The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketo over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Marketo, Inc.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Marketo
Rank 871 861 891
Rank change year-on-year
-10 +30
Permanent jobs citing Marketo 25 20 9
As % of all permanent IT jobs located in the UK 0.022% 0.019% 0.008%
As % of the Vendors category 0.047% 0.039% 0.016%
Number of salaries quoted 14 12 9
Average salary £36,250 £39,750 £45,000
Average salary % change year-on-year
-8.80% -11.66%
UK excluding London average salary £31,000 £39,750 £45,000
% change year-on-year
-22.01% -11.66%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
53471 51051 57271
As % of all permanent IT jobs located in the UK 47.47% 47.82% 48.76%
Number of salaries quoted 42395 41823 47917
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

Marketo
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketo within the UK as a proportion of the total demand within the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketo within the UK.

Marketo Salary Trend in the UK

Marketo
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketo over the 3 months to 17 September 2014 within the UK.

Marketo Salary Histogram in the UK

Marketo
Top 19 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketo within the UK over the 3 months to 17 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -27 25 £36,250 -8.80% 7
London -5 10 £40,000 -15.34% 2
South East +2 7 £30,000 -13.04% 2
Cambridge +1 5 £47,500 +19.49% 1
Cambridgeshire 0 5 £47,500 +19.49% 2
East of England -15 5 £47,500 +19.49% 2
Berkshire +10 3 £55,000 +33.33%
Hampshire - 3 £21,000 - 2
Basingstoke - 2 £21,000 - 1
South West - 2 - - 1
City of London +11 1 £40,000 -
Uxbridge +6 1 £32,500 -5.79%
Middlesex -1 1 £30,000 -13.04%
Bracknell -5 1 £55,000 -
Bristol - 1 - - 1
Bath - 1 - -
Somerset - 1 - -
Farnborough - 1 - - 1
Hammersmith - 1 £32,500 -

Marketo
Top 30 Related IT Skills

For the 6 months to 17 September 2014, IT jobs within the UK citing Marketo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketo.

1 37 (90.24%) Marketing
2 30 (73.17%) Eloqua
3 22 (53.66%) Salesforce.com
4 15 (36.59%) Email Marketing
5 13 (31.71%) CRM
6 10 (24.39%) HTML
7 8 (19.51%) Advertising
7 8 (19.51%) Neolane
7 8 (19.51%) Analytical Skills
8 7 (17.07%) Google
8 7 (17.07%) Degree
8 7 (17.07%) Digital Marketing
8 7 (17.07%) Social Media
8 7 (17.07%) ExactTarget
9 6 (14.63%) Java
9 6 (14.63%) Adobe
9 6 (14.63%) Project Management
9 6 (14.63%) Data Analysis
9 6 (14.63%) Copywriting
9 6 (14.63%) Analytics
10 5 (12.20%) Oracle
10 5 (12.20%) Finance
10 5 (12.20%) Content Management
10 5 (12.20%) Unica
10 5 (12.20%) Google Analytics
10 5 (12.20%) SaaS
10 5 (12.20%) Pardot
11 4 (9.76%) SQL
11 4 (9.76%) MySQL
11 4 (9.76%) CSS

