The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketo over the 3 months to 22 February 2017 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Marketo, Inc.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Marketo
UK
Rank 586 599 607
Rank change year-on-year
+13 +8
Contract jobs citing Marketo 8 30 9
As % of all contract IT jobs located in the UK 0.018% 0.058% 0.017%
As % of the Vendors category 0.040% 0.13% 0.038%
Number of daily rates quoted 7 16 7
Median daily rate £475 £255 £500
Median daily rate % change year-on-year
+86.27% -49.00%
UK excluding London median daily rate £450 £250 £488
% change year-on-year
+80.00% -48.71%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
20200 22429 23591
As % of all contract IT jobs located in the UK 44.54% 43.13% 45.70%
Number of daily rates quoted 12524 13422 13583
Median daily rate £425 £400 £400
Median daily rate % change year-on-year
+6.25% -
90% offered a daily rate of more than £250 £238 £225
10% offered a daily rate of more than £575 £550 £550
UK excluding London median daily rate £395 £378 £375
% change year-on-year
+4.63% +0.66%
Number of hourly rates quoted 762 838 962
Median hourly rate £19.00 £21.34 £17.50
Median hourly rate % change year-on-year
-10.96% +21.94%
90% offered a hourly rate of more than £10.78 £11.15 £11.50
10% offered a hourly rate of more than £47.00 £55.00 £42.50
UK excluding London median hourly rate £17.50 £21.50 £17.50
% change year-on-year
-18.60% +22.85%

Marketo
Jobs Demand Trend

The demand trend of contract jobs citing Marketo as a proportion of all IT contracts with a match in the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketo within the UK.

Marketo Daily Rate Trend in the UK

Marketo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketo within the UK over the 3 months to 22 February 2017.

Marketo Daily Rate Histogram in the UK

Marketo
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketo within the UK over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +22 8 £475 +86.27% 12
London +21 6 £525 +31.25% 7
South East +4 2 £450 +80.00% 5
Berkshire +3 2 £450 +80.00% 3
Slough - 2 £450 - 1
City of London -3 1 - - 2

Marketo
Top 30 Related IT Skills

For the 6 months to 22 February 2017, IT contractor jobs citing Marketo also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketo.

1 9 (69.23%) Marketing
2 8 (61.54%) Salesforce.com
3 6 (46.15%) Finance
3 6 (46.15%) CRM
4 5 (38.46%) MS Excel
4 5 (38.46%) Data Management
5 3 (23.08%) Data Analysis
5 3 (23.08%) Degree
5 3 (23.08%) NetSuite
5 3 (23.08%) Validation
5 3 (23.08%) Tableau
5 3 (23.08%) Eloqua
5 3 (23.08%) Analytics
5 3 (23.08%) Campaign Management
5 3 (23.08%) Anaplan
6 2 (15.38%) Data Reconciliation
6 2 (15.38%) Analytical Skills
6 2 (15.38%) Power BI
6 2 (15.38%) Enterprise Data Warehouse
6 2 (15.38%) Callidus
6 2 (15.38%) CallidusCloud
6 2 (15.38%) Configure, Price, Quote (CPQ)
6 2 (15.38%) Conga
6 2 (15.38%) Apttus
6 2 (15.38%) SDLC
6 2 (15.38%) Root Cause Analysis
6 2 (15.38%) Adobe Experience Manager
6 2 (15.38%) SQL Server 2012
6 2 (15.38%) Data Entry
6 2 (15.38%) Force.com

