Period
to 20 January 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 20 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 220 184 205
Rank change year-on-year -36 +21 -29
Contract jobs citing Advertising 549 594 575
As % of all contract IT jobs advertised in London 1.19% 1.42% 1.30%
As % of the General category 2.61% 3.29% 2.79%
Number of daily rates quoted 411 483 427
London median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% -1.30%
10th Percentile £205 £261 £230
90th Percentile £601 £594 £588
England median daily rate £425 £400 £388
% change year-on-year +6.25% +3.23% -3.13%
Number of hourly rates quoted 6 14 18
London median hourly rate £27.64 £21.77 £21.57
Median hourly rate % change year-on-year +26.98% +0.89% -22.01%
10th Percentile £17.83 £15.00 £14.38
90th Percentile £39.63 £43.21 £27.20
England median hourly rate £26.60 £19.96 £19.03
% change year-on-year +33.24% +4.89% -19.87%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 21,002 18,048 20,582
As % of all contract IT jobs advertised in London 45.54% 43.14% 46.55%
Number of daily rates quoted 15,229 12,924 14,447
London median daily rate £503 £488 £475
Median daily rate % change year-on-year +3.08% +2.63% +5.56%
10th Percentile £312 £306 £288
90th Percentile £688 £675 £675
England median daily rate £475 £450 £438
% change year-on-year +5.56% +2.86% +2.94%
Number of hourly rates quoted 197 188 219
London median hourly rate £22.02 £23.71 £24.23
Median hourly rate % change year-on-year -7.13% -2.17% +27.53%
10th Percentile £14.40 £11.40 £12.00
90th Percentile £47.83 £64.00 £55.00
England median hourly rate £26.00 £25.00 £26.00
% change year-on-year +4.00% -3.85% +14.59%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in London.

Contractor daily rate trend for Advertising in London

Advertising
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Advertising in London over the 6 months to 20 January 2018.

Contractor daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in London.

Contractor hourly rate trend for Advertising in London

Advertising
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Advertising in London over the 6 months to 20 January 2018.

Contractor hourly rate histogram for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 20 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -19 139 £489 +15.00% 82
West London -25 29 £325 -18.75% 36
South London -24 17 £488 -2.60% 9
East London -15 5 £420 -13.85% 7
North London -5 1 £375 -
Advertising
England

For the 6 months to 20 January 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Advertising.

1 179 (32.60%) Finance
2 147 (26.78%) Marketing
3 117 (21.31%) Microsoft
4 98 (17.85%) Agile Software Development
5 97 (17.67%) Stakeholder Management
6 65 (11.84%) CRM
7 61 (11.11%) SQL
8 60 (10.93%) Project Management
9 58 (10.56%) JavaScript
10 55 (10.02%) HTML
11 52 (9.47%) Java
12 49 (8.93%) CSS
13 47 (8.56%) Analytical Skills
14 46 (8.38%) .NET
15 45 (8.20%) C#
15 45 (8.20%) Dynamics CRM
16 41 (7.47%) Windows
16 41 (7.47%) Analytics
17 40 (7.29%) User Experience
18 36 (6.56%) Business Intelligence
19 35 (6.38%) Degree
20 32 (5.83%) PRINCE2
20 32 (5.83%) SAP
21 31 (5.65%) Amazon AWS
22 30 (5.46%) Social Media
22 30 (5.46%) Scrum
23 29 (5.28%) ITIL
23 29 (5.28%) SharePoint
23 29 (5.28%) Banking
24 28 (5.10%) ERP

