Period
to 18 September 2019

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 18 September 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
18 Sep 2019
Same period 2018 Same period 2017
Rank 234 222 238
Rank change year-on-year -12 +16 -11
Contract jobs citing Advertising 424 585 484
As % of all contract IT jobs advertised in London 1.09% 1.27% 1.10%
As % of the General category 2.43% 2.69% 2.22%
Number of daily rates quoted 326 434 365
London median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% +6.38%
10th Percentile £214 £250 £254
90th Percentile £681 £625 £597
England median daily rate £460 £450 £425
% change year-on-year +2.22% +5.88% +6.25%
Number of hourly rates quoted 10 5 12
London median hourly rate £21.50 £36.54 £21.23
Median hourly rate % change year-on-year -41.15% +72.11% +8.86%
10th Percentile £7.00 £23.91 £13.40
90th Percentile £25.26 £163.40 £29.77
England median hourly rate £21.50 £17.50 £20.75
% change year-on-year +22.86% -15.66% +15.28%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 17,448 21,775 21,776
As % of all contract IT jobs advertised in London 44.65% 47.41% 49.58%
Number of daily rates quoted 12,133 15,494 15,630
London median daily rate £525 £525 £500
Median daily rate % change year-on-year - +5.00% +5.26%
10th Percentile £325 £319 £313
90th Percentile £713 £700 £675
England median daily rate £500 £475 £463
% change year-on-year +5.26% +2.70% +2.78%
Number of hourly rates quoted 200 260 215
London median hourly rate £22.00 £22.97 £22.00
Median hourly rate % change year-on-year -4.20% +4.39% +6.43%
10th Percentile £12.76 £13.31 £13.10
90th Percentile £52.55 £50.00 £47.30
England median hourly rate £22.67 £22.50 £22.50
% change year-on-year +0.73% - +8.17%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in London.

Contractor daily rate trend for Advertising in London

Advertising
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Advertising in London over the 6 months to 18 September 2019.

Contractor daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in London.

Contractor hourly rate trend for Advertising in London

Advertising
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Advertising in London over the 6 months to 18 September 2019.

Contractor hourly rate histogram for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 18 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +13 122 £525 -0.94% 42
West London +23 30 £525 +23.53% 9
South London +15 7 £475 - 5
Advertising
England

For the 6 months to 18 September 2019, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Advertising.

1 121 (28.54%) Agile Software Development
2 120 (28.30%) Finance
3 93 (21.93%) Marketing
4 65 (15.33%) Microsoft
5 64 (15.09%) JavaScript
6 57 (13.44%) SQL
7 56 (13.21%) Java
8 55 (12.97%) Analytics
9 51 (12.03%) Python
10 50 (11.79%) HTML
11 48 (11.32%) Stakeholder Management
12 47 (11.08%) Degree
13 43 (10.14%) CSS
14 41 (9.67%) Azure
15 39 (9.20%) Machine Learning
16 38 (8.96%) Windows
17 36 (8.49%) Computer Science
18 35 (8.25%) DevOps
19 34 (8.02%) Big Data
19 34 (8.02%) Adobe
20 32 (7.55%) User Experience
20 32 (7.55%) Analytical Skills
21 31 (7.31%) Project Management
21 31 (7.31%) Google
22 30 (7.08%) React
23 29 (6.84%) Software Engineering
24 28 (6.60%) Active Directory
25 27 (6.37%) TDD
26 26 (6.13%) GCP
27 24 (5.66%) REST

