Period
to 8 March 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 8 March 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
8 Mar 2021
Same period 2020 Same period 2019
Rank 289 266 258
Rank change year-on-year -23 -8 -22
Contract jobs citing Advertising 131 231 446
As % of all contract jobs advertised in London 0.66% 0.85% 1.03%
As % of the General category 1.41% 1.97% 2.21%
Number of daily rates quoted 151 182 301
Median daily rate £525 £475 £475
Median daily rate % change year-on-year +10.53% - +6.74%
10th Percentile £330 £213 £250
90th Percentile £675 £638 £625
England median daily rate £500 £463 £463
% change year-on-year +8.11% - +8.82%
Number of hourly rates quoted 2 6 4
Median hourly rate £20.81 £38.23 £19.25
Median hourly rate % change year-on-year -45.56% +98.57% -29.12%
10th Percentile £17.91 £24.38 £14.61
90th Percentile £22.41 £39.13 £41.62
England median hourly rate £20.81 £38.23 £17.50
% change year-on-year -45.56% +118.43% -34.64%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 9,321 11,742 20,219
As % of all contract IT jobs advertised in London 46.67% 43.11% 46.68%
Number of daily rates quoted 6,747 8,434 14,534
Median daily rate £525 £525 £525
10th Percentile £350 £319 £325
90th Percentile £725 £725 £700
England median daily rate £500 £490 £500
% change year-on-year +2.04% -2.00% +5.26%
Number of hourly rates quoted 101 142 202
Median hourly rate £27.50 £21.05 £21.00
Median hourly rate % change year-on-year +30.64% +0.24% -4.55%
10th Percentile £14.50 £12.42 £12.79
90th Percentile £61.75 £53.20 £46.90
Median hourly rate £24.00 £20.11 £20.29
% change year-on-year +19.34% -0.86% -6.52%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Advertising in London.

Daily rate trend for Advertising in London

Advertising
Daily Rate Histogram in London

Daily rate distribution for jobs citing Advertising in London over the 6 months to 8 March 2021.

Daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Advertising in London.

Hourly rate trend for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 8 March 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +20 11 £575 +21.05% 25
South London +47 2 £450 -14.29% 1
North London +7 1 - -
Advertising
England

For the 6 months to 8 March 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Advertising.

1 37 (28.24%) Agile Software Development
2 30 (22.90%) Finance
3 28 (21.37%) JavaScript
4 24 (18.32%) Marketing
5 22 (16.79%) AWS
6 21 (16.03%) Microsoft
7 20 (15.27%) DevOps
8 19 (14.50%) HTML
8 19 (14.50%) QA
9 17 (12.98%) Python
10 16 (12.21%) Java
10 16 (12.21%) SQL
10 16 (12.21%) Azure
11 14 (10.69%) Stakeholder Management
12 13 (9.92%) Serverless
13 12 (9.16%) E-Commerce
14 11 (8.40%) Data Warehouse
14 11 (8.40%) SQL Server
14 11 (8.40%) Migration
14 11 (8.40%) Fintech
14 11 (8.40%) Social Media
15 10 (7.63%) AWS Lambda
15 10 (7.63%) Dynamics 365
15 10 (7.63%) Linux
15 10 (7.63%) CSS
15 10 (7.63%) Adobe
16 9 (6.87%) ETL
16 9 (6.87%) Business Intelligence
16 9 (6.87%) OO
16 9 (6.87%) CRM

