The table below looks at the statistics for knowledge and experience of Marketo products and/or services in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketo over the 3 months to 6 December 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Marketo, Inc.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Marketo
Rank 634 638 617
Rank change year-on-year
+4 -21
Contract jobs citing Marketo 4 11 12
As % of all contract IT jobs located in the UK 0.008% 0.020% 0.021%
As % of the Vendors category 0.017% 0.047% 0.048%
Number of daily rates quoted 4 7 10
Median daily rate £300 £258 £350
Median daily rate % change year-on-year
+16.27% -26.28%
90% offered a daily rate of more than £233 £250 £195
10% offered a daily rate of more than £411 £470 £500
UK excluding London median daily rate £438 £254 £475
% change year-on-year
+72.24% -46.52%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
23219 23388 25202
As % of all contract IT jobs located in the UK 45.61% 42.76% 44.61%
Number of daily rates quoted 14200 13712 14855
Median daily rate £420 £400 £380
Median daily rate % change year-on-year
+5.00% +5.26%
90% offered a daily rate of more than £250 £225 £218
10% offered a daily rate of more than £575 £550 £550
UK excluding London median daily rate £388 £380 £363
% change year-on-year
+1.97% +4.82%
Number of hourly rates quoted 883 974 1212
Median hourly rate £17.50 £19.00 £17.25
Median hourly rate % change year-on-year
-7.89% +10.14%
90% offered a hourly rate of more than £11.31 £10.61 £11.00
10% offered a hourly rate of more than £50.00 £43.00 £38.00
UK excluding London median hourly rate £17.00 £18.00 £17.00
% change year-on-year
-5.55% +5.88%

Marketo
Jobs Demand Trend

The demand trend of contract jobs citing Marketo as a proportion of all IT contracts with a match in the Vendors category.

Marketo Jobs Demand Trend in the UK

Marketo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketo within the UK.

Marketo Daily Rate Trend in the UK

Marketo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketo within the UK over the 3 months to 6 December 2016.

Marketo Daily Rate Histogram in the UK

Marketo
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketo within the UK over the 3 months to 6 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 4 £300 +16.27% 8
London -4 3 £250 -61.53% 5
South East +9 1 £438 +72.24%
Berkshire +5 1 £438 +72.24%
Slough - 1 £438 -

Marketo
Top 30 Related IT Skills

For the 6 months to 6 December 2016, IT contractor jobs citing Marketo also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketo.

1 23 (100.00%) Marketing
2 17 (73.91%) Salesforce.com
3 13 (56.52%) Marketing Automation
4 12 (52.17%) CRM
5 10 (43.48%) Eloqua
6 9 (39.13%) Digital Marketing
7 7 (30.43%) MS Excel
7 7 (30.43%) B2B
7 7 (30.43%) Degree
8 6 (26.09%) Dynamics CRM
8 6 (26.09%) Pay per click
8 6 (26.09%) Adobe
8 6 (26.09%) SEO
8 6 (26.09%) Social Media
8 6 (26.09%) Adobe Campaign
9 5 (21.74%) Analytics
9 5 (21.74%) Campaign Management
9 5 (21.74%) Salesforce Marketing Cloud
10 4 (17.39%) Analytical Skills
10 4 (17.39%) Brand Awareness
10 4 (17.39%) Data Acquisition
10 4 (17.39%) Integrated Marketing
10 4 (17.39%) Email Marketing
10 4 (17.39%) Digital Media
10 4 (17.39%) Online Marketing
10 4 (17.39%) SaaS
10 4 (17.39%) Oracle
10 4 (17.39%) Project Planning
10 4 (17.39%) Aprimo
10 4 (17.39%) German Language

