The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketo over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Marketo, Inc.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Marketo
Rank 582 580 548
Rank change year-on-year
-2 -32
Contract jobs citing Marketo 13 2 9
As % of all contract IT jobs located in the UK 0.024% 0.004% 0.018%
As % of the Vendors category 0.052% 0.008% 0.038%
Number of daily rates quoted 11 2 4
Average daily rate
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£350 £266 £228
Average daily rate % change year-on-year
+31.45% +17.03%
90% offered a daily rate of more than £200 £209 £225
10% offered a daily rate of more than £500 £323 £262
UK excluding London average daily rate £475 £195 £225
% change year-on-year
+143.58% -13.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
25051 23888 23758
As % of all contract IT jobs located in the UK 45.40% 46.29% 47.87%
Number of daily rates quoted 14924 13568 12329
Average daily rate £388 £388 £375
Average daily rate % change year-on-year
- +3.33%
90% offered a daily rate of more than £220 £225 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £363 £350 £350
% change year-on-year
+3.57% -
Number of hourly rates quoted 1174 1118 1406
Average hourly rate £17.50 £17.50 £19.00
Average hourly rate % change year-on-year
- -7.89%
90% offered a hourly rate of more than £11.00 £10.50 £11.00
10% offered a hourly rate of more than £38.00 £36.41 £40.00
UK excluding London average hourly rate £17.40 £17.00 £19.00
% change year-on-year
+2.35% -10.52%

Marketo
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketo within the UK as a proportion of the total demand within the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketo within the UK.

Marketo Daily Rate Trend in the UK

Marketo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketo within the UK over the 3 months to 19 December 2014.

Marketo Daily Rate Histogram in the UK

Marketo
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketo within the UK over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -19 13 £350 +31.45% 2
South East -14 7 £475 +143.58%
London +20 6 £350 +3.70% 2
Oxford - 4 £488 -
Oxfordshire - 4 £488 -
City of London +9 2 £250 -25.92%
Cambridge - - - -
Reading - - - -
Uxbridge - - - -
Berkshire - - - -
Cambridgeshire - - - -
Middlesex - - - -
East of England - - - -
Chiswick - - - -

Marketo
Top 30 Related IT Skills

For the 6 months to 19 December 2014, IT contractor jobs within the UK citing Marketo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketo.

1 25 (96.15%) Marketing
2 14 (53.85%) Salesforce.com
3 12 (46.15%) Eloqua
4 10 (38.46%) Content Management
4 10 (38.46%) Analytical Skills
5 9 (34.62%) Pardot
5 9 (34.62%) Digital Marketing
6 8 (30.77%) Adobe
6 8 (30.77%) Data Warehouse
6 8 (30.77%) Aprimo
6 8 (30.77%) Email Marketing
7 7 (26.92%) Degree
7 7 (26.92%) Google
7 7 (26.92%) Finance
7 7 (26.92%) Migration
8 6 (23.08%) B2B
8 6 (23.08%) HTML
8 6 (23.08%) Benchmarking
8 6 (23.08%) Project Management
8 6 (23.08%) Google Analytics
8 6 (23.08%) Analytics
8 6 (23.08%) Visualisation
8 6 (23.08%) Social Media
8 6 (23.08%) Social Media Marketing
9 5 (19.23%) Data Cleansing
10 4 (15.38%) Business Development
10 4 (15.38%) Database Marketing
10 4 (15.38%) JIRA
10 4 (15.38%) User Acceptance Testing
10 4 (15.38%) Oracle Database

Marketo
Top Related IT Skills by Category

For the 6 months to 19 December 2014, IT contractor jobs within the UK citing Marketo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketo. Up to 20 skills are shown per category.

Application Platforms
1 2 (7.69%) Drupal
2 1 (3.85%) CMS
Applications
1 2 (7.69%) FastStats
2 1 (3.85%) MS Office
Business Applications
1 6 (23.08%) Google Analytics
Cloud Services
1 1 (3.85%) MailChimp
Database & Business Intelligence
1 8 (30.77%) Data Warehouse
2 4 (15.38%) Oracle Database
Development Applications
1 4 (15.38%) JIRA
2 1 (3.85%) Git (software)
General
1 25 (96.15%) Marketing
2 7 (26.92%) Finance
3 1 (3.85%) Telecoms
3 1 (3.85%) Publishing
Job Titles
1 9 (34.62%) Analyst
2 7 (26.92%) Data Analyst
3 6 (23.08%) Marketing Executive
3 6 (23.08%) Digital Marketing Executive
4 5 (19.23%) Marketing Data Analyst
4 5 (19.23%) Marketing Analyst
5 4 (15.38%) Test Manager
6 3 (11.54%) Administrator
7 2 (7.69%) Tester
7 2 (7.69%) Developer
7 2 (7.69%) QA Manager
7 2 (7.69%) Test Analyst
8 1 (3.85%) Web Developer
8 1 (3.85%) Consultant
8 1 (3.85%) Solutions Architect
8 1 (3.85%) Lead Developer
8 1 (3.85%) Data Migration Analyst
8 1 (3.85%) Coordinator
8 1 (3.85%) Architect
8 1 (3.85%) Drupal Developer
Libraries, Frameworks & Software Standards
1 6 (23.08%) HTML
2 1 (3.85%) CSS
Miscellaneous
1 10 (38.46%) Analytical Skills
2 6 (23.08%) Visualisation
2 6 (23.08%) Social Media
3 2 (7.69%) Management Information System
Processes & Methodologies
1 10 (38.46%) Content Management
2 9 (34.62%) Digital Marketing
3 8 (30.77%) Email Marketing
4 7 (26.92%) Migration
5 6 (23.08%) B2B
5 6 (23.08%) Benchmarking
5 6 (23.08%) Project Management
5 6 (23.08%) Analytics
5 6 (23.08%) Social Media Marketing
6 5 (19.23%) Data Cleansing
7 4 (15.38%) Business Development
7 4 (15.38%) Database Marketing
7 4 (15.38%) User Acceptance Testing
7 4 (15.38%) Process Management
8 3 (11.54%) Data Modelling
8 3 (11.54%) Data Migration
8 3 (11.54%) Data Analysis
9 2 (7.69%) Business Analysis
9 2 (7.69%) Customer Engagement
9 2 (7.69%) Test Strategy
Qualifications
1 7 (26.92%) Degree
Quality Assurance & Compliance
1 2 (7.69%) QA
Vendors
1 14 (53.85%) Salesforce.com
2 12 (46.15%) Eloqua
3 9 (34.62%) Pardot
4 8 (30.77%) Adobe
4 8 (30.77%) Aprimo
5 7 (26.92%) Google
6 4 (15.38%) HP
6 4 (15.38%) Oracle
6 4 (15.38%) Neolane
7 3 (11.54%) Omniture
8 2 (7.69%) ExactTarget
9 1 (3.85%) Apple
9 1 (3.85%) HubSpot
Central London / West End
Digitech Resourcing Ltd
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