Period
to 21 January 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 21 January 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
UK > England
6 months to
21 Jan 2018
Same period 2017 Same period 2016
Rank 699 768 772
Rank change year-on-year +69 +4 -192
Permanent jobs citing Pay per click 472 405 521
As % of all permanent IT jobs advertised in England 0.29% 0.24% 0.27%
As % of the Processes & Methodologies category 0.33% 0.27% 0.30%
Number of salaries quoted 381 325 438
England median annual salary £32,500 £33,500 £30,000
Median salary % change year-on-year -2.99% +11.67% -7.69%
10th Percentile £22,500 £21,500 £20,750
90th Percentile £57,500 £60,000 £53,250
UK median annual salary £32,500 £35,000 £30,000
% change year-on-year -7.14% +16.67% -7.69%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 144,613 148,767 174,099
As % of all permanent IT jobs advertised in England 89.84% 89.55% 88.88%
Number of salaries quoted 117,251 123,892 145,802
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £29,000 £28,500 £28,000
90th Percentile £81,250 £80,000 £77,500
UK median annual salary £50,000 £48,500 £47,500
% change year-on-year +3.09% +2.11% +5.56%

Pay per click
Job Vacancy Trend in England

Job postings citing Pay per click as a percentage of all IT jobs advertised in England.

Job vacancy trend for Pay per click in England

Pay per click
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in England.

Salary trend for Pay per click in England

Pay per click
Salary Histogram in England

The salary distribution of IT jobs citing Pay per click in England over the 6 months to 21 January 2018.

Salary histogram for Pay per click in England

Pay per click
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the England region over the 6 months to 21 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +47 209 £37,500 +15.38% 56
Midlands +59 83 £27,500 -21.43% 7
North of England +40 81 £30,000 -14.29% 32
South East -8 75 £29,000 -17.14% 19
West Midlands +38 67 £30,000 -20.00% 4
North West +11 55 £32,500 -7.14% 19
Yorkshire +42 26 £30,000 -15.49% 11
East Midlands +25 16 £26,750 -17.69% 3
East of England +7 16 £31,250 -10.71% 9
South West -7 8 £18,000 -45.45% 1
Pay per click
UK

For the 6 months to 21 January 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Pay per click.

1 388 (82.20%) Marketing
2 332 (70.34%) SEO
3 300 (63.56%) Digital Marketing
4 260 (55.08%) Google
5 235 (49.79%) Social Media
6 223 (47.25%) Analytics
7 177 (37.50%) AdWords
8 175 (37.08%) Google Analytics
9 110 (23.31%) Analytical Skills
10 98 (20.76%) Advertising
11 95 (20.13%) Degree
11 95 (20.13%) Marketing Strategy
12 93 (19.70%) E-Commerce
13 92 (19.49%) Microsoft Excel
14 91 (19.28%) HTML
15 82 (17.37%) Microsoft
15 82 (17.37%) Email Marketing
16 73 (15.47%) Web Development
17 68 (14.41%) JavaScript
18 65 (13.77%) CSS
19 57 (12.08%) Retail
20 56 (11.86%) Content Marketing
21 52 (11.02%) User Experience
22 49 (10.38%) CRM
23 48 (10.17%) B2B
23 48 (10.17%) Facebook
24 46 (9.75%) Twitter
25 43 (9.11%) Actionable Insight
26 41 (8.69%) PHP
26 41 (8.69%) Web Analytics

