The first table below looks at the demand for SEO skills in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Midlands region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 22 - 38
Rank change year-on-year
- 0
Permanent jobs citing SEO 3 0 1
As % of all permanent IT jobs located in the Midlands 1.449% - 0.340%
As % of the Processes & Methodologies category 1.948% - 0.559%
Number of salaries quoted 2 0 1
Average salary £24,500 - £22,000
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
154 184 179
As % of all permanent IT jobs located in the Midlands 74.40% 58.04% 60.88%
Number of salaries quoted 106 143 135
Average salary £58,500 £45,000 £55,000
Average salary % change year-on-year
+30.00% -18.18%
90% offered a salary of more than £35,000 £32,500 £40,000
10% offered a salary of more than £77,500 £95,000 £65,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
England

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Midlands SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Midlands region.

Midlands SEO Salary Trend

SEO
Top 8 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 5 (100.00%) Marketing
2 4 (80.00%) Analytics
3 3 (60.00%) Pay per click
3 3 (60.00%) E-Commerce
4 2 (40.00%) Google
4 2 (40.00%) Google Analytics
4 2 (40.00%) FMCG
5 1 (20.00%) Online Marketing

SEO
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Business Applications
1 2 (40.00%) Google Analytics
General
1 5 (100.00%) Marketing
Job Titles
1 2 (40.00%) Analyst
1 2 (40.00%) Consultant
1 2 (40.00%) E-Commerce Specialist
1 2 (40.00%) SEO Executive
2 1 (20.00%) PPC Manager
2 1 (20.00%) PPC Analyst
2 1 (20.00%) PPC Executive
2 1 (20.00%) PPC Specialist
2 1 (20.00%) Marketing Manager
Miscellaneous
1 2 (40.00%) FMCG
Processes & Methodologies
1 4 (80.00%) Analytics
2 3 (60.00%) Pay per click
2 3 (60.00%) E-Commerce
3 1 (20.00%) Online Marketing
Vendors
1 2 (40.00%) Google