Period
to 22 June 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 22 June 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
22 Jun 2018
Same period 2017 Same period 2016
Rank 220 214 228
Rank change year-on-year -6 +14 -41
Contract jobs citing Advertising 574 511 491
As % of all contract IT jobs advertised in London 1.27% 1.28% 1.12%
As % of the General category 2.85% 2.80% 2.50%
Number of daily rates quoted 451 392 376
London median daily rate £475 £425 £425
Median daily rate % change year-on-year +11.76% - +3.03%
10th Percentile £225 £275 £213
90th Percentile £625 £600 £588
England median daily rate £450 £413 £400
% change year-on-year +9.09% +3.13% -
Number of hourly rates quoted 6 14 11
London median hourly rate £27.16 £21.08 £22.12
Median hourly rate % change year-on-year +28.86% -4.69% -14.19%
10th Percentile £21.17 £13.74 £9.00
90th Percentile £38.82 £29.77 £28.27
England median hourly rate £25.00 £16.50 £18.50
% change year-on-year +51.52% -10.81% -23.65%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 20,160 18,255 19,668
As % of all contract IT jobs advertised in London 44.71% 45.73% 44.88%
Number of daily rates quoted 14,496 12,980 14,361
London median daily rate £525 £500 £475
Median daily rate % change year-on-year +5.00% +5.26% -
10th Percentile £315 £313 £300
90th Percentile £700 £675 £675
England median daily rate £475 £450 £450
% change year-on-year +5.56% - +5.88%
Number of hourly rates quoted 230 187 213
London median hourly rate £24.00 £21.50 £22.00
Median hourly rate % change year-on-year +11.63% -2.27% +10.00%
10th Percentile £14.95 £11.33 £10.05
90th Percentile £56.54 £56.75 £50.35
England median hourly rate £26.00 £25.00 £25.50
% change year-on-year +4.00% -1.96% +13.33%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in London.

Contractor daily rate trend for Advertising in London

Advertising
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Advertising in London over the 6 months to 22 June 2018.

Contractor daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in London.

Contractor hourly rate trend for Advertising in London

Advertising
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Advertising in London over the 6 months to 22 June 2018.

Contractor hourly rate histogram for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 22 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -34 137 £550 +29.41% 60
South London -20 33 £500 -18.33% 6
West London -32 28 £425 +6.25% 20
East London -17 4 £208 -62.18% 13
North London +4 1 £165 - 2
Advertising
England

For the 6 months to 22 June 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Advertising.

1 155 (27.00%) Finance
2 145 (25.26%) Agile Software Development
3 97 (16.90%) Stakeholder Management
3 97 (16.90%) Microsoft
4 92 (16.03%) JavaScript
5 86 (14.98%) Marketing
6 82 (14.29%) Java
7 63 (10.98%) SQL
8 61 (10.63%) HTML
9 55 (9.58%) CRM
10 53 (9.23%) Project Management
10 53 (9.23%) Banking
10 53 (9.23%) Analytical Skills
11 51 (8.89%) Degree
11 51 (8.89%) .NET
12 49 (8.54%) AngularJS
13 46 (8.01%) Amazon AWS
13 46 (8.01%) CSS
14 45 (7.84%) Web Development
15 44 (7.67%) C#
15 44 (7.67%) Microsoft Azure
16 43 (7.49%) Problem-Solving
17 42 (7.32%) User Experience
18 40 (6.97%) DevOps
19 39 (6.79%) Windows
19 39 (6.79%) Scrum
20 37 (6.45%) Analytics
21 35 (6.10%) Python
22 34 (5.92%) Web Services
22 34 (5.92%) REST

