The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketo over the 3 months to 30 September 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Marketo, Inc.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Marketo
Rank 640 651 628
Rank change year-on-year
+11 -23
Contract jobs citing Marketo 12 22 13
As % of all contract IT jobs located in the UK 0.023% 0.038% 0.022%
As % of the Vendors category 0.050% 0.088% 0.049%
Number of daily rates quoted 9 18 7
Median daily rate £220 £258 £450
Median daily rate % change year-on-year
-14.72% -42.66%
90% offered a daily rate of more than £199 £202 £180
10% offered a daily rate of more than £310 £306 £512
UK excluding London median daily rate £248 £258 £175
% change year-on-year
-4.06% +47.42%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
23899 25033 26358
As % of all contract IT jobs located in the UK 44.84% 43.25% 45.22%
Number of daily rates quoted 14616 14790 14912
Median daily rate £413 £400 £388
Median daily rate % change year-on-year
+3.12% +3.22%
90% offered a daily rate of more than £250 £238 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 869 1084 1204
Median hourly rate £18.00 £18.00 £18.50
Median hourly rate % change year-on-year
- -2.70%
90% offered a hourly rate of more than £11.00 £11.49 £11.00
10% offered a hourly rate of more than £45.00 £42.46 £42.00
UK excluding London median hourly rate £18.00 £18.00 £18.00

Marketo
Jobs Demand Trend

The demand trend of contract jobs citing Marketo as a proportion of all IT contracts with a match in the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketo within the UK.

Marketo Daily Rate Trend in the UK

Marketo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketo within the UK over the 3 months to 30 September 2016.

Marketo Daily Rate Histogram in the UK

Marketo
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketo within the UK over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 12 £220 -14.72% 2
London +21 10 £220 +3.52% 1
Reading +11 2 £248 -1.00%
South East 0 2 £248 -4.06%
Berkshire -2 2 £248 -1.00%

Marketo
Top 30 Related IT Skills

For the 6 months to 30 September 2016, IT contractor jobs citing Marketo also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketo.

1 35 (89.74%) Marketing
2 31 (79.49%) Salesforce.com
3 22 (56.41%) Marketing Automation
4 15 (38.46%) CRM
5 14 (35.90%) B2B
5 14 (35.90%) Degree
5 14 (35.90%) Eloqua
5 14 (35.90%) Digital Marketing
6 11 (28.21%) SaaS
6 11 (28.21%) Social Media
6 11 (28.21%) Pay per click
6 11 (28.21%) SEO
7 9 (23.08%) Project Planning
7 9 (23.08%) Online Marketing
7 9 (23.08%) German Language
7 9 (23.08%) Email Marketing
7 9 (23.08%) Digital Media
7 9 (23.08%) Brand Awareness
7 9 (23.08%) Data Acquisition
7 9 (23.08%) Integrated Marketing
8 8 (20.51%) MS Excel
9 7 (17.95%) Adobe
9 7 (17.95%) Aprimo
9 7 (17.95%) Dynamics CRM
10 6 (15.38%) Adobe Campaign
11 5 (12.82%) Salesforce Marketing Cloud
11 5 (12.82%) Analytics
11 5 (12.82%) Finance
11 5 (12.82%) MS Office
12 4 (10.26%) Oracle

