The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 25 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England / London
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 221 209 180
Rank change year-on-year -12 -29  
Contract jobs citing Advertising 214 235 307
As % of all contract IT jobs advertised in London 1.05% 1.10% 1.31%
As % of the General category 2.28% 2.50% 2.82%
Number of daily rates quoted 154 195 237
Median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03%  
90% offered a daily rate of more than £300 £227 £250
10% offered a daily rate of more than £583 £587 £600
UK excluding London median daily rate £375 £375 £359
% change year-on-year - +4.52%  
Number of hourly rates quoted 7 5 7
Median hourly rate £21.00 £19.50 £30.00
Median hourly rate % change year-on-year +7.69% -35.00%  
90% offered a hourly rate of more than £15.85 £17.90 £10.00
10% offered a hourly rate of more than £24.17 £28.38 £33.62
UK excluding London median hourly rate £13.75 £16.75 £12.50
% change year-on-year -17.91% +34.00%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

General Skills
London
Contract job vacancies with a requirement for common skills 9392 9418 10875
As % of all contract IT job vacancies advertised in London 45.90% 44.05% 46.44%
Number of daily rates quoted 6742 6959 7844
Median daily rate £525 £500 £475
Median daily rate % change year-on-year +5.00% +5.26%  
90% offered a daily rate of more than £350 £320 £300
10% offered a daily rate of more than £650 £650 £650
UK excluding London median daily rate £415 £400 £400
% change year-on-year +3.75% -  
Number of hourly rates quoted 84 105 118
Median hourly rate £22.25 £22.25 £22.50
Median hourly rate % change year-on-year - -1.11%  
90% offered a hourly rate of more than £14.15 £10.01 £11.10
10% offered a hourly rate of more than £43.03 £45.75 £52.17
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Advertising
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in London.

Contractor daily rate trend for Advertising in London

Advertising
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Advertising in London over the 3 months to 25 June 2017.

Contractor daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in London.

Contractor hourly rate trend for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -8 54 £475 +15.85% 57
Hammersmith -4 3 £433 +8.12% 2
Bromley -3 1 £425 -22.72% 1
Westminster - 1 £400 - 5
Advertising
England

For the 6 months to 25 June 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Advertising.

1 129 (25.15%) Microsoft
2 110 (21.44%) Finance
3 103 (20.08%) Marketing
4 89 (17.35%) Agile Software Development
5 82 (15.98%) JavaScript
6 80 (15.59%) SQL
7 71 (13.84%) HTML
8 68 (13.26%) Stakeholder Management
9 61 (11.89%) .NET
10 55 (10.72%) CSS
11 47 (9.16%) Java
11 47 (9.16%) Business Intelligence
12 46 (8.97%) Project Management
12 46 (8.97%) Retail
12 46 (8.97%) Analytics
12 46 (8.97%) Analytical Skills
13 43 (8.38%) C#
14 41 (7.99%) SQL Server
15 38 (7.41%) MVC
15 38 (7.41%) AngularJS
16 37 (7.21%) CRM
17 32 (6.24%) SharePoint
17 32 (6.24%) Migration
18 31 (6.04%) TDD
18 31 (6.04%) Business Analysis
19 30 (5.85%) Degree
20 29 (5.65%) Banking
21 27 (5.26%) PRINCE2
21 27 (5.26%) ERP
21 27 (5.26%) jQuery