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (4.53%) SharePoint
2 16 (2.79%) CMS
3 15 (2.61%) Apache Spark
4 9 (1.57%) SAS
5 8 (1.39%) Umbraco
6 7 (1.22%) Elasticsearch
7 6 (1.05%) Adobe Experience Manager
7 6 (1.05%) WebSphere
8 5 (0.87%) Jupyter
9 4 (0.70%) Apache
9 4 (0.70%) Marvel
9 4 (0.70%) NServiceBus
9 4 (0.70%) WebSphere Portal
10 3 (0.52%) Apache Pig
10 3 (0.52%) Drupal
10 3 (0.52%) JBoss
10 3 (0.52%) SharePoint 2013
11 2 (0.35%) Confluence
11 2 (0.35%) MS Exchange
11 2 (0.35%) Skype for Business
Applications
1 22 (3.83%) Microsoft Office
2 17 (2.96%) Microsoft Excel
3 12 (2.09%) InVision
4 9 (1.57%) Microsoft PowerPoint
5 8 (1.39%) Microsoft Project
5 8 (1.39%) Photoshop
6 7 (1.22%) Adobe Creative Suite
6 7 (1.22%) Adobe Illustrator
7 6 (1.05%) MS Visio
8 5 (0.87%) Adobe After Effects
9 4 (0.70%) SPSS
10 3 (0.52%) Spreadsheet
11 2 (0.35%) Adobe Premiere
11 2 (0.35%) Maya
12 1 (0.17%) 3ds Max
12 1 (0.17%) Adobe Captivate
12 1 (0.17%) CINEMA 4D
12 1 (0.17%) NUKE
12 1 (0.17%) OmniGraffle
Business Applications
1 32 (5.57%) Dynamics CRM
2 10 (1.74%) Salesforce.com CRM
3 7 (1.22%) SAP Business One
4 6 (1.05%) NetSuite
5 5 (0.87%) SAP CO
5 5 (0.87%) SAP FI
5 5 (0.87%) SAP FI/CO
6 4 (0.70%) Magento
7 3 (0.52%) Dynamics AX
7 3 (0.52%) OpenText VIM for SAP
7 3 (0.52%) Unit4 Business World
8 2 (0.35%) Dynamics NAV
8 2 (0.35%) ION MarketView
8 2 (0.35%) Oracle EBS
8 2 (0.35%) Oracle EBS R12
8 2 (0.35%) Sage 200
8 2 (0.35%) SAP BPC
8 2 (0.35%) SAP Business ByDesign
8 2 (0.35%) Shopify
8 2 (0.35%) Sprinklr
Cloud Services
1 46 (8.01%) Amazon AWS
2 44 (7.67%) Microsoft Azure
3 30 (5.23%) Office 365
4 20 (3.48%) Dynamics 365
5 11 (1.92%) Google Analytics
6 9 (1.57%) Adobe Analytics
6 9 (1.57%) AdWords
7 8 (1.39%) AWS CloudFormation
7 8 (1.39%) SaaS
8 7 (1.22%) Amazon S3
8 7 (1.22%) GitHub
9 6 (1.05%) npm
10 5 (0.87%) Google Cloud Platform
10 5 (0.87%) Sauce Labs
11 4 (0.70%) Adobe Creative Cloud
11 4 (0.70%) Amazon EC2
11 4 (0.70%) AWS Lambda
11 4 (0.70%) Google Tag Manager
11 4 (0.70%) Serverless
12 3 (0.52%) Firebase
Communications & Networking
1 10 (1.74%) WAN
2 9 (1.57%) TCP/IP
3 8 (1.39%) LAN
4 7 (1.22%) DNS
4 7 (1.22%) Firewall
4 7 (1.22%) Internet
5 6 (1.05%) SAN
6 4 (0.70%) HTTP
6 4 (0.70%) Intranet
6 4 (0.70%) SNMP
7 3 (0.52%) FIX Connectivity
7 3 (0.52%) MPLS
7 3 (0.52%) Network Security
7 3 (0.52%) Skype
7 3 (0.52%) VPN
7 3 (0.52%) WLAN
8 2 (0.35%) DHCP
8 2 (0.35%) SMS
8 2 (0.35%) SSL
9 1 (0.17%) Ethernet
Database & Business Intelligence
1 27 (4.70%) SQL Server
2 21 (3.66%) NoSQL
3 18 (3.14%) Relational Database
4 14 (2.44%) Hadoop
5 13 (2.26%) MySQL
6 12 (2.09%) Big Data
6 12 (2.09%) PostgreSQL
7 11 (1.92%) RDBMS
8 10 (1.74%) SQL Server Integration Services
8 10 (1.74%) SQL Server Reporting Services
9 9 (1.57%) HBase
10 8 (1.39%) Crystal Reports
11 7 (1.22%) MongoDB
12 6 (1.05%) Data Warehouse
13 5 (0.87%) Amazon Redshift
13 5 (0.87%) BigQuery
13 5 (0.87%) SQL Server 2012
