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The table below looks at the demand for Search Engine Optimisation (SEO) skills within the Midlands region with a comparison to our Processes & Methodologies category. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 5 September 2008 with a comparison to the same period last year.
 Search Engine Optimisation (SEO) |
| 3 months to
5 Sep 2008 | Same period last year |
| Rank | 67 | 83 |
| Rank change on same period last year |  +16 |
| Matching permanent IT job ads | 2 | 11 |
| As % of all UK permanent IT job ads sampled | 0.001 % | 0.005 % |
| As % of the category below | 0.358 % | 0.999 % |
| Salaries quoted | 2 | 11 |
| Average minimum salary | £25,000 | £31,091 |
| Average salary | £32,500 | £34,273 |
| % change on same period last year | -5.17 % |
| Average maximum salary | £40,000 | £37,455 |
| UK excluding London average salary | £29,321 | £28,025 |
| % change on same period last year | +4.62 % |
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| Matching permanent IT job ads | 559 | 1101 |
| As % of all UK permanent IT job ads sampled | 0.309 % | 0.462 % |
| Salaries quoted | 433 | 840 |
| Average minimum salary | £46,677 | £47,116 |
| Average salary | £51,860 | £54,115 |
| % change on same period last year | -4.16 % |
| Average maximum salary | £57,043 | £61,114 |
| UK excluding London average salary | £42,540 | £44,374 |
| % change on same period last year | -4.13 % |
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SEO
Demand TrendThe chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing SEO across the Midlands region as a proportion of the total demand within the Processes & Methodologies category.
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