The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketo over the 3 months to 27 August 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Marketo, Inc.

3 months to
27 Aug 2016
Same period 2015 Same period 2014
Marketo
Rank 878 924 961
Rank change year-on-year
+46 +37
Permanent jobs citing Marketo 37 32 16
As % of all permanent IT jobs located in the UK 0.038% 0.029% 0.014%
As % of the Vendors category 0.087% 0.064% 0.029%
Number of salaries quoted 22 26 8
Median salary £44,000 £42,500 £43,750
Median salary % change year-on-year
+3.52% -2.85%
90% offered a salary of more than £29,100 £35,000 £21,000
10% offered a salary of more than £72,250 £50,000 £55,000
UK excluding London median salary £44,000 £37,500 £39,250
% change year-on-year
+17.33% -4.45%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
42295 50020 54744
As % of all permanent IT jobs located in the UK 43.92% 45.81% 46.95%
Number of salaries quoted 34355 40821 43318
Median salary £47,500 £45,000 £45,000
Median salary % change year-on-year
+5.55% -
90% offered a salary of more than £28,000 £27,500 £27,500
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London median salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Marketo
Jobs Demand Trend

The demand trend of job ads citing Marketo as a proportion of all IT jobs with a match in the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketo within the UK.

Marketo Salary Trend in the UK

Marketo
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketo over the 3 months to 27 August 2016 within the UK.

Marketo Salary Histogram in the UK

Marketo
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketo within the UK over the 3 months to 27 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +61 37 £44,000 +3.52% 3
London +48 22 £60,000 +26.31%
South East +5 7 £32,500 -13.33% 2
Yorkshire - 6 £44,000 -
Leeds - 6 £44,000 -
West Yorkshire - 6 £44,000 -
Berkshire +16 4 £32,500 -35.00% 2
Reading +9 4 £32,500 -35.00% 1
City of London - 3 - -
Abingdon - 2 - -
Oxfordshire - 2 - -
Gloucestershire - 1 £35,000 -
North West - 1 - - 1
South West - 1 £35,000 -
Cirencester - 1 £35,000 -
Manchester - 1 - -
Surrey - 1 - -

Marketo
Top 30 Related IT Skills

For the 6 months to 27 August 2016, IT jobs citing Marketo also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketo.

1 75 (84.27%) Marketing
2 59 (66.29%) Salesforce.com
3 57 (64.04%) CRM
4 55 (61.80%) Marketing Automation
5 28 (31.46%) Analytics
5 28 (31.46%) Eloqua
5 28 (31.46%) B2B
6 24 (26.97%) HTML
7 22 (24.72%) CSS
8 21 (23.60%) Degree
8 21 (23.60%) Digital Marketing
9 17 (19.10%) Finance
10 16 (17.98%) SaaS
11 13 (14.61%) Email Marketing
12 12 (13.48%) Pardot
12 12 (13.48%) Advertising
12 12 (13.48%) SQL
12 12 (13.48%) SQL Server
13 11 (12.36%) JavaScript
13 11 (12.36%) Publishing
13 11 (12.36%) Validation
13 11 (12.36%) Global Marketing
13 11 (12.36%) HTML5
13 11 (12.36%) Social Media
14 10 (11.24%) jQuery
14 10 (11.24%) Analytical Skills
14 10 (11.24%) FinancialForce.com
14 10 (11.24%) CMS
14 10 (11.24%) SQL Server Integration Services
14 10 (11.24%) Project Management

