Period
to 16 October 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 16 October 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
16 Oct 2018
Same period 2017 Same period 2016
Rank 215 238 211
Rank change year-on-year +23 -27 -21
Contract jobs citing Advertising 595 511 559
As % of all contract IT jobs advertised in London 1.29% 1.14% 1.26%
As % of the General category 2.88% 2.45% 2.91%
Number of daily rates quoted 436 384 462
London median daily rate £475 £450 £413
Median daily rate % change year-on-year +5.56% +9.09% +3.13%
10th Percentile £260 £247 £225
90th Percentile £625 £600 £588
England median daily rate £450 £425 £400
% change year-on-year +5.88% +6.25% +3.90%
Number of hourly rates quoted 5 8 19
London median hourly rate £36.54 £21.96 £20.00
Median hourly rate % change year-on-year +66.37% +9.80% -7.80%
10th Percentile £23.91 £12.32 £15.80
90th Percentile £163.40 £30.75 £37.86
England median hourly rate £17.50 £18.49 £18.75
% change year-on-year -5.37% -1.37% -1.47%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 20,628 20,883 19,204
As % of all contract IT jobs advertised in London 44.67% 46.47% 43.23%
Number of daily rates quoted 14,739 15,122 13,891
London median daily rate £525 £500 £475
Median daily rate % change year-on-year +5.00% +5.26% -
10th Percentile £324 £313 £300
90th Percentile £700 £675 £675
England median daily rate £485 £475 £450
% change year-on-year +2.11% +5.56% +4.65%
Number of hourly rates quoted 218 178 203
London median hourly rate £20.75 £22.25 £20.00
Median hourly rate % change year-on-year -6.74% +11.25% -7.92%
10th Percentile £13.00 £13.17 £10.80
90th Percentile £56.63 £47.50 £56.74
England median hourly rate £23.58 £26.47 £23.59
% change year-on-year -10.94% +12.21% +3.33%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in London.

Contractor daily rate trend for Advertising in London

Advertising
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Advertising in London over the 6 months to 16 October 2018.

Contractor daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in London.

Contractor hourly rate trend for Advertising in London

Advertising
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Advertising in London over the 6 months to 16 October 2018.

Contractor hourly rate histogram for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 16 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -19 137 £525 +9.09% 79
West London -4 32 £425 +6.25% 37
South London -9 30 £475 -11.63% 6
East London -21 6 £210 -50.00% 20
Advertising
England

For the 6 months to 16 October 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Advertising.

1 172 (28.91%) Agile Software Development
2 158 (26.55%) Finance
3 109 (18.32%) Java
4 107 (17.98%) Marketing
5 91 (15.29%) JavaScript
6 84 (14.12%) Microsoft
7 80 (13.45%) Stakeholder Management
8 78 (13.11%) HTML
8 78 (13.11%) SQL
9 63 (10.59%) CSS
10 61 (10.25%) Degree
11 58 (9.75%) Problem-Solving
12 53 (8.91%) Python
13 51 (8.57%) AngularJS
14 50 (8.40%) Microsoft Azure
14 50 (8.40%) Project Management
15 49 (8.24%) .NET
15 49 (8.24%) TDD
15 49 (8.24%) Amazon AWS
16 48 (8.07%) Scrum
17 46 (7.73%) Analytical Skills
18 42 (7.06%) Banking
18 42 (7.06%) Web Development
18 42 (7.06%) User Experience
18 42 (7.06%) Git (software)
19 40 (6.72%) Node.js
20 38 (6.39%) Test Automation
20 38 (6.39%) Front End Development
20 38 (6.39%) Linux
21 37 (6.22%) Windows

