The table below looks at the statistics for Online Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 2 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jun 2015
Same period 2014 Same period 2013
Online Marketing
Rank 631 495 469
Rank change year-on-year
-136 -26
Permanent jobs citing Online Marketing 263 528 498
As % of all permanent IT jobs located in the UK 0.25% 0.45% 0.47%
As % of the Processes & Methodologies category 0.29% 0.54% 0.58%
Number of salaries quoted 171 336 337
Average salary £35,000 £37,500 £35,000
Average salary % change year-on-year
-6.66% +7.14%
90% offered a salary of more than £22,500 £22,900 £25,000
10% offered a salary of more than £55,000 £65,000 £60,000
UK excluding London average salary £30,000 £32,500 £32,500
% change year-on-year
-7.69% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89503 97151 86101
As % of all permanent IT jobs located in the UK 84.18% 82.70% 80.76%
Number of salaries quoted 72819 78976 70889
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing within the UK.

Online Marketing Salary Trend in the UK

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing over the 3 months to 2 June 2015 within the UK.

Online Marketing Salary Histogram in the UK

Online Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the UK over the 3 months to 2 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -140 258 £35,000 -6.66% 32
London -86 124 £40,000 -20.00% 13
South East +13 67 £35,000 - 7
City of London +19 39 £40,000 -20.00% 3
Brighton +28 31 £35,000 +16.66% 1
East Sussex +23 31 £35,000 +12.00% 1
Yorkshire +10 25 £29,000 -3.33% 4
East Midlands -20 14 £25,000 +35.13%
North West -60 14 £22,500 -19.34% 4
North Yorkshire +22 12 £30,000 - 1
Harrogate +11 10 £30,000 - 1
Berkshire +1 9 £51,750 +29.37%
Hampshire -16 9 £23,000 -34.28% 2
Nottingham -1 7 £23,250 +25.67%
Nottinghamshire -3 7 £23,250 +25.67%
West Midlands -4 7 £22,000 -43.22% 2
Leicestershire +11 6 £25,000 -40.57%
Manchester -20 6 £22,500 -15.09% 1
Lancashire -25 6 - - 2
Coalville - 6 £25,000 -
Buckinghamshire - 6 £25,000 - 2
West Yorkshire +21 5 £25,250 -21.09% 2
Portsmouth +14 5 £23,000 -51.57% 1
Leeds +6 5 £25,250 -21.09% 2
Sheffield +2 5 £45,000 +50.00% 1
Maidenhead -2 5 £53,500 +52.85%
South Yorkshire -5 5 £45,000 +95.65% 1
South West -19 5 £28,750 -32.47% 1
Twickenham - 5 £30,000 -
Surrey +12 4 £33,750 -3.57%

Online Marketing
Top 30 Related IT Skills

For the 6 months to 2 June 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 654 (100.00%) Marketing
2 302 (46.18%) Analytics
3 296 (45.26%) HTML
4 239 (36.54%) Digital Marketing
5 225 (34.40%) SEO
6 221 (33.79%) CSS
7 214 (32.72%) E-Commerce
8 190 (29.05%) JavaScript
8 190 (29.05%) Pay per click
9 189 (28.90%) Social Media
10 165 (25.23%) Google
11 151 (23.09%) User Experience
12 135 (20.64%) Analytical Skills
13 126 (19.27%) Google Analytics
14 118 (18.04%) jQuery
15 115 (17.58%) Degree
16 113 (17.28%) PHP
17 102 (15.60%) Retail
18 101 (15.44%) MySQL
19 97 (14.83%) Advertising
20 91 (13.91%) CMS
21 82 (12.54%) Magento
22 81 (12.39%) Facebook
23 80 (12.23%) HTML5
23 80 (12.23%) Project Management
24 78 (11.93%) Photoshop
25 74 (11.31%) Web Analytics
26 73 (11.16%) Email Marketing
26 73 (11.16%) Git (software)
27 71 (10.86%) Finance

Online Marketing
Top Related IT Skills by Category

For the 6 months to 2 June 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 91 (13.91%) CMS
2 41 (6.27%) WordPress
3 38 (5.81%) concrete5
3 38 (5.81%) ExpressionEngine
4 14 (2.14%) Drupal
5 8 (1.22%) ColdFusion
6 7 (1.07%) SAS
6 7 (1.07%) nginx
7 5 (0.76%) Lync
8 3 (0.46%) Elasticsearch
8 3 (0.46%) SharePoint
8 3 (0.46%) MS Exchange
8 3 (0.46%) Apache
8 3 (0.46%) Node.js
9 2 (0.31%) Sitefinity
9 2 (0.31%) DNN
10 1 (0.15%) Apache Spark
10 1 (0.15%) IIS
10 1 (0.15%) Umbraco
Applications
1 78 (11.93%) Photoshop
2 28 (4.28%) MS Excel
3 27 (4.13%) MS Office
4 25 (3.82%) Adobe Illustrator
5 21 (3.21%) Spreadsheet
6 18 (2.75%) Adobe Creative Suite
7 17 (2.60%) Fireworks
8 12 (1.83%) Acrobat
9 7 (1.07%) InDesign
10 5 (0.76%) Adobe After Effects
10 5 (0.76%) MS PowerPoint
11 4 (0.61%) SPSS
12 3 (0.46%) Final Cut Pro
13 2 (0.31%) GIMP
14 1 (0.15%) MS Project
14 1 (0.15%) MS Visio
Business Applications
1 82 (12.54%) Magento
2 18 (2.75%) WebTrends
3 2 (0.31%) Shopify
3 2 (0.31%) CubeCart
Cloud Services
1 126 (19.27%) Google Analytics
2 35 (5.35%) SaaS
3 20 (3.06%) Adobe Analytics
4 14 (2.14%) Amazon AWS
5 11 (1.68%) Cloud Computing
6 9 (1.38%) GitHub
7 8 (1.22%) Microsoft Azure
7 8 (1.22%) CodePlex
8 3 (0.46%) MailChimp
9 2 (0.31%) Sage Pay
10 1 (0.15%) Trello
Communications & Networking
1 52 (7.95%) Internet
2 10 (1.53%) Firewall
3 8 (1.22%) BGP
3 8 (1.22%) FTP
4 5 (0.76%) IPsec
4 5 (0.76%) Wi-Fi
4 5 (0.76%) SSH
4 5 (0.76%) OSPF
4 5 (0.76%) HTTPS
4 5 (0.76%) HTTP
4 5 (0.76%) SNMP
4 5 (0.76%) VPN
4 5 (0.76%) VoIP
4 5 (0.76%) WAN
4 5 (0.76%) SMTP
4 5 (0.76%) Cisco ASA
4 5 (0.76%) iSCSI
4 5 (0.76%) VLAN
4 5 (0.76%) Asterisk PBX
5 3 (0.46%) MPLS
Database & Business Intelligence
1 101 (15.44%) MySQL
2 36 (5.50%) SQL Server
3 35 (5.35%) Big Data
4 20 (3.06%) SQL Server 2008
5 16 (2.45%) Relational Database
6 12 (1.83%) NoSQL
6 12 (1.83%) SQL Server 2005
7 11 (1.68%) Data Warehouse
8 10 (1.53%) Redis
9 9 (1.38%) MongoDB
10 8 (1.22%) Apache Cassandra
10 8 (1.22%) SQL Server 2000
10 8 (1.22%) OLAP
11 6 (0.92%) SQL Server Integration Services
11 6 (0.92%) SQL Server Analysis Services
11 6 (0.92%) SQL Server 2012
12 5 (0.76%) SQL Server Reporting Services
13 4 (0.61%) SQL CLR
13 4 (0.61%) Hadoop
14 3 (0.46%) Data Mining
Development Applications
1 73 (11.16%) Git (software)
2 38 (5.81%) Dreamweaver
2 38 (5.81%) Appcelerator Titanium
3 16 (2.45%) JIRA
4 11 (1.68%) NUnit
4 11 (1.68%) Selenium
5 9 (1.38%) Grunt
6 8 (1.22%) MSTest
6 8 (1.22%) TeamCity
6 8 (1.22%) Octopus Deploy
6 8 (1.22%) Bitbucket
7 5 (0.76%) Subversion
8 2 (0.31%) QuickTest Pro
8 2 (0.31%) LoadRunner
9 1 (0.15%) WebDriver
9 1 (0.15%) Axure RP
General
1 654 (100.00%) Marketing
2 102 (15.60%) Retail
3 97 (14.83%) Advertising
4 71 (10.86%) Finance
5 24 (3.67%) Telecoms
6 20 (3.06%) Publishing
7 11 (1.68%) Banking
8 10 (1.53%) Dutch Language
8 10 (1.53%) Games
9 9 (1.38%) German Language
10 6 (0.92%) Pharmaceutical
11 5 (0.76%) Legal
11 5 (0.76%) French Language
12 4 (0.61%) Multimedia
