7 (1.25%) Elasticsearch
6 5 (0.90%) Node.js
7 4 (0.72%) Umbraco
7 4 (0.72%) Joomla!
7 4 (0.72%) SharePoint
7 4 (0.72%) MS Exchange
8 3 (0.54%) WebLogic
8 3 (0.54%) Tomcat
8 3 (0.54%) ExpressionEngine
8 3 (0.54%) concrete5
8 3 (0.54%) Apache Spark
9 2 (0.36%) DNN
9 2 (0.36%) Facebook Platform
10 1 (0.18%) JBoss
10 1 (0.18%) Apache
Applications
1 39 (6.99%) Photoshop
2 32 (5.73%) Spreadsheet
3 31 (5.56%) MS Office
4 25 (4.48%) MS Excel
5 14 (2.51%) Adobe Creative Suite
5 14 (2.51%) Adobe Illustrator
6 5 (0.90%) Fireworks
7 4 (0.72%) SPSS
7 4 (0.72%) MS PowerPoint
8 3 (0.54%) InDesign
8 3 (0.54%) Acrobat
8 3 (0.54%) MS Project
9 2 (0.36%) CorelDRAW
Business Applications
1 46 (8.24%) Magento
2 7 (1.25%) WebTrends
3 5 (0.90%) Dynamics CRM
Cloud Services
1 101 (18.10%) Google Analytics
2 42 (7.53%) SaaS
3 18 (3.23%) Adobe Analytics
4 8 (1.43%) Amazon AWS
5 7 (1.25%) GitHub
6 6 (1.08%) Cloud Computing
7 4 (0.72%) CodePlex
7 4 (0.72%) Microsoft Azure
8 2 (0.36%) MailChimp
8 2 (0.36%) Trello
8 2 (0.36%) Silverpop
Communications & Networking
1 48 (8.60%) Internet
2 16 (2.87%) Firewall
3 12 (2.15%) BGP
4 9 (1.61%) OSPF
4 9 (1.61%) FTP
4 9 (1.61%) VoIP
4 9 (1.61%) Asterisk PBX
4 9 (1.61%) iSCSI
4 9 (1.61%) Cisco ASA
4 9 (1.61%) VLAN
5 8 (1.43%) WAN
5 8 (1.43%) VPN
5 8 (1.43%) IPsec
5 8 (1.43%) Wi-Fi
6 7 (1.25%) SNMP
7 6 (1.08%) HTTP
7 6 (1.08%) SSL
8 5 (0.90%) SSH
8 5 (0.90%) HTTPS
8 5 (0.90%) SMTP
Database & Business Intelligence
1 43 (7.71%) Big Data
2 38 (6.81%) MySQL
3 26 (4.66%) SQL Server
4 15 (2.69%) Data Warehouse
5 13 (2.33%) NoSQL
6 11 (1.97%) SQL Server 2008
6 11 (1.97%) Relational Database
7 9 (1.61%) MongoDB
8 8 (1.43%) SQL Server Integration Services
8 8 (1.43%) SQL Server Analysis Services
8 8 (1.43%) Redis
8 8 (1.43%) Hadoop
9 7 (1.25%) SQL CLR
10 6 (1.08%) SQL Server 2005
10 6 (1.08%) SQL Server Reporting Services
11 5 (0.90%) Data Mining
11 5 (0.90%) Apache Cassandra
12 4 (0.72%) SQL Server 2012
13 2 (0.36%) Couchbase
13 2 (0.36%) BusinessObjects
Development Applications
1 35 (6.27%) Git (software)
2 21 (3.76%) Dreamweaver
3 7 (1.25%) NUnit
3 7 (1.25%) Grunt
3 7 (1.25%) gulp
4 6 (1.08%) Selenium
5 5 (0.90%) Subversion
6 4 (0.72%) Octopus Deploy
6 4 (0.72%) TeamCity
6 4 (0.72%) JIRA
6 4 (0.72%) Bitbucket
6 4 (0.72%) MSTest
7 3 (0.54%) Appcelerator Titanium
8 2 (0.36%) Jenkins
8 2 (0.36%) WebDriver
9 1 (0.18%) JMeter
9 1 (0.18%) Maven
9 1 (0.18%) LoadRunner
9 1 (0.18%) Eclipse
9 1 (0.18%) Ant
General
1 558 (100.00%) Marketing
2 82 (14.70%) Retail
3 73 (13.08%) Finance
4 58 (10.39%) Advertising
5 16 (2.87%) Telecoms
6 14 (2.51%) Multimedia
7 10 (1.79%) Dutch Language
8 9 (1.61%) Banking
8 9 (1.61%) German Language
9 7 (1.25%) Games
10 6 (1.08%) Pharmaceutical
10 6 (1.08%) Publishing
11 4 (0.72%) Swedish Language
11 4 (0.72%) Manufacturing
12 2 (0.36%) Electronics
12 2 (0.36%) Automotive
12 2 (0.36%) Law
13 1 (0.18%) Legal