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (2.83%) CMS
2 11 (2.59%) Apache Spark
3 10 (2.36%) Confluence
4 9 (2.12%) Apache
5 7 (1.65%) Adobe Experience Manager
5 7 (1.65%) Apache Airflow
5 7 (1.65%) SAS
6 6 (1.42%) SharePoint
7 5 (1.18%) Skype for Business
8 4 (0.94%) Elasticsearch
9 2 (0.47%) Blackberry Enterprise Server
9 2 (0.47%) Drupal
9 2 (0.47%) Headless CMS
9 2 (0.47%) Jupyter
9 2 (0.47%) Luigi
10 1 (0.24%) JBoss
10 1 (0.24%) nginx
10 1 (0.24%) SharePoint 2013
Applications
1 19 (4.48%) Microsoft Excel
2 12 (2.83%) Microsoft Office
3 9 (2.12%) Marvel
3 9 (2.12%) Microsoft PowerPoint
4 8 (1.89%) Sketch
5 5 (1.18%) Photoshop
6 3 (0.71%) InVision
6 3 (0.71%) MS Visio
7 2 (0.47%) Adobe After Effects
7 2 (0.47%) SPSS
7 2 (0.47%) Stata
7 2 (0.47%) Zeplin
8 1 (0.24%) Adobe Creative Suite
8 1 (0.24%) Adobe Illustrator
8 1 (0.24%) InDesign
Business Applications
1 8 (1.89%) Dynamics CRM
2 4 (0.94%) NetSuite
3 3 (0.71%) Salesforce.com CRM
4 2 (0.47%) Sage 200
5 1 (0.24%) Dynamics AX
5 1 (0.24%) SAP CO
5 1 (0.24%) SAP FI
5 1 (0.24%) SAP FI/CO
5 1 (0.24%) SAP Oil and Gas
5 1 (0.24%) SAP S/4HANA
5 1 (0.24%) WebTrends
Cloud Services
1 41 (9.67%) Azure
2 26 (6.13%) GCP
3 23 (5.42%) Office 365
4 22 (5.19%) AWS
5 21 (4.95%) Adobe Analytics
6 16 (3.77%) Serverless
7 12 (2.83%) AWS Lambda
8 11 (2.59%) AdWords
9 10 (2.36%) Google App Engine
10 9 (2.12%) Amazon S3
10 9 (2.12%) Google Analytics
11 8 (1.89%) Dynamics 365
12 7 (1.65%) Amazon Kinesis
13 6 (1.42%) IaaS
14 5 (1.18%) Amazon EMR
14 5 (1.18%) Azure Active Directory
14 5 (1.18%) Power Platform
15 3 (0.71%) Adobe Creative Cloud
15 3 (0.71%) Sauce Labs
15 3 (0.71%) SuccessFactors
Communications & Networking
1 6 (1.42%) AMQP
1 6 (1.42%) TCP/IP
2 5 (1.18%) Skype
3 4 (0.94%) Internet
3 4 (0.94%) LAN
3 4 (0.94%) WAN
4 3 (0.71%) Network Security
5 2 (0.47%) Cisco IOS
5 2 (0.47%) DHCP
5 2 (0.47%) DNS
5 2 (0.47%) Wireless
5 2 (0.47%) Wireshark
6 1 (0.24%) Ethernet
6 1 (0.24%) Intranet
6 1 (0.24%) IP Telephony
6 1 (0.24%) OSPF
6 1 (0.24%) SMS
6 1 (0.24%) SSL
6 1 (0.24%) VPN
6 1 (0.24%) Wi-Fi
Database & Business Intelligence
1 34 (8.02%) Big Data
2 21 (4.95%) SQL Server
3 17 (4.01%) Data Warehouse
4 13 (3.07%) Amazon Redshift
4 13 (3.07%) Data Lake
5 10 (2.36%) Apache Cassandra
6 9 (2.12%) NoSQL
6 9 (2.12%) Relational Database
7 8 (1.89%) PostgreSQL
8 7 (1.65%) Hadoop
8 7 (1.65%) Redis
9 6 (1.42%) BigQuery
9 6 (1.42%) Data Mining
10 5 (1.18%) MongoDB
10 5 (1.18%) OLTP
10 5 (1.18%) Power BI
10 5 (1.18%) SQL Server Integration Services
11 4 (0.94%) SQL Server Reporting Services
12 3 (0.71%) KDB
12 3 (0.71%) Oracle BI EE
Development Applications
1 20 (4.72%) JIRA
2 16 (3.77%) Jenkins
3 13 (3.07%) Git (software)
4 8 (1.89%) Selenium