14 4 (0.70%) Apache Hive
14 4 (0.70%) Data Mining
14 4 (0.70%) Power BI
Development Applications
1 28 (4.88%) Git (software)
2 12 (2.09%) JIRA
2 12 (2.09%) Protractor
3 10 (1.74%) Octopus Deploy
3 10 (1.74%) TeamCity
4 9 (1.57%) Grunt
4 9 (1.57%) gulp
4 9 (1.57%) Visual Studio
5 8 (1.39%) WebDriver
6 7 (1.22%) Cucumber
6 7 (1.22%) Selenium
7 6 (1.05%) Jasmine
7 6 (1.05%) Karma Test Runner
7 6 (1.05%) SoapUI
7 6 (1.05%) TestRail
8 5 (0.87%) Axure RP
8 5 (0.87%) Burp Suite
8 5 (0.87%) Jenkins
8 5 (0.87%) JMeter
8 5 (0.87%) Team Foundation Server
General
1 155 (27.00%) Finance
2 86 (14.98%) Marketing
3 53 (9.23%) Banking
4 25 (4.36%) Retail
5 23 (4.01%) Publishing
6 19 (3.31%) Front Office
7 15 (2.61%) Investment Banking
8 14 (2.44%) Telecoms
9 11 (1.92%) Legal
10 7 (1.22%) Games
11 6 (1.05%) Electronics
11 6 (1.05%) German Language
12 5 (0.87%) French Language
13 3 (0.52%) Back Office
13 3 (0.52%) Digital Economy
13 3 (0.52%) Law
13 3 (0.52%) Manufacturing
13 3 (0.52%) Spanish Language
14 2 (0.35%) Pharmaceutical
14 2 (0.35%) Turkish Language
Job Titles
1 135 (23.52%) Developer
2 84 (14.63%) Analyst
3 53 (9.23%) Project Manager
4 50 (8.71%) Business Analyst
5 30 (5.23%) Senior Developer
6 29 (5.05%) Architect
6 29 (5.05%) Designer
7 27 (4.70%) Java Developer
8 26 (4.53%) Consultant
9 20 (3.48%) UX Designer
10 18 (3.14%) Senior Manager
11 14 (2.44%) .NET Developer
11 14 (2.44%) Account Manager
12 13 (2.26%) Front End Developer (Client-Side Developer)
13 12 (2.09%) Solutions Architect
14 11 (1.92%) CRM Developer
14 11 (1.92%) Dynamics CRM Developer
15 10 (1.74%) JavaScript Developer
15 10 (1.74%) Product Manager
15 10 (1.74%) UI Developer
Libraries, Frameworks & Software Standards
1 61 (10.63%) HTML
2 51 (8.89%) .NET
3 49 (8.54%) AngularJS
4 46 (8.01%) CSS
5 34 (5.92%) REST
5 34 (5.92%) Web Services
6 28 (4.88%) HTML5
7 26 (4.53%) Java EE
7 26 (4.53%) Node.js
8 22 (3.83%) Spring
9 18 (3.14%) React
10 16 (2.79%) ASP.NET Web API
10 16 (2.79%) RESTful
11 14 (2.44%) Sass
12 12 (2.09%) Angular 2
12 12 (2.09%) ASP.NET
13 10 (1.74%) JSON
14 8 (1.39%) CSS3
14 8 (1.39%) J2EE
14 8 (1.39%) XML
Miscellaneous
1 53 (9.23%) Analytical Skills
2 42 (7.32%) User Experience
3 23 (4.01%) Social Media
4 14 (2.44%) FMCG
5 11 (1.92%) Self-Motivation
6 10 (1.74%) Over-the-Top Content
7 9 (1.57%) Computer Science
7 9 (1.57%) Video on Demand
8 8 (1.39%) Animation
8 8 (1.39%) Fintech
8 8 (1.39%) Greenfield Project
9 7 (1.22%) Marketing Technology
10 6 (1.05%) Digital Media
10 6 (1.05%) Fixed Income
11 5 (0.87%) Management Information System
11 5 (0.87%) Mobile App
11 5 (0.87%) Virtual Team
12 4 (0.70%) Data Centre
12 4 (0.70%) Enterprise Software
12 4 (0.70%) Graphic Design
Operating Systems
1 39 (6.79%) Windows
2 26 (4.53%) Linux
3 14 (2.44%) Windows 7
4 12 (2.09%) Unix
5 11 (1.92%) Windows 10
6 7 (1.22%) Android
7 6 (1.05%) Windows Server 2008
8 5 (0.87%) Windows Server
9 3 (0.52%) Mac OS X
9 3 (0.52%) Red Hat Enterprise Linux
