The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketo over the 3 months to 31 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Marketo, Inc.

Location
3 months to
31 Mar 2015
Same period 2014 Same period 2013
Marketo
Rank 580 572 547
Rank change year-on-year
-8 -25
Contract jobs citing Marketo 9 16 3
As % of all contract IT jobs located in the UK 0.016% 0.030% 0.006%
As % of the Vendors category 0.036% 0.066% 0.014%
Number of daily rates quoted 6 8 3
Average daily rate
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of your Daily Rate
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£375 £305 £313
Average daily rate % change year-on-year
+22.95% -2.40%
UK excluding London average daily rate - £305 £313
% change year-on-year
- -2.40%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
24903 24255 21715
As % of all contract IT jobs located in the UK 45.32% 45.52% 46.69%
Number of daily rates quoted 14217 13367 11566
Average daily rate £400 £400 £393
Average daily rate % change year-on-year
- +1.91%
90% offered a daily rate of more than £230 £220 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1069 1060 1196
Average hourly rate £17.50 £17.50 £18.75
Average hourly rate % change year-on-year
- -6.66%
90% offered a hourly rate of more than £11.50 £11.00 £10.43
10% offered a hourly rate of more than £42.50 £42.50 £37.80
UK excluding London average hourly rate £17.00 £17.50 £18.00
% change year-on-year
-2.85% -2.77%

Marketo
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketo within the UK as a proportion of the total demand within the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketo within the UK.

Marketo Daily Rate Trend in the UK

Marketo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketo within the UK over the 3 months to 31 March 2015.

Marketo Daily Rate Histogram in the UK

Marketo
Top 18 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketo within the UK over the 3 months to 31 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -13 9 £375 +22.95% 13
London +6 8 £375 +33.33% 9
City of London +15 3 £375 +33.33% 4
South East -30 1 - - 2
Bracknell - 1 - -
Berkshire - 1 - - 2
Cambridgeshire - - - -
Lancashire - - - -
Surrey - - - -
Cambridge - - - -
Chorley - - - -
Maidenhead - - - -
Slough - - - -
West Midlands - - - -
North West - - - - 1
East of England - - - -
Wimbledon - - - -
Birmingham - - - -

Marketo
Top 30 Related IT Skills

For the 6 months to 31 March 2015, IT contractor jobs within the UK citing Marketo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketo.

1 19 (86.36%) Marketing
2 12 (54.55%) Salesforce.com
3 6 (27.27%) Project Management
4 5 (22.73%) Migration
4 5 (22.73%) QA
5 4 (18.18%) User Acceptance Testing
5 4 (18.18%) Content Management
5 4 (18.18%) Omniture
5 4 (18.18%) JIRA
5 4 (18.18%) Microsoft
5 4 (18.18%) Adobe
5 4 (18.18%) HP
5 4 (18.18%) HTML
5 4 (18.18%) MS Excel
5 4 (18.18%) Data Warehouse
5 4 (18.18%) SEO
5 4 (18.18%) Eloqua
6 3 (13.64%) SLA
6 3 (13.64%) MS Visio
6 3 (13.64%) B2B
6 3 (13.64%) Aprimo
6 3 (13.64%) Creative Marketing
6 3 (13.64%) Computer Science
6 3 (13.64%) FastStats
6 3 (13.64%) Search Engine Marketing
6 3 (13.64%) Drupal
6 3 (13.64%) Digital Marketing
6 3 (13.64%) Degree
7 2 (9.09%) Data Migration
7 2 (9.09%) Data Cleansing

Marketo
Top Related IT Skills by Category

For the 6 months to 31 March 2015, IT contractor jobs within the UK citing Marketo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketo. Up to 20 skills are shown per category.

Application Platforms
1 3 (13.64%) Drupal
2 1 (4.55%) CMS
Applications
1 4 (18.18%) MS Excel
2 3 (13.64%) MS Visio
2 3 (13.64%) FastStats
3 1 (4.55%) MS Office
Cloud Services
1 1 (4.55%) MailChimp
Database & Business Intelligence
1 4 (18.18%) Data Warehouse
Development Applications
1 4 (18.18%) JIRA
2 1 (4.55%) Git (software)
General
1 19 (86.36%) Marketing
2 2 (9.09%) Finance
2 2 (9.09%) Publishing
3 1 (4.55%) Telecoms
Job Titles
1 7 (31.82%) Analyst
2 5 (22.73%) Data Analyst
3 4 (18.18%) Test Manager
3 4 (18.18%) Marketing Analyst
3 4 (18.18%) Marketing Data Analyst
4 3 (13.64%) Automation Specialist
4 3 (13.64%) Developer
5 2 (9.09%) Project Manager
5 2 (9.09%) Tester
5 2 (9.09%) CRM Consultant
5 2 (9.09%) Marketing Manager
5 2 (9.09%) QA Manager
5 2 (9.09%) Test Analyst
5 2 (9.09%) Web Developer
5 2 (9.09%) Consultant
5 2 (9.09%) Marketing Project Manager
6 1 (4.55%) Drupal Developer
6 1 (4.55%) CRM Technical Consultant
6 1 (4.55%) Technical Consultant
6 1 (4.55%) Lead Developer
Libraries, Frameworks & Software Standards
1 4 (18.18%) HTML
Miscellaneous
1 3 (13.64%) Computer Science
2 2 (9.09%) Management Information System
3 1 (4.55%) Analytical Skills
Processes & Methodologies
1 6 (27.27%) Project Management
2 5 (22.73%) Migration
3 4 (18.18%) SEO
3 4 (18.18%) Content Management
3 4 (18.18%) User Acceptance Testing
4 3 (13.64%) Creative Marketing
4 3 (13.64%) B2B
4 3 (13.64%) Search Engine Marketing
4 3 (13.64%) Digital Marketing
5 2 (9.09%) CRM
5 2 (9.09%) Data Management
5 2 (9.09%) Data Migration
5 2 (9.09%) Data Cleansing
5 2 (9.09%) Customer Engagement
5 2 (9.09%) Test Strategy
5 2 (9.09%) Software Delivery
6 1 (4.55%) Database Marketing
6 1 (4.55%) Telemarketing
6 1 (4.55%) Business Development
6 1 (4.55%) B2C
Qualifications
1 3 (13.64%) Degree
Quality Assurance & Compliance
1 5 (22.73%) QA
2 3 (13.64%) SLA
Vendors
1 12 (54.55%) Salesforce.com
2 4 (18.18%) Omniture
2 4 (18.18%) Eloqua
2 4 (18.18%) Microsoft
2 4 (18.18%) Adobe
2 4 (18.18%) HP
3 3 (13.64%) Aprimo
4 2 (9.09%) ExactTarget
4 2 (9.09%) HubSpot
5 1 (4.55%) Pardot
5 1 (4.55%) Google
5 1 (4.55%) Apple