The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketo over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Marketo, Inc.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Marketo
Rank 575 548 532
Rank change year-on-year
-27 -16
Contract jobs citing Marketo 8 5 7
As % of all contract IT jobs located in the UK 0.016% 0.010% 0.016%
As % of the Vendors category 0.034% 0.023% 0.033%
Number of daily rates quoted 7 4 3
Average daily rate
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£500 £315 £225
Average daily rate % change year-on-year
+58.73% +40.00%
UK excluding London average daily rate £475 £310 £225
% change year-on-year
+53.22% +37.77%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
23359 22019 21063
As % of all contract IT jobs located in the UK 45.78% 45.72% 47.18%
Number of daily rates quoted 13656 12210 10981
Average daily rate £400 £390 £375
Average daily rate % change year-on-year
+2.56% +4.00%
90% offered a daily rate of more than £225 £223 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1012 954 1305
Average hourly rate £17.50 £17.00 £19.00
Average hourly rate % change year-on-year
+2.94% -10.52%
90% offered a hourly rate of more than £11.25 £11.00 £10.50
10% offered a hourly rate of more than £39.50 £39.80 £40.00
UK excluding London average hourly rate £17.00 £16.50 £19.00
% change year-on-year
+3.03% -13.15%

Marketo
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketo within the UK as a proportion of the total demand within the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketo within the UK.

Marketo Daily Rate Trend in the UK

Marketo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketo within the UK over the 3 months to 30 January 2015.

Marketo Daily Rate Histogram in the UK

Marketo
Top 20 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketo within the UK over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -15 8 £500 +58.73% 2
South East +1 5 £475 +143.58%
Oxford - 4 £488 -
Oxfordshire - 4 £488 -
London -3 3 £500 +48.14% 2
City of London +12 1 - - 1
North West - - - -
West Midlands - - - -
East of England - - - -
Wimbledon - - - -
Chiswick - - - -
Surrey - - - -
Birmingham - - - -
Cambridge - - - -
Chorley - - - -
Reading - - - -
Uxbridge - - - -
Berkshire - - - -
Cambridgeshire - - - -
Lancashire - - - -

Marketo
Top 30 Related IT Skills

For the 6 months to 30 January 2015, IT contractor jobs within the UK citing Marketo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketo.

1 20 (95.24%) Marketing
2 12 (57.14%) Salesforce.com
3 10 (47.62%) Eloqua
4 9 (42.86%) Digital Marketing
5 8 (38.10%) Pardot
5 8 (38.10%) Analytical Skills
5 8 (38.10%) Finance
5 8 (38.10%) Content Management
6 7 (33.33%) Google
6 7 (33.33%) Email Marketing
7 6 (28.57%) Social Media Marketing
7 6 (28.57%) Visualisation
7 6 (28.57%) Social Media
7 6 (28.57%) Analytics
7 6 (28.57%) Google Analytics
7 6 (28.57%) Degree
7 6 (28.57%) Benchmarking
8 5 (23.81%) HTML
8 5 (23.81%) Data Warehouse
8 5 (23.81%) Adobe
9 4 (19.05%) HP
9 4 (19.05%) B2B
9 4 (19.05%) Migration
9 4 (19.05%) JIRA
9 4 (19.05%) Aprimo
9 4 (19.05%) User Acceptance Testing
10 3 (14.29%) Drupal
10 3 (14.29%) Data Cleansing
10 3 (14.29%) Omniture
11 2 (9.52%) Publishing

Marketo
Top Related IT Skills by Category

For the 6 months to 30 January 2015, IT contractor jobs within the UK citing Marketo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketo. Up to 20 skills are shown per category.

Application Platforms
1 3 (14.29%) Drupal
2 1 (4.76%) CMS
Applications
1 2 (9.52%) FastStats
2 1 (4.76%) MS Office
Business Applications
1 6 (28.57%) Google Analytics
Cloud Services
1 1 (4.76%) MailChimp
Database & Business Intelligence
1 5 (23.81%) Data Warehouse
2 1 (4.76%) Oracle Database
Development Applications
1 4 (19.05%) JIRA
2 1 (4.76%) Git (software)
General
1 20 (95.24%) Marketing
2 8 (38.10%) Finance
3 2 (9.52%) Publishing
4 1 (4.76%) Telecoms
Job Titles
1 6 (28.57%) Digital Marketing Executive
1 6 (28.57%) Marketing Executive
1 6 (28.57%) Analyst
2 4 (19.05%) Test Manager
2 4 (19.05%) Data Analyst
3 3 (14.29%) Marketing Analyst
3 3 (14.29%) Marketing Data Analyst
3 3 (14.29%) Developer
4 2 (9.52%) Tester
4 2 (9.52%) Administrator
4 2 (9.52%) QA Manager
4 2 (9.52%) Test Analyst
4 2 (9.52%) Web Developer
5 1 (4.76%) Drupal Developer
5 1 (4.76%) Coordinator
5 1 (4.76%) Lead Developer
5 1 (4.76%) Data Migration Analyst
Libraries, Frameworks & Software Standards
1 5 (23.81%) HTML
Miscellaneous
1 8 (38.10%) Analytical Skills
2 6 (28.57%) Visualisation
2 6 (28.57%) Social Media
3 2 (9.52%) Management Information System
Processes & Methodologies
1 9 (42.86%) Digital Marketing
2 8 (38.10%) Content Management
3 7 (33.33%) Email Marketing
4 6 (28.57%) Social Media Marketing
4 6 (28.57%) Analytics
4 6 (28.57%) Benchmarking
5 4 (19.05%) B2B
5 4 (19.05%) Migration
5 4 (19.05%) User Acceptance Testing
6 3 (14.29%) Data Cleansing
7 2 (9.52%) Process Management
7 2 (9.52%) Project Management
7 2 (9.52%) Customer Engagement
7 2 (9.52%) Test Strategy
7 2 (9.52%) Business Development
7 2 (9.52%) Database Marketing
8 1 (4.76%) Data Migration
8 1 (4.76%) B2C
8 1 (4.76%) Data Modelling
8 1 (4.76%) SEO
Qualifications
1 6 (28.57%) Degree
Quality Assurance & Compliance
1 2 (9.52%) QA
Vendors
1 12 (57.14%) Salesforce.com
2 10 (47.62%) Eloqua
3 8 (38.10%) Pardot
4 7 (33.33%) Google
5 5 (23.81%) Adobe
6 4 (19.05%) HP
6 4 (19.05%) Aprimo
7 3 (14.29%) Omniture
8 2 (9.52%) HubSpot
9 1 (4.76%) Neolane
9 1 (4.76%) Apple
9 1 (4.76%) Oracle
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Templeton and Partners - SAP & UK Account
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