The table below looks at the statistics for SEO skills in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank - - -
Permanent jobs citing SEO 0 0 0
As % of all permanent IT jobs located in the Midlands - - -
As % of the Processes & Methodologies category - - -
Number of salaries quoted 0 0 0
Average salary - - -
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Midlands region.

Processes & Methodologies Category
Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
111 206 111
As % of all permanent IT jobs located in the Midlands 85.38% 72.28% 60.99%
Number of salaries quoted 58 152 79
Average salary £47,000 £45,000 £60,000
Average salary % change year-on-year
+4.44% -25.00%
90% offered a salary of more than £35,500 £37,500 £37,500
10% offered a salary of more than £65,000 £75,000 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the Midlands

SEO
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Midlands region.

SEO Salary Trend in the Midlands

SEO
Top 17 Related IT Skills in the Midlands

For the 6 months to 22 August 2014, IT jobs across the Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 5 (100.00%) HTML
1 5 (100.00%) CSS
1 5 (100.00%) Web Design
1 5 (100.00%) Marketing
2 4 (80.00%) Open Source
2 4 (80.00%) Degree
2 4 (80.00%) Email Marketing
2 4 (80.00%) Digital Marketing
2 4 (80.00%) WordPress
2 4 (80.00%) CMS
2 4 (80.00%) Adobe Illustrator
2 4 (80.00%) E-Commerce
2 4 (80.00%) Photoshop
3 1 (20.00%) Adobe
3 1 (20.00%) Social Media
3 1 (20.00%) Digital Media
3 1 (20.00%) MS PowerPoint

SEO
Top Related IT Skills in the Midlands by Category

For the 6 months to 22 August 2014, IT jobs across the Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (80.00%) WordPress
1 4 (80.00%) CMS
Applications
1 4 (80.00%) Adobe Illustrator
1 4 (80.00%) Photoshop
2 1 (20.00%) MS PowerPoint
General
1 5 (100.00%) Marketing
Job Titles
1 5 (100.00%) Designer
1 5 (100.00%) Graphic Designer
2 1 (20.00%) Web Designer
Libraries, Frameworks & Software Standards
1 5 (100.00%) HTML
1 5 (100.00%) CSS
Miscellaneous
1 4 (80.00%) Open Source
2 1 (20.00%) Social Media
2 1 (20.00%) Digital Media
Processes & Methodologies
1 5 (100.00%) Web Design
2 4 (80.00%) Email Marketing
2 4 (80.00%) Digital Marketing
2 4 (80.00%) E-Commerce
Qualifications
1 4 (80.00%) Degree
Vendors
1 1 (20.00%) Adobe