Persona Development
UK > England
The table below provides summary statistics and contractor rates for jobs advertised in England requiring Persona Development skills. It covers contract job vacancies from the 6 months leading up to 18 February 2026, with comparisons to the same periods in the previous two years.
| 6 months to 18 Feb 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 558 | 480 | 554 |
| Rank change year-on-year | -78 | +74 | +146 |
| Contract jobs citing Persona Development | 8 | 9 | 3 |
| As % of all contract jobs in England | 0.023% | 0.035% | 0.008% |
| As % of the Processes & Methodologies category | 0.026% | 0.039% | 0.009% |
| Number of daily rates quoted | 5 | 4 | 1 |
| 10th Percentile | £390 | £442 | - |
| 25th Percentile | - | £608 | £525 |
| Median daily rate (50th Percentile) | £402 | £700 | £550 |
| Median % change year-on-year | -42.57% | +27.27% | +4.76% |
| 75th Percentile | £450 | - | £575 |
| 90th Percentile | - | - | - |
| UK median daily rate | £402 | £700 | £550 |
| % change year-on-year | -42.57% | +27.27% | -15.38% |
All Process & Methodology Skills
England
Persona Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.
| Contract vacancies with a requirement for process or methodology skills | 30,243 | 23,214 | 32,931 |
| As % of all contract IT jobs advertised in England | 87.45% | 89.92% | 87.32% |
| Number of daily rates quoted | 19,352 | 14,394 | 21,863 |
| 10th Percentile | £311 | £308 | £300 |
| 25th Percentile | £413 | £413 | £413 |
| Median daily rate (50th Percentile) | £500 | £525 | £525 |
| Median % change year-on-year | -4.76% | - | -4.55% |
| 75th Percentile | £619 | £638 | £650 |
| 90th Percentile | £725 | £750 | £750 |
| UK median daily rate | £500 | £525 | £525 |
| % change year-on-year | -4.76% | - | -4.55% |
| Number of hourly rates quoted | 1,888 | 728 | 2,002 |
| 10th Percentile | £15.18 | £15.62 | £13.32 |
| 25th Percentile | £18.24 | £21.20 | £16.25 |
| Median hourly rate | £25.89 | £35.00 | £35.00 |
| Median % change year-on-year | -26.04% | - | - |
| 75th Percentile | £60.61 | £65.00 | £61.04 |
| 90th Percentile | £70.00 | £75.33 | £72.90 |
| UK median hourly rate | £25.15 | £32.50 | £35.00 |
| % change year-on-year | -22.62% | -7.14% | - |
Persona Development
Job Vacancy Trend in England
Historical trend showing the proportion of contract IT job postings citing Persona Development relative to all contract IT jobs advertised in England.
Persona Development
Daily Rate Trend in England
Contractor daily rate distribution trend for jobs in England citing Persona Development.
Persona Development
Contract Job Locations in England
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Persona Development within the England region over the 6 months to 18 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| North of England | - | 3 | £402 | - | 1 |
| North West | - | 3 | £402 | - | 1 |
| London | -42 | 2 | - | - | 2 |
| West Midlands | - | 2 | £450 | - | |
| Midlands | - | 2 | £450 | - | |
| South West | - | 1 | - | - | 1 |
| Persona Development UK |
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Persona Development
Co-Occurring Skills & Capabilities in England by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: