Period
to 26 September 2020

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 26 September 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
26 Sep 2020
Same period 2019 Same period 2018
Rank 235 240 217
Rank change year-on-year +5 -23 +25
Contract jobs citing Advertising 115 418 586
As % of all contract jobs advertised in London 0.86% 1.09% 1.28%
As % of the General category 1.73% 2.43% 2.69%
Number of daily rates quoted 118 325 442
Median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £312 £222 £250
90th Percentile £700 £688 £625
England median daily rate £500 £463 £450
% change year-on-year +8.11% +2.78% +5.88%
Number of hourly rates quoted 1 11 5
Median hourly rate £34.95 £21.50 £36.54
Median hourly rate % change year-on-year +62.56% -41.15% +73.34%
10th Percentile £32.48 £7.00 £23.91
90th Percentile £37.43 £38.85 £163.40
England median hourly rate £34.95 £21.50 £17.50
% change year-on-year +62.56% +22.86% -9.09%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 6,635 17,168 21,786
As % of all contract IT jobs advertised in London 49.88% 44.62% 47.49%
Number of daily rates quoted 4,587 11,914 15,529
Median daily rate £525 £525 £525
10th Percentile £328 £325 £319
90th Percentile £750 £713 £700
England median daily rate £500 £495 £475
% change year-on-year +1.01% +4.21% +2.70%
Number of hourly rates quoted 104 200 255
Median hourly rate £35.00 £22.00 £22.93
Median hourly rate % change year-on-year +59.09% -4.06% +4.70%
10th Percentile £16.45 £12.76 £13.31
90th Percentile £54.70 £52.50 £51.50
Median hourly rate £31.39 £22.50 £22.00
% change year-on-year +39.51% +2.27% -2.22%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Advertising in London.

Daily rate trend for Advertising in London

Advertising
Daily Rate Histogram in London

Daily rate distribution for jobs citing Advertising in London over the 6 months to 26 September 2020.

Daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Advertising in London.

Hourly rate trend for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 26 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +52 22 £550 +4.76% 13
East London - 2 £494 - 1
Advertising
England

For the 6 months to 26 September 2020, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Advertising.

1 26 (22.61%) Finance
2 24 (20.87%) Microsoft
3 18 (15.65%) Agile Software Development
3 18 (15.65%) Analytical Skills
4 16 (13.91%) SQL
5 15 (13.04%) Stakeholder Management
5 15 (13.04%) Marketing
6 14 (12.17%) AWS
7 13 (11.30%) Java
8 12 (10.43%) Azure
9 11 (9.57%) JavaScript
9 11 (9.57%) SQL Server
9 11 (9.57%) CRM
10 10 (8.70%) HTML
10 10 (8.70%) DevOps
10 10 (8.70%) Dynamics 365
11 9 (7.83%) ERP
11 9 (7.83%) BDD
11 9 (7.83%) TDD
12 8 (6.96%) Banking
12 8 (6.96%) Fixed Income
12 8 (6.96%) Sybase
12 8 (6.96%) Unix
12 8 (6.96%) Python
12 8 (6.96%) Migration
12 8 (6.96%) Analytical Mindset
12 8 (6.96%) Project Delivery
13 7 (6.09%) Requirements Gathering
13 7 (6.09%) Power Platform
13 7 (6.09%) Relational Database

