Period
to 28 January 2022

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 28 January 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > London
6 months to
28 Jan 2022
Same period 2021 Same period 2020
Rank 394 274 268
Rank change year-on-year -120 -6 -15
Contract jobs citing Advertising 193 140 279
As % of all contract jobs advertised in London 0.51% 0.78% 0.93%
As % of the General category 0.89% 1.36% 1.73%
Number of daily rates quoted 146 126 230
10th Percentile £256 £313 £202
25th Percentile £413 £402 £353
Median daily rate (50th Percentile) £525 £513 £475
Median % change year-on-year +2.44% +7.89% +5.56%
75th Percentile £607 £613 £575
90th Percentile £675 £688 £639
England median daily rate £525 £500 £450
% change year-on-year +5.00% +11.11% -
Number of hourly rates quoted 8 2 7
10th Percentile £21.73 £19.00 -
25th Percentile £27.94 £21.24 £20.75
Median hourly rate £34.75 £27.48 £22.50
Median % change year-on-year +26.48% +22.11% -16.67%
75th Percentile £41.00 £33.69 £36.43
90th Percentile £53.15 £35.93 £39.11
England median hourly rate £30.50 £27.48 £22.50
% change year-on-year +11.01% +22.11% +30.43%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Contract vacancies with a requirement for common skills 21,738 10,291 16,115
As % of all contract IT jobs advertised in London 57.80% 57.18% 53.75%
Number of daily rates quoted 15,625 7,450 11,494
10th Percentile £375 £319 £300
25th Percentile £475 £413 £406
Median daily rate (50th Percentile) £575 £525 £510
Median % change year-on-year +9.52% +2.94% -1.45%
75th Percentile £688 £626 £625
90th Percentile £775 £713 £700
England median daily rate £525 £480 £475
% change year-on-year +9.38% +1.05% -
Number of hourly rates quoted 261 104 234
10th Percentile £17.00 £14.50 £12.50
25th Percentile £22.09 £20.00 £16.63
Median hourly rate £35.08 £26.65 £20.68
Median % change year-on-year +31.61% +28.87% +6.05%
75th Percentile £49.25 £45.38 £29.91
90th Percentile £62.50 £58.53 £51.43
England median hourly rate £20.00 £23.47 £18.70
% change year-on-year -14.78% +25.51% +1.08%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Advertising in London.

Daily rate trend for Advertising in London

Advertising
Daily Rate Histogram in London

Daily rate distribution for jobs citing Advertising in London over the 6 months to 28 January 2022.

Daily rate histogram for Advertising in London

Advertising
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Advertising in London.

Hourly rate trend for Advertising in London

Advertising
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Advertising in London over the 6 months to 28 January 2022.

Hourly rate histogram for Advertising in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 6 months to 28 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -40 32 £485 -15.65% 62
West London - 12 £600 - 12
South London -14 2 £425 -5.56% 3
Advertising
England

For the 6 months to 28 January 2022, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Advertising.

1 64 (33.16%) Agile Software Development
2 61 (31.61%) Marketing
3 52 (26.94%) Social Skills
4 48 (24.87%) Finance
5 39 (20.21%) SQL
6 36 (18.65%) Analytics
7 32 (16.58%) Analytical Skills
8 28 (14.51%) Azure
9 24 (12.44%) Microsoft
9 24 (12.44%) Retail
10 20 (10.36%) DevOps
11 19 (9.84%) Social Media
12 18 (9.33%) Microsoft Excel
12 18 (9.33%) JavaScript
13 17 (8.81%) Degree
13 17 (8.81%) JIRA
14 16 (8.29%) Programme Management
14 16 (8.29%) HTML
14 16 (8.29%) E-Commerce
14 16 (8.29%) Stakeholder Management
14 16 (8.29%) Scrum
14 16 (8.29%) Problem-Solving
15 15 (7.77%) Decision-Making
15 15 (7.77%) Business Intelligence
15 15 (7.77%) Tableau
16 14 (7.25%) Project Management
16 14 (7.25%) Data Science
17 13 (6.74%) Power Platform
17 13 (6.74%) Adobe
17 13 (6.74%) Python

