The table below looks at the statistics for Online Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
Online Marketing
Rank 559 446 481
Rank change year-on-year
-113 +35
Permanent jobs citing Online Marketing 379 560 493
As % of all permanent IT jobs located in the UK 0.33% 0.50% 0.43%
As % of the Processes & Methodologies category 0.40% 0.62% 0.54%
Number of salaries quoted 283 430 396
Average salary £35,000 £37,500 £35,500
Average salary % change year-on-year
-6.66% +5.63%
90% offered a salary of more than £25,000 £25,500 £23,000
10% offered a salary of more than £55,000 £60,000 £60,000
UK excluding London average salary £30,000 £30,000 £30,000

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94731 90658 91197
As % of all permanent IT jobs located in the UK 82.24% 81.66% 79.27%
Number of salaries quoted 77821 73653 77414
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing within the UK.

Online Marketing Salary Trend in the UK

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing over the 3 months to 28 November 2014 within the UK.

Online Marketing Salary Histogram in the UK

Online Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the UK over the 3 months to 28 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -124 375 £35,000 -6.66% 54
London -68 221 £42,500 -5.55% 22
South East -52 60 £32,500 -7.14% 6
City of London +14 45 £42,500 - 4
North West -6 32 £27,500 +5.76% 5
South West +6 24 £27,500 +14.58% 2
Manchester -9 23 £27,500 +5.76% 3
Yorkshire -43 19 £25,000 -10.71% 9
Devon -5 14 £25,000 - 2
East Midlands +18 13 £25,000 -10.71% 6
East Sussex -6 13 £29,000 -17.14% 2
Surrey -13 13 £32,500 +25.00%
West Sussex - 13 £30,000 -
Brighton -1 11 £29,000 -18.30% 1
Stockport +6 9 £27,500 +5.76%
Berkshire -16 9 £62,500 +47.05%
West Yorkshire -23 9 £34,000 +25.92% 3
Newton Abbot - 9 £25,000 - 2
Nottingham +11 8 £25,000 -10.71% 4
Nottinghamshire +11 8 £25,000 -10.71% 4
Slough -6 8 - -
Camberley - 7 £32,500 -
North Yorkshire +6 6 £25,000 +42.85% 5
Cheshire -5 6 £29,000 +23.40%
East of England -42 6 £40,000 +28.00% 4
Crawley - 6 £25,000 -
Harrogate - 5 £25,000 - 4
Plymouth - 5 - -
Dorset - 5 £26,250 -
Kingston Upon Thames +5 4 £47,500 -

Online Marketing
Top 30 Related IT Skills

For the 6 months to 28 November 2014, IT jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 894 (100.00%) Marketing
2 361 (40.38%) Analytics
3 323 (36.13%) E-Commerce
4 309 (34.56%) Social Media
5 304 (34.00%) SEO
6 296 (33.11%) HTML
7 292 (32.66%) Digital Marketing
8 252 (28.19%) Pay per click
9 250 (27.96%) Google
10 238 (26.62%) Analytical Skills
11 208 (23.27%) CSS
12 195 (21.81%) Google Analytics
13 186 (20.81%) Degree
14 182 (20.36%) JavaScript
15 156 (17.45%) Advertising
16 138 (15.44%) Project Management
16 138 (15.44%) Retail
17 133 (14.88%) CMS
18 123 (13.76%) Web Analytics
19 109 (12.19%) jQuery
20 105 (11.74%) PHP
20 105 (11.74%) User Experience
21 104 (11.63%) Email Marketing
22 98 (10.96%) Finance
23 97 (10.85%) Content Management
24 96 (10.74%) MySQL
25 94 (10.51%) CRM
25 94 (10.51%) Web Development
26 88 (9.84%) Agile Software Development
27 87 (9.73%) Marketing Strategy