Marketo
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (15.38%) Adobe Experience Manager
2 1 (7.69%) Drupal
Applications
1 5 (38.46%) MS Excel
2 1 (7.69%) MS PowerPoint
Business Applications
1 3 (23.08%) Eloqua
1 3 (23.08%) NetSuite
2 2 (15.38%) Dynamics CRM
3 1 (7.69%) Adobe Campaign
3 1 (7.69%) Radian6
3 1 (7.69%) Salesforce.com CRM
3 1 (7.69%) SDL Web 8
Cloud Services
1 2 (15.38%) CallidusCloud
1 2 (15.38%) Force.com
2 1 (7.69%) Google Analytics
2 1 (7.69%) GoToWebinar
2 1 (7.69%) Responsys
Database & Business Intelligence
1 2 (15.38%) Data Mining
1 2 (15.38%) Data Warehouse
1 2 (15.38%) Enterprise Data Warehouse
1 2 (15.38%) MS Access
1 2 (15.38%) Power BI
1 2 (15.38%) SQL Server
1 2 (15.38%) SQL Server 2012
1 2 (15.38%) SQL Server Analysis Services
1 2 (15.38%) SQL Server Integration Services
1 2 (15.38%) SQL Server Reporting Services
Development Applications
1 1 (7.69%) Eclipse
1 1 (7.69%) Team Foundation Server
General
1 9 (69.23%) Marketing
2 6 (46.15%) Finance
Job Titles
1 5 (38.46%) Analyst
2 3 (23.08%) Developer
3 2 (15.38%) Architect
3 2 (15.38%) Automation Analyst
3 2 (15.38%) Automation Specialist
3 2 (15.38%) Data Analyst
3 2 (15.38%) Marketing Analyst
3 2 (15.38%) Marketing Automation Specialist
3 2 (15.38%) Marketing Specialist
3 2 (15.38%) Salesforce Developer
3 2 (15.38%) Solutions Architect
4 1 (7.69%) ETL Analyst
4 1 (7.69%) Migration Analyst
4 1 (7.69%) Salesforce Administrator
4 1 (7.69%) Salesforce Architect
4 1 (7.69%) Salesforce Solution Architect
4 1 (7.69%) Software Analyst
4 1 (7.69%) SQL Analyst
4 1 (7.69%) SQL BI Developer
4 1 (7.69%) SQL Data Analyst
Libraries, Frameworks & Software Standards
1 2 (15.38%) JSON
1 2 (15.38%) Velocity
1 2 (15.38%) Visualforce
1 2 (15.38%) Web Services
1 2 (15.38%) XML
Miscellaneous
1 2 (15.38%) Analytical Skills
2 1 (7.69%) Computer Science
2 1 (7.69%) Enterprise Software
2 1 (7.69%) Management Information System
Processes & Methodologies
1 6 (46.15%) CRM
2 5 (38.46%) Data Management
3 3 (23.08%) Analytics
3 3 (23.08%) Campaign Management
3 3 (23.08%) Data Analysis
3 3 (23.08%) Validation
4 2 (15.38%) Configure, Price, Quote (CPQ)
4 2 (15.38%) Creative Problem-Solving
4 2 (15.38%) Data Entry
4 2 (15.38%) Data Extraction
4 2 (15.38%) Data Integration
4 2 (15.38%) Data Migration
4 2 (15.38%) Data Reconciliation
4 2 (15.38%) Database Marketing
4 2 (15.38%) Marketing Automation
4 2 (15.38%) Mathematics
4 2 (15.38%) Migration
4 2 (15.38%) Root Cause Analysis
4 2 (15.38%) SDLC
4 2 (15.38%) Statistics
Programming Languages
1 2 (15.38%) Apex Code
1 2 (15.38%) JavaScript
1 2 (15.38%) SQL
Qualifications
1 3 (23.08%) Degree
2 1 (7.69%) PMI Certification
2 1 (7.69%) PMP
Quality Assurance & Compliance
1 1 (7.69%) QA
Vendors
1 8 (61.54%) Salesforce.com
2 3 (23.08%) Anaplan
2 3 (23.08%) Tableau
3 2 (15.38%) Adobe
3 2 (15.38%) Apttus
3 2 (15.38%) Callidus
3 2 (15.38%) Conga
3 2 (15.38%) DocuSign
3 2 (15.38%) Sitecore
4 1 (7.69%) Aprimo
4 1 (7.69%) Google
4 1 (7.69%) Informatica
4 1 (7.69%) Microsoft
4 1 (7.69%) Pardot
4 1 (7.69%) Salesforce Marketing Cloud