Period
to 13 December 2019

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 13 December 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
13 Dec 2019
Same period 2018 Same period 2017
Rank 259 235 248
Rank change year-on-year -24 +13 -51
Contract jobs citing Advertising 332 553 536
As % of all contract IT jobs advertised in London 0.98% 1.18% 1.13%
As % of the General category 2.26% 2.53% 2.30%
Number of daily rates quoted 274 377 394
London median daily rate £475 £475 £425
Median daily rate % change year-on-year - +11.76% -
10th Percentile £233 £247 £215
90th Percentile £650 £613 £600
England median daily rate £460 £450 £425
% change year-on-year +2.22% +5.88% +6.25%
Number of hourly rates quoted 10 4 6
London median hourly rate £21.50 £93.00 £24.90
Median hourly rate % change year-on-year -76.88% +273.49% +24.50%
10th Percentile £7.00 £22.95 £9.63
90th Percentile £38.92 £165.68 £39.63
England median hourly rate £21.50 £27.00 £18.50
% change year-on-year -20.37% +45.95% -1.33%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 14,662 21,830 23,322
As % of all contract IT jobs advertised in London 43.29% 46.50% 49.03%
Number of daily rates quoted 10,348 15,551 16,776
London median daily rate £525 £525 £500
Median daily rate % change year-on-year - +5.00% +5.26%
10th Percentile £313 £320 £309
90th Percentile £713 £700 £688
England median daily rate £491 £488 £475
% change year-on-year +0.72% +2.63% +5.56%
Number of hourly rates quoted 201 250 227
London median hourly rate £23.50 £23.50 £22.02
Median hourly rate % change year-on-year - +6.75% +6.95%
10th Percentile £12.44 £13.28 £13.31
90th Percentile £52.50 £56.38 £47.50
England median hourly rate £22.00 £21.59 £23.00
% change year-on-year +1.92% -6.15% +15.00%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in London.

Contractor daily rate trend for Advertising in London

Advertising
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Advertising in London over the 6 months to 13 December 2019.

Contractor daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in London.

Contractor hourly rate trend for Advertising in London

Advertising
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Advertising in London over the 6 months to 13 December 2019.

Contractor hourly rate histogram for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 13 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +45 106 £525 +2.44% 48
West London +13 17 £513 +22.39% 13
South London +25 3 £475 - 5
East London +34 2 £374 -35.00% 7
North London - 1 £550 - 1
Advertising
England

For the 6 months to 13 December 2019, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Advertising.

1 95 (28.61%) Finance
2 89 (26.81%) Agile Software Development
3 74 (22.29%) Marketing
4 51 (15.36%) JavaScript
5 48 (14.46%) Java
6 44 (13.25%) Stakeholder Management
7 43 (12.95%) CSS
8 42 (12.65%) Python
9 41 (12.35%) HTML
10 39 (11.75%) Microsoft
11 38 (11.45%) Degree
12 31 (9.34%) SQL
12 31 (9.34%) Windows
12 31 (9.34%) Computer Science
13 28 (8.43%) Project Management
14 26 (7.83%) Azure
15 24 (7.23%) React
16 23 (6.93%) User Experience
16 23 (6.93%) TDD
17 22 (6.63%) Analytical Skills
17 22 (6.63%) Machine Learning
18 21 (6.33%) Adobe
19 20 (6.02%) JIRA
19 20 (6.02%) Google
19 20 (6.02%) Office 365
19 20 (6.02%) Analytics
19 20 (6.02%) Problem-Solving
20 19 (5.72%) DevOps
21 18 (5.42%) Artificial Intelligence
21 18 (5.42%) AWS