Online Marketing
Top Related IT Skills by Category

For the 6 months to 28 November 2014, IT jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 133 (14.88%) CMS
2 39 (4.36%) WordPress
3 18 (2.01%) Drupal
4 17 (1.90%) SAS
5 11 (1.23%) ColdFusion
6 10 (1.12%) Apache
7 8 (0.89%) Tomcat
7 8 (0.89%) IIS
8 7 (0.78%) Sitecore CMS
8 7 (0.78%) ExpressionEngine
8 7 (0.78%) Oracle Workflow
8 7 (0.78%) concrete5
9 6 (0.67%) nginx
9 6 (0.67%) SharePoint
10 5 (0.56%) WebSphere
10 5 (0.56%) Joomla!
11 4 (0.45%) JBoss
12 3 (0.34%) IBM Notes
13 1 (0.11%) Commerce Server
13 1 (0.11%) MS Exchange
Applications
1 81 (9.06%) Photoshop
2 44 (4.92%) MS Excel
3 29 (3.24%) Adobe Illustrator
4 28 (3.13%) MS PowerPoint
5 19 (2.13%) InDesign
5 19 (2.13%) MS Office
6 13 (1.45%) Adobe Creative Suite
7 12 (1.34%) Fireworks
8 11 (1.23%) FastStats
9 5 (0.56%) SPSS
10 2 (0.22%) MS Project
11 1 (0.11%) Acrobat
Business Applications
1 195 (21.81%) Google Analytics
2 41 (4.59%) Magento
3 28 (3.13%) WebTrends
4 17 (1.90%) SiteCatalyst
5 15 (1.68%) Tridion
Cloud Services
1 31 (3.47%) SaaS
2 10 (1.12%) MailChimp
3 8 (0.89%) Basecamp
4 2 (0.22%) Microsoft Azure
5 1 (0.11%) CheetahMail
Communications & Networking
1 51 (5.70%) Internet
2 21 (2.35%) SMS
3 16 (1.79%) Intranet
4 12 (1.34%) Extranet
5 9 (1.01%) MVNO
6 7 (0.78%) TCP/IP
7 6 (0.67%) Broadband
8 5 (0.56%) Firewall
9 3 (0.34%) VoIP
10 2 (0.22%) Wireshark
10 2 (0.22%) NetScaler
11 1 (0.11%) IP Telephony
11 1 (0.11%) SMTP
11 1 (0.11%) FTP
11 1 (0.11%) HTTP
11 1 (0.11%) SAN
Database & Business Intelligence
1 96 (10.74%) MySQL
2 73 (8.17%) SQL Server
3 37 (4.14%) Big Data
4 33 (3.69%) Relational Database
5 30 (3.36%) SQL Server 2008
6 28 (3.13%) QlikView
7 17 (1.90%) SQL Server 2005
8 15 (1.68%) SQL Server Reporting Services
9 11 (1.23%) OLAP
9 11 (1.23%) SQL Server 2000
10 9 (1.01%) Hadoop
11 7 (0.78%) Data Mining
12 6 (0.67%) DB2
12 6 (0.67%) Base SAS
13 5 (0.56%) SQL Server Analysis Services
13 5 (0.56%) SQL Server Integration Services
14 4 (0.45%) Data Warehouse
15 2 (0.22%) Microsoft Analysis Services
15 2 (0.22%) Data Mart
15 2 (0.22%) MongoDB
Development Applications
1 30 (3.36%) Dreamweaver
2 17 (1.90%) Git (software)
3 15 (1.68%) JIRA
4 9 (1.01%) Visual Studio
4 9 (1.01%) Team Foundation Server
4 9 (1.01%) Appcelerator Titanium
5 7 (0.78%) Xcode
6 6 (0.67%) ProC
7 5 (0.56%) Bugzilla
8 2 (0.22%) MSI
8 2 (0.22%) Selenium
8 2 (0.22%) MSTest
9 1 (0.11%) Axure RP
9 1 (0.11%) Jenkins
9 1 (0.11%) NUnit
9 1 (0.11%) Subversion
General
1 894 (100.00%) Marketing
2 156 (17.45%) Advertising
3 138 (15.44%) Retail
4 98 (10.96%) Finance
5 64 (7.16%) Publishing
6 35 (3.91%) Games
7 28 (3.13%) Telecoms
8 23 (2.57%) German Language
9 18 (2.01%) Manufacturing
10 13 (1.45%) French Language
11 10 (1.12%) Legal
12 7 (0.78%) Russian Language
13 6 (0.67%) Italian Language
13 6 (0.67%) Back Office
14 5 (0.56%) Automotive
14 5 (0.56%) Banking
