The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketo over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Marketo, Inc.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Marketo
Rank 597 603 582
Rank change year-on-year
+6 -21
Contract jobs citing Marketo 29 9 6
As % of all contract IT jobs located in the UK 0.056% 0.017% 0.012%
As % of the Vendors category 0.13% 0.038% 0.027%
Number of daily rates quoted 16 6 4
Average daily rate £255 £500 £315
Average daily rate % change year-on-year
-49.00% +58.73%
90% offered a daily rate of more than £190 £475 £230
10% offered a daily rate of more than £425 £500 £332
UK excluding London average daily rate £250 £488 £310
% change year-on-year
-48.71% +57.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
22062 23715 22622
As % of all contract IT jobs located in the UK 42.89% 45.79% 45.50%
Number of daily rates quoted 13130 13749 12420
Average daily rate £400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £235 £225 £220
10% offered a daily rate of more than £560 £550 £550
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 866 1006 988
Average hourly rate £22.00 £17.50 £17.32
Average hourly rate % change year-on-year
+25.71% +1.03%
90% offered a hourly rate of more than £11.02 £11.50 £11.00
10% offered a hourly rate of more than £55.00 £40.00 £40.00
UK excluding London average hourly rate £21.50 £17.50 £16.50
% change year-on-year
+22.85% +6.06%

Marketo
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketo within the UK as a proportion of the total demand within the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketo within the UK.

Marketo Daily Rate Trend in the UK

Marketo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketo within the UK over the 3 months to 10 February 2016.

Marketo Daily Rate Histogram in the UK

Marketo
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketo within the UK over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +17 29 £255 -49.00% 4
South East +32 20 £250 -48.71%
Berkshire +25 18 £250 -
Reading - 14 £255 -
London +12 9 £400 -20.00% 3
Maidenhead - 4 £190 -
City of London +36 2 £300 -
Liphook - 1 £350 -
Hampshire - 1 £350 -
Thames Valley - 1 - -

Marketo
Top 30 Related IT Skills

For the 6 months to 10 February 2016, IT contractor jobs within the UK citing Marketo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketo.

1 39 (100.00%) Marketing
2 31 (79.49%) Marketing Automation
3 26 (66.67%) Eloqua
4 19 (48.72%) Aprimo
5 15 (38.46%) B2B
5 15 (38.46%) Project Management
6 13 (33.33%) Salesforce.com
7 11 (28.21%) CRM
7 11 (28.21%) Salesforce Marketing Cloud
8 7 (17.95%) Digital Marketing
9 6 (15.38%) Data Management
10 5 (12.82%) Analytics
11 4 (10.26%) Adobe Campaign
11 4 (10.26%) SDLC
11 4 (10.26%) SaaS
11 4 (10.26%) SmartFocus
11 4 (10.26%) Data Migration
11 4 (10.26%) Cloud Computing
11 4 (10.26%) Email Marketing
11 4 (10.26%) Force.com
11 4 (10.26%) Google Analytics
11 4 (10.26%) Google
11 4 (10.26%) Migration
11 4 (10.26%) Microsoft
12 3 (7.69%) Business Intelligence
12 3 (7.69%) HTML
12 3 (7.69%) CMS
12 3 (7.69%) MS Excel
12 3 (7.69%) Pardot
13 2 (5.13%) Facebook

Marketo
Top Related IT Skills by Category

For the 6 months to 10 February 2016, IT contractor jobs within the UK citing Marketo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketo. Up to 20 skills are shown per category.

Application Platforms
1 3 (7.69%) CMS
2 2 (5.13%) Drupal
Applications
1 3 (7.69%) MS Excel
2 1 (2.56%) Adobe Creative Suite
2 1 (2.56%) MS Office
2 1 (2.56%) Photoshop
Business Applications
1 26 (66.67%) Eloqua
2 4 (10.26%) Adobe Campaign
3 1 (2.56%) Dynamics CRM
3 1 (2.56%) Unica
Cloud Services
1 4 (10.26%) Cloud Computing
1 4 (10.26%) Force.com
1 4 (10.26%) Google Analytics
1 4 (10.26%) SaaS
1 4 (10.26%) SmartFocus
2 2 (5.13%) AdWords
3 1 (2.56%) Silverpop
Communications & Networking
1 1 (2.56%) Internet
Database & Business Intelligence
1 1 (2.56%) Big Data
General
1 39 (100.00%) Marketing
2 2 (5.13%) Advertising
2 2 (5.13%) Banking
2 2 (5.13%) Publishing
3 1 (2.56%) Legal
Job Titles
1 22 (56.41%) Automation Specialist
2 20 (51.28%) Marketing Automation Specialist
2 20 (51.28%) Marketing Specialist
3 5 (12.82%) Campaign Manager
4 4 (10.26%) Architect
4 4 (10.26%) Email Campaign Manager
4 4 (10.26%) Salesforce.com Architect
4 4 (10.26%) Technical Architect
5 2 (5.13%) Analyst
5 2 (5.13%) CRM Analyst
5 2 (5.13%) Developer
5 2 (5.13%) Digital Executive
5 2 (5.13%) Digital Marketing Executive
5 2 (5.13%) Marketing Executive
5 2 (5.13%) PPC Executive
6 1 (2.56%) Business Analyst
6 1 (2.56%) Consultant
6 1 (2.56%) Marketing Consultant
6 1 (2.56%) Marketing Web Developer
6 1 (2.56%) Web Developer
Libraries, Frameworks & Software Standards
1 3 (7.69%) HTML
2 2 (5.13%) CSS
3 1 (2.56%) CSS3
3 1 (2.56%) HTML5
3 1 (2.56%) jQuery
3 1 (2.56%) Web Services
3 1 (2.56%) XML
Miscellaneous
1 2 (5.13%) Analytical Skills
Processes & Methodologies
1 31 (79.49%) Marketing Automation
2 15 (38.46%) B2B
2 15 (38.46%) Project Management
3 11 (28.21%) CRM
4 7 (17.95%) Digital Marketing
5 6 (15.38%) Data Management
6 5 (12.82%) Analytics
7 4 (10.26%) Data Migration
7 4 (10.26%) Email Marketing
7 4 (10.26%) Migration
7 4 (10.26%) SDLC
8 3 (7.69%) Business Intelligence
9 2 (5.13%) Campaign Management
9 2 (5.13%) Pay per click
9 2 (5.13%) Web Analytics
10 1 (2.56%) Asset Management
10 1 (2.56%) Campaign Analysis
10 1 (2.56%) Front End Development
10 1 (2.56%) Telemarketing
10 1 (2.56%) Web Development
Programming Languages
1 2 (5.13%) SQL
2 1 (2.56%) JavaScript
Quality Assurance & Compliance
1 1 (2.56%) QA
Vendors
1 19 (48.72%) Aprimo
2 13 (33.33%) Salesforce.com
3 11 (28.21%) Salesforce Marketing Cloud
4 4 (10.26%) Google
4 4 (10.26%) Microsoft
5 3 (7.69%) Pardot
6 2 (5.13%) Facebook
7 1 (2.56%) Adobe
7 1 (2.56%) Informatica
7 1 (2.56%) Sage