Period
to 13 November 2019

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Tag Manager over the 6 months to 13 November 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Tag Manager
England > London
6 months to
13 Nov 2019
Same period 2018 Same period 2017
Rank 528 595 622
Rank change year-on-year +67 +27 +3
Contract jobs citing Google Tag Manager 19 45 24
As % of all contract IT jobs advertised in London 0.052% 0.097% 0.052%
As % of the Cloud Services category 0.16% 0.36% 0.27%
Number of daily rates quoted 18 39 20
London median daily rate £438 £425 £358
Median daily rate % change year-on-year +2.94% +18.88% +2.14%
10th Percentile £287 £313 £250
90th Percentile £551 £476 £439
England median daily rate £394 £425 £365
% change year-on-year -7.41% +16.44% +8.15%
Number of hourly rates quoted 0 0 0
London median hourly rate - - -
England median hourly rate £19.00 - £29.00

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 12,008 12,498 8,865
As % of all contract IT jobs advertised in London 33.09% 27.04% 19.03%
Number of daily rates quoted 8,630 9,256 6,648
London median daily rate £525 £513 £500
Median daily rate % change year-on-year +2.44% +2.50% +5.26%
10th Percentile £325 £325 £310
90th Percentile £688 £675 £638
England median daily rate £500 £480 £470
% change year-on-year +4.17% +2.13% +4.44%
Number of hourly rates quoted 111 79 84
London median hourly rate £22.00 £19.00 £21.50
Median hourly rate % change year-on-year +15.79% -11.63% -11.34%
10th Percentile £17.50 £12.50 £12.00
90th Percentile £78.75 £65.85 £147.75
England median hourly rate £22.00 £17.50 £20.00
% change year-on-year +25.71% -12.50% +5.26%

Google Tag Manager
Job Vacancy Trend in London

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised in London.

Job vacancy trend for Google Tag Manager in London

Google Tag Manager
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Tag Manager in London.

Contractor daily rate trend for Google Tag Manager in London

Google Tag Manager
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Google Tag Manager in London over the 6 months to 13 November 2019.

Contractor daily rate histogram for Google Tag Manager in London

Google Tag Manager
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the London region over the 6 months to 13 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +27 4 £383 -10.00%
Google Tag Manager
England

For the 6 months to 13 November 2019, IT contractor jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Google Tag Manager.

1 19 (100.00%) Google
2 13 (68.42%) JavaScript
3 11 (57.89%) HTML
3 11 (57.89%) Google Analytics
3 11 (57.89%) Analytics
4 7 (36.84%) CSS
4 7 (36.84%) E-Commerce
4 7 (36.84%) jQuery
5 5 (26.32%) User Experience
5 5 (26.32%) Front End Development
6 4 (21.05%) Digital Analytics
6 4 (21.05%) Public Sector
6 4 (21.05%) Agile Software Development
6 4 (21.05%) Retail
6 4 (21.05%) JIRA
6 4 (21.05%) Adobe
7 3 (15.79%) Business Intelligence
7 3 (15.79%) DOM
7 3 (15.79%) SAP
7 3 (15.79%) QA
7 3 (15.79%) Marketing
7 3 (15.79%) Digital Marketing
7 3 (15.79%) Tealium
7 3 (15.79%) Snowplow
7 3 (15.79%) Qubit
7 3 (15.79%) A/B Testing
7 3 (15.79%) Twitter Bootstrap
8 2 (10.53%) Analytical Skills
8 2 (10.53%) Git (software)
8 2 (10.53%) RESTful

