The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketo over the 3 months to 24 May 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Marketo, Inc.

3 months to
24 May 2016
Same period 2015 Same period 2014
Marketo
Rank 630 613 600
Rank change year-on-year
-17 -13
Contract jobs citing Marketo 21 11 11
As % of all contract IT jobs located in the UK 0.039% 0.020% 0.021%
As % of the Vendors category 0.088% 0.045% 0.046%
Number of daily rates quoted 18 8 3
Median daily rate £298 £375 £300
Median daily rate % change year-on-year
-20.66% +25.00%
90% offered a daily rate of more than £135 £227 £280
10% offered a daily rate of more than £439 £462 £404
UK excluding London median daily rate £273 £220 £300
% change year-on-year
+23.86% -26.66%
Number of hourly rates quoted 0 1 0
Median hourly rate - £18.00 -
UK excluding London median hourly rate - £18.00 -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
23882 24271 23846
As % of all contract IT jobs located in the UK 44.60% 44.83% 44.51%
Number of daily rates quoted 14714 13999 13524
Median daily rate £405 £400 £388
Median daily rate % change year-on-year
+1.25% +3.22%
90% offered a daily rate of more than £255 £225 £220
10% offered a daily rate of more than £563 £550 £550
UK excluding London median daily rate £383 £370 £350
% change year-on-year
+3.37% +5.71%
Number of hourly rates quoted 793 1112 1055
Median hourly rate £20.00 £18.14 £18.00
Median hourly rate % change year-on-year
+10.25% +0.77%
90% offered a hourly rate of more than £10.97 £11.00 £11.00
10% offered a hourly rate of more than £43.00 £40.15 £37.80
UK excluding London median hourly rate £20.25 £18.00 £17.56
% change year-on-year
+12.50% +2.53%

Marketo
Jobs Demand Trend

The demand trend of contract jobs citing Marketo as a proportion of all IT contracts with a match in the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketo within the UK.

Marketo Daily Rate Trend in the UK

Marketo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketo within the UK over the 3 months to 24 May 2016.

Marketo Daily Rate Histogram in the UK

Marketo
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketo within the UK over the 3 months to 24 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 20 £298 -20.66% 5
South East +6 15 £195 -11.36% 2
Berkshire +6 15 £195 -11.36% 1
Reading - 9 £180 -
London -13 5 £298 -27.87% 3
Slough +9 3 £350 +59.09%

Marketo
Top 30 Related IT Skills

For the 6 months to 24 May 2016, IT contractor jobs citing Marketo also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketo.

1 46 (92.00%) Marketing
2 32 (64.00%) Marketing Automation
3 28 (56.00%) Salesforce.com
4 21 (42.00%) Eloqua
5 16 (32.00%) B2B
5 16 (32.00%) Digital Marketing
6 14 (28.00%) Aprimo
6 14 (28.00%) SaaS
7 13 (26.00%) Email Marketing
7 13 (26.00%) CRM
8 11 (22.00%) Pay per click
9 10 (20.00%) Degree
10 9 (18.00%) Project Planning
10 9 (18.00%) German Language
10 9 (18.00%) Project Management
10 9 (18.00%) SEO
10 9 (18.00%) Online Marketing
10 9 (18.00%) Digital Media
10 9 (18.00%) Social Media
10 9 (18.00%) Data Acquisition
10 9 (18.00%) Salesforce Marketing Cloud
10 9 (18.00%) Brand Awareness
11 8 (16.00%) Data Management
12 5 (10.00%) MS Office
13 4 (8.00%) SmartFocus
13 4 (8.00%) Adobe Campaign
13 4 (8.00%) CSS
13 4 (8.00%) HTML
13 4 (8.00%) Photoshop
13 4 (8.00%) Business Intelligence

