The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketo over the 3 months to 4 August 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Marketo, Inc.

Location
3 months to
4 Aug 2015
Same period 2014 Same period 2013
Marketo
Rank 865 893 878
Rank change year-on-year
+28 -15
Permanent jobs citing Marketo 32 12 13
As % of all permanent IT jobs located in the UK 0.029% 0.010% 0.012%
As % of the Vendors category 0.064% 0.022% 0.025%
Number of salaries quoted 25 9 6
Average salary £42,500 £55,000 £34,875
Average salary % change year-on-year
-22.72% +57.70%
90% offered a salary of more than £37,500 £21,000 £25,500
10% offered a salary of more than £50,000 £69,000 £73,750
UK excluding London average salary £42,500 £37,500 £27,500
% change year-on-year
+13.33% +36.36%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
50378 54442 51618
As % of all permanent IT jobs located in the UK 46.14% 46.74% 47.60%
Number of salaries quoted 40897 43594 42185
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London average salary £42,000 £40,000 £40,000
% change year-on-year
+5.00% -

Marketo
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketo within the UK as a proportion of the total demand within the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketo within the UK.

Marketo Salary Trend in the UK

Marketo
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketo over the 3 months to 4 August 2015 within the UK.

Marketo Salary Histogram in the UK

Marketo
Top 11 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketo within the UK over the 3 months to 4 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +38 31 £42,500 -22.72% 4
South East +31 19 £42,500 -8.10% 3
London +35 12 £46,250 -28.84% 1
Berkshire +12 9 £50,000 -9.09%
Middlesex - 9 £37,500 -
Reading - 5 £50,000 -
Bracknell +17 1 £46,000 -16.36%
Aylesbury - 1 £25,000 - 1
Buckinghamshire - 1 £25,000 - 3
Paddington - 1 £50,000 -
Wimbledon - 1 £32,500 -

Marketo
Top 30 Related IT Skills

For the 6 months to 4 August 2015, IT jobs within the UK citing Marketo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketo.

1 52 (80.00%) Marketing
2 40 (61.54%) Salesforce.com
3 25 (38.46%) CRM
4 24 (36.92%) B2B
5 23 (35.38%) Eloqua
6 18 (27.69%) JavaScript
7 17 (26.15%) HTML
8 15 (23.08%) CSS
8 15 (23.08%) Finance
9 12 (18.46%) Project Management
10 11 (16.92%) Agile Software Development
10 11 (16.92%) PHP
11 10 (15.38%) C#
11 10 (15.38%) .NET
11 10 (15.38%) SAP
11 10 (15.38%) Social Media
12 9 (13.85%) Web Development
12 9 (13.85%) Responsive Web Design
12 9 (13.85%) ASP.NET
12 9 (13.85%) Validation
12 9 (13.85%) Web Design
13 8 (12.31%) Degree
13 8 (12.31%) Scrum
13 8 (12.31%) Informatica
13 8 (12.31%) Force.com
13 8 (12.31%) ExactTarget
13 8 (12.31%) Digital Marketing
14 7 (10.77%) Use Case
14 7 (10.77%) Waterfall
14 7 (10.77%) Radian6

Marketo
Top Related IT Skills by Category

For the 6 months to 4 August 2015, IT jobs within the UK citing Marketo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketo. Up to 20 skills are shown per category.

