The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketo over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Marketo, Inc.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Marketo
Rank 920 900 923
Rank change year-on-year
-20 +23
Permanent jobs citing Marketo 31 41 26
As % of all permanent IT jobs located in the UK 0.031% 0.039% 0.025%
As % of the Vendors category 0.067% 0.082% 0.053%
Number of salaries quoted 27 17 25
Average salary £40,000 £45,000 £55,000
Average salary % change year-on-year
-11.11% -18.18%
90% offered a salary of more than £25,600 £29,000 £37,500
10% offered a salary of more than £47,000 £55,000 £60,000
UK excluding London average salary £40,000 £35,000 £60,000
% change year-on-year
+14.28% -41.66%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
46445 49887 48743
As % of all permanent IT jobs located in the UK 45.76% 47.71% 47.30%
Number of salaries quoted 38063 40967 38602
Average salary £45,500 £45,000 £45,000
Average salary % change year-on-year
+1.11% -
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Marketo
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketo within the UK as a proportion of the total demand within the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketo within the UK.

Marketo Salary Trend in the UK

Marketo
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketo over the 3 months to 5 February 2016 within the UK.

Marketo Salary Histogram in the UK

Marketo
Top 12 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketo within the UK over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +13 30 £40,000 -11.11% 4
London +6 15 £42,500 -19.04% 3
South East +3 14 £40,000 +35.59%
Berkshire +9 8 £40,000 +14.28%
Maidenhead - 7 £40,000 -
Buckinghamshire - 3 £23,500 -
City of London +57 2 £52,500 +10.52%
Oxfordshire -6 2 £30,000 -
Oxford -15 2 £30,000 -
North West +6 1 - -
Manchester - 1 - -
Hampshire - 1 - -

Marketo
Top 30 Related IT Skills

For the 6 months to 5 February 2016, IT jobs within the UK citing Marketo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketo.

1 39 (78.00%) Marketing
2 28 (56.00%) Salesforce.com
3 16 (32.00%) Marketing Automation
4 15 (30.00%) Adobe Campaign
4 15 (30.00%) Digital Marketing
4 15 (30.00%) SaaS
5 14 (28.00%) Finance
6 13 (26.00%) MS Excel
6 13 (26.00%) ExactTarget
7 12 (24.00%) CRM
7 12 (24.00%) Microsoft
8 11 (22.00%) B2B
8 11 (22.00%) HTML
8 11 (22.00%) Project Management
8 11 (22.00%) Eloqua
9 10 (20.00%) Analytics
9 10 (20.00%) Analytical Skills
9 10 (20.00%) Degree
9 10 (20.00%) JIRA
10 9 (18.00%) Workflow
11 8 (16.00%) Adobe
11 8 (16.00%) Email Marketing
12 7 (14.00%) SmartFocus
12 7 (14.00%) JavaScript
13 6 (12.00%) SQL
13 6 (12.00%) COM
13 6 (12.00%) Agile Software Development
13 6 (12.00%) Unica
13 6 (12.00%) Quantitative Analysis
13 6 (12.00%) Time Management

Marketo
Top Related IT Skills by Category

For the 6 months to 5 February 2016, IT jobs within the UK citing Marketo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketo. Up to 20 skills are shown per category.

