The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketo over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Marketo, Inc.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Marketo
Rank 584 583 539
Rank change year-on-year
-1 -44
Contract jobs citing Marketo 13 16 3
As % of all contract IT jobs located in the UK 0.023% 0.029% 0.006%
As % of the Vendors category 0.051% 0.064% 0.013%
Number of daily rates quoted 9 7 3
Average daily rate
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of your Daily Rate
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£375 £300 £313
Average daily rate % change year-on-year
+25.00% -4.00%
UK excluding London average daily rate £220 £300 £313
% change year-on-year
-26.66% -4.00%
Number of hourly rates quoted 1 0 0
Average hourly rate £18.00 - -
UK excluding London average hourly rate £18.00 - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
25278 24817 22279
As % of all contract IT jobs located in the UK 45.41% 45.55% 46.70%
Number of daily rates quoted 14365 13927 11804
Average daily rate £400 £390 £400
Average daily rate % change year-on-year
+2.56% -2.50%
90% offered a daily rate of more than £230 £223 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1094 1054 1189
Average hourly rate £18.00 £18.00 £19.00
Average hourly rate % change year-on-year
- -5.26%
90% offered a hourly rate of more than £11.15 £11.00 £11.00
10% offered a hourly rate of more than £40.15 £41.00 £40.00
UK excluding London average hourly rate £17.50 £17.50 £19.00
% change year-on-year
- -7.89%

Marketo
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketo within the UK as a proportion of the total demand within the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketo within the UK.

Marketo Daily Rate Trend in the UK

Marketo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketo within the UK over the 3 months to 27 April 2015.

Marketo Daily Rate Histogram in the UK

Marketo
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketo within the UK over the 3 months to 27 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 13 £375 +25.00% 4
London -11 9 £375 +33.33% 1
South East -19 4 £220 -37.58% 2
Berkshire - 4 £220 - 2
City of London +9 3 £375 +33.33%
Slough - 3 £220 -
Bracknell - 1 - -

Marketo
Top 30 Related IT Skills

For the 6 months to 27 April 2015, IT contractor jobs within the UK citing Marketo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketo.

1 18 (81.82%) Marketing
2 12 (54.55%) Salesforce.com
3 6 (27.27%) Project Management
4 5 (22.73%) HTML
4 5 (22.73%) MS Excel
4 5 (22.73%) CRM
4 5 (22.73%) Migration
4 5 (22.73%) Degree
4 5 (22.73%) Aprimo
4 5 (22.73%) QA
5 4 (18.18%) JIRA
5 4 (18.18%) User Acceptance Testing
5 4 (18.18%) SEO
5 4 (18.18%) Microsoft
5 4 (18.18%) Adobe
5 4 (18.18%) HP
5 4 (18.18%) Data Warehouse
5 4 (18.18%) Eloqua
5 4 (18.18%) Adobe Campaign
6 3 (13.64%) MS Visio
6 3 (13.64%) SLA
6 3 (13.64%) Finance
6 3 (13.64%) Digital Marketing
6 3 (13.64%) Creative Marketing
6 3 (13.64%) Computer Science
6 3 (13.64%) Search Engine Marketing
6 3 (13.64%) Drupal
6 3 (13.64%) Content Management
7 2 (9.09%) Omniture
7 2 (9.09%) Dynamics CRM

Marketo
Top Related IT Skills by Category

For the 6 months to 27 April 2015, IT contractor jobs within the UK citing Marketo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketo. Up to 20 skills are shown per category.

Application Platforms
1 3 (13.64%) Drupal
2 1 (4.55%) CMS
Applications
1 5 (22.73%) MS Excel
2 3 (13.64%) MS Visio
3 2 (9.09%) FastStats
Business Applications
1 4 (18.18%) Adobe Campaign
2 2 (9.09%) Dynamics CRM
Cloud Services
1 1 (4.55%) MailChimp
1 1 (4.55%) FinancialForce.com
Database & Business Intelligence
1 4 (18.18%) Data Warehouse
Development Applications
1 4 (18.18%) JIRA
2 1 (4.55%) Git (software)
General
1 18 (81.82%) Marketing
2 3 (13.64%) Finance
3 2 (9.09%) Publishing
Job Titles
1 5 (22.73%) Analyst
2 4 (18.18%) Test Manager
2 4 (18.18%) Automation Specialist
3 3 (13.64%) Marketing Manager
3 3 (13.64%) Data Analyst
3 3 (13.64%) Developer
4 2 (9.09%) CRM Consultant
4 2 (9.09%) Project Manager
4 2 (9.09%) Tester
4 2 (9.09%) QA Manager
4 2 (9.09%) Test Analyst
4 2 (9.09%) Web Developer
4 2 (9.09%) Consultant
4 2 (9.09%) Marketing Analyst
4 2 (9.09%) Marketing Project Manager
4 2 (9.09%) Marketing Data Analyst
5 1 (4.55%) CRM Technical Consultant
5 1 (4.55%) Campaign Marketing Manager
5 1 (4.55%) Drupal Developer
5 1 (4.55%) Campaign Manager
Libraries, Frameworks & Software Standards
1 5 (22.73%) HTML
2 2 (9.09%) CSS
Miscellaneous
1 3 (13.64%) Computer Science
2 2 (9.09%) Management Information System
3 1 (4.55%) Analytical Skills
Processes & Methodologies
1 6 (27.27%) Project Management
2 5 (22.73%) CRM
2 5 (22.73%) Migration
3 4 (18.18%) User Acceptance Testing
3 4 (18.18%) SEO
4 3 (13.64%) Content Management
4 3 (13.64%) Creative Marketing
4 3 (13.64%) Search Engine Marketing
4 3 (13.64%) Digital Marketing
5 2 (9.09%) Test Strategy
5 2 (9.09%) Marketing Strategy
5 2 (9.09%) Analytics
5 2 (9.09%) Coaching
5 2 (9.09%) Software Delivery
5 2 (9.09%) B2B
5 2 (9.09%) Data Migration
5 2 (9.09%) Customer Engagement
6 1 (4.55%) Online Marketing
6 1 (4.55%) Change Control
6 1 (4.55%) Product Management
Qualifications
1 5 (22.73%) Degree
Quality Assurance & Compliance
1 5 (22.73%) QA
2 3 (13.64%) SLA
Vendors
1 12 (54.55%) Salesforce.com
2 5 (22.73%) Aprimo
3 4 (18.18%) Eloqua
3 4 (18.18%) Microsoft
3 4 (18.18%) Adobe
3 4 (18.18%) HP
4 2 (9.09%) HubSpot
4 2 (9.09%) ExactTarget
4 2 (9.09%) Omniture
4 2 (9.09%) Siebel
5 1 (4.55%) Google
5 1 (4.55%) WorldPay
5 1 (4.55%) Apple