The table below looks at the statistics for Online Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Online Marketing
Rank 534 451 506
Rank change year-on-year
-83 +55
Permanent jobs citing Online Marketing 392 519 406
As % of all permanent IT jobs located in the UK 0.37% 0.49% 0.38%
As % of the Processes & Methodologies category 0.44% 0.59% 0.47%
Number of salaries quoted 280 332 351
Average salary £35,000 £37,500 £32,500
Average salary % change year-on-year
-6.66% +15.38%
90% offered a salary of more than £23,500 £26,500 £22,500
10% offered a salary of more than £52,500 £62,250 £57,500
UK excluding London average salary £27,500 £30,000 £30,000
% change year-on-year
-8.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88131 87877 85586
As % of all permanent IT jobs located in the UK 82.83% 82.35% 80.00%
Number of salaries quoted 71785 69854 71243
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing within the UK.

Online Marketing Salary Trend in the UK

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing over the 3 months to 4 March 2015 within the UK.

Online Marketing Salary Histogram in the UK

Online Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the UK over the 3 months to 4 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -66 384 £35,000 -6.66% 50
London -39 188 £42,500 -1.16% 22
South East -45 69 £40,000 +14.28% 11
Yorkshire -1 54 £25,000 -21.87% 3
City of London -4 42 £37,500 -18.91% 2
North West +6 39 £27,500 - 6
North Yorkshire +41 35 £25,000 -34.21% 2
Harrogate +26 33 £25,000 - 2
East Sussex +11 31 £33,750 -15.62% 4
Brighton +11 30 £33,750 -15.62% 4
Manchester +11 21 £27,500 - 2
Berkshire -13 17 £40,000 -15.78% 2
South West -18 14 £55,000 +100.00% 1
West Midlands -24 14 £32,500 +51.16% 3
Gloucestershire - 12 £55,000 -
Lancashire +12 11 £22,500 -33.82% 3
Kent +19 9 £45,000 +50.00%
Uxbridge -5 9 £27,500 -36.04%
Hampshire -25 8 £32,000 +2.40% 2
Stockport -1 7 £27,500 +10.00%
Burnley - 7 £22,500 -
Maidenhead +2 6 £37,500 -6.25%
Cheshire -9 6 £34,500 +43.75% 1
Wales -18 6 £21,000 -4.54%
West Yorkshire -19 6 £18,500 -42.18%
South Wales -20 6 £21,000 -75.29%
Cheltenham - 6 £55,000 -
East Midlands +21 5 £22,000 -30.15% 4
Nottinghamshire +11 5 £22,000 -
Nottingham +6 5 £22,000 -

Online Marketing
Top 30 Related IT Skills

For the 6 months to 4 March 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 772 (100.00%) Marketing
2 348 (45.08%) HTML
3 326 (42.23%) Analytics
4 276 (35.75%) E-Commerce
5 262 (33.94%) CSS
6 248 (32.12%) Digital Marketing
7 241 (31.22%) Social Media
8 234 (30.31%) SEO
9 209 (27.07%) Google
10 201 (26.04%) JavaScript
11 197 (25.52%) Pay per click
12 171 (22.15%) Google Analytics
13 167 (21.63%) Analytical Skills
14 155 (20.08%) jQuery
14 155 (20.08%) PHP
15 152 (19.69%) MySQL
16 150 (19.43%) User Experience
17 123 (15.93%) CMS
18 120 (15.54%) Advertising
19 115 (14.90%) Retail
20 107 (13.86%) Degree
21 104 (13.47%) Facebook
22 102 (13.21%) Project Management
23 98 (12.69%) HTML5
24 89 (11.53%) Photoshop
25 86 (11.14%) Adobe
26 82 (10.62%) Web Analytics
27 81 (10.49%) Magento
28 80 (10.36%) Email Marketing
28 80 (10.36%) CRM

Online Marketing
Top Related IT Skills by Category

For the 6 months to 4 March 2015, IT jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 123 (15.93%) CMS
2 58 (7.51%) WordPress
3 42 (5.44%) ExpressionEngine
3 42 (5.44%) concrete5
4 17 (2.20%) ColdFusion
5 15 (1.94%) nginx
5 15 (1.94%) SAS
6 13 (1.68%) Drupal
7 11 (1.42%) Apache
8 8 (1.04%) Tomcat
9 5 (0.65%) Sitecore CMS
10 4 (0.52%) JBoss
10 4 (0.52%) WebSphere
11 3 (0.39%) Joomla!
12 2 (0.26%) SharePoint
12 2 (0.26%) IIS
12 2 (0.26%) Sitefinity
13 1 (0.13%) Node.js
13 1 (0.13%) Lync
Applications
1 89 (11.53%) Photoshop
2 37 (4.79%) Adobe Illustrator
3 28 (3.63%) MS Excel
4 26 (3.37%) Adobe Creative Suite
5 22 (2.85%) MS Office
6 21 (2.72%) Fireworks
7 19 (2.46%) InDesign
8 17 (2.20%) MS PowerPoint
9 10 (1.30%) Acrobat
10 7 (0.91%) Spreadsheet
10 7 (0.91%) SPSS
11 5 (0.65%) Adobe After Effects
12 3 (0.39%) Final Cut Pro
13 2 (0.26%) MS Project
13 2 (0.26%) GIMP
14 1 (0.13%) MS Visio
Business Applications
1 171 (22.15%) Google Analytics
2 81 (10.49%) Magento
3 18 (2.33%) SiteCatalyst
4 16 (2.07%) WebTrends
5 3 (0.39%) Tridion
6 2 (0.26%) Shopify
6 2 (0.26%) CubeCart
Cloud Services
1 22 (2.85%) SaaS
2 5 (0.65%) Basecamp
2 5 (0.65%) Cloud Computing
3 4 (0.52%) Microsoft Azure
3 4 (0.52%) GitHub
4 3 (0.39%) MailChimp
5 2 (0.26%) Amazon AWS
Communications & Networking
1 51 (6.61%) Internet
2 10 (1.30%) Intranet
3 8 (1.04%) TCP/IP
3 8 (1.04%) Firewall
4 2 (0.26%) Ethernet
4 2 (0.26%) Broadband
4 2 (0.26%) VoIP
4 2 (0.26%) Wireless
4 2 (0.26%) Wireshark
4 2 (0.26%) MVNO
4 2 (0.26%) NetScaler
5 1 (0.13%) VLAN
5 1 (0.13%) Asterisk PBX
5 1 (0.13%) iSCSI
5 1 (0.13%) Cisco ASA
5 1 (0.13%) IPsec
5 1 (0.13%) Wi-Fi
5 1 (0.13%) IP Telephony
5 1 (0.13%) WAN
5 1 (0.13%) SMS
Database & Business Intelligence
1 152 (19.69%) MySQL
2 48 (6.22%) SQL Server
3 29 (3.76%) SQL Server 2008
4 24 (3.11%) Big Data
5 22 (2.85%) Relational Database
6 19 (2.46%) SQL Server 2005
7 17 (2.20%) OLAP
7 17 (2.20%) SQL Server 2000
8 6 (0.78%) NoSQL
9 5 (0.65%) Hadoop
10 4 (0.52%) Data Mining
10 4 (0.52%) Data Warehouse
10 4 (0.52%) SQL Server Analysis Services
10 4 (0.52%) MongoDB
10 4 (0.52%) Apache Cassandra
10 4 (0.52%) SQL Server Integration Services
10 4 (0.52%) QlikView
10 4 (0.52%) Redis
11 3 (0.39%) SQL Server Reporting Services
11 3 (0.39%) PostgreSQL
Development Applications
1 70 (9.07%) Git (software)
2 44 (5.70%) Appcelerator Titanium
3 38 (4.92%) Dreamweaver
4 27 (3.50%) JIRA
5 8 (1.04%) Selenium
6 7 (0.91%) Xcode
7 5 (0.65%) Bugzilla
8 4 (0.52%) Visual Studio
8 4 (0.52%) NUnit
8 4 (0.52%) TeamCity
8 4 (0.52%) MSTest
8 4 (0.52%) Bitbucket
8 4 (0.52%) Grunt
8 4 (0.52%) Octopus Deploy
9 2 (0.26%) MSI
9 2 (0.26%) ProC
9 2 (0.26%) QuickTest Pro
9 2 (0.26%) LoadRunner
9 2 (0.26%) Subversion
10 1 (0.13%) Axure RP
General
1 772 (100.00%) Marketing
2 120 (15.54%) Advertising
3 115 (14.90%) Retail
4 62 (8.03%) Finance
5 44 (5.70%) Publishing
6 24 (3.11%) Telecoms
7 17 (2.20%) German Language
8 12 (1.55%) Games
9 7 (0.91%) Banking
10 6 (0.78%) Italian Language
10 6 (0.78%) Dutch Language
11 5 (0.65%) French Language
11 5 (0.65%) Legal
12 4 (0.52%) Automotive
13 3 (0.39%) Law
