Period
to

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 12 August 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
12 Aug 2022
Same period 2021 Same period 2020
Rank 384 379 282
Rank change year-on-year -5 -97 -15
Contract jobs citing Advertising 224 152 102
As % of all contract jobs advertised in London 0.56% 0.49% 0.68%
As % of the General category 0.90% 0.85% 1.16%
Number of daily rates quoted 163 106 86
10th Percentile £295 £214 £325
25th Percentile £394 £350 £396
Median daily rate (50th Percentile) £500 £430 £500
Median % change year-on-year +16.28% -14.00% -
75th Percentile £606 £573 £634
90th Percentile £698 £638 £713
England median daily rate £500 £425 £500
% change year-on-year +17.65% -15.00% +5.26%
Number of hourly rates quoted 13 13 3
10th Percentile £36.00 £26.46 £38.23
25th Percentile £36.25 £29.18 £38.24
Median hourly rate £39.50 £36.50 £38.50
Median % change year-on-year +8.22% -5.19% +28.33%
75th Percentile £47.50 £54.50 £38.75
90th Percentile £51.40 £70.95 -
England median hourly rate £40.00 £36.50 £38.50
% change year-on-year +9.59% -5.19% +28.33%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 24,754 17,985 8,821
As % of all contract IT jobs advertised in London 61.85% 57.86% 58.71%
Number of daily rates quoted 17,963 12,655 6,278
10th Percentile £388 £361 £325
25th Percentile £475 £450 £425
Median daily rate (50th Percentile) £590 £550 £525
Median % change year-on-year +7.27% +4.76% +0.96%
75th Percentile £707 £663 £645
90th Percentile £800 £738 £741
England median daily rate £550 £517 £495
% change year-on-year +6.38% +4.44% +4.21%
Number of hourly rates quoted 221 190 130
10th Percentile £17.00 £14.98 £15.00
25th Percentile £23.91 £19.98 £19.99
Median hourly rate £35.50 £29.25 £29.03
Median % change year-on-year +21.37% +0.78% +38.21%
75th Percentile £53.75 £46.47 £46.00
90th Percentile £70.75 £65.00 £56.53
England median hourly rate £24.50 £19.00 £21.00
% change year-on-year +28.95% -9.52% +5.00%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Advertising in London.

Daily rate trend for Advertising in London

Advertising
Daily Rate Histogram in London

Daily rate distribution for jobs citing Advertising in London over the 6 months to 12 August 2022.

Daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Advertising in London.

Hourly rate trend for Advertising in London

Advertising
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Advertising in London over the 6 months to 12 August 2022.

Hourly rate histogram for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 12 August 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -9 27 £568 +16.41% 30
West London +6 6 £163 -59.38% 10
North London - 1 £650 -
Advertising
England

For the 6 months to 12 August 2022, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Advertising.

1 74 (33.04%) Marketing
2 60 (26.79%) Finance
3 42 (18.75%) Agile
4 36 (16.07%) SQL
5 35 (15.63%) Social Skills
6 31 (13.84%) Degree
7 29 (12.95%) Microsoft
7 29 (12.95%) Analytics
7 29 (12.95%) Problem-Solving
8 27 (12.05%) Analytical Skills
8 27 (12.05%) Social Media
9 24 (10.71%) Azure
9 24 (10.71%) Windows
10 22 (9.82%) Project Management
11 19 (8.48%) Google
12 18 (8.04%) Banking
12 18 (8.04%) Salesforce.com
12 18 (8.04%) JavaScript
12 18 (8.04%) B2B
12 18 (8.04%) Python
12 18 (8.04%) DevOps
13 17 (7.59%) JIRA
14 16 (7.14%) Digital Marketing
14 16 (7.14%) ServiceNow
14 16 (7.14%) E-Commerce
14 16 (7.14%) Migration
15 14 (6.25%) Retail
15 14 (6.25%) Business Intelligence
15 14 (6.25%) SQL Server
15 14 (6.25%) Node.js

