The table below looks at the statistics for SEO skills in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 20 24 39
Rank change year-on-year
+4 +15
Permanent jobs citing SEO 1 2 1
As % of all permanent IT jobs located in the Midlands 0.90% 1.04% 0.37%
As % of the Processes & Methodologies category 1.11% 1.47% 0.55%
Number of salaries quoted 1 0 0
Average salary £37,500 - -
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Midlands region.

Processes & Methodologies Category
Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
90 136 181
As % of all permanent IT jobs located in the Midlands 81.08% 70.83% 67.54%
Number of salaries quoted 66 107 129
Average salary £45,000 £49,000 £47,500
Average salary % change year-on-year
-8.16% +3.15%
90% offered a salary of more than £35,000 £35,000 £35,500
10% offered a salary of more than £62,500 £70,000 £80,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the Midlands

SEO
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Midlands region.

SEO Salary Trend in the Midlands

SEO
Top 27 Related IT Skills in the Midlands

For the 6 months to 27 November 2014, IT jobs across the Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1 (100.00%) HTML
1 1 (100.00%) JavaScript
1 1 (100.00%) PHP
1 1 (100.00%) Photoshop
1 1 (100.00%) CSS
1 1 (100.00%) Flash
1 1 (100.00%) E-Commerce
1 1 (100.00%) Dreamweaver
1 1 (100.00%) Adobe
1 1 (100.00%) Workflow
1 1 (100.00%) Advertising
1 1 (100.00%) CMS
1 1 (100.00%) InDesign
1 1 (100.00%) Web Design
1 1 (100.00%) Content Management
1 1 (100.00%) Statistics
1 1 (100.00%) Marketing
1 1 (100.00%) Web Development
1 1 (100.00%) Degree
1 1 (100.00%) Photography
1 1 (100.00%) jQuery
1 1 (100.00%) Umbraco
1 1 (100.00%) WordPress
1 1 (100.00%) Magento
1 1 (100.00%) Social Media
1 1 (100.00%) Analytics
1 1 (100.00%) User Experience

SEO
Top Related IT Skills in the Midlands by Category

For the 6 months to 27 November 2014, IT jobs across the Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (100.00%) CMS
1 1 (100.00%) Umbraco
1 1 (100.00%) WordPress
Applications
1 1 (100.00%) Photoshop
1 1 (100.00%) InDesign
Business Applications
1 1 (100.00%) Magento
Development Applications
1 1 (100.00%) Dreamweaver
General
1 1 (100.00%) Advertising
1 1 (100.00%) Marketing
Libraries, Frameworks & Software Standards
1 1 (100.00%) HTML
1 1 (100.00%) CSS
1 1 (100.00%) Flash
1 1 (100.00%) jQuery
Miscellaneous
1 1 (100.00%) Statistics
1 1 (100.00%) Photography
1 1 (100.00%) Social Media
1 1 (100.00%) User Experience
Processes & Methodologies
1 1 (100.00%) E-Commerce
1 1 (100.00%) Workflow
1 1 (100.00%) Web Design
1 1 (100.00%) Content Management
1 1 (100.00%) Web Development
1 1 (100.00%) Analytics
Programming Languages
1 1 (100.00%) JavaScript
1 1 (100.00%) PHP
Qualifications
1 1 (100.00%) Degree
Vendors
1 1 (100.00%) Adobe