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (5.28%) SharePoint
2 13 (2.37%) CMS
3 11 (2.00%) SharePoint 2013
4 9 (1.64%) BizTalk Server
5 8 (1.46%) Apache Spark
6 7 (1.28%) MS Exchange
7 6 (1.09%) Apache
8 5 (0.91%) Adobe Experience Manager
8 5 (0.91%) IIS
9 4 (0.73%) Jupyter
9 4 (0.73%) Marvel
10 3 (0.55%) Elasticsearch
10 3 (0.55%) SharePoint 2010
10 3 (0.55%) Skype for Business
10 3 (0.55%) WordPress
11 2 (0.36%) Apache Pig
11 2 (0.36%) Confluence
11 2 (0.36%) nginx
11 2 (0.36%) NServiceBus
11 2 (0.36%) Umbraco
Applications
1 26 (4.74%) Microsoft Excel
2 25 (4.55%) Microsoft Office
3 23 (4.19%) Microsoft PowerPoint
4 20 (3.64%) Microsoft Project
5 13 (2.37%) InVision
6 9 (1.64%) MS Visio
7 8 (1.46%) Photoshop
8 6 (1.09%) Adobe After Effects
9 3 (0.55%) Adobe Creative Suite
9 3 (0.55%) Adobe Illustrator
10 2 (0.36%) CINEMA 4D
10 2 (0.36%) SPSS
10 2 (0.36%) UXPin
11 1 (0.18%) Adobe Premiere
11 1 (0.18%) EViews
11 1 (0.18%) HipChat
11 1 (0.18%) InDesign
11 1 (0.18%) InfoPath
11 1 (0.18%) Maya
11 1 (0.18%) Spreadsheet
Business Applications
1 45 (8.20%) Dynamics CRM
2 8 (1.46%) OpenText VIM for SAP
2 8 (1.46%) SAP Business One
3 7 (1.28%) Sage X3
4 5 (0.91%) Dynamics AX
4 5 (0.91%) NetSuite
4 5 (0.91%) SAP ERP
5 4 (0.73%) Dynamics NAV
5 4 (0.73%) Eikon
5 4 (0.73%) SAP Business ByDesign
5 4 (0.73%) SAP CO
5 4 (0.73%) SAP FI
5 4 (0.73%) SAP FI/CO
5 4 (0.73%) Unit4 Business World
6 3 (0.55%) HFM
7 2 (0.36%) Infor M3
7 2 (0.36%) Magento
7 2 (0.36%) Salesforce.com CRM
7 2 (0.36%) SAP R/3
8 1 (0.18%) Oracle EBS R12
Cloud Services
1 31 (5.65%) Amazon AWS
2 21 (3.83%) Microsoft Azure
3 20 (3.64%) Office 365
4 19 (3.46%) Dynamics 365
5 11 (2.00%) Google Analytics
6 9 (1.64%) Cloud Computing
7 8 (1.46%) Adobe Analytics
7 8 (1.46%) SaaS
8 7 (1.28%) AdWords
9 5 (0.91%) Adobe Creative Cloud
9 5 (0.91%) GitHub
9 5 (0.91%) IaaS
9 5 (0.91%) PaaS
10 4 (0.73%) Google Cloud Platform
10 4 (0.73%) Google Tag Manager
11 3 (0.55%) Azure Active Directory
11 3 (0.55%) Yammer
12 2 (0.36%) Force.com
12 2 (0.36%) Heroku
12 2 (0.36%) Serverless
Communications & Networking
1 17 (3.10%) Internet
2 8 (1.46%) DNS
2 8 (1.46%) TCP/IP
3 7 (1.28%) HTTP
4 6 (1.09%) WAN
5 5 (0.91%) VPN
6 4 (0.73%) Broadband
6 4 (0.73%) Intranet
6 4 (0.73%) SAN
7 3 (0.55%) DHCP
7 3 (0.55%) LAN
7 3 (0.55%) MPLS
7 3 (0.55%) Skype
8 2 (0.36%) ADSL
8 2 (0.36%) Ethernet
9 1 (0.18%) DMZ
9 1 (0.18%) Firewall
9 1 (0.18%) NetScaler
9 1 (0.18%) SNMP
9 1 (0.18%) Softphone
Database & Business Intelligence
1 24 (4.37%) SQL Server
2 15 (2.73%) MySQL
3 13 (2.37%) Data Warehouse
4 12 (2.19%) Big Data
4 12 (2.19%) SQL Server Integration Services
5 11 (2.00%) BusinessObjects
6 10 (1.82%) BusinessObjects Business Intelligence
6 10 (1.82%) SAP BW
7 9 (1.64%) SQL Server Reporting Services
8 8 (1.46%) Hadoop
8 8 (1.46%) Relational Database
9 7 (1.28%) MongoDB
9 7 (1.28%) NoSQL
10 5 (0.91%) Crystal Reports
11 4 (0.73%) Apache Hive
12 3 (0.55%) Apache Cassandra