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (5.80%) Confluence
2 6 (2.68%) MS Exchange
3 5 (2.23%) CMS
4 4 (1.79%) Apache Airflow
4 4 (1.79%) SharePoint
5 3 (1.34%) Exchange Server 2013
5 3 (1.34%) SAS
6 2 (0.89%) JBoss
6 2 (0.89%) WebLogic
7 1 (0.45%) Adobe Experience Manager
7 1 (0.45%) Apache
7 1 (0.45%) IIS
7 1 (0.45%) Umbraco
Applications
1 10 (4.46%) Microsoft Excel
1 10 (4.46%) Microsoft Office
2 6 (2.68%) Microsoft PowerPoint
3 4 (1.79%) MS Visio
3 4 (1.79%) SPSS
4 3 (1.34%) Spreadsheet
5 2 (0.89%) Adobe Illustrator
5 2 (0.89%) Photoshop
6 1 (0.45%) Adobe After Effects
6 1 (0.45%) Adobe Creative Suite
6 1 (0.45%) Adobe Premiere
6 1 (0.45%) InDesign
6 1 (0.45%) Microsoft Project
6 1 (0.45%) Siemens NX
6 1 (0.45%) Sketch
6 1 (0.45%) Stata
Business Applications
1 1 (0.45%) Eikon
1 1 (0.45%) Oracle Cash Management
1 1 (0.45%) Oracle ERP
1 1 (0.45%) Oracle General Ledger
1 1 (0.45%) Oracle Payables
1 1 (0.45%) Oracle Receivables
1 1 (0.45%) Teamcenter
1 1 (0.45%) Workfront
Cloud Services
1 24 (10.71%) Azure
2 14 (6.25%) Power Platform
3 12 (5.36%) AWS
4 11 (4.91%) Microsoft 365
5 9 (4.02%) SaaS
6 5 (2.23%) AWS Lambda
6 5 (2.23%) GCP
6 5 (2.23%) Serverless
7 4 (1.79%) Amazon EC2
7 4 (1.79%) Amazon S3
7 4 (1.79%) Azure DevOps
7 4 (1.79%) Figma
8 3 (1.34%) AWS IoT
8 3 (1.34%) CloudFront
8 3 (1.34%) Google Analytics
9 2 (0.89%) dbt
9 2 (0.89%) Google Docs
9 2 (0.89%) Power Automate
9 2 (0.89%) PowerApps
9 2 (0.89%) Smartsheet
Communications & Networking
1 4 (1.79%) HTTP
2 3 (1.34%) Firewall
2 3 (1.34%) Internet
2 3 (1.34%) SAN
2 3 (1.34%) TCP/IP
3 2 (0.89%) Intranet
3 2 (0.89%) MPLS
3 2 (0.89%) Wireless
4 1 (0.45%) BGP
4 1 (0.45%) DWDM
4 1 (0.45%) IGMP
4 1 (0.45%) IOS XR
4 1 (0.45%) IPsec
4 1 (0.45%) LAN
4 1 (0.45%) NX-OS
4 1 (0.45%) OSPF
4 1 (0.45%) TACACS
4 1 (0.45%) VoIP
4 1 (0.45%) VPN
4 1 (0.45%) WAN
Database & Business Intelligence
1 14 (6.25%) SQL Server
2 13 (5.80%) Power BI
3 9 (4.02%) SQL Server Integration Services
4 5 (2.23%) Couchbase
5 4 (1.79%) Relational Database
5 4 (1.79%) SQL Server Reporting Services
6 3 (1.34%) Amazon RDS
6 3 (1.34%) Data Warehouse
6 3 (1.34%) DynamoDB
6 3 (1.34%) Tableau
7 2 (0.89%) Azure SQL Database
7 2 (0.89%) BigQuery
7 2 (0.89%) Elasticsearch
7 2 (0.89%) Looker
7 2 (0.89%) MySQL
7 2 (0.89%) RDBMS
7 2 (0.89%) Tick Data
8 1 (0.45%) Amazon Athena
8 1 (0.45%) Data Lake
8 1 (0.45%) Metadata
Development Applications
1 17 (7.59%) JIRA
2 7 (3.13%) TeamCity
3 6 (2.68%) Bitbucket
4 4 (1.79%) Selenium
5 3 (1.34%) Git (software)
