Period
to 8 April 2020

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 8 April 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
8 Apr 2020
Same period 2019 Same period 2018
Rank 294 263 232
Rank change year-on-year -31 -31 -45
Contract jobs citing Advertising 190 421 545
As % of all contract jobs advertised in London 0.76% 0.99% 1.17%
As % of the General category 1.75% 2.13% 2.46%
Number of daily rates quoted 144 282 412
Median daily rate £500 £475 £446
Median daily rate % change year-on-year +5.26% +6.62% +4.82%
10th Percentile £211 £220 £204
90th Percentile £638 £638 £623
England median daily rate £475 £450 £438
% change year-on-year +5.56% +2.86% +6.06%
Number of hourly rates quoted 3 3 10
Median hourly rate £38.50 £21.00 £27.16
Median hourly rate % change year-on-year +83.33% -22.68% +28.39%
10th Percentile £38.23 £14.68 £15.65
90th Percentile £38.75 £44.35 £39.47
England median hourly rate £38.50 £31.75 £26.97
% change year-on-year +21.26% +17.73% +66.06%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 10,866 19,723 22,165
As % of all contract IT jobs advertised in London 43.61% 46.16% 47.56%
Number of daily rates quoted 7,524 13,903 15,857
Median daily rate £525 £525 £501
Median daily rate % change year-on-year - +4.90% +0.10%
10th Percentile £325 £325 £313
90th Percentile £725 £700 £700
England median daily rate £500 £500 £475
% change year-on-year - +5.26% +5.56%
Number of hourly rates quoted 190 224 293
Median hourly rate £35.00 £25.30 £23.38
Median hourly rate % change year-on-year +38.37% +8.21% +1.63%
10th Percentile £12.50 £14.83 £13.00
90th Percentile £53.75 £53.75 £47.83
Median hourly rate £25.00 £23.00 £22.42
% change year-on-year +8.70% +2.59% +4.28%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Advertising in London.

Daily rate trend for Advertising in London

Advertising
Daily Rate Histogram in London

Daily rate distribution for jobs citing Advertising in London over the 6 months to 8 April 2020.

Daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Advertising in London.

Hourly rate trend for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 8 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +52 52 £500 +5.26% 36
West London +18 7 £460 +5.14% 7
East London +49 2 £374 -36.38% 2
North London - 1 £550 - 1
Advertising
England

For the 6 months to 8 April 2020, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Advertising.

1 45 (23.68%) Marketing
2 42 (22.11%) Agile Software Development
3 34 (17.89%) Finance
4 27 (14.21%) Azure
5 23 (12.11%) AWS
5 23 (12.11%) Microsoft
6 20 (10.53%) Stakeholder Management
6 20 (10.53%) User Experience
7 19 (10.00%) Analytics
8 18 (9.47%) Analytical Skills
9 17 (8.95%) Adobe
9 17 (8.95%) SQL
9 17 (8.95%) Python
10 16 (8.42%) JavaScript
10 16 (8.42%) Google
11 14 (7.37%) Degree
11 14 (7.37%) JIRA
11 14 (7.37%) Migration
12 13 (6.84%) ERP
12 13 (6.84%) Scrum
12 13 (6.84%) TDD
12 13 (6.84%) Problem-Solving
13 12 (6.32%) Redux
13 12 (6.32%) HTML
13 12 (6.32%) Project Management
13 12 (6.32%) Office 365
13 12 (6.32%) Facebook
14 11 (5.79%) Apple iOS
14 11 (5.79%) Windows
14 11 (5.79%) Workday

