The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketo over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Marketo, Inc.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Marketo
Rank 868 854 896
Rank change year-on-year
-14 +42
Permanent jobs citing Marketo 34 30 5
As % of all permanent IT jobs located in the UK 0.030% 0.027% 0.004%
As % of the Vendors category 0.062% 0.057% 0.009%
Number of salaries quoted 16 29 5
Average salary £50,000 £55,000 £35,000
Average salary % change year-on-year
-9.09% +57.14%
90% offered a salary of more than £31,250 £34,900 £28,600
10% offered a salary of more than £55,000 £60,000 £55,000
UK excluding London average salary £38,000 £56,250 £26,000
% change year-on-year
-32.44% +116.34%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
54554 52184 54250
As % of all permanent IT jobs located in the UK 47.96% 47.67% 47.23%
Number of salaries quoted 44293 42267 45557
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £70,000 £68,000 £70,000
UK excluding London average salary £40,000 £40,500 £40,000
% change year-on-year
-1.23% +1.25%

Marketo
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketo within the UK as a proportion of the total demand within the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketo within the UK.

Marketo Salary Trend in the UK

Marketo
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketo over the 3 months to 27 November 2014 within the UK.

Marketo Salary Histogram in the UK

Marketo
Top 17 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketo within the UK over the 3 months to 27 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -36 25 £50,000 -9.09% 9
London +13 19 £50,000 - 1
South East -26 5 £38,000 -30.90% 4
Uxbridge - 3 £45,000 -
Hampshire - 2 - -
Chiswick - 2 £55,000 -
Farnborough - 2 - -
City of London - 2 £47,500 -
Cambridgeshire +2 1 - - 4
Berkshire -1 1 £26,000 -54.78%
Middlesex -3 1 £50,000 +44.92%
Cambridge -4 1 - - 4
Reading -5 1 £26,000 -56.66%
East of England -27 1 - - 4
Hammersmith - 1 £32,500 -
Oxford - 1 - - 3
Oxfordshire - 1 - - 3

Marketo
Top 30 Related IT Skills

For the 6 months to 27 November 2014, IT jobs within the UK citing Marketo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketo.

1 48 (94.12%) Marketing
2 32 (62.75%) Eloqua
3 31 (60.78%) Salesforce.com
4 21 (41.18%) CRM
4 21 (41.18%) Email Marketing
5 17 (33.33%) ExactTarget
6 16 (31.37%) Project Management
6 16 (31.37%) Finance
7 15 (29.41%) Digital Marketing
8 12 (23.53%) Pardot
9 11 (21.57%) HTML
9 11 (21.57%) B2B
10 10 (19.61%) Siebel
10 10 (19.61%) Data Modelling
10 10 (19.61%) Advertising
10 10 (19.61%) Agile Software Development
10 10 (19.61%) Use Case
11 9 (17.65%) Manufacturing
11 9 (17.65%) Waterfall
11 9 (17.65%) Social Media
11 9 (17.65%) Publishing
11 9 (17.65%) Validation
11 9 (17.65%) Scrum
11 9 (17.65%) Informatica
11 9 (17.65%) Mentoring
12 8 (15.69%) Analytics
12 8 (15.69%) Analytical Skills
12 8 (15.69%) SaaS
12 8 (15.69%) Google
12 8 (15.69%) Degree

Marketo
Top Related IT Skills by Category

For the 6 months to 27 November 2014, IT jobs within the UK citing Marketo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketo. Up to 20 skills are shown per category.