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (4.71%) SharePoint
2 18 (3.03%) CMS
3 14 (2.35%) JBoss
4 12 (2.02%) Elasticsearch
5 10 (1.68%) SAS
6 9 (1.51%) WebLogic
7 6 (1.01%) Apache Spark
7 6 (1.01%) ArcGIS
7 6 (1.01%) Umbraco
8 4 (0.67%) Adobe Experience Manager
8 4 (0.67%) Jupyter
8 4 (0.67%) Marvel
9 3 (0.50%) Exchange Server 2013
9 3 (0.50%) WildFly
9 3 (0.50%) WordPress
10 2 (0.34%) Apache
10 2 (0.34%) Confluence
10 2 (0.34%) Exchange Server 2010
10 2 (0.34%) MS Exchange
10 2 (0.34%) Mule
Applications
1 26 (4.37%) Microsoft Office
2 24 (4.03%) Microsoft Excel
3 19 (3.19%) InVision
4 12 (2.02%) Adobe Creative Suite
4 12 (2.02%) Microsoft PowerPoint
5 9 (1.51%) MS Visio
5 9 (1.51%) Photoshop
6 8 (1.34%) Adobe Illustrator
7 6 (1.01%) Microsoft Project
8 5 (0.84%) Adobe After Effects
9 3 (0.50%) Spreadsheet
10 2 (0.34%) SPSS
11 1 (0.17%) Acrobat
11 1 (0.17%) Adobe Captivate
11 1 (0.17%) Adobe Premiere
11 1 (0.17%) Chatbot
11 1 (0.17%) InDesign
11 1 (0.17%) Stata
Business Applications
1 13 (2.18%) Dynamics CRM
2 10 (1.68%) Sage X3
3 9 (1.51%) Salesforce.com CRM
4 8 (1.34%) SAP Business One
5 3 (0.50%) JDE OneWorld
5 3 (0.50%) NetSuite
5 3 (0.50%) Sage 200
5 3 (0.50%) Unica
6 2 (0.34%) ION MarketView
6 2 (0.34%) Magento
6 2 (0.34%) Shopify
6 2 (0.34%) Sprinklr
7 1 (0.17%) Dynamics AX
7 1 (0.17%) Infor M3
7 1 (0.17%) Sage BI
7 1 (0.17%) SAP Business ByDesign
7 1 (0.17%) SAP CO
7 1 (0.17%) SAP FI
7 1 (0.17%) SAP FI/CO
7 1 (0.17%) WebTrends
Cloud Services
1 50 (8.40%) Microsoft Azure
2 49 (8.24%) Amazon AWS
3 32 (5.38%) Office 365
4 14 (2.35%) AdWords
5 13 (2.18%) SaaS
6 12 (2.02%) Dynamics 365
7 10 (1.68%) Google Cloud Platform
8 8 (1.34%) npm
9 7 (1.18%) Google Analytics
9 7 (1.18%) Sauce Labs
10 6 (1.01%) Adobe Creative Cloud
11 5 (0.84%) Adobe Analytics
12 4 (0.67%) Akamai
12 4 (0.67%) Amazon S3
12 4 (0.67%) AWS Lambda
12 4 (0.67%) Firebase
12 4 (0.67%) GitHub
12 4 (0.67%) Serverless
13 3 (0.50%) Amazon Kinesis
13 3 (0.50%) Salesforce Sales Cloud
Communications & Networking
1 16 (2.69%) HTTP
2 7 (1.18%) Intranet
2 7 (1.18%) TCP/IP
3 6 (1.01%) SAN
3 6 (1.01%) Skype
4 5 (0.84%) Internet
4 5 (0.84%) VPN
5 4 (0.67%) DNS
5 4 (0.67%) LAN
5 4 (0.67%) WAN
6 3 (0.50%) Ethernet
6 3 (0.50%) Firewall
6 3 (0.50%) MPLS
6 3 (0.50%) WLAN
7 2 (0.34%) Cisco IOS
7 2 (0.34%) DHCP
7 2 (0.34%) IPv4
7 2 (0.34%) IPv6
7 2 (0.34%) NX-OS
7 2 (0.34%) Wireless
Database & Business Intelligence
1 36 (6.05%) SQL Server
2 31 (5.21%) PostgreSQL
3 28 (4.71%) MySQL
4 23 (3.87%) Relational Database
5 19 (3.19%) NoSQL
6 16 (2.69%) Crystal Reports
7 14 (2.35%) Big Data
8 13 (2.18%) Power BI
9 9 (1.51%) Hadoop
9 9 (1.51%) MongoDB
10 6 (1.01%) Amazon Redshift
10 6 (1.01%) Data Mining
10 6 (1.01%) GIS
11 5 (0.84%) Data Warehouse
11 5 (0.84%) SQL Server Integration Services
12 4 (0.67%) SQL Server 2012
12 4 (0.67%) SQL Server Reporting Services
13 3 (0.50%) Couchbase
13 3 (0.50%) HBase
13 3 (0.50%) SSDT
Development Applications
