The table below looks at the statistics for Online Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Online Marketing
Rank 628 490 457
Rank change year-on-year
-138 -33
Permanent jobs citing Online Marketing 270 522 528
As % of all permanent IT jobs located in the UK 0.25% 0.45% 0.49%
As % of the Processes & Methodologies category 0.29% 0.54% 0.60%
Number of salaries quoted 192 281 338
Average salary £35,000 £39,500 £36,000
Average salary % change year-on-year
-11.39% +9.72%
90% offered a salary of more than £22,500 £24,000 £22,000
10% offered a salary of more than £55,000 £65,000 £60,000
UK excluding London average salary £35,000 £30,000 £32,000
% change year-on-year
+16.66% -6.25%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92903 96809 88106
As % of all permanent IT jobs located in the UK 84.83% 82.75% 81.03%
Number of salaries quoted 76050 77958 72052
Average salary £50,000 £48,000 £47,000
Average salary % change year-on-year
+4.16% +2.12%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing within the UK.

Online Marketing Salary Trend in the UK

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing over the 3 months to 31 July 2015 within the UK.

Online Marketing Salary Histogram in the UK

Online Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -146 264 £35,000 -12.50% 38
London -127 105 £42,500 - 14
South East +32 93 £35,000 - 5
City of London -6 40 £41,750 -7.22% 1
East Sussex +35 30 £35,000 +27.27%
Brighton +34 30 £35,000 +27.27%
North West -60 27 £25,000 -4.76% 5
Hampshire +18 25 £22,500 -50.00% 2
Yorkshire +2 21 £35,000 -22.22% 7
Berkshire +8 14 £50,000 +33.33% 1
Manchester -41 14 £24,500 - 2
Leeds +19 9 £29,750 -42.78% 1
West Yorkshire +12 9 £29,750 -8.46% 1
North Yorkshire -5 9 £35,000 -22.22% 6
Lancashire -10 9 £27,500 -31.25% 1
Harrogate -15 8 £35,000 -22.22% 6
South West -29 8 £24,000 +14.28%
Portsmouth +22 7 £23,000 -50.27%
Reading +9 7 £50,000 +33.33% 1
Hounslow - 7 - -
Oxford - 7 £47,500 -
Oxfordshire - 7 £47,500 -
Kent +12 5 £37,500 -6.25%
West Midlands -10 5 £18,000 -67.27% 2
Buckinghamshire - 5 £27,500 -
Surrey +6 4 £25,000 -37.50% 2
South Yorkshire +5 4 £31,500 -47.50%
Sheffield -2 4 £31,500 -47.50%
Cheshire -2 4 £33,000 - 2
Birmingham -4 4 £18,000 -10.00%

Online Marketing
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 582 (100.00%) Marketing
2 246 (42.27%) Analytics
3 228 (39.18%) Digital Marketing
4 222 (38.14%) HTML
5 207 (35.57%) SEO
6 170 (29.21%) E-Commerce
7 164 (28.18%) Pay per click
8 162 (27.84%) CSS
9 159 (27.32%) Social Media
10 151 (25.95%) JavaScript
11 141 (24.23%) Analytical Skills
12 133 (22.85%) Google
13 120 (20.62%) Degree
14 99 (17.01%) User Experience
15 97 (16.67%) Google Analytics
16 75 (12.89%) Advertising
17 73 (12.54%) Retail
18 72 (12.37%) Finance
19 71 (12.20%) Web Analytics
20 68 (11.68%) PHP
21 63 (10.82%) Email Marketing
22 62 (10.65%) Project Management
23 60 (10.31%) jQuery
24 57 (9.79%) SQL
24 57 (9.79%) CMS
25 56 (9.62%) CRM
26 52 (8.93%) MySQL
26 52 (8.93%) Internet
27 48 (8.25%) Microsoft
27 48 (8.25%) Git (software)

Online Marketing
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 57 (9.79%) CMS
2 26 (4.47%) WordPress
3 15 (2.58%) Drupal
4 13 (2.23%) ExpressionEngine
4 13 (2.23%) concrete5
5 9 (1.55%) Lync
6 7 (1.20%) SAS
7 5 (0.86%) Node.js
7 5 (0.86%) Elasticsearch
8 4 (0.69%) SharePoint
9 3 (0.52%) MS Exchange
9 3 (0.52%) ColdFusion
9 3 (0.52%) WebLogic
9 3 (0.52%) Umbraco
9 3 (0.52%) Apache Spark
9 3 (0.52%) Tomcat
10 2 (0.34%) Facebook Platform
10 2 (0.34%) Joomla!