Marketo
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (11.24%) CMS
2 7 (7.87%) WordPress
3 2 (2.25%) Sitecore CMS
4 1 (1.12%) SAS
4 1 (1.12%) SugarCRM
Applications
1 5 (5.62%) MS Excel
2 4 (4.49%) MS Office
3 3 (3.37%) Photoshop
4 2 (2.25%) InDesign
5 1 (1.12%) Adobe Creative Suite
Business Applications
1 28 (31.46%) Eloqua
2 3 (3.37%) Adobe Campaign
3 2 (2.25%) Towers Watson Igloo
4 1 (1.12%) Dynamics CRM
4 1 (1.12%) FastStats
4 1 (1.12%) Oracle CRM
4 1 (1.12%) Salesforce.com CRM
4 1 (1.12%) Unica
Cloud Services
1 16 (17.98%) SaaS
2 10 (11.24%) FinancialForce.com
3 5 (5.62%) Force.com
3 5 (5.62%) Google Analytics
4 2 (2.25%) Adobe Creative Cloud
4 2 (2.25%) Cloud Computing
5 1 (1.12%) Boomi
5 1 (1.12%) IaaS
5 1 (1.12%) PaaS
Communications & Networking
1 2 (2.25%) HTTPS
1 2 (2.25%) Intranet
2 1 (1.12%) SMS
Database & Business Intelligence
1 12 (13.48%) SQL Server
2 10 (11.24%) SQL Server Integration Services
3 5 (5.62%) Data Mining
4 3 (3.37%) OLAP
4 3 (3.37%) Power BI
4 3 (3.37%) QlikView
5 2 (2.25%) Big Data
5 2 (2.25%) BusinessObjects
5 2 (2.25%) Cognos Report Studio
5 2 (2.25%) Data Warehouse
5 2 (2.25%) RDBMS
5 2 (2.25%) Relational Database
5 2 (2.25%) SQL Server Reporting Services
6 1 (1.12%) Hadoop
6 1 (1.12%) Mixpanel
6 1 (1.12%) Sisense
Development Applications
1 4 (4.49%) Talend Open Studio
2 2 (2.25%) JIRA
2 2 (2.25%) Visual Studio
General
1 75 (84.27%) Marketing
2 17 (19.10%) Finance
3 12 (13.48%) Advertising
4 11 (12.36%) Publishing
5 7 (7.87%) Billing
6 5 (5.62%) Telecoms
7 4 (4.49%) Banking
8 3 (3.37%) Legal
9 1 (1.12%) Brand Awareness
9 1 (1.12%) German Language
9 1 (1.12%) Investment Banking
9 1 (1.12%) Retail
Job Titles
1 18 (20.22%) Marketing Manager
2 14 (15.73%) Marketing Executive
3 12 (13.48%) Analyst
4 11 (12.36%) Marketing Automation Executive
5 10 (11.24%) Consultant
6 8 (8.99%) CRM Consultant
7 5 (5.62%) Marketing Specialist
7 5 (5.62%) Senior Analyst
8 4 (4.49%) Architect
8 4 (4.49%) Business Analyst
8 4 (4.49%) Marketing Automation Manager
8 4 (4.49%) Marketing Director
9 3 (3.37%) Account Director
9 3 (3.37%) Business Architect
9 3 (3.37%) CRM Manager
9 3 (3.37%) Data Analyst
9 3 (3.37%) Digital Director
9 3 (3.37%) Digital Marketing Manager
9 3 (3.37%) Enterprise Architect
9 3 (3.37%) Sales Manager
Libraries, Frameworks & Software Standards
1 24 (26.97%) HTML
2 22 (24.72%) CSS
3 11 (12.36%) HTML5
4 10 (11.24%) jQuery
5 9 (10.11%) .NET
5 9 (10.11%) ASP.NET
6 6 (6.74%) Visualforce
7 4 (4.49%) COM
8 3 (3.37%) REST
9 2 (2.25%) SAML
9 2 (2.25%) SOAP
9 2 (2.25%) Web Services
9 2 (2.25%) XML
10 1 (1.12%) CSS3
10 1 (1.12%) WSDL
10 1 (1.12%) XHTML
Miscellaneous
1 11 (12.36%) Social Media
2 10 (11.24%) Analytical Skills
3 9 (10.11%) Management Information System
4 6 (6.74%) Data Integration
5 4 (4.49%) Enterprise Software
6 3 (3.37%) Copywriting
7 2 (2.25%) Blog
7 2 (2.25%) Google Search Appliance
8 1 (1.12%) Computer Science
8 1 (1.12%) Fintech
8 1 (1.12%) NHS
8 1 (1.12%) Visualisation
Processes & Methodologies
1 57 (64.04%) CRM
2 55 (61.80%) Marketing Automation
3 28 (31.46%) Analytics
3 28 (31.46%) B2B
4 21 (23.60%) Digital Marketing
5 13 (14.61%) Email Marketing
6 11 (12.36%) Global Marketing
6 11 (12.36%) Validation
7 10 (11.24%) Business Intelligence
7 10 (11.24%) Project Management
8 9 (10.11%) Coaching
8 9 (10.11%) Integration Testing
8 9 (10.11%) Programme Management
9 8 (8.99%) GAP Analysis
10 7 (7.87%) Business Analysis
10 7 (7.87%) Change Management
10 7 (7.87%) Content Management
10 7 (7.87%) Logistics
10 7 (7.87%) Requirements Analysis
10 7 (7.87%) User Acceptance Testing
Programming Languages
1 12 (13.48%) SQL
2 11 (12.36%) JavaScript
3 9 (10.11%) C#
3 9 (10.11%) T-SQL
4 7 (7.87%) VB.NET
5 6 (6.74%) Apex Code
Qualifications
1 21 (23.60%) Degree
Quality Assurance & Compliance
1 3 (3.37%) QA
2 1 (1.12%) SLA
Systems Management
1 1 (1.12%) Jitterbit
Vendors
1 59 (66.29%) Salesforce.com
2 12 (13.48%) Pardot
3 8 (8.99%) Google
3 8 (8.99%) HubSpot
3 8 (8.99%) Salesforce Marketing Cloud
4 7 (7.87%) Adobe
4 7 (7.87%) SAP
5 5 (5.62%) Microsoft
5 5 (5.62%) Tableau
6 4 (4.49%) Ektron
6 4 (4.49%) Talend
7 3 (3.37%) Cognos
7 3 (3.37%) Informatica
7 3 (3.37%) Oracle
8 2 (2.25%) Ab Initio
8 2 (2.25%) Sitecore
8 2 (2.25%) Sophos
9 1 (1.12%) Alteryx
9 1 (1.12%) Aprimo
9 1 (1.12%) WorldPay
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