5 7 (1.65%) Cucumber
6 5 (1.18%) JUnit
7 4 (0.94%) TestNG
7 4 (0.94%) WebDriver
8 3 (0.71%) JMeter
8 3 (0.71%) Protractor
8 3 (0.71%) SoapUI
9 2 (0.47%) Burp Suite
9 2 (0.47%) EasyMock
9 2 (0.47%) GitLab
9 2 (0.47%) jMock
9 2 (0.47%) Mocha
9 2 (0.47%) Mockito
9 2 (0.47%) ProC
9 2 (0.47%) Visual Studio
9 2 (0.47%) Visual Studio Team System
General
1 120 (28.30%) Finance
2 93 (21.93%) Marketing
3 18 (4.25%) Banking
4 15 (3.54%) Games
5 13 (3.07%) Publishing
5 13 (3.07%) Retail
6 7 (1.65%) Legal
7 6 (1.42%) Front Office
7 6 (1.42%) Telecoms
8 4 (0.94%) Law
8 4 (0.94%) Retail Banking
9 3 (0.71%) Automotive
9 3 (0.71%) Billing
9 3 (0.71%) Investment Banking
9 3 (0.71%) Manufacturing
9 3 (0.71%) Public Sector
10 2 (0.47%) Electronics
10 2 (0.47%) Financial Institution
11 1 (0.24%) Local Government
11 1 (0.24%) Pharmaceutical
Job Titles
1 83 (19.58%) Developer
2 78 (18.40%) Analyst
3 31 (7.31%) Architect
4 30 (7.08%) Project Manager
5 26 (6.13%) Business Analyst
6 19 (4.48%) Designer
6 19 (4.48%) Service Analyst
6 19 (4.48%) Service Desk Analyst
7 15 (3.54%) Consultant
7 15 (3.54%) Data Scientist
7 15 (3.54%) Programme Manager
8 14 (3.30%) Solutions Architect
9 13 (3.07%) Product Manager
10 12 (2.83%) Software Engineer
11 11 (2.59%) Data Architect
11 11 (2.59%) Java Developer
11 11 (2.59%) Senior Developer
11 11 (2.59%) UI Designer
12 10 (2.36%) Python Developer
12 10 (2.36%) Senior Designer
Libraries, Frameworks & Software Standards
1 50 (11.79%) HTML
2 43 (10.14%) CSS
3 30 (7.08%) React
4 24 (5.66%) REST
5 21 (4.95%) AngularJS
6 20 (4.72%) Node.js
7 17 (4.01%) RESTful
8 16 (3.77%) Kafka
9 15 (3.54%) jQuery
10 13 (3.07%) JSON
10 13 (3.07%) Web Services
11 12 (2.83%) .NET
11 12 (2.83%) Natural Language Processing
12 11 (2.59%) Middleware
13 10 (2.36%) XML
14 9 (2.12%) HTML5
15 7 (1.65%) ASP.NET
15 7 (1.65%) DOM
15 7 (1.65%) Spring
16 6 (1.42%) SOAP
Miscellaneous
1 32 (7.55%) Analytical Skills
1 32 (7.55%) User Experience
2 20 (4.72%) Video on Demand
3 14 (3.30%) Mobile App
4 13 (3.07%) Social Media
5 12 (2.83%) Video\Live Streaming
6 9 (2.12%) Greenfield Project
7 8 (1.89%) Algorithms
7 8 (1.89%) Mobile Banking
8 7 (1.65%) Over-the-Top Content
9 6 (1.42%) Data Centre
9 6 (1.42%) Digital Media
10 5 (1.18%) Enterprise Software
10 5 (1.18%) Linux Command Line
10 5 (1.18%) Self-Motivation
11 4 (0.94%) Fixed Income
11 4 (0.94%) Public Cloud
11 4 (0.94%) SWIFT
12 3 (0.71%) 3D Graphics
12 3 (0.71%) e-Learning
Operating Systems
1 38 (8.96%) Windows
2 19 (4.48%) Linux
3 14 (3.30%) Windows 7
4 13 (3.07%) Windows 10
5 11 (2.59%) Android
5 11 (2.59%) Apple iOS
6 6 (1.42%) Windows Server
7 5 (1.18%) tvOS
8 4 (0.94%) Unix
9 3 (0.71%) Mac OS X
10 2 (0.47%) Windows Server 2012
