Period
to 23 July 2017

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 23 July 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
UK > England
6 months to
23 Jul 2017
Same period 2016 Same period 2015
Rank 807 810 607
Rank change year-on-year +3 -203 -92
Permanent jobs citing Pay per click 353 445 863
As % of all permanent IT jobs advertised in England 0.21% 0.23% 0.42%
As % of the Processes & Methodologies category 0.24% 0.26% 0.47%
Number of salaries quoted 307 409 535
England median annual salary £35,000 £32,500 £30,000
Median salary % change year-on-year +7.69% +8.33% -
10th Percentile £19,900 £22,400 £20,750
90th Percentile £53,750 £48,750 £51,250
UK median annual salary £35,000 £32,500 £30,000
% change year-on-year +7.69% +8.33% -

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process and methodology skills.

Process & Methodology Skills
England
Permanent job vacancies with a requirement for process and methodology skills 149455 169064 182174
As % of all permanent IT job vacancies advertised in England 89.75% 88.94% 87.80%
Number of salaries quoted 120589 142359 149675
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £76,250
UK median annual salary £50,000 £48,000 £47,500
% change year-on-year +4.17% +1.05% +5.56%

Pay per click
Job Vacancy Trend in England

Job postings citing Pay per click as a percentage of all IT jobs advertised in England.

Job vacancy trend for Pay per click in England

Pay per click
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in England.

Salary trend for Pay per click in England

Pay per click
Salary Histogram in England

The salary distribution of IT jobs citing Pay per click in England over the 6 months to 23 July 2017.

Salary histogram for Pay per click in England

Pay per click
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the England region over the 6 months to 23 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +10 136 £40,000 +14.29% 27
North of England +3 74 £27,500 -6.78% 17
South East +48 55 £27,500 -14.06% 7
Midlands +31 55 £36,000 +44.00% 20
North West -44 38 £27,000 -5.26% 12
Yorkshire +28 36 £30,000 - 5
East of England +17 29 £31,500 -10.00% 2
East Midlands +36 28 £28,500 -12.31% 7
West Midlands +11 27 £37,500 +50.00% 13
South West +22 9 £36,000 +6.67% 2
Pay per click
UK

For the 6 months to 23 July 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Pay per click.

1 308 (87.25%) Marketing
2 250 (70.82%) SEO
3 171 (48.44%) Google
4 165 (46.74%) Digital Marketing
5 162 (45.89%) Analytics
6 140 (39.66%) Social Media
7 122 (34.56%) Google Analytics
8 104 (29.46%) AdWords
9 78 (22.10%) E-Commerce
10 68 (19.26%) HTML
11 65 (18.41%) Analytical Skills
12 61 (17.28%) Degree
13 59 (16.71%) Marketing Strategy
14 58 (16.43%) Online Marketing
15 50 (14.16%) Internet
15 50 (14.16%) Advertising
16 48 (13.60%) Microsoft Excel
17 43 (12.18%) CSS
18 42 (11.90%) CRM
19 41 (11.61%) Finance
19 41 (11.61%) Web Development
20 39 (11.05%) Email Marketing
21 36 (10.20%) Retail
22 29 (8.22%) Business Development
23 28 (7.93%) B2B
24 27 (7.65%) Web Analytics
25 25 (7.08%) Internet Marketing
25 25 (7.08%) JavaScript
26 24 (6.80%) Business Intelligence
26 24 (6.80%) Facebook

