The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketo over the 3 months to 24 July 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Marketo, Inc.

3 months to
24 Jul 2016
Same period 2015 Same period 2014
Marketo
Rank 897 932 975
Rank change year-on-year
+35 +43
Permanent jobs citing Marketo 34 33 12
As % of all permanent IT jobs located in the UK 0.035% 0.030% 0.010%
As % of the Vendors category 0.078% 0.064% 0.022%
Number of salaries quoted 27 26 10
Median salary £57,500 £45,500 £55,000
Median salary % change year-on-year
+26.37% -17.27%
90% offered a salary of more than £41,100 £37,500 £21,000
10% offered a salary of more than £96,500 £50,000 £85,000
UK excluding London median salary £44,000 £44,250 £55,000
% change year-on-year
-0.56% -19.54%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
43321 51266 54011
As % of all permanent IT jobs located in the UK 44.19% 46.49% 46.85%
Number of salaries quoted 35200 41446 43332
Median salary £47,500 £45,000 £45,000
Median salary % change year-on-year
+5.55% -
90% offered a salary of more than £28,000 £27,500 £27,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Marketo
Jobs Demand Trend

The demand trend of job ads citing Marketo as a proportion of all IT jobs with a match in the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketo within the UK.

Marketo Salary Trend in the UK

Marketo
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketo over the 3 months to 24 July 2016 within the UK.

Marketo Salary Histogram in the UK

Marketo
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketo within the UK over the 3 months to 24 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +51 34 £57,500 +26.37% 3
London +53 24 £60,000 +29.72% 1
Leeds - 6 £44,000 -
West Yorkshire - 6 £44,000 -
Yorkshire - 6 £44,000 -
South East +18 3 £60,500 +36.72% 2
Berkshire -1 2 £60,500 +21.00% 1
City of London - 2 £56,000 - 1
Twickenham - 1 £65,000 -
North West - 1 - -
Manchester - 1 - -
Surrey - 1 - -

Marketo
Top 30 Related IT Skills

For the 6 months to 24 July 2016, IT jobs citing Marketo also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketo.

1 68 (80.00%) Marketing
2 54 (63.53%) Salesforce.com
3 51 (60.00%) CRM
4 47 (55.29%) Marketing Automation
5 26 (30.59%) HTML
6 25 (29.41%) B2B
6 25 (29.41%) Analytics
7 24 (28.24%) CSS
8 22 (25.88%) Degree
9 21 (24.71%) Finance
9 21 (24.71%) Eloqua
9 21 (24.71%) Digital Marketing
10 17 (20.00%) SaaS
11 14 (16.47%) JavaScript
11 14 (16.47%) SQL
12 13 (15.29%) SQL Server
12 13 (15.29%) Validation
12 13 (15.29%) SQL Server Integration Services
13 12 (14.12%) T-SQL
13 12 (14.12%) HTML5
13 12 (14.12%) Global Marketing
13 12 (14.12%) FinancialForce.com
14 11 (12.94%) jQuery
14 11 (12.94%) GAP Analysis
15 10 (11.76%) Advertising
15 10 (11.76%) Publishing
15 10 (11.76%) CMS
15 10 (11.76%) Requirements Analysis
15 10 (11.76%) VB.NET
15 10 (11.76%) .NET