14 5 (0.56%) Multimedia
15 4 (0.45%) Billing
16 3 (0.34%) Turkish Language
17 2 (0.22%) Spanish Language
Job Titles
1 146 (16.33%) Developer
2 103 (11.52%) Analyst
3 99 (11.07%) Marketing Manager
4 66 (7.38%) Marketing Executive
5 61 (6.82%) Web Developer
6 59 (6.60%) Account Manager
7 52 (5.82%) PPC Specialist
7 52 (5.82%) PPC Manager
7 52 (5.82%) PPC Analyst
7 52 (5.82%) PPC Executive
8 48 (5.37%) Digital Marketing Executive
9 41 (4.59%) Designer
10 36 (4.03%) Online Marketing Manager
11 35 (3.91%) E-Commerce Manager
11 35 (3.91%) Project Manager
12 32 (3.58%) C# Developer
12 32 (3.58%) C# .NET Developer
13 30 (3.36%) PHP Developer
14 26 (2.91%) PHP Web Developer
14 26 (2.91%) Search Manager
Libraries, Frameworks & Software Standards
1 296 (33.11%) HTML
2 208 (23.27%) CSS
3 109 (12.19%) jQuery
4 75 (8.39%) .NET
5 63 (7.05%) ASP.NET
6 60 (6.71%) HTML5
7 45 (5.03%) XHTML
8 38 (4.25%) Web Services
9 31 (3.47%) Flash
10 26 (2.91%) XML
10 26 (2.91%) CSS3
11 25 (2.80%) Ajax
12 21 (2.35%) .NET Framework
13 18 (2.01%) WCF
13 18 (2.01%) LINQ
13 18 (2.01%) LESS
14 17 (1.90%) ASP.NET MVC
14 17 (1.90%) ADO.NET Entity Framework
15 16 (1.79%) Twitter Bootstrap
16 15 (1.68%) WSDL
Miscellaneous
1 309 (34.56%) Social Media
2 238 (26.62%) Analytical Skills
3 105 (11.74%) User Experience
4 66 (7.38%) Blog
5 49 (5.48%) New Media
6 44 (4.92%) Digital Media
7 38 (4.25%) Mobile App
7 38 (4.25%) Statistics
8 34 (3.80%) Copywriting
9 32 (3.58%) Graphic Design
9 32 (3.58%) Computer Science
10 30 (3.36%) Algorithms
11 29 (3.24%) Mathematics
12 22 (2.46%) Performance Metrics
13 18 (2.01%) Data Structures
13 18 (2.01%) iPhone
14 13 (1.45%) Economics
15 12 (1.34%) Podcast
16 11 (1.23%) Online Games
17 10 (1.12%) Enterprise Software
Operating Systems
1 37 (4.14%) Linux
2 23 (2.57%) Android
2 23 (2.57%) Apple iOS
3 19 (2.13%) Windows
4 4 (0.45%) UNIX
5 3 (0.34%) Solaris
5 3 (0.34%) Windows 8
5 3 (0.34%) Ubuntu
6 2 (0.22%) Windows Server 2003
6 2 (0.22%) Windows Server 2008
6 2 (0.22%) Windows 7
7 1 (0.11%) Windows XP
7 1 (0.11%) Mac OS X
Processes & Methodologies
1 361 (40.38%) Analytics
2 323 (36.13%) E-Commerce
3 304 (34.00%) SEO
4 292 (32.66%) Digital Marketing
5 252 (28.19%) Pay per click
6 138 (15.44%) Project Management
7 123 (13.76%) Web Analytics
8 104 (11.63%) Email Marketing
9 97 (10.85%) Content Management
10 94 (10.51%) Web Development
10 94 (10.51%) CRM
11 88 (9.84%) Agile Software Development
12 87 (9.73%) Marketing Strategy
13 69 (7.72%) B2B
14 63 (7.05%) Web Design
15 53 (5.93%) Time Management
15 53 (5.93%) Campaign Management
16 51 (5.70%) B2C
17 48 (5.37%) Social Media Marketing
18 43 (4.81%) MVC
Programming Languages
1 182 (20.36%) JavaScript
2 105 (11.74%) PHP
3 68 (7.61%) SQL
4 64 (7.16%) C#
5 54 (6.04%) Java
6 24 (2.68%) T-SQL
7 20 (2.24%) VB.NET
8 19 (2.13%) PHP5
9 16 (1.79%) C
10 14 (1.57%) VB
10 14 (1.57%) Perl
11 11 (1.23%) ActionScript