Pay per click
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (5.95%) CMS
2 9 (2.55%) WordPress
3 7 (1.98%) Elasticsearch
4 4 (1.13%) SAS
5 2 (0.57%) Apache
5 2 (0.57%) IIS
5 2 (0.57%) nginx
5 2 (0.57%) Sitecore CMS
6 1 (0.28%) Drupal
6 1 (0.28%) ExpressionEngine
6 1 (0.28%) Joomla!
6 1 (0.28%) Magnolia
6 1 (0.28%) Sitefinity
Applications
1 48 (13.60%) Microsoft Excel
2 22 (6.23%) Microsoft Office
3 8 (2.27%) InDesign
3 8 (2.27%) Microsoft PowerPoint
4 4 (1.13%) Photoshop
5 3 (0.85%) Adobe Creative Suite
6 2 (0.57%) GIMP
7 1 (0.28%) Adobe Illustrator
Business Applications
1 9 (2.55%) WebTrends
2 6 (1.70%) Magento
3 1 (0.28%) Payment Gateway
3 1 (0.28%) Unica
Cloud Services
1 122 (34.56%) Google Analytics
2 104 (29.46%) AdWords
3 7 (1.98%) MailChimp
4 5 (1.42%) Adobe Analytics
5 4 (1.13%) SaaS
6 2 (0.57%) Amazon AWS
6 2 (0.57%) Google Cloud Platform
7 1 (0.28%) Silverpop
Communications & Networking
1 50 (14.16%) Internet
2 2 (0.57%) SMS
3 1 (0.28%) FTP
3 1 (0.28%) SSH
Database & Business Intelligence
1 11 (3.12%) MySQL
2 9 (2.55%) Relational Database
3 5 (1.42%) NoSQL
3 5 (1.42%) Redis
4 4 (1.13%) Big Data
4 4 (1.13%) BusinessObjects
4 4 (1.13%) Data Mining
5 1 (0.28%) Mixpanel
5 1 (0.28%) Power BI
5 1 (0.28%) RDBMS
Development Applications
1 14 (3.97%) Git (software)
2 10 (2.83%) Subversion
3 5 (1.42%) Jenkins
3 5 (1.42%) PHPUnit
3 5 (1.42%) Xdebug
4 4 (1.13%) Grunt
4 4 (1.13%) gulp
4 4 (1.13%) Jasmine
4 4 (1.13%) JSUnit
4 4 (1.13%) Mocha
5 3 (0.85%) Dreamweaver
6 1 (0.28%) git-flow
6 1 (0.28%) Selenium
General
1 308 (87.25%) Marketing
2 50 (14.16%) Advertising
3 41 (11.61%) Finance
4 36 (10.20%) Retail
5 12 (3.40%) Electronics
5 12 (3.40%) Games
5 12 (3.40%) Telecoms
6 9 (2.55%) Manufacturing
7 7 (1.98%) Banking
8 5 (1.42%) Automotive
9 4 (1.13%) Brand Awareness
9 4 (1.13%) Mandarin Language
9 4 (1.13%) Retail Banking
10 3 (0.85%) German Language
11 1 (0.28%) Dutch Language
11 1 (0.28%) Law
11 1 (0.28%) Legal
11 1 (0.28%) Spanish Language
Job Titles
1 39 (11.05%) PPC Executive
2 37 (10.48%) Marketing Manager
2 37 (10.48%) PPC Manager
3 33 (9.35%) Developer
4 27 (7.65%) Digital Executive
5 26 (7.37%) Marketing Executive
6 24 (6.80%) Account Manager
6 24 (6.80%) Analyst
7 23 (6.52%) PPC Specialist
8 20 (5.67%) SEO Manager
9 16 (4.53%) PPC Account Manager
10 15 (4.25%) Digital Marketing Executive
11 14 (3.97%) Digital Marketing Manager
11 14 (3.97%) Software Developer
12 12 (3.40%) Java Developer
12 12 (3.40%) Java Software Developer
12 12 (3.40%) Marketing Assistant
13 11 (3.12%) E-Commerce Manager
13 11 (3.12%) HTML Developer
13 11 (3.12%) SEO Specialist
Libraries, Frameworks & Software Standards
1 68 (19.26%) HTML
2 43 (12.18%) CSS
3 12 (3.40%) jQuery
4 9 (2.55%) Backbone.js
4 9 (2.55%) KnockoutJS
5 8 (2.27%) HTML5
6 6 (1.70%) CSS3
7 5 (1.42%) .NET
7 5 (1.42%) Node.js
7 5 (1.42%) RabbitMQ
7 5 (1.42%) RESTful
7 5 (1.42%) Sass
7 5 (1.42%) Web Services
7 5 (1.42%) Zend Framework
8 4 (1.13%) Chai
9 3 (0.85%) Ajax
9 3 (0.85%) XML
10 2 (0.57%) Memcached
10 2 (0.57%) Twitter Bootstrap
11 1 (0.28%) REST
Miscellaneous
1 140 (39.66%) Social Media
2 65 (18.41%) Analytical Skills
3 23 (6.52%) User Experience
4 15 (4.25%) Mobile App
5 14 (3.97%) Blog
5 14 (3.97%) Computer Science
6 12 (3.40%) Digital Media
7 11 (3.12%) Fintech
7 11 (3.12%) iPad
8 10 (2.83%) New Media
9 8 (2.27%) Algorithms
10 4 (1.13%) Animation
10 4 (1.13%) BBC
11 3 (0.85%) Credit Risk
12 2 (0.57%) Mobile Banking
13 1 (0.28%) Driving Licence
13 1 (0.28%) Foreign Exchange (FX)
13 1 (0.28%) Greenfield Project
13 1 (0.28%) iPhone
13 1 (0.28%) PMI
Operating Systems
1 13 (3.68%) Mac OS X
2 5 (1.42%) Debian
2 5 (1.42%) Linux
3 1 (0.28%) Android
3 1 (0.28%) Apple iOS
Processes & Methodologies
1 250 (70.82%) SEO
2 165 (46.74%) Digital Marketing
3 162 (45.89%) Analytics
4 78 (22.10%) E-Commerce
5 59 (16.71%) Marketing Strategy
6 58 (16.43%) Online Marketing
