The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketo over the 3 months to 16 January 2017 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Marketo, Inc.

3 months to
16 Jan 2017
Same period 2016 Same period 2015
Marketo
UK
Rank 589 603 587
Rank change year-on-year
+14 -16
Contract jobs citing Marketo 3 22 12
As % of all contract IT jobs located in the UK 0.007% 0.044% 0.024%
As % of the Vendors category 0.015% 0.10% 0.052%
Number of daily rates quoted 3 11 10
Median daily rate £525 £250 £475
Median daily rate % change year-on-year
+110.00% -47.36%
90% offered a daily rate of more than £455 £190 £195
10% offered a daily rate of more than £585 £500 £500
UK excluding London median daily rate £438 £190 £475
% change year-on-year
+130.26% -60.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
20361 21578 23065
As % of all contract IT jobs located in the UK 45.51% 43.26% 45.48%
Number of daily rates quoted 12457 12656 13574
Median daily rate £425 £400 £388
Median daily rate % change year-on-year
+6.25% +3.22%
90% offered a daily rate of more than £250 £225 £225
10% offered a daily rate of more than £575 £550 £550
UK excluding London median daily rate £395 £375 £370
% change year-on-year
+5.33% +1.35%
Number of hourly rates quoted 761 864 1026
Median hourly rate £19.11 £22.50 £17.25
Median hourly rate % change year-on-year
-15.08% +30.43%
90% offered a hourly rate of more than £11.00 £11.46 £11.00
10% offered a hourly rate of more than £50.00 £52.50 £37.50
UK excluding London median hourly rate £18.00 £22.50 £16.75
% change year-on-year
-20.00% +34.32%

Marketo
Jobs Demand Trend

The demand trend of contract jobs citing Marketo as a proportion of all IT contracts with a match in the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketo within the UK.

Marketo Daily Rate Trend in the UK

Marketo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketo within the UK over the 3 months to 16 January 2017.

Marketo Daily Rate Histogram in the UK

Marketo
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketo within the UK over the 3 months to 16 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 3 £525 +110.00% 10
London -12 2 £563 -2.17% 8
South East +5 1 £438 +130.26% 1
Berkshire -7 1 £438 +130.26% 1
Slough - 1 £438 -

Marketo
Top 30 Related IT Skills

For the 6 months to 16 January 2017, IT contractor jobs citing Marketo also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketo.

1 15 (100.00%) Marketing
2 10 (66.67%) Salesforce.com
3 8 (53.33%) CRM
4 6 (40.00%) Eloqua
5 5 (33.33%) Analytics
5 5 (33.33%) Digital Marketing
5 5 (33.33%) Campaign Management
5 5 (33.33%) Marketing Automation
5 5 (33.33%) MS Excel
5 5 (33.33%) Dynamics CRM
6 4 (26.67%) Data Management
6 4 (26.67%) Adobe
6 4 (26.67%) Adobe Campaign
6 4 (26.67%) Salesforce Marketing Cloud
6 4 (26.67%) Degree
7 3 (20.00%) Google Analytics
7 3 (20.00%) Force.com
7 3 (20.00%) Social Media
7 3 (20.00%) Analytical Skills
7 3 (20.00%) JavaScript
7 3 (20.00%) Oracle Reports
7 3 (20.00%) Oracle
7 3 (20.00%) Finance
7 3 (20.00%) Data Analysis
7 3 (20.00%) B2B
7 3 (20.00%) SEO
7 3 (20.00%) Google
7 3 (20.00%) Pay per click
7 3 (20.00%) Database Marketing
8 2 (13.33%) Aprimo