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (3.31%) Confluence
2 5 (1.51%) Apache
2 5 (1.51%) CMS
3 4 (1.20%) SAS
4 3 (0.90%) Adobe Experience Manager
4 3 (0.90%) Elasticsearch
4 3 (0.90%) SharePoint
5 2 (0.60%) Apache Spark
5 2 (0.60%) Blackberry Enterprise Server
5 2 (0.60%) nginx
6 1 (0.30%) Apache Airflow
6 1 (0.30%) Drupal
6 1 (0.30%) EPiServer
6 1 (0.30%) Headless CMS
6 1 (0.30%) JBoss
6 1 (0.30%) Jupyter
6 1 (0.30%) Sitecore CMS
6 1 (0.30%) Skype for Business
6 1 (0.30%) Tomcat
Applications
1 13 (3.92%) Microsoft Excel
2 10 (3.01%) Microsoft Office
2 10 (3.01%) Sketch
3 9 (2.71%) Marvel
4 7 (2.11%) Photoshop
5 6 (1.81%) Adobe Creative Suite
6 4 (1.20%) Adobe After Effects
7 3 (0.90%) InVision
7 3 (0.90%) Microsoft PowerPoint
8 2 (0.60%) Adobe Illustrator
8 2 (0.60%) CINEMA 4D
8 2 (0.60%) MS Visio
8 2 (0.60%) Zeplin
9 1 (0.30%) 3ds Max
9 1 (0.30%) AutoCAD
9 1 (0.30%) OmniGraffle
9 1 (0.30%) Revit
9 1 (0.30%) SPSS
9 1 (0.30%) Stata
Business Applications
1 5 (1.51%) Dynamics CRM
2 3 (0.90%) Workday HCM
3 1 (0.30%) SAP Oil and Gas
3 1 (0.30%) SAP S/4HANA
3 1 (0.30%) Sparx Enterprise Architect
Cloud Services
1 26 (7.83%) Azure
2 20 (6.02%) Office 365
3 18 (5.42%) AWS
4 11 (3.31%) AWS Lambda
4 11 (3.31%) Serverless
5 9 (2.71%) GCP
6 6 (1.81%) Adobe Analytics
6 6 (1.81%) Amazon S3
7 5 (1.51%) Amazon EMR
7 5 (1.51%) IaaS
8 4 (1.20%) Azure Active Directory
8 4 (1.20%) Dynamics 365
8 4 (1.20%) SuccessFactors
9 3 (0.90%) Adobe Creative Cloud
9 3 (0.90%) AdWords
10 2 (0.60%) G Suite
10 2 (0.60%) OneDrive
10 2 (0.60%) PaaS
10 2 (0.60%) SaaS
10 2 (0.60%) Sauce Labs
Communications & Networking
1 6 (1.81%) Firewall
1 6 (1.81%) WAN
2 5 (1.51%) Internet
2 5 (1.51%) TCP/IP
3 4 (1.20%) LAN
3 4 (1.20%) Network Security
4 3 (0.90%) HTTP
5 2 (0.60%) Cisco IOS
5 2 (0.60%) Cisco Nexus
5 2 (0.60%) DHCP
5 2 (0.60%) DNS
5 2 (0.60%) Ethernet
5 2 (0.60%) OSPF
5 2 (0.60%) VPN
6 1 (0.30%) IPv4
6 1 (0.30%) IPv6
6 1 (0.30%) Skype
6 1 (0.30%) SMS
6 1 (0.30%) VXLAN
6 1 (0.30%) Wireshark
Database & Business Intelligence
1 15 (4.52%) SQL Server
2 14 (4.22%) Big Data
3 12 (3.61%) Data Warehouse
4 11 (3.31%) Data Lake
5 10 (3.01%) Apache Cassandra
5 10 (3.01%) Relational Database
6 7 (2.11%) NoSQL
7 5 (1.51%) Amazon Redshift
7 5 (1.51%) MongoDB
7 5 (1.51%) PostgreSQL
8 4 (1.20%) Data Mining
8 4 (1.20%) Hadoop
8 4 (1.20%) MySQL
9 3 (0.90%) Redis
10 2 (0.60%) Apache Hive
10 2 (0.60%) KDB
10 2 (0.60%) Oracle Reports
11 1 (0.30%) RDBMS
11 1 (0.30%) SAP BW
11 1 (0.30%) SQLPlus
Development Applications
1 20 (6.02%) JIRA
2 15 (4.52%) Git (software)
3 9 (2.71%) Jenkins
4 6 (1.81%) Cucumber
5 4 (1.20%) JMeter
6 3 (0.90%) Bitbucket
