Period
to 17 September 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 17 September 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
17 Sep 2021
Same period 2020 Same period 2019
Rank 366 248 254
Rank change year-on-year -118 +6 -30
Contract jobs citing Advertising 184 114 420
As % of all contract jobs advertised in London 0.55% 0.84% 1.07%
As % of the General category 0.95% 1.42% 1.94%
Number of daily rates quoted 127 102 323
10th Percentile £210 £312 £213
25th Percentile £360 £377 £400
Median daily rate (50th Percentile) £465 £500 £500
Median % change year-on-year -7.00% - +5.26%
75th Percentile £575 £634 £601
90th Percentile £650 £725 £688
England median daily rate £450 £483 £460
% change year-on-year -6.74% +4.89% +2.22%
Number of hourly rates quoted 15 1 11
10th Percentile £22.50 " "
25th Percentile £28.25 £32.48 £20.75
Median hourly rate £36.50 £34.95 £22.50
Median % change year-on-year +4.43% +55.33% -38.36%
75th Percentile £52.05 £37.43 £30.00
90th Percentile £69.65 " £38.85
England median hourly rate £36.50 £34.95 £30.00
% change year-on-year +4.43% +16.50% +76.47%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 19,333 8,022 21,622
As % of all contract IT jobs advertised in London 57.80% 59.41% 55.20%
Number of daily rates quoted 13,679 5,735 15,230
10th Percentile £360 £320 £313
25th Percentile £455 £420 £413
Median daily rate (50th Percentile) £550 £525 £513
Median % change year-on-year +4.76% +2.44% +1.49%
75th Percentile £674 £650 £613
90th Percentile £750 £750 £700
England median daily rate £525 £495 £475
% change year-on-year +6.06% +4.21% -
Number of hourly rates quoted 195 104 275
10th Percentile £14.05 £15.00 £12.76
25th Percentile £18.75 £19.39 £16.04
Median hourly rate £29.50 £28.95 £21.00
Median % change year-on-year +1.92% +37.83% +10.53%
75th Percentile £48.17 £45.38 £30.00
90th Percentile £64.00 £54.70 £52.50
England median hourly rate £19.00 £22.50 £19.36
% change year-on-year -15.56% +16.22% +7.56%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Advertising in London.

Daily rate trend for Advertising in London

Advertising
Daily Rate Histogram in London

Daily rate distribution for jobs citing Advertising in London over the 6 months to 17 September 2021.

Daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Advertising in London.

Hourly rate trend for Advertising in London

Advertising
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Advertising in London over the 6 months to 17 September 2021.

Hourly rate histogram for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 17 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -54 20 £425 -20.93% 33
South London - 5 £425 -
East London -10 3 £350 -29.11% 10
West London - 1 £400 - 13
Advertising
England

For the 6 months to 17 September 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Advertising.

1 68 (36.96%) Marketing
2 50 (27.17%) Agile Software Development
2 50 (27.17%) Social Skills
3 46 (25.00%) Finance
4 35 (19.02%) Analytics
5 34 (18.48%) SQL
6 31 (16.85%) Analytical Skills
7 29 (15.76%) Degree
8 24 (13.04%) Project Management
8 24 (13.04%) Microsoft
9 23 (12.50%) JavaScript
10 22 (11.96%) HTML
10 22 (11.96%) Azure
11 19 (10.33%) Business Intelligence
11 19 (10.33%) Microsoft Excel
12 18 (9.78%) Stakeholder Management
12 18 (9.78%) Tableau
12 18 (9.78%) Problem-Solving
13 17 (9.24%) Social Media
13 17 (9.24%) Digital Marketing
14 16 (8.70%) Salesforce.com
14 16 (8.70%) CSS
14 16 (8.70%) Power Platform
14 16 (8.70%) Public Sector
15 15 (8.15%) Data Modelling
15 15 (8.15%) Google
15 15 (8.15%) Power BI
16 14 (7.61%) User Experience
16 14 (7.61%) QA
16 14 (7.61%) Adobe