12 10 (1.12%) Python
13 9 (1.01%) Ruby
14 8 (0.89%) C++
15 6 (0.67%) PROC SQL
16 4 (0.45%) VBA
17 3 (0.34%) Shell Script
18 2 (0.22%) R
19 1 (0.11%) Groovy
Qualifications
1 186 (20.81%) Degree
2 7 (0.78%) Microsoft Certification
3 3 (0.34%) MCTS
4 2 (0.22%) MCDBA
4 2 (0.22%) Citrix Certification
5 1 (0.11%) MCP
5 1 (0.11%) MCAD
5 1 (0.11%) MCSD
5 1 (0.11%) PRINCE2 Certification
5 1 (0.11%) MBA
5 1 (0.11%) GNVQ
Quality Assurance & Compliance
1 42 (4.70%) QA
2 4 (0.45%) WCAG
2 4 (0.45%) WAI
3 1 (0.11%) PCI DSS
3 1 (0.11%) Dublin Core
System Software
1 8 (0.89%) vSphere
2 4 (0.45%) Active Directory
3 2 (0.22%) Microsoft App-V
3 2 (0.22%) Docker
3 2 (0.22%) LXC
4 1 (0.11%) VMware Infrastructure
4 1 (0.11%) XenApp
Systems Management
1 4 (0.45%) Nagios
2 2 (0.22%) Backup Exec
3 1 (0.11%) EMC NetWorker
3 1 (0.11%) Puppet
3 1 (0.11%) Systems Management Server (SMS)
Vendors
1 250 (27.96%) Google
2 82 (9.17%) Facebook
3 79 (8.84%) Adobe
4 62 (6.94%) Microsoft
5 59 (6.60%) Omniture
6 47 (5.26%) Twitter
7 38 (4.25%) Coremetrics
8 18 (2.01%) Salesforce.com
9 17 (1.90%) Oracle
9 17 (1.90%) Yahoo!
10 15 (1.68%) Sitecore
11 12 (1.34%) Zend
12 10 (1.12%) Demandware
13 9 (1.01%) VMware
13 9 (1.01%) IBM
14 8 (0.89%) Tableau
14 8 (0.89%) ExactTarget
15 7 (0.78%) CyberSource
15 7 (0.78%) Marketo
15 7 (0.78%) Netezza
Kent
ARC IT Recruitment Ltd
Salary: £45000 Per Annum
Posted: 2 hours ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: 12 hours ago
City, London
Randstad Technologies
Salary: £30000 - £35000.00 per annum
Posted: 20 hours ago
South East London
RecruitmentRevolution.com Limited
Salary: + Benefits Package + Career Development
Posted: 21 hours ago
Leeds, West Yorkshire
Mortimer Spinks
Salary: £18000 per annum
Posted: Yesterday
Harrogate, North Yorkshire
Type Agency
Salary: £25000 - £35000 per annum + benefits
Posted: Yesterday
Oxford, Oxfordshire
Pro-Quest Resourcing Ltd
Salary: £Negotiable on experience
Posted: Yesterday
Harrogate, North Yorkshire
Type Agency
Salary: £25000 - £30000 per annum
Posted: Yesterday
London
Uniting Ambition
Salary: £28k - 30k per year
Posted: Yesterday
London
Propel London Ltd
Posted: 2 days ago
City, London
Propel London Ltd
Posted: 2 days ago
London
House of Fraser
Salary: £40,000 - £49,000
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £35000 - £50000 per annum
Posted: 2 days ago
Lincolnshire
Oscar Associates (UK) Ltd
Salary: £50000 - £100000 per annum + 25 Hols, Pension
Posted: 2 days ago
London
Give-A-Grad-A-Go Ltd
Salary: £26k - 32k per year
Posted: 2 days ago
Northamptonshire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £38000 per annum
Posted: 3 days ago
London
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 3 days ago
London
Eutopia Solutions Ltd
Salary: £0.00 - £55000 per annum + benefits
Posted: 3 days ago
Nottingham, Nottinghamshire
Evolution Recruitment Solutions
Salary: 35k+
Posted: 3 days ago