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (5.26%) Confluence
2 5 (2.63%) nginx
3 4 (2.11%) CMS
3 4 (2.11%) SharePoint
4 3 (1.58%) Elasticsearch
5 1 (0.53%) EPiServer
5 1 (0.53%) Sitecore CMS
Applications
1 9 (4.74%) Adobe Creative Suite
2 6 (3.16%) Microsoft Excel
2 6 (3.16%) Sketch
3 5 (2.63%) Microsoft Office
4 3 (1.58%) Adobe After Effects
4 3 (1.58%) Adobe Illustrator
4 3 (1.58%) Photoshop
5 2 (1.05%) CINEMA 4D
5 2 (1.05%) InVision
6 1 (0.53%) 3ds Max
6 1 (0.53%) AutoCAD
6 1 (0.53%) InDesign
6 1 (0.53%) MS Visio
6 1 (0.53%) OmniGraffle
6 1 (0.53%) Revit
6 1 (0.53%) Zeplin
Business Applications
1 8 (4.21%) Workday HCM
2 6 (3.16%) Dynamics CRM
3 3 (1.58%) Eloqua
4 1 (0.53%) Dynamics GP
4 1 (0.53%) Salesforce.com CRM
4 1 (0.53%) Sparx Enterprise Architect
4 1 (0.53%) Unit4 Business World
Cloud Services
1 27 (14.21%) Azure
2 23 (12.11%) AWS
3 12 (6.32%) Office 365
4 11 (5.79%) Serverless
5 8 (4.21%) AWS Lambda
6 6 (3.16%) Dynamics 365
6 6 (3.16%) GCP
6 6 (3.16%) IaaS
7 5 (2.63%) Adobe Analytics
7 5 (2.63%) PaaS
8 3 (1.58%) Azure Active Directory
8 3 (1.58%) Datadog
8 3 (1.58%) Google Analytics
8 3 (1.58%) SaaS
9 2 (1.05%) Amazon S3
9 2 (1.05%) Power Platform
10 1 (0.53%) AWS CloudFormation
10 1 (0.53%) Lucidchart
10 1 (0.53%) OneDrive
10 1 (0.53%) PowerApps
Communications & Networking
1 6 (3.16%) Firewall
2 4 (2.11%) Internet
2 4 (2.11%) WAN
3 3 (1.58%) VPN
3 3 (1.58%) Wi-Fi
4 2 (1.05%) VoIP
5 1 (0.53%) Cisco Nexus
5 1 (0.53%) DMZ
5 1 (0.53%) Ethernet
5 1 (0.53%) HTTP
5 1 (0.53%) IPv4
5 1 (0.53%) IPv6
5 1 (0.53%) LAN
5 1 (0.53%) Network Security
5 1 (0.53%) OSPF
5 1 (0.53%) Skype
5 1 (0.53%) VXLAN
5 1 (0.53%) Wireless
Database & Business Intelligence
1 8 (4.21%) MySQL
2 7 (3.68%) Redis
3 6 (3.16%) SQL Server
4 4 (2.11%) Data Warehouse
5 3 (1.58%) Amazon DynamoDB
5 3 (1.58%) Azure SQL Database
5 3 (1.58%) Data Mining
5 3 (1.58%) NoSQL
5 3 (1.58%) PostgreSQL
5 3 (1.58%) Relational Database
6 2 (1.05%) Amazon Athena
6 2 (1.05%) Apache Cassandra
6 2 (1.05%) Big Data
6 2 (1.05%) Data Lake
7 1 (0.53%) BusinessObjects
7 1 (0.53%) MongoDB
7 1 (0.53%) Power BI
7 1 (0.53%) Qlik Sense
7 1 (0.53%) RDBMS
Development Applications
1 14 (7.37%) JIRA
2 5 (2.63%) Git (software)
3 3 (1.58%) Jenkins
4 2 (1.05%) Bitbucket
4 2 (1.05%) Cucumber
4 2 (1.05%) JUnit
4 2 (1.05%) minitest
4 2 (1.05%) RSpec
5 1 (0.53%) ER Studio
5 1 (0.53%) GitLab
5 1 (0.53%) Mockito
5 1 (0.53%) Postman
5 1 (0.53%) SonarQube
5 1 (0.53%) Team Foundation Server
General
1 45 (23.68%) Marketing
2 34 (17.89%) Finance
3 7 (3.68%) Publishing
4 5 (2.63%) Law
5 4 (2.11%) Legal
5 4 (2.11%) Retail
6 3 (1.58%) Public Sector
6 3 (1.58%) Telecoms
7 2 (1.05%) Back Office
7 2 (1.05%) Pharmaceutical
8 1 (0.53%) Banking
8 1 (0.53%) Manufacturing
8 1 (0.53%) Russian Language
8 1 (0.53%) Spanish Language
Job Titles
1 44 (23.16%) Developer
2 22 (11.58%) Project Manager
3 20 (10.53%) Analyst
4 18 (9.47%) Architect
5 14 (7.37%) Consultant
6 10 (5.26%) Technical Manager
7 9 (4.74%) Business Analyst
7 9 (4.74%) PHP Developer
8 7 (3.68%) Designer
8 7 (3.68%) Product Manager
8 7 (3.68%) Ruby Developer
8 7 (3.68%) Workday Consultant
9 6 (3.16%) Programme Manager
9 6 (3.16%) Senior Developer
9 6 (3.16%) Solutions Architect
10 5 (2.63%) Android Developer
10 5 (2.63%) Front End Developer (Client-Side Developer)
10 5 (2.63%) PHP MySQL Developer
10 5 (2.63%) PHP Symfony Developer
10 5 (2.63%) Web Developer
Libraries, Frameworks & Software Standards
1 12 (6.32%) HTML
1 12 (6.32%) Redux
2 8 (4.21%) HTML5
3 7 (3.68%) CSS
3 7 (3.68%) REST
4 6 (3.16%) Node.js