Marketo
Top Related IT Skills by Category

For the 6 months to 17 September 2014, IT jobs within the UK citing Marketo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketo. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.88%) CMS
1 2 (4.88%) Sitecore CMS
2 1 (2.44%) Adobe CQ
Applications
1 4 (9.76%) MS Excel
2 3 (7.32%) MS Office
3 2 (4.88%) FastStats
4 1 (2.44%) MS Visio
4 1 (2.44%) MS PowerPoint
Business Applications
1 5 (12.20%) Google Analytics
2 2 (4.88%) SiteCatalyst
2 2 (4.88%) Dynamics CRM
Cloud Services
1 5 (12.20%) SaaS
2 3 (7.32%) Force.com
Database & Business Intelligence
1 4 (9.76%) MySQL
2 3 (7.32%) SQL Server
3 1 (2.44%) FileMaker
Development Applications
1 3 (7.32%) Subversion
2 2 (4.88%) Git (software)
General
1 37 (90.24%) Marketing
2 8 (19.51%) Advertising
3 5 (12.20%) Finance
4 2 (4.88%) Legal
4 2 (4.88%) Publishing
5 1 (2.44%) Retail
Job Titles
1 8 (19.51%) Marketing Manager
2 7 (17.07%) Developer
3 5 (12.20%) Marketing Executive
3 5 (12.20%) Automation Specialist
3 5 (12.20%) Email Specialist
4 4 (9.76%) Digital Marketing Executive
4 4 (9.76%) Campaign Manager
4 4 (9.76%) Salesforce.com Developer
5 3 (7.32%) Analyst
5 3 (7.32%) Database Analyst
6 2 (4.88%) Report Analyst
6 2 (4.88%) Web Developer
6 2 (4.88%) Project Manager
6 2 (4.88%) Marketing Director
7 1 (2.44%) Business Analyst
7 1 (2.44%) Programme Manager
7 1 (2.44%) PHP Developer
7 1 (2.44%) Administrator
7 1 (2.44%) Salesforce.com Administrator
7 1 (2.44%) MI Analyst
Libraries, Frameworks & Software Standards
1 10 (24.39%) HTML
2 4 (9.76%) CSS
2 4 (9.76%) Visualforce
3 3 (7.32%) jQuery
3 3 (7.32%) Mason
4 2 (4.88%) HTML5
4 2 (4.88%) CSS3
4 2 (4.88%) XML
4 2 (4.88%) Ajax
4 2 (4.88%) JSON
Miscellaneous
1 8 (19.51%) Analytical Skills
2 7 (17.07%) Social Media
3 6 (14.63%) Copywriting
4 3 (7.32%) Visualisation
5 2 (4.88%) Digital Media
5 2 (4.88%) Enterprise Software
6 1 (2.44%) User Experience
6 1 (2.44%) Foreign Exchange (FX)
6 1 (2.44%) Blog
Operating Systems
1 2 (4.88%) Android
Processes & Methodologies
1 15 (36.59%) Email Marketing
2 13 (31.71%) CRM
3 7 (17.07%) Digital Marketing
4 6 (14.63%) Data Analysis
4 6 (14.63%) Project Management
4 6 (14.63%) Analytics
5 5 (12.20%) Content Management
6 4 (9.76%) B2B
7 3 (7.32%) Benchmarking
7 3 (7.32%) SEO
7 3 (7.32%) Online Marketing
7 3 (7.32%) Social Media Marketing
8 2 (4.88%) Marketing Analytics
8 2 (4.88%) Android Development
8 2 (4.88%) Search Engine Marketing
8 2 (4.88%) Web Analytics
8 2 (4.88%) Pay per click
8 2 (4.88%) Telemarketing
8 2 (4.88%) Product Marketing
9 1 (2.44%) ISMS
Programming Languages
1 6 (14.63%) Java
2 4 (9.76%) SQL
2 4 (9.76%) Apex Code
3 2 (4.88%) Objective-C
3 2 (4.88%) JavaScript
4 1 (2.44%) PHP
4 1 (2.44%) PHP5
Qualifications
1 7 (17.07%) Degree
2 1 (2.44%) ISEB
Vendors
1 30 (73.17%) Eloqua
2 22 (53.66%) Salesforce.com
3 8 (19.51%) Neolane
4 7 (17.07%) Google
4 7 (17.07%) ExactTarget
5 6 (14.63%) Adobe
6 5 (12.20%) Pardot
6 5 (12.20%) Unica
6 5 (12.20%) Oracle
7 3 (7.32%) Pega
7 3 (7.32%) HubSpot
7 3 (7.32%) Chordiant
7 3 (7.32%) IBM
8 2 (4.88%) Facebook
8 2 (4.88%) Twitter
8 2 (4.88%) Sitecore
9 1 (2.44%) Tableau
9 1 (2.44%) SAP
9 1 (2.44%) Cognos
9 1 (2.44%) Siebel
Bristol
Computer Futures
Salary: £60000 per annum + competitive
Posted: 2 hours ago
Cambridgeshire
Mason Frank
Salary: £40000 - £44000 per annum
Posted: 23 hours ago
London
Mason Frank International
Salary: £55000 - £65000 per annum
Posted: 4 days ago
Farnborough, Hampshire
RecruitmentRevolution.com
Posted: 7 days ago
Cambridge, Cambridgeshire
ARM Ltd
Salary: Competitive depending on experience
Posted: 8 days ago