12 3 (0.55%) SQL Server 2008
12 3 (0.55%) SQL Server 2016
12 3 (0.55%) SQL Server Analysis Services
13 2 (0.36%) Power BI
Development Applications
1 19 (3.46%) Git (software)
2 15 (2.73%) Jenkins
3 8 (1.46%) Cucumber
3 8 (1.46%) JIRA
3 8 (1.46%) Subversion
4 5 (0.91%) Balsamiq Mockups
4 5 (0.91%) Selenium
4 5 (0.91%) WebDriver
5 4 (0.73%) GoCD
5 4 (0.73%) Hudson
5 4 (0.73%) Mercurial
6 3 (0.55%) Babel
6 3 (0.55%) TeamCity
6 3 (0.55%) Visual Studio Team System
6 3 (0.55%) webpack
7 2 (0.36%) Appium
7 2 (0.36%) Atlassian Bamboo
7 2 (0.36%) Capybara
7 2 (0.36%) LoadUI
7 2 (0.36%) Vagrant
General
1 179 (32.60%) Finance
2 147 (26.78%) Marketing
3 29 (5.28%) Banking
4 25 (4.55%) Retail
5 21 (3.83%) Automotive
6 13 (2.37%) German Language
6 13 (2.37%) Italian Language
6 13 (2.37%) Telecoms
7 12 (2.19%) Publishing
8 8 (1.46%) Manufacturing
9 7 (1.28%) Front Office
9 7 (1.28%) Legal
9 7 (1.28%) Spanish Language
10 5 (0.91%) Electronics
10 5 (0.91%) Games
11 3 (0.55%) Back Office
11 3 (0.55%) Billing
11 3 (0.55%) French Language
11 3 (0.55%) Law
12 2 (0.36%) Investment Banking
Job Titles
1 116 (21.13%) Developer
2 75 (13.66%) Analyst
3 57 (10.38%) Project Manager
4 44 (8.01%) Consultant
5 37 (6.74%) Business Analyst
6 34 (6.19%) Senior Manager
7 22 (4.01%) Designer
8 19 (3.46%) Architect
9 16 (2.91%) Java Developer
10 15 (2.73%) Product Manager
11 14 (2.55%) .NET Developer
11 14 (2.55%) Account Manager
11 14 (2.55%) Junior
12 13 (2.37%) Senior Account Manager
13 11 (2.00%) CRM Analyst
13 11 (2.00%) Marketing Manager
13 11 (2.00%) Support Analyst
14 10 (1.82%) CRM Business Analyst
14 10 (1.82%) Junior Project Manager
15 9 (1.64%) SAP Consultant
Libraries, Frameworks & Software Standards
1 55 (10.02%) HTML
2 49 (8.93%) CSS
3 46 (8.38%) .NET
4 21 (3.83%) HTML5
4 21 (3.83%) RESTful
5 20 (3.64%) Node.js
5 20 (3.64%) Web Services
6 18 (3.28%) XML
7 16 (2.91%) REST
8 15 (2.73%) React
9 14 (2.55%) ASP.NET
9 14 (2.55%) CSS3
10 13 (2.37%) AngularJS
10 13 (2.37%) ASP.NET Web API
10 13 (2.37%) jQuery
11 9 (1.64%) Kafka
12 8 (1.46%) .NET Framework
12 8 (1.46%) JSON
12 8 (1.46%) WCF
13 7 (1.28%) COM
Miscellaneous
1 47 (8.56%) Analytical Skills
2 40 (7.29%) User Experience
3 30 (5.46%) Social Media
4 15 (2.73%) FMCG
4 15 (2.73%) Mobile App
5 13 (2.37%) Computer Science
6 12 (2.19%) Greenfield Project
7 11 (2.00%) Animation
7 11 (2.00%) Data Structures
8 10 (1.82%) Blackberry
8 10 (1.82%) PMI
9 7 (1.28%) Algorithms
10 6 (1.09%) Data Centre
10 6 (1.09%) Enterprise Software
10 6 (1.09%) Video on Demand
11 4 (0.73%) Fintech
11 4 (0.73%) Graphic Design
11 4 (0.73%) Over-the-Top Content
12 3 (0.55%) Online Banking
12 3 (0.55%) Photography
Operating Systems
1 41 (7.47%) Windows
2 25 (4.55%) Linux
3 17 (3.10%) Android
4 16 (2.91%) Windows Server
5 14 (2.55%) Windows Server 2012
6 13 (2.37%) Apple iOS
6 13 (2.37%) Windows Server 2008
7 11 (2.00%) Windows 7
8 10 (1.82%) Windows 10
9 9 (1.64%) Unix
10 4 (0.73%) Windows Server 2003
11 3 (0.55%) Red Hat Enterprise Linux