10 2 (0.34%) DNN
11 1 (0.17%) IIS
Applications
1 45 (7.73%) Photoshop
2 32 (5.50%) Spreadsheet
3 26 (4.47%) MS Excel
4 24 (4.12%) MS Office
5 15 (2.58%) Adobe Illustrator
6 6 (1.03%) Adobe Creative Suite
7 5 (0.86%) Fireworks
8 4 (0.69%) InDesign
8 4 (0.69%) SPSS
8 4 (0.69%) MS PowerPoint
9 3 (0.52%) Acrobat
10 2 (0.34%) CorelDRAW
11 1 (0.17%) Adobe After Effects
11 1 (0.17%) MS Project
Business Applications
1 47 (8.08%) Magento
2 10 (1.72%) WebTrends
3 1 (0.17%) Dynamics CRM
Cloud Services
1 97 (16.67%) Google Analytics
2 43 (7.39%) SaaS
3 22 (3.78%) Adobe Analytics
4 14 (2.41%) Amazon AWS
5 11 (1.89%) GitHub
6 8 (1.37%) Microsoft Azure
6 8 (1.37%) CodePlex
7 6 (1.03%) Cloud Computing
8 2 (0.34%) Trello
8 2 (0.34%) MailChimp
Communications & Networking
1 52 (8.93%) Internet
2 16 (2.75%) Firewall
3 12 (2.06%) BGP
4 9 (1.55%) VLAN
4 9 (1.55%) iSCSI
4 9 (1.55%) Cisco ASA
4 9 (1.55%) Asterisk PBX
4 9 (1.55%) OSPF
4 9 (1.55%) VoIP
5 8 (1.37%) WAN
5 8 (1.37%) FTP
5 8 (1.37%) VPN
5 8 (1.37%) Wi-Fi
5 8 (1.37%) IPsec
6 7 (1.20%) SNMP
7 5 (0.86%) HTTPS
7 5 (0.86%) SSL
7 5 (0.86%) HTTP
7 5 (0.86%) SMTP
7 5 (0.86%) SSH
Database & Business Intelligence
1 52 (8.93%) MySQL
2 46 (7.90%) Big Data
3 34 (5.84%) SQL Server
4 17 (2.92%) SQL Server 2008
5 15 (2.58%) NoSQL
6 14 (2.41%) Data Warehouse
6 14 (2.41%) Relational Database
7 12 (2.06%) Redis
8 11 (1.89%) MongoDB
9 9 (1.55%) SQL Server 2005
10 8 (1.37%) Apache Cassandra
11 7 (1.20%) SQL Server Integration Services
11 7 (1.20%) SQL Server Analysis Services
11 7 (1.20%) SQL Server Reporting Services
12 6 (1.03%) Hadoop
12 6 (1.03%) SQL CLR
12 6 (1.03%) SQL Server 2012
13 4 (0.69%) PostgreSQL
13 4 (0.69%) Data Mining
14 3 (0.52%) OLAP
Development Applications
1 48 (8.25%) Git (software)
2 19 (3.26%) Dreamweaver
3 13 (2.23%) Appcelerator Titanium
4 11 (1.89%) NUnit
5 9 (1.55%) Selenium
5 9 (1.55%) Grunt
5 9 (1.55%) gulp
6 8 (1.37%) JIRA
6 8 (1.37%) Octopus Deploy
6 8 (1.37%) Bitbucket
6 8 (1.37%) MSTest
6 8 (1.37%) TeamCity
7 7 (1.20%) Subversion
8 1 (0.17%) Maven
8 1 (0.17%) Ant
8 1 (0.17%) JUnit
8 1 (0.17%) Eclipse
8 1 (0.17%) Axure RP
8 1 (0.17%) WebDriver
8 1 (0.17%) Jenkins
General
1 582 (100.00%) Marketing
2 75 (12.89%) Advertising
3 73 (12.54%) Retail
4 72 (12.37%) Finance
5 18 (3.09%) Telecoms
6 11 (1.89%) Banking