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (5.22%) JBoss
2 5 (4.35%) WebLogic
3 4 (3.48%) SharePoint
4 3 (2.61%) IIS
5 1 (0.87%) Confluence
Applications
1 4 (3.48%) Microsoft Excel
2 2 (1.74%) Microsoft Office
2 2 (1.74%) Photoshop
3 1 (0.87%) Adobe Creative Suite
3 1 (0.87%) Adobe Illustrator
3 1 (0.87%) Adobe XD
3 1 (0.87%) Microsoft PowerPoint
3 1 (0.87%) Microsoft Project
3 1 (0.87%) MS Visio
3 1 (0.87%) Sketch
Business Applications
1 7 (6.09%) Dynamics CRM
2 5 (4.35%) Dynamics NAV
3 4 (3.48%) ION MarketView
4 3 (2.61%) Bloomberg TOMS
5 1 (0.87%) Eloqua
5 1 (0.87%) NetSuite
5 1 (0.87%) ReMetrica
5 1 (0.87%) SAP S/4HANA
5 1 (0.87%) Social Studio
5 1 (0.87%) Towers Watson Igloo
5 1 (0.87%) Workday HCM
Cloud Services
1 14 (12.17%) AWS
2 12 (10.43%) Azure
3 10 (8.70%) Dynamics 365
4 7 (6.09%) Power Platform
4 7 (6.09%) SaaS
5 5 (4.35%) Firebase
6 4 (3.48%) Office 365
6 4 (3.48%) Power Automate
6 4 (3.48%) PowerApps
7 3 (2.61%) Google Play
8 2 (1.74%) AWS Lambda
8 2 (1.74%) AWS Step Functions
8 2 (1.74%) IaaS
8 2 (1.74%) PaaS
8 2 (1.74%) Serverless
9 1 (0.87%) Boomi
9 1 (0.87%) CloudFront
9 1 (0.87%) GCP
9 1 (0.87%) Google Analytics
9 1 (0.87%) Veeva
Communications & Networking
1 3 (2.61%) DHCP
1 3 (2.61%) DNS
1 3 (2.61%) HTTP
1 3 (2.61%) VoIP
2 2 (1.74%) WAN
3 1 (0.87%) DMZ
3 1 (0.87%) Firewall
3 1 (0.87%) Internet
3 1 (0.87%) Intranet
3 1 (0.87%) LAN
3 1 (0.87%) VPN
3 1 (0.87%) Wireless
Database & Business Intelligence
1 11 (9.57%) SQL Server
2 7 (6.09%) Relational Database
3 6 (5.22%) Data Warehouse
3 6 (5.22%) MySQL
4 4 (3.48%) Amazon Athena
4 4 (3.48%) Amazon Redshift
4 4 (3.48%) Data Lake
4 4 (3.48%) MongoDB
4 4 (3.48%) Power BI
5 2 (1.74%) Amazon DynamoDB
5 2 (1.74%) Apache Cassandra
5 2 (1.74%) Data Mining
5 2 (1.74%) SQL Server Integration Services
5 2 (1.74%) SQL Server Reporting Services
6 1 (0.87%) Blockchain
6 1 (0.87%) Hazelcast
6 1 (0.87%) NoSQL
6 1 (0.87%) RDBMS
6 1 (0.87%) SQL Server 2019
Development Applications
1 6 (5.22%) Bitbucket
1 6 (5.22%) Mercurial
2 5 (4.35%) JIRA
3 4 (3.48%) Git (software)
4 2 (1.74%) Atlassian Bamboo
5 1 (0.87%) Grunt
5 1 (0.87%) gulp
5 1 (0.87%) Jenkins
5 1 (0.87%) JUnit
5 1 (0.87%) Maven
5 1 (0.87%) Mockito
5 1 (0.87%) Postman
General
1 26 (22.61%) Finance
2 15 (13.04%) Marketing
3 8 (6.96%) Banking
4 5 (4.35%) Front Office
4 5 (4.35%) Investment Banking
5 4 (3.48%) Pharmaceutical
5 4 (3.48%) Retail
6 2 (1.74%) Back Office
7 1 (0.87%) Games
7 1 (0.87%) Manufacturing
7 1 (0.87%) Swedish Language
7 1 (0.87%) Telecoms
Job Titles
1 31 (26.96%) Developer
2 17 (14.78%) Consultant
3 12 (10.43%) Analyst
4 9 (7.83%) Java Developer
5 8 (6.96%) Business Analyst
6 5 (4.35%) Architect
6 5 (4.35%) Data Engineer
6 5 (4.35%) Solutions Consultant
6 5 (4.35%) Technical Consultant
7 4 (3.48%) AWS Engineer
7 4 (3.48%) Cloud Consultant
8 3 (2.61%) 3rd Line Support
8 3 (2.61%) 3rd Line Technical Support
8 3 (2.61%) Android Developer
8 3 (2.61%) CRM Developer
8 3 (2.61%) Electronic Trading Specialist
8 3 (2.61%) ERP Consultant
8 3 (2.61%) IT Analyst
8 3 (2.61%) Senior Developer
8 3 (2.61%) Technical Support
Libraries, Frameworks & Software Standards
1 10 (8.70%) HTML
2 7 (6.09%) Spring
