The table below provides summary statistics and contractor rates for jobs advertised in London requiring Behavioural Targeting skills. It covers vacancies from the 6 months leading up to 26 September 2025, with comparisons to the same periods in the previous two years.
Behavioural Targeting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.
Contract vacancies with a requirement for process or methodology skills
12,471
14,541
19,586
As % of all contract IT jobs advertised in London
92.50%
89.20%
90.32%
Number of daily rates quoted
8,234
9,567
14,180
10th Percentile
£331
£350
£363
25th Percentile
£425
£450
£463
Median daily rate (50th Percentile)
£540
£550
£575
Median % change year-on-year
-1.82%
-4.35%
-0.86%
75th Percentile
£671
£675
£690
90th Percentile
£775
£800
£800
England median daily rate
£510
£525
£550
% change year-on-year
-2.86%
-4.55%
-
Number of hourly rates quoted
247
185
232
10th Percentile
£17.62
£17.35
£18.18
25th Percentile
£25.02
£24.15
£21.19
Median hourly rate
£30.50
£35.50
£37.50
Median % change year-on-year
-14.08%
-5.33%
+5.63%
75th Percentile
£47.25
£56.00
£59.06
90th Percentile
£63.75
£75.00
£75.90
England median hourly rate
£25.15
£43.00
£43.85
% change year-on-year
-41.51%
-1.94%
+51.21%
Behavioural Targeting Job Vacancy Trend in London
Job postings citing Behavioural Targeting as a proportion of all IT jobs advertised in London.
Behavioural Targeting Daily Rate Trend in London
Contractor daily rate distribution trend for jobs in London citing Behavioural Targeting.
Behavioural Targeting Top 27 Co-occurring Skills and Capabilities in London
For the 6 months to 26 September 2025, contractor job vacancies citing Behavioural Targeting also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Behavioural Targeting.
Behavioural Targeting Co-occurring Skills and Capabilities in London by Category
The follow tables expand on the table above by listing co-occurrences grouped by category.
The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