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (6.24%) SharePoint
2 24 (4.68%) CMS
3 17 (3.31%) SharePoint 2013
4 12 (2.34%) Adobe Experience Manager
5 11 (2.14%) SAS
6 10 (1.95%) Sitecore CMS
7 5 (0.97%) EPiServer
7 5 (0.97%) WebSphere
8 4 (0.78%) Confluence
8 4 (0.78%) IIS
8 4 (0.78%) Skype for Business
8 4 (0.78%) Tomcat
9 3 (0.58%) Apache Solr
9 3 (0.58%) Apache Spark
9 3 (0.58%) BizTalk Server
9 3 (0.58%) Elasticsearch
9 3 (0.58%) Oracle SOA Suite
9 3 (0.58%) WebLogic
10 2 (0.39%) JBoss
10 2 (0.39%) WebSphere Portal
Applications
1 21 (4.09%) Microsoft Excel
2 19 (3.70%) Microsoft Office
3 10 (1.95%) Microsoft PowerPoint
4 7 (1.36%) Microsoft Project
5 3 (0.58%) MS Visio
5 3 (0.58%) OmniGraffle
5 3 (0.58%) Spreadsheet
6 1 (0.19%) Adobe Creative Suite
6 1 (0.19%) CINEMA 4D
6 1 (0.19%) Photoshop
Business Applications
1 26 (5.07%) Dynamics CRM
2 11 (2.14%) Dynamics AX
3 10 (1.95%) NetSuite
4 8 (1.56%) Sage 200
4 8 (1.56%) SAP Business One
5 7 (1.36%) Sage 50
5 7 (1.36%) Unit4 Business World
6 5 (0.97%) Eloqua
7 4 (0.78%) Magento
7 4 (0.78%) SAP CO
7 4 (0.78%) SAP FI
7 4 (0.78%) SAP FI/CO
8 3 (0.58%) OpenText VIM for SAP
8 3 (0.58%) Sage X3
9 2 (0.39%) JDE OneWorld
9 2 (0.39%) SAP Business ByDesign
10 1 (0.19%) Dynamics NAV
10 1 (0.19%) JDE EnterpriseOne
10 1 (0.19%) Lawson
10 1 (0.19%) SAP R/3
Cloud Services
1 25 (4.87%) Microsoft Azure
2 23 (4.48%) Amazon AWS
3 22 (4.29%) Office 365
4 15 (2.92%) IaaS
5 13 (2.53%) Cloud Computing
5 13 (2.53%) Google Analytics
6 10 (1.95%) SaaS
7 9 (1.75%) PaaS
8 8 (1.56%) Azure Active Directory
8 8 (1.56%) Dynamics 365
9 7 (1.36%) AdWords
10 4 (0.78%) Adobe Analytics
10 4 (0.78%) GitHub
11 3 (0.58%) Virtual Private Cloud
12 2 (0.39%) Google Cloud Platform
12 2 (0.39%) OneDrive
13 1 (0.19%) Amazon CloudSearch
13 1 (0.19%) Amazon CloudWatch
13 1 (0.19%) Amazon EMR
13 1 (0.19%) Trello
Communications & Networking
1 16 (3.12%) Internet
2 7 (1.36%) HTTP
3 6 (1.17%) Intranet
4 5 (0.97%) WAN
5 4 (0.78%) LAN
5 4 (0.78%) Skype
5 4 (0.78%) TCP/IP
6 3 (0.58%) Firewall
7 2 (0.39%) Ethernet
7 2 (0.39%) IPv4
7 2 (0.39%) IPv6
7 2 (0.39%) LDAP
7 2 (0.39%) Network Security
7 2 (0.39%) OSPF
7 2 (0.39%) VPN
7 2 (0.39%) Wireshark
7 2 (0.39%) X.509
8 1 (0.19%) Cisco IOS
8 1 (0.19%) Remote Desktop
8 1 (0.19%) WebEx
Database & Business Intelligence
1 41 (7.99%) SQL Server
2 24 (4.68%) SQL Server Reporting Services
3 21 (4.09%) SQL Server Integration Services
4 19 (3.70%) NoSQL
5 17 (3.31%) Big Data
5 17 (3.31%) SQL Server Analysis Services
6 14 (2.73%) MongoDB
6 14 (2.73%) MySQL
7 11 (2.14%) Couchbase
8 8 (1.56%) Data Warehouse
8 8 (1.56%) Relational Database
9 7 (1.36%) SQL Server 2012
10 6 (1.17%) Apache Cassandra
10 6 (1.17%) BusinessObjects
10 6 (1.17%) Power BI
10 6 (1.17%) Redis
11 4 (0.78%) Crystal Reports
11 4 (0.78%) Hadoop
11 4 (0.78%) PostgreSQL