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (5.18%) Confluence
2 4 (2.07%) CMS
2 4 (2.07%) Elasticsearch
3 2 (1.04%) Drupal
3 2 (1.04%) JBoss
3 2 (1.04%) SAS
3 2 (1.04%) SharePoint
3 2 (1.04%) WebLogic
3 2 (1.04%) WordPress
4 1 (0.52%) Apache Spark
4 1 (0.52%) IIS
4 1 (0.52%) Mule
4 1 (0.52%) Red Hat Fuse
Applications
1 18 (9.33%) Microsoft Excel
2 10 (5.18%) Microsoft PowerPoint
3 5 (2.59%) Microsoft Office
4 3 (1.55%) Photoshop
5 2 (1.04%) Adobe After Effects
5 2 (1.04%) Adobe Illustrator
5 2 (1.04%) Adobe Premiere
5 2 (1.04%) Sketch
5 2 (1.04%) Spreadsheet
5 2 (1.04%) SPSS
6 1 (0.52%) Final Cut Pro
6 1 (0.52%) MS Visio
6 1 (0.52%) Stata
Business Applications
1 2 (1.04%) Eloqua
1 2 (1.04%) Maximo
1 2 (1.04%) Payment Gateway
1 2 (1.04%) Primavera
1 2 (1.04%) SAP S/4HANA
2 1 (0.52%) Magento
2 1 (0.52%) Oracle Payroll
Cloud Services
1 28 (14.51%) Azure
2 13 (6.74%) Power Platform
3 7 (3.63%) Adobe Analytics
3 7 (3.63%) AWS
4 6 (3.11%) SaaS
5 5 (2.59%) Smartsheet
6 4 (2.07%) Azure App Service
6 4 (2.07%) Azure Service Bus
6 4 (2.07%) Azure Storage
7 3 (1.55%) Azure Active Directory
7 3 (1.55%) Azure Synapse Analytics
7 3 (1.55%) Dynamics 365
7 3 (1.55%) Salesforce Sales Cloud
8 2 (1.04%) AWS Lambda
8 2 (1.04%) Azure Data Factory
8 2 (1.04%) GCP
8 2 (1.04%) iPaaS
8 2 (1.04%) Microsoft 365
8 2 (1.04%) Salesforce Service Cloud
8 2 (1.04%) SuccessFactors
Communications & Networking
1 4 (2.07%) FTP
1 4 (2.07%) SMS
2 3 (1.55%) HTTP
2 3 (1.55%) VPN
3 2 (1.04%) Internet
4 1 (0.52%) HTTPS
4 1 (0.52%) IPv4
4 1 (0.52%) IPv6
4 1 (0.52%) SMTP
4 1 (0.52%) SSH
4 1 (0.52%) Wi-Fi
4 1 (0.52%) Wireless
Database & Business Intelligence
1 15 (7.77%) Tableau
2 13 (6.74%) Power BI
3 12 (6.22%) Data Warehouse
4 11 (5.70%) SQL Server
5 9 (4.66%) MySQL
6 7 (3.63%) Azure SQL Database
7 5 (2.59%) PostgreSQL
8 4 (2.07%) SQL Server 2016
9 3 (1.55%) Azure SQL Data Warehouse
9 3 (1.55%) Big Data
9 3 (1.55%) Relational Database
10 2 (1.04%) Data Lake
10 2 (1.04%) Microsoft Analysis Services
10 2 (1.04%) MongoDB
10 2 (1.04%) NoSQL
11 1 (0.52%) Apache Cassandra
11 1 (0.52%) Apache Hive
11 1 (0.52%) Hadoop
11 1 (0.52%) Redis
11 1 (0.52%) SAP HANA
Development Applications
1 17 (8.81%) JIRA
2 4 (2.07%) Git (software)
3 1 (0.52%) Cucumber
3 1 (0.52%) Cypress.io
3 1 (0.52%) Dreamweaver
3 1 (0.52%) Jenkins
3 1 (0.52%) JMeter
3 1 (0.52%) minitest