7 10 (1.72%) Multimedia
8 9 (1.55%) Games
9 6 (1.03%) Publishing
9 6 (1.03%) Pharmaceutical
9 6 (1.03%) Dutch Language
10 5 (0.86%) German Language
11 4 (0.69%) Manufacturing
12 2 (0.34%) Legal
12 2 (0.34%) Automotive
12 2 (0.34%) Electronics
13 1 (0.17%) Financial Institution
13 1 (0.17%) Law
13 1 (0.17%) Investment Banking
13 1 (0.17%) Corporate Banking
Job Titles
1 113 (19.42%) Developer
2 77 (13.23%) Marketing Manager
3 55 (9.45%) Account Manager
4 44 (7.56%) Analyst
5 42 (7.22%) Marketing Executive
6 41 (7.04%) PPC Specialist
6 41 (7.04%) PPC Manager
6 41 (7.04%) PPC Analyst
6 41 (7.04%) PPC Executive
7 35 (6.01%) Online Marketing Manager
8 31 (5.33%) Web Developer
9 30 (5.15%) Front-End Developer
10 24 (4.12%) Designer
11 23 (3.95%) .NET Developer
12 21 (3.61%) Digital Marketing Executive
13 19 (3.26%) Junior
13 19 (3.26%) Digital Marketing Manager
13 19 (3.26%) E-Commerce Manager
14 18 (3.09%) Junior Developer
14 18 (3.09%) SEO Account Manager
Libraries, Frameworks & Software Standards
1 222 (38.14%) HTML
2 162 (27.84%) CSS
3 60 (10.31%) jQuery
4 44 (7.56%) HTML5
5 43 (7.39%) .NET
6 32 (5.50%) CSS3
7 25 (4.30%) LESS
7 25 (4.30%) ASP.NET
8 24 (4.12%) Sass
9 20 (3.44%) XML
10 19 (3.26%) Web Services
11 18 (3.09%) Ajax
12 17 (2.92%) REST
13 15 (2.58%) Twitter Bootstrap
14 14 (2.41%) CakePHP
14 14 (2.41%) XHTML
15 12 (2.06%) ASP.NET MVC
16 11 (1.89%) WCF
17 10 (1.72%) .NET Framework
17 10 (1.72%) Entity Framework
Miscellaneous
1 159 (27.32%) Social Media
2 141 (24.23%) Analytical Skills
3 99 (17.01%) User Experience
4 38 (6.53%) Digital Media
4 38 (6.53%) Blog
5 29 (4.98%) Computer Science
6 25 (4.30%) Copywriting
6 25 (4.30%) New Media
7 22 (3.78%) Mobile App
8 18 (3.09%) Management Information System
9 16 (2.75%) Statistics
10 14 (2.41%) Social Network
11 13 (2.23%) Algorithms
12 11 (1.89%) Data Extraction
12 11 (1.89%) Data Integration
13 8 (1.37%) Mathematics
14 7 (1.20%) Graphic Design
14 7 (1.20%) iPad
14 7 (1.20%) Performance Metrics
15 5 (0.86%) Kindle
Operating Systems
1 44 (7.56%) Linux
2 29 (4.98%) Windows
3 9 (1.55%) UNIX
4 6 (1.03%) Android
4 6 (1.03%) Apple iOS
5 5 (0.86%) Windows 8
5 5 (0.86%) Windows XP
5 5 (0.86%) Mac OS X
6 3 (0.52%) Ubuntu
6 3 (0.52%) Windows Vista
Processes & Methodologies
1 246 (42.27%) Analytics
2 228 (39.18%) Digital Marketing
