Pay per click Jobs in England

Pay per click (PPC)
UK > England

The table below provides summary statistics for permanent job vacancies advertised in England requiring Pay per click skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Pay per click over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 521 707 813
Rank change year-on-year +186 +106 +214
Permanent jobs citing Pay per click 166 136 84
As % of all permanent jobs advertised in England 0.34% 0.15% 0.097%
As % of the Processes & Methodologies category 0.36% 0.18% 0.10%
Number of salaries quoted 87 113 65
10th Percentile £29,500 £28,750 £35,500
25th Percentile £31,250 £31,500 £38,750
Median annual salary (50th Percentile) £37,500 £37,500 £45,000
Median % change year-on-year - -16.67% -5.26%
75th Percentile £47,500 £44,500 £50,000
90th Percentile £57,500 £56,250 £73,500
UK median annual salary £36,750 £37,500 £42,500
% change year-on-year -2.00% -11.76% -5.56%

All Process and Methodology Skills
England

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 46,039 75,199 82,570
As % of all permanent jobs advertised in England 94.03% 84.05% 95.58%
Number of salaries quoted 22,875 54,702 49,146
10th Percentile £29,500 £29,000 £34,452
25th Percentile £41,250 £40,000 £46,000
Median annual salary (50th Percentile) £57,500 £55,000 £62,500
Median % change year-on-year +4.55% -12.00% +4.17%
75th Percentile £75,000 £72,500 £82,500
90th Percentile £97,528 £93,750 £102,500
UK median annual salary £57,443 £55,000 £60,899
% change year-on-year +4.44% -9.69% +1.50%

Pay per click
Job Vacancy Trend in England

Job postings citing Pay per click as a proportion of all IT jobs advertised in England.

Job vacancy trend for Pay per click in England

Pay per click
Salary Trend in England

3-month moving average salary quoted in jobs citing Pay per click in England.

Salary trend for Pay per click in England

Pay per click
Salary Histogram in England

Salary distribution for jobs citing Pay per click in England over the 6 months to 30 May 2025.

Salary histogram for Pay per click in England

Pay per click
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the England region over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +164 74 £45,000 +22.45% 139
South East +99 28 £33,000 -9.59% 236
Midlands +99 25 £43,500 +24.29% 151
East of England +49 18 £35,000 +4.48% 106
West Midlands +69 17 £40,000 +28.00% 79
North of England +9 16 £33,000 -17.50% 252
North West -29 12 £33,000 -17.50% 121
East Midlands +48 8 £43,500 -30.40% 64
South West +103 5 £41,500 +10.67% 85
Yorkshire +57 4 £40,000 +23.08% 105
Pay per click
UK

