Period
to 22 October 2018

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Tag Manager over the 6 months to 22 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Tag Manager
England > London
6 months to
22 Oct 2018
Same period 2017 Same period 2016
Rank 572 592 617
Rank change year-on-year +20 +25 -9
Contract jobs citing Google Tag Manager 50 26 11
As % of all contract IT jobs advertised in London 0.11% 0.058% 0.025%
As % of the Cloud Services category 0.43% 0.33% 0.18%
Number of daily rates quoted 40 22 9
London median daily rate £425 £350 £325
Median daily rate % change year-on-year +21.43% +7.69% -7.14%
10th Percentile £313 £192 £243
90th Percentile £475 £436 £430
England median daily rate £425 £350 £338
% change year-on-year +21.43% +3.70% -5.26%
Number of hourly rates quoted 0 0 1
London median hourly rate - - £100.00
England median hourly rate - £29.00 £36.00
% change year-on-year - -19.44% -

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 11,750 7,978 6,110
As % of all contract IT jobs advertised in London 25.44% 17.70% 13.79%
Number of daily rates quoted 8,667 5,923 4,477
London median daily rate £520 £500 £475
Median daily rate % change year-on-year +4.00% +5.26% +11.76%
10th Percentile £325 £313 £300
90th Percentile £675 £638 £625
England median daily rate £488 £475 £450
% change year-on-year +2.74% +5.44% +5.88%
Number of hourly rates quoted 73 72 50
London median hourly rate £20.00 £21.00 £21.52
Median hourly rate % change year-on-year -4.76% -2.39% -0.58%
10th Percentile £12.60 £12.00 £14.45
90th Percentile £85.50 £165.00 £97.75
England median hourly rate £17.50 £20.00 £18.00
% change year-on-year -12.50% +11.11% -19.10%

Google Tag Manager
Job Vacancy Trend in London

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised in London.

Job vacancy trend for Google Tag Manager in London

Google Tag Manager
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Tag Manager in London.

Contractor daily rate trend for Google Tag Manager in London

Google Tag Manager
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Google Tag Manager in London over the 6 months to 22 October 2018.

Contractor daily rate histogram for Google Tag Manager in London

Google Tag Manager
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the London region over the 6 months to 22 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -9 17 £425 +36.00% 4
West London -5 1 £440 +7.32% 2
East London - 1 £450 - 2
North London - 1 £425 -
Google Tag Manager
England

For the 6 months to 22 October 2018, IT contractor jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Google Tag Manager.

1 50 (100.00%) Google
2 47 (94.00%) Analytics
3 40 (80.00%) Google Analytics
4 32 (64.00%) Web Analytics
4 32 (64.00%) JavaScript
5 25 (50.00%) E-Commerce
6 23 (46.00%) Marketing
7 20 (40.00%) Tealium
8 16 (32.00%) Tag Management
9 13 (26.00%) Data Strategy
9 13 (26.00%) CRM
9 13 (26.00%) jQuery
10 12 (24.00%) SEO
10 12 (24.00%) HTML
11 11 (22.00%) QA
12 9 (18.00%) Pay per click
12 9 (18.00%) SQL
12 9 (18.00%) Digital Marketing
13 8 (16.00%) Microservices
13 8 (16.00%) Agile Software Development
14 6 (12.00%) Front End Development
14 6 (12.00%) Digital Analytics
14 6 (12.00%) Web Development
14 6 (12.00%) Finance
14 6 (12.00%) CSS
14 6 (12.00%) Adobe
15 5 (10.00%) Scrum
15 5 (10.00%) A/B Testing
16 4 (8.00%) Greenfield Project
16 4 (8.00%) Ensighten

