The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 27 April 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
UK / England
3 months to
27 Apr 2017
Same period 2016 Same period 2015
Rank 670 745 588
Rank change year-on-year +75 -157  
Permanent jobs citing Pay per click 181 201 395
As % of all permanent IT jobs advertised in England 0.22% 0.21% 0.38%
As % of the Processes & Methodologies category 0.25% 0.23% 0.44%
Number of salaries quoted 143 184 244
Median salary £36,000 £32,250 £30,000
Median salary % change year-on-year +11.62% +7.50%  
90% offered a salary of more than £21,500 £24,000 £22,000
10% offered a salary of more than £52,500 £50,000 £50,000
UK excluding London median salary £34,000 £30,500 £29,000
% change year-on-year +11.47% +5.17%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process and methodology skills.

Process & Methodology Skills
England
Permanent job vacancies with a requirement for process and methodology skills 72218 86612 90306
As % of all permanent IT job vacancies advertised in England 89.31% 88.83% 87.06%
Number of salaries quoted 59892 72750 73667
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £32,000
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Pay per click
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in England

Pay per click
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in England.

Salary trend for Pay per click in England

Pay per click
Salary Histogram in England

The salary distribution of IT jobs citing Pay per click in England over the 3 months to 27 April 2017.

Salary histogram for Pay per click in England

Pay per click
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the England region over the 3 months to 27 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +56 73 £41,500 +18.57% 28
South East +60 27 £32,500 +8.33% 8
North West -21 21 £23,750 -19.49% 10
Yorkshire +21 16 £30,000 - 4
East of England +17 14 £34,000 +4.61% 2
West Midlands +24 13 £37,500 +50.00% 2
East Midlands +21 13 £32,500 - 2
South West +20 7 £36,000 +2.85% 1
Pay per click
UK

For the 6 months to 27 April 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Pay per click.

1 344 (91.01%) Marketing
2 301 (79.63%) SEO
3 214 (56.61%) Digital Marketing
3 214 (56.61%) Analytics
4 186 (49.21%) Google
5 165 (43.65%) Social Media
6 149 (39.42%) E-Commerce
7 143 (37.83%) Google Analytics
8 93 (24.60%) AdWords
9 84 (22.22%) Analytical Skills
10 81 (21.43%) Marketing Strategy
11 79 (20.90%) Advertising
12 68 (17.99%) HTML
13 66 (17.46%) Email Marketing
14 61 (16.14%) Online Marketing
15 55 (14.55%) CRM
15 55 (14.55%) Lead Generation
16 54 (14.29%) Web Analytics
17 53 (14.02%) Degree
18 52 (13.76%) Microsoft Excel
19 49 (12.96%) Web Development
20 48 (12.70%) CSS
21 45 (11.90%) Finance
22 44 (11.64%) Retail
23 42 (11.11%) User Experience
24 40 (10.58%) Digital Media
25 35 (9.26%) PHP
26 34 (8.99%) Internet
27 31 (8.20%) JavaScript
28 30 (7.94%) Microsoft Office