13 1 (0.18%) Financial Institution
13 1 (0.18%) Mandarin Language
Job Titles
1 94 (16.85%) Developer
2 79 (14.16%) Marketing Manager
3 56 (10.04%) Account Manager
4 44 (7.89%) Marketing Executive
5 41 (7.35%) Analyst
6 39 (6.99%) PPC Specialist
6 39 (6.99%) PPC Manager
6 39 (6.99%) PPC Analyst
6 39 (6.99%) PPC Executive
7 36 (6.45%) Online Marketing Manager
8 30 (5.38%) Web Developer
9 26 (4.66%) Digital Marketing Executive
10 25 (4.48%) Designer
11 21 (3.76%) Front-End Developer
11 21 (3.76%) Digital Marketing Manager
12 20 (3.58%) SEO Account Manager
12 20 (3.58%) Web Designer
13 19 (3.41%) E-Commerce Manager
14 17 (3.05%) Junior
14 17 (3.05%) SEO Executive
Libraries, Frameworks & Software Standards
1 200 (35.84%) HTML
2 145 (25.99%) CSS
3 48 (8.60%) jQuery
4 38 (6.81%) .NET
5 31 (5.56%) HTML5
6 26 (4.66%) CSS3
7 20 (3.58%) XML
8 18 (3.23%) Ajax
8 18 (3.23%) ASP.NET
9 14 (2.51%) REST
10 13 (2.33%) Web Services
10 13 (2.33%) LESS
11 12 (2.15%) Twitter Bootstrap
11 12 (2.15%) Sass
12 11 (1.97%) XHTML
13 9 (1.61%) SOAP
13 9 (1.61%) 802.1X
14 7 (1.25%) ASP.NET Web API
15 6 (1.08%) WCF
15 6 (1.08%) .NET Framework
Miscellaneous
1 145 (25.99%) Social Media
2 139 (24.91%) Analytical Skills
3 80 (14.34%) User Experience
4 41 (7.35%) Blog
5 33 (5.91%) Computer Science
6 31 (5.56%) Digital Media
7 26 (4.66%) New Media
8 22 (3.94%) Copywriting
9 16 (2.87%) Social Network
10 15 (2.69%) Statistics
10 15 (2.69%) Algorithms
11 14 (2.51%) Management Information System
12 13 (2.33%) Mobile App
13 10 (1.79%) Performance Metrics
13 10 (1.79%) Data Integration
14 9 (1.61%) Mathematics
15 8 (1.43%) Graphic Design
16 7 (1.25%) iPad
17 6 (1.08%) Data Extraction
18 4 (0.72%) SWIFT
Operating Systems
1 33 (5.91%) Linux
2 29 (5.20%) Windows
3 9 (1.61%) UNIX
4 6 (1.08%) Android
4 6 (1.08%) Apple iOS
5 4 (0.72%) Windows Vista
6 3 (0.54%) Ubuntu
7 2 (0.36%) Windows 8
7 2 (0.36%) Windows XP
7 2 (0.36%) Mac OS X
Processes & Methodologies
1 230 (41.22%) Analytics
2 217 (38.89%) SEO
3 215 (38.53%) Digital Marketing
4 165 (29.57%) E-Commerce
5 154 (27.60%) Pay per click
6 75 (13.44%) Email Marketing
7 67 (12.01%) Web Analytics
8 62 (11.11%) Project Management
9 52 (9.32%) Content Management
10 49 (8.78%) CRM
11 42 (7.53%) Marketing Strategy
11 42 (7.53%) Data Analysis
12 38 (6.81%) Web Development
13 35 (6.27%) Web Design
14 34 (6.09%) Agile Software Development
15 29 (5.20%) B2C
16 28 (5.02%) Business Intelligence
16 28 (5.02%) MVC
17 26 (4.66%) B2B
18 25 (4.48%) Social Media Marketing
Programming Languages
1 133 (23.84%) JavaScript
2 60 (10.75%) SQL
3 55 (9.86%) PHP
4 32 (5.73%) C#
5 17 (3.05%) Python
6 15 (2.69%) R
7 14 (2.51%) PHP5
8 11 (1.97%) Bash Shell
9 10 (1.79%) PowerShell
9 10 (1.79%) Java
10 8 (1.43%) Shell Script
11 6 (1.08%) T-SQL
12 4 (0.72%) MATLAB
13 3 (0.54%) PL/SQL
14 2 (0.36%) Ruby
15 1 (0.18%) CFML
15 1 (0.18%) Perl