5 3 (1.34%) Team Foundation Server
5 3 (1.34%) Visual Studio
6 2 (0.89%) CircleCI
6 2 (0.89%) Cucumber
6 2 (0.89%) Cypress.io
6 2 (0.89%) IBM UrbanCode
6 2 (0.89%) Jenkins
7 1 (0.45%) GitLab
7 1 (0.45%) SonarQube
7 1 (0.45%) Sonatype Nexus
General
1 74 (33.04%) Marketing
2 60 (26.79%) Finance
3 35 (15.63%) Social Skills
4 27 (12.05%) Analytical Skills
5 18 (8.04%) Banking
6 14 (6.25%) Retail
7 10 (4.46%) Inclusion and Diversity
8 9 (4.02%) Front Office
9 7 (3.13%) Influencing Skills
10 6 (2.68%) Law
10 6 (2.68%) Publishing
11 5 (2.23%) Investment Banking
11 5 (2.23%) Legal
12 4 (1.79%) Billing
12 4 (1.79%) Brand Awareness
12 4 (1.79%) Telecoms
13 3 (1.34%) Multimedia
13 3 (1.34%) Presentation Skills
13 3 (1.34%) Public Sector
13 3 (1.34%) Social Science
Job Titles
1 41 (18.30%) Analyst
2 34 (15.18%) Developer
3 23 (10.27%) Business Analyst
4 13 (5.80%) Marketing Manager
4 13 (5.80%) Project Manager
5 10 (4.46%) Consultant
6 8 (3.57%) Senior Analyst
7 7 (3.13%) 3rd Line Engineer
7 7 (3.13%) Architect
7 7 (3.13%) Senior Business Analyst
8 6 (2.68%) Designer
8 6 (2.68%) Java Developer
8 6 (2.68%) Senior Developer
8 6 (2.68%) ServiceNow Developer
8 6 (2.68%) Support Engineer
9 5 (2.23%) Business Finance Analyst
9 5 (2.23%) C# Developer
9 5 (2.23%) Data Analyst
9 5 (2.23%) Financial Analyst
9 5 (2.23%) Transformation Analyst
Libraries, Frameworks & Software Standards
1 14 (6.25%) Node.js
2 12 (5.36%) .NET
2 12 (5.36%) React
3 11 (4.91%) XML
4 10 (4.46%) HTML
5 8 (3.57%) WCF
6 7 (3.13%) RESTful
6 7 (3.13%) WPF
7 6 (2.68%) CSS
7 6 (2.68%) JSON
7 6 (2.68%) Spring
7 6 (2.68%) WinForms
8 5 (2.23%) Kafka
9 4 (1.79%) REST
10 3 (1.34%) Spring Boot
11 2 (0.89%) ASP.NET
11 2 (0.89%) Java EE
11 2 (0.89%) jQuery
11 2 (0.89%) Servlets
11 2 (0.89%) WebSockets
Miscellaneous
1 27 (12.05%) Social Media
2 9 (4.02%) User Experience
3 5 (2.23%) Equity Derivative
3 5 (2.23%) Virtual Team
4 4 (1.79%) Derivative
4 4 (1.79%) Digital Media
4 4 (1.79%) Foreign Exchange (FX)
4 4 (1.79%) Mobile App
4 4 (1.79%) Self-Motivation
5 3 (1.34%) Algorithms
5 3 (1.34%) Animation
5 3 (1.34%) Digital Signage
5 3 (1.34%) Greenfield Project
5 3 (1.34%) IoT
5 3 (1.34%) Marketing Technology
5 3 (1.34%) Media Streaming
5 3 (1.34%) Taxonomies
6 2 (0.89%) Data Centre
6 2 (0.89%) Fixed Income
6 2 (0.89%) Management Information System
Operating Systems
1 24 (10.71%) Windows
2 10 (4.46%) Linux
3 6 (2.68%) Android
4 5 (2.23%) Windows Server
5 4 (1.79%) Apple iOS
6 2 (0.89%) Unix
6 2 (0.89%) Windows 10
6 2 (0.89%) Windows Server 2012