Google Tag Manager
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.53%) Confluence
1 2 (10.53%) WordPress
2 1 (5.26%) CMS
Applications
1 1 (5.26%) Microsoft Excel
1 1 (5.26%) Sketch
1 1 (5.26%) Zeplin
Business Applications
1 1 (5.26%) Magento
1 1 (5.26%) SAP Hybris
Cloud Services
1 11 (57.89%) Google Analytics
2 1 (5.26%) Adobe Analytics
2 1 (5.26%) Firebase
2 1 (5.26%) GCP
2 1 (5.26%) Power Platform
Communications & Networking
1 1 (5.26%) HTTP
Database & Business Intelligence
1 1 (5.26%) BigQuery
1 1 (5.26%) MySQL
1 1 (5.26%) Power BI
Development Applications
1 4 (21.05%) JIRA
2 2 (10.53%) Git (software)
3 1 (5.26%) SoapUI
General
1 4 (21.05%) Public Sector
1 4 (21.05%) Retail
2 3 (15.79%) Marketing
3 2 (10.53%) Banking
3 2 (10.53%) Electronics
3 2 (10.53%) Finance
3 2 (10.53%) Manufacturing
3 2 (10.53%) Telecoms
4 1 (5.26%) Back Office
Job Titles
1 8 (42.11%) Analyst
2 5 (26.32%) Developer
3 3 (15.79%) Front End Developer (Client-Side Developer)
3 3 (15.79%) Google Analytics Analyst
3 3 (15.79%) Implementation Analyst
4 2 (10.53%) Business Analyst
4 2 (10.53%) Consultant
4 2 (10.53%) Data Analytics Analyst
4 2 (10.53%) Data Consultant
4 2 (10.53%) Data Engineer
4 2 (10.53%) Full Stack Developer
4 2 (10.53%) Performance Analyst
4 2 (10.53%) PHP Developer
4 2 (10.53%) Technical Business Analyst
4 2 (10.53%) WordPress Developer
5 1 (5.26%) Data Analyst
5 1 (5.26%) Implementation Manager
5 1 (5.26%) Product Manager
5 1 (5.26%) Senior Manager
5 1 (5.26%) Technical Analyst
Libraries, Frameworks & Software Standards
1 11 (57.89%) HTML
2 7 (36.84%) CSS
2 7 (36.84%) jQuery
3 3 (15.79%) DOM
3 3 (15.79%) Twitter Bootstrap
4 2 (10.53%) AngularJS
4 2 (10.53%) Regular Expression
4 2 (10.53%) RESTful
4 2 (10.53%) Sass
5 1 (5.26%) Ajax
5 1 (5.26%) CSS3
5 1 (5.26%) Handlebars
5 1 (5.26%) HTML5
5 1 (5.26%) JSON
5 1 (5.26%) Laravel
5 1 (5.26%) Node.js
5 1 (5.26%) SOAP
5 1 (5.26%) Symfony
Miscellaneous
1 5 (26.32%) User Experience
2 2 (10.53%) Analytical Skills
3 1 (5.26%) Mobile App
Operating Systems
1 1 (5.26%) Linux
Processes & Methodologies
1 11 (57.89%) Analytics
2 7 (36.84%) E-Commerce
3 5 (26.32%) Front End Development
4 4 (21.05%) Agile Software Development
4 4 (21.05%) Digital Analytics
5 3 (15.79%) A/B Testing
5 3 (15.79%) Business Intelligence
5 3 (15.79%) Digital Marketing
6 2 (10.53%) Continuous Improvement
6 2 (10.53%) CRM
6 2 (10.53%) Data Analytics
6 2 (10.53%) Epics
6 2 (10.53%) IT Strategy
6 2 (10.53%) Kalman Filter
6 2 (10.53%) Programme Management
6 2 (10.53%) Scrum
6 2 (10.53%) SEO
6 2 (10.53%) User-Centered Design (UCD)
6 2 (10.53%) Visualisation
6 2 (10.53%) Web Analytics
Programming Languages
1 13 (68.42%) JavaScript
2 2 (10.53%) PHP
3 1 (5.26%) SQL
Quality Assurance & Compliance
1 3 (15.79%) QA
2 1 (5.26%) GDPR
Vendors
1 19 (100.00%) Google
2 4 (21.05%) Adobe
3 3 (15.79%) Qubit
3 3 (15.79%) SAP
3 3 (15.79%) Snowplow
3 3 (15.79%) Tealium
4 1 (5.26%) ATG
4 1 (5.26%) Demandware
4 1 (5.26%) DoubleClick
4 1 (5.26%) Facebook
4 1 (5.26%) hybris
4 1 (5.26%) IBM
4 1 (5.26%) Intershop
4 1 (5.26%) Microsoft
4 1 (5.26%) Tableau
4 1 (5.26%) Twitter