Period
to 19 November 2017

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 19 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 224 186 186
Rank change year-on-year -38 0 +7
Contract jobs citing Advertising 546 594 628
As % of all contract IT jobs advertised in London 1.18% 1.32% 1.34%
As % of the General category 2.55% 3.06% 2.85%
Number of daily rates quoted 390 479 482
London median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £231 £230 £239
90th Percentile £601 £594 £588
England median daily rate £425 £400 £388
% change year-on-year +6.25% +3.23% -3.13%
Number of hourly rates quoted 9 19 18
London median hourly rate £21.30 £20.00 £21.02
Median hourly rate % change year-on-year +6.50% -4.83% -20.19%
10th Percentile £10.00 £15.00 £12.75
90th Percentile £34.30 £38.55 £30.63
England median hourly rate £18.50 £18.75 £19.03
% change year-on-year -1.33% -1.47% -15.42%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 21401 19387 22047
As % of all contract IT jobs advertised in London 46.30% 43.17% 46.89%
Number of daily rates quoted 15482 13926 15634
London median daily rate £513 £475 £475
Median daily rate % change year-on-year +7.89% - +5.56%
10th Percentile £313 £300 £288
90th Percentile £688 £675 £664
England median daily rate £475 £450 £433
% change year-on-year +5.56% +4.05% +1.76%
Number of hourly rates quoted 193 201 242
London median hourly rate £22.50 £20.00 £21.72
Median hourly rate % change year-on-year +12.50% -7.92% +14.32%
10th Percentile £13.74 £11.25 £12.00
90th Percentile £47.50 £56.87 £52.17
England median hourly rate £25.12 £25.00 £24.85
% change year-on-year +0.48% +0.60% +13.60%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in London.

Contractor daily rate trend for Advertising in London

Advertising
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Advertising in London over the 6 months to 19 November 2017.

Contractor daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in London.

Contractor hourly rate trend for Advertising in London

Advertising
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Advertising in London over the 6 months to 19 November 2017.

Contractor hourly rate histogram for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -7 137 £481 +13.24% 19
West London -10 24 £358 -14.63% 6
South London -30 14 £525 -3.45%
East London -8 8 £420 -13.85% 5
North London -9 3 £400 -3.03% 2
Advertising
England

For the 6 months to 19 November 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Advertising.

1 170 (31.14%) Finance
2 155 (28.39%) Marketing
3 125 (22.89%) Microsoft
4 99 (18.13%) Agile Software Development
5 95 (17.40%) Stakeholder Management
6 69 (12.64%) JavaScript
7 68 (12.45%) SQL
8 62 (11.36%) CRM
9 58 (10.62%) HTML
9 58 (10.62%) Project Management
10 53 (9.71%) CSS
11 51 (9.34%) .NET
12 50 (9.16%) Java
13 48 (8.79%) Analytics
14 47 (8.61%) Analytical Skills
15 44 (8.06%) Dynamics CRM
16 43 (7.88%) TDD
17 42 (7.69%) Degree
17 42 (7.69%) C#
18 38 (6.96%) Windows
19 36 (6.59%) User Experience
20 35 (6.41%) SharePoint
21 34 (6.23%) Business Intelligence
22 33 (6.04%) ITIL
23 32 (5.86%) ERP
23 32 (5.86%) Microsoft Excel
23 32 (5.86%) Migration
23 32 (5.86%) Banking
24 31 (5.68%) Amazon AWS
25 30 (5.49%) Google

