Period
to 18 June 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 18 June 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
18 Jun 2021
Same period 2020 Same period 2019
Rank 361 278 273
Rank change year-on-year -83 -5 -49
Contract jobs citing Advertising 124 128 397
As % of all contract jobs advertised in London 0.48% 0.71% 0.99%
As % of the General category 0.83% 1.25% 1.75%
Number of daily rates quoted 88 94 267
10th Percentile £286 £224 £223
25th Percentile £358 £363 £400
Median daily rate (50th Percentile) £450 £483 £500
Median % change year-on-year -6.74% -3.50% +5.26%
75th Percentile £564 £588 £599
90th Percentile £638 £638 £675
England median daily rate £447 £475 £475
% change year-on-year -5.89% - +5.56%
Number of hourly rates quoted 12 3 9
10th Percentile £22.08 £38.23 £14.90
25th Percentile £27.05 £38.24 £19.50
Median hourly rate £35.69 £38.50 £30.00
Median % change year-on-year -7.30% +28.33% +10.46%
75th Percentile £57.31 £38.75 "
90th Percentile £71.60 " £57.60
England median hourly rate £41.50 £38.50 £30.00
% change year-on-year +7.79% +28.33% +16.29%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 14,956 10,233 22,653
As % of all contract IT jobs advertised in London 57.43% 57.11% 56.45%
Number of daily rates quoted 10,568 7,270 15,883
10th Percentile £350 £320 £319
25th Percentile £445 £413 £413
Median daily rate (50th Percentile) £550 £525 £525
Median % change year-on-year +4.76% - +5.00%
75th Percentile £650 £638 £625
90th Percentile £725 £725 £700
England median daily rate £500 £485 £475
% change year-on-year +3.20% +2.00% +2.70%
Number of hourly rates quoted 162 152 283
10th Percentile £14.78 £13.71 £11.35
25th Percentile £20.00 £18.00 £15.12
Median hourly rate £29.31 £25.05 £21.00
Median % change year-on-year +17.04% +19.26% -2.33%
75th Percentile £47.50 £42.61 £34.51
90th Percentile £64.90 £55.90 £51.25
England median hourly rate £21.05 £20.00 £19.50
% change year-on-year +5.25% +2.56% +5.41%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Advertising in London.

Daily rate trend for Advertising in London

Advertising
Daily Rate Histogram in London

Daily rate distribution for jobs citing Advertising in London over the 6 months to 18 June 2021.

Daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Advertising in London.

Hourly rate trend for Advertising in London

Advertising
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Advertising in London over the 6 months to 18 June 2021.

Hourly rate histogram for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 18 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -42 7 £600 +33.33% 39
South London - 4 £431 -
East London +12 3 £350 -44.00% 13
West London +6 1 £400 -23.81% 3
North London - 1 - - 1
Advertising
England

For the 6 months to 18 June 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Advertising.

1 45 (36.29%) Marketing
2 33 (26.61%) Social Skills
3 29 (23.39%) Agile Software Development
4 25 (20.16%) Finance
5 21 (16.94%) Analytics
6 18 (14.52%) Microsoft
6 18 (14.52%) QA
7 16 (12.90%) Stakeholder Management
8 15 (12.10%) Salesforce.com
8 15 (12.10%) JavaScript
8 15 (12.10%) Azure
8 15 (12.10%) Social Media
8 15 (12.10%) Analytical Skills
9 14 (11.29%) Project Management
10 13 (10.48%) SQL
10 13 (10.48%) Digital Marketing
10 13 (10.48%) Degree
10 13 (10.48%) Problem-Solving
11 12 (9.68%) DevOps
11 12 (9.68%) HTML
12 11 (8.87%) Microsoft Excel
12 11 (8.87%) Python
13 10 (8.06%) E-Commerce
13 10 (8.06%) SEO
13 10 (8.06%) Tableau
14 9 (7.26%) Marketing Strategy
14 9 (7.26%) Marketing Automation
14 9 (7.26%) Public Sector
14 9 (7.26%) CRM
14 9 (7.26%) Adobe