Marketo
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.00%) SharePoint
1 3 (6.00%) WordPress
2 2 (4.00%) CMS
2 2 (4.00%) Drupal
Applications
1 5 (10.00%) MS Office
2 4 (8.00%) Photoshop
3 3 (6.00%) Adobe Illustrator
3 3 (6.00%) InDesign
3 3 (6.00%) MS Excel
4 1 (2.00%) Adobe Creative Suite
4 1 (2.00%) MS PowerPoint
Business Applications
1 21 (42.00%) Eloqua
2 4 (8.00%) Adobe Campaign
3 1 (2.00%) Dynamics CRM
3 1 (2.00%) Radian6
3 1 (2.00%) Unica
Cloud Services
1 14 (28.00%) SaaS
2 4 (8.00%) SmartFocus
3 3 (6.00%) Cloud Computing
3 3 (6.00%) Force.com
3 3 (6.00%) Google Analytics
3 3 (6.00%) MailChimp
4 2 (4.00%) AdWords
Communications & Networking
1 1 (2.00%) Internet
Database & Business Intelligence
1 3 (6.00%) MySQL
General
1 46 (92.00%) Marketing
2 9 (18.00%) Brand Awareness
2 9 (18.00%) German Language
3 3 (6.00%) Finance
4 2 (4.00%) Advertising
4 2 (4.00%) Banking
4 2 (4.00%) Publishing
Job Titles
1 16 (32.00%) Automation Specialist
2 14 (28.00%) Marketing Automation Specialist
2 14 (28.00%) Marketing Specialist
3 7 (14.00%) Analyst
3 7 (14.00%) Business Analyst
4 5 (10.00%) Campaign Manager
5 4 (8.00%) Architect
5 4 (8.00%) Developer
5 4 (8.00%) Email Campaign Manager
5 4 (8.00%) Salesforce.com Architect
6 3 (6.00%) Consultant
6 3 (6.00%) Front End Developer (Client-Side Developer)
6 3 (6.00%) Marketing Officer
6 3 (6.00%) Technical Architect
7 2 (4.00%) CRM Analyst
7 2 (4.00%) Digital Marketing Executive
7 2 (4.00%) Marketing Assistant
7 2 (4.00%) PPC Executive
7 2 (4.00%) UI Developer
7 2 (4.00%) UX Developer
Libraries, Frameworks & Software Standards
1 4 (8.00%) CSS
1 4 (8.00%) HTML
2 3 (6.00%) CSS3
2 3 (6.00%) HTML5
3 1 (2.00%) Web Services
3 1 (2.00%) XML
Miscellaneous
1 9 (18.00%) Digital Media
1 9 (18.00%) Social Media
2 3 (6.00%) User Experience
3 2 (4.00%) Analytical Skills
Operating Systems
1 3 (6.00%) Mac OS X
Processes & Methodologies
1 32 (64.00%) Marketing Automation
2 16 (32.00%) B2B
2 16 (32.00%) Digital Marketing
3 13 (26.00%) CRM
3 13 (26.00%) Email Marketing
4 11 (22.00%) Pay per click
5 9 (18.00%) Data Acquisition
5 9 (18.00%) Online Marketing
5 9 (18.00%) Project Management
5 9 (18.00%) Project Planning
5 9 (18.00%) SEO
6 8 (16.00%) Data Management
7 4 (8.00%) Business Intelligence
8 3 (6.00%) Analytics
8 3 (6.00%) Data Migration
8 3 (6.00%) Mentoring
8 3 (6.00%) Migration
8 3 (6.00%) Project Governance
8 3 (6.00%) SDLC
8 3 (6.00%) Wireframes
Programming Languages
1 3 (6.00%) JavaScript
1 3 (6.00%) PHP
2 2 (4.00%) SQL
Qualifications
1 10 (20.00%) Degree
Quality Assurance & Compliance
1 3 (6.00%) Data Quality
2 1 (2.00%) QA
Vendors
1 28 (56.00%) Salesforce.com
2 14 (28.00%) Aprimo
3 9 (18.00%) Salesforce Marketing Cloud
4 4 (8.00%) Adobe
4 4 (8.00%) NetSuite
5 3 (6.00%) Google
5 3 (6.00%) Microsoft
5 3 (6.00%) Pardot
6 2 (4.00%) Facebook