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (1.63%) SharePoint
1 3 (1.63%) WordPress
2 2 (1.09%) CMS
2 2 (1.09%) JBoss
2 2 (1.09%) WebLogic
3 1 (0.54%) Apache
3 1 (0.54%) Apache Spark
3 1 (0.54%) IIS
Applications
1 19 (10.33%) Microsoft Excel
2 11 (5.98%) Microsoft PowerPoint
3 6 (3.26%) Microsoft Office
4 2 (1.09%) Photoshop
5 1 (0.54%) 3ds Max
5 1 (0.54%) Adobe XD
5 1 (0.54%) Maya
5 1 (0.54%) MS Visio
5 1 (0.54%) Spreadsheet
5 1 (0.54%) Stata
5 1 (0.54%) ZBrush
Business Applications
1 6 (3.26%) Salesforce.com CRM
2 1 (0.54%) Dynamics CRM
2 1 (0.54%) IBM Planning Analytics
2 1 (0.54%) Magento
2 1 (0.54%) Maximo
2 1 (0.54%) SAP S/4HANA
2 1 (0.54%) Workfront
Cloud Services
1 22 (11.96%) Azure
2 16 (8.70%) Power Platform
3 12 (6.52%) Adobe Analytics
4 4 (2.17%) AWS
4 4 (2.17%) Azure Logic Apps
4 4 (2.17%) Dynamics 365
4 4 (2.17%) Microsoft 365
4 4 (2.17%) SaaS
4 4 (2.17%) Salesforce Sales Cloud
5 3 (1.63%) Google Analytics
5 3 (1.63%) Power Automate
5 3 (1.63%) PowerApps
5 3 (1.63%) Smartsheet
6 2 (1.09%) Azure Active Directory
6 2 (1.09%) Azure Data Factory
6 2 (1.09%) Azure Synapse Analytics
6 2 (1.09%) GCP
6 2 (1.09%) Google Workspace
6 2 (1.09%) IaaS
6 2 (1.09%) Salesforce Service Cloud
Communications & Networking
1 7 (3.80%) HTTP
2 3 (1.63%) Internet
2 3 (1.63%) SMS
3 2 (1.09%) LAN
3 2 (1.09%) WAN
4 1 (0.54%) BIG-IP
4 1 (0.54%) Cisco Nexus
4 1 (0.54%) Firewall
4 1 (0.54%) Network Security
4 1 (0.54%) VPN
4 1 (0.54%) Wi-Fi
Database & Business Intelligence
1 18 (9.78%) Tableau
2 15 (8.15%) Power BI
3 11 (5.98%) Data Warehouse
4 9 (4.89%) MySQL
5 6 (3.26%) SQL Server
6 3 (1.63%) Apache Cassandra
6 3 (1.63%) Data Lake
6 3 (1.63%) NoSQL
6 3 (1.63%) PowerPivot
6 3 (1.63%) Relational Database
7 2 (1.09%) Apache Hive
7 2 (1.09%) Azure SQL Data Warehouse
7 2 (1.09%) Azure SQL Database
7 2 (1.09%) Big Data
7 2 (1.09%) Microsoft Analysis Services
7 2 (1.09%) MongoDB
8 1 (0.54%) Amazon Athena
8 1 (0.54%) Hadoop
8 1 (0.54%) SQL Server Integration Services
8 1 (0.54%) SQL Server Reporting Services
Development Applications
1 8 (4.35%) JIRA
2 3 (1.63%) Git (software)
2 3 (1.63%) JMeter
2 3 (1.63%) Pa11y
3 2 (1.09%) Bitbucket
3 2 (1.09%) Jenkins
3 2 (1.09%) Maven
3 2 (1.09%) Mercurial
4 1 (0.54%) Cucumber
4 1 (0.54%) Cypress.io
4 1 (0.54%) Eclipse
4 1 (0.54%) Gatling
4 1 (0.54%) JUnit
4 1 (0.54%) Mockito
