Period
to 25 June 2019

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Tag Manager over the 6 months to 25 June 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Tag Manager
England > London
6 months to
25 Jun 2019
Same period 2018 Same period 2017
Rank 567 594 576
Rank change year-on-year +27 -18 +30
Contract jobs citing Google Tag Manager 27 43 12
As % of all contract IT jobs advertised in London 0.067% 0.095% 0.030%
As % of the Cloud Services category 0.21% 0.39% 0.18%
Number of daily rates quoted 17 32 11
London median daily rate £475 £413 £350
Median daily rate % change year-on-year +15.15% +17.86% +32.08%
10th Percentile £264 £313 £300
90th Percentile £575 £475 £438
England median daily rate £425 £425 £350
% change year-on-year - +21.43% +29.63%
Number of hourly rates quoted 0 0 0
London median hourly rate - - -
England median hourly rate £78.57 - £29.00

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 12,662 11,126 6,693
As % of all contract IT jobs advertised in London 31.42% 24.63% 16.70%
Number of daily rates quoted 9,135 8,145 4,887
London median daily rate £525 £500 £500
Median daily rate % change year-on-year +5.00% - +5.26%
10th Percentile £350 £325 £313
90th Percentile £675 £663 £638
England median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% -
Number of hourly rates quoted 94 89 56
London median hourly rate £25.25 £25.00 £21.16
Median hourly rate % change year-on-year +1.00% +18.18% -15.38%
10th Percentile £15.05 £14.11 £12.06
90th Percentile £69.63 £91.15 £117.50
England median hourly rate £24.25 £20.00 £19.00
% change year-on-year +21.25% +5.26% -3.11%

Google Tag Manager
Job Vacancy Trend in London

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised in London.

Job vacancy trend for Google Tag Manager in London

Google Tag Manager
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Tag Manager in London.

Contractor daily rate trend for Google Tag Manager in London

Google Tag Manager
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Google Tag Manager in London over the 6 months to 25 June 2019.

Contractor daily rate histogram for Google Tag Manager in London

Google Tag Manager
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the London region over the 6 months to 25 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +27 8 £500 +53.85%
North London -7 1 £475 +11.76%
Google Tag Manager
England

For the 6 months to 25 June 2019, IT contractor jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Google Tag Manager.

1 27 (100.00%) Google
2 23 (85.19%) Analytics
3 20 (74.07%) Google Analytics
4 15 (55.56%) JavaScript
5 13 (48.15%) E-Commerce
6 10 (37.04%) HTML
6 10 (37.04%) Web Analytics
7 9 (33.33%) QA
7 9 (33.33%) jQuery
8 8 (29.63%) Marketing
8 8 (29.63%) Adobe
9 7 (25.93%) SQL
9 7 (25.93%) Adobe Analytics
9 7 (25.93%) Google Cloud Platform
10 6 (22.22%) Digital Analytics
10 6 (22.22%) Tealium
10 6 (22.22%) Tag Management
11 5 (18.52%) B2B
11 5 (18.52%) B2C
11 5 (18.52%) ETL
11 5 (18.52%) Firebase
11 5 (18.52%) BigQuery
11 5 (18.52%) A/B Testing
12 4 (14.81%) Apache Airflow
12 4 (14.81%) GDPR
12 4 (14.81%) Public Cloud
12 4 (14.81%) Apache Spark
12 4 (14.81%) Algorithms
12 4 (14.81%) Fintech
12 4 (14.81%) Machine Learning

Google Tag Manager
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (14.81%) Apache Airflow
1 4 (14.81%) Apache Spark
2 1 (3.70%) WordPress
Applications
1 4 (14.81%) Microsoft Excel
1 4 (14.81%) Microsoft PowerPoint
Business Applications
1 1 (3.70%) Shopify
Cloud Services
1 20 (74.07%) Google Analytics
2 7 (25.93%) Adobe Analytics
2 7 (25.93%) Google Cloud Platform
3 5 (18.52%) Firebase
4 4 (14.81%) Amazon AWS
5 1 (3.70%) Power Platform
Database & Business Intelligence
1 5 (18.52%) BigQuery
2 4 (14.81%) Big Data
2 4 (14.81%) Data Warehouse
2 4 (14.81%) Snowflake Schema
3 1 (3.70%) Power BI
Development Applications
1 1 (3.70%) SoapUI
General
1 8 (29.63%) Marketing
2 3 (11.11%) Retail
3 1 (3.70%) Advertising
3 1 (3.70%) Games
Job Titles
1 17 (62.96%) Analyst
2 7 (25.93%) Digital Analyst
3 6 (22.22%) Implementation Analyst
4 5 (18.52%) Google Analytics Analyst
5 4 (14.81%) AWS Engineer
5 4 (14.81%) Big Data Engineer
5 4 (14.81%) Data Engineer
6 3 (11.11%) Analytics Manager
6 3 (11.11%) Data Analyst
6 3 (11.11%) Digital Analytics Analyst
6 3 (11.11%) Google Analytics Manager
6 3 (11.11%) Web Analyst
7 2 (7.41%) Digital Analytics Manager
7 2 (7.41%) E-Commerce Analyst
7 2 (7.41%) Google Analytics Specialist
7 2 (7.41%) Tableau Analyst
8 1 (3.70%) Analytics Consultant
8 1 (3.70%) E-Commerce Web Analyst
8 1 (3.70%) Front End Developer (Client-Side Developer)
8 1 (3.70%) Front End Web Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 10 (37.04%) HTML
2 9 (33.33%) jQuery
3 3 (11.11%) DOM
4 2 (7.41%) CSS
5 1 (3.70%) CSS3
5 1 (3.70%) HTML5
5 1 (3.70%) JSON
5 1 (3.70%) Regular Expression
5 1 (3.70%) RESTful
5 1 (3.70%) Sass
5 1 (3.70%) SOAP
5 1 (3.70%) Twitter Bootstrap
Miscellaneous
1 4 (14.81%) Algorithms
1 4 (14.81%) Public Cloud
2 2 (7.41%) Analytical Skills
2 2 (7.41%) Taxonomies
2 2 (7.41%) User Experience
2 2 (7.41%) Video Conferencing
3 1 (3.70%) Mobile App
Processes & Methodologies
1 23 (85.19%) Analytics
2 13 (48.15%) E-Commerce
3 10 (37.04%) Web Analytics
4 6 (22.22%) Digital Analytics
4 6 (22.22%) Tag Management
5 5 (18.52%) A/B Testing
5 5 (18.52%) B2B
5 5 (18.52%) B2C
5 5 (18.52%) ETL
6 4 (14.81%) Data Modelling
6 4 (14.81%) Data Security
6 4 (14.81%) Fintech
6 4 (14.81%) Machine Learning
6 4 (14.81%) OO
6 4 (14.81%) OOP
6 4 (14.81%) Time Management
6 4 (14.81%) Visualisation
7 2 (7.41%) CRM
7 2 (7.41%) Data Integration
7 2 (7.41%) Web Development
Programming Languages
1 15 (55.56%) JavaScript
2 7 (25.93%) SQL
3 4 (14.81%) Python
Qualifications
1 2 (7.41%) Degree
2 1 (3.70%) Master's Degree
Quality Assurance & Compliance
1 9 (33.33%) QA
2 4 (14.81%) GDPR
Vendors
1 27 (100.00%) Google
2 8 (29.63%) Adobe
3 6 (22.22%) Tealium
4 3 (11.11%) Tableau
5 2 (7.41%) Snowplow
6 1 (3.70%) Cognos
6 1 (3.70%) Ensighten
6 1 (3.70%) IBM