12 3 (0.58%) SQL Server 2014
Development Applications
1 17 (3.31%) Visual Studio
2 13 (2.53%) Selenium
3 12 (2.34%) JUnit
4 11 (2.14%) Git (software)
5 10 (1.95%) Cucumber
6 9 (1.75%) TestNG
7 8 (1.56%) Jenkins
8 7 (1.36%) JIRA
9 6 (1.17%) Team Foundation Server
10 5 (0.97%) ERwin
10 5 (0.97%) Mocha
10 5 (0.97%) Mockito
10 5 (0.97%) WebDriver
11 4 (0.78%) Ant
11 4 (0.78%) Bower
11 4 (0.78%) gulp
11 4 (0.78%) Karma Test Runner
11 4 (0.78%) Protractor
11 4 (0.78%) Sinon.JS
11 4 (0.78%) Subversion
General
1 110 (21.44%) Finance
2 103 (20.08%) Marketing
3 46 (8.97%) Retail
4 29 (5.65%) Banking
5 22 (4.29%) Telecoms
6 15 (2.92%) Front Office
7 10 (1.95%) Legal
7 10 (1.95%) Manufacturing
7 10 (1.95%) Publishing
8 9 (1.75%) Games
9 8 (1.56%) Automotive
9 8 (1.56%) Retail Banking
10 7 (1.36%) Electronics
10 7 (1.36%) French Language
10 7 (1.36%) Investment Banking
11 4 (0.78%) Back Office
12 2 (0.39%) General Ledger
12 2 (0.39%) German Language
12 2 (0.39%) Law
12 2 (0.39%) Private Banking
Job Titles
1 138 (26.90%) Developer
2 107 (20.86%) Analyst
3 59 (11.50%) Business Analyst
4 45 (8.77%) Project Manager
5 26 (5.07%) Architect
6 23 (4.48%) Java Developer
7 22 (4.29%) Consultant
8 17 (3.31%) Front End Developer (Client-Side Developer)
9 16 (3.12%) .NET Developer
10 14 (2.73%) Senior Manager
11 13 (2.53%) Angular Developer
11 13 (2.53%) Senior Developer
12 12 (2.34%) Senior Analyst
12 12 (2.34%) SharePoint Developer
13 11 (2.14%) Programme Manager
13 11 (2.14%) Support Analyst
14 10 (1.95%) Azure Architect
14 10 (1.95%) Junior
15 9 (1.75%) Data Analyst
15 9 (1.75%) Full Stack Developer
Libraries, Frameworks & Software Standards
1 71 (13.84%) HTML
2 61 (11.89%) .NET
3 55 (10.72%) CSS
4 38 (7.41%) AngularJS
5 27 (5.26%) jQuery
6 25 (4.87%) ASP.NET
6 25 (4.87%) HTML5
7 20 (3.90%) Web Services
8 19 (3.70%) Node.js
8 19 (3.70%) Spring
8 19 (3.70%) XML
9 17 (3.31%) CSS3
10 13 (2.53%) Ajax
11 12 (2.34%) JSON
11 12 (2.34%) React
12 11 (2.14%) REST
12 11 (2.14%) Spring MVC
13 10 (1.95%) Hibernate
13 10 (1.95%) J2EE
13 10 (1.95%) SOAP
Miscellaneous
1 46 (8.97%) Analytical Skills
2 23 (4.48%) User Experience
3 17 (3.31%) Social Media
4 11 (2.14%) Mobile App
5 7 (1.36%) FMCG
6 6 (1.17%) Algorithms
6 6 (1.17%) Computer Science
6 6 (1.17%) Data Structures
6 6 (1.17%) Fintech
6 6 (1.17%) Greenfield Project
7 5 (0.97%) Client/Server
8 4 (0.78%) Cloud Native
8 4 (0.78%) Digital Media
9 3 (0.58%) Augmented Reality
9 3 (0.58%) Blog
9 3 (0.58%) e-Learning
9 3 (0.58%) Enterprise Software
9 3 (0.58%) Motion Graphics
10 2 (0.39%) Derivative
10 2 (0.39%) Tandem
Operating Systems
1 26 (5.07%) Windows
2 22 (4.29%) Linux
3 13 (2.53%) Unix
4 9 (1.75%) Android
5 7 (1.36%) Apple iOS
5 7 (1.36%) Windows 10
6 5 (0.97%) Windows 7
6 5 (0.97%) Windows Server
7 3 (0.58%) Red Hat Enterprise Linux
7 3 (0.58%) Windows Server 2008