Pay per click
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (7.14%) WordPress
2 26 (6.88%) CMS
3 10 (2.65%) Apache
3 10 (2.65%) nginx
4 8 (2.12%) Elasticsearch
5 5 (1.32%) SharePoint
6 3 (0.79%) Drupal
6 3 (0.79%) SAS
7 2 (0.53%) IIS
7 2 (0.53%) Joomla!
8 1 (0.26%) ExpressionEngine
8 1 (0.26%) Magnolia
8 1 (0.26%) Sitecore CMS
8 1 (0.26%) Sitefinity
Applications
1 52 (13.76%) Microsoft Excel
2 30 (7.94%) Microsoft Office
3 9 (2.38%) Photoshop
4 7 (1.85%) InDesign
4 7 (1.85%) Microsoft PowerPoint
5 3 (0.79%) Adobe Creative Suite
5 3 (0.79%) Adobe Illustrator
6 2 (0.53%) GIMP
Business Applications
1 12 (3.17%) WebTrends
2 9 (2.38%) SAP Oil and Gas
3 5 (1.32%) Magento
4 4 (1.06%) Dynamics CRM
5 3 (0.79%) Shopify
6 2 (0.53%) Salesforce.com CRM
Cloud Services
1 143 (37.83%) Google Analytics
2 93 (24.60%) AdWords
3 12 (3.17%) Adobe Analytics
4 9 (2.38%) MailChimp
5 7 (1.85%) SaaS
6 1 (0.26%) Google Tag Manager
Communications & Networking
1 34 (8.99%) Internet
2 1 (0.26%) DNS
2 1 (0.26%) RFID
2 1 (0.26%) SMS
2 1 (0.26%) SSH
2 1 (0.26%) VoIP
Database & Business Intelligence
1 25 (6.61%) MySQL
2 10 (2.65%) Relational Database
3 8 (2.12%) NoSQL
3 8 (2.12%) Redis
4 4 (1.06%) Big Data
4 4 (1.06%) BusinessObjects
4 4 (1.06%) Data Mining
5 1 (0.26%) Looker
5 1 (0.26%) Mixpanel
5 1 (0.26%) Power BI
5 1 (0.26%) RDBMS
Development Applications
1 20 (5.29%) Git (software)
2 16 (4.23%) Subversion
3 8 (2.12%) Jenkins
3 8 (2.12%) PHPUnit
3 8 (2.12%) Xdebug
4 7 (1.85%) Grunt
4 7 (1.85%) gulp
4 7 (1.85%) Jasmine
4 7 (1.85%) JSUnit
4 7 (1.85%) Mocha
5 3 (0.79%) Dreamweaver
6 1 (0.26%) Sublime Text
General
1 344 (91.01%) Marketing
2 79 (20.90%) Advertising
3 45 (11.90%) Finance
4 44 (11.64%) Retail
5 18 (4.76%) Telecoms
6 15 (3.97%) Banking
7 11 (2.91%) Spanish Language
8 9 (2.38%) Electronics
8 9 (2.38%) Manufacturing
9 5 (1.32%) Games
9 5 (1.32%) German Language
10 4 (1.06%) Automotive
10 4 (1.06%) Online Betting
10 4 (1.06%) Portuguese Language
10 4 (1.06%) Retail Banking
11 1 (0.26%) Back Office
11 1 (0.26%) Dutch Language
11 1 (0.26%) French Language
11 1 (0.26%) Multimedia
11 1 (0.26%) Pharmaceutical
Job Titles
1 58 (15.34%) Marketing Manager
2 53 (14.02%) Developer
3 36 (9.52%) Digital Marketing Manager
4 35 (9.26%) PPC Executive
5 27 (7.14%) PPC Manager
6 26 (6.88%) Digital Executive
7 25 (6.61%) HTML CSS Developer
7 25 (6.61%) HTML Developer
8 24 (6.35%) Web Developer
9 23 (6.08%) PPC Specialist
10 21 (5.56%) Account Manager
10 21 (5.56%) Analyst
10 21 (5.56%) Marketing Executive
11 19 (5.03%) PHP Developer
12 18 (4.76%) E-Commerce Manager
13 15 (3.97%) JavaScript Developer
14 13 (3.44%) Campaign Executive
14 13 (3.44%) WordPress Developer
15 12 (3.17%) Head of Marketing
15 12 (3.17%) Senior Developer
Libraries, Frameworks & Software Standards
1 68 (17.99%) HTML
2 48 (12.70%) CSS
3 24 (6.35%) HTML5
4 22 (5.82%) jQuery
5 15 (3.97%) Backbone.js
5 15 (3.97%) KnockoutJS
6 13 (3.44%) .NET
7 11 (2.91%) Sass
8 10 (2.65%) CSS3
9 8 (2.12%) RabbitMQ
9 8 (2.12%) RESTful
9 8 (2.12%) Web Services
9 8 (2.12%) Zend Framework
10 7 (1.85%) Chai
10 7 (1.85%) Node.js
11 6 (1.59%) Ajax
12 3 (0.79%) CakePHP
12 3 (0.79%) LESS
12 3 (0.79%) XHTML
13 2 (0.53%) Flash
Miscellaneous
1 165 (43.65%) Social Media
2 84 (22.22%) Analytical Skills
3 42 (11.11%) User Experience
4 40 (10.58%) Digital Media
5 26 (6.88%) Mobile App
6 21 (5.56%) iPad
7 14 (3.70%) Blog
8 12 (3.17%) Fintech
9 9 (2.38%) Algorithms
10 8 (2.12%) Animation
10 8 (2.12%) New Media
11 6 (1.59%) Computer Science
12 3 (0.79%) Credit Risk
13 2 (0.53%) FMCG
13 2 (0.53%) Mobile Banking
14 1 (0.26%) Driving Licence
14 1 (0.26%) Enterprise Software
14 1 (0.26%) Greenfield Project
14 1 (0.26%) HoloLens
14 1 (0.26%) Video Editing
Operating Systems
1 8 (2.12%) Debian
1 8 (2.12%) Linux
2 5 (1.32%) Mac OS X
3 1 (0.26%) Android
3 1 (0.26%) Apple iOS
Processes & Methodologies
1 301 (79.63%) SEO
2 214 (56.61%) Analytics
2 214 (56.61%) Digital Marketing
3 149 (39.42%) E-Commerce
4 81 (21.43%) Marketing Strategy
5 66 (17.46%) Email Marketing
