The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketo over the 3 months to 23 July 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Marketo, Inc.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Marketo
Rank 626 625 623
Rank change year-on-year
-1 -2
Contract jobs citing Marketo 18 19 4
As % of all contract IT jobs located in the UK 0.033% 0.033% 0.008%
As % of the Vendors category 0.074% 0.076% 0.017%
Number of daily rates quoted 14 12 3
Median daily rate £195 £275 £150
Median daily rate % change year-on-year
-29.09% +83.33%
90% offered a daily rate of more than £175 £275 £130
10% offered a daily rate of more than £500 £373 £310
UK excluding London median daily rate £195 £275 £138
% change year-on-year
-29.09% +100.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
24320 25103 23902
As % of all contract IT jobs located in the UK 44.94% 44.08% 45.00%
Number of daily rates quoted 14874 14716 13207
Median daily rate £400 £400 £375
Median daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £250 £225 £215
10% offered a daily rate of more than £550 £550 £550
UK excluding London median daily rate £375 £365 £350
% change year-on-year
+2.73% +4.28%
Number of hourly rates quoted 807 1080 1056
Median hourly rate £19.61 £18.00 £17.50
Median hourly rate % change year-on-year
+8.94% +2.85%
90% offered a hourly rate of more than £11.00 £11.00 £11.00
10% offered a hourly rate of more than £43.00 £42.50 £37.50
UK excluding London median hourly rate £20.50 £18.00 £17.50
% change year-on-year
+13.88% +2.85%

Marketo
Jobs Demand Trend

The demand trend of contract jobs citing Marketo as a proportion of all IT contracts with a match in the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketo within the UK.

Marketo Daily Rate Trend in the UK

Marketo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketo within the UK over the 3 months to 23 July 2016.

Marketo Daily Rate Histogram in the UK

Marketo
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketo within the UK over the 3 months to 23 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -25 18 £195 -29.09% 3
South East 0 12 £195 -29.09% 2
Berkshire +8 11 £195 - 1
Reading +12 10 £188 -
London -8 6 £500 +42.85% 1
Oxford - 1 - -
Oxfordshire - 1 - - 1
Slough - 1 £350 -

Marketo
Top 30 Related IT Skills

For the 6 months to 23 July 2016, IT contractor jobs citing Marketo also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketo.

1 39 (90.70%) Marketing
2 29 (67.44%) Salesforce.com
2 29 (67.44%) Marketing Automation
3 18 (41.86%) B2B
4 17 (39.53%) Eloqua
5 15 (34.88%) Digital Marketing
5 15 (34.88%) Degree
6 14 (32.56%) CRM
6 14 (32.56%) SaaS
7 13 (30.23%) Social Media
7 13 (30.23%) Pay per click
7 13 (30.23%) SEO
7 13 (30.23%) Integrated Marketing
8 12 (27.91%) Project Planning
8 12 (27.91%) German Language
8 12 (27.91%) Digital Media
8 12 (27.91%) Email Marketing
8 12 (27.91%) Online Marketing
8 12 (27.91%) Data Acquisition
8 12 (27.91%) Brand Awareness
9 11 (25.58%) Aprimo
10 7 (16.28%) Data Management
10 7 (16.28%) MS Office
10 7 (16.28%) Project Management
11 6 (13.95%) Adobe
12 5 (11.63%) Pardot
13 4 (9.30%) NetSuite
13 4 (9.30%) CSS
13 4 (9.30%) HTML
13 4 (9.30%) Photoshop

Marketo
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.98%) SharePoint
1 3 (6.98%) WordPress
2 1 (2.33%) CMS
Applications
1 7 (16.28%) MS Office
2 4 (9.30%) MS Excel
2 4 (9.30%) Photoshop
3 3 (6.98%) Adobe Illustrator
3 3 (6.98%) InDesign
4 1 (2.33%) Adobe Creative Suite
4 1 (2.33%) MS PowerPoint
Business Applications
1 17 (39.53%) Eloqua
2 3 (6.98%) Dynamics CRM
3 2 (4.65%) Adobe Campaign
4 1 (2.33%) Radian6
Cloud Services
1 14 (32.56%) SaaS
2 3 (6.98%) MailChimp
3 2 (4.65%) Google Analytics
Communications & Networking
1 1 (2.33%) Internet
Database & Business Intelligence
1 3 (6.98%) MySQL
2 1 (2.33%) Oracle ODI
General
1 39 (90.70%) Marketing
2 12 (27.91%) Brand Awareness
2 12 (27.91%) German Language
3 3 (6.98%) Finance
4 1 (2.33%) Law
Job Titles
1 9 (20.93%) Automation Specialist
1 9 (20.93%) Marketing Automation Specialist
1 9 (20.93%) Marketing Specialist
2 7 (16.28%) Analyst
2 7 (16.28%) Business Analyst
3 6 (13.95%) Developer
3 6 (13.95%) Marketing Manager
4 4 (9.30%) Consultant
5 3 (6.98%) Front End Developer (Client-Side Developer)
5 3 (6.98%) Junior
5 3 (6.98%) Marketing Officer
6 2 (4.65%) CRM Analyst
6 2 (4.65%) Marketing Assistant
6 2 (4.65%) Marketing Automation Executive
6 2 (4.65%) Marketing Business Analyst
6 2 (4.65%) Salesforce.com Architect
6 2 (4.65%) Salesforce.com Business Analyst
6 2 (4.65%) Salesforce.com Developer
6 2 (4.65%) UI/UX Developer
6 2 (4.65%) UX Developer
Libraries, Frameworks & Software Standards
1 4 (9.30%) CSS
1 4 (9.30%) HTML
2 3 (6.98%) CSS3
2 3 (6.98%) HTML5
3 2 (4.65%) Web Services
4 1 (2.33%) XML
Miscellaneous
1 13 (30.23%) Social Media
2 12 (27.91%) Digital Media
3 3 (6.98%) Analytical Skills
3 3 (6.98%) User Experience
Operating Systems
1 3 (6.98%) Mac OS X
Processes & Methodologies
1 29 (67.44%) Marketing Automation
2 18 (41.86%) B2B
3 15 (34.88%) Digital Marketing
4 14 (32.56%) CRM
5 13 (30.23%) Integrated Marketing
5 13 (30.23%) Pay per click
5 13 (30.23%) SEO
6 12 (27.91%) Data Acquisition
6 12 (27.91%) Email Marketing
6 12 (27.91%) Online Marketing
6 12 (27.91%) Project Planning
7 7 (16.28%) Data Management
7 7 (16.28%) Project Management
8 3 (6.98%) Mentoring
8 3 (6.98%) Project Governance
8 3 (6.98%) Typography
8 3 (6.98%) Wireframes
9 2 (4.65%) Analytics
9 2 (4.65%) Front End Development
9 2 (4.65%) User Acceptance Testing
Programming Languages
1 3 (6.98%) JavaScript
1 3 (6.98%) PHP
2 1 (2.33%) Apex Code
2 1 (2.33%) SQL
Qualifications
1 15 (34.88%) Degree
Quality Assurance & Compliance
1 3 (6.98%) Data Quality
2 1 (2.33%) QA
Vendors
1 29 (67.44%) Salesforce.com
2 11 (25.58%) Aprimo
3 6 (13.95%) Adobe
4 5 (11.63%) Pardot
5 4 (9.30%) NetSuite
6 2 (4.65%) Google
6 2 (4.65%) Salesforce Marketing Cloud
7 1 (2.33%) HubSpot
7 1 (2.33%) Microsoft
7 1 (2.33%) Oracle