Pay per click
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 39 (8.26%) CMS
2 32 (6.78%) WordPress
3 9 (1.91%) Drupal
4 8 (1.69%) SAS
5 7 (1.48%) Adobe Experience Manager
5 7 (1.48%) Joomla!
6 4 (0.85%) Sitecore CMS
7 3 (0.64%) Umbraco
8 2 (0.42%) IIS
9 1 (0.21%) Apache
9 1 (0.21%) EPiServer
9 1 (0.21%) JBoss
9 1 (0.21%) nginx
9 1 (0.21%) Tomcat
Applications
1 92 (19.49%) Microsoft Excel
2 25 (5.30%) Photoshop
3 17 (3.60%) Microsoft PowerPoint
4 16 (3.39%) Microsoft Office
5 12 (2.54%) Adobe Illustrator
6 7 (1.48%) Adobe Creative Suite
7 6 (1.27%) SPSS
8 1 (0.21%) Adobe Premiere
8 1 (0.21%) InDesign
Business Applications
1 18 (3.81%) Magento
2 9 (1.91%) WebTrends
3 4 (0.85%) Abakus
3 4 (0.85%) Dynamics CRM
3 4 (0.85%) Eloqua
4 3 (0.64%) Salesforce.com CRM
Cloud Services
1 177 (37.50%) AdWords
2 175 (37.08%) Google Analytics
3 20 (4.24%) MailChimp
4 10 (2.12%) Adobe Analytics
4 10 (2.12%) Google Tag Manager
5 8 (1.69%) SaaS
6 4 (0.85%) Google Attribution 360
7 2 (0.42%) GoToWebinar
7 2 (0.42%) PaaS
8 1 (0.21%) Akamai
8 1 (0.21%) Amazon AWS
8 1 (0.21%) Cloud Computing
8 1 (0.21%) CloudFront
8 1 (0.21%) Google Cloud Platform
8 1 (0.21%) Microsoft Azure
8 1 (0.21%) Silverpop
Communications & Networking
1 25 (5.30%) Internet
Database & Business Intelligence
1 17 (3.60%) MySQL
2 14 (2.97%) NoSQL
3 6 (1.27%) Power BI
4 4 (0.85%) Apache Cassandra
4 4 (0.85%) MS Access
5 2 (0.42%) Big Data
6 1 (0.21%) QlikView
6 1 (0.21%) Relational Database
Development Applications
1 15 (3.18%) JIRA
2 12 (2.54%) Git (software)
3 4 (0.85%) PHPUnit
4 2 (0.42%) Atlassian Bamboo
5 1 (0.21%) CruiseControl
5 1 (0.21%) Jenkins
5 1 (0.21%) Subversion
General
1 388 (82.20%) Marketing
2 98 (20.76%) Advertising
3 57 (12.08%) Retail
4 38 (8.05%) Finance
5 30 (6.36%) Games
6 16 (3.39%) Telecoms
7 12 (2.54%) Automotive
8 11 (2.33%) Electronics
9 10 (2.12%) Banking
9 10 (2.12%) Brand Awareness
10 6 (1.27%) Legal
11 4 (0.85%) Music Industry
12 3 (0.64%) French Language
12 3 (0.64%) Italian Language
13 2 (0.42%) Multimedia
13 2 (0.42%) Publishing
14 1 (0.21%) German Language
Job Titles
1 85 (18.01%) PPC Manager
2 81 (17.16%) Marketing Manager
3 65 (13.77%) Account Manager
4 59 (12.50%) Developer
5 53 (11.23%) PPC Account Manager
6 49 (10.38%) Marketing Executive
7 48 (10.17%) Digital Marketing Manager
8 38 (8.05%) Digital Executive
9 35 (7.42%) Digital Marketing Executive
10 30 (6.36%) PPC Executive
11 25 (5.30%) Web Developer
12 23 (4.87%) Analyst
13 21 (4.45%) Social Media Manager
14 18 (3.81%) .NET Developer
14 18 (3.81%) .NET Web Developer
14 18 (3.81%) ASP.NET Developer
14 18 (3.81%) C# .NET Developer
14 18 (3.81%) C# ASP.NET Developer
14 18 (3.81%) C# Developer
14 18 (3.81%) C# Web Developer
Libraries, Frameworks & Software Standards
1 91 (19.28%) HTML
2 65 (13.77%) CSS
3 32 (6.78%) HTML5
4 31 (6.57%) jQuery