Google Tag Manager
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.00%) CMS
2 1 (2.00%) SAS
Applications
1 2 (4.00%) Microsoft Excel
2 1 (2.00%) Microsoft PowerPoint
2 1 (2.00%) SPSS
Cloud Services
1 40 (80.00%) Google Analytics
2 3 (6.00%) Adobe Analytics
2 3 (6.00%) Amazon AWS
2 3 (6.00%) Apple Pay
2 3 (6.00%) Google Cloud Platform
3 2 (4.00%) AdWords
4 1 (2.00%) Datadog
Communications & Networking
1 1 (2.00%) Intranet
Database & Business Intelligence
1 3 (6.00%) BigQuery
2 2 (4.00%) Power BI
3 1 (2.00%) Big Data
Development Applications
1 4 (8.00%) JIRA
2 3 (6.00%) Bower
2 3 (6.00%) Git (software)
2 3 (6.00%) gulp
2 3 (6.00%) Jasmine
2 3 (6.00%) Jenkins
2 3 (6.00%) webpack
2 3 (6.00%) Yeoman
3 2 (4.00%) SoapUI
General
1 23 (46.00%) Marketing
2 6 (12.00%) Finance
3 3 (6.00%) Law
3 3 (6.00%) Legal
4 1 (2.00%) Billing
4 1 (2.00%) French Language
4 1 (2.00%) Publishing
Job Titles
1 19 (38.00%) Analyst
2 13 (26.00%) Web Manager
3 10 (20.00%) Analytics Manager
3 10 (20.00%) Web Analyst
4 9 (18.00%) Technical Analyst
5 8 (16.00%) Consultant
5 8 (16.00%) Web Analytics Manager
6 7 (14.00%) Analytics Consultant
6 7 (14.00%) Developer
6 7 (14.00%) E-Commerce Consultant
6 7 (14.00%) Google Analytics Manager
6 7 (14.00%) Implementation Consultant
7 6 (12.00%) E-Commerce Manager
7 6 (12.00%) Front End Developer (Client-Side Developer)
8 5 (10.00%) Business Analyst
9 4 (8.00%) Technical Business Analyst
10 3 (6.00%) Technical Manager
10 3 (6.00%) Website Developer
11 2 (4.00%) Data Analyst
11 2 (4.00%) Implementation Manager
Libraries, Frameworks & Software Standards
1 13 (26.00%) jQuery
2 12 (24.00%) HTML
3 6 (12.00%) CSS
4 4 (8.00%) React
5 3 (6.00%) CSS3
5 3 (6.00%) Handlebars
5 3 (6.00%) HTML5
5 3 (6.00%) Node.js
5 3 (6.00%) Sass
5 3 (6.00%) Web Services
6 2 (4.00%) RESTful
6 2 (4.00%) SOAP
7 1 (2.00%) AngularJS
7 1 (2.00%) Express
Miscellaneous
1 4 (8.00%) Analytical Skills
1 4 (8.00%) Greenfield Project
2 3 (6.00%) Computer Science
2 3 (6.00%) User Experience
3 2 (4.00%) Social Media
4 1 (2.00%) Credit Risk
4 1 (2.00%) Mobile App
Processes & Methodologies
1 47 (94.00%) Analytics
2 32 (64.00%) Web Analytics
3 25 (50.00%) E-Commerce
4 16 (32.00%) Tag Management
5 13 (26.00%) CRM
5 13 (26.00%) Data Strategy
6 12 (24.00%) SEO
7 9 (18.00%) Digital Marketing
7 9 (18.00%) Pay per click
8 8 (16.00%) Agile Software Development
8 8 (16.00%) Microservices
9 6 (12.00%) Digital Analytics
9 6 (12.00%) Front End Development
9 6 (12.00%) Web Development
10 5 (10.00%) A/B Testing
10 5 (10.00%) Scrum
11 4 (8.00%) Content Management
12 3 (6.00%) Migration
12 3 (6.00%) TDD
12 3 (6.00%) Web Design
Programming Languages
1 32 (64.00%) JavaScript
2 9 (18.00%) SQL
3 2 (4.00%) Java
4 1 (2.00%) SOQL
4 1 (2.00%) VBA
Qualifications
1 1 (2.00%) CBAP
1 1 (2.00%) Degree
Quality Assurance & Compliance
1 11 (22.00%) QA
2 2 (4.00%) Data Quality
System Software
1 3 (6.00%) Docker
Vendors
1 50 (100.00%) Google
2 20 (40.00%) Tealium
3 6 (12.00%) Adobe
4 4 (8.00%) Ensighten
5 3 (6.00%) Apple
5 3 (6.00%) DoubleClick
5 3 (6.00%) Maxymiser
5 3 (6.00%) Optimizely
5 3 (6.00%) Qubit
6 2 (4.00%) Alteryx
6 2 (4.00%) Facebook
6 2 (4.00%) Tableau
6 2 (4.00%) Twitter
7 1 (2.00%) Brandwatch
7 1 (2.00%) Brightcove
7 1 (2.00%) Hitwise
7 1 (2.00%) Microsoft
7 1 (2.00%) Omniture
7 1 (2.00%) Rollbar
7 1 (2.00%) Salesforce.com