Application Platforms
1 5 (10.00%) Adobe Experience Manager
Applications
1 13 (26.00%) MS Excel
2 6 (12.00%) Spreadsheet
3 3 (6.00%) MS Office
3 3 (6.00%) MS PowerPoint
3 3 (6.00%) SPSS
4 1 (2.00%) Adobe Illustrator
4 1 (2.00%) MS Visio
4 1 (2.00%) Photoshop
Business Applications
1 15 (30.00%) Adobe Campaign
2 11 (22.00%) Eloqua
3 6 (12.00%) Unica
4 5 (10.00%) FastStats
5 3 (6.00%) FastStats PeopleStage
Cloud Services
1 15 (30.00%) SaaS
2 7 (14.00%) SmartFocus
3 4 (8.00%) Silverpop
4 3 (6.00%) Cloud Computing
4 3 (6.00%) Force.com
Communications & Networking
1 1 (2.00%) MVNO
1 1 (2.00%) Wi-Fi
Database & Business Intelligence
1 4 (8.00%) SQL Server
2 3 (6.00%) Big Data
2 3 (6.00%) Data Warehouse
2 3 (6.00%) RDBMS
2 3 (6.00%) Relational Database
2 3 (6.00%) SQL Server Integration Services
Development Applications
1 10 (20.00%) JIRA
2 2 (4.00%) Cucumber
2 2 (4.00%) JMeter
2 2 (4.00%) Selenium
2 2 (4.00%) SoapUI
2 2 (4.00%) WebDriver
3 1 (2.00%) Jasmine
3 1 (2.00%) Moq
3 1 (2.00%) MSTest
3 1 (2.00%) NUnit
3 1 (2.00%) Protractor
General
1 39 (78.00%) Marketing
2 14 (28.00%) Finance
3 3 (6.00%) German Language
4 2 (4.00%) Publishing
5 1 (2.00%) Financial Institution
5 1 (2.00%) French Language
5 1 (2.00%) Retail
5 1 (2.00%) Telecoms
Job Titles
1 14 (28.00%) Marketing Manager
2 11 (22.00%) Administrator
3 8 (16.00%) Analyst
3 8 (16.00%) Salesforce.com Administrator
4 7 (14.00%) Email Marketing Manager
4 7 (14.00%) Marketing Analyst
5 6 (12.00%) Operations Analyst
5 6 (12.00%) Technical Analyst
5 6 (12.00%) Technical Operations Analyst
6 3 (6.00%) Applications Support
6 3 (6.00%) Architect
6 3 (6.00%) Campaign Executive
6 3 (6.00%) Developer
6 3 (6.00%) Marketing Specialist
6 3 (6.00%) Salesforce.com Architect
6 3 (6.00%) Senior Developer
7 2 (4.00%) Campaign Specialist
7 2 (4.00%) QA Automation Tester
7 2 (4.00%) Senior JavaScript Developer
7 2 (4.00%) Senior SQL Developer
Libraries, Frameworks & Software Standards
1 11 (22.00%) HTML
2 6 (12.00%) COM
3 5 (10.00%) CSS
4 3 (6.00%) Visualforce
4 3 (6.00%) Web Services
4 3 (6.00%) XML
5 2 (4.00%) Mason
6 1 (2.00%) .NET
6 1 (2.00%) .NET Framework
6 1 (2.00%) AngularJS
6 1 (2.00%) ATL
6 1 (2.00%) Entity Framework
6 1 (2.00%) HTML5
6 1 (2.00%) Middleware
6 1 (2.00%) RESTful
6 1 (2.00%) Sass
6 1 (2.00%) Twitter Bootstrap
Miscellaneous
1 10 (20.00%) Analytical Skills
2 3 (6.00%) Copywriting
2 3 (6.00%) Semantic Web
3 2 (4.00%) Social Media
3 2 (4.00%) Video on Demand
4 1 (2.00%) BYOD
4 1 (2.00%) Computer Science
4 1 (2.00%) N-Tier
4 1 (2.00%) RIA
Processes & Methodologies
1 16 (32.00%) Marketing Automation
2 15 (30.00%) Digital Marketing
3 12 (24.00%) CRM
4 11 (22.00%) B2B
4 11 (22.00%) Project Management
5 10 (20.00%) Analytics
6 9 (18.00%) Workflow
7 8 (16.00%) Email Marketing
8 6 (12.00%) Agile Software Development
8 6 (12.00%) Quantitative Analysis
8 6 (12.00%) Time Management
9 5 (10.00%) ETL
10 4 (8.00%) Campaign Management
11 3 (6.00%) Asset Management
11 3 (6.00%) Data Migration
11 3 (6.00%) Migration
11 3 (6.00%) Performance Testing
11 3 (6.00%) SDLC
12 2 (4.00%) Data Mapping
12 2 (4.00%) User Acceptance Testing
Programming Languages
1 7 (14.00%) JavaScript
2 6 (12.00%) SQL
3 3 (6.00%) Apex Code
3 3 (6.00%) Bash Shell
3 3 (6.00%) VB
3 3 (6.00%) VBA
4 2 (4.00%) Groovy
4 2 (4.00%) Ruby
5 1 (2.00%) C#
5 1 (2.00%) Java
5 1 (2.00%) Scala
5 1 (2.00%) TypeScript
Qualifications
1 10 (20.00%) Degree
2 1 (2.00%) ISEB
Quality Assurance & Compliance
1 5 (10.00%) QA
Vendors
1 28 (56.00%) Salesforce.com
2 13 (26.00%) ExactTarget
3 12 (24.00%) Microsoft
4 8 (16.00%) Adobe
5 3 (6.00%) Ab Initio
5 3 (6.00%) Aprimo
5 3 (6.00%) IBM
6 2 (4.00%) Pardot
6 2 (4.00%) Tableau
7 1 (2.00%) Facebook
7 1 (2.00%) Google
7 1 (2.00%) HP
7 1 (2.00%) HubSpot
7 1 (2.00%) NetSuite
7 1 (2.00%) Oracle
7 1 (2.00%) Teradata
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