The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketo over the 3 months to 5 May 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Marketo, Inc.

Location
3 months to
5 May 2015
Same period 2014 Same period 2013
Marketo
Rank 871 903 870
Rank change year-on-year
+32 -33
Permanent jobs citing Marketo 33 17 10
As % of all permanent IT jobs located in the UK 0.030% 0.014% 0.009%
As % of the Vendors category 0.064% 0.030% 0.019%
Number of salaries quoted 22 15 9
Average salary £55,000 £55,000 £27,500
Average salary % change year-on-year
- +100.00%
90% offered a salary of more than £33,150 £46,000 £22,500
10% offered a salary of more than £84,750 £70,000 £40,500
UK excluding London average salary £55,000 £70,000 £25,000
% change year-on-year
-21.42% +180.00%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
51837 55949 53309
As % of all permanent IT jobs located in the UK 46.94% 46.65% 48.33%
Number of salaries quoted 41572 44985 43509
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Marketo
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketo within the UK as a proportion of the total demand within the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketo within the UK.

Marketo Salary Trend in the UK

Marketo
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketo over the 3 months to 5 May 2015 within the UK.

Marketo Salary Histogram in the UK

Marketo
Top 9 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketo within the UK over the 3 months to 5 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +52 26 £55,000 - 12
South East +25 14 £55,000 -21.42% 4
Berkshire +8 14 £55,000 +22.22% 4
London +21 12 £77,500 +47.61% 7
Maidenhead - 3 £24,500 - 1
Slough - 2 £55,000 -
City of London - 2 £85,000 - 3
Bracknell +5 1 - - 1
Windsor - 1 £55,000 -

Marketo
Top 30 Related IT Skills

For the 6 months to 5 May 2015, IT jobs within the UK citing Marketo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketo.

1 68 (89.47%) Marketing
2 59 (77.63%) Salesforce.com
3 48 (63.16%) CRM
4 44 (57.89%) Eloqua
5 33 (43.42%) Project Management
6 32 (42.11%) Finance
7 28 (36.84%) ExactTarget
8 27 (35.53%) Validation
8 27 (35.53%) Agile Software Development
9 26 (34.21%) Data Modelling
10 25 (32.89%) Use Case
11 24 (31.58%) Waterfall
11 24 (31.58%) Radian6
11 24 (31.58%) Boomi
11 24 (31.58%) Informatica
11 24 (31.58%) Siebel
11 24 (31.58%) Scrum
11 24 (31.58%) Manufacturing
12 22 (28.95%) B2B
13 19 (25.00%) SAP
14 18 (23.68%) SAP CRM
15 16 (21.05%) Force.com
15 16 (21.05%) Enterprise Software
16 11 (14.47%) Analytics
16 11 (14.47%) JavaScript
17 10 (13.16%) Degree
17 10 (13.16%) Analytical Skills
17 10 (13.16%) Social Media
18 9 (11.84%) Digital Marketing
18 9 (11.84%) Pardot

Marketo
Top Related IT Skills by Category

For the 6 months to 5 May 2015, IT jobs within the UK citing Marketo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketo. Up to 20 skills are shown per category.