1 42 (7.06%) Git (software)
2 17 (2.86%) Jenkins
3 13 (2.18%) gulp
4 12 (2.02%) Grunt
4 12 (2.02%) JIRA
4 12 (2.02%) Protractor
4 12 (2.02%) Selenium
5 11 (1.85%) JMeter
6 10 (1.68%) Visual Studio
6 10 (1.68%) WebDriver
7 8 (1.34%) Cucumber
7 8 (1.34%) SoapUI
8 7 (1.18%) TeamCity
9 6 (1.01%) Burp Suite
9 6 (1.01%) Jasmine
10 5 (0.84%) Maven
10 5 (0.84%) Team Foundation Server
11 4 (0.67%) Artifactory
11 4 (0.67%) Balsamiq Mockups
11 4 (0.67%) Karma Test Runner
General
1 158 (26.55%) Finance
2 107 (17.98%) Marketing
3 42 (7.06%) Banking
4 19 (3.19%) Investment Banking
5 16 (2.69%) Front Office
5 16 (2.69%) Retail
6 15 (2.52%) Publishing
7 13 (2.18%) Legal
8 11 (1.85%) Games
9 8 (1.34%) Telecoms
10 5 (0.84%) Brand Awareness
11 3 (0.50%) Electronics
11 3 (0.50%) French Language
11 3 (0.50%) Law
11 3 (0.50%) Retail Banking
11 3 (0.50%) Social Science
12 2 (0.34%) Digital Economy
12 2 (0.34%) German Language
12 2 (0.34%) Spanish Language
12 2 (0.34%) Turkish Language
Job Titles
1 164 (27.56%) Developer
2 79 (13.28%) Analyst
3 47 (7.90%) Project Manager
4 44 (7.39%) Business Analyst
5 41 (6.89%) Consultant
6 40 (6.72%) Designer
7 38 (6.39%) Senior Developer
8 27 (4.54%) Architect
8 27 (4.54%) Front End Developer (Client-Side Developer)
9 26 (4.37%) Java Developer
10 24 (4.03%) UX Designer
11 17 (2.86%) .NET Developer
12 16 (2.69%) JavaScript Developer
13 14 (2.35%) UI Designer
14 12 (2.02%) DevOps Engineer
14 12 (2.02%) Marketing Manager
14 12 (2.02%) Python Developer
14 12 (2.02%) Tester
15 11 (1.85%) C# Developer
16 10 (1.68%) Sage Consultant
Libraries, Frameworks & Software Standards
1 78 (13.11%) HTML
2 63 (10.59%) CSS
3 51 (8.57%) AngularJS
4 49 (8.24%) .NET
5 40 (6.72%) Node.js
6 34 (5.71%) REST
7 32 (5.38%) HTML5
7 32 (5.38%) Spring
8 31 (5.21%) RESTful
9 25 (4.20%) Java EE
10 22 (3.70%) Web Services
11 17 (2.86%) ASP.NET Web API
11 17 (2.86%) CSS3
11 17 (2.86%) JMS
11 17 (2.86%) JSON
12 16 (2.69%) Hibernate
13 15 (2.52%) Express
14 14 (2.35%) Angular 2
14 14 (2.35%) ASP.NET
14 14 (2.35%) Sass
Miscellaneous
1 46 (7.73%) Analytical Skills
2 42 (7.06%) User Experience
3 27 (4.54%) Social Media
4 20 (3.36%) Fintech
5 17 (2.86%) Computer Science
5 17 (2.86%) Digital Media
6 11 (1.85%) Over-the-Top Content
6 11 (1.85%) Self-Motivation
7 10 (1.68%) Video on Demand
8 9 (1.51%) Fixed Income
9 8 (1.34%) Interactive TV
9 8 (1.34%) Mobile App
10 7 (1.18%) Blog
11 6 (1.01%) Enterprise Software
11 6 (1.01%) FMCG
11 6 (1.01%) Greenfield Project
11 6 (1.01%) Management Information System
11 6 (1.01%) Marketing Technology
12 5 (0.84%) Equities
13 4 (0.67%) Data Structures
Operating Systems
1 38 (6.39%) Linux
2 37 (6.22%) Windows
3 28 (4.71%) Unix
4 12 (2.02%) Windows 7
5 8 (1.34%) Windows 10
6 7 (1.18%) Windows Server
7 6 (1.01%) Android
7 6 (1.01%) Apple iOS
8 5 (0.84%) Mac OS X
8 5 (0.84%) Red Hat Enterprise Linux
9 4 (0.67%) Windows Server 2008
9 4 (0.67%) Windows Server 2012
10 2 (0.34%) CentOS