Application Platforms
1 6 (11.76%) CMS
2 3 (5.88%) WordPress
2 3 (5.88%) SharePoint
3 1 (1.96%) Facebook Platform
3 1 (1.96%) Adobe CQ
3 1 (1.96%) Drupal
Applications
1 5 (9.80%) MS Office
2 4 (7.84%) MS Excel
3 2 (3.92%) FastStats
Business Applications
1 4 (7.84%) SAP CRM
2 3 (5.88%) Google Analytics
3 2 (3.92%) Dynamics CRM
4 1 (1.96%) Dynamics NAV
Cloud Services
1 8 (15.69%) SaaS
2 5 (9.80%) Force.com
3 1 (1.96%) Cloud Computing
Communications & Networking
1 1 (1.96%) HTTPS
Database & Business Intelligence
1 6 (11.76%) MySQL
2 1 (1.96%) QlikView
Development Applications
1 6 (11.76%) Subversion
2 5 (9.80%) Git (software)
3 1 (1.96%) JIRA
General
1 48 (94.12%) Marketing
2 16 (31.37%) Finance
3 10 (19.61%) Advertising
4 9 (17.65%) Publishing
4 9 (17.65%) Manufacturing
5 3 (5.88%) Front Office
6 2 (3.92%) Legal
7 1 (1.96%) Retail
Job Titles
1 14 (27.45%) Marketing Manager
2 9 (17.65%) Salesforce.com Architect
2 9 (17.65%) Architect
2 9 (17.65%) Solutions Architect
3 7 (13.73%) Analyst
4 6 (11.76%) Developer
4 6 (11.76%) Marketing Executive
5 5 (9.80%) Email Specialist
5 5 (9.80%) Web Developer
5 5 (9.80%) Marketing Analyst
5 5 (9.80%) Automation Specialist
6 4 (7.84%) Digital Marketing Executive
6 4 (7.84%) Digital Marketing Manager
7 3 (5.88%) Business Analyst
7 3 (5.88%) Senior Developer
7 3 (5.88%) Senior Web Developer
8 2 (3.92%) Database Analyst
8 2 (3.92%) Project Manager
8 2 (3.92%) Systems Analyst
8 2 (3.92%) Business Manager
Libraries, Frameworks & Software Standards
1 11 (21.57%) HTML
2 6 (11.76%) CSS
3 5 (9.80%) XML
3 5 (9.80%) Ajax
3 5 (9.80%) JSON
3 5 (9.80%) jQuery
3 5 (9.80%) HTML5
4 4 (7.84%) CSS3
5 1 (1.96%) Mason
5 1 (1.96%) Visualforce
5 1 (1.96%) Flash
5 1 (1.96%) .NET
Miscellaneous
1 9 (17.65%) Social Media
2 8 (15.69%) Analytical Skills
3 5 (9.80%) Copywriting
4 3 (5.88%) Visualisation
5 2 (3.92%) Blog
6 1 (1.96%) iPhone
6 1 (1.96%) iPad
6 1 (1.96%) Digital Media
6 1 (1.96%) User Experience
Operating Systems
1 5 (9.80%) Android
2 1 (1.96%) Windows
2 1 (1.96%) Windows XP
Processes & Methodologies
1 21 (41.18%) CRM
1 21 (41.18%) Email Marketing
2 16 (31.37%) Project Management
3 15 (29.41%) Digital Marketing
4 11 (21.57%) B2B
5 10 (19.61%) Data Modelling
5 10 (19.61%) Agile Software Development
5 10 (19.61%) Use Case
6 9 (17.65%) Mentoring
6 9 (17.65%) Validation
6 9 (17.65%) Scrum
6 9 (17.65%) Waterfall
7 8 (15.69%) Analytics
8 7 (13.73%) Online Marketing
9 6 (11.76%) Web Development
9 6 (11.76%) Business Analysis
9 6 (11.76%) Pay per click
9 6 (11.76%) ERP
10 5 (9.80%) Content Management
10 5 (9.80%) Data Analysis
Programming Languages
1 5 (9.80%) Java
1 5 (9.80%) JavaScript
1 5 (9.80%) Objective-C
2 4 (7.84%) SQL
3 2 (3.92%) PHP
4 1 (1.96%) ActionScript
4 1 (1.96%) PHP5
4 1 (1.96%) Apex Code
Qualifications
1 8 (15.69%) Degree
Quality Assurance & Compliance
1 1 (1.96%) SLA
Vendors
1 32 (62.75%) Eloqua
2 31 (60.78%) Salesforce.com
3 17 (33.33%) ExactTarget
4 12 (23.53%) Pardot
5 10 (19.61%) Siebel
6 9 (17.65%) Informatica
7 8 (15.69%) Google
8 7 (13.73%) Neolane
9 6 (11.76%) HP
10 5 (9.80%) SAP
10 5 (9.80%) EPiServer
10 5 (9.80%) ClickTale
11 4 (7.84%) Facebook
11 4 (7.84%) Twitter
12 3 (5.88%) HubSpot
13 2 (3.92%) Unica
13 2 (3.92%) Actimize
13 2 (3.92%) Oracle
13 2 (3.92%) Microsoft
13 2 (3.92%) Adobe
East London
Truphone
Salary: Up to £60,000 per annum Excellent + bonus & benefits
Posted: Yesterday
Cambridge, Cambridgeshire
CPS Group UK
Salary: £28000.00 - £32000.00 per annum + Pension & Benefits
Posted: 2 days ago
Cambridge, Cambridgeshire
ARM
Salary: Competitive salary based on experience
Posted: 2 days ago
Oxford, Oxfordshire
Understanding Recruitment
Salary: £450.00 - £480.00 per day + Benefits
Posted: 3 days ago
Richmond, Surrey
Red Sofa London
Salary: £30000 - £40000 per annum + Pension, Holiday, Healthcare
Posted: 3 days ago
Cambridge, Cambridgeshire
ARM Ltd
Salary: Competitive
Posted: 9 days ago
Cambridge, Cambridgeshire
ARM Ltd
Salary: Competitive depending on experience
Posted: 9 days ago