3 1 (0.52%) Pa11y
3 1 (0.52%) RSpec
3 1 (0.52%) Selenium
3 1 (0.52%) Subversion
3 1 (0.52%) WebDriver
General
1 61 (31.61%) Marketing
2 52 (26.94%) Social Skills
3 48 (24.87%) Finance
4 32 (16.58%) Analytical Skills
5 24 (12.44%) Retail
6 13 (6.74%) Banking
7 11 (5.70%) Investment Banking
8 7 (3.63%) Billing
8 7 (3.63%) Publishing
9 6 (3.11%) Influencing Skills
10 5 (2.59%) Public Sector
11 4 (2.07%) Organisational Skills
12 3 (1.55%) Automotive
12 3 (1.55%) Back Office
12 3 (1.55%) Brand Awareness
12 3 (1.55%) Documentation Skills
12 3 (1.55%) Games
12 3 (1.55%) Law
12 3 (1.55%) Legal
13 2 (1.04%) Music Industry
Job Titles
1 40 (20.73%) Analyst
2 20 (10.36%) Developer
3 19 (9.84%) Business Analyst
4 13 (6.74%) Architect
5 12 (6.22%) Consultant
5 12 (6.22%) Marketing Manager
6 10 (5.18%) Data Analyst
7 9 (4.66%) Data Scientist
8 8 (4.15%) Data Engineer
8 8 (4.15%) Programme Manager
8 8 (4.15%) Solutions Architect
9 7 (3.63%) Agile Coach
9 7 (3.63%) Azure Engineer
9 7 (3.63%) Senior Manager
10 6 (3.11%) Account Manager
11 5 (2.59%) Digital Marketing Manager
11 5 (2.59%) Product Owner
11 5 (2.59%) Project Manager
11 5 (2.59%) Technical Manager
12 4 (2.07%) DevOps Engineer
Libraries, Frameworks & Software Standards
1 16 (8.29%) HTML
2 12 (6.22%) CSS
3 8 (4.15%) JSON
4 7 (3.63%) Node.js
5 6 (3.11%) .NET
5 6 (3.11%) React
6 5 (2.59%) ASP.NET
6 5 (2.59%) RESTful
7 4 (2.07%) Elastic Stack
7 4 (2.07%) Spring
7 4 (2.07%) XML
8 3 (1.55%) REST
8 3 (1.55%) Web Services
9 2 (1.04%) ARM Templates
9 2 (1.04%) CSS3
9 2 (1.04%) Java EE
9 2 (1.04%) JMS
9 2 (1.04%) jQuery
9 2 (1.04%) Middleware
10 1 (0.52%) Enzyme
Miscellaneous
1 19 (9.84%) Social Media
2 11 (5.70%) User Experience
3 9 (4.66%) Self-Motivation
4 7 (3.63%) Digital Media
5 6 (3.11%) Marketing Technology
6 5 (2.59%) Mobile App
7 4 (2.07%) Algorithms
7 4 (2.07%) Animation
8 3 (1.55%) Data Structures
8 3 (1.55%) Renewable Energy
9 2 (1.04%) Legacy Systems
9 2 (1.04%) Management Information System
10 1 (0.52%) Data Centre
10 1 (0.52%) Fixed Income
10 1 (0.52%) Foreign Exchange (FX)
10 1 (0.52%) iPhone
10 1 (0.52%) Linux Command Line
10 1 (0.52%) Music Streaming
10 1 (0.52%) Reinsurance
10 1 (0.52%) Video Conferencing
Operating Systems
1 5 (2.59%) Android
1 5 (2.59%) Apple iOS
2 4 (2.07%) Linux
3 3 (1.55%) Unix
3 3 (1.55%) Windows
4 2 (1.04%) Mac OS X