6 2 (0.89%) Windows Server 2016
Processes & Methodologies
1 42 (18.75%) Agile
2 29 (12.95%) Analytics
2 29 (12.95%) Problem-Solving
3 22 (9.82%) Project Management
4 18 (8.04%) B2B
4 18 (8.04%) DevOps
5 16 (7.14%) Digital Marketing
5 16 (7.14%) E-Commerce
5 16 (7.14%) Migration
6 14 (6.25%) Business Intelligence
7 12 (5.36%) Demand Generation
7 12 (5.36%) Full Stack Development
7 12 (5.36%) Matrix Organization
8 11 (4.91%) Marketing Strategy
9 10 (4.46%) CI/CD
9 10 (4.46%) ITIL
9 10 (4.46%) Project Delivery
9 10 (4.46%) SEO
9 10 (4.46%) Stakeholder Management
10 9 (4.02%) Data Analysis
Programming Languages
1 36 (16.07%) SQL
2 18 (8.04%) JavaScript
2 18 (8.04%) Python
3 11 (4.91%) Java
4 10 (4.46%) C#
5 8 (3.57%) TypeScript
6 7 (3.13%) Bash
7 6 (2.68%) R
7 6 (2.68%) T-SQL
8 4 (1.79%) C
8 4 (1.79%) Go
8 4 (1.79%) PowerShell
9 3 (1.34%) MATLAB
9 3 (1.34%) Perl
9 3 (1.34%) Ruby
9 3 (1.34%) Scala
10 2 (0.89%) C++
11 1 (0.45%) Data Analysis Expressions (DAX)
11 1 (0.45%) Rust
Qualifications
1 31 (13.84%) Degree
2 4 (1.79%) PMP
2 4 (1.79%) SC Cleared
2 4 (1.79%) Security Cleared
3 3 (1.34%) Computer Science Degree
3 3 (1.34%) Master's Degree
3 3 (1.34%) PMI Certification
4 2 (0.89%) PRINCE2 Certification
5 1 (0.45%) CCNP
5 1 (0.45%) Cisco Certification
5 1 (0.45%) DV Cleared
5 1 (0.45%) ISEB
5 1 (0.45%) ISTQB
5 1 (0.45%) ITIL Certification
5 1 (0.45%) JNCIP
5 1 (0.45%) MBA
5 1 (0.45%) Six Sigma Black Belt
Quality Assurance & Compliance
1 5 (2.23%) Data Quality
1 5 (2.23%) QA
2 3 (1.34%) Accessibility
2 3 (1.34%) PMO
3 2 (0.89%) GDPR
3 2 (0.89%) Sarbanes-Oxley
4 1 (0.45%) ISO/IEC 27001
4 1 (0.45%) SLA
System Software
1 11 (4.91%) Active Directory
2 9 (4.02%) Docker
3 6 (2.68%) VMware Infrastructure
4 3 (1.34%) Hyper-V
5 2 (0.89%) VMware ESXi
6 1 (0.45%) KVM
6 1 (0.45%) XenApp
6 1 (0.45%) XenDesktop
Systems Management
1 8 (3.57%) Kubernetes
2 7 (3.13%) Terraform
3 5 (2.23%) Ansible
4 2 (0.89%) Kibana
4 2 (0.89%) Microsoft Intune
4 2 (0.89%) Panaseer
4 2 (0.89%) Puppet
4 2 (0.89%) vCenter Server
5 1 (0.45%) Cisco Prime
5 1 (0.45%) SCCM
5 1 (0.45%) ZABBIX
Vendors
1 29 (12.95%) Microsoft
2 19 (8.48%) Google
3 18 (8.04%) Salesforce.com
4 16 (7.14%) ServiceNow
5 8 (3.57%) Adobe
5 8 (3.57%) VMware
6 7 (3.13%) Marketo
7 5 (2.23%) DevExpress
7 5 (2.23%) Facebook
7 5 (2.23%) Oracle
8 3 (1.34%) Cadence
8 3 (1.34%) Palo Alto
9 2 (0.89%) Cisco
9 2 (0.89%) Databricks
9 2 (0.89%) iManage
9 2 (0.89%) NetApp
9 2 (0.89%) Samsung
9 2 (0.89%) SAP
9 2 (0.89%) Sybase
9 2 (0.89%) Twitter