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (3.82%) JBoss
2 4 (3.05%) SharePoint
2 4 (3.05%) WebLogic
3 3 (2.29%) Confluence
4 2 (1.53%) Oracle Coherence
5 1 (0.76%) Apache Airflow
5 1 (0.76%) Elasticsearch
5 1 (0.76%) IIS
Applications
1 7 (5.34%) Microsoft Excel
1 7 (5.34%) Microsoft Office
1 7 (5.34%) Photoshop
2 4 (3.05%) Adobe Illustrator
2 4 (3.05%) Adobe XD
2 4 (3.05%) Microsoft PowerPoint
3 2 (1.53%) Adobe After Effects
4 1 (0.76%) Acrobat
4 1 (0.76%) Adobe Creative Suite
4 1 (0.76%) Figma
4 1 (0.76%) InDesign
4 1 (0.76%) Sketch
Business Applications
1 8 (6.11%) Dynamics CRM
2 1 (0.76%) Dynamics NAV
2 1 (0.76%) FINCAD Analytics
2 1 (0.76%) ION MarketView
2 1 (0.76%) Oracle EBS
2 1 (0.76%) Oracle ERP
Cloud Services
1 22 (16.79%) AWS
2 16 (12.21%) Azure
3 13 (9.92%) Serverless
4 10 (7.63%) AWS Lambda
4 10 (7.63%) Dynamics 365
5 9 (6.87%) Power Platform
6 7 (5.34%) Logic Apps
6 7 (5.34%) PowerApps
7 4 (3.05%) AWS Step Functions
8 3 (2.29%) Amazon Cognito
8 3 (2.29%) GCP
8 3 (2.29%) SaaS
9 2 (1.53%) Amazon EC2
9 2 (1.53%) Amazon S3
9 2 (1.53%) Amazon SQS
9 2 (1.53%) AWS CloudFormation
9 2 (1.53%) IaaS
9 2 (1.53%) Microsoft 365
9 2 (1.53%) PaaS
9 2 (1.53%) Virtual Private Cloud
Communications & Networking
1 4 (3.05%) HTTP
1 4 (3.05%) Internet
2 3 (2.29%) BGP
2 3 (2.29%) DWDM
2 3 (2.29%) MPLS
2 3 (2.29%) OSPF
2 3 (2.29%) VXLAN
3 2 (1.53%) WAN
4 1 (0.76%) Cisco IOS
4 1 (0.76%) DHCP
4 1 (0.76%) DNS
4 1 (0.76%) Network Security
4 1 (0.76%) VoIP
4 1 (0.76%) WebEx
Database & Business Intelligence
1 11 (8.40%) Data Warehouse
1 11 (8.40%) SQL Server
2 7 (5.34%) Amazon Athena
2 7 (5.34%) Amazon Redshift
2 7 (5.34%) Data Lake
2 7 (5.34%) MySQL
2 7 (5.34%) Redshift Spectrum
3 5 (3.82%) Relational Database
4 4 (3.05%) Amazon DynamoDB
4 4 (3.05%) SQL Server Integration Services
4 4 (3.05%) SQL Server Reporting Services
5 3 (2.29%) MongoDB
5 3 (2.29%) Power BI
5 3 (2.29%) Tableau
6 2 (1.53%) Apache Cassandra
6 2 (1.53%) Data Mining
6 2 (1.53%) NoSQL
6 2 (1.53%) Oracle Database
7 1 (0.76%) Blockchain
7 1 (0.76%) PowerPivot
Development Applications
1 7 (5.34%) JIRA
2 6 (4.58%) Jenkins
2 6 (4.58%) Mercurial
3 4 (3.05%) Grunt
3 4 (3.05%) gulp
3 4 (3.05%) JUnit
3 4 (3.05%) Maven
3 4 (3.05%) Visual Studio
4 3 (2.29%) Git (software)
5 2 (1.53%) Bitbucket
5 2 (1.53%) Cypress.io
5 2 (1.53%) Gatling
5 2 (1.53%) JMeter
5 2 (1.53%) Mockito
6 1 (0.76%) Appium
6 1 (0.76%) Charles Proxy
6 1 (0.76%) Selenium
6 1 (0.76%) Team Foundation Server
6 1 (0.76%) webpack
6 1 (0.76%) Zephyr
General
1 30 (22.90%) Finance
2 24 (18.32%) Marketing
3 7 (5.34%) Retail
4 6 (4.58%) Banking
4 6 (4.58%) Games
5 5 (3.82%) Back Office
6 4 (3.05%) Brand Awareness
7 3 (2.29%) Japanese Language
7 3 (2.29%) Pharmaceutical
7 3 (2.29%) Spanish Language
8 2 (1.53%) Manufacturing
8 2 (1.53%) Public Sector
8 2 (1.53%) Russian Language
9 1 (0.76%) French Language
9 1 (0.76%) Front Office
9 1 (0.76%) Investment Banking
9 1 (0.76%) Legal
9 1 (0.76%) Local Government
9 1 (0.76%) Publishing
Job Titles
1 33 (25.19%) Developer
2 11 (8.40%) Analyst
3 9 (6.87%) Business Analyst
3 9 (6.87%) DevOps Engineer
3 9 (6.87%) Java Developer
4 8 (6.11%) Architect
4 8 (6.11%) AWS Engineer
4 8 (6.11%) Data Engineer
5 7 (5.34%) Consultant
6 6 (4.58%) AWS DevOps
6 6 (4.58%) Project Manager
7 5 (3.82%) Designer
7 5 (3.82%) Senior Developer
7 5 (3.82%) Web Developer
8 4 (3.05%) AWS DevOps Engineer
