The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketo over the 3 months to 26 June 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Marketo, Inc.

3 months to
26 Jun 2016
Same period 2015 Same period 2014
Marketo
Rank 889 935 987
Rank change year-on-year
+46 +52
Permanent jobs citing Marketo 35 41 16
As % of all permanent IT jobs located in the UK 0.036% 0.037% 0.013%
As % of the Vendors category 0.081% 0.079% 0.028%
Number of salaries quoted 26 35 14
Median salary £44,000 £50,000 £55,000
Median salary % change year-on-year
-12.00% -9.09%
90% offered a salary of more than £35,000 £34,500 £45,000
10% offered a salary of more than £87,500 £80,500 £80,500
UK excluding London median salary £44,000 £50,000 £70,000
% change year-on-year
-12.00% -28.57%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
42986 51787 56148
As % of all permanent IT jobs located in the UK 44.29% 46.73% 46.55%
Number of salaries quoted 35027 41812 45456
Median salary £47,500 £45,000 £45,000
Median salary % change year-on-year
+5.55% -
90% offered a salary of more than £28,000 £27,500 £27,500
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London median salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Marketo
Jobs Demand Trend

The demand trend of job ads citing Marketo as a proportion of all IT jobs with a match in the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketo within the UK.

Marketo Salary Trend in the UK

Marketo
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketo over the 3 months to 26 June 2016 within the UK.

Marketo Salary Histogram in the UK

Marketo
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketo within the UK over the 3 months to 26 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +37 35 £44,000 -12.00% 3
London +37 22 £43,750 -32.69% 3
South East +25 8 £49,000 -2.00%
Yorkshire - 4 £44,000 -
Leeds - 4 £44,000 -
West Yorkshire - 4 £44,000 -
Buckinghamshire - 3 - -
Milton Keynes - 3 - -
Berkshire +3 2 £60,500 +21.00%
Surrey - 2 - -
City of London +54 1 £56,000 -34.11%
Twickenham - 1 £65,000 -
Guildford - 1 - -
West Sussex - 1 £37,500 -
Manchester - 1 - -
North West - 1 - -

Marketo
Top 30 Related IT Skills

For the 6 months to 26 June 2016, IT jobs citing Marketo also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketo.

1 62 (78.48%) Marketing
2 51 (64.56%) Salesforce.com
3 47 (59.49%) CRM
4 41 (51.90%) Marketing Automation
5 29 (36.71%) HTML
6 25 (31.65%) Degree
7 24 (30.38%) CSS
8 23 (29.11%) Analytics
9 20 (25.32%) B2B
10 19 (24.05%) Digital Marketing
11 17 (21.52%) Eloqua
12 15 (18.99%) Finance
12 15 (18.99%) SQL
13 14 (17.72%) JavaScript
13 14 (17.72%) SaaS
14 13 (16.46%) SQL Server
14 13 (16.46%) Validation
14 13 (16.46%) SQL Server Integration Services
15 12 (15.19%) T-SQL
15 12 (15.19%) Salesforce Marketing Cloud
15 12 (15.19%) Analytical Skills
15 12 (15.19%) Global Marketing
16 11 (13.92%) HTML5
16 11 (13.92%) Project Management
17 10 (12.66%) GAP Analysis
17 10 (12.66%) VB.NET
17 10 (12.66%) .NET
17 10 (12.66%) C#
17 10 (12.66%) ASP.NET
17 10 (12.66%) Requirements Analysis