5 1 (0.52%) Windows 7
5 1 (0.52%) Windows Server
Processes & Methodologies
1 64 (33.16%) Agile Software Development
2 36 (18.65%) Analytics
3 20 (10.36%) DevOps
4 16 (8.29%) E-Commerce
4 16 (8.29%) Problem-Solving
4 16 (8.29%) Programme Management
4 16 (8.29%) Scrum
4 16 (8.29%) Stakeholder Management
5 15 (7.77%) Business Intelligence
5 15 (7.77%) Decision-Making
6 14 (7.25%) Data Science
6 14 (7.25%) Project Management
7 13 (6.74%) Data Modelling
7 13 (6.74%) Waterfall
8 12 (6.22%) ETL
9 11 (5.70%) Digital Marketing
10 10 (5.18%) Coaching
10 10 (5.18%) Collaborative Working
11 9 (4.66%) Computer Science
11 9 (4.66%) Mathematics
Programming Languages
1 39 (20.21%) SQL
2 18 (9.33%) JavaScript
3 13 (6.74%) Python
4 10 (5.18%) Java
5 6 (3.11%) C#
5 6 (3.11%) PowerShell
5 6 (3.11%) R
6 5 (2.59%) VB
7 4 (2.07%) Java 11
7 4 (2.07%) Java 8
7 4 (2.07%) SOQL
7 4 (2.07%) T-SQL
7 4 (2.07%) VBA
8 3 (1.55%) Scala
8 3 (1.55%) TypeScript
9 2 (1.04%) Go
9 2 (1.04%) MATLAB
9 2 (1.04%) PHP
9 2 (1.04%) Ruby
10 1 (0.52%) Perl
Qualifications
1 17 (8.81%) Degree
2 2 (1.04%) SC Cleared
2 2 (1.04%) Security Cleared
2 2 (1.04%) TOGAF Certification
3 1 (0.52%) Computer Science Degree
3 1 (0.52%) ISEB
3 1 (0.52%) ITIL Certification
3 1 (0.52%) PMI Certification
3 1 (0.52%) PMP
Quality Assurance & Compliance
1 7 (3.63%) QA
2 5 (2.59%) Accessibility
2 5 (2.59%) GDPR
3 3 (1.55%) ITGC
4 2 (1.04%) PCI DSS
4 2 (1.04%) PSD2
5 1 (0.52%) ISO 22301
5 1 (0.52%) ISO 31000
5 1 (0.52%) PMO
5 1 (0.52%) SLA
5 1 (0.52%) WCAG
System Software
1 5 (2.59%) Active Directory
2 4 (2.07%) Docker
3 2 (1.04%) Virtual Desktop
4 1 (0.52%) KVM
4 1 (0.52%) LXC
4 1 (0.52%) Virtual Machines
4 1 (0.52%) VMware Infrastructure
Systems Management
1 4 (2.07%) Kibana
1 4 (2.07%) logstash
1 4 (2.07%) Terraform
2 3 (1.55%) Kubernetes
3 1 (0.52%) Ansible
3 1 (0.52%) EMC NetWorker
3 1 (0.52%) Jamf Pro
3 1 (0.52%) Opscode Chef
3 1 (0.52%) Proxmox
3 1 (0.52%) Puppet
Vendors
1 24 (12.44%) Microsoft
2 13 (6.74%) Adobe
3 11 (5.70%) Google
3 11 (5.70%) Salesforce.com
4 6 (3.11%) Facebook
5 5 (2.59%) Salesforce Marketing Cloud
6 4 (2.07%) SAP
6 4 (2.07%) Talend
7 3 (1.55%) Oracle
7 3 (1.55%) YouTube
8 2 (1.04%) Apple
8 2 (1.04%) Databricks
8 2 (1.04%) ServiceNow
8 2 (1.04%) Sun
8 2 (1.04%) Sybase
8 2 (1.04%) Yardi
9 1 (0.52%) HubSpot
9 1 (0.52%) Marketo
9 1 (0.52%) Pardot
9 1 (0.52%) Twitter