The table below looks at the statistics for SEO skills in IT jobs advertised for the Midlands region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
31 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 21 - 21
Rank change year-on-year
- 0
Permanent jobs citing SEO 1 0 5
As % of all permanent IT jobs located in the Midlands 0.92% - 3.05%
As % of the Processes & Methodologies category 1.19% - 4.07%
Number of salaries quoted 0 0 2
Median salary - - £20,500
UK excluding London median salary £32,500 £30,000 £31,750
% change year-on-year
+8.33% -5.51%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Midlands region.

Processes & Methodologies Category
Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
84 114 123
As % of all permanent IT jobs located in the Midlands 77.06% 91.20% 75.00%
Number of salaries quoted 67 85 98
Median salary £50,000 £55,000 £45,000
Median salary % change year-on-year
-9.09% +22.22%
90% offered a salary of more than £40,000 £41,250 £32,000
10% offered a salary of more than £80,000 £57,500 £67,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in the Midlands

The demand trend of job ads across the Midlands region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the Midlands

SEO
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Midlands region.

SEO Salary Trend in the Midlands

SEO
Top 21 Related IT Skills in the Midlands

For the 6 months to 31 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Midlands region with a requirement for SEO.

1 2 (100.00%) E-Commerce
1 2 (100.00%) B2B
1 2 (100.00%) Marketing
1 2 (100.00%) Social Media
1 2 (100.00%) Analytics
2 1 (50.00%) Marketing Automation
2 1 (50.00%) Photoshop
2 1 (50.00%) MS Office
2 1 (50.00%) MS Excel
2 1 (50.00%) CRM
2 1 (50.00%) Web Development
2 1 (50.00%) Creative Marketing
2 1 (50.00%) Direct Marketing
2 1 (50.00%) Mathematics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Magento
2 1 (50.00%) Microsoft
2 1 (50.00%) CMS
2 1 (50.00%) Web Design
2 1 (50.00%) Content Management
2 1 (50.00%) MS PowerPoint

SEO
Top Related IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) CMS
Applications
1 1 (50.00%) MS Excel
1 1 (50.00%) MS Office
1 1 (50.00%) MS PowerPoint
1 1 (50.00%) Photoshop
Business Applications
1 1 (50.00%) Magento
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Developer
1 1 (50.00%) ICT Manager
1 1 (50.00%) Junior
1 1 (50.00%) Junior Developer
1 1 (50.00%) Junior Web Developer
1 1 (50.00%) Marketing Manager
1 1 (50.00%) Web Developer
Miscellaneous
1 2 (100.00%) Social Media
2 1 (50.00%) Mathematics
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) B2B
1 2 (100.00%) E-Commerce
2 1 (50.00%) Content Management
2 1 (50.00%) Creative Marketing
2 1 (50.00%) CRM
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Direct Marketing
2 1 (50.00%) Marketing Automation
2 1 (50.00%) Web Design
2 1 (50.00%) Web Development
Vendors
1 1 (50.00%) Microsoft