Behavioural Targeting
UK > England
The table below provides summary statistics and contractor rates for jobs advertised in England requiring Behavioural Targeting skills. It covers vacancies from the 6 months leading up to 27 September 2025, with comparisons to the same periods in the previous two years.
| 6 months to 27 Sep 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 519 | - | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Behavioural Targeting | 4 | 0 | 0 |
| As % of all contract jobs advertised in England | 0.014% | - | - |
| As % of the Processes & Methodologies category | 0.016% | - | - |
| Number of daily rates quoted | 3 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £363 | - | - |
| Median daily rate (50th Percentile) | £375 | - | - |
| 75th Percentile | £388 | - | - |
| 90th Percentile | - | - | - |
| UK median daily rate | £375 | - | - |
All Process and Methodology Skills
England
Behavioural Targeting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.
| Contract vacancies with a requirement for process or methodology skills | 25,380 | 28,205 | 37,710 |
| As % of all contract IT jobs advertised in England | 90.89% | 86.25% | 89.08% |
| Number of daily rates quoted | 16,108 | 17,293 | 26,082 |
| 10th Percentile | £300 | £313 | £317 |
| 25th Percentile | £405 | £420 | £425 |
| Median daily rate (50th Percentile) | £510 | £525 | £550 |
| Median % change year-on-year | -2.86% | -4.55% | - |
| 75th Percentile | £625 | £645 | £651 |
| 90th Percentile | £738 | £750 | £750 |
| UK median daily rate | £500 | £525 | £540 |
| % change year-on-year | -4.76% | -2.78% | -1.82% |
| Number of hourly rates quoted | 1,550 | 1,234 | 1,455 |
| 10th Percentile | £14.38 | £15.00 | £14.25 |
| 25th Percentile | £17.87 | £20.26 | £19.00 |
| Median hourly rate | £25.15 | £43.00 | £44.00 |
| Median % change year-on-year | -41.51% | -2.27% | +51.44% |
| 75th Percentile | £47.41 | £66.61 | £65.00 |
| 90th Percentile | £67.28 | £75.00 | £77.50 |
| UK median hourly rate | £25.15 | £42.50 | £42.50 |
| % change year-on-year | -40.82% | - | +47.06% |
Behavioural Targeting
Job Vacancy Trend in England
Job postings citing Behavioural Targeting as a proportion of all IT jobs advertised in England.
Behavioural Targeting
Daily Rate Trend in England
Contractor daily rate distribution trend for jobs in England citing Behavioural Targeting.
Behavioural Targeting
Contract Job Locations in England
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Behavioural Targeting within the England region over the 6 months to 27 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| London | - | 1 | - | - | 1 |
| East of England | - | 1 | £375 | - | |
| Behavioural Targeting UK |
|||||
Behavioural Targeting
Co-occurring Skills and Capabilities in England by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: