Period
to 15 December 2018

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Tag Manager over the 6 months to 15 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Tag Manager
England > London
6 months to
15 Dec 2018
Same period 2017 Same period 2016
Rank 589 607 619
Rank change year-on-year +18 +12 -1
Contract jobs citing Google Tag Manager 46 20 14
As % of all contract IT jobs advertised in London 0.099% 0.042% 0.031%
As % of the Cloud Services category 0.37% 0.22% 0.22%
Number of daily rates quoted 37 15 13
London median daily rate £425 £365 £350
Median daily rate % change year-on-year +16.44% +4.29% -
10th Percentile £302 £214 £270
90th Percentile £477 £445 £424
England median daily rate £425 £425 £350
% change year-on-year - +21.43% -3.45%
Number of hourly rates quoted 0 0 1
London median hourly rate - - £100.00
England median hourly rate - £29.00 £36.00
% change year-on-year - -19.44% -

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 12,459 9,100 6,491
As % of all contract IT jobs advertised in London 26.80% 19.16% 14.57%
Number of daily rates quoted 9,218 6,814 4,759
London median daily rate £525 £500 £475
Median daily rate % change year-on-year +5.00% +5.26% +5.56%
10th Percentile £343 £313 £313
90th Percentile £675 £638 £625
England median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% +5.88%
Number of hourly rates quoted 74 86 49
London median hourly rate £18.88 £22.00 £25.00
Median hourly rate % change year-on-year -14.18% -12.00% +17.26%
10th Percentile £12.50 £11.63 £13.43
90th Percentile £85.38 £75.00 £98.00
England median hourly rate £17.50 £20.00 £19.00
% change year-on-year -12.50% +5.26% -12.20%

Google Tag Manager
Job Vacancy Trend in London

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised in London.

Job vacancy trend for Google Tag Manager in London

Google Tag Manager
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Tag Manager in London.

Contractor daily rate trend for Google Tag Manager in London

Google Tag Manager
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Google Tag Manager in London over the 6 months to 15 December 2018.

Contractor daily rate histogram for Google Tag Manager in London

Google Tag Manager
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the London region over the 6 months to 15 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -13 14 £425 +60.38% 1
North London - 1 £375 -
Google Tag Manager
England

For the 6 months to 15 December 2018, IT contractor jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Google Tag Manager.

1 46 (100.00%) Google
2 42 (91.30%) Analytics
3 32 (69.57%) JavaScript
4 26 (56.52%) Google Analytics
5 23 (50.00%) E-Commerce
6 20 (43.48%) Web Analytics
7 17 (36.96%) Tag Management
8 16 (34.78%) Marketing
9 12 (26.09%) SQL
10 10 (21.74%) HTML
10 10 (21.74%) CRM
10 10 (21.74%) Adobe
10 10 (21.74%) Tealium
10 10 (21.74%) Data Strategy
11 9 (19.57%) Agile Software Development
11 9 (19.57%) Digital Marketing
12 8 (17.39%) Microservices
13 7 (15.22%) BigQuery
13 7 (15.22%) Google Cloud Platform
14 6 (13.04%) Git (software)
14 6 (13.04%) Visualisation
14 6 (13.04%) Analytical Skills
14 6 (13.04%) Tableau
14 6 (13.04%) Digital Analytics
15 5 (10.87%) React
15 5 (10.87%) Responsive Web Design
15 5 (10.87%) Sass
15 5 (10.87%) Node.js
15 5 (10.87%) jQuery
15 5 (10.87%) Scrum