7 42 (11.90%) CRM
8 41 (11.61%) Web Development
9 39 (11.05%) Email Marketing
10 29 (8.22%) Business Development
11 28 (7.93%) B2B
12 27 (7.65%) Web Analytics
13 25 (7.08%) Internet Marketing
14 24 (6.80%) Business Intelligence
14 24 (6.80%) Content Marketing
15 21 (5.95%) Data Analysis
16 19 (5.38%) A/B Testing
16 19 (5.38%) Content Management
16 19 (5.38%) Search Engine Marketing
17 17 (4.82%) Lead Generation
Programming Languages
1 25 (7.08%) JavaScript
2 21 (5.95%) PHP
3 19 (5.38%) Java
4 16 (4.53%) SQL
5 13 (3.68%) C++
6 6 (1.70%) C
7 5 (1.42%) Python
8 2 (0.57%) Go
8 2 (0.57%) Perl
8 2 (0.57%) PHP 4
8 2 (0.57%) PHP 5
8 2 (0.57%) R
8 2 (0.57%) Ruby
Qualifications
1 61 (17.28%) Degree
2 14 (3.97%) Computer Science Degree
3 9 (2.55%) Numerate Degree
4 6 (1.70%) Analytics IQ
5 2 (0.57%) Sun Certification
6 1 (0.28%) MBA
6 1 (0.28%) PMI Certification
Quality Assurance & Compliance
1 3 (0.85%) Data Quality
2 2 (0.57%) QA
3 1 (0.28%) SLA
System Software
1 2 (0.57%) Docker
Systems Management
1 2 (0.57%) Kubernetes
Vendors
1 171 (48.44%) Google
2 24 (6.80%) Facebook
3 22 (6.23%) Microsoft
4 18 (5.10%) Twitter
5 13 (3.68%) Adobe
5 13 (3.68%) DoubleClick
6 10 (2.83%) SAP
7 8 (2.27%) Kenshoo
7 8 (2.27%) Marin
8 6 (1.70%) Omniture
8 6 (1.70%) Yahoo!
9 5 (1.42%) Hitwise
9 5 (1.42%) Red Hat
9 5 (1.42%) Zend
10 4 (1.13%) Brio
10 4 (1.13%) Cognizant
10 4 (1.13%) Cognos
10 4 (1.13%) Coremetrics
10 4 (1.13%) MicroStrategy
10 4 (1.13%) Salesforce.com
City, London
Explore Group
Salary: £45000 - £50000 per annum
Posted: Yesterday
Leicester, Leicestershire
Oscar
Salary: £25000 - £30000 per annum
Posted: 2 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £25 - £28 per annum + excellent benefits!
Posted: 2 days ago
London
Energize Recruitment Solutions Ltd
Salary: £28 per annum
Posted: 2 days ago
London
Explore Group
Salary: £35000 - £40000 per annum
Posted: Yesterday
Whitchurch, Shropshire
Recruitment Genius
Posted: 22 hours ago
Northampton, Northamptonshire
flatraterecruiting
Salary: From £25,000 to £35,000 per annum
Posted: 2 days ago
Leicester, Leicestershire
Coburg Banks IT
Salary: £25000 - £28000 per annum + Excellent Benefits
Posted: 3 days ago
Salford
ECOM
Posted: 3 days ago
London
NST Recruitment Limited
Salary: Benefits
Posted: 2 days ago
London
Energize Recruitment Solutions Ltd
Salary: £40000 - £43000 per annum + Benefits
Posted: 2 days ago
Brent, London
Recruitment Genius
Posted: Yesterday
London
Energize Recruitment Solutions Ltd
Salary: £25000 - £27000 per annum + Benefits
Posted: 2 days ago
Telford
Searchability
Salary: £25000 - £30000 per annum
Posted: 3 days ago
Nottingham
Searchability
Salary: £25000 - £30000 per annum
Posted: 3 days ago
Cogenhoe, Northamptonshire
Recruitment Genius
Posted: Yesterday
North Yorkshire
Searchability
Posted: 4 days ago
Central London / West End
Lorien Resourcing
Posted: 2 days ago
Hertfordshire
Explore Group
Salary: £40000 - £45000 per annum
Posted: 4 days ago
Hammersmith And Fulham, London
Recruitment Genius
Posted: 2 days ago
London
Digitech Resourcing Ltd
Salary: From £40,000 to £50,000 per annum
Posted: 3 days ago
Birmingham, West Midlands (County)
ReThink Recruitment
Salary: £32000 - £40000 per annum
Posted: 2 days ago
Chester, Cheshire
Recruitment Genius
Posted: Yesterday
Central London / West End
Lorien Resourcing
Salary: COMPETITIVE SALARY + BENEFITS
Posted: 5 days ago
Surrey
Head Resourcing
Salary: £20000 - £30000 per annum + Bonus, Benefits
Posted: 4 days ago
London
Energize Recruitment Solutions Ltd
Salary: £25 - £28 per annum
Posted: 3 days ago
Bromsgrove
Searchability
Salary: £20000 - £35000 per annum
Posted: 3 days ago
Dorking, Surrey
Recruitment Genius
Posted: 4 days ago
Birmingham, West Midlands (County)
Searchability
Salary: £30000 - £40000 per annum
Posted: 6 days ago
City, London
Harvey Nash plc
Salary: £40000 - £45000 per annum
Posted: 5 days ago