13 3 (0.39%) Manufacturing
14 2 (0.26%) Multimedia
14 2 (0.26%) Spanish Language
15 1 (0.13%) Swedish Language
15 1 (0.13%) Danish Language
Job Titles
1 173 (22.41%) Developer
2 76 (9.84%) Web Developer
3 74 (9.59%) Designer
4 70 (9.07%) Analyst
5 55 (7.12%) Front-End Developer
6 54 (6.99%) Marketing Manager
7 51 (6.61%) Marketing Executive
8 45 (5.83%) PPC Executive
8 45 (5.83%) PPC Specialist
8 45 (5.83%) PPC Manager
8 45 (5.83%) PPC Analyst
9 36 (4.66%) Web Designer
9 36 (4.66%) Account Manager
10 34 (4.40%) SEO Manager
11 27 (3.50%) Digital Designer
12 26 (3.37%) Digital Marketing Executive
13 25 (3.24%) Project Manager
13 25 (3.24%) .NET Developer
14 23 (2.98%) Consultant
15 21 (2.72%) C# Developer
Libraries, Frameworks & Software Standards
1 348 (45.08%) HTML
2 262 (33.94%) CSS
3 155 (20.08%) jQuery
4 98 (12.69%) HTML5
5 65 (8.42%) LESS
6 64 (8.29%) CSS3
7 61 (7.90%) XHTML
8 47 (6.09%) .NET
9 46 (5.96%) Sass
10 42 (5.44%) CakePHP
11 37 (4.79%) Web Services
12 35 (4.53%) ASP.NET
13 29 (3.76%) GWT
14 26 (3.37%) XML
15 21 (2.72%) Flash
15 21 (2.72%) ASP.NET MVC
16 19 (2.46%) WCF
16 19 (2.46%) Twitter Bootstrap
17 17 (2.20%) ASP.NET 2.0
17 17 (2.20%) MDX
Miscellaneous
1 241 (31.22%) Social Media
2 167 (21.63%) Analytical Skills
3 150 (19.43%) User Experience
4 61 (7.90%) Mobile App
5 54 (6.99%) Statistics
6 43 (5.57%) Blog
6 43 (5.57%) Graphic Design
7 38 (4.92%) New Media
8 30 (3.89%) Digital Media
9 29 (3.76%) Mathematics
10 23 (2.98%) Copywriting
11 18 (2.33%) Photography
12 15 (1.94%) Computer Science
12 15 (1.94%) Management Information System
13 14 (1.81%) Animation
13 14 (1.81%) iPhone
14 12 (1.55%) Algorithms
15 9 (1.17%) Enterprise Software
16 8 (1.04%) Economics
17 7 (0.91%) Data Structures
Operating Systems
1 67 (8.68%) Linux
2 20 (2.59%) Windows
3 7 (0.91%) Windows 8
4 6 (0.78%) UNIX
5 5 (0.65%) Mac OS X
5 5 (0.65%) Windows XP
6 4 (0.52%) Solaris
6 4 (0.52%) Ubuntu
7 3 (0.39%) Android
8 2 (0.26%) Windows 7
8 2 (0.26%) Apple iOS
Processes & Methodologies
1 326 (42.23%) Analytics
2 276 (35.75%) E-Commerce
3 248 (32.12%) Digital Marketing
4 234 (30.31%) SEO
5 197 (25.52%) Pay per click
6 102 (13.21%) Project Management
7 82 (10.62%) Web Analytics
8 80 (10.36%) Email Marketing
8 80 (10.36%) CRM
8 80 (10.36%) Web Design
9 72 (9.33%) Agile Software Development
10 70 (9.07%) Web Development
11 58 (7.51%) OO
12 57 (7.38%) Time Management
13 53 (6.87%) Content Management
14 51 (6.61%) Scrum
15 49 (6.35%) OO PHP
16 48 (6.22%) Marketing Strategy
17 42 (5.44%) Mobile Application Development
18 37 (4.79%) MVC
Programming Languages
1 201 (26.04%) JavaScript
2 155 (20.08%) PHP
3 65 (8.42%) Java
4 59 (7.64%) SQL
5 41 (5.31%) C#
6 22 (2.85%) T-SQL
7 17 (2.20%) ActionScript
8 14 (1.81%) PHP5
9 9 (1.17%) C
10 8 (1.04%) Python
11 6 (0.78%) VB.NET
11 6 (0.78%) Perl
12 4 (0.52%) VBA
12 4 (0.52%) Shell Script
13 2 (0.26%) MATLAB
13 2 (0.26%) Ruby
13 2 (0.26%) PROC SQL
14 1 (0.13%) Golang
14 1 (0.13%) R
14 1 (0.13%) Bash Shell
Qualifications
1 107 (13.86%) Degree
2 11 (1.42%) VCP4
3 6 (0.78%) Microsoft Certification
4 5 (0.65%) PRINCE2 Certification
4 5 (0.65%) PMP
4 5 (0.65%) PMI Certification