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (1.61%) CMS
1 2 (1.61%) JBoss
1 2 (1.61%) WebLogic
1 2 (1.61%) WordPress
2 1 (0.81%) Apache
2 1 (0.81%) SharePoint
Applications
1 11 (8.87%) Microsoft Excel
2 7 (5.65%) Microsoft Office
3 5 (4.03%) Microsoft PowerPoint
4 1 (0.81%) Adobe After Effects
4 1 (0.81%) Adobe Creative Suite
4 1 (0.81%) Adobe Illustrator
4 1 (0.81%) InDesign
4 1 (0.81%) Photoshop
4 1 (0.81%) Stata
Business Applications
1 6 (4.84%) Salesforce.com CRM
2 1 (0.81%) Dynamics CRM
2 1 (0.81%) Maximo
2 1 (0.81%) Social Studio
2 1 (0.81%) Workfront
Cloud Services
1 15 (12.10%) Azure
2 6 (4.84%) Adobe Analytics
2 6 (4.84%) AWS
2 6 (4.84%) Power Platform
3 3 (2.42%) Amazon Cognito
3 3 (2.42%) AWS Lambda
3 3 (2.42%) Azure Logic Apps
3 3 (2.42%) Dynamics 365
3 3 (2.42%) Salesforce Service Cloud
3 3 (2.42%) Serverless
4 2 (1.61%) Amazon SQS
4 2 (1.61%) AWS Step Functions
4 2 (1.61%) Google Analytics
4 2 (1.61%) IaaS
4 2 (1.61%) Microsoft 365
4 2 (1.61%) PaaS
4 2 (1.61%) Power Automate
4 2 (1.61%) PowerApps
4 2 (1.61%) SaaS
5 1 (0.81%) OneDrive
Communications & Networking
1 5 (4.03%) Internet
2 3 (2.42%) BGP
2 3 (2.42%) DWDM
2 3 (2.42%) HTTP
2 3 (2.42%) MPLS
2 3 (2.42%) OSPF
2 3 (2.42%) VXLAN
2 3 (2.42%) WAN
3 2 (1.61%) Network Security
4 1 (0.81%) BIG-IP
4 1 (0.81%) Cisco IOS
4 1 (0.81%) Cisco Nexus
4 1 (0.81%) Firewall
4 1 (0.81%) LAN
4 1 (0.81%) VPN
4 1 (0.81%) WebEx
4 1 (0.81%) Wi-Fi
Database & Business Intelligence
1 10 (8.06%) Tableau
2 6 (4.84%) MySQL
3 5 (4.03%) Data Warehouse
3 5 (4.03%) Power BI
4 3 (2.42%) SQL Server
5 2 (1.61%) Amazon Athena
5 2 (1.61%) Amazon DynamoDB
5 2 (1.61%) Amazon Redshift
5 2 (1.61%) Data Lake
5 2 (1.61%) PowerPivot
5 2 (1.61%) Redshift Spectrum
5 2 (1.61%) Relational Database
6 1 (0.81%) Amazon RDS
6 1 (0.81%) Apache Cassandra
6 1 (0.81%) Apache Hive
6 1 (0.81%) Big Data
6 1 (0.81%) MongoDB
6 1 (0.81%) NoSQL
6 1 (0.81%) SQL Server Integration Services
6 1 (0.81%) SQL Server Reporting Services
Development Applications
1 3 (2.42%) Jenkins
1 3 (2.42%) JMeter
1 3 (2.42%) Pa11y
2 2 (1.61%) Cypress.io
2 2 (1.61%) Gatling
2 2 (1.61%) Git (software)
2 2 (1.61%) JIRA
2 2 (1.61%) Tricentis qTest
3 1 (0.81%) Charles Proxy
3 1 (0.81%) Eclipse
3 1 (0.81%) Maven
3 1 (0.81%) Visual Studio
3 1 (0.81%) webpack
General
1 45 (36.29%) Marketing
2 33 (26.61%) Social Skills
3 25 (20.16%) Finance
4 15 (12.10%) Analytical Skills
5 9 (7.26%) Public Sector
6 7 (5.65%) Banking
7 6 (4.84%) Telecoms
8 5 (4.03%) Publishing
9 4 (3.23%) Brand Awareness
9 4 (3.23%) Manufacturing
9 4 (3.23%) Retail
10 3 (2.42%) Back Office
10 3 (2.42%) Electronics
10 3 (2.42%) Influencing Skills
10 3 (2.42%) Legal
10 3 (2.42%) Presentation Skills
11 2 (1.61%) Front Office
11 2 (1.61%) Local Government
11 2 (1.61%) Organisational Skills
12 1 (0.81%) Public Speaking
Job Titles
1 23 (18.55%) Analyst
2 13 (10.48%) Business Analyst
3 12 (9.68%) Developer
4 11 (8.87%) Marketing Manager
5 8 (6.45%) Project Manager
5 8 (6.45%) Salesforce Business Analyst
6 6 (4.84%) Consultant
6 6 (4.84%) Salesforce Analyst
7 5 (4.03%) Architect
7 5 (4.03%) Marketing Specialist
8 4 (3.23%) AWS Engineer
8 4 (3.23%) Change Manager
8 4 (3.23%) Designer
8 4 (3.23%) Digital Marketing Specialist
8 4 (3.23%) Network Engineer
9 3 (2.42%) Agile Tester
9 3 (2.42%) Digital Project Manager