5 5 (2.63%) .NET
5 5 (2.63%) Kafka
5 5 (2.63%) RabbitMQ
5 5 (2.63%) React
5 5 (2.63%) Ruby on Rails
5 5 (2.63%) Symfony
6 4 (2.11%) GraphQL
6 4 (2.11%) iOS SDK
6 4 (2.11%) Laravel
6 4 (2.11%) Next.js
6 4 (2.11%) Web Services
7 3 (1.58%) CSS3
7 3 (1.58%) Natural Language Processing
7 3 (1.58%) Twitter Bootstrap
Miscellaneous
1 20 (10.53%) User Experience
2 18 (9.47%) Analytical Skills
3 7 (3.68%) Graphic Design
4 6 (3.16%) Data Centre
4 6 (3.16%) Greenfield Project
4 6 (3.16%) Marketing Technology
5 4 (2.11%) Digital Media
5 4 (2.11%) Over-the-Top Content
5 4 (2.11%) Social Media
6 3 (1.58%) Animation
6 3 (1.58%) Mobile App
6 3 (1.58%) Self-Motivation
6 3 (1.58%) Social Network
7 2 (1.05%) Algorithms
7 2 (1.05%) Management Information System
7 2 (1.05%) Video Conferencing
8 1 (0.53%) Enterprise Software
8 1 (0.53%) FMCG
8 1 (0.53%) Learning Management System
8 1 (0.53%) Public Cloud
Operating Systems
1 11 (5.79%) Apple iOS
1 11 (5.79%) Windows
2 10 (5.26%) Android
3 6 (3.16%) Windows 10
3 6 (3.16%) Windows 7
4 5 (2.63%) Windows Server
5 3 (1.58%) Windows Server 2008
6 2 (1.05%) Linux
7 1 (0.53%) VMS
7 1 (0.53%) Windows 8
7 1 (0.53%) Windows Server 2012
7 1 (0.53%) Windows Server 2016
7 1 (0.53%) Windows Server 2019
Processes & Methodologies
1 42 (22.11%) Agile Software Development
2 20 (10.53%) Stakeholder Management
3 19 (10.00%) Analytics
4 14 (7.37%) Migration
5 13 (6.84%) ERP
5 13 (6.84%) Problem-Solving
5 13 (6.84%) Scrum
5 13 (6.84%) TDD
6 12 (6.32%) Project Management
7 10 (5.26%) Microservices
7 10 (5.26%) Web Development
8 9 (4.74%) Line Management
8 9 (4.74%) PRINCE2
9 8 (4.21%) Computer Science
9 8 (4.21%) CRM
9 8 (4.21%) Software Engineering
10 7 (3.68%) Business Analysis
10 7 (3.68%) Change Management
10 7 (3.68%) Kanban
11 6 (3.16%) Data Management
Programming Languages
1 17 (8.95%) Python
1 17 (8.95%) SQL
2 16 (8.42%) JavaScript
3 10 (5.26%) Go
3 10 (5.26%) Java
3 10 (5.26%) Ruby
4 9 (4.74%) PHP
5 8 (4.21%) Scala
6 6 (3.16%) Kotlin
7 5 (2.63%) T-SQL
8 4 (2.11%) Apple Swift
8 4 (2.11%) C#
9 3 (1.58%) R
10 2 (1.05%) TypeScript
11 1 (0.53%) Apex Code
11 1 (0.53%) C++
11 1 (0.53%) ES6
11 1 (0.53%) Groovy
11 1 (0.53%) Java 8
Qualifications
1 14 (7.37%) Degree
2 5 (2.63%) PRINCE2 Certification
2 5 (2.63%) Security Cleared
3 3 (1.58%) A+ Certification
3 3 (1.58%) DV Cleared
3 3 (1.58%) MCP
3 3 (1.58%) PhD
4 2 (1.05%) Cisco Certification
4 2 (1.05%) CISSP
4 2 (1.05%) CREST Certified
4 2 (1.05%) OSCP
4 2 (1.05%) SC Cleared
4 2 (1.05%) Tigerscheme
5 1 (0.53%) AWS Certification
5 1 (0.53%) CHECK Team Leader
5 1 (0.53%) CHECK Team Member
5 1 (0.53%) Computer Science Degree
5 1 (0.53%) CSPO
5 1 (0.53%) Cyber Scheme
5 1 (0.53%) ECSA
Quality Assurance & Compliance
1 7 (3.68%) QA
2 5 (2.63%) SLA
3 4 (2.11%) Data Quality
4 2 (1.05%) GDPR
5 1 (0.53%) EMIR
5 1 (0.53%) PCI DSS
System Software
1 7 (3.68%) Active Directory
1 7 (3.68%) Docker
2 2 (1.05%) Virtual Machines
3 1 (0.53%) Hyper-V
Systems Management
1 7 (3.68%) Terraform
2 6 (3.16%) Kubernetes
3 5 (2.63%) Kibana
4 2 (1.05%) Grafana
4 2 (1.05%) Prometheus
5 1 (0.53%) AirWatch
5 1 (0.53%) FortiGate
5 1 (0.53%) SCCM
Vendors
1 23 (12.11%) Microsoft
2 17 (8.95%) Adobe
3 16 (8.42%) Google
4 12 (6.32%) Facebook
5 11 (5.79%) Workday
6 7 (3.68%) VMware
7 6 (3.16%) Salesforce.com
8 4 (2.11%) Pardot
9 3 (1.58%) Apple
9 3 (1.58%) Bloomberg
9 3 (1.58%) Cisco
9 3 (1.58%) Marketo
9 3 (1.58%) SAP
10 2 (1.05%) Intapp
10 2 (1.05%) Tableau
11 1 (0.53%) Apteco
11 1 (0.53%) Centrify
11 1 (0.53%) IFS
11 1 (0.53%) Nintex
11 1 (0.53%) Salesforce Marketing Cloud