Google
UK > England
The table below provides summary statistics for contract job vacancies advertised in England requiring knowledge or experience of Google products and/or services. It includes a benchmarking guide to contractor rates offered in vacancies that cited Google over the 6 months leading up to 21 November 2025, comparing them to the same period in the previous two years.
The figures below represent the IT contractor job market in general and are not representative of contractor rates within Google.
| 6 months to 21 Nov 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 101 | 115 | 133 |
| Rank change year-on-year | +14 | +18 | -15 |
| Contract jobs citing Google | 824 | 670 | 756 |
| As % of all contract jobs in England | 2.70% | 2.16% | 1.93% |
| As % of the Vendors category | 5.66% | 4.79% | 4.29% |
| Number of daily rates quoted | 488 | 358 | 531 |
| 10th Percentile | £213 | £263 | £213 |
| 25th Percentile | £362 | £393 | £400 |
| Median daily rate (50th Percentile) | £500 | £525 | £550 |
| Median % change year-on-year | -4.76% | -4.55% | -5.98% |
| 75th Percentile | £623 | £650 | £675 |
| 90th Percentile | £738 | £738 | £750 |
| UK median daily rate | £500 | £500 | £550 |
| % change year-on-year | - | -9.09% | -7.56% |
| Number of hourly rates quoted | 45 | 47 | 28 |
| 10th Percentile | £15.50 | £32.30 | £16.11 |
| 25th Percentile | £16.95 | £41.00 | £17.88 |
| Median hourly rate | £27.21 | £62.50 | £32.32 |
| Median % change year-on-year | -56.46% | +93.38% | -7.66% |
| 75th Percentile | £40.00 | £70.00 | £65.00 |
| 90th Percentile | £59.95 | - | £67.38 |
| UK median hourly rate | £27.21 | £62.50 | £32.32 |
| % change year-on-year | -56.46% | +93.38% | -7.66% |
All Vendors
England
Google falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring knowledge or experience of all vendor products and services in England.
| Contract vacancies with a requirement for knowledge or experience of vendor products and services | 14,552 | 13,990 | 17,633 |
| As % of all contract IT jobs advertised in England | 47.65% | 45.04% | 44.92% |
| Number of daily rates quoted | 9,363 | 8,415 | 11,588 |
| 10th Percentile | £285 | £300 | £255 |
| 25th Percentile | £405 | £413 | £406 |
| Median daily rate (50th Percentile) | £505 | £525 | £525 |
| Median % change year-on-year | -3.81% | - | -2.78% |
| 75th Percentile | £613 | £625 | £638 |
| 90th Percentile | £700 | £725 | £725 |
| UK median daily rate | £500 | £525 | £525 |
| % change year-on-year | -4.76% | - | -1.45% |
| Number of hourly rates quoted | 734 | 436 | 618 |
| 10th Percentile | £15.50 | £15.35 | £14.72 |
| 25th Percentile | £18.50 | £17.00 | £20.50 |
| Median hourly rate | £25.00 | £33.75 | £44.50 |
| Median % change year-on-year | -25.93% | -24.16% | +64.81% |
| 75th Percentile | £46.75 | £65.00 | £63.75 |
| 90th Percentile | £73.75 | £75.00 | £76.33 |
| UK median hourly rate | £25.15 | £30.00 | £44.50 |
| % change year-on-year | -16.18% | -32.58% | +72.61% |
Google
Job Vacancy Trend in England
Historical trend showing the proportion of contract IT job postings citing Google relative to all contract IT jobs advertised in England.
Google
Daily Rate Trend in England
Contractor daily rate distribution trend for jobs in England citing Google.
Google
Daily Rate Histogram in England
Daily rate distribution for jobs citing Google in England over the 6 months to 21 November 2025.
Google
Hourly Rate Trend in England
Contractor hourly rate distribution trend for jobs in England citing Google.
Google
Hourly Rate Histogram in England
Hourly rate distribution of jobs citing Google in England over the 6 months to 21 November 2025.
Google
Contract Job Locations in England
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google within the England region over the 6 months to 21 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| London | -4 | 443 | £525 | -4.55% | 668 |
| North of England | +16 | 170 | £450 | -10.00% | 143 |
| South East | +25 | 96 | £313 | -26.35% | 281 |
| Yorkshire | +7 | 94 | £400 | -20.00% | 42 |
| North West | +21 | 73 | £513 | +2.50% | 97 |
| Midlands | +7 | 47 | £469 | +31.67% | 63 |
| West Midlands | +7 | 39 | £500 | +21.21% | 33 |
| South West | -11 | 36 | £513 | -13.68% | 54 |
| East of England | -23 | 19 | £538 | +26.47% | 29 |
| East Midlands | -7 | 8 | £358 | +0.56% | 28 |
| North East | -19 | 3 | £570 | +36.53% | 4 |
| Google UK |
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Google
Co-Occurring Skills & Capabilities in England by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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