11 1 (0.24%) Mac OS X Server
Processes & Methodologies
1 121 (28.54%) Agile Software Development
2 55 (12.97%) Analytics
3 48 (11.32%) Stakeholder Management
4 39 (9.20%) Machine Learning
5 36 (8.49%) Computer Science
6 35 (8.25%) DevOps
7 31 (7.31%) Project Management
8 29 (6.84%) Software Engineering
9 27 (6.37%) TDD
10 24 (5.66%) Business Intelligence
10 24 (5.66%) Scrum
11 23 (5.42%) Artificial Intelligence
11 23 (5.42%) Data Science
12 20 (4.72%) E-Commerce
12 20 (4.72%) Problem-Solving
13 19 (4.48%) CRM
13 19 (4.48%) Data Modelling
14 18 (4.25%) Data Management
15 17 (4.01%) Kanban
15 17 (4.01%) Test Automation
Programming Languages
1 64 (15.09%) JavaScript
2 57 (13.44%) SQL
3 56 (13.21%) Java
4 51 (12.03%) Python
5 16 (3.77%) C++
6 12 (2.83%) TypeScript
7 11 (2.59%) C#
8 8 (1.89%) Scala
9 7 (1.65%) T-SQL
10 6 (1.42%) R
11 5 (1.18%) Apple Swift
11 5 (1.18%) Ruby
12 4 (0.94%) Apex Code
12 4 (0.94%) Go
12 4 (0.94%) Java 8
12 4 (0.94%) VBA
13 3 (0.71%) Bash Shell
13 3 (0.71%) Kotlin
13 3 (0.71%) PowerShell
14 2 (0.47%) ABAP
Qualifications
1 47 (11.08%) Degree
2 15 (3.54%) PhD
3 12 (2.83%) Computer Science Degree
4 5 (1.18%) Cisco Certification
5 4 (0.94%) CCNP
6 2 (0.47%) APMP
6 2 (0.47%) DBS Check
6 2 (0.47%) ITIL Certification
6 2 (0.47%) PMI Certification
7 1 (0.24%) AAT
7 1 (0.24%) CCIE
7 1 (0.24%) CCNA
7 1 (0.24%) DV Cleared
7 1 (0.24%) ISEB
7 1 (0.24%) JNCIP
7 1 (0.24%) Master's Degree
7 1 (0.24%) MBA
7 1 (0.24%) Numerate Degree
7 1 (0.24%) SAP Certification
7 1 (0.24%) Security Cleared
Quality Assurance & Compliance
1 18 (4.25%) PMO
2 13 (3.07%) Data Quality
3 7 (1.65%) QA
4 3 (0.71%) GDPR
5 2 (0.47%) MiFID
5 2 (0.47%) P3O
6 1 (0.24%) SLA
System Software
1 28 (6.60%) Active Directory
2 11 (2.59%) Docker
3 6 (1.42%) Virtual Machines
4 3 (0.71%) Apache ZooKeeper
4 3 (0.71%) VMware Infrastructure
5 2 (0.47%) Virtual Desktop
5 2 (0.47%) XenDesktop
6 1 (0.24%) HDFS
6 1 (0.24%) Microsoft App-V
6 1 (0.24%) VMware Workstation
6 1 (0.24%) vSphere
6 1 (0.24%) XenApp
Systems Management
1 15 (3.54%) Kubernetes
2 14 (3.30%) Terraform
3 3 (0.71%) Istio
3 3 (0.71%) SCCM
4 2 (0.47%) Kibana
4 2 (0.47%) logstash
5 1 (0.24%) Hadoop YARN
5 1 (0.24%) Jamf Pro
5 1 (0.24%) Knative
5 1 (0.24%) Nagios
5 1 (0.24%) Puppet
5 1 (0.24%) Single Sign-On
Vendors
1 65 (15.33%) Microsoft
2 34 (8.02%) Adobe
3 31 (7.31%) Google
4 15 (3.54%) Salesforce.com
4 15 (3.54%) Tealium
5 14 (3.30%) Facebook
5 14 (3.30%) Oracle
6 12 (2.83%) Apple
7 9 (2.12%) Cisco
7 9 (2.12%) Twitter
8 8 (1.89%) SAP
8 8 (1.89%) Tableau
9 7 (1.65%) Ensighten
10 5 (1.18%) Citrix
10 5 (1.18%) YouTube
11 4 (0.94%) Alteryx
11 4 (0.94%) Salesforce Marketing Cloud
11 4 (0.94%) VMware
12 3 (0.71%) DocuSign
12 3 (0.71%) ServiceNow