Marketo
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (11.76%) CMS
2 7 (8.24%) WordPress
3 2 (2.35%) Adobe Experience Manager
4 1 (1.18%) SAS
4 1 (1.18%) SharePoint
4 1 (1.18%) SugarCRM
Applications
1 4 (4.71%) MS Excel
2 3 (3.53%) Photoshop
3 2 (2.35%) InDesign
3 2 (2.35%) SPSS
Business Applications
1 21 (24.71%) Eloqua
2 5 (5.88%) Adobe Campaign
2 5 (5.88%) FastStats
2 5 (5.88%) Unica
3 2 (2.35%) FastStats PeopleStage
4 1 (1.18%) Oracle Financials
4 1 (1.18%) Salesforce.com CRM
Cloud Services
1 17 (20.00%) SaaS
2 12 (14.12%) FinancialForce.com
3 5 (5.88%) Force.com
4 4 (4.71%) Google Analytics
5 2 (2.35%) Adobe Creative Cloud
5 2 (2.35%) Cloud Computing
5 2 (2.35%) Silverpop
6 1 (1.18%) Boomi
6 1 (1.18%) IaaS
6 1 (1.18%) PaaS
Database & Business Intelligence
1 13 (15.29%) SQL Server
1 13 (15.29%) SQL Server Integration Services
2 4 (4.71%) Big Data
2 4 (4.71%) Data Mining
3 3 (3.53%) Hadoop
3 3 (3.53%) OLAP
3 3 (3.53%) Power BI
3 3 (3.53%) QlikView
4 2 (2.35%) BusinessObjects
4 2 (2.35%) Cognos Report Studio
4 2 (2.35%) Data Warehouse
4 2 (2.35%) RDBMS
4 2 (2.35%) Relational Database
4 2 (2.35%) SQL Server Reporting Services
5 1 (1.18%) Mixpanel
5 1 (1.18%) Sisense
Development Applications
1 4 (4.71%) Talend Open Studio
General
1 68 (80.00%) Marketing
2 21 (24.71%) Finance
3 10 (11.76%) Advertising
3 10 (11.76%) Publishing
4 9 (10.59%) Billing
5 4 (4.71%) Retail
6 3 (3.53%) Telecoms
7 2 (2.35%) Banking
7 2 (2.35%) Legal
8 1 (1.18%) Brand Awareness
8 1 (1.18%) Investment Banking
Job Titles
1 15 (17.65%) Consultant
1 15 (17.65%) Marketing Executive
2 13 (15.29%) CRM Consultant
2 13 (15.29%) Marketing Manager
3 11 (12.94%) Marketing Automation Executive
4 8 (9.41%) Analyst
5 4 (4.71%) Architect
5 4 (4.71%) Marketing Specialist
6 3 (3.53%) Administrator
6 3 (3.53%) Automation Specialist
6 3 (3.53%) Business Analyst
6 3 (3.53%) Campaign Executive
6 3 (3.53%) Data Analyst
6 3 (3.53%) Digital Account Director
6 3 (3.53%) Digital Director
6 3 (3.53%) Head of Architecture
6 3 (3.53%) Marketing Automation Specialist
6 3 (3.53%) Salesforce.com Administrator
6 3 (3.53%) Senior Analyst
6 3 (3.53%) Senior Consultant
Libraries, Frameworks & Software Standards
1 26 (30.59%) HTML
2 24 (28.24%) CSS
3 12 (14.12%) HTML5
4 11 (12.94%) jQuery
5 10 (11.76%) .NET
5 10 (11.76%) ASP.NET
6 7 (8.24%) Visualforce
7 1 (1.18%) COM
7 1 (1.18%) CSS3
7 1 (1.18%) Mason
7 1 (1.18%) REST
7 1 (1.18%) WSDL
7 1 (1.18%) XHTML
Miscellaneous
1 10 (11.76%) Analytical Skills
2 9 (10.59%) Management Information System
3 7 (8.24%) Social Media
4 6 (7.06%) Data Integration
5 5 (5.88%) Copywriting
6 2 (2.35%) Blog
7 1 (1.18%) Computer Science
7 1 (1.18%) Enterprise Software
7 1 (1.18%) Fintech
7 1 (1.18%) NHS
7 1 (1.18%) RIA
7 1 (1.18%) Visualisation
Processes & Methodologies
1 51 (60.00%) CRM
2 47 (55.29%) Marketing Automation
3 25 (29.41%) Analytics
3 25 (29.41%) B2B
4 21 (24.71%) Digital Marketing
5 13 (15.29%) Validation
6 12 (14.12%) Global Marketing
7 11 (12.94%) GAP Analysis
8 10 (11.76%) Email Marketing
8 10 (11.76%) Performance Tuning
8 10 (11.76%) Project Management
8 10 (11.76%) Requirements Analysis
9 9 (10.59%) Business Intelligence
9 9 (10.59%) Change Management
9 9 (10.59%) Coaching
9 9 (10.59%) Integration Testing
9 9 (10.59%) User Acceptance Testing
10 6 (7.06%) ETL
11 5 (5.88%) Business Analysis
11 5 (5.88%) Content Management
Programming Languages
1 14 (16.47%) JavaScript
1 14 (16.47%) SQL
2 12 (14.12%) T-SQL
3 10 (11.76%) C#
3 10 (11.76%) VB.NET
4 7 (8.24%) Apex Code
5 2 (2.35%) VB
5 2 (2.35%) VBA
Qualifications
1 22 (25.88%) Degree
Quality Assurance & Compliance
1 3 (3.53%) QA
2 1 (1.18%) Data Quality
2 1 (1.18%) SLA
Systems Management
1 1 (1.18%) Jitterbit
Vendors
1 54 (63.53%) Salesforce.com
2 10 (11.76%) Salesforce Marketing Cloud
3 9 (10.59%) SAP
4 7 (8.24%) Pardot
5 6 (7.06%) Adobe
5 6 (7.06%) HubSpot
6 5 (5.88%) Tableau
7 4 (4.71%) Ektron
7 4 (4.71%) Google
7 4 (4.71%) Microsoft
7 4 (4.71%) Talend
8 3 (3.53%) Cognos
8 3 (3.53%) Informatica
8 3 (3.53%) Oracle
9 2 (2.35%) Ab Initio
9 2 (2.35%) IBM
10 1 (1.18%) Aprimo
10 1 (1.18%) Cisco
10 1 (1.18%) EMC
10 1 (1.18%) Mitel
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