10 2 (0.34%) Mac OS X Server
10 2 (0.34%) Solaris
10 2 (0.34%) Ubuntu
11 1 (0.17%) Windows 8
Processes & Methodologies
1 172 (28.91%) Agile Software Development
2 80 (13.45%) Stakeholder Management
3 58 (9.75%) Problem-Solving
4 50 (8.40%) Project Management
5 49 (8.24%) TDD
6 48 (8.07%) Scrum
7 42 (7.06%) Web Development
8 38 (6.39%) Front End Development
8 38 (6.39%) Test Automation
9 37 (6.22%) Analytics
9 37 (6.22%) CRM
10 35 (5.88%) DevOps
11 32 (5.38%) BDD
12 28 (4.71%) Migration
12 28 (4.71%) User Stories
13 26 (4.37%) Microservices
14 25 (4.20%) Continuous Integration
15 23 (3.87%) Business Intelligence
16 21 (3.53%) Continuous Delivery
16 21 (3.53%) Open Source
Programming Languages
1 109 (18.32%) Java
2 91 (15.29%) JavaScript
3 78 (13.11%) SQL
4 53 (8.91%) Python
5 35 (5.88%) C#
6 27 (4.54%) PHP
7 25 (4.20%) TypeScript
8 16 (2.69%) Scala
9 15 (2.52%) PowerShell
10 13 (2.18%) ES6
11 11 (1.85%) R
12 8 (1.34%) C++
13 7 (1.18%) Bash Shell
14 6 (1.01%) T-SQL
15 5 (0.84%) Ruby
15 5 (0.84%) VBA
16 4 (0.67%) Apex Code
16 4 (0.67%) Go
16 4 (0.67%) Java 8
17 2 (0.34%) Bourne shell
Qualifications
1 61 (10.25%) Degree
2 9 (1.51%) AWS Certification
3 6 (1.01%) ISEB
3 6 (1.01%) PhD
4 5 (0.84%) Microsoft Certification
5 4 (0.67%) APMP
5 4 (0.67%) CCNA
5 4 (0.67%) Cisco Certification
5 4 (0.67%) ITIL Certification
5 4 (0.67%) Numerate Degree
6 3 (0.50%) CCNP
6 3 (0.50%) CISSP
6 3 (0.50%) Computer Science Degree
6 3 (0.50%) MCSE
6 3 (0.50%) OCPJP
7 2 (0.34%) ISTQB
7 2 (0.34%) MBA
7 2 (0.34%) MCSA
7 2 (0.34%) PMI Certification
7 2 (0.34%) PMP
Quality Assurance & Compliance
1 14 (2.35%) QA
2 11 (1.85%) GDPR
3 6 (1.01%) PMO
4 3 (0.50%) PSD2
4 3 (0.50%) SLA
5 2 (0.34%) Data Quality
6 1 (0.17%) MiFID
6 1 (0.17%) Sarbanes-Oxley
System Software
1 30 (5.04%) Docker
2 22 (3.70%) Active Directory
3 5 (0.84%) VMware ESXi
4 4 (0.67%) VMware Infrastructure
5 3 (0.50%) EMC RecoverPoint
5 3 (0.50%) Hyper-V
5 3 (0.50%) Virtual Machines
5 3 (0.50%) vSphere
6 2 (0.34%) Microsoft App-V
7 1 (0.17%) Apache ZooKeeper
7 1 (0.17%) BitLocker
7 1 (0.17%) HDFS
7 1 (0.17%) Squid
7 1 (0.17%) XenDesktop
Systems Management
1 16 (2.69%) Ansible
2 14 (2.35%) Kubernetes
3 13 (2.18%) Terraform
4 6 (1.01%) Kibana
4 6 (1.01%) logstash
5 5 (0.84%) SCCM
6 4 (0.67%) Opscode Chef
7 3 (0.50%) Microsoft Clustering
7 3 (0.50%) SnapMirror
8 2 (0.34%) DameWare
8 2 (0.34%) WSUS
9 1 (0.17%) Docker Swarm
9 1 (0.17%) Galera Cluster
9 1 (0.17%) HP ALM
9 1 (0.17%) McAfee ePO
9 1 (0.17%) Puppet
9 1 (0.17%) Rancher
9 1 (0.17%) SELinux
9 1 (0.17%) Sysprep
Vendors
1 84 (14.12%) Microsoft
2 32 (5.38%) Adobe
2 32 (5.38%) Google
3 25 (4.20%) Salesforce.com
4 18 (3.03%) Tableau
5 17 (2.86%) SAP
6 14 (2.35%) Facebook
7 13 (2.18%) Sage
8 11 (1.85%) Sybase
8 11 (1.85%) Twitter
9 10 (1.68%) Apple
9 10 (1.68%) VMware
10 9 (1.51%) Cisco
11 6 (1.01%) HP
11 6 (1.01%) Red Hat
12 5 (0.84%) Citrix
12 5 (0.84%) EMC
12 5 (0.84%) NetApp
13 4 (0.67%) IBM
13 4 (0.67%) ServiceNow