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (6.41%) SharePoint
2 19 (3.48%) CMS
3 14 (2.56%) SharePoint 2013
4 9 (1.65%) BizTalk Server
5 6 (1.10%) IIS
5 6 (1.10%) MS Exchange
6 5 (0.92%) Sitecore CMS
7 4 (0.73%) EPiServer
8 3 (0.55%) Apache Spark
8 3 (0.55%) Confluence
8 3 (0.55%) SAS
8 3 (0.55%) SharePoint 2010
8 3 (0.55%) Umbraco
9 2 (0.37%) Adobe Experience Manager
9 2 (0.37%) Apache
9 2 (0.37%) Cloud Foundry
9 2 (0.37%) Drupal
9 2 (0.37%) IBM Domino
9 2 (0.37%) IBM Notes
9 2 (0.37%) MS Project Server
Applications
1 32 (5.86%) Microsoft Excel
2 27 (4.95%) Microsoft Office
3 21 (3.85%) Microsoft PowerPoint
4 19 (3.48%) Microsoft Project
5 10 (1.83%) MS Visio
6 9 (1.65%) InVision
7 5 (0.92%) Photoshop
8 3 (0.55%) Adobe After Effects
8 3 (0.55%) Adobe Creative Suite
8 3 (0.55%) Spreadsheet
9 2 (0.37%) Adobe Illustrator
9 2 (0.37%) UXPin
10 1 (0.18%) Adobe Premiere
10 1 (0.18%) CINEMA 4D
10 1 (0.18%) EViews
10 1 (0.18%) HipChat
10 1 (0.18%) InfoPath
Business Applications
1 44 (8.06%) Dynamics CRM
2 9 (1.65%) Sage X3
3 8 (1.47%) Dynamics AX
4 7 (1.28%) SAP Business One
5 6 (1.10%) OpenText VIM for SAP
6 5 (0.92%) Dynamics NAV
6 5 (0.92%) SAP ERP
7 4 (0.73%) Eloqua
7 4 (0.73%) NetSuite
7 4 (0.73%) Sage 50
7 4 (0.73%) Unit4 Business World
8 3 (0.55%) Eikon
8 3 (0.55%) Sage 200
8 3 (0.55%) SAP Business ByDesign
8 3 (0.55%) SAP CO
8 3 (0.55%) SAP FI
8 3 (0.55%) SAP FI/CO
9 2 (0.37%) HFM
9 2 (0.37%) Salesforce.com CRM
9 2 (0.37%) SAP R/3
Cloud Services
1 31 (5.68%) Amazon AWS
2 28 (5.13%) Office 365
3 26 (4.76%) Microsoft Azure
4 18 (3.30%) Dynamics 365
5 13 (2.38%) Cloud Computing
5 13 (2.38%) Google Analytics
6 10 (1.83%) IaaS
7 7 (1.28%) Azure Active Directory
8 6 (1.10%) AdWords
8 6 (1.10%) Google Cloud Platform
8 6 (1.10%) PaaS
8 6 (1.10%) SaaS
9 3 (0.55%) Adobe Analytics
9 3 (0.55%) GitHub
9 3 (0.55%) npm
9 3 (0.55%) Yammer
10 2 (0.37%) Force.com
10 2 (0.37%) Google Tag Manager
10 2 (0.37%) Heroku
10 2 (0.37%) OneDrive
Communications & Networking
1 20 (3.66%) Internet
2 8 (1.47%) HTTP
2 8 (1.47%) TCP/IP
3 6 (1.10%) DNS
3 6 (1.10%) VPN
4 5 (0.92%) WAN
5 4 (0.73%) Intranet
5 4 (0.73%) SAN
6 3 (0.55%) Skype
7 2 (0.37%) Broadband
7 2 (0.37%) DHCP
8 1 (0.18%) ADSL
8 1 (0.18%) Cisco IOS
8 1 (0.18%) DMZ
8 1 (0.18%) Ethernet
8 1 (0.18%) LAN
8 1 (0.18%) MPLS
8 1 (0.18%) SNMP
8 1 (0.18%) Softphone
8 1 (0.18%) Wireless
Database & Business Intelligence
1 24 (4.40%) SQL Server
2 17 (3.11%) NoSQL
3 15 (2.75%) MongoDB
4 13 (2.38%) Big Data
4 13 (2.38%) MySQL
5 12 (2.20%) BusinessObjects
6 11 (2.01%) Apache Cassandra
6 11 (2.01%) Couchbase
6 11 (2.01%) Data Warehouse
6 11 (2.01%) SAP BW
7 10 (1.83%) BusinessObjects Business Intelligence
7 10 (1.83%) SQL Server Integration Services
8 9 (1.65%) Relational Database
9 6 (1.10%) SQL Server Reporting Services
10 5 (0.92%) Crystal Reports
10 5 (0.92%) Hadoop
11 3 (0.55%) Power BI
11 3 (0.55%) QlikView
12 2 (0.37%) BigQuery
12 2 (0.37%) Oracle Smart View
Development Applications
1 21 (3.85%) Git (software)