Marketo
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (13.33%) Adobe Experience Manager
Applications
1 5 (33.33%) MS Excel
2 1 (6.67%) MS Office
2 1 (6.67%) MS PowerPoint
Business Applications
1 6 (40.00%) Eloqua
2 5 (33.33%) Dynamics CRM
3 4 (26.67%) Adobe Campaign
4 2 (13.33%) Radian6
4 2 (13.33%) Salesforce.com CRM
4 2 (13.33%) SDL Web 8
Cloud Services
1 3 (20.00%) Force.com
1 3 (20.00%) Google Analytics
2 2 (13.33%) Responsys
3 1 (6.67%) CallidusCloud
3 1 (6.67%) SaaS
Database & Business Intelligence
1 3 (20.00%) Oracle Reports
2 2 (13.33%) Data Mining
2 2 (13.33%) Relational Database
3 1 (6.67%) Data Warehouse
3 1 (6.67%) Enterprise Data Warehouse
3 1 (6.67%) MS Access
3 1 (6.67%) Power BI
3 1 (6.67%) SQL Server
3 1 (6.67%) SQL Server 2012
3 1 (6.67%) SQL Server Analysis Services
3 1 (6.67%) SQL Server Integration Services
3 1 (6.67%) SQL Server Reporting Services
Development Applications
1 1 (6.67%) Eclipse
1 1 (6.67%) Oracle Forms
1 1 (6.67%) Team Foundation Server
General
1 15 (100.00%) Marketing
2 3 (20.00%) Finance
3 1 (6.67%) Banking
3 1 (6.67%) Brand Awareness
3 1 (6.67%) German Language
3 1 (6.67%) Telecoms
Job Titles
1 5 (33.33%) Analyst
2 3 (20.00%) Automation Analyst
2 3 (20.00%) Marketing Analyst
2 3 (20.00%) Marketing Manager
3 2 (13.33%) Automation Specialist
3 2 (13.33%) Campaign Executive
3 2 (13.33%) Data Analyst
3 2 (13.33%) Digital Marketing Manager
3 2 (13.33%) Marketing Automation Specialist
3 2 (13.33%) Marketing Specialist
4 1 (6.67%) Architect
4 1 (6.67%) Consultant
4 1 (6.67%) Data Migration Analyst
4 1 (6.67%) Data Warehouse Analyst
4 1 (6.67%) Operations Analyst
4 1 (6.67%) Salesforce Architect
4 1 (6.67%) Software Analyst
4 1 (6.67%) Solutions Architect
4 1 (6.67%) Systems Engineer
4 1 (6.67%) Technical Leader
Libraries, Frameworks & Software Standards
1 2 (13.33%) JSON
1 2 (13.33%) Visualforce
1 2 (13.33%) Web Services
1 2 (13.33%) XML
2 1 (6.67%) CSS
2 1 (6.67%) HTML
2 1 (6.67%) Velocity
Miscellaneous
1 3 (20.00%) Analytical Skills
1 3 (20.00%) Social Media
2 2 (13.33%) Mathematics
2 2 (13.33%) Statistics
3 1 (6.67%) Computer Science
3 1 (6.67%) Data Extraction
3 1 (6.67%) Data Integration
3 1 (6.67%) Digital Media
3 1 (6.67%) Management Information System
Processes & Methodologies
1 8 (53.33%) CRM
2 5 (33.33%) Analytics
2 5 (33.33%) Campaign Management
2 5 (33.33%) Digital Marketing
2 5 (33.33%) Marketing Automation
3 4 (26.67%) Data Management
4 3 (20.00%) B2B
4 3 (20.00%) Data Analysis
4 3 (20.00%) Database Marketing
4 3 (20.00%) Pay per click
4 3 (20.00%) SEO
5 2 (13.33%) Configure, Price, Quote (CPQ)
5 2 (13.33%) Continuous Improvement
5 2 (13.33%) Creative Problem-Solving
5 2 (13.33%) Data Entry
5 2 (13.33%) Data Reconciliation
5 2 (13.33%) Marketing Management
5 2 (13.33%) Marketing Strategy
5 2 (13.33%) Root Cause Analysis
5 2 (13.33%) SDLC
Programming Languages
1 3 (20.00%) JavaScript
2 2 (13.33%) Apex Code
2 2 (13.33%) SQL
Qualifications
1 4 (26.67%) Degree
2 1 (6.67%) PMI Certification
2 1 (6.67%) PMP
Quality Assurance & Compliance
1 1 (6.67%) QA
Vendors
1 10 (66.67%) Salesforce.com
2 4 (26.67%) Adobe
2 4 (26.67%) Salesforce Marketing Cloud
3 3 (20.00%) Google
3 3 (20.00%) Oracle
4 2 (13.33%) Aprimo
4 2 (13.33%) Apttus
4 2 (13.33%) Conga
4 2 (13.33%) Sitecore
4 2 (13.33%) Tableau
5 1 (6.67%) Callidus
5 1 (6.67%) Informatica
5 1 (6.67%) Microsoft
5 1 (6.67%) NetSuite