Application Platforms
1 7 (9.21%) WordPress
2 6 (7.89%) Apache
2 6 (7.89%) CMS
3 5 (6.58%) Drupal
4 4 (5.26%) Node.js
5 2 (2.63%) SharePoint
5 2 (2.63%) Joomla!
6 1 (1.32%) WebLogic
6 1 (1.32%) WebSphere
6 1 (1.32%) OpenStack
6 1 (1.32%) Facebook Platform
Applications
1 2 (2.63%) MS Office
1 2 (2.63%) MS Excel
2 1 (1.32%) Acrobat
2 1 (1.32%) Adobe Illustrator
2 1 (1.32%) InDesign
2 1 (1.32%) Adobe After Effects
2 1 (1.32%) MS PowerPoint
2 1 (1.32%) FastStats
2 1 (1.32%) Photoshop
Business Applications
1 24 (31.58%) Radian6
2 18 (23.68%) SAP CRM
3 4 (5.26%) Magento
3 4 (5.26%) BigMachines
3 4 (5.26%) Oracle CRM
4 3 (3.95%) Adobe Campaign
4 3 (3.95%) Dynamics CRM
5 1 (1.32%) Unica
Cloud Services
1 24 (31.58%) Boomi
2 16 (21.05%) Force.com
3 8 (10.53%) SaaS
4 3 (3.95%) Google Analytics
5 2 (2.63%) Amazon AWS
6 1 (1.32%) Amazon EC2
6 1 (1.32%) CloudFront
6 1 (1.32%) Adobe Analytics
6 1 (1.32%) Rackspace Cloud
6 1 (1.32%) Google Cloud Platform
Communications & Networking
1 2 (2.63%) Intranet
1 2 (2.63%) Internet
2 1 (1.32%) HTTPS
Database & Business Intelligence
1 4 (5.26%) MySQL
2 1 (1.32%) RDBMS
2 1 (1.32%) Relational Database
Development Applications
1 2 (2.63%) Subversion
1 2 (2.63%) JIRA
1 2 (2.63%) Git (software)
General
1 68 (89.47%) Marketing
2 32 (42.11%) Finance
3 24 (31.58%) Manufacturing
4 7 (9.21%) Publishing
5 6 (7.89%) Advertising
6 4 (5.26%) Front Office
7 2 (2.63%) Electronics
7 2 (2.63%) Banking
8 1 (1.32%) Billing
8 1 (1.32%) German Language
Job Titles
1 26 (34.21%) Architect
2 25 (32.89%) Solutions Architect
2 25 (32.89%) Salesforce.com Architect
3 20 (26.32%) Marketing Manager
4 9 (11.84%) Developer
5 6 (7.89%) Analyst
6 4 (5.26%) Administrator
6 4 (5.26%) Marketing Analyst
6 4 (5.26%) Campaign Manager
6 4 (5.26%) Head of User Experience
6 4 (5.26%) Head of Development
6 4 (5.26%) Salesforce.com Developer
6 4 (5.26%) Web Developer
6 4 (5.26%) Campaign Marketing Manager
7 3 (3.95%) Digital Marketing Manager
7 3 (3.95%) Senior Developer
8 2 (2.63%) Business Analyst
8 2 (2.63%) Test Manager
8 2 (2.63%) Systems Analyst
8 2 (2.63%) Operations Manager
Libraries, Frameworks & Software Standards
1 8 (10.53%) HTML
1 8 (10.53%) CSS
2 6 (7.89%) .NET
3 4 (5.26%) jQuery
4 2 (2.63%) CakePHP
4 2 (2.63%) Visualforce
4 2 (2.63%) HTML5
4 2 (2.63%) CSS3
4 2 (2.63%) Web Services
5 1 (1.32%) XML
5 1 (1.32%) Flash
5 1 (1.32%) LAMP
5 1 (1.32%) Ajax
5 1 (1.32%) JSON
5 1 (1.32%) J2EE
5 1 (1.32%) ASP.NET
5 1 (1.32%) LESS
5 1 (1.32%) Mason
Miscellaneous
1 16 (21.05%) Enterprise Software
2 10 (13.16%) Social Media
2 10 (13.16%) Analytical Skills
3 4 (5.26%) Digital Media
3 4 (5.26%) Mobile App
4 3 (3.95%) Computer Science
5 2 (2.63%) Copywriting
5 2 (2.63%) Internet of Things
5 2 (2.63%) Management Information System
6 1 (1.32%) Tandem
6 1 (1.32%) Statistics
6 1 (1.32%) iPad
6 1 (1.32%) Blog
6 1 (1.32%) Social Network
6 1 (1.32%) RIA
6 1 (1.32%) iPhone
6 1 (1.32%) Visualisation
6 1 (1.32%) Open Source
6 1 (1.32%) Client/Server
Operating Systems
1 6 (7.89%) Linux
2 5 (6.58%) Android
Processes & Methodologies
1 48 (63.16%) CRM
2 33 (43.42%) Project Management
3 27 (35.53%) Validation
3 27 (35.53%) Agile Software Development
4 26 (34.21%) Data Modelling
5 25 (32.89%) Use Case
6 24 (31.58%) Waterfall
6 24 (31.58%) Scrum
7 22 (28.95%) B2B
8 11 (14.47%) Analytics
9 9 (11.84%) Digital Marketing
9 9 (11.84%) ERP
10 8 (10.53%) Email Marketing
10 8 (10.53%) Mentoring
11 7 (9.21%) Pay per click
12 6 (7.89%) User Acceptance Testing
12 6 (7.89%) Product Marketing
13 5 (6.58%) Product Management
13 5 (6.58%) SEO
13 5 (6.58%) Business Analysis
Programming Languages
1 11 (14.47%) JavaScript
2 8 (10.53%) PHP
3 7 (9.21%) Java
3 7 (9.21%) SQL
4 5 (6.58%) Apex Code
5 4 (5.26%) SOQL
5 4 (5.26%) SOSL
5 4 (5.26%) Python
6 1 (1.32%) Objective-C
6 1 (1.32%) PHP5
6 1 (1.32%) ActionScript
6 1 (1.32%) C#
6 1 (1.32%) PL/SQL
6 1 (1.32%) Apple Swift
Qualifications
1 10 (13.16%) Degree
2 4 (5.26%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 1 (1.32%) QA
System Software
1 1 (1.32%) VMware Infrastructure
1 1 (1.32%) XenServer
1 1 (1.32%) vSphere
Vendors
1 59 (77.63%) Salesforce.com
2 44 (57.89%) Eloqua
3 28 (36.84%) ExactTarget
4 24 (31.58%) Informatica
4 24 (31.58%) Siebel
5 19 (25.00%) SAP
6 9 (11.84%) Pardot
7 7 (9.21%) Oracle
8 6 (7.89%) HP
9 5 (6.58%) Adobe
9 5 (6.58%) Google
9 5 (6.58%) HubSpot
10 4 (5.26%) EPiServer
10 4 (5.26%) ClickTale
11 3 (3.95%) Twitter
12 2 (2.63%) Facebook
12 2 (2.63%) VMware
13 1 (1.32%) Actimize
13 1 (1.32%) Omniture
13 1 (1.32%) Rackspace
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