Marketo
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (11.39%) CMS
2 7 (8.86%) WordPress
3 3 (3.80%) Adobe Experience Manager
4 1 (1.27%) SAS
4 1 (1.27%) SharePoint
4 1 (1.27%) SugarCRM
Applications
1 8 (10.13%) MS Excel
2 3 (3.80%) Photoshop
2 3 (3.80%) Spreadsheet
2 3 (3.80%) SPSS
3 2 (2.53%) InDesign
Business Applications
1 17 (21.52%) Eloqua
2 7 (8.86%) Adobe Campaign
3 6 (7.59%) FastStats
3 6 (7.59%) Unica
4 3 (3.80%) FastStats PeopleStage
5 1 (1.27%) Oracle Financials
5 1 (1.27%) Salesforce.com CRM
Cloud Services
1 14 (17.72%) SaaS
2 7 (8.86%) FinancialForce.com
3 4 (5.06%) Force.com
4 3 (3.80%) Google Analytics
4 3 (3.80%) Silverpop
5 2 (2.53%) Adobe Creative Cloud
6 1 (1.27%) Boomi
6 1 (1.27%) Cloud Computing
6 1 (1.27%) SmartFocus
Database & Business Intelligence
1 13 (16.46%) SQL Server
1 13 (16.46%) SQL Server Integration Services
2 4 (5.06%) Big Data
3 3 (3.80%) Hadoop
3 3 (3.80%) Power BI
3 3 (3.80%) QlikView
4 2 (2.53%) BusinessObjects
4 2 (2.53%) Cognos Report Studio
4 2 (2.53%) Data Mining
4 2 (2.53%) OLAP
4 2 (2.53%) RDBMS
4 2 (2.53%) Relational Database
4 2 (2.53%) SQL Server Reporting Services
5 1 (1.27%) Data Warehouse
5 1 (1.27%) Mixpanel
5 1 (1.27%) Sisense
Development Applications
1 4 (5.06%) Talend Open Studio
General
1 62 (78.48%) Marketing
2 15 (18.99%) Finance
3 9 (11.39%) Billing
4 5 (6.33%) Publishing
5 4 (5.06%) Advertising
5 4 (5.06%) Retail
6 3 (3.80%) Telecoms
7 2 (2.53%) Legal
8 1 (1.27%) Brand Awareness
Job Titles
1 16 (20.25%) Consultant
1 16 (20.25%) Marketing Executive
2 13 (16.46%) CRM Consultant
3 12 (15.19%) Marketing Manager
4 11 (13.92%) Marketing Automation Executive
5 8 (10.13%) Analyst
6 4 (5.06%) Campaign Executive
6 4 (5.06%) Marketing Analyst
6 4 (5.06%) Marketing Specialist
6 4 (5.06%) Operations Analyst
7 3 (3.80%) Automation Specialist
7 3 (3.80%) Business Architect
7 3 (3.80%) Data Analyst
7 3 (3.80%) Enterprise Architect
7 3 (3.80%) Head of Architecture
7 3 (3.80%) Marketing Automation Specialist
7 3 (3.80%) Marketing Consultant
7 3 (3.80%) Salesforce.com Administrator
7 3 (3.80%) Technical Analyst
7 3 (3.80%) Technical Operations Analyst
Libraries, Frameworks & Software Standards
1 29 (36.71%) HTML
2 24 (30.38%) CSS
3 11 (13.92%) HTML5
4 10 (12.66%) .NET
4 10 (12.66%) ASP.NET
4 10 (12.66%) jQuery
5 6 (7.59%) Visualforce
6 4 (5.06%) COM
7 1 (1.27%) Mason
7 1 (1.27%) XHTML
Miscellaneous
1 12 (15.19%) Analytical Skills
2 9 (11.39%) Management Information System
3 6 (7.59%) Copywriting
3 6 (7.59%) Social Media
4 5 (6.33%) Data Integration
5 2 (2.53%) Blog
6 1 (1.27%) Computer Science
6 1 (1.27%) Enterprise Software
6 1 (1.27%) Fintech
6 1 (1.27%) NHS
6 1 (1.27%) RIA
6 1 (1.27%) Visualisation
Processes & Methodologies
1 47 (59.49%) CRM
2 41 (51.90%) Marketing Automation
3 23 (29.11%) Analytics
4 20 (25.32%) B2B
5 19 (24.05%) Digital Marketing
6 13 (16.46%) Validation
7 12 (15.19%) Global Marketing
8 11 (13.92%) Project Management
9 10 (12.66%) GAP Analysis
9 10 (12.66%) Performance Tuning
9 10 (12.66%) Requirements Analysis
10 9 (11.39%) Change Management
10 9 (11.39%) Coaching
10 9 (11.39%) Integration Testing
10 9 (11.39%) User Acceptance Testing
11 8 (10.13%) Email Marketing
12 7 (8.86%) Campaign Management
13 6 (7.59%) Business Intelligence
14 5 (6.33%) Content Management
14 5 (6.33%) ETL
Programming Languages
1 15 (18.99%) SQL
2 14 (17.72%) JavaScript
3 12 (15.19%) T-SQL
4 10 (12.66%) C#
4 10 (12.66%) VB.NET
5 6 (7.59%) Apex Code
6 3 (3.80%) VB
6 3 (3.80%) VBA
Qualifications
1 25 (31.65%) Degree
Quality Assurance & Compliance
1 4 (5.06%) QA
2 1 (1.27%) Data Quality
2 1 (1.27%) SLA
Systems Management
1 1 (1.27%) Jitterbit
Vendors
1 51 (64.56%) Salesforce.com
2 12 (15.19%) Salesforce Marketing Cloud
3 9 (11.39%) SAP
4 8 (10.13%) Microsoft
5 7 (8.86%) Adobe
6 5 (6.33%) HubSpot
6 5 (6.33%) Pardot
6 5 (6.33%) Tableau
7 4 (5.06%) Ektron
7 4 (5.06%) Oracle
7 4 (5.06%) Talend
8 3 (3.80%) Cognos
8 3 (3.80%) Google
8 3 (3.80%) IBM
8 3 (3.80%) Informatica
9 2 (2.53%) Ab Initio
10 1 (1.27%) Aprimo
10 1 (1.27%) Mitel
10 1 (1.27%) Red Hat
10 1 (1.27%) Sage