3 6 (5.22%) .NET
3 6 (5.22%) CSS
4 5 (4.35%) Java EE
4 5 (4.35%) JMS
4 5 (4.35%) Middleware
5 3 (2.61%) Adobe AIR
5 3 (2.61%) HTML5
5 3 (2.61%) REST
5 3 (2.61%) RESTful
5 3 (2.61%) Vue.js
5 3 (2.61%) XML
6 2 (1.74%) AngularJS
6 2 (1.74%) ASP.NET
6 2 (1.74%) CSS3
6 2 (1.74%) iOS SDK
6 2 (1.74%) jQuery
6 2 (1.74%) React
6 2 (1.74%) Web Services
Miscellaneous
1 18 (15.65%) Analytical Skills
2 8 (6.96%) Analytical Mindset
2 8 (6.96%) Fixed Income
3 6 (5.22%) Equities
4 5 (4.35%) Greenfield Project
5 3 (2.61%) Enterprise Software
5 3 (2.61%) Social Media
6 2 (1.74%) Derivative
6 2 (1.74%) Management Information System
6 2 (1.74%) Marketing Technology
6 2 (1.74%) SWIFT
6 2 (1.74%) User Experience
7 1 (0.87%) Animation
7 1 (0.87%) Data Protection Act
7 1 (0.87%) Foreign Exchange (FX)
7 1 (0.87%) OTC Derivatives
7 1 (0.87%) Photography
7 1 (0.87%) Self-Motivation
7 1 (0.87%) Social Network
7 1 (0.87%) W3C
Operating Systems
1 8 (6.96%) Unix
2 7 (6.09%) Linux
3 4 (3.48%) Android
3 4 (3.48%) Windows
4 2 (1.74%) Apple iOS
5 1 (0.87%) Windows 7
5 1 (0.87%) Windows Server
Processes & Methodologies
1 18 (15.65%) Agile Software Development
2 15 (13.04%) Stakeholder Management
3 11 (9.57%) CRM
4 10 (8.70%) DevOps
5 9 (7.83%) BDD
5 9 (7.83%) ERP
5 9 (7.83%) TDD
6 8 (6.96%) Migration
6 8 (6.96%) Project Delivery
7 7 (6.09%) Business Analysis
7 7 (6.09%) Requirements Gathering
8 6 (5.22%) Problem-Solving
8 6 (5.22%) Project Management
9 5 (4.35%) Electronic Trading
9 5 (4.35%) Mobile Development
9 5 (4.35%) Requirements Workshops
10 4 (3.48%) Computer Science
10 4 (3.48%) ETL
10 4 (3.48%) Scrum
10 4 (3.48%) Workflow
Programming Languages
1 16 (13.91%) SQL
2 13 (11.30%) Java
3 11 (9.57%) JavaScript
4 8 (6.96%) Python
5 3 (2.61%) C#
5 3 (2.61%) Kotlin
5 3 (2.61%) T-SQL
6 2 (1.74%) Apple Swift
6 2 (1.74%) Scala
7 1 (0.87%) C++
7 1 (0.87%) ES6
7 1 (0.87%) Java 8
7 1 (0.87%) Korn
7 1 (0.87%) Perl
7 1 (0.87%) R
7 1 (0.87%) VB
7 1 (0.87%) VBA
Qualifications
1 7 (6.09%) Degree
2 4 (3.48%) AWS Certification
2 4 (3.48%) CCNA
2 4 (3.48%) Cisco Certification
3 3 (2.61%) SC Cleared
3 3 (2.61%) Security Cleared
4 2 (1.74%) Computer Science Degree
4 2 (1.74%) TOGAF Certification
5 1 (0.87%) A+ Certification
5 1 (0.87%) AAT
5 1 (0.87%) ACCA
5 1 (0.87%) BPSS Clearance
5 1 (0.87%) CCNP
5 1 (0.87%) CIMA
5 1 (0.87%) CISSP
5 1 (0.87%) Master's Degree
5 1 (0.87%) MBA
5 1 (0.87%) MCP
5 1 (0.87%) PRINCE2 Certification
Quality Assurance & Compliance
1 6 (5.22%) QA
2 4 (3.48%) PMO
3 2 (1.74%) ISO 20022
4 1 (0.87%) COREP
4 1 (0.87%) Data Quality
4 1 (0.87%) GDPR
System Software
1 6 (5.22%) Docker
2 5 (4.35%) Active Directory
3 4 (3.48%) VMware Infrastructure
Systems Management
1 3 (2.61%) WSUS
2 1 (0.87%) FortiGate
2 1 (0.87%) Kubernetes
Vendors
1 24 (20.87%) Microsoft
2 8 (6.96%) Sybase
3 6 (5.22%) Adobe
3 6 (5.22%) ION Trading
4 5 (4.35%) Google
4 5 (4.35%) Salesforce.com
5 4 (3.48%) Bloomberg
5 4 (3.48%) Cisco
5 4 (3.48%) VMware
6 3 (2.61%) Citrix
6 3 (2.61%) MarketAxess
6 3 (2.61%) Salesforce Marketing Cloud
7 2 (1.74%) DoubleClick
7 2 (1.74%) Marketo
7 2 (1.74%) Oracle
7 2 (1.74%) Yardi
8 1 (0.87%) Avaya
8 1 (0.87%) Genesys
8 1 (0.87%) Hyperion
8 1 (0.87%) SAP