4 1 (0.54%) TeamCity
4 1 (0.54%) Tricentis qTest
4 1 (0.54%) Visual Studio
General
1 68 (36.96%) Marketing
2 50 (27.17%) Social Skills
3 46 (25.00%) Finance
4 31 (16.85%) Analytical Skills
5 16 (8.70%) Public Sector
6 10 (5.43%) Banking
7 8 (4.35%) Retail
8 7 (3.80%) Billing
8 7 (3.80%) Investment Banking
9 6 (3.26%) Publishing
9 6 (3.26%) Telecoms
10 3 (1.63%) Electronics
10 3 (1.63%) Influencing Skills
10 3 (1.63%) Legal
10 3 (1.63%) Manufacturing
10 3 (1.63%) Organisational Skills
11 2 (1.09%) Back Office
11 2 (1.09%) Documentation Skills
11 2 (1.09%) Law
11 2 (1.09%) Music Industry
Job Titles
1 32 (17.39%) Analyst
2 27 (14.67%) Developer
3 23 (12.50%) Marketing Manager
4 15 (8.15%) Business Analyst
5 11 (5.98%) Consultant
6 8 (4.35%) Architect
6 8 (4.35%) Data Analyst
6 8 (4.35%) Designer
7 7 (3.80%) Senior Manager
8 6 (3.26%) Digital Marketing Manager
8 6 (3.26%) Java Developer
8 6 (3.26%) Project Manager
8 6 (3.26%) Salesforce Analyst
8 6 (3.26%) Salesforce Business Analyst
9 5 (2.72%) Account Manager
9 5 (2.72%) Product Manager
9 5 (2.72%) Programme Manager
9 5 (2.72%) UX Designer
10 4 (2.17%) Product Marketing Manager
10 4 (2.17%) Senior Developer
Libraries, Frameworks & Software Standards
1 22 (11.96%) HTML
2 16 (8.70%) CSS
3 8 (4.35%) JSON
3 8 (4.35%) React
4 6 (3.26%) .NET
4 6 (3.26%) Web Services
5 5 (2.72%) AngularJS
5 5 (2.72%) ASP.NET
5 5 (2.72%) REST
5 5 (2.72%) Spring
6 4 (2.17%) CSS3
6 4 (2.17%) Node.js
7 3 (1.63%) HTML5
7 3 (1.63%) jQuery
7 3 (1.63%) Middleware
7 3 (1.63%) Redux
7 3 (1.63%) XML
8 2 (1.09%) Java EE
8 2 (1.09%) JMS
8 2 (1.09%) RESTful
Miscellaneous
1 17 (9.24%) Social Media
2 14 (7.61%) User Experience
3 8 (4.35%) Marketing Technology
4 6 (3.26%) Self-Motivation
5 4 (2.17%) Fixed Income
6 3 (1.63%) Animation
6 3 (1.63%) Credit Risk
6 3 (1.63%) Data Structures
6 3 (1.63%) Digital Media
6 3 (1.63%) Music Streaming
7 2 (1.09%) Algorithms
7 2 (1.09%) Equities
7 2 (1.09%) Mobile App
8 1 (0.54%) Blog
8 1 (0.54%) Data Centre
8 1 (0.54%) Foreign Exchange (FX)
8 1 (0.54%) Management Information System
8 1 (0.54%) Media Streaming
8 1 (0.54%) Mobile Games
8 1 (0.54%) W3C
Operating Systems
1 5 (2.72%) Linux
2 4 (2.17%) Windows
3 3 (1.63%) Apple iOS
3 3 (1.63%) Unix
4 2 (1.09%) Mac OS X
4 2 (1.09%) Windows 10
4 2 (1.09%) Windows Server
5 1 (0.54%) Android
Processes & Methodologies