Application Platforms
1 2 (3.08%) Apache
1 2 (3.08%) SugarCRM
1 2 (3.08%) Joomla!
2 1 (1.54%) SharePoint
Applications
1 3 (4.62%) MS PowerPoint
2 2 (3.08%) MS Excel
3 1 (1.54%) MS Office
Business Applications
1 7 (10.77%) SAP CRM
1 7 (10.77%) Radian6
2 2 (3.08%) Dynamics CRM
2 2 (3.08%) Adobe Campaign
Cloud Services
1 8 (12.31%) Force.com
2 7 (10.77%) Boomi
3 6 (9.23%) SaaS
4 1 (1.54%) Google Analytics
Communications & Networking
1 2 (3.08%) Intranet
1 2 (3.08%) Internet
Database & Business Intelligence
1 2 (3.08%) MySQL
Development Applications
1 2 (3.08%) JIRA
2 1 (1.54%) Selenium
2 1 (1.54%) WebDriver
2 1 (1.54%) Cucumber
2 1 (1.54%) SoapUI
2 1 (1.54%) JMeter
General
1 52 (80.00%) Marketing
2 15 (23.08%) Finance
3 7 (10.77%) Manufacturing
4 2 (3.08%) Billing
5 1 (1.54%) German Language
5 1 (1.54%) Advertising
5 1 (1.54%) Banking
5 1 (1.54%) Retail
Job Titles
1 20 (30.77%) Marketing Manager
2 16 (24.62%) Developer
3 12 (18.46%) Architect
4 11 (16.92%) Solutions Architect
4 11 (16.92%) Web Developer
5 8 (12.31%) Salesforce.com Architect
6 5 (7.69%) Campaign Manager
6 5 (7.69%) Senior Manager
7 4 (6.15%) Campaign Marketing Manager
7 4 (6.15%) Salesforce.com Developer
8 2 (3.08%) Consultant
8 2 (3.08%) Marketing Web Developer
8 2 (3.08%) Senior Developer
8 2 (3.08%) Technical Consultant
8 2 (3.08%) Technical Leader
8 2 (3.08%) Operations Manager
9 1 (1.54%) Data Analyst
9 1 (1.54%) Senior Technical Consultant
9 1 (1.54%) QA Tester
9 1 (1.54%) Enterprise Architect
Libraries, Frameworks & Software Standards
1 17 (26.15%) HTML
2 15 (23.08%) CSS
3 10 (15.38%) .NET
4 9 (13.85%) ASP.NET
5 3 (4.62%) Web Services
6 2 (3.08%) CakePHP
6 2 (3.08%) jQuery
6 2 (3.08%) Mason
6 2 (3.08%) Visualforce
Miscellaneous
1 10 (15.38%) Social Media
2 7 (10.77%) Enterprise Software
3 5 (7.69%) Analytical Skills
4 4 (6.15%) Digital Media
4 4 (6.15%) Data Integration
4 4 (6.15%) Computer Science
4 4 (6.15%) Copywriting
5 2 (3.08%) Management Information System
6 1 (1.54%) Social Network
6 1 (1.54%) RIA
6 1 (1.54%) Video on Demand
Operating Systems
1 2 (3.08%) Linux
Processes & Methodologies
1 25 (38.46%) CRM
2 24 (36.92%) B2B
3 12 (18.46%) Project Management
4 11 (16.92%) Agile Software Development
5 9 (13.85%) Web Development
5 9 (13.85%) Validation
5 9 (13.85%) Web Design
5 9 (13.85%) Responsive Web Design
6 8 (12.31%) Scrum
6 8 (12.31%) Digital Marketing
7 7 (10.77%) Use Case
7 7 (10.77%) Data Modelling
7 7 (10.77%) Waterfall
8 6 (9.23%) Analytics
8 6 (9.23%) SEO
9 5 (7.69%) E-Commerce
9 5 (7.69%) Business Intelligence
9 5 (7.69%) Email Marketing
9 5 (7.69%) Pay per click
9 5 (7.69%) User Acceptance Testing
Programming Languages
1 18 (27.69%) JavaScript
2 11 (16.92%) PHP
3 10 (15.38%) C#
4 7 (10.77%) SQL
5 6 (9.23%) Java
6 5 (7.69%) Apex Code
7 4 (6.15%) SOQL
7 4 (6.15%) SOSL
8 1 (1.54%) C++
8 1 (1.54%) VB.NET
8 1 (1.54%) Ruby
8 1 (1.54%) Groovy
Qualifications
1 8 (12.31%) Degree
Quality Assurance & Compliance
1 2 (3.08%) QA
Vendors
1 40 (61.54%) Salesforce.com
2 23 (35.38%) Eloqua
3 10 (15.38%) SAP
4 8 (12.31%) Informatica
4 8 (12.31%) ExactTarget
5 7 (10.77%) HubSpot
5 7 (10.77%) Siebel
6 5 (7.69%) Oracle
7 4 (6.15%) Pardot
8 2 (3.08%) Twitter
8 2 (3.08%) Adobe
9 1 (1.54%) HP
9 1 (1.54%) Microsoft
9 1 (1.54%) Google
9 1 (1.54%) Facebook
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