8 2 (0.39%) Mac OS
8 2 (0.39%) Mac OS X
8 2 (0.39%) Windows Server 2012
8 2 (0.39%) zOS
9 1 (0.19%) VMS
9 1 (0.19%) Windows Mobile
9 1 (0.19%) Windows Server 2003
9 1 (0.19%) Windows XP
Processes & Methodologies
1 89 (17.35%) Agile Software Development
2 68 (13.26%) Stakeholder Management
3 47 (9.16%) Business Intelligence
4 46 (8.97%) Analytics
4 46 (8.97%) Project Management
5 38 (7.41%) MVC
6 37 (7.21%) CRM
7 32 (6.24%) Migration
8 31 (6.04%) Business Analysis
8 31 (6.04%) TDD
9 27 (5.26%) ERP
9 27 (5.26%) PRINCE2
10 26 (5.07%) Digital Marketing
10 26 (5.07%) Scrum
11 22 (4.29%) Front End Development
12 20 (3.90%) Content Management
13 19 (3.70%) BDD
13 19 (3.70%) Web Development
13 19 (3.70%) Workflow
14 17 (3.31%) Waterfall
Programming Languages
1 82 (15.98%) JavaScript
2 80 (15.59%) SQL
3 47 (9.16%) Java
4 43 (8.38%) C#
5 14 (2.73%) PHP
6 11 (2.14%) T-SQL
7 8 (1.56%) PowerShell
7 8 (1.56%) Python
8 6 (1.17%) C++
9 5 (0.97%) C
9 5 (0.97%) Objective-C
9 5 (0.97%) Scala
10 3 (0.58%) R
11 2 (0.39%) JCL
11 2 (0.39%) VB.NET
12 1 (0.19%) Data Analysis Expressions (DAX)
12 1 (0.19%) PL/SQL
12 1 (0.19%) Shell Script
12 1 (0.19%) VB
12 1 (0.19%) X++
Qualifications
1 30 (5.85%) Degree
2 10 (1.95%) PMP
3 6 (1.17%) Computer Science Degree
3 6 (1.17%) PMI Certification
4 5 (0.97%) ITIL Certification
4 5 (0.97%) OCPJP
5 3 (0.58%) CISSP
5 3 (0.58%) ISTQB
6 2 (0.39%) CCNA
6 2 (0.39%) CCNP
6 2 (0.39%) Cisco Certification
6 2 (0.39%) GIAC
6 2 (0.39%) Master's Degree
6 2 (0.39%) Microsoft Certification
6 2 (0.39%) PRINCE2 Certification
7 1 (0.19%) ISEB
7 1 (0.19%) MBA
7 1 (0.19%) MCSA
7 1 (0.19%) MCSE
7 1 (0.19%) Postgraduate
Quality Assurance & Compliance
1 12 (2.34%) PMO
2 8 (1.56%) MiFID
3 5 (0.97%) QA
4 3 (0.58%) Data Quality
5 2 (0.39%) Dodd-Frank
5 2 (0.39%) SLA
6 1 (0.19%) Actionable Recommendations
6 1 (0.19%) Basel III
6 1 (0.19%) EMIR
6 1 (0.19%) FATCA
6 1 (0.19%) GDPR
6 1 (0.19%) PMBOK
System Software
1 18 (3.51%) Active Directory
2 5 (0.97%) Virtual Machines
3 2 (0.39%) Time Sharing Option
4 1 (0.19%) Hyper-V
Systems Management
1 6 (1.17%) Microsoft Intune
1 6 (1.17%) SCCM
2 3 (0.58%) Marathon
2 3 (0.58%) Mesos
3 2 (0.39%) Nagios
4 1 (0.19%) Backup Exec
4 1 (0.19%) Dollar Universe
4 1 (0.19%) HP Quality Center
4 1 (0.19%) Norton AntiVirus
4 1 (0.19%) Puppet
4 1 (0.19%) Systems Management Server (SMS)
4 1 (0.19%) Terraform
Vendors
1 129 (25.15%) Microsoft
2 21 (4.09%) Google
3 20 (3.90%) SAP
4 16 (3.12%) Adobe
4 16 (3.12%) Oracle
5 14 (2.73%) Sage
5 14 (2.73%) Sitecore
6 11 (2.14%) Salesforce.com
7 10 (1.95%) Tableau
8 9 (1.75%) IBM
9 8 (1.56%) Rackspace
10 7 (1.36%) Cisco
11 5 (0.97%) DoubleClick
11 5 (0.97%) Marketo
11 5 (0.97%) Yardi
12 4 (0.78%) Apple
12 4 (0.78%) CheckPoint
12 4 (0.78%) Epicor
12 4 (0.78%) Facebook
12 4 (0.78%) Netezza
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