8 4 (3.05%) Digital Marketing Specialist
8 4 (3.05%) Marketing Specialist
9 3 (2.29%) Azure Architect
9 3 (2.29%) Azure Specialist
9 3 (2.29%) Senior DevOps
Libraries, Frameworks & Software Standards
1 19 (14.50%) HTML
2 10 (7.63%) CSS
3 9 (6.87%) Spring
4 8 (6.11%) Node.js
4 8 (6.11%) REST
4 8 (6.11%) XML
5 7 (5.34%) GraphQL
5 7 (5.34%) HTML5
5 7 (5.34%) React
6 6 (4.58%) .NET
6 6 (4.58%) JMS
6 6 (4.58%) JSON
6 6 (4.58%) Redux
6 6 (4.58%) Vue.js
7 5 (3.82%) Android SDK
7 5 (3.82%) Java EE
7 5 (3.82%) Kafka
7 5 (3.82%) Next.js
7 5 (3.82%) RESTful
7 5 (3.82%) Ruby on Rails
Miscellaneous
1 11 (8.40%) Social Media
2 8 (6.11%) Greenfield Project
3 5 (3.82%) Analytical Skills
4 4 (3.05%) Equities
4 4 (3.05%) Fixed Income
4 4 (3.05%) W3C
5 3 (2.29%) Graphic Design
6 2 (1.53%) Derivative
6 2 (1.53%) Digital Media
6 2 (1.53%) Media Streaming
6 2 (1.53%) Self-Motivation
6 2 (1.53%) User Experience
7 1 (0.76%) Analytical Mindset
7 1 (0.76%) Cyber Kill Chain
7 1 (0.76%) Life Science
7 1 (0.76%) Linux Command Line
7 1 (0.76%) Marketing Technology
7 1 (0.76%) Mobile App
7 1 (0.76%) Motion Graphics
7 1 (0.76%) Video Editing
Operating Systems
1 10 (7.63%) Linux
2 8 (6.11%) Android
3 5 (3.82%) Apple iOS
4 4 (3.05%) Unix
4 4 (3.05%) Windows
5 3 (2.29%) CentOS
6 1 (0.76%) Mac OS X
6 1 (0.76%) Windows 10
Processes & Methodologies
1 37 (28.24%) Agile Software Development
2 20 (15.27%) DevOps
3 14 (10.69%) Stakeholder Management
4 12 (9.16%) E-Commerce
5 11 (8.40%) Fintech
5 11 (8.40%) Migration
6 9 (6.87%) Analytics
6 9 (6.87%) Business Intelligence
6 9 (6.87%) CRM
6 9 (6.87%) ETL
6 9 (6.87%) OO
6 9 (6.87%) Web Development
7 8 (6.11%) Microservices
8 7 (5.34%) B2B
8 7 (5.34%) B2C
8 7 (5.34%) BDD
8 7 (5.34%) Project Management
8 7 (5.34%) Visualisation
9 6 (4.58%) Continuous Integration
9 6 (4.58%) Kimball Methodology
Programming Languages
1 28 (21.37%) JavaScript
2 17 (12.98%) Python
3 16 (12.21%) Java
3 16 (12.21%) SQL
4 7 (5.34%) Ruby
5 5 (3.82%) Go
5 5 (3.82%) Java 8
5 5 (3.82%) Rust
5 5 (3.82%) Scala
6 3 (2.29%) Bash Shell
6 3 (2.29%) C#
7 2 (1.53%) Apple Swift
7 2 (1.53%) ES6
7 2 (1.53%) PL/SQL
7 2 (1.53%) PowerShell
7 2 (1.53%) TypeScript
7 2 (1.53%) VB
8 1 (0.76%) Data Analysis Expressions (DAX)
Qualifications
1 6 (4.58%) AWS Certification
2 5 (3.82%) Degree
3 4 (3.05%) Cisco Certification
4 3 (2.29%) CCNP
4 3 (2.29%) JNCIP
5 1 (0.76%) CCNA
5 1 (0.76%) Computer Science Degree
5 1 (0.76%) ISEB
5 1 (0.76%) ISTQB
5 1 (0.76%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 19 (14.50%) QA
2 5 (3.82%) GDPR
3 2 (1.53%) Data Quality
3 2 (1.53%) ISO/IEC 27001
3 2 (1.53%) NIST
4 1 (0.76%) COREP
4 1 (0.76%) FedRAMP
4 1 (0.76%) HIPAA
4 1 (0.76%) PCI DSS
4 1 (0.76%) PMO
4 1 (0.76%) SLA
System Software
1 9 (6.87%) Docker
2 3 (2.29%) VMware Infrastructure
3 2 (1.53%) Active Directory
Systems Management
1 9 (6.87%) Kubernetes
1 9 (6.87%) Terraform
2 5 (3.82%) Ansible
3 2 (1.53%) Grafana
3 2 (1.53%) Nagios
3 2 (1.53%) Packer
4 1 (0.76%) HP ALM
4 1 (0.76%) WSUS
Vendors
1 21 (16.03%) Microsoft
2 10 (7.63%) Adobe
3 9 (6.87%) Salesforce.com
4 6 (4.58%) Oracle
5 5 (3.82%) Cisco
5 5 (3.82%) Sybase
6 4 (3.05%) DoubleClick
6 4 (3.05%) Facebook
6 4 (3.05%) VMware
7 3 (2.29%) Arista
7 3 (2.29%) Google
7 3 (2.29%) Juniper
7 3 (2.29%) Nokia
8 2 (1.53%) Salesforce Marketing Cloud
8 2 (1.53%) SAP
8 2 (1.53%) Zuora
9 1 (0.76%) Aspera
9 1 (0.76%) Citrix
9 1 (0.76%) HP
9 1 (0.76%) Signiant