9 3 (2.42%) Product Manager
9 3 (2.42%) Product Marketing Manager
9 3 (2.42%) Senior Developer
Libraries, Frameworks & Software Standards
1 12 (9.68%) HTML
2 6 (4.84%) CSS
3 4 (3.23%) Node.js
3 4 (3.23%) React
4 3 (2.42%) .NET
4 3 (2.42%) AngularJS
4 3 (2.42%) HTML5
4 3 (2.42%) Middleware
4 3 (2.42%) RESTful
5 2 (1.61%) ASP.NET
5 2 (1.61%) CSS3
5 2 (1.61%) GraphQL
5 2 (1.61%) Java EE
5 2 (1.61%) JMS
5 2 (1.61%) JSON
5 2 (1.61%) Spring
5 2 (1.61%) Vue.js
5 2 (1.61%) Web Services
6 1 (0.81%) Kafka
6 1 (0.81%) Sass
Miscellaneous
1 15 (12.10%) Social Media
2 5 (4.03%) Self-Motivation
3 4 (3.23%) User Experience
4 3 (2.42%) Credit Risk
4 3 (2.42%) Fixed Income
4 3 (2.42%) Greenfield Project
5 2 (1.61%) Blog
5 2 (1.61%) Equities
5 2 (1.61%) Marketing Technology
5 2 (1.61%) Mobile App
5 2 (1.61%) Music Streaming
6 1 (0.81%) Algorithms
6 1 (0.81%) Data Centre
6 1 (0.81%) Data Structures
6 1 (0.81%) Digital Media
6 1 (0.81%) Driving Licence
6 1 (0.81%) Graphic Design
6 1 (0.81%) Renewable Energy
6 1 (0.81%) Video Editing
6 1 (0.81%) Virtual Team
Operating Systems
1 6 (4.84%) Windows
2 4 (3.23%) Linux
3 3 (2.42%) Windows 10
4 2 (1.61%) Unix
5 1 (0.81%) Apple iOS
Processes & Methodologies
1 29 (23.39%) Agile Software Development
2 21 (16.94%) Analytics
3 16 (12.90%) Stakeholder Management
4 14 (11.29%) Project Management
5 13 (10.48%) Digital Marketing
5 13 (10.48%) Problem-Solving
6 12 (9.68%) DevOps
7 10 (8.06%) E-Commerce
7 10 (8.06%) SEO
8 9 (7.26%) CRM
8 9 (7.26%) Marketing Automation
8 9 (7.26%) Marketing Strategy
9 7 (5.65%) B2B
9 7 (5.65%) Business Intelligence
9 7 (5.65%) Product Marketing
10 6 (4.84%) Data Modelling
10 6 (4.84%) Email Marketing
10 6 (4.84%) Migration
10 6 (4.84%) Scrum
10 6 (4.84%) User Acceptance Testing
Programming Languages
1 15 (12.10%) JavaScript
2 13 (10.48%) SQL
3 11 (8.87%) Python
4 7 (5.65%) Java
5 5 (4.03%) TypeScript
6 4 (3.23%) C#
6 4 (3.23%) ES6
7 3 (2.42%) VB
8 2 (1.61%) R
8 2 (1.61%) Ruby
9 1 (0.81%) Data Analysis Expressions (DAX)
9 1 (0.81%) PHP
9 1 (0.81%) T-SQL
9 1 (0.81%) VBA
Qualifications
1 13 (10.48%) Degree
2 5 (4.03%) SC Cleared
2 5 (4.03%) Security Cleared
3 4 (3.23%) CCNP
3 4 (3.23%) Cisco Certification
4 3 (2.42%) JNCIP
4 3 (2.42%) Master's Degree
4 3 (2.42%) MBA
5 2 (1.61%) AWS Certification
6 1 (0.81%) DBS Check
6 1 (0.81%) DV Cleared
6 1 (0.81%) ISEB
6 1 (0.81%) ITIL Foundation Certificate
6 1 (0.81%) PhD
Quality Assurance & Compliance
1 18 (14.52%) QA
2 6 (4.84%) Data Quality
3 4 (3.23%) GDPR
4 1 (0.81%) FedRAMP
4 1 (0.81%) HIPAA
4 1 (0.81%) ISO/IEC 27001
4 1 (0.81%) NIST
4 1 (0.81%) PMO
4 1 (0.81%) SLA
System Software
1 3 (2.42%) Active Directory
1 3 (2.42%) Docker
2 1 (0.81%) Hyper-V
2 1 (0.81%) VMware Infrastructure
Systems Management
1 3 (2.42%) Terraform
2 2 (1.61%) Ansible
2 2 (1.61%) HP ALM
2 2 (1.61%) Kubernetes
2 2 (1.61%) Packer
3 1 (0.81%) Microsoft Intune
3 1 (0.81%) SCCM
Vendors
1 18 (14.52%) Microsoft
2 15 (12.10%) Salesforce.com
3 9 (7.26%) Adobe
4 6 (4.84%) Facebook
5 5 (4.03%) Cisco
5 5 (4.03%) Google
6 4 (3.23%) DoubleClick
6 4 (3.23%) Marketo
6 4 (3.23%) SAP
7 3 (2.42%) Arista
7 3 (2.42%) Juniper
7 3 (2.42%) Nokia
7 3 (2.42%) Oracle
8 2 (1.61%) HP
8 2 (1.61%) ServiceNow
8 2 (1.61%) Sybase
8 2 (1.61%) Tealium
8 2 (1.61%) VMware
8 2 (1.61%) YouTube
8 2 (1.61%) Zuora