Pay per click
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (10.84%) CMS
2 14 (8.43%) WordPress
3 6 (3.61%) Sitecore CMS
Applications
1 27 (16.27%) Microsoft Excel
2 10 (6.02%) Microsoft PowerPoint
3 6 (3.61%) Photoshop
4 5 (3.01%) Microsoft Office
5 4 (2.41%) Adobe Creative Suite
5 4 (2.41%) Adobe Illustrator
5 4 (2.41%) InDesign
6 2 (1.20%) Adobe Premiere
Business Applications
1 18 (10.84%) Shopify
2 4 (2.41%) Magento
3 2 (1.20%) Dynamics CRM
Cloud Services
1 76 (45.78%) Google Ads
1 76 (45.78%) Google Analytics
2 22 (13.25%) Facebook Ads
3 16 (9.64%) Google Sheets
4 15 (9.04%) Google Tag Manager
5 9 (5.42%) SaaS
6 8 (4.82%) Google Data Studio
7 7 (4.22%) Google Docs
8 5 (3.01%) Microsoft Advertising
8 5 (3.01%) Power Platform
9 4 (2.41%) Canva
9 4 (2.41%) Figma
9 4 (2.41%) MailChimp
9 4 (2.41%) Miro
9 4 (2.41%) Slack
10 3 (1.81%) Amazon Ads
10 3 (1.81%) Azure
11 2 (1.20%) Adobe Creative Cloud
11 2 (1.20%) BigCommerce
11 2 (1.20%) Dynamics 365
Communications & Networking
1 5 (3.01%) SMS
2 2 (1.20%) Intranet
3 1 (0.60%) Wireless
Database & Business Intelligence
1 6 (3.61%) Looker
2 5 (3.01%) Power BI
3 4 (2.41%) Data Mining
4 2 (1.20%) Tableau
Development Applications
1 2 (1.20%) JIRA
General
1 148 (89.16%) Marketing
2 77 (46.39%) Analytical Skills
3 65 (39.16%) Advertising
4 60 (36.14%) Social Skills
5 39 (23.49%) Retail
6 20 (12.05%) Organisational Skills
7 19 (11.45%) Finance
8 17 (10.24%) Inclusion and Diversity
9 11 (6.63%) Automotive
10 10 (6.02%) Brand Awareness
11 7 (4.22%) Presentation Skills
12 6 (3.61%) Publishing
13 4 (2.41%) Public Sector
14 3 (1.81%) Dutch Language
14 3 (1.81%) French Language
14 3 (1.81%) Games
14 3 (1.81%) Pharmaceutical
15 2 (1.20%) Billing
15 2 (1.20%) Legal
15 2 (1.20%) Manufacturing
Job Titles
1 25 (15.06%) PPC Executive
2 20 (12.05%) SEO Specialist
3 18 (10.84%) PPC Specialist
4 14 (8.43%) Marketing Manager
5 11 (6.63%) SEO Executive
6 10 (6.02%) E-Commerce Manager
7 9 (5.42%) Analyst
7 9 (5.42%) Digital Executive
8 8 (4.82%) Account Manager
8 8 (4.82%) Marketing Executive
9 7 (4.22%) PPC Analyst
10 6 (3.61%) IT Manager
10 6 (3.61%) PPC Manager
10 6 (3.61%) Senior
10 6 (3.61%) SEO Manager
11 5 (3.01%) E-Commerce Executive
12 4 (2.41%) Content Strategist
12 4 (2.41%) Paid Search Manager
12 4 (2.41%) Paid Search Specialist
12 4 (2.41%) Search Manager
Libraries, Frameworks & Software Standards
1 9 (5.42%) CSS
1 9 (5.42%) HTML
Miscellaneous
1 58 (34.94%) Social Media
2 14 (8.43%) Analytical Mindset
3 11 (6.63%) Self-Motivation
4 8 (4.82%) BBC
4 8 (4.82%) Blog
5 5 (3.01%) Digital Media
6 4 (2.41%) Product Ownership
7 3 (1.81%) FMCG
7 3 (1.81%) Marketing Technology
7 3 (1.81%) Onboarding
8 2 (1.20%) Algorithms
8 2 (1.20%) Driving Licence
8 2 (1.20%) Graphic Design
8 2 (1.20%) Motion Graphics
9 1 (0.60%) Virtual Team
Processes & Methodologies
1 107 (64.46%) Analytics
2 102 (61.45%) Digital Marketing
3 97 (58.43%) SEO
4 68 (40.96%) Marketing Strategy
5 44 (26.51%) E-Commerce
6 36 (21.69%) Actionable Insight
6 36 (21.69%) Conversion Rate Optimisation
6 36 (21.69%) Paid Search
7 29 (17.47%) B2B
8 25 (15.06%) A/B Testing
8 25 (15.06%) Problem-Solving
9 22 (13.25%) Project Management
10 19 (11.45%) Campaign Management
10 19 (11.45%) Data Privacy
10 19 (11.45%) Email Marketing
10 19 (11.45%) Roadmaps
11 18 (10.84%) User Experience
12 17 (10.24%) B2C
12 17 (10.24%) Collaborative Working
12 17 (10.24%) Time Management
Programming Languages
1 2 (1.20%) SQR
Qualifications
1 10 (6.02%) Degree
2 2 (1.20%) DBS Check
2 2 (1.20%) Microsoft Certification
Quality Assurance & Compliance
1 6 (3.61%) Actionable Recommendations
2 4 (2.41%) QA
3 3 (1.81%) GDPR
3 3 (1.81%) PCI DSS
Vendors
1 130 (78.31%) Google
2 45 (27.11%) Microsoft
3 33 (19.88%) Facebook
4 25 (15.06%) TikTok
5 23 (13.86%) Pinterest
6 21 (12.65%) Ahrefs
7 18 (10.84%) Instagram
8 15 (9.04%) Screaming Frog
9 9 (5.42%) Hotjar
9 9 (5.42%) Salesforce
10 8 (4.82%) JD Edwards
10 8 (4.82%) WooCommerce
11 7 (4.22%) HubSpot
11 7 (4.22%) YouTube
12 6 (3.61%) Sitecore
13 5 (3.01%) Adobe
14 3 (1.81%) Spotify
15 2 (1.20%) Optimizely
15 2 (1.20%) Zoho