1 50 (27.17%) Agile Software Development
2 35 (19.02%) Analytics
3 24 (13.04%) Project Management
4 19 (10.33%) Business Intelligence
5 18 (9.78%) Problem-Solving
5 18 (9.78%) Stakeholder Management
6 17 (9.24%) Digital Marketing
7 15 (8.15%) Data Modelling
8 12 (6.52%) Analytical Thinking
8 12 (6.52%) Migration
8 12 (6.52%) Programme Management
8 12 (6.52%) Scrum
9 11 (5.98%) B2B
9 11 (5.98%) CRM
9 11 (5.98%) Marketing Strategy
9 11 (5.98%) Paid Search
10 10 (5.43%) Collaborative Working
10 10 (5.43%) Decision-Making
10 10 (5.43%) E-Commerce
10 10 (5.43%) Thought Leadership
Programming Languages
1 34 (18.48%) SQL
2 23 (12.50%) JavaScript
3 13 (7.07%) Java
4 11 (5.98%) C#
5 10 (5.43%) Python
6 6 (3.26%) R
6 6 (3.26%) VB
7 5 (2.72%) ES6
7 5 (2.72%) TypeScript
8 4 (2.17%) VBA
9 3 (1.63%) PHP
10 2 (1.09%) C++
10 2 (1.09%) Data Analysis Expressions (DAX)
11 1 (0.54%) Apex Code
11 1 (0.54%) Apple Swift
11 1 (0.54%) Go
11 1 (0.54%) Java 8
11 1 (0.54%) Kotlin
11 1 (0.54%) Ruby
11 1 (0.54%) Scala
Qualifications
1 29 (15.76%) Degree
2 7 (3.80%) SC Cleared
2 7 (3.80%) Security Cleared
3 3 (1.63%) Master's Degree
3 3 (1.63%) MBA
4 1 (0.54%) CCNP
4 1 (0.54%) Cisco Certification
4 1 (0.54%) Computer Science Degree
4 1 (0.54%) DBS Check
4 1 (0.54%) DV Cleared
4 1 (0.54%) ISEB
4 1 (0.54%) ITIL Foundation Certificate
4 1 (0.54%) PhD
4 1 (0.54%) PMI Certification
4 1 (0.54%) PMP
4 1 (0.54%) TOGAF Certification
Quality Assurance & Compliance
1 14 (7.61%) QA
2 6 (3.26%) Data Quality
3 5 (2.72%) GDPR
4 3 (1.63%) ITGC
5 2 (1.09%) PMO
5 2 (1.09%) SLA
6 1 (0.54%) Accessibility
6 1 (0.54%) ISO 22301
6 1 (0.54%) ISO 31000
6 1 (0.54%) WCAG
System Software
1 4 (2.17%) Active Directory
1 4 (2.17%) Docker
2 1 (0.54%) Hyper-V
2 1 (0.54%) VMware Infrastructure
Systems Management
1 2 (1.09%) Jamf Pro
1 2 (1.09%) SCCM
2 1 (0.54%) Ansible
2 1 (0.54%) HP ALM
2 1 (0.54%) Microsoft Intune
2 1 (0.54%) Terraform
Vendors
1 24 (13.04%) Microsoft
2 16 (8.70%) Salesforce.com
3 15 (8.15%) Google
4 14 (7.61%) Adobe
5 4 (2.17%) Marketo
5 4 (2.17%) Oracle
5 4 (2.17%) Salesforce Marketing Cloud
5 4 (2.17%) SAP
6 3 (1.63%) Facebook
6 3 (1.63%) IBM
6 3 (1.63%) ServiceNow
7 2 (1.09%) Databricks
7 2 (1.09%) HP
7 2 (1.09%) Sybase
7 2 (1.09%) Tealium
8 1 (0.54%) Adaptive Insights
8 1 (0.54%) Cognos
8 1 (0.54%) Pinterest
8 1 (0.54%) UiPath
8 1 (0.54%) YouTube