10 2 (0.35%) Apple iOS
10 2 (0.35%) Solaris
10 2 (0.35%) Windows 8
10 2 (0.35%) Windows Server 2012
11 1 (0.17%) CentOS
Processes & Methodologies
1 145 (25.26%) Agile Software Development
2 97 (16.90%) Stakeholder Management
3 55 (9.58%) CRM
4 53 (9.23%) Project Management
5 45 (7.84%) Web Development
6 43 (7.49%) Problem-Solving
7 40 (6.97%) DevOps
8 39 (6.79%) Scrum
9 37 (6.45%) Analytics
10 31 (5.40%) TDD
11 30 (5.23%) Migration
12 23 (4.01%) Test Automation
13 21 (3.66%) Decision-Making
13 21 (3.66%) Front End Development
14 20 (3.48%) B2B
14 20 (3.48%) User Stories
15 19 (3.31%) Business Analysis
15 19 (3.31%) Digital Marketing
16 18 (3.14%) Information Security
16 18 (3.14%) Wireframes
Programming Languages
1 92 (16.03%) JavaScript
2 82 (14.29%) Java
3 63 (10.98%) SQL
4 44 (7.67%) C#
5 35 (6.10%) Python
6 32 (5.57%) PHP
7 18 (3.14%) TypeScript
8 16 (2.79%) Scala
9 13 (2.26%) PowerShell
10 11 (1.92%) ES6
11 9 (1.57%) R
11 9 (1.57%) VBA
12 6 (1.05%) Bash Shell
12 6 (1.05%) C++
13 5 (0.87%) Java 8
14 4 (0.70%) T-SQL
15 3 (0.52%) Apex Code
15 3 (0.52%) VBScript
16 2 (0.35%) Bourne shell
16 2 (0.35%) Shell Script
Qualifications
1 51 (8.89%) Degree
2 7 (1.22%) Computer Science Degree
2 7 (1.22%) Microsoft Certification
3 6 (1.05%) ISEB
4 5 (0.87%) CISM
4 5 (0.87%) CISSP
4 5 (0.87%) ITIL Certification
4 5 (0.87%) PMP
5 4 (0.70%) APMP
5 4 (0.70%) CISA
5 4 (0.70%) CRISC
5 4 (0.70%) MCSE
6 3 (0.52%) CCNA
6 3 (0.52%) Cisco Certification
6 3 (0.52%) ISTQB
7 2 (0.35%) CCA
7 2 (0.35%) CCNP
7 2 (0.35%) MCP
7 2 (0.35%) MCSA
7 2 (0.35%) PMI Certification
Quality Assurance & Compliance
1 15 (2.61%) GDPR
2 10 (1.74%) QA
3 8 (1.39%) PMO
4 4 (0.70%) GCP
5 3 (0.52%) Data Quality
5 3 (0.52%) MiFID
5 3 (0.52%) SLA
6 1 (0.17%) PSD2
6 1 (0.17%) Sarbanes-Oxley
System Software
1 28 (4.88%) Active Directory
2 16 (2.79%) Docker
3 6 (1.05%) Virtual Machines
3 6 (1.05%) VMware ESXi
4 5 (0.87%) VMware Infrastructure
5 4 (0.70%) Microsoft App-V
5 4 (0.70%) vSphere
6 3 (0.52%) EMC RecoverPoint
7 2 (0.35%) BitLocker
7 2 (0.35%) VMware Workstation
7 2 (0.35%) XenDesktop
8 1 (0.17%) Apache Flume
8 1 (0.17%) Hyper-V
Systems Management
1 11 (1.92%) Ansible
2 6 (1.05%) SCCM
3 5 (0.87%) Kibana
3 5 (0.87%) logstash
4 4 (0.70%) Kubernetes
5 3 (0.52%) Microsoft Clustering
5 3 (0.52%) SnapMirror
5 3 (0.52%) Terraform
6 2 (0.35%) DameWare
6 2 (0.35%) Forefront Identity Manager
6 2 (0.35%) vCenter Server
6 2 (0.35%) WSUS
7 1 (0.17%) Cisco CUCM
7 1 (0.17%) McAfee ePO
7 1 (0.17%) Puppet
7 1 (0.17%) Rancher
7 1 (0.17%) Salt
7 1 (0.17%) Sysprep
Vendors
1 97 (16.90%) Microsoft
2 30 (5.23%) Google
3 27 (4.70%) Adobe
4 26 (4.53%) Salesforce.com
5 19 (3.31%) SAP
6 12 (2.09%) Cisco
6 12 (2.09%) Tableau
7 10 (1.74%) IBM
7 10 (1.74%) VMware
8 7 (1.22%) Sage
8 7 (1.22%) Sitecore
9 6 (1.05%) Citrix
10 5 (0.87%) Apple
10 5 (0.87%) Facebook
10 5 (0.87%) Juniper
11 4 (0.70%) EMC
11 4 (0.70%) Fidessa
11 4 (0.70%) Infor
11 4 (0.70%) Twitter
11 4 (0.70%) Xamarin