12 4 (0.61%) Law
13 2 (0.31%) Manufacturing
14 1 (0.15%) Financial Institution
14 1 (0.15%) Investment Banking
14 1 (0.15%) Spanish Language
14 1 (0.15%) Corporate Banking
Job Titles
1 147 (22.48%) Developer
2 69 (10.55%) Marketing Manager
3 56 (8.56%) Front-End Developer
4 50 (7.65%) Designer
5 49 (7.49%) Analyst
6 47 (7.19%) Web Developer
7 45 (6.88%) PPC Manager
7 45 (6.88%) PPC Analyst
7 45 (6.88%) PPC Specialist
7 45 (6.88%) PPC Executive
8 39 (5.96%) Account Manager
9 33 (5.05%) Marketing Executive
10 32 (4.89%) Online Marketing Manager
11 27 (4.13%) Web Designer
12 25 (3.82%) .NET Developer
13 23 (3.52%) SEO Manager
14 22 (3.36%) Digital Marketing Manager
15 21 (3.21%) E-Commerce Manager
16 19 (2.91%) Front-End Web Developer
17 17 (2.60%) Project Manager
Libraries, Frameworks & Software Standards
1 296 (45.26%) HTML
2 221 (33.79%) CSS
3 118 (18.04%) jQuery
4 80 (12.23%) HTML5
5 63 (9.63%) CSS3
6 55 (8.41%) LESS
7 48 (7.34%) Sass
8 41 (6.27%) XHTML
9 39 (5.96%) CakePHP
9 39 (5.96%) .NET
10 30 (4.59%) ASP.NET
11 25 (3.82%) Web Services
12 23 (3.52%) XML
13 21 (3.21%) Twitter Bootstrap
14 17 (2.60%) GWT
14 17 (2.60%) ASP.NET MVC
15 15 (2.29%) REST
16 14 (2.14%) Ajax
16 14 (2.14%) WCF
17 13 (1.99%) Hibernate
Miscellaneous
1 189 (28.90%) Social Media
2 151 (23.09%) User Experience
3 135 (20.64%) Analytical Skills
4 55 (8.41%) Mobile App
5 42 (6.42%) Digital Media
6 31 (4.74%) New Media
7 29 (4.43%) Statistics
8 22 (3.36%) Blog
9 20 (3.06%) Copywriting
9 20 (3.06%) Graphic Design
10 17 (2.60%) Management Information System
10 17 (2.60%) Computer Science
11 15 (2.29%) Mathematics
12 12 (1.83%) Photography
13 11 (1.68%) Data Extraction
14 9 (1.38%) Data Integration
15 7 (1.07%) Algorithms
15 7 (1.07%) iPad
16 6 (0.92%) Online Games
16 6 (0.92%) Social Network
Operating Systems
1 58 (8.87%) Linux
2 20 (3.06%) Windows
3 8 (1.22%) UNIX
4 6 (0.92%) Android
5 5 (0.76%) Apple iOS
6 3 (0.46%) Windows 8
6 3 (0.46%) Mac OS X
6 3 (0.46%) Windows XP
6 3 (0.46%) Windows Vista
6 3 (0.46%) Ubuntu
Processes & Methodologies
1 302 (46.18%) Analytics
2 239 (36.54%) Digital Marketing
3 225 (34.40%) SEO
4 214 (32.72%) E-Commerce
5 190 (29.05%) Pay per click
6 80 (12.23%) Project Management
7 74 (11.31%) Web Analytics
8 73 (11.16%) Email Marketing
9 59 (9.02%) CRM
10 53 (8.10%) Content Management
10 53 (8.10%) Agile Software Development
11 50 (7.65%) OO
12 48 (7.34%) Web Design
13 42 (6.42%) OO PHP
14 40 (6.12%) Scrum
14 40 (6.12%) Marketing Strategy
15 39 (5.96%) Mobile Application Development
16 36 (5.50%) Time Management
17 33 (5.05%) Web Development
17 33 (5.05%) MVC
Programming Languages
1 190 (29.05%) JavaScript
2 113 (17.28%) PHP
3 53 (8.10%) SQL
4 35 (5.35%) Java
4 35 (5.35%) C#
5 16 (2.45%) Python
6 12 (1.83%) T-SQL
7 10 (1.53%) PHP5
8 8 (1.22%) Shell Script
8 8 (1.22%) ActionScript
9 6 (0.92%) Bash Shell
9 6 (0.92%) PowerShell
10 5 (0.76%) C
11 4 (0.61%) R
12 3 (0.46%) MATLAB
Qualifications
1 115 (17.58%) Degree
2 10 (1.53%) PMP
2 10 (1.53%) PMI Certification
3 9 (1.38%) PRINCE2 Certification