15 1 (0.18%) VB
15 1 (0.18%) Korn
Qualifications
1 119 (21.33%) Degree
2 11 (1.97%) MBA
3 9 (1.61%) Cisco Certification
3 9 (1.61%) HND
3 9 (1.61%) Chartered Engineer
4 7 (1.25%) CCIE
4 7 (1.25%) CCNP
4 7 (1.25%) PMP
4 7 (1.25%) PMI Certification
4 7 (1.25%) PhD
5 4 (0.72%) PRINCE2 Certification
6 2 (0.36%) CCNA
Quality Assurance & Compliance
1 27 (4.84%) QA
2 8 (1.43%) SLA
3 4 (0.72%) ISO 9001
System Software
1 4 (0.72%) VMware Infrastructure
1 4 (0.72%) Hyper-V
1 4 (0.72%) VMware ESXi
1 4 (0.72%) XenServer
1 4 (0.72%) Active Directory
1 4 (0.72%) VMware ESX
2 1 (0.18%) Docker
2 1 (0.18%) zsh
Systems Management
1 4 (0.72%) Norton AntiVirus
2 3 (0.54%) EMC NetWorker
3 1 (0.18%) Systems Management Server (SMS)
3 1 (0.18%) Puppet
3 1 (0.18%) cPanel
Vendors
1 130 (23.30%) Google
2 58 (10.39%) Microsoft
3 48 (8.60%) Adobe
4 31 (5.56%) Facebook
5 25 (4.48%) Omniture
6 18 (3.23%) Twitter
7 15 (2.69%) Yahoo!
8 12 (2.15%) Cisco
9 9 (1.61%) CheckPoint
9 9 (1.61%) Salesforce.com
9 9 (1.61%) Dell
9 9 (1.61%) Avaya
10 6 (1.08%) Oracle
11 5 (0.90%) Coremetrics
11 5 (0.90%) Marketo
12 4 (0.72%) Tableau
12 4 (0.72%) Citrix
12 4 (0.72%) Symantec
12 4 (0.72%) VMware
13 3 (0.54%) IBM
City, London
Spring Technology
Salary: Benefits
Posted: 10 hours ago
London
Careerwise
Salary: package
Posted: 10 hours ago
Watford, Hertfordshire
Salmon Limited
Salary: Market Rates + Benefits
Posted: 19 hours ago
Chester, Cheshire
Searchability
Salary: £22000 - £30000 per annum + Benefits
Posted: 2 days ago
Stafford, Staffordshire
Searchability
Salary: £18000 - £22000 per annum
Posted: 2 days ago
London
Maclean Moore Consulting
Salary: From £70,000 to £90,000 per annum Bonus, Pension, Healthcare, Holiday,
Posted: 2 days ago
Tipton, West Midlands (County)
Kyna Associates
Salary: £18000 Per Annum benefits
Posted: 2 days ago
London
Burns Sheehan
Salary: £40000 - £45000 per annum
Posted: 3 days ago
London
Big Wednesday Digital Ltd
Posted: 3 days ago
Lancaster, Lancashire
McGregor Boyall
Salary: benefits
Posted: 3 days ago
Birmingham, Warwickshire
Applause IT Ltd
Salary: + Great Benefits
Posted: 3 days ago
London
Premier IT
Salary: £25000 - £30000 per annum
Posted: 4 days ago
London
Preferred Choice
Salary: £22000 - £28000 per annum + Benefits
Posted: 4 days ago
London
Senitor Associates
Salary: £20000 - £25000 per annum
Posted: 4 days ago
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £30000 - £40000 Per Annum
Posted: 4 days ago
City, London
Evolution Recruitment Solutions
Salary: 30-40K
Posted: 5 days ago
Hammersmith And Fulham, London
Phase Eight
Posted: 5 days ago
Leeds
The Little Black Book Agency
Posted: 5 days ago
Brighton, East Sussex
Evolution Recruitment Solutions
Salary: Circa; between 35,000 - 40,000
Posted: 5 days ago
Glasgow, Lanarkshire
Jagger Talent
Salary: From £20,000 to £25,000 per annum Exciting Opportunity in DIgital Mark
Posted: 5 days ago