2 16 (2.93%) Jenkins
3 11 (2.01%) JIRA
4 8 (1.47%) JUnit
5 7 (1.28%) Selenium
5 7 (1.28%) TestNG
5 7 (1.28%) Visual Studio
6 6 (1.10%) Subversion
7 5 (0.92%) Cucumber
7 5 (0.92%) Team Foundation Server
7 5 (0.92%) TeamCity
8 4 (0.73%) Atlassian Bamboo
8 4 (0.73%) Bower
8 4 (0.73%) gulp
8 4 (0.73%) Hudson
8 4 (0.73%) Mercurial
8 4 (0.73%) Mocha
8 4 (0.73%) WebDriver
9 3 (0.55%) NUnit
9 3 (0.55%) Protractor
General
1 170 (31.14%) Finance
2 155 (28.39%) Marketing
3 32 (5.86%) Banking
4 24 (4.40%) Retail
5 22 (4.03%) Automotive
6 12 (2.20%) German Language
6 12 (2.20%) Italian Language
7 10 (1.83%) Front Office
8 8 (1.47%) Manufacturing
8 8 (1.47%) Telecoms
9 6 (1.10%) Games
9 6 (1.10%) Investment Banking
9 6 (1.10%) Spanish Language
10 5 (0.92%) Legal
10 5 (0.92%) Publishing
11 4 (0.73%) Back Office
12 3 (0.55%) Electronics
12 3 (0.55%) French Language
13 2 (0.37%) Billing
14 1 (0.18%) General Ledger
Job Titles
1 126 (23.08%) Developer
2 91 (16.67%) Analyst
3 63 (11.54%) Project Manager
4 46 (8.42%) Business Analyst
5 40 (7.33%) Consultant
6 23 (4.21%) Senior Manager
7 18 (3.30%) Java Developer
8 17 (3.11%) Architect
9 15 (2.75%) .NET Developer
9 15 (2.75%) Junior
10 13 (2.38%) Designer
11 12 (2.20%) Front End Developer (Client-Side Developer)
11 12 (2.20%) Marketing Manager
11 12 (2.20%) Service Manager
12 11 (2.01%) Administrator
12 11 (2.01%) Data Analyst
12 11 (2.01%) Product Manager
13 10 (1.83%) CRM Analyst
13 10 (1.83%) Marketing Analyst
13 10 (1.83%) SharePoint Developer
Libraries, Frameworks & Software Standards
1 58 (10.62%) HTML
2 53 (9.71%) CSS
3 51 (9.34%) .NET
4 25 (4.58%) HTML5
4 25 (4.58%) Node.js
5 20 (3.66%) RESTful
5 20 (3.66%) Web Services
6 19 (3.48%) CSS3
7 18 (3.30%) jQuery
7 18 (3.30%) React
8 16 (2.93%) ASP.NET
8 16 (2.93%) XML
9 13 (2.38%) AngularJS
10 12 (2.20%) REST
11 11 (2.01%) ASP.NET Web API
11 11 (2.01%) Spring
12 9 (1.65%) JSON
13 8 (1.47%) COM
13 8 (1.47%) Hibernate
13 8 (1.47%) React Native
Miscellaneous
1 47 (8.61%) Analytical Skills
2 36 (6.59%) User Experience
3 26 (4.76%) Social Media
4 17 (3.11%) Mobile App
5 16 (2.93%) Computer Science
6 12 (2.20%) Data Structures
7 11 (2.01%) Greenfield Project
8 10 (1.83%) PMI
9 8 (1.47%) Blackberry
10 7 (1.28%) Animation
11 5 (0.92%) Algorithms
11 5 (0.92%) Blog
11 5 (0.92%) FMCG
12 4 (0.73%) Data Centre
12 4 (0.73%) Fintech
12 4 (0.73%) Management Information System
12 4 (0.73%) New Media
12 4 (0.73%) Over-the-Top Content
12 4 (0.73%) Photography
13 3 (0.55%) Online Banking
Operating Systems
1 38 (6.96%) Windows
2 25 (4.58%) Linux
3 17 (3.11%) Android
4 15 (2.75%) Windows Server
5 12 (2.20%) Apple iOS
5 12 (2.20%) Windows Server 2012
6 11 (2.01%) Windows 7
6 11 (2.01%) Windows Server 2008
7 10 (1.83%) Unix
7 10 (1.83%) Windows 10
8 4 (0.73%) Windows Server 2003
9 3 (0.55%) Red Hat Enterprise Linux
9 3 (0.55%) zOS
10 2 (0.37%) CentOS
10 2 (0.37%) Mac OS
10 2 (0.37%) Mac OS X
11 1 (0.18%) Oracle Linux
11 1 (0.18%) Solaris
11 1 (0.18%) Windows XP
Processes & Methodologies