5 28 (5.93%) .NET
5 28 (5.93%) AngularJS
6 22 (4.66%) Apache Flex
7 20 (4.24%) Twitter Bootstrap
8 19 (4.03%) ASP.NET
9 16 (3.39%) CSS3
10 14 (2.97%) Unity (Game Engine)
11 13 (2.75%) Ajax
12 9 (1.91%) RESTful
13 8 (1.69%) React
14 7 (1.48%) CakePHP
14 7 (1.48%) LESS
14 7 (1.48%) Sass
15 5 (1.06%) Node.js
16 4 (0.85%) CodeIgniter
16 4 (0.85%) Laravel
Miscellaneous
1 235 (49.79%) Social Media
2 110 (23.31%) Analytical Skills
3 52 (11.02%) User Experience
4 34 (7.20%) Blog
5 23 (4.87%) Greenfield Project
6 19 (4.03%) Digital Media
7 16 (3.39%) Graphic Design
8 14 (2.97%) Mobile Games
8 14 (2.97%) Private Cloud
9 13 (2.75%) Mobile App
10 10 (2.12%) Algorithms
10 10 (2.12%) BBC
10 10 (2.12%) Fintech
11 7 (1.48%) Computer Science
12 5 (1.06%) Animation
12 5 (1.06%) Video Editing
13 4 (0.85%) Tandem
14 3 (0.64%) Enterprise Software
14 3 (0.64%) Photography
15 2 (0.42%) Analytical Mindset
Operating Systems
1 18 (3.81%) Linux
2 16 (3.39%) Windows
3 15 (3.18%) Android
3 15 (3.18%) Apple iOS
4 7 (1.48%) Mac OS X
5 3 (0.64%) CentOS
5 3 (0.64%) Debian
6 1 (0.21%) Windows Server
Processes & Methodologies
1 332 (70.34%) SEO
2 300 (63.56%) Digital Marketing
3 223 (47.25%) Analytics
4 95 (20.13%) Marketing Strategy
5 93 (19.70%) E-Commerce
6 82 (17.37%) Email Marketing
7 73 (15.47%) Web Development
8 56 (11.86%) Content Marketing
9 49 (10.38%) CRM
10 48 (10.17%) B2B
11 43 (9.11%) Actionable Insight
12 41 (8.69%) Web Analytics
13 40 (8.47%) Online Marketing
14 38 (8.05%) Lead Generation
15 34 (7.20%) Copywriting
15 34 (7.20%) Social Media Management
16 31 (6.57%) Conversion Rate Optimisation
17 29 (6.14%) B2C
18 28 (5.93%) Content Management
19 27 (5.72%) Marketing Automation
Programming Languages
1 68 (14.41%) JavaScript
2 41 (8.69%) PHP
3 40 (8.47%) C#
4 34 (7.20%) SQL
5 21 (4.45%) C++
6 13 (2.75%) C
6 13 (2.75%) Java
7 4 (0.85%) Python
8 2 (0.42%) PowerShell
8 2 (0.42%) R
8 2 (0.42%) VBA
9 1 (0.21%) Bash Shell
9 1 (0.21%) Perl
9 1 (0.21%) T-SQL
9 1 (0.21%) VBScript
Qualifications
1 95 (20.13%) Degree
2 8 (1.69%) Numerate Degree
3 7 (1.48%) Computer Science Degree
4 3 (0.64%) Analytics IQ
5 2 (0.42%) ISTQB
Quality Assurance & Compliance
1 39 (8.26%) Actionable Recommendations
2 16 (3.39%) QA
3 1 (0.21%) GDPR
3 1 (0.21%) SLA
System Software
1 14 (2.97%) Active Directory
2 10 (2.12%) Docker
Systems Management
1 1 (0.21%) Ansible
1 1 (0.21%) Opscode Chef
1 1 (0.21%) Puppet
Vendors
1 260 (55.08%) Google
2 82 (17.37%) Microsoft
3 48 (10.17%) Facebook
4 46 (9.75%) Twitter
5 26 (5.51%) Adobe
6 23 (4.87%) Marketo
7 16 (3.39%) DoubleClick
8 14 (2.97%) VMware
9 13 (2.75%) Pardot
10 10 (2.12%) Salesforce.com
11 9 (1.91%) Marin
11 9 (1.91%) Omniture
12 7 (1.48%) Adthena
12 7 (1.48%) Yahoo!
12 7 (1.48%) Zend
13 6 (1.27%) Hitwise
14 5 (1.06%) Sitecore
15 4 (0.85%) Apple
15 4 (0.85%) comScore
15 4 (0.85%) Progress