Marketo
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.70%) Adobe Experience Manager
2 1 (4.35%) CMS
Applications
1 7 (30.43%) MS Excel
2 2 (8.70%) MS Office
3 1 (4.35%) MS PowerPoint
Business Applications
1 10 (43.48%) Eloqua
2 6 (26.09%) Adobe Campaign
2 6 (26.09%) Dynamics CRM
3 2 (8.70%) Radian6
3 2 (8.70%) Salesforce.com CRM
3 2 (8.70%) SDL Web 8
Cloud Services
1 4 (17.39%) SaaS
2 3 (13.04%) Google Analytics
3 2 (8.70%) Force.com
3 2 (8.70%) Responsys
4 1 (4.35%) CallidusCloud
Database & Business Intelligence
1 3 (13.04%) Oracle Reports
2 2 (8.70%) Relational Database
3 1 (4.35%) Data Warehouse
3 1 (4.35%) Enterprise Data Warehouse
3 1 (4.35%) MS Access
3 1 (4.35%) Oracle ODI
3 1 (4.35%) Power BI
3 1 (4.35%) SQL Server
3 1 (4.35%) SQL Server 2012
3 1 (4.35%) SQL Server Analysis Services
3 1 (4.35%) SQL Server Integration Services
3 1 (4.35%) SQL Server Reporting Services
Development Applications
1 1 (4.35%) Oracle Forms
General
1 23 (100.00%) Marketing
2 4 (17.39%) Brand Awareness
2 4 (17.39%) German Language
3 3 (13.04%) Finance
4 1 (4.35%) Banking
4 1 (4.35%) Law
4 1 (4.35%) Telecoms
Job Titles
1 6 (26.09%) Analyst
1 6 (26.09%) Marketing Manager
2 4 (17.39%) Marketing Analyst
3 3 (13.04%) Automation Analyst
3 3 (13.04%) Automation Specialist
3 3 (13.04%) Marketing Automation Specialist
3 3 (13.04%) Marketing Specialist
4 2 (8.70%) Campaign Executive
4 2 (8.70%) Consultant
4 2 (8.70%) Data Analyst
4 2 (8.70%) Developer
4 2 (8.70%) Digital Marketing Manager
4 2 (8.70%) Salesforce Consultant
4 2 (8.70%) Salesforce Developer
5 1 (4.35%) Administrator
5 1 (4.35%) Architect
5 1 (4.35%) Business Analyst
5 1 (4.35%) Integration Architect
5 1 (4.35%) Systems Engineer
5 1 (4.35%) Technical Architect
Libraries, Frameworks & Software Standards
1 1 (4.35%) CSS
1 1 (4.35%) HTML
1 1 (4.35%) Velocity
1 1 (4.35%) Web Services
Miscellaneous
1 6 (26.09%) Social Media
2 4 (17.39%) Analytical Skills
2 4 (17.39%) Digital Media
3 2 (8.70%) Mathematics
3 2 (8.70%) Statistics
4 1 (4.35%) Data Extraction
4 1 (4.35%) Data Integration
Processes & Methodologies
1 13 (56.52%) Marketing Automation
2 12 (52.17%) CRM
3 9 (39.13%) Digital Marketing
4 7 (30.43%) B2B
5 6 (26.09%) Pay per click
5 6 (26.09%) SEO
6 5 (21.74%) Analytics
6 5 (21.74%) Campaign Management
7 4 (17.39%) Data Acquisition
7 4 (17.39%) Email Marketing
7 4 (17.39%) Integrated Marketing
7 4 (17.39%) Online Marketing
7 4 (17.39%) Project Planning
8 3 (13.04%) Data Analysis
8 3 (13.04%) Data Management
8 3 (13.04%) Database Marketing
9 2 (8.70%) Content Management
9 2 (8.70%) Continuous Improvement
9 2 (8.70%) Data Entry
9 2 (8.70%) Marketing Management
Programming Languages
1 2 (8.70%) SQL
2 1 (4.35%) Apex Code
2 1 (4.35%) JavaScript
Qualifications
1 7 (30.43%) Degree
Vendors
1 17 (73.91%) Salesforce.com
2 6 (26.09%) Adobe
3 5 (21.74%) Salesforce Marketing Cloud
4 4 (17.39%) Aprimo
4 4 (17.39%) Oracle
5 3 (13.04%) Google
5 3 (13.04%) Pardot
6 2 (8.70%) Sitecore
6 2 (8.70%) Tableau
7 1 (4.35%) Callidus
7 1 (4.35%) HubSpot
7 1 (4.35%) Microsoft
7 1 (4.35%) NetSuite
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Reed Technology
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Posted: 15 hours ago