1 99 (18.13%) Agile Software Development
2 95 (17.40%) Stakeholder Management
3 62 (11.36%) CRM
4 58 (10.62%) Project Management
5 48 (8.79%) Analytics
6 43 (7.88%) TDD
7 34 (6.23%) Business Intelligence
8 33 (6.04%) ITIL
9 32 (5.86%) ERP
9 32 (5.86%) Migration
10 30 (5.49%) Scrum
11 28 (5.13%) Continuous Integration
11 28 (5.13%) DevOps
11 28 (5.13%) PRINCE2
12 26 (4.76%) OO
13 24 (4.40%) Business Analysis
13 24 (4.40%) MVC
13 24 (4.40%) Software Engineering
14 21 (3.85%) Asset Management
14 21 (3.85%) Data Analysis
Programming Languages
1 69 (12.64%) JavaScript
2 68 (12.45%) SQL
3 50 (9.16%) Java
4 42 (7.69%) C#
5 29 (5.31%) Python
6 15 (2.75%) PowerShell
7 11 (2.01%) Scala
8 10 (1.83%) PHP
9 9 (1.65%) R
10 8 (1.47%) C
10 8 (1.47%) T-SQL
11 7 (1.28%) TypeScript
12 6 (1.10%) Apple Swift
12 6 (1.10%) Objective-C
13 5 (0.92%) C++
14 4 (0.73%) Apex Code
14 4 (0.73%) ES6
15 3 (0.55%) Ruby
16 2 (0.37%) JCL
16 2 (0.37%) VBA
Qualifications
1 42 (7.69%) Degree
2 17 (3.11%) PMP
3 14 (2.56%) Computer Science Degree
4 13 (2.38%) PMI Certification
5 12 (2.20%) PRINCE2 Certification
6 11 (2.01%) ITIL Certification
7 8 (1.47%) Microsoft Certification
8 7 (1.28%) MCSA
8 7 (1.28%) MCSE
9 3 (0.55%) ISEB
9 3 (0.55%) ITIL Foundation Certificate
9 3 (0.55%) RHCE
9 3 (0.55%) VCP5
9 3 (0.55%) VMware Certified Professional (VCP)
10 2 (0.37%) Cisco Certification
10 2 (0.37%) IBM Certification
10 2 (0.37%) PhD
10 2 (0.37%) Security Cleared
10 2 (0.37%) Six Sigma Black Belt
10 2 (0.37%) Six Sigma Green Belt
Quality Assurance & Compliance
1 17 (3.11%) GDPR
2 15 (2.75%) QA
3 11 (2.01%) PMO
4 10 (1.83%) SLA
5 3 (0.55%) ISO/IEC 27001
6 2 (0.37%) MiFID
7 1 (0.18%) Basel III
7 1 (0.18%) Data Quality
7 1 (0.18%) Dodd-Frank
7 1 (0.18%) EMIR
7 1 (0.18%) FATCA
7 1 (0.18%) HL7
7 1 (0.18%) IFRS
System Software
1 25 (4.58%) Active Directory
2 13 (2.38%) Docker
3 6 (1.10%) VMware ESXi
3 6 (1.10%) VMware Infrastructure
4 2 (0.37%) Time Sharing Option
4 2 (0.37%) Virtual Machines
4 2 (0.37%) vSphere
4 2 (0.37%) XenApp
5 1 (0.18%) ISA Server
5 1 (0.18%) NFS
5 1 (0.18%) Virtual Desktop
5 1 (0.18%) Virtual Servers
Systems Management
1 7 (1.28%) DameWare
2 5 (0.92%) Systems Management Server (SMS)
2 5 (0.92%) Terraform
3 4 (0.73%) Opscode Chef
3 4 (0.73%) SCCM
4 3 (0.55%) Ansible
4 3 (0.55%) NetBackup
4 3 (0.55%) Puppet
5 2 (0.37%) Kubernetes
5 2 (0.37%) Microsoft Intune
5 2 (0.37%) Packer
5 2 (0.37%) TeamSite
6 1 (0.18%) Docker Swarm
6 1 (0.18%) Forefront Identity Manager
6 1 (0.18%) HP Quality Center
6 1 (0.18%) Marathon
6 1 (0.18%) vCenter Server
6 1 (0.18%) vMotion
Vendors
1 125 (22.89%) Microsoft
2 30 (5.49%) Google
3 27 (4.95%) SAP
4 20 (3.66%) VMware
5 17 (3.11%) Citrix
6 15 (2.75%) Adobe
7 14 (2.56%) Apple
8 13 (2.38%) Sage
9 12 (2.20%) Sitecore
10 10 (1.83%) Ariba
11 9 (1.65%) Oracle
11 9 (1.65%) Salesforce.com
11 9 (1.65%) Tableau
12 8 (1.47%) IBM
13 7 (1.28%) Bloomberg
13 7 (1.28%) FactSet
13 7 (1.28%) Reuters
14 6 (1.10%) Cisco
14 6 (1.10%) OpenText
15 5 (0.92%) EMC