SEO Consultant Contract Job Trends in London

Search Engine Optimisation Consultant (SEO Consultant)
England > London

The median Search Engine Optimisation Consultant (SEO Consultant) daily rate in London is £500, according to job vacancies posted in the 6 months leading up to 15 September 2025.

The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
15 Sep 2025
Same period 2024 Same period 2023
Rank 359 379 460
Rank change year-on-year +20 +81 +138
Contract jobs requiring an SEO Consultant 2 1 1
As % of all contract jobs advertised in London 0.015% 0.006% 0.004%
As % of the Job Titles category 0.016% 0.007% 0.005%
Number of daily rates quoted 1 1 1
10th Percentile - - -
25th Percentile £475 £625 -
Median daily rate (50th Percentile) £500 £650 £300
Median % change year-on-year -23.08% +116.67% +50.00%
75th Percentile £525 £675 -
90th Percentile - - -
England median daily rate £475 £650 £300
% change year-on-year -26.92% +116.67% -7.69%

All Contract IT Job Vacancies
London

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in London with a recognized job title 12,265 15,131 21,023
% of contract IT jobs with a recognized job title 92.63% 94.07% 94.42%
Number of daily rates quoted 8,212 10,167 15,334
10th Percentile £325 £342 £350
25th Percentile £425 £450 £463
Median daily rate (50th Percentile) £540 £550 £575
Median % change year-on-year -1.82% -4.35% -
75th Percentile £671 £675 £694
90th Percentile £775 £800 £800
England median daily rate £505 £525 £550
% change year-on-year -3.81% -4.55% -
Number of hourly rates quoted 207 181 235
10th Percentile £17.00 £17.50 £18.07
25th Percentile £23.00 £23.80 £22.50
Median hourly rate £30.50 £35.00 £37.50
Median % change year-on-year -12.86% -6.67% +15.03%
75th Percentile £50.25 £56.00 £63.88
90th Percentile £66.34 £71.88 £77.50
England median hourly rate £25.15 £47.50 £45.00
% change year-on-year -47.05% +5.56% +73.08%

SEO Consultant
Job Vacancy Trend in London

Job postings that featured SEO Consultant in the job title as a proportion of all IT jobs advertised in London.

Job vacancy trend for SEO Consultant in London

SEO Consultant
Daily Rate Trend in London

Contractor daily rate distribution trend for SEO Consultant job vacancies in London.

Contractor daily rate distribution trend for SEO Consultant job vacancies in London

SEO Consultant
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO Consultant within the London region over the 6 months to 15 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London - 1 £500 - 1
SEO Consultant
England

SEO Consultant Skill Set
Top 30 Co-occurring Skills and Capabilities in London

For the 6 months to 15 September 2025, SEO Consultant contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region featuring SEO Consultant in the job title.

1 2 (100.00%) SEO
1 2 (100.00%) Google
1 2 (100.00%) Analytics
1 2 (100.00%) Problem-Solving
2 1 (50.00%) Google Data Studio
2 1 (50.00%) Social Skills
2 1 (50.00%) Ahrefs
2 1 (50.00%) BigCommerce
2 1 (50.00%) Customer Retention
2 1 (50.00%) Campaign Analysis
2 1 (50.00%) User Experience
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Performance Metrics
2 1 (50.00%) BigQuery
2 1 (50.00%) GCP
2 1 (50.00%) Google Tag Manager
2 1 (50.00%) Looker
2 1 (50.00%) A/B Testing
2 1 (50.00%) Conversion Rate Optimisation
2 1 (50.00%) WooCommerce
2 1 (50.00%) Screaming Frog
2 1 (50.00%) Marketing
2 1 (50.00%) JIRA
2 1 (50.00%) Google Analytics
2 1 (50.00%) Magento
2 1 (50.00%) Visualisation
2 1 (50.00%) Data Visualisation
2 1 (50.00%) Adobe Analytics
2 1 (50.00%) Link Building
2 1 (50.00%) Adobe Experience Manager

SEO Consultant Skill Set
Co-occurring Skills and Capabilities in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) Adobe Experience Manager
1 1 (50.00%) SharePoint
Business Applications
1 1 (50.00%) Magento
1 1 (50.00%) Shopify
Cloud Services
1 1 (50.00%) Adobe Analytics
1 1 (50.00%) BigCommerce
1 1 (50.00%) GCP
1 1 (50.00%) Google Analytics
1 1 (50.00%) Google Data Studio
1 1 (50.00%) Google Tag Manager
Database & Business Intelligence
1 1 (50.00%) BigQuery
1 1 (50.00%) Looker
Development Applications
1 1 (50.00%) JIRA
General
1 1 (50.00%) Analytical Skills
1 1 (50.00%) Marketing
1 1 (50.00%) Social Skills
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Problem-Solving
1 2 (100.00%) SEO
2 1 (50.00%) A/B Testing
2 1 (50.00%) Benchmarking
2 1 (50.00%) Campaign Analysis
2 1 (50.00%) Conversion Rate Optimisation
2 1 (50.00%) Customer Retention
2 1 (50.00%) Data Visualisation
2 1 (50.00%) Document Management
2 1 (50.00%) E-Commerce
2 1 (50.00%) Link Building
2 1 (50.00%) Migration
2 1 (50.00%) Performance Metrics
2 1 (50.00%) User Experience
2 1 (50.00%) Visualisation
2 1 (50.00%) Web Analytics
2 1 (50.00%) Workflow
2 1 (50.00%) Workflow Management
Programming Languages
1 1 (50.00%) SQL
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Adobe
2 1 (50.00%) Ahrefs
2 1 (50.00%) Screaming Frog
2 1 (50.00%) WooCommerce