4 5 (0.65%) ISEB
5 3 (0.39%) ISTQB Foundation Certification
6 2 (0.26%) PhD
6 2 (0.26%) MCDBA
6 2 (0.26%) Citrix Certification
6 2 (0.26%) Linux+ Certification
6 2 (0.26%) MCTS
7 1 (0.13%) MBA
7 1 (0.13%) Cisco Certification
7 1 (0.13%) CCIE
7 1 (0.13%) CCNP
Quality Assurance & Compliance
1 32 (4.15%) QA
2 3 (0.39%) SLA
3 1 (0.13%) ISO 9001
System Software
1 9 (1.17%) vSphere
2 4 (0.52%) Active Directory
3 2 (0.26%) Microsoft App-V
3 2 (0.26%) Docker
3 2 (0.26%) LXC
4 1 (0.13%) Varnish
Systems Management
1 7 (0.91%) Systems Management Server (SMS)
2 4 (0.52%) Nagios
3 3 (0.39%) HP Quality Center
4 2 (0.26%) Backup Exec
4 2 (0.26%) EMC NetWorker
5 1 (0.13%) cPanel
5 1 (0.13%) Opscode Chef
5 1 (0.13%) Ansible
5 1 (0.13%) Puppet
Vendors
1 209 (27.07%) Google
2 104 (13.47%) Facebook
3 86 (11.14%) Adobe
4 49 (6.35%) Omniture
5 40 (5.18%) Microsoft
6 29 (3.76%) Coremetrics
7 24 (3.11%) Twitter
8 14 (1.81%) Yahoo!
8 14 (1.81%) Demandware
9 13 (1.68%) Salesforce.com
10 11 (1.42%) Zend
11 9 (1.17%) Sitecore
11 9 (1.17%) VMware
12 8 (1.04%) Oracle
12 8 (1.04%) IBM
12 8 (1.04%) HP
13 7 (0.91%) ExactTarget
13 7 (0.91%) Marketo
13 7 (0.91%) HubSpot
13 7 (0.91%) Siebel
Central London / West End
Venturi
Salary: £55000.00 - £70000.00 per annum + bonus & benefits
Posted: 3 hours ago
City, London
Senitor Associates
Salary: £25000 - £30000 per annum + Excellent Prospects
Posted: 19 hours ago
London
JoJo Maman Bébé
Salary: Highly Competitive
Posted: 21 hours ago
London
Experis Ltd
Salary: £43000.00 - £48000.00 per annum + benefits
Posted: 22 hours ago
Portsmouth, Hampshire
RecruitmentRevolution.com Limited
Salary: Up to £30,000 per annum OTE £60,000
Posted: 23 hours ago
Preston, Lancashire
Novus digital recruitment limited
Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: Yesterday
Central London / West End
Venturi
Salary: £60000.00 - £80000.00 per annum + benefits & bonus
Posted: Yesterday
Northampton, Northamptonshire
Oscar Associates (UK) Ltd
Salary: £30000 - £45000 per annum
Posted: Yesterday
Croydon, Surrey
360 Resourcing Solutions
Salary: £29,550 per year + Excellent Benefits
Posted: Yesterday
Witney, Oxfordshire
Corriculo
Salary: From £25,000 to £30,000 per annum + Fantastic Benefits & Working Envir
Posted: Yesterday
Northampton, Northamptonshire
Stafford-Sharp Associates
Salary: From £25,000 to £30,000 per annum
Posted: Yesterday
London
BLOC
Salary: £24000 - £27000 per annum
Posted: Yesterday
London
Burns Sheehan
Salary: £70000 - £80000 per annum + amazing benefits
Posted: Yesterday
Central London / West End
Verticality Ltd
Salary: £28000 - £30000 per annum, Benefits plus benefits
Posted: 2 days ago
Crewe, Cheshire
Oscar Associates (UK) Ltd
Salary: £25000 - £40000 per annum
Posted: 2 days ago
London
JoJo Maman Bébé
Posted: 4 days ago
London
JoJo Maman Bébé
Salary: Highly Competitive
Posted: 4 days ago
Preston, Lancashire
Searchability
Salary: £18000 - £25000 per annum + Benefits
Posted: 4 days ago
Blackburn, Lancashire
Jagger Talent
Salary: From £20,000 to £23,000 per annum Benefits & Career Progression
Posted: 4 days ago
London
Salt
Salary: £55000 - £65000 per annum + Excellent Benefits
Posted: 5 days ago