11 3 (0.55%) zOS
12 2 (0.36%) CentOS
13 1 (0.18%) Mac OS
13 1 (0.18%) Mac OS X
13 1 (0.18%) Oracle Linux
13 1 (0.18%) Solaris
13 1 (0.18%) Windows XP
Processes & Methodologies
1 98 (17.85%) Agile Software Development
2 97 (17.67%) Stakeholder Management
3 65 (11.84%) CRM
4 60 (10.93%) Project Management
5 41 (7.47%) Analytics
6 36 (6.56%) Business Intelligence
7 32 (5.83%) PRINCE2
8 30 (5.46%) Scrum
9 29 (5.28%) ITIL
10 28 (5.10%) ERP
11 26 (4.74%) Continuous Integration
11 26 (4.74%) DevOps
11 26 (4.74%) Migration
12 25 (4.55%) TDD
13 24 (4.37%) Digital Marketing
14 22 (4.01%) Business Analysis
14 22 (4.01%) Product Management
15 20 (3.64%) Software Engineering
16 18 (3.28%) OO
17 17 (3.10%) Data Analysis
Programming Languages
1 61 (11.11%) SQL
2 58 (10.56%) JavaScript
3 52 (9.47%) Java
4 45 (8.20%) C#
5 27 (4.92%) Python
6 15 (2.73%) PowerShell
6 15 (2.73%) Scala
7 12 (2.19%) PHP
8 8 (1.46%) C
8 8 (1.46%) R
8 8 (1.46%) TypeScript
9 6 (1.09%) Apple Swift
9 6 (1.09%) C++
9 6 (1.09%) Objective-C
10 5 (0.91%) Apex Code
10 5 (0.91%) ES6
10 5 (0.91%) T-SQL
11 4 (0.73%) VBA
12 3 (0.55%) Ruby
13 2 (0.36%) JCL
Qualifications
1 35 (6.38%) Degree
2 16 (2.91%) PMP
3 11 (2.00%) Computer Science Degree
3 11 (2.00%) PMI Certification
3 11 (2.00%) PRINCE2 Certification
4 10 (1.82%) Microsoft Certification
5 9 (1.64%) MCSA
5 9 (1.64%) MCSE
6 7 (1.28%) ITIL Certification
7 5 (0.91%) CISA
7 5 (0.91%) CISM
7 5 (0.91%) CISSP
7 5 (0.91%) CRISC
8 4 (0.73%) ISEB
8 4 (0.73%) Security Cleared
9 3 (0.55%) Cisco Certification
9 3 (0.55%) MCP
9 3 (0.55%) RHCE
9 3 (0.55%) SC Cleared
9 3 (0.55%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 21 (3.83%) GDPR
2 15 (2.73%) QA
2 15 (2.73%) SLA
3 8 (1.46%) PMO
4 4 (0.73%) ISO/IEC 27001
5 1 (0.18%) HL7
5 1 (0.18%) PCI DSS
System Software
1 26 (4.74%) Active Directory
2 13 (2.37%) Docker
3 6 (1.09%) VMware ESXi
4 5 (0.91%) VMware Infrastructure
5 2 (0.36%) Apache Flume
5 2 (0.36%) Time Sharing Option
5 2 (0.36%) XenApp
6 1 (0.18%) ISA Server
6 1 (0.18%) NFS
6 1 (0.18%) Virtual Machines
6 1 (0.18%) Virtual Servers
6 1 (0.18%) vSphere
Systems Management
1 9 (1.64%) DameWare
2 7 (1.28%) Ansible
3 6 (1.09%) Systems Management Server (SMS)
4 4 (0.73%) Opscode Chef
4 4 (0.73%) Terraform
5 3 (0.55%) NetBackup
5 3 (0.55%) Puppet
5 3 (0.55%) SCCM
6 2 (0.36%) Kubernetes
6 2 (0.36%) Packer
6 2 (0.36%) TeamSite
7 1 (0.18%) Docker Swarm
7 1 (0.18%) Forefront Identity Manager
7 1 (0.18%) HP Quality Center
7 1 (0.18%) Marathon
7 1 (0.18%) vCenter Server
7 1 (0.18%) vMotion
Vendors
1 117 (21.31%) Microsoft
2 32 (5.83%) SAP
3 27 (4.92%) Google
4 21 (3.83%) Adobe
4 21 (3.83%) Citrix
5 19 (3.46%) VMware
6 15 (2.73%) Salesforce.com
7 14 (2.55%) Apple
8 10 (1.82%) Ariba
8 10 (1.82%) FactSet
8 10 (1.82%) Oracle
8 10 (1.82%) Sage
8 10 (1.82%) Sitecore
9 9 (1.64%) Bloomberg
9 9 (1.64%) Reuters
10 8 (1.46%) IBM
10 8 (1.46%) OpenText
11 7 (1.28%) Tableau
12 5 (0.91%) EMC
13 4 (0.73%) Epicor