3 207 (35.57%) SEO
4 170 (29.21%) E-Commerce
5 164 (28.18%) Pay per click
6 71 (12.20%) Web Analytics
7 63 (10.82%) Email Marketing
8 62 (10.65%) Project Management
9 56 (9.62%) CRM
10 43 (7.39%) Content Management
11 42 (7.22%) Agile Software Development
11 42 (7.22%) Marketing Strategy
12 35 (6.01%) Web Design
12 35 (6.01%) MVC
13 34 (5.84%) Data Analysis
14 32 (5.50%) Web Development
14 32 (5.50%) Marketing Analytics
15 31 (5.33%) Scrum
16 30 (5.15%) TDD
17 29 (4.98%) Responsive Web Design
Programming Languages
1 151 (25.95%) JavaScript
2 68 (11.68%) PHP
3 57 (9.79%) SQL
4 38 (6.53%) C#
5 19 (3.26%) Python
6 15 (2.58%) Java
7 14 (2.41%) PHP5
8 11 (1.89%) Bash Shell
9 10 (1.72%) PowerShell
9 10 (1.72%) T-SQL
10 9 (1.55%) R
11 8 (1.37%) Shell Script
12 3 (0.52%) PL/SQL
12 3 (0.52%) ActionScript
13 2 (0.34%) MATLAB
14 1 (0.17%) Ruby
14 1 (0.17%) Korn
14 1 (0.17%) C
Qualifications
1 120 (20.62%) Degree
2 11 (1.89%) MBA
3 9 (1.55%) Cisco Certification
4 7 (1.20%) HND
4 7 (1.20%) CCIE
4 7 (1.20%) CCNP
4 7 (1.20%) Chartered Engineer
5 5 (0.86%) PhD
5 5 (0.86%) PMP
5 5 (0.86%) PMI Certification
6 4 (0.69%) PRINCE2 Certification
7 2 (0.34%) CCNA
Quality Assurance & Compliance
1 31 (5.33%) QA
2 8 (1.37%) SLA
3 5 (0.86%) ISO 9001
System Software
1 3 (0.52%) Active Directory
1 3 (0.52%) VMware ESX
1 3 (0.52%) VMware Infrastructure
1 3 (0.52%) Hyper-V
1 3 (0.52%) XenServer
1 3 (0.52%) VMware ESXi
2 1 (0.17%) zsh
Systems Management
1 4 (0.69%) Systems Management Server (SMS)
2 3 (0.52%) Norton AntiVirus
3 2 (0.34%) EMC NetWorker
4 1 (0.17%) Puppet
4 1 (0.17%) cPanel
Vendors
1 133 (22.85%) Google
2 48 (8.25%) Microsoft
3 47 (8.08%) Facebook
4 41 (7.04%) Adobe
5 24 (4.12%) Omniture
6 20 (3.44%) Twitter
7 19 (3.26%) Yahoo!
8 13 (2.23%) Cisco
9 10 (1.72%) CheckPoint
9 10 (1.72%) Salesforce.com
9 10 (1.72%) Avaya
10 9 (1.55%) Dell
11 6 (1.03%) Oracle
12 5 (0.86%) Coremetrics
12 5 (0.86%) Marketo
13 3 (0.52%) HubSpot
13 3 (0.52%) Citrix
13 3 (0.52%) IBM
13 3 (0.52%) VMware
13 3 (0.52%) Symantec
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HAYS INFORMATION TECHNOLOGY
Salary: £350.00 - £400.00 per day
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Salary: From £40,000 to £50,000 per annum Bonus, Pension, Healthcare, Holiday,
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