4 5 (0.76%) Cisco Certification
4 5 (0.76%) ISEB
4 5 (0.76%) CCIE
5 4 (0.61%) CCNP
6 3 (0.46%) ISTQB Foundation Certification
6 3 (0.46%) MBA
6 3 (0.46%) HND
6 3 (0.46%) Chartered Engineer
7 2 (0.31%) PhD
7 2 (0.31%) Linux+ Certification
Quality Assurance & Compliance
1 28 (4.28%) QA
2 10 (1.53%) SLA
3 5 (0.76%) ISO 9001
System Software
1 3 (0.46%) VMware ESX
1 3 (0.46%) Active Directory
1 3 (0.46%) VMware Infrastructure
1 3 (0.46%) Hyper-V
1 3 (0.46%) XenServer
1 3 (0.46%) VMware ESXi
Systems Management
1 6 (0.92%) Systems Management Server (SMS)
2 3 (0.46%) Norton AntiVirus
2 3 (0.46%) HP Quality Center
3 1 (0.15%) EMC NetWorker
Vendors
1 165 (25.23%) Google
2 81 (12.39%) Facebook
3 70 (10.70%) Adobe
4 39 (5.96%) Microsoft
5 35 (5.35%) Omniture
6 23 (3.52%) Yahoo!
7 20 (3.06%) Twitter
8 10 (1.53%) Cisco
8 10 (1.53%) Salesforce.com
9 9 (1.38%) Coremetrics
10 7 (1.07%) Oracle
10 7 (1.07%) CheckPoint
10 7 (1.07%) Avaya
11 5 (0.76%) HubSpot
11 5 (0.76%) Dell
11 5 (0.76%) Zend
12 4 (0.61%) Demandware
12 4 (0.61%) Serena
13 3 (0.46%) VMware
13 3 (0.46%) Symantec
Fleet, Hampshire
Oscar Associates (UK) Ltd
Salary: £25000 - £27000 per annum
Posted: 18 hours ago
Harrogate, North Yorkshire
Linkpoint Resources
Salary: From £25,000 to £35,000 per annum
Posted: 18 hours ago
London
Bridgewater Resourcing Solutions Ltd
Salary: Commensurate with experience
Posted: Yesterday
City, London
Understanding Recruitment
Salary: £68000 - £80000 per annum + Generous Benefits
Posted: Yesterday
Oxford - Central
Oxford University Press
Salary: Up to £28,000 depending on skills and experience
Posted: 3 days ago
London
Modis International - London
Salary: £35000 - £50000 per annum
Posted: 3 days ago
Sheffield, South Yorkshire
Spring Technology
Salary: £40000.00 - £50000.00 per annum + Bonus
Posted: 3 days ago
London
Redrock Consulting Ltd
Salary: £30000 - £40000 per annum + ote £60k
Posted: 3 days ago
Peterborough, Cambridgeshire
SYSTEM RECRUITMENT LTD
Salary: £25000 - £26000 per annum
Posted: 4 days ago
London
Recruitment Genius
Salary: £30000 - £40000 per annum
Posted: 4 days ago
Tewkesbury, Gloucestershire
Edge Specialist Recruitment
Salary: £20000 - £25000 per annum
Posted: 4 days ago
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: From £50,000 to £60,000 per annum + Benefits
Posted: 5 days ago
Portsmouth, Hampshire
RecruitmentRevolution.com Limited
Salary: Up to £23,000 per annum + Benefits
Posted: 5 days ago
Leeds, West Yorkshire
Senitor Associates
Salary: £25000 - £35000 per annum + Benefits
Posted: 5 days ago
London
RecruitmentRevolution.com
Posted: 5 days ago
London
Give-A-Grad-A-Go Ltd
Salary: £25k per year
Posted: 5 days ago
Manchester, Lancashire
The MRJ Group
Salary: £50000 - £55000 per annum + Bonus
Posted: 6 days ago
Leeds, West Yorkshire
Senitor Associates
Salary: £18500 - £20000 per annum + Benefits and Bonus
Posted: 6 days ago
Cheshire
Uniting Ambition
Salary: £35k - 43k per year
Posted: 6 days ago
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 6 days ago