6 61 (16.14%) Online Marketing
7 55 (14.55%) CRM
7 55 (14.55%) Lead Generation
8 54 (14.29%) Web Analytics
9 49 (12.96%) Web Development
10 30 (7.94%) Content Marketing
11 28 (7.41%) A/B Testing
11 28 (7.41%) B2B
12 27 (7.14%) Display Advertising
13 26 (6.88%) Campaign Management
13 26 (6.88%) Conversion Rate Optimisation
14 24 (6.35%) Business Development
15 21 (5.56%) Agile Software Development
16 19 (5.03%) Content Management
Programming Languages
1 35 (9.26%) PHP
2 31 (8.20%) JavaScript
3 13 (3.44%) Perl
3 13 (3.44%) Python
3 13 (3.44%) Ruby
4 10 (2.65%) SQL
5 9 (2.38%) Java
6 6 (1.59%) C
7 5 (1.32%) C++
8 1 (0.26%) VBA
Qualifications
1 53 (14.02%) Degree
2 2 (0.53%) Analytics IQ
3 1 (0.26%) PMI Certification
Quality Assurance & Compliance
1 2 (0.53%) QA
2 1 (0.26%) Data Quality
2 1 (0.26%) SLA
Vendors
1 186 (49.21%) Google
2 29 (7.67%) Adobe
3 24 (6.35%) Facebook
3 24 (6.35%) Microsoft
4 23 (6.08%) Twitter
5 18 (4.76%) Kenshoo
6 17 (4.50%) DoubleClick
7 14 (3.70%) Marin
8 10 (2.65%) SAP
9 9 (2.38%) Optimizely
10 8 (2.12%) Monetate
10 8 (2.12%) Omniture
10 8 (2.12%) Red Hat
10 8 (2.12%) Zend
11 6 (1.59%) IgnitionOne
12 5 (1.32%) Hitwise
13 4 (1.06%) Cognizant
13 4 (1.06%) Coremetrics
13 4 (1.06%) MicroStrategy
13 4 (1.06%) Yahoo!
Henley-On-Thames, Oxfordshire
Opensauce /New Growth Ltd
Salary: £20000 - £30000 per annum
Posted: 1 hour ago
City, London
FPSG Connect
Salary: £35000 - £42000 per annum
Posted: Yesterday
London
Yoh
Salary: £32000.00 - £35000.00 per annum
Posted: 18 hours ago
London
Talent Point Ltd
Salary: £30000.00 - £40000.00 per annum
Posted: 2 days ago
City, London
Yoh
Salary: £25000.00 - £28000.00 per annum
Posted: 18 hours ago
Northampton, Northamptonshire
flatraterecruiting
Salary: From £27,000 to £37,000 per annum
Posted: Yesterday
City, London
Explore Recruitment Solutions
Salary: £30000 - £38000 per annum
Posted: Yesterday
Preston, Lancashire
Evolution Recruitment Solutions
Salary: 20,000 - 24,000
Posted: Yesterday
Leeds, West Yorkshire
Recruit 4 Talent
Salary: £25000 - £35000 Per Annum flexi time, bonus, external certification, g
Posted: 2 days ago
London
Salt
Salary: £40000.00 - £45000.00 per annum
Posted: 2 days ago
London
Stafford-Sharp Associates
Salary: £25000 - £30000 per annum
Posted: 2 days ago
London
Talent Point Ltd
Salary: £30000.00 - £40000.00 per annum
Posted: 2 days ago
Altrincham, Cheshire
Applause IT Innovation
Salary: £30000 - £45000 per annum
Posted: 3 days ago
Central London / West End
Lorien Resourcing
Posted: 2 days ago
City, London
Austin Fraser
Salary: £50000.00 - £60000.00 per annum
Posted: 5 days ago
Woking, Surrey
F4P Recruitment Consultancy
Salary: £40000 - £45000 per annum + Benefits
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £28000 - £30000 per annum
Posted: 2 days ago
City, London
Explore Recruitment Solutions
Salary: £27000 - £30000 per annum
Posted: 2 days ago
Henley-On-Thames, Oxfordshire
Opensauce /New Growth Ltd
Salary: £25000 - £40000 per annum
Posted: 20 hours ago
Bolton, Lancashire
Searchability
Salary: £18000 per annum
Posted: 6 days ago
Kettering, Northamptonshire
Spring Technology
Salary: £20000.00 - £26000.00 per annum + bonuses and benefits
Posted: 6 days ago
Norfolk
Pure Resourcing Solutions
Salary: £18000 - £24000 per annum
Posted: 6 days ago
North Yorkshire
Burns Sheehan
Salary: £30000.00 - £35000.00 per annum
Posted: 5 days ago
Cheltenham, Gloucestershire
Net Recruit.co.uk Ltd
Salary: £25,000 + Commission (OTE £50,000+)
Posted: 5 days ago
Henley-On-Thames, Oxfordshire
Opensauce /New Growth Ltd
Salary: £30000 - £45000 per annum
Posted: 5 days ago
City, London
onezeero.
Salary: £27000 - £40000 per annum + benefits, pension
Posted: 19 hours ago
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
Posted: 20 days ago
South West London
Hello World Group
Salary: From £28,000 to £35,000 per annum
Posted: 20 days ago
Crawley, West Sussex
Clearwater People Solutions
Salary: £23000 - £24000 Per Annum benefits
Posted: Yesterday
City, London
Sogeti
Salary: Competitive salary + benefits
Posted: 14 days ago