The table below looks at the statistics for SEO skills in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 5 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 36 18 33
Rank change year-on-year
-18 +15
Permanent jobs citing SEO 2 4 1
As % of all permanent IT jobs located in the Midlands 0.98% 2.92% 0.33%
As % of the Processes & Methodologies category 1.12% 3.60% 0.42%
Number of salaries quoted 2 2 1
Average salary £51,250 £20,500 £24,500
Average salary % change year-on-year
+149.99% -16.32%
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Midlands region.

Processes & Methodologies Category
Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
179 111 236
As % of all permanent IT jobs located in the Midlands 87.75% 81.02% 78.93%
Number of salaries quoted 143 62 173
Average salary £55,000 £46,000 £50,000
Average salary % change year-on-year
+19.56% -8.00%
90% offered a salary of more than £37,500 £35,000 £37,550
10% offered a salary of more than £80,000 £75,000 £55,000
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

SEO
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the Midlands

SEO
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Midlands region.

SEO Salary Trend in the Midlands

SEO
Salary Histogram in the Midlands

This chart provides a salary histogram for IT jobs citing SEO across the Midlands region over the 3 months to 5 August 2015.

SEO Salary Histogram in the Midlands

SEO
Top 30 Related IT Skills in the Midlands

For the 6 months to 5 August 2015, IT jobs across the Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 4 (100.00%) E-Commerce
2 3 (75.00%) CSS
2 3 (75.00%) JavaScript
2 3 (75.00%) PHP
2 3 (75.00%) HTML
2 3 (75.00%) CMS
2 3 (75.00%) Marketing
2 3 (75.00%) Web Development
2 3 (75.00%) Degree
2 3 (75.00%) jQuery
2 3 (75.00%) WordPress
3 2 (50.00%) Magento
3 2 (50.00%) Social Media
3 2 (50.00%) Analytics
3 2 (50.00%) User Experience
3 2 (50.00%) Umbraco
3 2 (50.00%) Flash
3 2 (50.00%) Statistics
3 2 (50.00%) Photography
3 2 (50.00%) InDesign
3 2 (50.00%) Web Design
3 2 (50.00%) Dreamweaver
3 2 (50.00%) Workflow
3 2 (50.00%) Advertising
3 2 (50.00%) Content Management
3 2 (50.00%) Photoshop
3 2 (50.00%) Adobe
4 1 (25.00%) Sun
4 1 (25.00%) Sun Certification
4 1 (25.00%) UML

SEO
Top Related IT Skills in the Midlands by Category

For the 6 months to 5 August 2015, IT jobs across the Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (75.00%) CMS
1 3 (75.00%) WordPress
2 2 (50.00%) Umbraco
3 1 (25.00%) Apache Solr
Applications
1 2 (50.00%) Photoshop
1 2 (50.00%) InDesign
2 1 (25.00%) MS Office
Business Applications
1 2 (50.00%) Magento
Database & Business Intelligence
1 1 (25.00%) MySQL
1 1 (25.00%) Oracle Database
Development Applications
1 2 (50.00%) Dreamweaver
General
1 3 (75.00%) Marketing
2 2 (50.00%) Advertising
Job Titles
1 1 (25.00%) Architect
1 1 (25.00%) Developer
1 1 (25.00%) Web Developer
1 1 (25.00%) Senior Developer
1 1 (25.00%) Senior Web Developer
1 1 (25.00%) PHP Developer
1 1 (25.00%) PHP Web Developer
1 1 (25.00%) Senior PHP Developer
1 1 (25.00%) Senior PHP Web Developer
1 1 (25.00%) Java Architect
Libraries, Frameworks & Software Standards
1 3 (75.00%) CSS
1 3 (75.00%) HTML
1 3 (75.00%) jQuery
2 2 (50.00%) Flash
3 1 (25.00%) Lucene
3 1 (25.00%) JSF
3 1 (25.00%) J2EE
Miscellaneous
1 2 (50.00%) Statistics
1 2 (50.00%) Photography
1 2 (50.00%) Social Media
1 2 (50.00%) User Experience
Processes & Methodologies
1 4 (100.00%) E-Commerce
2 3 (75.00%) Web Development
3 2 (50.00%) Workflow
3 2 (50.00%) Web Design
3 2 (50.00%) Content Management
3 2 (50.00%) Analytics
4 1 (25.00%) UML
4 1 (25.00%) Pay per click
4 1 (25.00%) Business Transformation
4 1 (25.00%) Data Modelling
4 1 (25.00%) SOA
Programming Languages
1 3 (75.00%) JavaScript
1 3 (75.00%) PHP
2 1 (25.00%) Java
Qualifications
1 3 (75.00%) Degree
2 1 (25.00%) Sun Certification
Vendors
1 2 (50.00%) Adobe
2 1 (25.00%) Sun
2 1 (25.00%) ATG
2 1 (25.00%) Endeca
2 1 (25.00%) hybris
2 1 (25.00%) Oracle
2 1 (25.00%) Microsoft