Google Tag Manager
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.52%) CMS
2 2 (4.35%) Adobe Experience Manager
2 2 (4.35%) Sitecore CMS
3 1 (2.17%) Marvel
Applications
1 3 (6.52%) Spreadsheet
2 2 (4.35%) Microsoft Excel
2 2 (4.35%) Microsoft PowerPoint
3 1 (2.17%) Microsoft Office
Business Applications
1 2 (4.35%) SDL Web 8
2 1 (2.17%) Shopify
Cloud Services
1 26 (56.52%) Google Analytics
2 7 (15.22%) Google Cloud Platform
3 4 (8.70%) Adobe Analytics
4 3 (6.52%) Amazon AWS
4 3 (6.52%) Apple Pay
5 2 (4.35%) AdWords
5 2 (4.35%) Heroku
5 2 (4.35%) PaaS
6 1 (2.17%) Datadog
6 1 (2.17%) GitHub
6 1 (2.17%) Trello
6 1 (2.17%) Zapier
Communications & Networking
1 1 (2.17%) Intranet
Database & Business Intelligence
1 7 (15.22%) BigQuery
2 3 (6.52%) Data Warehouse
3 1 (2.17%) MongoDB
Development Applications
1 6 (13.04%) Git (software)
2 4 (8.70%) gulp
2 4 (8.70%) Jasmine
2 4 (8.70%) webpack
3 3 (6.52%) Bower
3 3 (6.52%) Jenkins
3 3 (6.52%) Yeoman
4 2 (4.35%) git-flow
4 2 (4.35%) JIRA
4 2 (4.35%) SoapUI
5 1 (2.17%) Babel
5 1 (2.17%) Bitbucket
5 1 (2.17%) Grunt
5 1 (2.17%) Mocha
General
1 16 (34.78%) Marketing
2 3 (6.52%) Finance
3 2 (4.35%) Automotive
3 2 (4.35%) French Language
4 1 (2.17%) Dutch Language
4 1 (2.17%) German Language
Job Titles
1 14 (30.43%) Analyst
2 12 (26.09%) Developer
3 8 (17.39%) Consultant
3 8 (17.39%) JavaScript Developer
4 7 (15.22%) Analytics Consultant
4 7 (15.22%) E-Commerce Consultant
4 7 (15.22%) Implementation Consultant
5 5 (10.87%) Analytics Manager
5 5 (10.87%) Business Analyst
5 5 (10.87%) Web Manager
6 4 (8.70%) Analytics Developer
6 4 (8.70%) Data Analyst
6 4 (8.70%) Technical Analyst
6 4 (8.70%) Technical Business Analyst
6 4 (8.70%) Web Analyst
6 4 (8.70%) Web Analytics Manager
7 3 (6.52%) Customer Analyst
7 3 (6.52%) Digital Analyst
7 3 (6.52%) E-Commerce Manager
7 3 (6.52%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 10 (21.74%) HTML
2 5 (10.87%) CSS
2 5 (10.87%) jQuery
2 5 (10.87%) Node.js
2 5 (10.87%) React
2 5 (10.87%) Sass
3 4 (8.70%) HTML5
4 3 (6.52%) CSS3
4 3 (6.52%) Handlebars
4 3 (6.52%) Web Services
5 2 (4.35%) RESTful
5 2 (4.35%) SOAP
6 1 (2.17%) .NET
6 1 (2.17%) AngularJS
6 1 (2.17%) Express
6 1 (2.17%) React Native
6 1 (2.17%) REST
6 1 (2.17%) Vue.js
Miscellaneous
1 6 (13.04%) Analytical Skills
2 4 (8.70%) User Experience
3 3 (6.52%) Greenfield Project
4 1 (2.17%) Mobile App
Processes & Methodologies
1 42 (91.30%) Analytics
2 23 (50.00%) E-Commerce
3 20 (43.48%) Web Analytics
4 17 (36.96%) Tag Management
5 10 (21.74%) CRM
5 10 (21.74%) Data Strategy
6 9 (19.57%) Agile Software Development
6 9 (19.57%) Digital Marketing
7 8 (17.39%) Microservices
8 6 (13.04%) Digital Analytics
8 6 (13.04%) Visualisation
9 5 (10.87%) Pay per click
9 5 (10.87%) Responsive Web Design
9 5 (10.87%) Scrum
9 5 (10.87%) SEO
10 4 (8.70%) Actionable Insight
10 4 (8.70%) Continuous Improvement
10 4 (8.70%) Project Management
10 4 (8.70%) Web Development
10 4 (8.70%) Workflow
Programming Languages
1 32 (69.57%) JavaScript
2 12 (26.09%) SQL
3 1 (2.17%) ES6
3 1 (2.17%) Java
3 1 (2.17%) PHP
3 1 (2.17%) SOQL
Qualifications
1 3 (6.52%) Security Cleared
2 2 (4.35%) SC Cleared
3 1 (2.17%) CBAP
Quality Assurance & Compliance
1 3 (6.52%) QA
System Software
1 3 (6.52%) Docker
Vendors
1 46 (100.00%) Google
2 10 (21.74%) Adobe
2 10 (21.74%) Tealium
3 6 (13.04%) Tableau
4 3 (6.52%) Apple
4 3 (6.52%) Ensighten
4 3 (6.52%) Salesforce.com
5 2 (4.35%) Sitecore
6 1 (2.17%) Brightcove
6 1 (2.17%) DoubleClick
6 1 (2.17%) Dynatrace
6 1 (2.17%) Facebook
6 1 (2.17%) Microsoft
6 1 (2.17%) New Relic
6 1 (2.17%) Rollbar
6 1 (2.17%) Twitter