Marketo
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.13%) Adobe Experience Manager
2 1 (2.56%) CMS
2 1 (2.56%) SharePoint
2 1 (2.56%) WordPress
Applications
1 8 (20.51%) MS Excel
2 5 (12.82%) MS Office
3 2 (5.13%) MS PowerPoint
4 1 (2.56%) Adobe Illustrator
4 1 (2.56%) InDesign
4 1 (2.56%) Photoshop
Business Applications
1 14 (35.90%) Eloqua
2 7 (17.95%) Dynamics CRM
3 6 (15.38%) Adobe Campaign
4 2 (5.13%) Radian6
4 2 (5.13%) Salesforce.com CRM
4 2 (5.13%) SDL Web 8
Cloud Services
1 11 (28.21%) SaaS
2 3 (7.69%) Google Analytics
3 2 (5.13%) Force.com
3 2 (5.13%) Responsys
4 1 (2.56%) MailChimp
Database & Business Intelligence
1 3 (7.69%) Oracle Reports
2 2 (5.13%) Relational Database
3 1 (2.56%) MySQL
3 1 (2.56%) Oracle ODI
Development Applications
1 1 (2.56%) Oracle Forms
General
1 35 (89.74%) Marketing
2 9 (23.08%) Brand Awareness
2 9 (23.08%) German Language
3 5 (12.82%) Finance
4 1 (2.56%) Banking
4 1 (2.56%) Law
4 1 (2.56%) Telecoms
Job Titles
1 11 (28.21%) Analyst
2 8 (20.51%) Marketing Manager
3 7 (17.95%) Business Analyst
4 5 (12.82%) Automation Specialist
4 5 (12.82%) Marketing Analyst
4 5 (12.82%) Marketing Automation Specialist
4 5 (12.82%) Marketing Specialist
5 3 (7.69%) Automation Analyst
5 3 (7.69%) Consultant
5 3 (7.69%) Developer
5 3 (7.69%) Junior
6 2 (5.13%) Architect
6 2 (5.13%) CRM Analyst
6 2 (5.13%) CRM Business Analyst
6 2 (5.13%) Digital Marketing Manager
6 2 (5.13%) Marketing Automation Executive
6 2 (5.13%) Marketing Business Analyst
6 2 (5.13%) Marketing Executive
6 2 (5.13%) Marketing Officer
6 2 (5.13%) Salesforce.com Analyst
Libraries, Frameworks & Software Standards
1 2 (5.13%) CSS
1 2 (5.13%) HTML
2 1 (2.56%) CSS3
2 1 (2.56%) HTML5
2 1 (2.56%) Web Services
Miscellaneous
1 11 (28.21%) Social Media
2 9 (23.08%) Digital Media
3 4 (10.26%) Analytical Skills
4 2 (5.13%) Mathematics
4 2 (5.13%) Statistics
5 1 (2.56%) User Experience
Operating Systems
1 1 (2.56%) Mac OS X
Processes & Methodologies
1 22 (56.41%) Marketing Automation
2 15 (38.46%) CRM
3 14 (35.90%) B2B
3 14 (35.90%) Digital Marketing
4 11 (28.21%) Pay per click
4 11 (28.21%) SEO
5 9 (23.08%) Data Acquisition
5 9 (23.08%) Email Marketing
5 9 (23.08%) Integrated Marketing
5 9 (23.08%) Online Marketing
5 9 (23.08%) Project Planning
6 5 (12.82%) Analytics
7 4 (10.26%) Campaign Management
7 4 (10.26%) Data Management
7 4 (10.26%) Project Management
8 3 (7.69%) Data Analysis
8 3 (7.69%) Database Marketing
8 3 (7.69%) Mentoring
8 3 (7.69%) Project Governance
9 2 (5.13%) Data Reconciliation
Programming Languages
1 2 (5.13%) JavaScript
2 1 (2.56%) Apex Code
2 1 (2.56%) PHP
2 1 (2.56%) SQL
Qualifications
1 14 (35.90%) Degree
Quality Assurance & Compliance
1 3 (7.69%) Data Quality
Vendors
1 31 (79.49%) Salesforce.com
2 7 (17.95%) Adobe
2 7 (17.95%) Aprimo
3 5 (12.82%) Salesforce Marketing Cloud
4 4 (10.26%) NetSuite
4 4 (10.26%) Oracle
4 4 (10.26%) Pardot
5 3 (7.69%) Google
6 2 (5.13%) Sitecore
6 2 (5.13%) Tableau
7 1 (2.56%) HubSpot
7 1 (2.56%) Microsoft