6 3 (0.90%) JUnit
6 3 (0.90%) REST Assured
6 3 (0.90%) TestNG
6 3 (0.90%) WebDriver
7 2 (0.60%) Burp Suite
7 2 (0.60%) EasyMock
7 2 (0.60%) Gatling
7 2 (0.60%) jMock
7 2 (0.60%) Protractor
7 2 (0.60%) SoapUI
7 2 (0.60%) Subversion
8 1 (0.30%) Atlassian Bamboo
8 1 (0.30%) LSMW
8 1 (0.30%) Moq
General
1 95 (28.61%) Finance
2 74 (22.29%) Marketing
3 14 (4.22%) Publishing
4 12 (3.61%) Retail
5 10 (3.01%) Banking
6 7 (2.11%) Games
7 5 (1.51%) Public Sector
8 4 (1.20%) Investment Banking
8 4 (1.20%) Pharmaceutical
9 3 (0.90%) Automotive
9 3 (0.90%) Legal
10 2 (0.60%) Back Office
10 2 (0.60%) Front Office
10 2 (0.60%) Law
10 2 (0.60%) Manufacturing
10 2 (0.60%) Retail Banking
11 1 (0.30%) Billing
11 1 (0.30%) Japanese Language
11 1 (0.30%) Telecoms
Job Titles
1 78 (23.49%) Developer
2 61 (18.37%) Analyst
3 32 (9.64%) Project Manager
4 28 (8.43%) Architect
5 25 (7.53%) Business Analyst
6 17 (5.12%) Designer
7 11 (3.31%) Product Manager
8 10 (3.01%) Data Scientist
8 10 (3.01%) Front End Developer (Client-Side Developer)
8 10 (3.01%) IT Support
8 10 (3.01%) Java Developer
8 10 (3.01%) Solutions Architect
8 10 (3.01%) Support Analyst
8 10 (3.01%) UI Designer
9 9 (2.71%) Senior Designer
9 9 (2.71%) Senior UI Designer
9 9 (2.71%) Service Analyst
9 9 (2.71%) Service Desk Analyst
10 8 (2.41%) Programme Manager
10 8 (2.41%) Support Engineer
Libraries, Frameworks & Software Standards
1 43 (12.95%) CSS
2 41 (12.35%) HTML
3 24 (7.23%) React
4 15 (4.52%) REST
5 13 (3.92%) Kafka
5 13 (3.92%) Node.js
6 12 (3.61%) RESTful
7 11 (3.31%) AngularJS
7 11 (3.31%) HTML5
7 11 (3.31%) JSON
8 9 (2.71%) jQuery
8 9 (2.71%) Natural Language Processing
9 8 (2.41%) .NET
9 8 (2.41%) Redux
9 8 (2.41%) Spring
10 7 (2.11%) Middleware
10 7 (2.11%) Web Services
10 7 (2.11%) XML
11 6 (1.81%) FIX Protocol
11 6 (1.81%) SOAP
Miscellaneous
1 23 (6.93%) User Experience
2 22 (6.63%) Analytical Skills
3 11 (3.31%) Social Media
4 10 (3.01%) Digital Media
4 10 (3.01%) Greenfield Project
5 8 (2.41%) Data Centre
6 7 (2.11%) Mobile App
7 6 (1.81%) Algorithms
7 6 (1.81%) Marketing Technology
7 6 (1.81%) Self-Motivation
8 5 (1.51%) Public Cloud
8 5 (1.51%) SWIFT
8 5 (1.51%) Video on Demand
9 4 (1.20%) Video Conferencing
9 4 (1.20%) Video\Live Streaming
10 3 (0.90%) 3D Graphics
10 3 (0.90%) e-Learning
10 3 (0.90%) Fixed Income
10 3 (0.90%) Graphic Design
10 3 (0.90%) Virtual Team
Operating Systems
1 31 (9.34%) Windows
2 15 (4.52%) Windows 10
3 14 (4.22%) Windows 7
4 12 (3.61%) Apple iOS
5 10 (3.01%) Linux
6 9 (2.71%) Android
7 7 (2.11%) Windows Server
8 3 (0.90%) Unix
9 2 (0.60%) tvOS
9 2 (0.60%) Windows Server 2012
10 1 (0.30%) Mac OS X
10 1 (0.30%) Windows 8
10 1 (0.30%) Windows Server 2008
Processes & Methodologies
1 89 (26.81%) Agile Software Development
2 44 (13.25%) Stakeholder Management
3 31 (9.34%) Computer Science
4 28 (8.43%) Project Management
5 23 (6.93%) TDD
6 22 (6.63%) Machine Learning
7 20 (6.02%) Analytics
7 20 (6.02%) Problem-Solving
8 19 (5.72%) DevOps
9 18 (5.42%) Artificial Intelligence
10 17 (5.12%) Test Automation
11 15 (4.52%) E-Commerce
12 14 (4.22%) Front End Development
12 14 (4.22%) PRINCE2
12 14 (4.22%) Scrum
13 13 (3.92%) Change Management
13 13 (3.92%) Data Management
13 13 (3.92%) Data Modelling
13 13 (3.92%) Microservices
13 13 (3.92%) Software Engineering
Programming Languages
1 51 (15.36%) JavaScript
2 48 (14.46%) Java
3 42 (12.65%) Python
4 31 (9.34%) SQL
5 12 (3.61%) Ruby
6 10 (3.01%) C++
7 9 (2.71%) Scala
8 8 (2.41%) C#
9 7 (2.11%) Apex Code
9 7 (2.11%) PHP
9 7 (2.11%) T-SQL
10 6 (1.81%) Go
10 6 (1.81%) Kotlin
11 5 (1.51%) Apple Swift
11 5 (1.51%) R
12 4 (1.20%) Java 8
12 4 (1.20%) TypeScript
13 3 (0.90%) Bash Shell
14 2 (0.60%) ABAP
15 1 (0.30%) VBA
Qualifications
1 38 (11.45%) Degree
2 8 (2.41%) Computer Science Degree
2 8 (2.41%) PhD
3 7 (2.11%) Cisco Certification
4 5 (1.51%) CCNP
5 4 (1.20%) PRINCE2 Certification
6 3 (0.90%) A+ Certification
6 3 (0.90%) Master's Degree
6 3 (0.90%) MCP
7 2 (0.60%) APMP
7 2 (0.60%) CCIE
7 2 (0.60%) CISM
7 2 (0.60%) CISSP
7 2 (0.60%) ITIL Certification
7 2 (0.60%) JNCIP
7 2 (0.60%) PMI Certification
8 1 (0.30%) CCNA
8 1 (0.30%) MBA
8 1 (0.30%) SC Cleared
8 1 (0.30%) Security Cleared
Quality Assurance & Compliance
1 9 (2.71%) Data Quality
2 8 (2.41%) PMO
3 6 (1.81%) QA
4 5 (1.51%) GDPR
5 4 (1.20%) SLA
6 2 (0.60%) P3O
6 2 (0.60%) PCI DSS
7 1 (0.30%) EMIR
System Software
1 15 (4.52%) Active Directory
2 5 (1.51%) Virtual Machines
3 4 (1.20%) Apache ZooKeeper
4 3 (0.90%) Docker
5 1 (0.30%) Hyper-V
5 1 (0.30%) Virtual Desktop
5 1 (0.30%) VMware Infrastructure
5 1 (0.30%) XenApp
Systems Management
1 4 (1.20%) Terraform
2 2 (0.60%) Kibana
2 2 (0.60%) Kubernetes
2 2 (0.60%) logstash
2 2 (0.60%) Puppet
3 1 (0.30%) AirWatch
3 1 (0.30%) Istio
3 1 (0.30%) Jamf Pro
3 1 (0.30%) Nagios
3 1 (0.30%) SCCM
3 1 (0.30%) Single Sign-On
Vendors
1 39 (11.75%) Microsoft
2 21 (6.33%) Adobe
3 20 (6.02%) Google
4 12 (3.61%) Cisco
4 12 (3.61%) Salesforce.com
5 11 (3.31%) Facebook
6 9 (2.71%) Apple
7 8 (2.41%) Oracle
8 7 (2.11%) Salesforce Marketing Cloud
8 7 (2.11%) SAP
9 5 (1.51%) ServiceNow
9 5 (1.51%) Tableau
10 4 (1.20%) Alteryx
10 4 (1.20%) Tealium
11 3 (0.90%) Bloomberg
11 3 (0.90%) Citrix
11 3 (0.90%) Criteo
11 3 (0.90%) Ensighten
11 3 (0.90%) Workday
11 3 (0.90%) YouTube