Persona Development
England > London
The table below provides summary statistics for contract job vacancies advertised in London requiring Persona Development skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Persona Development over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
| 6 months to 1 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 348 | - | 490 |
| Rank change year-on-year | - | - | +105 |
| Contract jobs citing Persona Development | 5 | 0 | 3 |
| As % of all contract jobs advertised in London | 0.040% | - | 0.011% |
| As % of the Processes & Methodologies category | 0.043% | - | 0.012% |
| Number of daily rates quoted | 4 | 0 | 2 |
| 10th Percentile | £371 | - | £425 |
| 25th Percentile | £430 | - | £463 |
| Median daily rate (50th Percentile) | £600 | - | £525 |
| Median % change year-on-year | - | - | -10.64% |
| 75th Percentile | £822 | - | £588 |
| 90th Percentile | £884 | - | £625 |
| England median daily rate | £600 | - | £525 |
| % change year-on-year | - | - | -10.64% |
All Process and Methodology Skills
London
Persona Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.
| Contract vacancies with a requirement for process or methodology skills | 11,564 | 15,790 | 24,631 |
| As % of all contract IT jobs advertised in London | 92.16% | 88.55% | 91.11% |
| Number of daily rates quoted | 7,847 | 11,316 | 17,711 |
| 10th Percentile | £350 | £338 | £375 |
| 25th Percentile | £440 | £450 | £475 |
| Median daily rate (50th Percentile) | £550 | £550 | £590 |
| Median % change year-on-year | - | -6.78% | +2.61% |
| 75th Percentile | £688 | £675 | £700 |
| 90th Percentile | £813 | £800 | £800 |
| England median daily rate | £525 | £525 | £550 |
| % change year-on-year | - | -4.55% | +2.33% |
| Number of hourly rates quoted | 166 | 324 | 278 |
| 10th Percentile | £16.17 | £16.00 | £18.59 |
| 25th Percentile | £22.68 | £20.00 | £22.53 |
| Median hourly rate | £31.67 | £29.50 | £38.13 |
| Median % change year-on-year | +7.36% | -22.62% | +5.90% |
| 75th Percentile | £50.75 | £47.56 | £62.64 |
| 90th Percentile | £63.75 | £65.93 | £76.78 |
| England median hourly rate | £29.07 | £36.00 | £37.50 |
| % change year-on-year | -19.25% | -4.00% | +53.06% |
Persona Development
Job Vacancy Trend in London
Job postings citing Persona Development as a proportion of all IT jobs advertised in London.
Persona Development
Contractor Daily Rate Trend in London
3-month moving average daily rate quoted in jobs citing Persona Development in London.
Persona Development
Daily Rate Histogram in London
Daily rate distribution for jobs citing Persona Development in London over the 6 months to 1 May 2025.
Persona Development
Co-occurring Skills and Capabilities in London by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: